Final Maruti Prj

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A Project Report

On

Analysis of Fleet Management services of Transport Services

providers and their future requirements.

At

Maruti Suzuki India Ltd.

Submitted by

Abhee Omar

Roll No.-

In Partial Fulfillment of

Bachelor Of Business Administration

For the Year 2012-2013

Submitted to

University of Pune

ISB&M College Of Commerce

Nande Village,Mulshi


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ACKNOWLEGDEMENT

The goal was fixed, moves were calculated and we moved with full enthusiasm, vigor and keen

interest.

There was a time when it proved to be on up hill task, the goal seeming beyond our reach. But as

worked progressed our determination and will power grew stronger and completion of this work

further confined our belief that, where there is a will there is a way.

Its a sheer pleasure for us to state with candidly that this entire project is a heartily att empt to

reach maximum accuracy. I would like to take this opportunity to thank my guide, Mr. A.V

Prabhu Kumar, Head- Sales Strategy, for his continuous support throughout the duration of the

project. He was instrumental in helping me develop a framework for the project and his

experiences and vision helped me a lot in deciding the course of the execution of the project. The

successful completion of this project is more than partially due to his guidance and his taking

special interest in making this a success.

Last but not least I would like to pleasure a word of appreciation to our family and friends who

supported and helped us to make this project a success.


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EXECUTIVE SUMMARY

Maruti was incorporated in 1981 as a Government company. They started production in

December 1983 with collaboration from Suzuki of Japan. Initially Suzuki had 26% equity which

has since increased to 40%.

The original model was replaced in the 2nd year itself with a new streamlined model with more

leg room and better fuel efficiency. A van (now called Omni) in two types of roof and a Jeep

type vehicle Gypsy, were also introduced in quick succession.

The various cars proved extremely popular and production has already crossed 100,000 nos.

which is 60% of the total production of passenger car. The company has an up to date

manufacturing facility and absorbed the technology successfully. The foreign equity and

presence of a number of Japanese experts has helped in the stabilisation of production.

In the initial stages Maruti set up a limited R&D department for absorbing the technology that

was being imported. Even at this stage Maruti made certain modifications in the imported

technology on market considerations e.g. Application engineering to develop special bodies for

school van taxi, delivery van, executive van, ambulance.

Improved suspension and seating for OMNI, which was used more as a car than a commercial

vehicle. Modifications in Gypsy and Maruti 800 to meet export requirements of various

countries.


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CONTENTS

Chapter 1Introduction 5-13

Topic 5 Organization 11 Objective of project study 13

Chapter 2 -Concepts related to study 14-15

Chapter 3 -Organization : 15-29

History 15 Growth 16 Organizational structure 20

Chapter 4 -Research Methodology 30-31

Sample Design 22 Sources Of collection of data 23 Methods & Techniques 23 Limitations 23

Chapter 5 -Analysis and Interpretation of Data 32-36

Chapter 6[A] Observation & Findings 37

[B] Conclusion & Suggestions 38

Chapter 7 -AppendicesQuestionnaire 39-41

Chapter 8 -Bibliography 42-43


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CHAPTER:-1

INTRODUCTION

Fleet management is the management of a company's vehicle fleet. Fleet management includes

commercial motor vehicles such as cars, vans and trucks. Fleet (vehicle) management can

include a range of functions, such as vehicle financing, vehicle maintenance, vehicle telematics,

fuel management and health and safety management. Fleet Management is a function which

allows companies which rely on transportation in their business to remove or minimize the risks

associated with vehicle investment, improving efficiency, productivity and reducing their overall

transportation and staff costs, providing 100% compliance with government legislation (duty of

care) and many more. These functions can be dealt with by either an in-house fleet-management

department or an outsourced fleet-management provider.

Since, there is a higher demand of vehicles in the near future in and around the city of pune.

The service providers have to be efficient enough so as to fulfil the said and expected demand

and the fleet of vehicles that any service provider, commercial vehicle dealer, IT firm or a Hotel

would be dealing with will require a proper management system.

And hence, with the help of the following data analysis of vehicles, their requirement and their

fuel preference these decisions making would be made simpler.

As part of the 21st

centurycomprising of innovation and with the improved use of modern

technology,

Fleet Management system is also used intracking vehicles and controlling traffic in some partsof the world. However, the term FLEET MANAGEMENT is more common in management

of ships, Tracking radio cabs, and even personal vehicles that use GPS tracking system.

The most basic function in all fleet management systems, is the vehicle tracking component. This

component is usually GPS-based, but sometimes it can be based onGLONASS or
http://en.wikipedia.org/wiki/Vehiclehttp://en.wikipedia.org/wiki/Fleet_vehicleshttp://en.wikipedia.org/wiki/Motor_vehiclehttp://en.wikipedia.org/wiki/Carhttp://en.wikipedia.org/wiki/Vanhttp://en.wikipedia.org/wiki/Truckhttp://en.wikipedia.org/wiki/Business_efficiencyhttp://en.wikipedia.org/wiki/Productivityhttp://en.wikipedia.org/wiki/Vehicle_tracking_systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/GLONASShttp://en.wikipedia.org/wiki/GLONASShttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Vehicle_tracking_systemhttp://en.wikipedia.org/wiki/Productivityhttp://en.wikipedia.org/wiki/Business_efficiencyhttp://en.wikipedia.org/wiki/Truckhttp://en.wikipedia.org/wiki/Vanhttp://en.wikipedia.org/wiki/Carhttp://en.wikipedia.org/wiki/Motor_vehiclehttp://en.wikipedia.org/wiki/Fleet_vehicleshttp://en.wikipedia.org/wiki/Vehicle


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a Cellulartriangulationplatform. Once vehicle location, direction and speed are determined from

the GPS components, additional tracking capabilities transmit this information to a fleet

management software application. Methods for data transmission include both terrestrial and

satellite. Satellite tracking communications, while more expensive, are critical if vehicle tracking

is to work in remote environments without interruption. Users can see actual, real-time locations

of their fleet on a map. This is often used to quickly respond on events in the field.
http://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Triangulationhttp://en.wikipedia.org/wiki/Satellite_trackinghttp://en.wikipedia.org/wiki/Satellite_trackinghttp://en.wikipedia.org/wiki/Triangulationhttp://en.wikipedia.org/wiki/Cellular_network


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AUTOMOBILE INDUSTRY

Indian automobile industry has grown leaps and bounds since 1898, a time when a car had

touched the Indian streets for the first time. At present it holds a promising seventh position in

the entire world with being # 2 in two wheelers, and # 4 in commercial vehicles. Withstanding a

growth rate of 18% per annum and an annual production of more than 3.7 million units, it may

not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10

million units per year.

Reasons of Growth

Economic liberalization, increase in per capita income, various tax relief policies, easy

accessibility of finance, launch of new models and exciting discount offers made by dealers all

together have resulted in to a stupendous growth of India automobile industry.

MARKET SHARE

Automobile industry of India can be broadly classified under passenger vehicle s, commercial

vehicles, three wheelers and two wheelers, with two wheelers having a maximum market share

of more than 75%. Automobile companies of India, Korea, Europe and Japan have a significant

hold on the Indian market share. Tata Motors produces maximum numbers of mid and large size

commercial vehicles, holding more that 60% of the market share. Motorcycles top the charts of

two wheelers with Hero Honda being the key player. Bajaj by far is the number one

manufacturer of three wheelers in India. Passenger vehicle section is majorly ruled by the car

manufacturers capturing over 82% of the total market share. Maruti since long has been the

biggest car manufacturer and holds more that 50% of the entire market.

Global recession has impacted the Indian automobile industry also and can be seen clearly in the

sales figures of the last financial year. Even then this industry has high hopes in 2009-2010, as

banks have reduced loan interest rates and the major chuck of automobile customers belong to

the middle income group who are becoming economically stronger with every passing day.


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The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry. Within two-wheelers, motorcycles contribute 80% of the segment size. 2/3rd of auto component production is consumed directly by OEMs. India is the largest three-wheeler market in the world. India is the second largest two-wheeler manufacturer in the world. India is the second largest tractor manufacturer in the world. India is the fifth largest commercial vehicle manufacturer in the world. The number one global motorcycle manufacturer is in India. India is the fourth largest car market in Asiabehind china, South Korea and japan -

recently crossed the 1 million mark.

SEGMENT KNOW HOW

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda

contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS

makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Among the passenger transport,

Bajaj is the leader by making 68% of the three-wheelers.

Cars dominate the passenger vehicle market by 79%. MarutiSuzuki has 52% share in passenger

cars and is a complete monopoly in multi-purpose vehicles. In utility vehicles Mahindra holds

42% share.

In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata

Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

Under Rs. 3 Lakhs Maruti Alto, Omni Reva
http://www.surfindia.com/automobile/hero-honda-motors-ltd.htmlhttp://www.surfindia.com/automobile/tvs-motor.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/bajaj-auto-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/mahindra-mahindra-ltd.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/maruti-alto.htmlhttp://www.surfindia.com/automobile/maruti-omni.htmlhttp://www.surfindia.com/automobile/maruti-omni.htmlhttp://www.surfindia.com/automobile/maruti-alto.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/mahindra-mahindra-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/bajaj-auto-ltd.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/tvs-motor.htmlhttp://www.surfindia.com/automobile/hero-honda-motors-ltd.html


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Tata NanoRs. 3-5 Lakhs Ambassador

Chevrolet Aveo U-VA, ChevroletSpark.

Fiat Palio, Fiesta, Ford Icon Hyundai Santro, Hyundai i10,

Hyundai Getz

Maruti Wagon R, Maruti Versa,, Maruti Gypsy, Maruti Suzuki

A-Star, Maruti Suzuki Zen

Estilo, Maruti Suzuki Swift,

Maruti Suzuki Ritz

Indigo XL, Indigo Marina, TataIndica, Tata Indigo CS

Rs. 5-10Lakhs Chevrolet Aveo, Chevrolet Tavera,Chevrolet Optra Magnum

Fiat Linea, Fiat Punto. Hyundai Accent, Hyundai Elantra,

Hyundai i20, Hyundai Verna,

Hyundai Sonata Embera, Honda

City ZX, Honda JazzNew

Maruti Baleno, Maruti SuzukiSx4, Maruti Suzuki Swift Dzire,

Mahindra Scorpio, MitsubishiCedia, Mahindra Bolero

Toyota Innova, Tata Sumo Victa,Tata Sumo Grande, Tata

SafariSkoda Fabia

Rs 10-15 Lakhs Ford Endeavour,. Honda Civic Toyota Corolla Altis

Rs. 15-30 Lakhs Audi A4 Chevrolet Captiva Honda CR-V, Honda CRV 2008,

Honda Civic Hybrid, Honda

Accord, Hyundai Santa FeNew

Maruti Suzuki Grand Vitara,Mitsubishi Pajero, Mercedes C
http://www.surfindia.com/automobile/tata-nano.htmlhttp://www.surfindia.com/automobile/ambassador.htmlhttp://www.surfindia.com/automobile/chevrolet-aveo-uva.htmlhttp://www.surfindia.com/automobile/chevrolet-spark.htmlhttp://www.surfindia.com/automobile/chevrolet-spark.htmlhttp://www.surfindia.com/automobile/fiat-palio-stile.htmlhttp://www.surfindia.com/automobile/ford-fiesta.htmlhttp://www.surfindia.com/automobile/hyundai-santro-xing.htmlhttp://www.surfindia.com/automobile/hyundai-i10.htmlhttp://www.surfindia.com/automobile/hyundai-getz.htmlhttp://www.surfindia.com/automobile/maruti-wagonr.htmlhttp://www.surfindia.com/automobile/maruti-versa.htmlhttp://www.surfindia.com/automobile/maruti-gypsy-king.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-a-star.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-a-star.htmlhttp://www.surfindia.com/automobile/maruti-zen-estilo.htmlhttp://www.surfindia.com/automobile/maruti-zen-estilo.htmlhttp://www.surfindia.com/automobile/maruti-swift.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-ritz.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-ritz.htmlhttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indigo-cs.htmlhttp://www.surfindia.com/automobile/chevrolet-aveo.htmlhttp://www.surfindia.com/automobile/chevrolet-tavera.htmlhttp://www.surfindia.com/automobile/chevrolet-optra-magnum.htmlhttp://www.surfindia.com/automobile/fiat-linea.htmlhttp://www.surfindia.com/automobile/fiat-grande-punto.htmlhttp://www.surfindia.com/automobile/hyundai-accent.htmlhttp://www.surfindia.com/automobile/hyundai-elantra.htmlhttp://www.surfindia.com/automobile/hyundai-i20.htmlhttp://www.surfindia.com/automobile/hyundai-verna.htmlhttp://www.surfindia.com/automobile/hyundai-sonata-embera.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/honda-jazz.htmlhttp://www.surfindia.com/automobile/maruti-baleno.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-sx4.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-sx4.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-swift-dzire.htmlhttp://www.surfindia.com/automobile/mahindra-scorpio.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/mahindra-bolero.htmlhttp://www.surfindia.com/automobile/toyota-innova.htmlhttp://www.surfindia.com/automobile/tata-sumo-victa.htmlhttp://www.surfindia.com/automobile/tata-sumo-grande.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/skoda-fabia.htmlhttp://www.surfindia.com/automobile/ford-endeavour.htmlhttp://www.surfindia.com/automobile/honda-civic.htmlhttp://www.surfindia.com/automobile/toyota-corolla-altis.htmlhttp://www.surfindia.com/automobile/chevrolet-captiva.htmlhttp://www.surfindia.com/automobile/honda-crv-2007.htmlhttp://www.surfindia.com/automobile/honda-crv-2008.htmlhttp://www.surfindia.com/automobile/honda-civic-hybrid.htmlhttp://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/hyundai-santa-fe.htmlhttp://www.surfindia.com/automobile/maruti-grand-vitara.htmlhttp://www.surfindia.com/automobile/mitsubishi-pajero.htmlhttp://www.surfindia.com/automobile/mitsubishi-pajero.htmlhttp://www.surfindia.com/automobile/maruti-grand-vitara.htmlhttp://www.surfindia.com/automobile/hyundai-santa-fe.htmlhttp://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/honda-civic-hybrid.htmlhttp://www.surfindia.com/automobile/honda-crv-2008.htmlhttp://www.surfindia.com/automobile/honda-crv-2007.htmlhttp://www.surfindia.com/automobile/chevrolet-captiva.htmlhttp://www.surfindia.com/automobile/toyota-corolla-altis.htmlhttp://www.surfindia.com/automobile/honda-civic.htmlhttp://www.surfindia.com/automobile/ford-endeavour.htmlhttp://www.surfindia.com/automobile/skoda-fabia.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/tata-sumo-grande.htmlhttp://www.surfindia.com/automobile/tata-sumo-victa.htmlhttp://www.surfindia.com/automobile/toyota-innova.htmlhttp://www.surfindia.com/automobile/mahindra-bolero.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/mahindra-scorpio.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-swift-dzire.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-sx4.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-sx4.htmlhttp://www.surfindia.com/automobile/maruti-baleno.htmlhttp://www.surfindia.com/automobile/honda-jazz.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/hyundai-sonata-embera.htmlhttp://www.surfindia.com/automobile/hyundai-verna.htmlhttp://www.surfindia.com/automobile/hyundai-i20.htmlhttp://www.surfindia.com/automobile/hyundai-elantra.htmlhttp://www.surfindia.com/automobile/hyundai-accent.htmlhttp://www.surfindia.com/automobile/fiat-grande-punto.htmlhttp://www.surfindia.com/automobile/fiat-linea.htmlhttp://www.surfindia.com/automobile/chevrolet-optra-magnum.htmlhttp://www.surfindia.com/automobile/chevrolet-tavera.htmlhttp://www.surfindia.com/automobile/chevrolet-aveo.htmlhttp://www.surfindia.com/automobile/tata-indigo-cs.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-ritz.htmlhttp://www.surfindia.com/automobile/maruti-swift.htmlhttp://www.surfindia.com/automobile/maruti-zen-estilo.htmlhttp://www.surfindia.com/automobile/maruti-zen-estilo.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-a-star.htmlhttp://www.surfindia.com/automobile/maruti-suzuki-a-star.htmlhttp://www.surfindia.com/automobile/maruti-gypsy-king.htmlhttp://www.surfindia.com/automobile/maruti-versa.htmlhttp://www.surfindia.com/automobile/maruti-wagonr.htmlhttp://www.surfindia.com/automobile/hyundai-getz.htmlhttp://www.surfindia.com/automobile/hyundai-i10.htmlhttp://www.surfindia.com/automobile/hyundai-santro-xing.htmlhttp://www.surfindia.com/automobile/ford-fiesta.htmlhttp://www.surfindia.com/automobile/fiat-palio-stile.htmlhttp://www.surfindia.com/automobile/chevrolet-spark.htmlhttp://www.surfindia.com/automobile/chevrolet-spark.htmlhttp://www.surfindia.com/automobile/chevrolet-aveo-uva.htmlhttp://www.surfindia.com/automobile/ambassador.htmlhttp://www.surfindia.com/automobile/tata-nano.html


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The following links will give a complete picture of Indian Auto Industry :

Class

New Skoda SuperbNew Skoda Laura Toyota Camry,Ford

EndeavourToyota FortunerNew

Volkswgen Passat , VolkswagenJetta

Rs. 30-90Lakhs Audi A6, A8 &Audi TT, AUDI Q7 BMW X5, 5 Series & 7 Series Mitsubishi Montero, Mercedes

Benz S-Class, Mercedes E Class,

S Class, SLK, SL & CLS-Class

Porsche Boxster, Cayenne, 911Carrera & Cayman S

Toyota Prado Volvo Xc90, Volvo S80

Above Rs. 1 Crore Bentley Arnage, BentleyContinental GT& Flying Spur,

Maybach 57,Maybach 62 Rolls Royce Phantom

Industry Growth The passenger car and motorcycle

segment in Indian auto market is growing

by 8-9 per cent. The two-wheeler segment

will clock 11.5% rise by 2007.

Commercial vehicle to grow by 5.2 per

cent.

Vehicle Production India is the 11th largest Passenger Cars

producing countries in the world and 4th

largest in Heavy Trucks. Maruti Udyog

Ltd. is the leading 4-wheelers

manufacturer. Hero Honda is the leading

2-wheelers manufacturer.
http://www.surfindia.com/automobile/new-skoda-superb.htmlhttp://www.surfindia.com/automobile/skoda-laura.htmlhttp://www.surfindia.com/automobile/toyota-camry.htmlhttp://www.surfindia.com/automobile/toyota-fortuner.htmlhttp://www.surfindia.com/automobile/volkswagen-passat.htmlhttp://www.surfindia.com/automobile/volkswagen-jetta.htmlhttp://www.surfindia.com/automobile/volkswagen-jetta.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/audi-tt-coupe.htmlhttp://www.surfindia.com/automobile/audi-q7-suv.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/mitsubishi-montero.htmlhttp://www.surfindia.com/automobile/mercedes-benz.htmlhttp://www.surfindia.com/automobile/mercedes-benz.htmlhttp://www.surfindia.com/automobile/toyota-land-cruiser-prado.htmlhttp://www.surfindia.com/automobile/volvo-xc90.htmlhttp://www.surfindia.com/automobile/volvo-s80.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.htmlhttp://www.surfindia.com/automobile/industry-growth.htmlhttp://www.surfindia.com/automobile/industry-growth.htmlhttp://www.surfindia.com/automobile/vehicle-production.htmlhttp://www.surfindia.com/automobile/vehicle-production.htmlhttp://www.surfindia.com/automobile/vehicle-production.htmlhttp://www.surfindia.com/automobile/industry-growth.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.htmlhttp://www.surfindia.com/automobile/volvo-s80.htmlhttp://www.surfindia.com/automobile/volvo-xc90.htmlhttp://www.surfindia.com/automobile/toyota-land-cruiser-prado.htmlhttp://www.surfindia.com/automobile/mercedes-benz.htmlhttp://www.surfindia.com/automobile/mercedes-benz.htmlhttp://www.surfindia.com/automobile/mitsubishi-montero.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/audi-q7-suv.htmlhttp://www.surfindia.com/automobile/audi-tt-coupe.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/volkswagen-jetta.htmlhttp://www.surfindia.com/automobile/volkswagen-jetta.htmlhttp://www.surfindia.com/automobile/volkswagen-passat.htmlhttp://www.surfindia.com/automobile/toyota-fortuner.htmlhttp://www.surfindia.com/automobile/toyota-camry.htmlhttp://www.surfindia.com/automobile/skoda-laura.htmlhttp://www.surfindia.com/automobile/new-skoda-superb.html


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COMPANY PROFILE

Maruti Udyog Ltd. (MARUTI SUZUKI INDIA LIMITED) is the first automobile company in

the world to be honeyed with an ISO 9000:2000 certificate. The company has a joint venturewith Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hymns to

make a car. Few of the popular models of MARUTI SUZUKI INDIA LIMITED are Alto, Swift,

Wagon-R, Zen estilo, Swift desire, A-Star, Ritz, SX4.

QUICK FACTS

Year of Establishment February 1981

Vision "The Leader in The IndianAutomobile

Industry, Creating Customer Delight and

Shareholder's Wealth; A pride of India."

Industry Automotive- Fmy Wheelers

Listings & its codes BSE - Code: 532500

NSE - Code: MARUTI

Bloomberg: MARUTI SUZUKI INDIA

LIMITED@IN

Reuters: MRTI.BO

Joint Venture With Suzuki Motor Company, now Suzuki

Motor Corporation, of Japan in October

1982.

Registered & Corporate Office 11th Floor, Jeevan Prakash

25, Kasturba Gandhi Marg

New Delhi - 110001, India

Tel.: +(91)-(11)-23316831 (10 lines)

Fax: +(91)-(11)-23318754, 23713575

Telex: 031-65029 MARUTI SUZUKI

INDIA LIMITED

Works Palam Gurgaon Road

Gurgaon -122015

Haryana, India

Tel.: +(91)-(124)-2340341-5, 2341341-5

Website www.marutiudyog.com
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Current sales of automobiles

Maruti Suzuki Swift

1. Maruti 800: Launched - 19832. Maruti Omni: Launched - 19843. Maruti Gypsy: Launched - 19854. Maruti Alto: Launched - 20005. Maruti Wagon-R: Launched - 20026. Maruti Versa: Launched - 20037. Maruti Grand Vitara Launched - 20048. Maruti Suzuki Swift: Launched - 20059. Maruti Suzuki SX4: Launched - 200710.Maruti Swift Dzire: Launched - 200811.Maruti Suzuki A-STAR: Launched - 200812.Maruti Suzuki Ritz: Launched - 200913.Maruti Suzuki Estilo: Launched200914.Maruti Suzuki Eeco:Launched -201015.Maruti Suzuki Alto K10: Launched -2010
http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_800


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RESEARCH OBJECTIVES

To study the preference of commercially rentable vehicles in the service sector.To study the liking and requirement of rentable vehicles.To enhance my knowledge about the service sector and their likes about

different transport facilities.

To study if the rental service providers are satisfied from the vehicle dealers.To forecast the requirement of different transport vehicles used by IT firms,

Hotels, Private companies and Radio cab service providers.

To study the need and preference of different fuels used by the transport serviceproviders and other firms.


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CHAPTER:-2

Conceptual Discussion

Fleet management software

Fleet management software enables people to accomplish a series of specific tasks in the

management of any or all aspects relating to a company's fleet of vehicles. These specific tasks

encompass all operations from vehicle acquisition to disposal. Software, depending on its

capabilities, allows functions such as driver and vehicle profiling, trip profiling, dispatch,

vehicle efficiency, etc .current vehicle diagnostic information can also be related to a

management site, depending on the type of hardware installed in the vehicles. New platform,

based on Fleet management software, is fleet controlling with higher amount of information

available for both drivers and dispatchers of a fleet. At this time (2010) online software platforms

are very popular: users no longer have to install software and they can access the software

through a web browser.It functions as a complex information system. A main function of fleet

management software is to gather, store, process, monitor, report on and export information.

Fleet management software can be developed in-house by the company or organisation using it,

or be purchased from a third party. It varies greatly in its complexity and cost.
http://en.wikipedia.org/wiki/Fleet_management_softwarehttp://en.wikipedia.org/wiki/Fleet_controllinghttp://en.wikipedia.org/wiki/Fleet_controllinghttp://en.wikipedia.org/wiki/Fleet_management_software


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CHAPTER:-3

Organisation

MARUTI UDYOGLIMITEDManaging competition successfully

Maruti Udyog Limited (MARUTI SUZUKI INDIA LIMITED) was established in Feb 1981

through an Act of Parliament, to meet the growing demand of a personal mode of transport

caused by the lack of an efficient public transport system. It was established with the objectives

of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve

scarce resources and producing indigenous utility cars for the growing needs of the Indian

population. A license and a Joint Venture agreement were signed with the Suzuki Motor

Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to

provide the latest technology as well as Japanese management practices. Suzuki was preferred

for the joint venture because of its track record in manufacturing and selling small cars all over

the world. There was an option in the agreement to raise Suzukis equity to 40%, which it

exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning

Maruti into a non-government organization managed on the lines of Japanese management

practices.

Maruti created history by going into production in a record 13 months. Maruti is the highest

volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million

vehicles by May 2005. Maruti is one of the most successful automobile joint ventures, and has

made profits every year since inception till 2000-01. In 2000-01, although Maruti generated

operating profits on an income of Rs 92.5 billion, high depreciation on new model launches

resulted in a book loss.


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Company overview

Maruti Suzuki India limited, established in 1981, had a prime objective to meet the growing

demand of a personal mode oftransport, which is caused due to lack of efficient public

transport system. The incorporation of the company was through an Act of Parliament.

Suzuki Motor Company of Japan was chosen from seven other prospective partners worldwide.

Suzuki was due not only to its undisputed leadership in small cars but also to commitments to

actively bring to MARUTI SUZUKI INDIAs contemporary technology and Japanese

management practices (that had catapulted Japan over USA to the status of the top auto

manufacturing country in the world). at Maruti Udyog Ltd.

A license and a Joint Venture agreement were signed between Government of India and Suzuki

Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.

The objectives of MARUTI SUZUKI INDIA LIMITED then are as cited below:

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic growth.

In 2001, MARUTI SUZUKI became one of the first automobile companies, globally, to be

honeyed with an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acreswith 3 fully-integrated production facilities. The MARUTI SUZUKI plant has already rolled out

4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in

every single minute. The company takes approximately 14 my to make a car. Not only this, with

range of 11 models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream.
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Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the

car segment, both in terms of volume of vehicles sold and revenue earned. Until recently,

18.28% of the company was owned by the Indian government, and 54.2% by Suzuki ofJapan.

The Indian government held an initial public offering of 25% of the company in June 2003. As

ofMay 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this,

Govt. of India no longer has stake in Maruti Suzuki India limited.

Maruti Udyog Limited was established in February 1981, though the actual production

commenced in 1983 with the Maruti 800, based on the Suzuki Altokei carwhich at the time was

the only modern car available in India, its' only competitors- the Hindustan Ambassadorand

Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has

produced over 5 Million vehicles. Marutis are sold in India and various several other countries,depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog)

are sold by Suzuki and manufactured in Pakistan and otherSouth Asian countries.

The company annually exports more than 50,000 cars and has an extremely large domestic

market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest

selling compact car ever since it was launched in 1983. More than a million units of this car havebeen sold worldwide so far. Currently, Maruti Alto tops the sales charts and Maruti Swift is the

largest selling in A2 segment.

Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is

commonly used to refer to this compact car model. Till recently the term "Maruti", in popular

Indian culture, was associated to the Maruti 800 model.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the

leader of the Indian car market for near threedecades.Its manufacturing facilities are located at

two facilities Gurgaon and Manesar south of New Delhi. Marutis Gurgaon facility has an

installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007

comprise a vehicle
http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/May_10http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Premier_Padminihttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Premier_Padminihttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/May_10http://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Government_of_India


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assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an

annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a

combined capability to produce over 700,000 units annually.

More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki

Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is owned by the public

and financial institutions. It is listed on the Bombay Stock Exchange and National Stock

Exchange in India.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over

six million Maruti cars are on Indian roads since the first car was rolled out on December 14,

1983.

Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R, Zen

Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A- star and SX4 are

manufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit

(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for

three decades. Suzukis technical superiority lies in its ability to pack power and performance

into a compact, lightweight engine that is clean and fuel efficient .Maruti is clearly an employer

of choice for automotive engineers and young managers from across the country. Nearly 75,000

people are employed directly by Maruti and its partners.

The company vouches for customer satisfaction. For its sincere efforts it has been rated (by

customers)first in customer satisfaction among all car makers in India for nine years in a row in

annual survey by J D Power Asia Pacific.

Maruti Suzuki was born as a government company, with Suzuki as a minor partner to make a

people's car for middle class India. Over the years, the product range has widened, ownership has

changed hands and the customer has evolved. What remains unchanged, then and now, is

Marutis mission to motorize India.
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CURRENT STRATEGIES FOLLOWED BY MARUTI SUZUKI INDIA LIMITED

I. PRICING STRATEGY - CATERING TO ALL SEGMENTS

Maruti caters to all segmentsandhas a product offering at all price points. It has a car priced

atRs.1, 87,000.00 which is the lowest offer on road. Maruti gets 70% business from repeat

buyers who earlier had owned a Maruti car. Their pricing strategy is to provide an option to

every customer looking for up gradation in his car. Their sole motive of having so many

product offering is to be in the consideration set of every passenger car customer in India.

Here is how every price point is covered

II. OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING DIFFERENTREVENUE STREAMS

Maruti has successfully developed different revenue streams without making huge investments

in the form of MDS, N2N, Maruti Insurance and Maruti Finance. These help them in making

the customer experience hassle free and helps building customer satisfaction.

Maruti Finance: In a market where more than 80% of cars are financed, Maruti has

strategically entered into this and has successfully created a revenue stream for Maruti. This

has been found to be a major driver in converting a Maruti car sale in certain cases. Finance is

one of the major decision drivers in car purchase. Maruti has tied up with 8 finance companies

to form a consortium. This consortium comprises Citicorp Maruti, Maruti Countrywide, ICICI

Bank, HDFC Bank, Kotak Mahindra, Sundaram Finance, Bank of Punjab and IndusInd Bank

Ltd.( erstwhile-Ashok Leyland Finance).

Maruti Insurance : Insurance being a major concern of car owners. Maruti has brought all car

insurance needs under one roof. Maruti has tied up with National Insurance Company, Bajaj

Allianz, New India Assurance and Royal Sundaram to bring this service for its


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customers. From identifying the most suitable car coverage to virtually hassle-free claim

assistance to its dealer who takes care of everything. Maruti Insurance is a hassle-free way for

customers to have their cars repaired and claims processed at any Maruti dealer workshop in

India.

True ValueInitiative to capture used car market

Another significant development is MARUTI SUZUKI INDIA LIMITED's entry into the used

car market in 2001, allowing customers to bring their vehicle to a 'Maruti True Value' outlet and

exchange it for a new car, by paying the difference. They are offered loyalty discounts in return.

This helps them retain the customer. With Maruti True Value customer has a trusted name to

entrust in a highly unorganized market and where cheating is rampant and the biggest concern in

biggest driver of sale is trust. Maruti knows its strength in Indian market and has filled this gap

of providing trust in Indian used car market. Maruti has created a system where dealers pick up

used cars, recondition them, give them a fresh warranty, and sell them again. All investments for

True Value are made by dealers. Maruti has built up a strong network of 172 showrooms across

the nation. The used car market has a huge potential in India. The used car market in developed

markets was 2-3 times as large as the new car market.

N2N: Car maintenance is a time-consuming process, especially if you own a fleet. Marutis

N2N Fleet Management Solutions for companies, takes care of the A-Z of automobile

problems. Services include end-to-end backups/solutions across the vehicles life: Leasing,

Maintenance, Convenience services and Remarketing.

Maruti Driving School (MDS):Maruti has established this with the goal to capture the market

where there is inhibition in buying cars due to inability to drive the car. This brings that

customer to Maruti showroom and Maruti ends up creating a customer.


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III. REPOSITIONING OF MARUTI PRODUCTS

Whenever a brand has grown old or its sales start dipping Maruti makes some facelifts in the

models. Other changes have been made from time to time based on market responses or

consumer feedbacks or the competitor moves. Here are the certain changes observed in different

models of Maruti.

Omni has been given a major facelift in terms of interiors and exteriors two months back. A

new variant called Omni Cargo, which has been positioned as a vehicle for transporting cargo

and meant for small traders. It has received a very good response from market. A variant with

LPG is receiving a very good response from customers who look for low cost of running.

Eeco prices have been slashed and right now the lowest variant starts at 3.3 lacs. They

decreased the engine power from 1600cc to 1300cc and modified it again considering

consumers perception. This was a result of intensive survey done all across the nation

regarding the consumer perception of Versa.

Wagon-Rwas perceived as dull boxy car when it was launched. This made it a big failure on

launch. Then further modifications in engine to increase performance and a facelift in the

form of sporty looking grills on the roof. Now its of the most successful models in Maruti

stable.

Zen Estilo has been modified except some external changes in the graphics times till date .

Alto has so far been facelifted three times. Once it came with MPFi technology, then with a

K10 engine other time it came up with changes in front grill, head light, rear lights and with

round curves all around.


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C) MAJ OR FUTURE STRATEGIES

I. PHASING OUT ZEN IN 2007

The launch of Swift and phasing out Zen is a strategic move. Alto was launched keeping in mind that it

will take over Maruti 800 market in future. Perhaps being the flagship product phasing out of Maruti

800 faced lots of resistance from dealers all over. Another reason behind not phasing out Maruti 800

was the fear of brand shift of customers to other competitors product. Swift was launched in May,

2005 in the price band starting from 4 lacs. Before launch of Swift Maruti management had decided

that they will phase out Zen since it had already came up with two modifications. The major reason

behind this decision was cannibalization of Wagon R and Swift due to overlapping of price band. It is

a rational decision to kill a product before it starts facing the decline stage in product cycle. Maruti is

offering Rs. 3000.00 more margins to dealer on the sale of Wagon-R as compared to Zen. This is to let

dealer push Wagon R instead of Zen.

II. MARUTI PLANS FOR A BIG DIESEL FORAY

The new car manufacturing company, called Maruti Suzuki Automobiles India Limited, will be a joint

venture between Maruti Udyog and Suzuki Motor Corporation holding a 70 per cent and 30 per cent

stake respectively. The Rs1,524.2 crore plant will have a capacity to roll out 1 lakh cars per year with

a capacity to scale up to 2.5 lakh units per annum. The new car manufacturing plant will begin

commercial production by the end of 2006.

Maruti would set up a diesel engine plant at Gurgaon in line with its plan to become a major player in

diesel vehicles in a couple of years. This has been done in the wake of major competition from Tata

Indica and meets the growing demand of diesel cars in India. While the annual growth in the diesel

segment was 13 per cent in the last three years, it was 19-20 per cent in the first quarter (April-June) of

the current fiscal. Maruti has currently an insignificant presence in diesel vehicle. It will manufacture

new generation CRDI (common rail direct injection) engines in collaboration with Fiat-GM Opel and

engines will be of 1200 cc. The plant with a capacity to produce one lakh diesel engines would be

operational in 2006. At present, Peugeot of France, supplies diesel engines for Maruti's Zen and mid-

sized Esteem models. This will further reduce the imported component in Maruti vehicles,

making them more competitive in the Indian market.


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FUTURE CHALLENGES

The threat Maruti faces is the growing competition in compact cars. Companies like

Toyota, Ford, Honda and Fiat are planning to come out with small segment cars in near

future.Ford is launching Focus and Fiesta, GM is launching Aveo in 2006, Chevrolet is

launching Spark in 2006, Hyundai is launching its new compact car in 2006, Honda is

launching Jazz in 2006, GM is has reduced prices of its Corsa, Fiat is coming up with Panda

and new Fiat Palio, Skoda is launching Fabia. All this will pose a major threat to Maruti

leadership in compact cars.

New emission norms like Bharat Stage 3 which has come into effect from April 2005 has

increased car prices by Rs.20000 and Bharat Stage 4 which is coming into force in 2007 will

contribute in increasing car prices further. This could be of concern to Maruti which is low cost

provider of passenger cars.

Rise in petrol prices and growing popularity of other substitute fuels like CNG will be

another threat to Maruti. There is also a threat to Suzuki from R&D investment by Toyota and

Honda in Hybrid cars. Hybrid cars could run on both petrol and gaseous fuels.

There is a threat to Maruti models ageing. Maruti models like Maruti 800 which is in

market for the last twenty years and others like Zen and Esteem which have also entered the

decline phase are the other threats. Maruti is planning phasing out Zen in 2007 and there were

rumors of phasing out Maruti 800 also. This all makes Suzuki to replace these brands with

new launches.


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S.W.O.T. ANALYSIS OF THE COMPANY

Companys Portfolio:

Maruti Udyog Limited (MARUTI SUZUKI INDIA LIMITED), INDIAs finest and Asias

largest automobile industry was established in 1981 by an act of parliament.MARUTI SUZUKI

INDIA LIMITED, the first automobile company in the world to be honored with an ISO

9000:2000 certificate, is a subsidiary of Suzuki Motor Corp (holds a 54% equity stake). The

Government of India remains a significant equity stakeholder (10%).With its early mover

advantage in Indian market; Maruti retains a dominant Market share despite increasing

competition.

Business Portfolio:

The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare

parts. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet

Management and Car Financing. The Group also provides services like framing of customized

car policies, economical leasing of cars, maintenance management, registration and insurance

management, emergency assistance and accident management. The product range includes ten

basic models with more than 50 variants. The Group has operations in over 100 cities with morethan 150 outlets and also exports cars to other countries.

Vision:

Visions of any company are those values on which company works. As MARUTI SUZUKI

INDIA LIMITED is started by Governmental initiatives it tends to be more consumer oriented

and hence cost effective, but on the other hand Suzukis participation ensures not only need of

the profit, but of the need of maximum profit. The only way for this Noras dilemma of selecting

principals for companys working vision ,was to maximize profit and reducing cost by

maximizing output and sales Hence MARUTI SUZUKI INDIA LIMITED declared its Vision as-

The Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's

Wealth2; eventually become a pride of India

Customer Delight1 is making sure that performance, after sales service and customer support are


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best and beyond expectation. Shareholders wealth2 is the prime concern for running business

smoothly.MARUTI SUZUKI INDIA LIMITED knows this and understands customer is king,

he can change the fortune of any company, hence goes companys brand line: COUNT ON US!

Mission:

Mission is the statement of an organizations purpose, what it want to accomplish in the larger

environment and its goals which are specific, realistic and motivating. Missions are described

over visions and visions demand certain objectives. The main objectives/Missions of MARUTI

SUZUKI INDIA LIMITED are:

- Modernization of the Indian Automobile Industry.

- Developing cars faster and selling them for less.

- Production of fuel-efficient vehicles to conserve scarce resources.

- Production of large number of motor vehicles which was necessary for economic growth.

- Market Penetration, Market Development Similarly Product Development and Diversification.

- Partner relationship management, Value chain, Value delivery network .

SWOT ANALYSIS: Consists of analysis of internal environment (Strength and weakness) and

external environments

(Opportunity and Threat).

STRENGTH: Contemporary technology. Japanese Management practices (that had captured

Japan over USA to the status of top Auto manufacturing country in the world) Early mover

advantages. Recruitment is done in very tedious manner

ensuring talent and best professionals, Working culture, after sale services , distribution,

diversification,

Sell directly to consumers

Keep costs below competitors costs

WEAKNESS: Still depends upon SUZUKI COPORATION, Japan For tech. support, 10%

components are manufactured outside India. Though MARUTI SUZUKI INDIA LIMITED has

launched luxury cars as well its still considered as poor mans brand. Diversification is not

supported with all India presence of Manufacturing Units. Bureaucracy, Technological


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disadvantages, Decades of isolation, inertia and subservience to the whims of government

bureaucrats have made MARUTI SUZUKI INDIA LIMITED unaccustomed to international

standards or keen competitors

No strong relationships with computer retailers

OPPURTUNITY:first company to roll out suitably designed cars before 2008 as per Govt.s

Proposal of new ethanol (renewable)

mixed fuel. Other companies lacks economy of scale, so market is still open. Importing new

technology is controlled by Govt. so there is plenty of untapped market and with increase in

Income scale, Demand is rising.

Consumer desire for one-stop shopping Internet could be a powerful marketing tool

THREAT: Numbers of new Technology driven players and manufactures are in market. Govt

.reducing support and cutting down the Gas supply quota. (TOI, New Delhi, 11th June, 07).

Competitors have stronger brand names


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MARUTI TRUE VALUE :-

Maruti True service offered by Maruti Udyog to its customers. It is a market place for used

Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of this service

in India.


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Organisational Structure


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Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is

a leading manufacturer of passenger vehicles in India, contributing to about 45% of the total

industry sales in India.

The Company, formerly known as Maruti Udyog Limited, was incorporated as a joint venture

(JV) between the Government of India and Suzuki Motor Corporation on 24th February, 1981.

Its first car, the Maruti 800, was rolled out of the Gurgaon facility on 14th December, 1983.

In terms of the number of cars produced and sold worldwide, the Company is the largest

subsidiary of Suzuki Motor Corporation, Japan.

In 2010-11, the Company sold 1,271,005 vehicles, registering a growth of 24.8% over the

previous year. This comprised 1,132,739 vehicles in the domestic market and 138,266 vehicles

in the international market. Cumulatively, the Company has produced 10 million vehicles. It

rolled out its 10 millionth vehicle on 15th March, 2011, a significant landmark for the Company

and the automobile industry in India.

The Company's total income (Net of Excise) for the year 2010-11 was Rs. 375,224 million, a

growth of 24.6% over fiscal 2009-10. The Company has a strong balance sheet with reserves and

surplus of Rs. 137,230 million and a debt equity ratio of 0.02 as on 31st March, 2011.


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CHAPTER:-4

RESEARCH METHODOLOGY

SAMPLE DESIGN

Sample element/ Sample unit:- Analysis of Fleet Management services of Transport

Service providers and their future requirements.

Sample Extent: - Kanpur

Sampling Technique:-non-probability-Convenience and judgmental sampling .

Sample Size: -10 sales executives of various showrooms, 10 representatives of fleetmanagement owners and 10 Premium Hotels in and around Kanpur.

RESEARCH DESIGN

Research design is descriptive and quantitative as the information is collected through the

method of surveys and questionnaires and the objective is to describe market characteristics andthe characteristics are prior formulation of hypothesis. It has a planned and a structured design.

Extensive field work for collection of primary data and secondary was collected through various

modes like one to one interaction with executives and representatives of the respective fields.


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DATA SOURCES

The information collected about Maruti Udyog limited is a combination of both primary and

secondary data. We have collected the information by conducting the interviews of company

employees, through questionnaire survey, and the information is also gathered from libraries

books, newspapers, and net.

LIMITATIONS

1. LESS AVAILABILITY OF TIME LIMIT .2. SOME OF THE EMPLOYEES WERE UNWILLING TO FILL THE

QUESTIONNAIRES.

3. INFORMATION WAS CONFIDENTIAL

QUESTIONNAIRE DESIGN/ FORMARUTI SUZUKI

INDIA LIMITED

Questions being used in questionnaires are both open ended and close ended questions.

The questions are spread widely across the types of business.

Questions had to be made differently for different sectors as per my requirement.

However the primary and secondary data collected is the basis of the research undertaken.

The design of questions varies from business to business and sector to sector. Like the hotel

industry, the vehicle dealerships, and the transport service providers.


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CHAPTER:-5

Comparisons - Data analysis and interpretation

Categories of Vehicles used in the service sector

1. On the basis of price

2. On the basis of purpose of Use

3. On the basis of tariff they offer to customers

4. On the basis of fuel preferred


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1.On the basis of price of vehicle

INTERPRITATION:

From the chart above one can observe that there are maximum numbers of

Vehicles bought in the price range of 3lacs INR to 6lacs INR.

However there are fewer vehicles in the 12 lacks INR and above category that are

being used by transport service providers, hotels and other large and small

businesses of the service sector industry.

12%

44%25%

13%

6%

Vehicles used in the service sector on

the basis of their price

Below Rs3 lacs

above 3l-below 6l

above 6l-below12

above12l-below 20

above 20lacs


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2.On the basis of purpose of use

INTERPRITATION:

From the above chart we can understand that there is a higher usage demand for

pick and drop service by the customers.

However the vehicles are almost equally in demand and in use as far as per day

trips and long distance travel are concerned.

An overall estimate is that rental vehicles are moderately brought into use in

almost all the different distances and areas.

52%

27%

8%

13%

Vehicles distribution on the basis of

their use Pick up

Per day trips

Mumbai airport pick up

Call Cabs (by students,

housewifes,private use, etc.)


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3.On the basis of tariff transport service

providers give to their customers

INTERPRITATION:

The above chart displays the different range of tariffs offered by transport service

providers. It shows that almost 50% of the service providers offer vehicles at a

rate Rs.15or less and there are comparatively less vehicles being used whose tariff

is higher than Rs.15. However, there are certain tours and travel agencies which

have a standard rating for a particular distance irrespective of time. Like Pune-

Mumbai dropis priced at Rs.1250 for a group of 4 people. And other specific

tariffs are listed in their brochures.

46%

39%

15%

Vehicle distribution on the basis of the

tariff offered by sercive providers

price upto-Rs.15/km

between Rs.15-Rs.30/km

Above Rs.30/km


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4.On the basis of fuel type preferred

INTERPRITATION:

From the above chart it is clear that near 50% of the vehicles used in the transport

and service sector are Diesel powered. However, the vehicles used for pick up and

drop services inside the city preferably are CNG over LPG due to lack o

availability of pumps.

And petrol vehicles can be made available only on demand by a client.

Hence, even in the near future diesel and CNG powered vehicles will dominate

Vehicles powered on petrol and LPG in the transport as well as service sector.

11%

50%11%

28%

Vehicles used in the service sector on

the basis of fuel type

Petrol Diesel

LPG CNG


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Chapter 6[A] Observation & Findings

Maximum numbers of Vehicles bought in the price range of 3lacs INR to6lacs INR. However there are fewer vehicles in the 12 lacks INR and

above category that are being used by transport service providers, hotels.

Maximum usage demand for pick and drop service by the customers.

It shows that maximum number of the service providers offer vehicles at arate Rs.15or less and there are comparatively less vehicles being used

whose tariff is higher than Rs.15.

Half of the vehicles used in the transport and service sector are Dieselpowered. And the rest constitutes of petrol, CNG & LPG used specifically

for pick and drop service within city .


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[B] Conclusion & Suggestions

While preparing this project report I learnt many concepts of MARKETING

MANAGEMENT.

I have done this project with reference to MARUTI SUZUKI INDIA LIMITED

and I understood many facts while working on this project which have added a

valuable experience in my life.

From my experience conducting the surveys for my research I can conclude that

Around 12,000 cabs are currently registered with the RTO Kanpur.

And there is an anticipated increase in demand of cabs of different segments in the

near future in the city because of the fast overall expansion and development.

And there is a higher demand and lower availability of vehicles, the need of

manpower as cab drivers is also expected to increase rapidly. Hence, there is a

huge opportunity and for man power.

One of the major reasons is the SEZ Ravatpur which is expected to generate nearly

1,00,000 jobs, real estate development and other requirements for the people and

companies, hence providing opportunities for other business as well.

Today, India contributes highest no. of road accidents in the world and hence there

is a huge need for change in driving attitude for cab drivers.

Maruti Driving School is a standardized training centre where proper training is

provided for enhancing driving skills for cab drivers with added soft skill training.


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CHAPTER-7

BIBLOGRAPHY

Offices visited for collection of primary data

Showrooms visited

V.R. Motors (Mahindra &Mahindra) Crossroad Auto. (Chevrolet GM on Sharda Nagar) Oxford Nissan(Civil Lines) My car (Maruti Suzuki,Zareeb Chowki) Audi Kanpur (PPN Market) Bavaria motors (BMW) kanpur Sunny Toyota (Model colony, Mall Road)

Hotels and Companies visited Hotel Galaxy (G.T. Road) Hotel Taj (Gomti Nagar)


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Hotel Land Mark ( Mall Road) Hotel lemon tree (Kanpur) Hotel Courtyard Marriott (Amausi) Calsoft (Civil Lines)


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CHAPTER-8ANNEXURE

Questionnaire

For Hotels and other small companies who use vehicles of their own or

outsource them either for their customers or for their own staff .

How many vehicles do you have at present?

Ans:

What kind of vehicles do you have?

A.

B.


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What is the distance that the vehicles run in a day?

What all services do you provide to your customers/staff?Ans:

Where all do your vehicles run to?Ans:

Will you need more vehicles in the near future?Ans:

What kind of fuel do you have running at present?Ans:

What was the reason you choose this fuel?Ans:

What kind of quality do you want for your customers/staff?Ans:

What is your budget for purchasing vehicles per segment and running per day?Ans:


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Rate your quality standards on 10?Durability:

Fuel Consumption:

Quality of Engine:

Maintanence:

Running capacity:


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Documents

Final Maruti Prj