S

True North Sports and

Entertainment

Jeff Hofer – Kinesiology

Sector

S True North Sports and Entertainment is part of the Profit

sector with a Public – Private Partnership

MTS Centre, MTS Iceplex, and

Offices

S MTS Centre

S 300 Portage Ave. Winnipeg, MB R3C 5S4

S 204-987-7825 info@truenorth.mb.ca

MTS Centre, MTS Iceplex, and

Offices

S MTS Iceplex

S 3969 Portage Ave. Winnipeg, MB R3K 1W4

S 204-837-7539 info@truenorth.mb.ca

MTS Centre, MTS Iceplex, and

Offices

S True North Sports and Entertainment Main Offices

S 345 Grahame Ave. Winnipeg, MB R3C 5S6 (2nd Floor)

S 204-987-7825 info@truenorth.mb.ca

S 2nd Floor, Attached to MTS Centre via Skywalk

S CTV on 4th Floor, Tavern United in building

Barrett PaulsenCommunity Relations Manager

S Oversees all relationships and events the Winnipeg Jets have in the community

S Mascot Appearances, Player Appearances, Player Autograph sessions

S MTS Centre Tours

S Santa Claus Parade Float Committee Member

S Runs Promotion Team

S Donation requests

S Medical Fundraising socials

S Gala events

S School, Arena, Community Club Fundraisers

S Hockey Tournaments

S And Many More….

Katie DicksCommunity Relations Coordinator

S Works alongside Barrett Paulsen on all of his duties

S Processes Donation Requests, Data basing and Data Entry

S Organizes and leads Promotions team

S Builds, enters, and sends out Donation Packages

S Santa Claus Parade Float Committee Member

S Inventory ordering and storage

S Contacts donation recipients

True North and Our

Professions

S Provides jobs for Kinesiology, Athletic Therapy, and Recreation Management Students/Grads

S Provides professional sporting entertainment – Winnipeg Jets

S Provides Leisure Entertainment through Concerts, Live Shows, Youth Empowerment Conference (WE DAY), Sporting Events, and Many More….

S Raises money for recreation facilities such as Hockey Rinks, Community Clubs, and Rec. Centers

S Supports local sporting events promoting active living such as Hockey Tournaments, Golf Tournaments, and many other sporting events

Fieldwork Experience Program

History

S Involved in the program for several years now

S Several interns from U of M have received full time or

part time jobs as a result of the program

S

Strategic Planning

Vision

S True North is to be a leading and innovative provider of

sports and entertainment that:

S Delivers exceptional experiences that fans and

patrons will always want to come back to

S Fosters a positive, respectful, friendly and dynamic

environment where employees can learn and grow in

the process – a terrific place to work

S Is an investment with a difference – provides profitable

and memorable experiences for our stakeholders

S Gives back generously to the community by

contributing to charities and amateur sports

Mission Statement

STo Provide a Superior Patron

Experience to all persons and

organizations with whom True North

interacts, while maximizing economic

returns for stake holders

Values

S Our People – by ensuring that an appropriate staff

team is recruited and retained with competitive

compensation, benefits, training, and fosters a work

environment that is safe, respectful and an enjoyable

place to be

S Our Customers – by asking and listening to

understand the needs of our hockey/entertainment

ticket purchasers, sponsors, suite licenses, promoters,

and other customers, and providing events, products

and service that satisfy those needs to the greatest

extend that we can

Values

S Professionalism – by staff presenting themselves, the

MTS Centre and Manitoba Moose (now Winnipeg

Jets) with conduct and outward presentation that

inspires confidence to all patrons of True North

S Integrity – by having True North as an organization,

and all of its employees “do the right thing”, in the best

interests of our owners, lender, customers, and

colleagues

Goal

STo provide a Superior Patron

Experience that gets people

coming back again and again while

maximizing economic returns

Programs and Services

S True North Sports and Entertainment and the MTS

Centre host a large variety of sporting events and

live entertainment

S Hockey, Curling, Basketball, Lacrosse and more….

S Concerts, Live Shows, Comedians, Conferences

and more…

S Box Suites, Press Box, Lounges, Restaurant,

Catering

Top Priority

Target Population

S Businesses/Owners, Downtown

Population, Community Groups, General

Public

S Depending on the event:

S Ex. Disney on Ice – Children and Youth

S Jeff Dunham (Comedian) –

Youth, Adults, Elderly

S

Organizational Chart

Volunteers

S Volunteers are managed by either the

True North Foundation or Human

Resources employee for True North

depending on where the volunteers are

needed

Community Partnerships

S Work with hundreds of organizations through donations

S Community Clubs, Minor Hockey, Hospitals, Schools, and many

many more…

S Major Partners include:

S Tim Horton's (Timbits Hockey)

S Scotia bank (Scotia bank Skater)

S Manitoba Lotteries (Flight deck)

S Esso (Esso Game Day Skate)

S True North Foundation (True North Foundation Hockey Academy)

S And many more…

S

My Experience

Community Relations Intern

Job Description

S Assisting Katie and Barrett in any projects they need help

on

S Data Entry

S All processes included in donating packages to

fundraising events

S Inventory

S MTS Centre Tours

S Mascot Appearances

Job Description

S Retrieving merchandise from Jets Gear Store

S Attending events (Concerts, NBA Game, We Day)

S Player Autograph Sessions (Only one due to NHL Work

Stoppage)

S Santa Claus Parade

S Float Build and maintenance

S Handing things out to children

S Float Tear Down

Job Description

S …And other Various duties

S Ticketing

S True North Foundation work

S Retail

S Promotions

S …and too many more little things to name!

Project

What I Learned…

S Office Environment

S Data Basing with programs like Excel

S Public/Community Relationship and its importance

S Branding and Marketing of a professional sports team

S Time Management

S How much effort/teamwork goes into putting on concerts

S Collective work of different departments to achieve tasks

S Just to name a few things…

Evaluation!

S Basically…

S If you ever get a chance to work or volunteer with True North

Sports and Entertainment or True North Foundation… Do it.

S Everything they do, they do it right and treat they’re

employees, volunteers, customers, and interns like gold

S I would 100% recommend True North Sports and

Entertainment or True North Foundation for fieldwork

placement