Upload
sharleen-hutchinson
View
218
Download
0
Tags:
Embed Size (px)
Citation preview
Final Final PresentationPresentation
Presented By: Presented By: Nicholas BeersNicholas BeersMark GerbanMark GerbanJeff Wynkoop Jeff Wynkoop Yee Tze KangYee Tze KangRay LauRay LauDave SchmelDave Schmel
December 4, 2002December 4, 2002
5 Year Strategic Plan5 Year Strategic Plan
2x2 Analysis of UPS and its Competition In Overnight Deliveries
Slower Faster More Expensive Less Expensive
DHL Airborne Express
Federal Express
USPS
UPS
Added ServicesAdded Services
• E-mail Confirmation– 1 year development– 3 years until full implementation
• 24 hour delivery– 4 years to develop– 6 years until full implementation
Hybrid TrucksHybrid Trucks
• One year to develop
• 6 years to complete
• 6000 per vehicle
• Chief Operating Officer in charge of implementation
Sports marketingSports marketing
• Acquiring naming rights of sports arenasAcquiring naming rights of sports arenas– New YorkNew York– SydneySydney– TokyoTokyo– LondonLondon– ParisParis
• 3 mil/ per venue/year 15 mil year3 mil/ per venue/year 15 mil year
• Reports to Chief Marketing OfficerReports to Chief Marketing Officer
United WayUnited Way
• Donations of 5 mil/yr– Corporate Sponsorships– Employee matching gifts
• Reports to Chief Marketing Officer
Project Development Schedule
Qtr 1 Qtr 2 Qrt 3 Qrt 4 Qtr 1 Qtr 2 Qrt 3 Qrt 4 Qtr 1 Qtr 2 Qrt 3 Qrt 4
Qtr 1 Qtr 2 Qrt 3 Qrt 4 Qtr 1 Qtr 2 Qrt 3 Qrt 4 Qtr 1 Qtr 2 Qrt 3 Qrt 4
Year Two Year Three
Increased Salaries
Outsourcing
Project Steps:
Hybrid Trucks
Email Pick-Ups & Delivery
United Way
Project Steps:
Product Phase Key:
24 Hour Delivery Service
Year One
UPS International Expansion - England
Sports Teams & Arenas
Hybrid Trucks
Email Pick-Ups & Delivery
United Way
Increased Salaries
Outsourcing
UPS International Expansion - England
Sports Teams & Arenas
24 Hour Delivery Service
Year Six
Development
Marketing
Purchasing
QA Testing Completed
Year Four Year Five
Gantt ChartGantt Chart
UPS E-mail ConfirmationUPS E-mail Confirmation
• Database Hardware and Software: $569
• E-mail Software and Hardware: $149
• 15% of the UPS workforce will use this software
• Cost of Implementation for in the next five years: $39.8 Million
24-Hour Delivery and Salary Increase24-Hour Delivery and Salary Increase
• All UPS truck drivers and pilots will be given a 5% salary increase
• Total cost of implementation for salary increase program in the next five years: $640.77 Million
• UPS truck drivers and pilots chosen for the 24-hour delivery service will be given a 15% salary increase
• Total cost of the 24-hour delivery
program within the next five
years: $239.97 Million
Outsourcing LogisticsOutsourcing Logistics
• UPS will aim to outsource their logistics services to at least 30 companies
• UPS will earn high profits from their logistic services
• The external logistics expenses will only be a small fraction of what will be earned
• Cost of above device = $200000. (ABM Company)
• Cost of implementation = $200000 * 30 = US$6million
• Functions include scanning for drugs, weapons etc.
Drug Scanning DevicesDrug Scanning Devices
Product released in October 2002
Hybrid TrucksHybrid Trucks
• Term "hybrid" represents the merging of gasoline and electric power.
• Extra cost of an electric motor and battery in a hybrid vehicle = $6000 (Honda Company)
• Cost of implementation = $12million (approximate)
We Drive to SucceedWe Drive to Succeed
• Commercials
• Internet "pop-ups“• Mailer
New Advertising InitiativesNew Advertising Initiatives
• Sports Stadiums
• Benchmark Tastykake
driver promotion
THE ENDTHE END