Final - Functional Resume for Thomas Bonifacio

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5435 Curtis Blvd

5435 Curtis Blvd. Cocoa, FL 32927 - 321-917-5448 -

Thomas L. Bonifacio II

Professional Objective

To change careers by obtaining a professional position that will enable me to utilize my analytical/research skills, communication experience, and leadership/training backgroundExpertise

Analytical/ResearchAssisted in developing strategic and innovative methods for engaging current followers through social mediaAnalyzed income statements, balance sheets, fixed ops, and other financial documents in order to make recommendations for dealershipsCreated and analyzed inspection reports/competitive tire analyses for automobile dealerships at Dealer Tire Improved dealership sales on Extended Service Plans, defection commodities, and retail partsCreated training and activity tracking reports in order to recommend best practices to dealershipsWorked with dealerships to develop/deliver effective merchandising strategies to increase Parts & Service sales

Communication and Public RelationsManaged social media channels to monitor, research, and respond to posts on various marketing and customer assistance topicsAssisted customers with marketing services including incentives, why buys, dealer information, and vehicle brochuresCommunicated with customers and dealerships on vehicle inquiries, including demonstration drive reservationsRepresented Kennedy Space Center on AAA sales blitz trips, ticket outlets, hotels, and Florida Fun Partners meetings/eventsHeld corporate meetings with dealers to determine best warranty practices for process improvementResponded to dealership requests for corporate assistance (parts delivery issues, transportation assistance funds, etc)

Leadership and TrainingPlanned and led WebEx Parts/Service discussions with coworkers and dealershipsManaged a merchandising specialist program at Orlando Infiniti where the average amount of tires sold per month increased from 50 to 150Implemented a successful service advisor tire count and reward system which were utilized by the merchandising specialist team at Dealer TireLed complex training sessions on tire information, sales techniques, warranty guidelines, opportunities, and industry trends at Dealer tireTrained new employees on client procedures, policies, computer programs, and sales initiatives at GSICommerceImplemented, managed, and reviewed corporate customer satisfaction programs with dealerships

Employment History

Apr 2011 PresentSept 2010 Mar 2011June 2006 Feb 2008Jan 2006 July 2006May 2005 August 2005May 2004 Aug 2004Parts/Service Zone ManagerTraining SpecialistField Training RepAssociate Marketing RepCustomer Service RepMarketing InternPercepta Ford/Melbourne, FLGSI Commerce/Melbourne, FLDealer Tire, LLC/Cleveland, OHDelaware North/KSCVC, FLTarget/Merritt Island, FLPriority Healthcare/Lake Mary, FL

Nov 2003 Mar 2004Oct 2001 Aug 2002Nov 1997 May 2001Customer Service RepAccounting AssistantJob-Class TrainerFor Your Entertainment/Oviedo, FLEd Rowley, CPA/Rockledge, FLPublix/Titusville, FL


U.C.F.B.S. Degree, MarketingOrlando, FL

Relevant Experience

10+ years Customer Service10+ years MS Office (Word, Excel, PowerPoint, Access, and Outlook)9+ years B2B & B2C Sales 6+ years Marketing Experience6+ years Training Experience5+ years Project Management5+ years Automotive Experience5+ years Financial/Statistical Analysis3+years Social Media Experience