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5435 Curtis Blvd. Cocoa, FL 32927 - 321-917-5448 - [email protected]
Thomas L. Bonifacio IIProfessional Objective
To change careers by obtaining a professional position that will enable me to utilize my analytical/research skills, communication experience, and leadership/training background
ExpertiseAnalytical/Research
Assisted in developing strategic and innovative methods for engaging current followers through social media
Analyzed income statements, balance sheets, fixed ops, and other financial documents in order to make recommendations for dealerships
Created and analyzed inspection reports/competitive tire analyses for automobile dealerships at Dealer Tire
Improved dealership sales on Extended Service Plans, defection commodities, and retail parts Created training and activity tracking reports in order to recommend best practices to dealerships Worked with dealerships to develop/deliver effective merchandising strategies to increase Parts &
Service sales
Communication and Public Relations Managed social media channels to monitor, research, and respond to posts on various marketing
and customer assistance topics Assisted customers with marketing services including incentives, why buys, dealer information,
and vehicle brochures Communicated with customers and dealerships on vehicle inquiries, including demonstration
drive reservations Represented Kennedy Space Center on AAA sales blitz trips, ticket outlets, hotels, and Florida
Fun Partners meetings/events Held corporate meetings with dealers to determine best warranty practices for process
improvement Responded to dealership requests for corporate assistance (parts delivery issues, transportation
assistance funds, etc)
Leadership and Training Planned and led WebEx Parts/Service discussions with coworkers and dealerships Managed a merchandising specialist program at Orlando Infiniti where the average amount of
tires sold per month increased from 50 to 150 Implemented a successful service advisor tire count and reward system which were utilized by the
merchandising specialist team at Dealer Tire Led complex training sessions on tire information, sales techniques, warranty guidelines,
opportunities, and industry trends at Dealer tire Trained new employees on client procedures, policies, computer programs, and sales initiatives at
GSI Commerce Implemented, managed, and reviewed corporate customer satisfaction programs with dealerships
Employment History
Apr 2011 – PresentSept 2010 – Mar 2011June 2006 – Feb 2008Jan 2006 – July 2006May 2005 – August 2005
Parts/Service Zone ManagerTraining SpecialistField Training Rep
Associate Marketing RepCustomer Service Rep
Percepta – Ford/Melbourne, FLGSI Commerce/Melbourne, FL
Dealer Tire, LLC/Cleveland, OHDelaware North/KSCVC, FL
Target/Merritt Island, FL
May 2004 – Aug 2004 Marketing Intern Priority Healthcare/Lake Mary, FLNov 2003 – Mar 2004Oct 2001 – Aug 2002Nov 1997 – May 2001
Customer Service RepAccounting Assistant
Job-Class Trainer
For Your Entertainment/Oviedo, FLEd Rowley, CPA/Rockledge, FL
Publix/Titusville, FL
Education
U.C.F. B.S. Degree, Marketing Orlando, FL
Relevant Experience
10+ years – Customer Service 10+ years – MS Office (Word, Excel, PowerPoint, Access, and Outlook) 9+ years – B2B & B2C Sales 6+ years – Marketing Experience 6+ years – Training Experience 5+ years – Project Management 5+ years – Automotive Experience 5+ years – Financial/Statistical Analysis 3+years – Social Media Experience
