Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving. Advert idea. Purpose To stop people from breaking the law. Giving a message to road users. To raise more awareness that using a mobile phone while driving because it is illegal. - PowerPoint PPT Presentation
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Using a handheld mobile phone while driving
Final Major ProjectAdvert seeking to stop people from using a
handheld mobile phone while drivingAdvert ideaPurpose To stop
people from breaking the law.Giving a message to road users.To
raise more awareness that using a mobile phone while driving
because it is illegal. Why is it illegal? People are more likely to
have an accident on the road and kill themselves and other
people.Target audiencePeople of both genders aged 17+
Why? 17 is the legal age for people to driveIs there enough
awareness?CurrentlyThere is awareness but people still do it.Many
road users are putting lives at risk.
Screening contextYoung Drivers Learning
coursehttp://flypie.com/alanhamer/yourroad.htm Think.direct.gov.uk
http://Think.direct.gov.uk/mobile-phones.html Cinema Pearl and
Deanhttp://pearlanddean.com/ YouTubehttp://www.youtube.com/
TelevisionWhat would the campaign achieve?Increase the
awarenessMaking it clear that life matters more than a single phone
call or text messageSave a life
