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Fem trends indenfor Social Business 8. december 2010 — Headstart Andreas Johannsen — Klean

Fem trends indenfor Social Business for 2011

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Page 1: Fem trends indenfor Social Business for 2011

Fem trends indenfor Social Business8. december 2010 — HeadstartAndreas Johannsen — Klean

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Hej, jeg er Andreas Johannsen

• Partner i Klean

• Ekspert i sociale medier ogstrategisk webkommunikation

• Arbejdet for: Arla, Bayer, Novo Nordisk, Danske Bank, DBU, AOK, Microsoft, Udenrigsministeriet, TV 2 NET, Telmore, Rockwool...

• Hemmelig fortid CMS-branchen i Århus

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Klean er...

» 12 medarbejdere, 50-60 inklusiv teams» København + Aarhus» Skaber forretningsværdig gennem internet-

teknologi» Forelsket i agile metoder» Bilka, IDEmøbler, Advodan, Phase One,

TrygFonden, Brother, Wonderful Copenhagen...

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FEM TRENDSindenfor Social Business

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Social Business?

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Kendte principper

Nye redskaber, situationer, formål

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Basere virksomhedens processer på sociale

principper

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Mine 5 bud på 2011

1. Forståelsen ændrer sig2. Kommunikationsafdelingen nedlægges3. Sitet og intranettet forsvinder4. Data bliver driver5. Projektmodellen udskiftes

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1. Forståelsen

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Før: ITNu: Kommunikation

Snart: Forretning

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— Vi har altid elsket nye redskaber

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2. Kommunikations-afdelingen nedlægges

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Yourcompany

The Market

Competitor

Media

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Yourcompany

The Market

Competitor

Media

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Yourcompany

The Market

Competitor

Media

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Virksomhed

Markedet

Kommunikations-afdelingen

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3. Sitet og intranettet forsvinder

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Og hvem bruger intranettet i dag?

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Intranettet er udenfor firewall’en

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4. Data bliver driver

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CRM

Nyheds-brev

FacebookTwitter

Website

Microsite

Webshop

Kunde-service

Billing

Butik

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5. Projektmodellen udskiftes

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Product Backlog Sprint Backlog

Sprint2-4 weeks

Daily Standup

Product Increment

Sprint ReviewRetrospect

Sprint Planning