Project Gator

9,000 NEW PAID SUBSCRIBERS

Ultimate Goal

Enhance the user experience. Tap into new markets. Implement a marketing campaign.

Opportunities for

SWOT Analysis

• Several Promotional Opportunities – Website, Social Media, Advertising, Branding, Conferences, etc.

• Reach Out to Schools

• Staying Up-to-Date and Relevant• Numerous Competitors

• CBT Nuggets, Pluralsight, Global Knowledge, Microsoft Virtual Academy

• Website & Social Media• Untapped on Google• Inconsistent Logos• Author Bios• Website Malfunctions

Strengths Weaknesses

Opportunities Threats

• Content & Clarity • Enthusiasm & Welcoming

Environment• Live Streams with Consistent

Subscribers• Straight-Forward Pricing

That Will Enhance the User Experience

Web Site Changes

Consistency

Ease of NavigationKeyword Phrases

Leverage Twitter, Facebook, and YouTube. Create a cohesive experience. Boost organic search presence. New hire.

Social Media

Social Platforms Team up with Bloggers Google Ad Words Conferences & Merchandise Schools

Advertising

06 1 2 3

07 8 9 1

06

Begin Website & Social

Media Updates

014 15 16 1

713

021 22 23 2

420

Reach out to Popular IT Bloggers

028 29 30 3127

julyMonday Tuesday Wednesday Thursday Friday

06 1 2 3

07 8 9 1

06

Begin Website & Social

Media Updates

014 15 16 1

713

021 22 23 2

420

Reach out to Popular IT Bloggers

028 29 30 3127

julyMonday Tuesday Wednesday Thursday Friday

Order Merchandis

e

Website Updates

Complete

Social Media

Promotion0

6 5 6 7Begin Researching

Schools

011 12 13 1

4Advertiseme

nt Email to Subscribers

10

018 19 20 2

117

025 26 27 2

824

31

augustMonday Tuesday Wednesday Thursday Friday

3 4

Social Media

Promotion0

6 2 3 4

08 9 10 1

1Labor Day7

New Hire Start 0

15

16 17 18

Advertisement Email to

Subscribers

14

022 23 24 2

521

28

september

Monday Tuesday Wednesday Thursday Friday1

29 30

Social Media

Promotion0

6 1 2

06 7 8 95

013 14 15 1

6Advertiseme

nt Email to Subscribers

12

020 21 22 2

319

26

octoberMonday Tuesday Wednesday Thursday Friday

27 28 29 30

Online Learning Conference

Social Media

Promotion0

6 4 5 6

010 11 12 1

3Advertiseme

nt Email to Subscribers

9

017 18 19 2

016

Thanksgiving Day 0

24 25 26 27

23

30

november

Monday Tuesday Wednesday Thursday Friday32

Social Media

Promotion0

6 2 3 4

08 9 10 1

17

015 16 17 1

8Advertiseme

nt Email to Subscribers

14

022 23 24 2

521

New Year’s Eve

28

december

Monday Tuesday Wednesday Thursday Friday1

29 30 31

Tech Week Conference

Q&A