Name SOHAIL AKHTAR (55029)

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Program MBA

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Course PRINCIPLE OF MANAGEMENT

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Faculty SOHAIL PASHA

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Topic SHAN FOODs (Pvt) Ltd

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CONTENTS

ACKNOWLEDGEMENT..............................................................................................3

INTRODUCTION TO SHAN FOODS.............................................................................6

COMPANY MISSION AND VISION.............................................................................6

SHAN FOODS PRODUCTS..........................................................................................7

ANALYSIS OF BUSINESS THROUGH BCG MATRIX....................................................11

JOB SATISFACTION LEVEL OF EMPLOYEES..............................................................13

PATTERN OF MANAGEMENT (CENTRALIZED OR DECENTRALIZED)........................15

DEPARTMENTALIZATION (MATRIX)........................................................................15

LEADER OF SHAN FOODS........................................................................................17

AWARDS AND HONORS..........................................................................................18

CORPORATE CULTURE ELEMENTS..........................................................................19

RECOMMENDATIONS.............................................................................................21

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ACKNOWLEDGEMENT

A project of this nature and magnitude was a very good

learning experience. I owe a debt of gratitude to those

people who aided me in the compilation of this project.

Firstly I thank Almighty ALLAH for giving me the strength

to compile this report. I take this opportunity to thank my

valued instructor “SIR SOHAIL PASHA” for giving me

the opportunity to conduct a study of this nature for the

course of “Management”.

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Shan Foods (Pvt) Ltd

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Shan Foods (Pvt) Ltd is a rapidly growing food company with

presence in over 60 countries. As custodians for customer’s trust in quality, shan is strengthening its departments with candidates having extra ordinary positive energy, able to energize the team, obtain and edge in technology, and determined in execution, with a passion for excellence.

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INTRODUCTION TO SHAN FOODSORGANIZATIONAL HISTORY

Believe it or not Shan Foods started from a single small room some twenty five years ago. The first few spice recipe mixes were indeed shared within the family and it was not until much later that orders from distant relatives, friends, acquaintances and even perfect strangers started to arrive.

It was then that the management decided to launch its very own brand and start a full-scale manufacturing unit to cater to the taste of the local public. But, as fate would have it, the recipe mixes soon found their way into the international markets by virtue of local travelers, globetrotters and expatriates. The Company then decided to go into exports and since then there has been no looking back.

Today, Shan is one of the largest exporters of premium quality packaged spices, recipe mixes, rice, pickles and desserts with products adding taste and flavors to meals across 42 countries in 4 continents.

Shan has now enhanced its production capacity even further and is all set to lend your cooking more great taste and your family more good times.

Shan has Prided it self in hiring the most talented and educated people of the country to achieve this. The Company is continuously emphasizing on Human Resource Development through Various Performance Management systems Information Induction Schemes and Employee of the Quarter Achievement Award in addition to these is the Company enhanced and improved training Development plan. Thousands of individuals have benefited from these programs which are ran on a regular basis in the company  With the competitive environment becoming more challenging for corporate survival it is absolutely essential to hire and retain positive people who contribute to the overall growth of the company country and the community at large  area of 100,000 sq. ft. is equipped with latest in-house lab

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facilities, which scrupulously tests and analyzes each product right from the ingredient stage to finished form.

COMPANY MISSION AND VISIONShan Foods’ mission explains its success, “To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements. To be a consumer oriented company with keen insigne of food products ensuring quality panty consistency and authentic taste to operate with state of the art technology to obtain optimum results and retain highest quality standard thrived efficient and motivation human resource and inculcate in them a sense of participation and proved for personal goals and development.”

Shan Food’s vision is “to be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.”

SHAN FOODS PRODUCTSThe different product offerings of Shan Foods are:

Pullao Biryani Sindhi Biryani

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Chicken Biryani Chicken Butter

Chicken Ginger Chicken Handi

Chicken Jalfrazi Chicken White Karahi

Chicken White Korma Chana Chaat

Dahi Bara Chaat Fruit Chaat

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Gajar Halwa Gulab Jaman

Kheer Mix Rasmalai Mix

Sheer Khurma Chappli Kabab

Lahori Charga Dahi Bara

Easy Haleem Pakora

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Brain Masla Karahi / Fry Ghost

Keema Curry Liver Cury

Chana Masla Dal Curry

Vegatable Curry Garlic Powder

Corander Powder Turmeric Powder

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Black Peeper Powder Cumin Powder

Qasuri Methi Chili Pickle

Garlic Pickle Hyderabadi Pickle

Basmati Rice Pure Salt

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ANALYSIS OF BUSINESS THROUGH BCG MATRIXShan have more than 100 products and it is very difficult to analyses through BCG matrix, so the products are divided into six broad categories of varieties Shan deals,

1-Recipe mixes

2-Plain spices

3-Dessert mixes

4-Basmati rice

5-Pickles

6-Salts

Mar

ket G

row

th R

ate

Low

H

igh

Star

Pickles

?

Rice

Cash Cow

Chicken Biryani

Dog

Salt

High Low

Market Share

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1-Cash CowChicken biryani recipe is existing cash cow position. The national biryani recipe is the big competitor of shan but shan market growth ratio & market share is high.

2-StarShan pickle is existing star position. Karachi: June 10, 2010 – Shan Foods Private Limited, a leading food company in Pakistan, recently re-launched the Shan pickles category with a fresher & contemporary look. Flavors inclusive of Mix, Mango, Hyderabadi Mix, Lemon, Chilli & Garlic with a new look and enriched taste. Shan is investing on this product to increase market share.

3-Question Mark

Shan Foods Private Limited exports massive volumes of high quality Aged- Basmati Rice to Europe, USA, Middle East and other Quality conscious markets. But now shan decided to introduce shan rice in local market.

4-Dog

Shan Salt was fail in market because the competitor has high growth rate-market share.

JOB SATISFACTION LEVEL OF EMPLOYEES

Name DepartmentTotal number of year in

this organizationDegree of Satisfaction of employees

Less than 1 year / 1-5 years/ 6-10 years/ 11-15

years/ More than 15Low Medium High

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Saeed Ahmed Admin 11-15 √

Rizwan Ahmed Import & Export 6-10 √

Farhan Hashmi Accounts 15…. √

Sarfaraz Cashier 15…. √

Farhan Javed Account 1-5 √

M. Waseem Peon of Admin 11-15 √

M. Waheed Out Door Man 6-10 √

Yasir Azam Production 15… √

Shayan I.T 6-10 √

Pir Badshah Security 11-15 √

Muhammad Ali Imam Masjid 15… √

Nawaz Khatak Security Incharge 15… √

Imran Ahmed (M) Production 15… √

Tariq Iqbal Marketing 15… √

M. Asif Sales 11-15 √

Arsalan Mehmood Maintenance 6-10 √

Muhammad Javed Sample 10-15 √

Zafarullah Selection 15… √

Shabeeh Ul Hasan Designer 15… √

Ali Raza R & D 15… √

Javaid Baloch Distribution 11-15 √

Yasir Habib Quality Control 15… √

Ayub Khan Supply Chain 11-15 √

Abdul Qadeer Supply Chain 15…. √

Abdul Muneem Procurement 15… √

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Hamid Mian Checker (Q.C) 11-15 √

Haroon Supervisor (P) 6-10 √

Sibghatullah Khubaib Helper (P) 1-5 √

Naseem Ikhlaq Final Checker 6-10 √

Shafiq Raza Checker 1-5 √

M. Arshad Baba Packaging 11-15 √

Jameel Khan Packing Designing 15… √

M. Rashid Store 15… √

Bashir Ahmed Electrician 11-15 √

IlyasServices &

Maintenance11-15 √

Sheikh Abdul Malik Engineering 15… √

% Age

58

28

14

010

2030

4050

6070

High Medium Loww

Jod Satisfaction Level

Em

plo

yess

% Age

PATTERN OF MANAGEMENT (CENTRALIZED OR DECENTRALIZED)

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It’s very difficult to compete in spice industry with top-down or centralized organizational structure because of the fact that different departments’ performances are inter-dependent. Shan realized this and it now has decentralized structure. Every worker is welcomed to participate in decision making and can come up with new ideas and thoughts to improve the product or the production process. This helps the strategist in understanding that what is attitude of an average employee about the company and that feedback aids in forming better and improved strategies. By involving employees in decision making process gives employees a sense of ownership and they feel right at home where they have a say.

DEPARTMENTALIZATION (MATRIX)It observes that shan food using matrix approach as show in given hierarchy.

Hierarchy of Shan Foods

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Managing Director

Managing Director

CEOCEO

SalesSales Marketing, Export & Import

Marketing, Export & Import

Director/ GMDirector/ GMDirector GM (Production)Director GM (Production)

Sales Office Manager

Sales Office Manager

General ManagerGeneral Manager

Regional Sales Manager

Regional Sales Manager

Director GM (Procurement)Director GM

(Procurement)

Director/ GMDirector/ GM

Territory Sales Manager

Territory Sales Manager

Territory Sales Manager

Territory Sales Manager

Territory Sales Manager

Territory Sales Manager

Regional Sales Manager

Regional Sales Manager

Territory Sales Manager

Territory Sales Manager

R & DR & D

The world of Shan Foods comprises 14 departments all together

i. supply chain

ii. Information Technology

iii. MIS

iv. Procurement

v. Engineering & services

vi. Production

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BM (Plan Spices, Instant Mix, etc)BM (Plan Spices, Instant Mix, etc)

Category OwnerCategory Owner

Regional Sales Manager

Regional Sales Manager

Category OwnerCategory Owner

Category OwnerCategory Owner

Regional Sales Manager

Regional Sales Manager

Director GM (Engineering &

services)

Director GM (Engineering &

services)

HR Director/ GMHR Director/ GM

vii. Communication

viii. Human Resources

ix. Export

x. Import

xi. Quality control

xii. Research & Development

xiii. Sales

xiv. Marketing

LEADER OF SHAN FOODS

Sikandar Sultan was born in Karachi and educated at St Patrick's High School, Karachi and Saint Patrick's College, Karachi. He initially chose media as a profession and made commercial films and advertisements and arranged exhibitions.

In 1981 he turned to making spices. He converted the servant quarters of his home in Karachi into an office and did test marketing just before a major festival with just three spice mixtures. In 2008, with over 100 products being exported to 52 countries, the brand leads the food industry. Annual revenues exceed Rs 1.5 billion and the company has a 50 per cent market share. A love for food and a religious upbringing is what is behind the internationally famous Shan Foods’ magic blend that has made his business what it is today.

Sikandar Sultan is today Managing Director of Shan Food Industries. He took his first trip to India in 2008, when Shan Food Industries participated in the `Made in Pakistan' exhibition held in New Delhi. The aim of participating was to further cultural links between the two countries.

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In 2009 he received the Karachi Chamber of Commerce & Industry's Best Export Performance Award on 26 September from the Prime Minister Yousuf Raza Gilani.

AWARDS AND HONORS

Shan Foods - International Winner for Taste

From its inception, Shan Foods (Pvt.) Ltd. has always strongly adhered in providing unmatched and uncompromised taste and quality standards to its consumers. By the grace of Almighty Allah, Shan Foods (Pvt.) Ltd. has successfully expanded its product portfolio and business in more than 60 countries by rejuvenating existing product line, reaching new horizons through new business initiatives; manufacturing premium quality products and further penetrating into foreign markets are among the major initiatives the company has undertaken with vigor.

Acknowledging the remarkable achievements of Shan Foods (Pvt.) Ltd, many prestigious awards came its way for distinguishing itself by providing superior quality products to its consumers

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globally. The world witnessed history on May 27th, 2010 when Shan Foods (Pvt.) Ltd. won one of the most significant awards in the culinary industry, “The Superior Taste” award given by iTQi International taste and Quality Institute – Brussels and became the only food company from Pakistan to ever achieve this landmark.

iTQi is the leading independent Chef and Sommelier based organization dedicated to testing and promoting superior tasting food and drink from around the world. Judges are selected within the 12 most prestigious European culinary and sommeliers associations.

The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. Hundreds of companies from more than 80 countries participated in the event. This achievement was yet another milestone for Pakistan’s leading food company Shan Foods (Pvt) Ltd that is now internationally acknowledged for its commitment for excellence & consistency in taste and quality.

2008-2009 Best Export Performance Awards, KCCI 2005-2006 Best Export Performance Award, FPCCI

2004-2005 Best Export Performance Award, FPCCI

2004-2005 Best Merit Performance Award, FPCCI

2003-2004 Best Export Performance Award, FPCCI

2003-2004 Export Performance Awards, KCCI

CORPORATE CULTURE ELEMENTS Shan Foods engages its employees in healthy Cricketing.

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Karachi: July 3, 2010 – Shan Foods Private Limited, a leading food products company in Pakistan organized the Shan Inter-departmental Cricket Tournament at the DHA stadium in Karachi. Shan Foods has a tradition of arranging such healthy recreational activities regularly and this tournament was a part of its annual cricketing engagements.

Sixteen teams belonging to different functional departments of Shan Foods participated in this exciting competition, working hard to win the pool matches, to reach the semi finals and the final match. The winning team of the final and the 3 runners-up teams were awarded with cash-prizes by the founder and Chairman of Shan Foods, Mr. Sikandar Sultan. These exciting matches were attended by a large crowd of spectators where the employees of Shan foods and their families had a great time watching and applauding the performance of their dear friends and family members.

The chairman of Shan Foods inaugurated the tournament and said, "Providing opportunities for healthy recreation and sports is an integral part of Shan Foods' culture. We want our valued employees to remain fit and active, so they can gain vitality and productivity at work too. Besides enhancing our competitive spirits, such exercises also strengthen the bonds between our employees".

This tournament was yet another effort from Shan Foods to promote a cheerful and healthy environment. All the employees and their family members appreciated this opportunity for social interaction and healthy recreation. Healthy, tasty and nutritional products have elevated Shan Foods as the largest exporter of food products from Pakistan.

Shan Foods pays tribute to Mothers.

Karachi: May 18, 2010 – Shan Foods Private Limited, a leading food products company in Pakistan celebrated Mother's day by paying a special tribute to mothers. In a special Mother's day

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activity, Shan foods distributed exciting gift hampers among mothers at a prestigious hotel in Karachi. The mothers and families visiting the hotel on Mothers day were presented with memorable gifts to acknowledge the role of mothers in society.

Brand Manager at Shan Foods, Dawar Ali Khan said, "Shan Food believes in promoting traditions that enrich our social and cultural heritage, and enhance our family lives. Mother is the pinnacle of trust, values and growth of families. Shan Foods has always produced healthy, nutritious and authentic food products to help the mothers in nurturing healthy future generations".

Mother's Day is celebrated globally to recognize the mothers for their positive contributions to society. Mother's day is always celebrated on the second Sunday in the month of May. This year it was celebrated on 9th of May. People all over the world express their love and gratitude for their mothers on this special day through gifts and cards.

Shan Foods “Just Perfect”.

Shan Foods Private Ltd. exports massive volumes of high quality spices, pickles, desserts and Aged-Basmati Rice to Europe, USA, Middle East and other quality conscious markets. Over the past 3 decades, the "JUST PERFECT" quality of Shan Food products and Research Approach has received great appreciation from consumers in over 60 countries around the globe.

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RECOMMENDATIONSApart from everything one of the growing sectors in food industry is of frozen foods, though a news field for Shan foods but with the current performance in spices and the quality it maintains, Shan has strong chances of making its marks in the frozen food category as well which is currently led by K&N. Shan Foods existing distribution and production facilities can help in this initiative.

Though the new generations are realizing the benefits of open spices to packaged branded ones, but there still need to be developed effective marketing strategies after understanding the trends in how people are using spices and for what reasons are they using them. Convenience, environmental concerns, increasing acceptance of food as having therapeutic value are some of dimensions organizations need to study and develop new uses for their spices.

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