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Project Report On To Analyze the Television Market of Bhopal And Compare the Major Players For the Partial fulfillment of The Requirement Of Master of Business Administration Submitted by Shailendra Banjari (MBA IV Semester) Under the Supervision of Mr. Mahesh Soni

Final Year Project

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Page 1: Final Year Project

Project Report

On

To Analyze the Television Market of

Bhopal

And Compare the Major Players

For the Partial fulfillment of

The Requirement

Of Master of Business Administration

Submitted by

Shailendra Banjari

(MBA IV Semester)

Under the Supervision of

Mr. Mahesh Soni

Institute of Professional Education &

Research (Iper)

(Barkatullah University, Bhopal)

Page 2: Final Year Project

(Year: 2009)

Page 3: Final Year Project

D E C L A R A T I O N

I, Shailendra Banjari, student of MBA Fourth

Semester of Institute of professional education &

research (Iper) Bhopal hereby declare that the

project Report entitled “To analyze the television

Market of Bhopal And compare the Major

Players” is my own original work based on the

survey undertaken by me. I also declare that this

report has not been submitted to any other

University/ Institute for the award of any degree or

any professional diploma.

Shailendra

Banjari

Page 4: Final Year Project

C E R T I F I C A T E

This is to certify that Mr.Shailendra Banjari has

completed his project work on the subject entitled

“To analyze the television Market of Bhopal

And compare the Major Players” which is based

on the survey / research study undertaken by him.

The project report is completed by the candidate

under my supervision. It is an original unaided

research study completed under my supervision to

meet the partial requirement of the MBA (F.T.)

Degree of the Barkatullah University, Bhopal.

Date:

Mr.

Mahesh Soni

(Faculty

Guide)

Forwarded:

Page 5: Final Year Project

A C K N O W L E D G E M E N T

I would like to express my deep sense of gratitude to

the respectable guide distinguished personalities for

their precious suggestions and encouragement

during the project.

The experience which is gained by me during this

project is essential for me at this turning point of my

career.

I am also thankful to Prof. Dr. A.S. Khalsa

Director for his support.

I am thankful to Mr. Mahesh Soni, for supervising

my research project for valuable guidance.

Last but not the least I would like to thank company

officials, my friends & family members for their

constant support.

Shailendra

Banjari

Page 6: Final Year Project
Page 7: Final Year Project

C O N T E N T S

CHAPTER NO. TITLE PAGE NO.

CHAPTER -I INTRODUCTION 6

CHAPTER -II COMPANY PROFILE 8

CHAPTER -III OBJECTIVES OF THE STUDY 20

CHAPTER -IV RESEARCH METHODOLOGY 22

CHAPTER -V DATA ANALYSIS & INTERPRETATION 24

CHAPTER -VI OBSERVATIONS & FINDINGS 37

CHAPTER -VII CONCLUSION & SUGGESTIONS40

CHAPTER -VIII BIBLIOGRAPHY 43

CHAPTER -IX ANNEXURE 45

Page 8: Final Year Project

INTRODUCTION

Page 9: Final Year Project

INTRODUCTION TO THE TOPIC

In the present Project I have analyzed the Television market of Bhopal. For the

purpose I have done survey of 100 respondents.

Market Research is a systematic, objective collection and analysis of data about a

particular target market, competition, and/or environment. It always incorporates

some form of data collection whether it is secondary research (often referred to as

desk research) or primary research which is collected direct from a respondent.

The purpose of any market research project is to achieve an increased

understanding of the subject matter. With markets throughout the world becoming

increasingly more competitive, market research is now on the agenda of many

organizations, whether they are large or small.

Marketing Research is the function, which links the consumer and public to the

marketer through information and information used to identity and define

marketing opportunities and problems generated, refine evaluate marketing

actions, monitor marketing performances, and improve understanding of

marketing research as a process.

Page 10: Final Year Project

COMPANY PROFILE

Page 11: Final Year Project

LG ELECTRONICS

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary

of LG Electronics, South Korea. In India for a decade now, LG is the market

leader in consumer durables and recognized as a leading technology innovator in

the information technology and mobile communications business . LG is the

acknowledged trendsetter for the consumer durable industry in India with the

fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of

Consumer Electronics, Home Appliances, GSM mobile phones and IT products.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,

South Korea was established in January, 1997 after clearance from the Foreign

Investment Promotion Board (FIPB). The trend of beating industry norms started

with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months

with the commencement of operations in May 1997. LG set up a state-of-the art

manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of

Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines,

Air-Conditioners and Microwave Ovens. During the year 2001, LG also

commenced the home production for its eco-friendly Refrigerators and established

its assembly line for its PC Monitors at its Greater Noida manufacturing unit.

The beginning of 2003 saw the roll out of the first locally manufactured Direct

Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its

second Greenfield manufacturing unit in Pune, Maharashtra that commences

operations in October 2004.

Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color

Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Page 12: Final Year Project

Both the Indian manufacturing units has been designed with the latest technologies

at par with international standards at South Korea and are one of the most Eco-

friendly units amongst all LG manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the

Indian market and is today the most preferred brand in the segment.

VISION

LG Electronics is pursuing the vision of becoming a true global digital leader,

attracting customers worldwide through its innovative products and design. The

company’s goal is to rank among the top 3 consumer electronics and

telecommunications companies in the world by 2010. To achieve this, we have

embraced the idea of “Great Company, Great People,” recognizing that only great

people can create a great company.

Page 13: Final Year Project

LG TV

Page 14: Final Year Project

VIDEOCON

Videocon is a household brand name across the nation for consumer electronics and

home appliances. It is multi-faceted Rs. 3500 crore group, with the state of - the - art

manufacturing facilities all over India. This company was incorporated in 1984 with the

avowed purpose of producing world-class Color Television through a technical tie-up

with Toshiba Corporation of Japan. It has emerged as India’s leading brand of both color

and black & white TV. The range of consumer electronic products and home appliances

include Neuro-Fuzzy logic washing machines, user friendly no-frost refrigerators, music

systems, color televisions & VCRs. Apart from making products for Toshiba and Sansui

for their markets, Videocon is also setting-up manufacturing and marketing facilities in

the Middle East, Europe, Indonesia and South Africa.

Videocon’s Major Production Facilities are:

Videocon International Ltd., Chitegaon, Aurangabad.

Videocon International Ltd., Gandhinagar

Videocon Appliances Ltd., Chitegaon, Aurangabad

Videocon Narmada Electronics Ltd., Bharuch

Videocon VCR Ltd., Bhalgaon Aurangabad

Page 15: Final Year Project

TIME LINE

Page 16: Final Year Project

VIDEOCON TELEVISION

Page 17: Final Year Project

SAMSUNG INDIA

Samsung India is the hub for Samsung’s South West Asia Regional operations.

The South West Asia Regional Headquarters looks after the Samsung business in

Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India

which commenced its operations in India in December 1995, today enjoys a sales

turnover of over US$ 1Bn in just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has a network of 20 Branch Offices

and 40 Area Sales Offices located all over the country. The Samsung

manufacturing complex housing manufacturing facilities for Colour Televisions,

Colour Monitors, Refrigerators and Washing Machines is located at Noida, near

Delhi. Samsung ‘Made in India’ products like Colour Televisions, Colour

Monitors and Refrigerators are being exported to Middle East, CIS and SAARC

countries from its Noida manufacturing complex.

Samsung India currently employs over 1600 employees, with around 18% of its

employees working in Research & Development.

SAMSUNG VISION

Samsung India's Vision entails helping people improve the quality of their lives by

providing them with superior quality, state-of-the-art technology products at the

right time and the right price. But beyond its role as a purveyor of quality products

in India, Samsung seeks to contribute to the economic growth of the country

though its export commitments and large scale production facilities generating

secured employment for hundreds of Indian people.

At Samsung, we strive to contribute to the development of the electronics and

components industry in India by enhancing the knowledge levels of our workforce

through the introduction of our advanced management systems and production

know-how in our manufacturing facilities by introducing our Indian vendors to

our world class quality systems and helping them in improving them in their own

quality systems and production processes and setting benchmarks for the industry

Page 18: Final Year Project

both in terms of after sales service for our products, quality systems and

management techniques at our facilities or our products themselves.

At Samsung, we believe in returning to the community some of the profits we earn

from it, through the social causes we espouse. We view ourselves not as an MNC

operating in India, but as an 'Indian Company' operating here, conforming to the

laws of the country and committed to working for the Indian community.

SAMSUNG TELEVISION

Page 19: Final Year Project

ONIDA

Onida was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in

Mumbai. In 1982, Onida started assembling television sets at their factory in

Andheri, Mumbai. Superior products and the combination of a distinctive voice, a

cutting-edge advertising strategy, and purposeful marketing ensured that Onida

became a household name. Over the years, Onida has strengthened its reputation

for the intelligent and pioneering application of technologies.

Onida Today

Onida today enjoys a strong equity among consumers making it one of the leading

brands in India. Our constant endeavor to introduce products of substance that

offer the very best in technology and the finest design have made Onida a leading

player in the electronics and entertainment business today.

Onida has recently made a foray in other household appliances including air-

conditioners, washing machines, DVDs, Plasma & LCD televisions and home

theatre systems.

For offices, Onida has also introduced state-of-the-art multi-media presentation

products.

The Network

Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41

depots spread across India. MIRC Electronics shares are listed on the National and

Mumbai Stock Exchanges. The company enjoyed a market capitalization of

Rs.301.46 Cr. as on 31st March 2005.

The transition of Onida from a family-owned business to a professionally

managed company has largely been made possible by the vision of the Chairman

& Managing Director, Mr.G.L.Mirchandani.

Page 20: Final Year Project

ONIDA TELEVISIONS

Page 21: Final Year Project

COLOUR TELEVISION

LG 36

Samsung 28

Onida 18

Videocon 16

Others 2

Page 22: Final Year Project

OBJECTIVES OF THE

STUDY

Page 23: Final Year Project

OBJECTIVES OF THE STUDY

To analyze the television Market of Bhopal.

To analyze the factors influencing the customers to choose a particular

brand of Television.

To know the customers view towards Televisions of different brands.

Page 24: Final Year Project

RESEARCH

METHODOLOGY

Page 25: Final Year Project

RESEARCH METHODOLOGY

The Research is Exploratory Research. In the present Research I have collected

data through Survey of 100 customers

SAMPLE SIZE

100 respondents.

SOURCE OF INFORMATION:

Primary & Secondary Data was used.

SAMPLING METHOD

Percentage Method

SAMPLING PROCEDURE :

Close Ended Questionnaire are used.

SAMPLING TECHNIQUE

Convenient Sampling Method.

TOOLS OF ANALYSIS

I have used Questionnaire Method.

LIMITATIONS OF STUDY

The respondents were limited and cannot be treated as the whole population.

The respondents may be biased.

Time was the major constraint.

The accuracy of indications given by the respondents may not be consider

adequate

Page 26: Final Year Project

DATA ANALYSIS

&

INTERPRETATION

Page 27: Final Year Project

DATA ANALYSIS & INTERPRETATION

Q1. Which Television do you Have ?

Option Percentage of Respondents

LCD 28

CRT 72

28

72

0

20

40

60

80

LCD CRT

Percentage of Respondents

Interpretation:

28% of the respondents have LCD Television, 72% of the respondents have CRT

Television.

Page 28: Final Year Project

Q2. Which Brand of LCD / CRT Television do you Have ?

Option Percentage of Respondents

Samsung 24

LG 44

ONIDA 22

Videocon 10

24

44

22

10

0

10

20

30

40

50

Samsung LG ONIDA Videocon

Percentage of Respondents

Interpretation

24% of the employee say that they have Samsung LCD / CRT TV, 44% of the

respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.

Page 29: Final Year Project

Q3. Rate the following factors you consider are important for building brand image.

Option Percentage of Respondents

Price 24

Clarity 6

Sound 10

Durability 18

Looks 8

Quality 34

24

610

18

8

34

0

5

10

15

20

25

30

35

Price Clarity Sound Durability Looks Quality

Percentage of Respondents

Interpretation:

24% of the respondent say Price is the factor which build brand, 6% say Clarity

builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say

Quality is the most important factor for building brand image.

Page 30: Final Year Project

Q4. What do you look for while purchasing a LCD / CRT Television? Please

rank in order of importance.

Option Percentage of Respondents

Comparative Advantage 36

Price 20

TV Advertisement 6

Scheme/Discount/Free Gift 20

Quality 18

36

20

6

20 18

05

10152025303540

Comparative Advantage

PriceTV Advertisem

ent

Scheme/Discount/Free Gift

Quality

Percentage of Respondents

Interpretation:

36% consumers look out for comparative advantage while making a purchase.

Page 31: Final Year Project

Q5. Why you prefer a particular brand of LCD / CRT Television?

Option Percentage of Respondents

Known Product 20

Good Quality 24

Reasonable Price 22

More Value for Money 18

Other Reason 16

20

2422

18

16

0

5

10

15

20

25

KnownProduct

Good Quality ReasonablePrice

More Valuefor Money

OtherReason

Percentage of Respondents

Interpretation:

24% people say that good quality makes a brand preferable.

Page 32: Final Year Project

Q6. Which brand of LCD / CRT Television is best in terms of Price?

Option No. of Respondents

Samsung 24

LG 20

ONIDA 20

Videocon 36

2420 20

36

0

5

10

15

20

25

30

35

40

Samsung LG ONIDA Videocon

No. of Respondents No. of Respondents

Interpretation:

24% of the respondents say the price of Samsung LCD / CRT Television is less,

20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT

Television has less price, 36% of the respondents say Videocon LCD / CRT

Television has less price.

Page 33: Final Year Project

Q7. Which brand of LCD / CRT Television is best in terms of Clarity?

Option No. of Respondents

Samsung 28

LG 46

ONIDA 16

Videocon 10

28

46

16

10

0

10

20

30

40

50

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

28% of the respondents say Samsung has very good clarity, 46% of the

respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents

say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say

Videocon LCD / CRT TV has best clarity.

Page 34: Final Year Project

Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?

Option No. of Respondents

Samsung 32

LG 34

ONIDA 16

Videocon 18

3234

1618

0

5

10

15

20

25

30

35

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

32% of the respondents say Sound of Samsung LCD / CRT Television is best,

34% of the respondents say LG LCD / CRT Television is best in terms of Sound

Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in

terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT

Television is best in terms of Sound Quality.

Page 35: Final Year Project

Q9. Which brand of LCD / CRT Television is best in terms of Durability?

Option No. of Respondents

Samsung 32

LG 34

ONIDA 14

Videocon 20

3234

14

20

0

5

10

15

20

25

30

35

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

32% of the respondents say Durability of Samsung LCD / CRT Television is best,

34% of the respondents say LG LCD / CRT TV, 14% of the respondents say

Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.

Page 36: Final Year Project

Q10. Which brand of LCD / CRT Television is best in terms of Performance ?

Option No. of Respondents

Samsung 24

LG 36

ONIDA 22

Videocon 18

24

36

2218

0

5

10

15

20

25

30

35

40

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

24% of the respondents say Samsung LCD / CRT Television is best in terms of

Performance, 36% of the respondents say LG LCD / CRT Television is best in

terms of Performance,22% of the respondents say ONIDA LCD / CRT Television

is best in terms of Performance.& 18% of the respondents say Videocon LCD /

CRT Television is best in terms of Performance.

Page 37: Final Year Project

Q11. Which brand of LCD / CRT Television is best in terms of Features?

Option No. of Respondents

Samsung 24

LG 32

ONIDA 20

Videocon 24

24

32

20

24

0

5

10

15

20

25

30

35

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

24% of the respondents say Features of Samsung LCD / CRT TV is best, 32%

have rated LG LCD / CRT as best in terms of its features, 20% of the respondents

say ONIDA LCD / CRT TV is best in terms features

Page 38: Final Year Project

Q12. Which brand of LCD / CRT Television is best in terms of Clarity?

Option No. of Respondents

Samsung 28

LG 46

ONIDA 16

Videocon 10

28

46

16

10

0

10

20

30

40

50

Samsung LG ONIDA Videocon

No. of Respondents

Interpretation:

28% of the respondents say Samsung has very good clarity, 46% of the

respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents

say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say

Videocon LCD / CRT TV has best clarity.

Page 39: Final Year Project

OBSERVATIONS

&

FINDINGS

Page 40: Final Year Project

OBSERVATIONS & FINDINGS

28% of the respondents have LCD Television, 72% of the respondents have CRT

Television.

24% of the employee say that they have Samsung LCD / CRT TV, 44% of the

respondents have LG LCD / CRT TV and 22% of the respondents prefer

ONIDA.

24% of the respondent say Price is the factor which build brand, 6% say Clarity

builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say

Quality is the most important factor for building brand image.

36% consumers look out for comparative advantage while making a purchase.

24% people say that good quality makes a brand preferable.

24% of the respondents say the price of Samsung LCD / CRT Television is less,

20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT

Television has less price, 36% of the respondents say Videocon LCD / CRT

Television has less price.

28% of the respondents say Samsung has very good clarity, 46% of the

respondents say LG LCD / CRT TV has very good clarity, 16% of the

respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the

respondents say Videocon LCD / CRT TV has best clarity.

32% of the respondents say Sound of Samsung LCD / CRT Television is best,

34% of the respondents say LG LCD / CRT Television is best in terms of Sound

Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in

terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT

Television is best in terms of Sound Quality.

32% of the respondents say Durability of Samsung LCD / CRT Television is best,

34% of the respondents say LG LCD / CRT TV, 14% of the respondents say

Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.

24% of the respondents say Samsung LCD / CRT Television is best in terms of

Performance, 36% of the respondents say LG LCD / CRT Television is best in

terms of Performance,22% of the respondents say ONIDA LCD / CRT Television

is best in terms of Performance.& 18% of the respondents say Videocon LCD /

CRT Television is best in terms of Performance.

Page 41: Final Year Project

24% of the respondents say Features of Samsung LCD / CRT TV is best, 32%

have rated LG LCD / CRT as best in terms of its features, 20% of the respondents

say ONIDA LCD / CRT TV is best in terms features.

28% of the respondents say Samsung has very good clarity, 46% of the

respondents say LG LCD / CRT TV has very good clarity, 16% of the

respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the

respondents say Videocon LCD / CRT TV has best clarity.

Page 42: Final Year Project

CONCLUSION

&

SUGGESTIONS

Page 43: Final Year Project

CONCLUSIONS

This project helped me tremendously in knowing how marketing activities are

carried out in a real situation. In classroom lectures, I was able to understand only

the theoretical work I have the practical experience about the marketing activities.

As far In my study I have found that maximum people prefer to buy LG LCD /

CRT TV as compared to other brands of LCD / CRT Television because of its

Sound system and features and performance. Inspite of Less price of other brands

of LCD / CRT TV people prefer LG LCD / CRT TV.

I found that people prefer LCD Televisions because of their attractive looks and

space required for keeping LCD Television is also very less.

Page 44: Final Year Project

SUGGESTIONS

Companies must advertise their products heavily.

Customers must be made aware about the features of LCD / CRT

Televisions.

After sales services provided must be improved.

More advertisement must be made to improve brand image.

Attractive offers must be made by the company.

Spares parts should be provided at low cost.

Page 45: Final Year Project

BIBLIOGRAPHY

Page 46: Final Year Project

BIBLIOGRAPHY

Books:

Kotler, Philip., ’Marketing Management’ Prentice Hall Of India Pvt. Ltd.,

New Delhi.

Kothari, C.R, ’Research Methodology’, Vishwa Publication., New Delhi

Saxena, Rajan, ’Marketing Management’ Tata Mcgraw-Hill Publishing

Company Limited. New Delhi

Websites:

www.lge.com

www.videocon.co.in

www.Onida.com

www.samsung.com/in

Page 47: Final Year Project

ANNEXURE

Page 48: Final Year Project

QUESTIONNAIRE

Name : _____________________________________

Address : _____________________________________

Contact No. : _____________________________________

Q1. Which Television do you have?

a. LCD / CRT b. CRT

Q2. Which Brand of LCD / CRT Television do you have?

a. Samsung b. LG

c. ONIDA d. Videocon

Q3. Rate the following factors you consider are important for building brand

Image.

a. Price b. Clarity c. Sound

d. Durability e. Looks f. Quality

Q4. What do you look for while purchasing a LCD / CRT Television? Please

rank in order of importance?

a. Comparative Advantage b. Price

c. TV Advertisement d. Scheme/Discount/Free Gift

e. Quality

Q5. Why you prefer a particular brand of LCD / CRT Television?

a. Known Product b. Good Quality

c. Reasonable Price d. More Value for Money

e. Other Reason

Q6. Which brand of LCD / CRT Television is best in terms of Price?

a. Samsung b. LG

c. ONIDA d. Videocon

Page 49: Final Year Project

Q7. Which brand of LCD / CRT Television is best in terms of Clarity?

a. Samsung b. LG

c. ONIDA d. Videocon

Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?

a. Samsung b. LG

c. ONIDA d. Videocon

Q9. Which brand of LCD / CRT Television is best in terms of Durability?

a. Samsung b. LG

c. ONIDA d. Videocon

Q10. Which brand of LCD / CRT Television is best in terms of Performance?

a. Samsung b. LG

c. ONIDA d. Videocon

Q11. Which brand of LCD / CRT Television is best in terms of Features?

a. Samsung b. LG

c. ONIDA d. Videocon

Q12. Which brand of LCD / CRT Television is best in terms of Clarity?

a. Samsung b. LG

c. ONIDA d. Videocon

________________________________________________________________________