Final Pesentation

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Text of Final Pesentation

  • TERRATREKRyan Gardner

  • INTRODUCTION

    There is an issue when transporting large amounts of gear in outdoor sports.

  • TRENDS

    The demand to carry more gear in these scenarios has increased

    Enthusiasts do not hesitate to pay the for the right gear

    The amount of people participating in outdoor activities is on the rise.

  • TRENDS

    The demand to carry more gear in these scenarios has increased

    Enthusiasts do not hesitate to pay the for the right gear

    Increase in snowboarders from 2000 - 2010 was nearly 2 million

    Increase in campers from 2010 - 2012 was 2.6 million

    Nearly 40 million participating mountain bikers each year

    California showed a 5% increase per year in beach attendance

  • TRENDS

    The demand to carry more gear in these scenarios has increased

    Enthusiasts do not hesitate to pay the for the right gear

    Increase in snowboarders from 2000 - 2010 was nearly 2 million

    Increase in campers from 2010 - 2012 was 2.6 million

    Nearly 40 million participating mountain bikers each year

    California showed a 5% increase per year in beach attendance

  • TRENDS

    Enthusiasts do not hesitate to pay the for the right gear

    Increase in snowboarders from 2000 - 2010 was nearly 2 million

    Increase in campers from 2010 - 2012 was 2.6 million

    Nearly 40 million participating mountain bikers each year

    California showed a 5% increase per year in beach attendance

    Materials and Technology have allowed for many new products for enthusiasts to use in the outdoors

    Safety has become a larger concern thus causing the amount of gear brought to increase

    Varying amount of tech items brought outdoors: 1-4 items

  • Materials and Technology have allowed for many new products for enthusiasts to use in the outdoors

    Safety has become a larger concern thus causing the amount of gear brought to increase

    Varying amount of tech items brought outdoors: 1-4 items

    TRENDS

    Enthusiasts do not hesitate to pay the for the right gear

    Increase in snowboarders from 2000 - 2010 was nearly 2 million

    Increase in campers from 2010 - 2012 was 2.6 million

    Nearly 40 million participating mountain bikers each year

    California showed a 5% increase per year in beach attendance

  • Materials and Technology have allowed for many new products for enthusiasts to use in the outdoors

    Safety has become a larger concern thus causing the amount of gear brought to increase

    Varying amount of tech items brought outdoors: 1-4 items

    TRENDS

    Increase in snowboarders from 2000 - 2010 was nearly 2 million

    Increase in campers from 2010 - 2012 was 2.6 million

    Nearly 40 million participating mountain bikers each year

    California showed a 5% increase per year in beach attendance

    Money spent on outdoor activities annually is very large:

    Camping: $143 bill, Water Sports: $86 bill, Bicycling: $81 bill, Trail Sports: $81 bill, Snow Sports: $53 bill,

    For all outdoor sports: $646 billion each year

    Thats $292 billion more then Americans spend on gas each year

  • OBSERVATIONS

    Winter related activities require the most amount of gear

    Usually travel in groups

    Gear often packed in roof racks

    Multiple bags brought

    Main items left behind were primarily leisure items

    People dont often like to stray too far from car, lodge, campsite (homebase) due to inability to transport gear

  • CURRENT EXPERIENCE

    Gear is rounded up and packed into multiple bags.

    Then pack into vehicleBags usually in trunk or back seat, boards and skis on roof rack

    Once arriving at the location all the gear is unpackedGear is put on (more layers, boots, gloves, etc)

    Once everyones geared up, the bags get repacked and ready to be carried to final location

    Once to final location, bags are unpacked again, home base is established, (Tent set up, fire built, etc)

  • MAIN PROBLEMS

    Inability to carry all gear in a single bag

    Difficulty carrying larger or bulky items

    Difficulty carrying obtained items when out (firewood, game)

    Cramped Vehicle space filled with both gear and people

  • EXPLORATION

  • CONCEPT DIRECTION

  • FEASABILITY 14CONCEPT FEASIBILITY

  • THEME EXPLORATION

    RUGGED PROTECTION SPEED

  • THEME EXPLORATION

  • THEME EXPLORATION

  • THEME DIRECTION

  • FINAL CONCEPT

  • DETAILS

  • EXPERIENCE

  • EXPERIENCE

  • DEMOGRAPHIC

    Novice

    New to the experience Doesnt always pack

    enough gear

    Does not have all proper gear

    Takes few trips annually

    Few years experience Really starting to enjoy

    the sports does

    Packs more gear, doesnt want to be under

    prepared

    Goes out more often then Novice, but still not

    many

    Carries the most gear Knows what hes in for

    and never wants to be

    unprepared

    Has obtained a lot of gear over the years

    Very into new and different gear

    Goes on trips often mostly 1 - 2 day length

    Carries less gear Likes to be as minimal as

    possible on every trip

    Has the knowledge and experience to know

    exactly what to bring

    Goes less trips then the enthusiast, but theyre

    longer trips

    Intermediate Enthusiast Expert

  • DEMOGRAPHIC

    Novice

    New to the experience Doesnt always pack

    enough gear

    Does not have all proper gear

    Takes few trips annually

    Few years experience Really starting to enjoy

    the sports they do

    Packs more gear, doesnt want to be under

    prepared

    Goes out more often then Novice, but still not

    many

    Carries the most gear Knows what hes in for

    and never wants to be

    unprepared

    Has obtained a lot of gear over the years

    Very into new and different gear

    Goes on trips often mostly 1 - 2 day length

    Carries less gear Likes to be as minimal as

    possible on every trip

    Has the knowledge and experience to know

    exactly what to bring

    Goes less trips then the enthusiast, but theyre

    longer trips

    Intermediate Enthusiast Expert

  • DEMOGRAPHIC

    Sports:Snowboarding, Mountain Biking, Hiking, Camping, Skim Boarding, Hunting, Fishing

    Trips Per Year:Small trips (1-2 days): 1 - 3 per month

    Large trips (4-10 days) 2 - 4 per year

    Enthusiast

  • PRIMARY COMPETITION

    Sports Bags

    Outdoor sports backpacks

    No Frame Internal Frame External Frame Usually space restrictive Somewhat expandable Not modular Prices ranging from:

    $150 - $500

    Sled or Pulk Generally very large Allows ability to bring all

    of your gear plus some

    Restricted to snow Cumbersome to

    transport

    Primarily used for expedition use

    Prices ranging from: $55 - $600

    Collapseable Wheel Cart Takes up a lot of space

    when not in use

    One more thing you have to carry

    Prices ranging from: $500 - $600

    Enclosed / Carrier roof racks

    Fixed to the roof No use outside of

    transporting gear via

    vehicle

    Prices ranging from: $150 - $1200

    Sled or Pulk Pack Wheel Enclosed Roof Racks

  • PRIMARY COMPETITION

    $ $$$

    Restricting

    Versatility

  • PRIMARY COMPETITION

    $ $$$

    Restricting

    Unlike other forms of transporting gear this system allows for the most versatility and the ability to bring everything you need with ease

    Versatility

  • 59People Surveyed

    83%Thought the idea was

    unique

    93%Said theyve had a difficult

    time carrying all their gear

    67%Of surveyed: said they

    would like to buy one

  • TERRATREK