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    1/24

    S p o t l i g h t

    nothing newfor Ferndale

     The Old Master is the long lost love of our car heart

    Small community newspaper touts national and state journalism honors

    SouvenirEdition

    SouvenirEditionSouvenirEdition

    SouvenirEdition

    What’sinsideYear-roundca

    lendar of 

    festivitiesPage 21

    ExcursionsPage 24 

    Fernda

    leWa

    lk 

    ingTour Map

    Page 24 

    Fernda

    leDriving

    Tour MapPage 24 

    Lights,camera,action!

    Ferndale Concours on Main!

    When Food Network star Guy Fieri and his pro-duction company rolledinto Ferndale in Novem-ber of 2013 to shoot"Guy's Hometown Tour"for his popular show,"Diners, Drive-Ins andDives," (see story on pageseven) most Ferndalersdidn't bat an eye.

    The Cream City is

    used to hearing, "lights,camera, action," havingappeared as the backdropfor television shows, com-mercials and major studiomovies dating back to1948.

    The well-preservedMain Street — the entirebusiness district is on theNational Register of His-toric Places — has caughtthe eye of Hollywooddirectors and locationscouts.

    Frank Darabont ("The

    Ferndale’shistory

    began inwilds and

    willowsBy Viola Russ McBride

    (Originally printed in thelate 1980s)

    Do you ever wonderwhat met the gaze of themen who climbed TableBluff in 1852 and lookedsouthward over the EelRiver Valley to whatwould later become Fern-dale?

    According to variousOLD old-timers, most of the valley was coveredwith a dense thicket of willows, punctuated here

    and there by conifers, pri-marily spruce and red-wood. I can remember asa child, early in the 20thcentury, huge single treeswith nightmarish twisted

    Head tothe

    friendly

    FerndaleMuseumfor history

    lessonsIn the late 1970s, a

    group of enthusiasticcitizens converted the“county barn” – a stor-age building for heavy equipment and tools,located at the corner of Shaw Avenue and 3rd

    street (two blocks westof Ferndale Pizza) -into what has becomeone of the most inno-

     vative and successfulcommunity museumsin the U.S.

    The FerndaleMuseum, supportedby its nearly 800 mem-bers, preserves andpromotes regional his-tory through a fasci-nating presentation of curated accessions dat-

    ing from the establish-ment of Ferndale in1852 through theEuropean immigra-tions and into aniconic American mid-

    By Wendy LestinaEnterpris 

    e columnistOur love affair with

    cars reminds me of theold Reader’s Digest  jokeabout the Army officerwho smuggled an OldMaster painting out of 

    Italy after World War IIby hiring a local artist topaint a landscape over it.Once back in the States,he takes his booty to aprofessional restorer.

    “Get rid of the land-

    scape,” he says. A few months later, he receivesa telegram from therestorer.

    “Have removed land-scape,” read the message.“Also Old Master. Amdown to a portrait of 

    Mussolini. When do youwant me to stop?”

    When it comes to theultimate car fantasy, wetoo are multilayered.

    First, as grown-ups,we’re forced to have the

    façade of practicality.Most of us drive unre-markable, commonsense,high-mileage vehicles,often hybrids. Few of these no-nonsense trans-ports attract attention onthe highways unless

    they’ve got psychedeliccustom paint jobs andclever vanity plates. Inthese vehicles, braggingrights take place in theinterior: the electronics,the upholstery, the GPS

    system that responds to voice commands andshows first-run movies if you’re stuck in traffic.(Guys still look under thehoods and mutter, butlater they admit that they couldn’t find the carbu-

    retor.)“We’re not really ‘car

    people,’” we equivocate.“We’re trying to decreaseour environmental foot-print.” Everyone nods,

    (see MUSEUM/ page 5) 

    It was on May 11, 1878that the Jones boys —

    William Gaston, Jamesand Archibald, sons of thetown's Methodist minis-ter — launched theirweekly newspaper. It has-n't missed an issue since.

    The Joneses had takenspace on Brown Street tohouse their offices andprinting press. WilliamGaston Jones was the edi-tor. He and his brothershad launched The Enter- prise as an answer to oft-expressed dreams of Ferndale citizens to have

    their own newspaper, andalso in the face of skepti-cism that the venturecould succeed financially.Within a few months, theJones brothers had

    removed any lingeringdoubts by engaging sales

    agents in Eureka, Rohn-erville, Petrolia — evenSacramento and San Fran-cisco.

    In 1880, the ReverendJones left the MethodistChurch, and his sonsmoved with the family.This caused them to sellthe newspaper to F.A.Alford, a physician.

    (Fun fact: The Enter- prise’s current office loca-tion is in the F.A. Alfordhouse at 207 FrancisStreet.)

    Over the years, The Enterprise has changedowners 14 times. Thelongest-running owner-

    Enterprise staff photo The tradition of The Enterprise began with the Jones boys, sons of the town’s Methodist minister, back in1878.

    Enterprise staff photo The current Enterprise newspaper office, located at 207 Francis Street and built by the second owner of The Enterprise, has been featured in Hollywood pro-ductions. Above, Jim Carrey, on left, films a scene infront of The Enterprise office with Martin Landau,center, who played Harry Trimble in Castle Rock’s “The Majestic” in 2001. On the right is actor Jeffrey DeMunn, who played Ernie Cole. The office was also featured in the television show “Salem’s Lot” as anantique shop.

    The Ferndale Enterprise keeps the presses rolling for 138 years

    What happened to our love affair with cars?

    (see EN

    TE

    RPRISE/ page 4) 

    (See SPOTLIGHT!/page 17) 

    (See HISTORY/page 4) (See DRIVE/ 

     page 23) 

    Phot 

    o abov 

    e c 

    ourt 

    esy No 

    rthCoast Journal 

    ; E 

    nterprise st 

    af 

    f  pho 

    o, ri 

    ght

    It’s the year of the classic car in Ferndale as the pre-miere of the Ferndale Concours on Main takes  place Sunday, September 4 on Main Street. In photo 

    above, a classic Jaguar adorns the Victorian Vil-lage’s Main Street in antic-ipation of the Ferndale Concours d’Elegance — acompetition for pre-1987 cars presented in show-room condition. In photo on right, a 1927 LaSalle is shown in front of Fern-dale’s historic Fern Cot-tage, which celebrates its 150th anniversary also inSeptember (see page 21).The LaSalle is part of the local Harvey Harper car collection and was entered in the 2006 Pebble Beach Concours d’Elegance. For more information on the Ferndale Concours on Main, drive over to www.FerndaleConcours.org.

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    and dog grooming serv-ices. “It can be such a has-sle to wash your dog athome with bending overthe tub, getting the bath-room dirty, and the hair inthe drain.” said Kentgen.“Instead, come on down toour shop. Our bathing sta-tions are easy to use andwe even provide the sham-

    poo, towels, and dryers."For those dogs that per-haps “aren’t so social,” saidKentgen,"we offer bathingappointment timesbefore/after regular busi-

    ness hours so those par-ticular furry friends of ours may bathe withoutdistractions."

    And, if your dog is inneed of a “de-skunking,”Kengten offers emergency service after hours!

    Main Street Barkery & Bath is open Mondays andThursdays through Satur-

    days from 10-5 and Sun-days from 11:30-4.

    MAIN STREETBARKERY & BATH 452 Main StreetTel. 707/786-5008

    SW 

    EETNESS & LIGH 

    T 554 Main StreetTel. 707/ 

    786-4403 orFA

    X 707/786-4413 

    www.sw 

    etness 

    and 

    light.com 

    Page 2 The Ferndale (California) Enterprise

    207 Francis Street (P. O. Box 1066), Ferndale, California 95536Telephone 707/786-3068

    E-mail: [email protected]

    Founded 1878.

    Caroline Titus . . . . . . . . . . . . . . . . . . . . . . . . . . . Publi sher, Editor

    Published by Cages Publishing, Inc.

    Caroline Titus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PresidentMember, California Newspaper Publishers Association,

    National Newspaper Association

    The annual Souvenir Editi on i s publi shed every summer and isavailable free of charge from participating sp onsors.

    Copies by mail: $5 each.

    screen TV, and a huge

    bathroom with a showerand a separate claw-foottub. It was named after adear friend who, althoughshe loved it here, couldnever stay because shewas in a wheelchair andcouldn’t negotiate thestairs. She has sincepassed away, but if shewere still with us we couldenjoy her company as aguest, and others whomight have difficulty managing the staircase tothe upper rooms can now 

    relax and enjoy Ferndalein luxury and comfort.The beautifully-

    appointed rooms all haveprivate baths. Severalrooms have window 

    alcoves overlooking Fern-

    dale's historic MainStreet. The rooms havebeen lavishly appointedwith exquisite linens,antique armoires and fur-niture. They feature flatscreen cable televisionsand free wireless Internet.

    The ambiance is turn-of-the-century splendor,and the sky-lit hallwaysmake a stroll seem like atrip back in time. Guestsmay choose from largerking suites to smallerqueens and even one

    room with a standarddouble bed.A conference room is

    available for meetings andretreats for larger groups.And guests are served a

    full breakfast each morn-

    ing, choosing from themenu of our full-servicerestaurant downstairs,The VI.

    Guests will enjoy lux-ury accommodations,exceptional service, greatfood and all the warmthand comfort of a boutique village inn in this well-known historic landmark.

    THE VICTORI 

    AN INN

    40 

    0 O 

    cean Avenue 

    Tel. 707/ 

    786-4949 

    VictorianVillageInn.com 

    Email:i nnke 

    eper 

    @Victorian

    VillageInn.c 

    om 

    Photo courtesy of The Victorian Inn“Your room is ready” at the Victorian Inn, which offers accommodations, a fine restaurant and confer-ence/meeting facilities.

    “Your room is ready” at the Victorian Inn boutique hotel

    For more than 126

    years, the building hous-ing the Victorian Inn of Ferndale has been a key-stone in the life of thisfamous village. It hasbeen restored with lov-ing detail and attention,and is owned and oper-ated by Jenny Oaks andLowell Daniels. Thefirst-class accommoda-tions can fill 21st-century needs while surroundingits guests with theambiance of the leisurely,luxurious past.

    The newest additionto the inn is Anna’s Suiteon the ground floor, fea-turing a king-size bed-room, a living room, afull kitchen, a large

    Need a chocolate fix? Head to Sweetness & Light

    Main Street Barkery & Bath caters to pets

    First stop? Ferndale Pie Co.for good eats and treats

    Enterprise staff photo Sweetness and Light offers not only the finest choco-lates, it also has a take-out window for those quick fixes of coffee and chocolate! 

    The sight, fragranceand taste of handmade,traditional chocolates areat Sweetness & Light.

    Located next to thepost office, the candy kitchen and store carry on

    a tradition that goes back to the turn of the 20thcentury. Candies are stillcooked the old-fashionedway: in small batches, withonly the best quality ingre-dients and no preserva-tives added.

    Many days you canobserve through thekitchen window the cook-ing and dipping of tradi-tional opera creams,fudges, brittles andcaramels. But time has

    not stood still in thekitchen, and you can alsoobserve the cooking anddipping of truffles, giantall-nut patties, a variety of candy bars (gooey andoutrageously rich or nutty crunchy), and chocolate

    novelties including choco-late lollies, cows, basketsand boxes.

    If you're looking for aquick and delicious coffeefix, the Sweetness & LightEspresso Take-Out Win-

    dow will certainly please.Select a traditionalespresso coffee or any number of specialty cof-fee drinks served from 7am - 4:30 pm Monday through Saturday andSunday from 7 am to 3:30pm. The candy store isopen from 10 am - 5 pmMonday through Saturday and 11 am - 4 pm Sunday.

    If you have a favoritecandy that you can't livewithout, be sure to call

    ahead so we can have itwaiting for you. And,don’t forget, we ship!

    After you return homefrom your visit to Fern-dale and get the hanker-ing for Sweetness & Lighttraditional chocolates,

    A visit to Ferndalewouldn’t be completewithout a stop to see“Mocha" at the MainStreet Barkery & Bath,located at 452 Main Streetin Ferndale.

    Are you looking for aunique gift for that specialpet person in your life?Or maybe for your ownpet? Main Street Barkery & Bath offers a selectionof pet-friendly gifts, edi-ble treats, gift cards, petapparel and more.

    Karen Kentgen openedher “barkery” in 2015after moving to Ferndalefrom the Silicon Valley.Mocha is Kentgen's Rexhouse rabbit that now resides in her store.

    “It wasn’t long ago thatI was on a road trip, expe-riencing all the little townsalong the Northern Cali-fornia coast, when I vis-ited Ferndale and just fellin love,” said Kentgen.

    After Kentgen paid a visit to the Victorian Vil-lage, she decided to speedup her retirement plans by finishing up the schoolyear and moving to Fern-dale (May 2015). Of course, Mocha, who hadbeen Kentgen's pre-schoolclass pet, also made thetrip up north - and heloves visitors!

    Kentgen is, naturally, a

    check out our website.Along with special promocodes for discounts, thesite will make your mouthwater as you shop by fla-

     vor, category or readreviews from other choco-late lovers. Don’t forget toto “like” us on Facebook.

    Sweetness & Light: Cel-ebrating more than 30years of delicious confec-tions.

    Rings Pharmacy: Oldestdrug store in CaliforniaIt’s as if there has been

    a Rings Pharmacy in Fern-dale for as long as therehas been a Main Street.

    J.H. Ring originally dispensed his pills andelixirs across the streetfrom the present location,in a towering structurebuilt in 1894-95. The 362Main Street store is com-mercial Eastlake Stick.(The J.H. Ring family livedabove the store andenjoyed a balcony, sinceremoved.)

    When J.H. Ringretired, he passed the busi-ness to his son, Meredith.

    The building was rein-forced with steel rods andtimber braces followingthe 1906 earthquake. Infact, these braces are to becredited for holding thebuilding during the April1992 earthquakes.

    Ferndale Pie Com-pany is one of Ferndale’sgreat local eateries. OpenMonday thru Saturday 

    from 7 am to 7 pm, thisfamily-owned and oper-ated restaurant offerssomething for breakfast,lunch and dinner, as wellas a variety of freshly baked pies and othertasty desserts.

    Breakfast burritos,breakfast sandwiches,fresh donuts, muffinsand bagels are availableall day long. Both hotand cold sandwiches, 100percent certified Angus

    beef burgers, grilledchicken sandwiches,fries, onion rings, home-made chicken pot piesand bread bowls areavailable for lunch ordinner with three vari-eties of soups and chilidaily. A fresh salad bar isalso open for lunch.

    Pies are baked freshdaily and are available

    whole or by the slice.You can also enjoy a vari-ety of ice cream, cinna-mon rolls, cupcakes,

    brownies, cookies,donuts, milkshakes,floats and other sweetdesserts.

    Desiring hot cocoa,coffee or espresso? Fer-ndale Pie Company isyour stop for yourfavorite hot drink.

    Owners Doug andBonnie Brower and fam-ily invite you to stop inat the Ferndale Pie Com-pany, located right acrossfrom the Ferndale Post

    Office (look for theirbright blue awning), andtry one of their many tasty treats and say hello.

    FERNDALE PIECOM 

    PANY 543 Main S 

    treetTel. 707/786-4444 Ferndalepie 

    company.com 

    Owner Tom Renneroperates the pharmacy behind the ornately-carved redwood fixture inthe back. You can’t alwayssee him, but he’s alwayshappy to greet customersand answer questions.

    Walk in, and you willnotice that Rings is morethan a drug store. Thefront end is stocked witha little bit of most things,

    including cosmetics,postcards, sunglasses andfirst-aid supplies. You alsocan find character cookie jars, novelty salt and pep-per shakers, NapoleonPorcelain flowers, mini-hinged boxes and old-fashioned Raggedy Anns.Rings also stocks heliumballoons for all occasions.Make prints from yourdigital camera or a print-to-print while you wait at

    the Kodak Kiosk.

    “In Ferndale,there isn’t a one-stoptype of super store, sowe try to carry a vari-ety of items,” saysTom. “The ‘regulars’know where the‘tricky items’ are - butmost customers, res-idents and visitorsalike, end up askingfor what they arelooking for.”

    RING 

    SPHARMACY 

    362 Main Stre 

    et Tel. 707/786-4511

    Enterprise staff photo Rings Pharmacy at 362 MainSt.

    Enterprise staff photo 

    Main Street Barkery & Bath’s Karen Kentgen, left,holds “Mocha Bunny,” the shop’s mascot. On the right, creator of the barkery’s delicious dog and cat treats, Matthew Riley and “Bubba.” 

    “pet person.” She has pro- vided homes to a variety of animals throughout theyears (“everything," saidKentgen, “except maybepot-bellied pigs”). At MainStreet Barkery & Bath,Kentgen offers fellow ani-mal lovers a wide variety of gift items — animal-themed scarves, leashplaques, jewelry, lap quilts— pet supplies, and of course, edible gourmet pettreats, which came aboutafter Kentgen met a cow-boy from the high desertthat also happened to be anexecutive chef.

    The rest, as they say, ishistory, and now MainStreet Barkery & Bath offerspet treats made fresh fromscratch using only healthy,natural and many localingredients. (The pumpkinin their “Pupkin Curls” isfrom Ferndale’s LeonardiPumpkin Patch.)

    “We understand yourpets are a loving part of your family, and the treatswe give them should behealthy, wholesome anddelicious,” said Kentgen.“Each artisan treat is care-fully handcrafted and baked

    in the beautiful VictorianVillage of Ferndale.”

    Main Street Barkery & Bath also offers two do-it-yourself dog-washing sta-tions, full-service bathing

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    Page 3 The Ferndale (California) Enterprise

    Silva’s Jewelry is home tounique collection of rare gems

    Photos courtesy of Silva’s Fine Jewelry  Jenny Oaks and Lowell Daniels moved their highly successful fine jewelry business, Silva’s Fine Jewelry,from Sutter Creek to Ferndale.

    The lobby area of the historic VictorianInn houses luxuriouscollections of rare gems

    and fine jewelry. Theunique collection of specially designedpieces from around theworld displayed in therich comfort of thislandmark buildingmake shopping here anexperience to beremembered.

    Owners LowellDaniels and Jenny Oaksrelocated their jewelry business from the goldcountry of Sutter Creek,where it flourished for18 years. On a trip toHumboldt County, they encountered theenchanting village of Ferndale and the his-toric Victorian Inn.They fell in love withthe area and purchasedthe building in January 1999.

    The store is namedafter Lowell's grandfa-ther, Joseph Rose Silva,born in the PortugueseAzore Islands. Lowell'sgrandfather immi-grated to Californiaand, although bornhere, Lowell treasureshis Portuguese heritage.An original portrait of his grandfather over-looks the beautiful set-ting of the store.

    Lowell is a graduategemologist and a certi-fied gemologistappraiser. He spent

    several years obtaininghis formal educationfrom the Gemological

    Institute of America. Hehas a following of regu-lar clients from acrossthe U.S. and Europe.

    Jenny has also stud-

    ied gemology and herstyle, insight and gracemake selecting a specialpiece of jewelry a mem-orable experience. Thestore specializes in cus-tom designs and repairs.

    Along with dia-monds, rubies, sapphires,emeralds and other pre-cious gems, the large var-ied inventory includescameos, jade, pearls,tourmaline, tanzaniteand many other rare and

    lovely gemstones fromaround the world, alongwith many other works

    of art and treasures.The beautifully appointed, specially litsurroundings makeselecting a special piece

    of fine jewelry an expe-rience to remember atSilva's.

    SILVA’S FIN 

    E JEWELRY 400 O 

    cean Avenue ww 

    w.silv 

    asjewelr 

    y.com Tel. 707/786-4425 G 

    ems 

    @sil 

    asje 

    elr 

    y.com 

    “Your table is waiting” at the VILowell Daniels and

    Jenny Oaks, 17-year own-ers of Ferndale’s great Vic-torian Inn, are proud of their latest enterprise, TheVI Restaurant & Tavern.

    This is truly a labor of love, not only for Jenny and Lowell, but also fortheir staff. The entire staff is a charming bunch of 

    people whose greatest joy is seeing their guestshappy and enjoying theircreations.

    The VI is a delight forthe senses. It brings itsguests a dining experiencethat is unparalleled inHumboldt County.

    Conveniently locatedin the Victorian Inn in thecenter of Ferndale, the VIis an invitation to explorenew standards of culinary creativity while providing

    a variety of the traditionalclassics.The VI’s menu fuses

    the innovation of Califor-nia culinary cuisine withthe classic staples of thePacific Northwest. Fromthe popular steaks to themouthwatering PaellaPortuguese, there is some-thing for every culinary palate to enjoy at the VIRestaurant.

    For lunch, enjoy a tra-ditional tavern sandwich,

    Courtesy photo The VI Restaurant & Tavern dining room.

    the “getting famous” VIBurger, a comforting arti-san mac and cheese crock or one of many other deli-cious choices. At dinner,choose from an inspiredpresentation of unusualdishes, including a coldwater Lobster Tail and

    guest favorite RoastedChicken. Always at the topof the “favorites” list areour mouth-watering steaksand filets.

    The Victorian Inn andVI Restaurant also housefacilities for larger func-tions. The ConferenceRoom will seat up to 40guests for a very privatemeeting or group dinner.The Banquet Room, whilestill very private, willaccommodate a great

    many more.Whether you choose

    The VI for lunch, dinneror cocktails – your mealwill be accompanied by exquisite presentation,choices from an award-winning wine list, an ele-gant yet relaxed

    atmosphere and graciousprofessional service.

    VI Restaurant & Tav 

    ern40 

    0 O 

    cean Avenue “Your table is waiting” w 

    w.virestaurant.com Tel. 707/ 

    786-4950 w 

    w.VIRest 

    aur 

    ant.c 

    om 

    Dine 

    @V 

    IRest 

    aur 

    ant.co 

    Find a collection of rare gems and fine jewelryin the lobby area of the historic Victorian Inn

    Francis Creek Inn and Red Front Storeare both friendly stops for visitors

    The Red Front Storeand Francis Creek Inn arelocated on the corner of Shaw and Main.

    The inn features spa-cious non-smoking, Victo-

    rian-style rooms, colorcable TV, free wi-fi andphones — all at the lowestrate in town.

    The Red Front Store, afamily business since 1976,is best described as a con- venience store and comesfully stocked, open early and late to provide for yourneeds.

    The store is famous intown for its hot dogs.(Food Network’s Guy Fierican attest to that, noting inhis interview with The Enterprise that he wishes

    he had found time to fea-ture the hot dogs on his“Guy’s Hometown Tour”episode of “Diners, Drive-Ins and Dives.”) The dogs’buns are made especially 

    for The Red Front from anold Danish recipe. They also have fast food to go,beer, local wines, soda, iceand a great variety of gro-cery items.

    And, if your sweet toothis calling you, check out thelarge selection of HumboldtMunchies baked treats,“handmade with love in theheart of Humboldt” by theKelly Valentine, daughterof the store’s owners.

    Stop in at the Red FrontStore and the Francis Creek Inn and say hello to the

    friendly folks, while pick-ing up a few Ferndale post-cards to send home.

    And, if you’re lookingto relocate to Ferndale, now is the time. Own a piece of 

    nostalgia in the historicVictorian Village. The RedFront Store and FrancisCreek Inn are for sale. Thestore and four-room inn arein a perfect location formaximum exposure. Thebusiness, real estate andinventory are included for$675,000.

    THE FRANCIS CREEK INN AND RED FRONT STORE 57 

    7 Main Str 

    eet Tel. 707/786-9611www.f 

    ranciscr 

    eekinn.com 

    Enterprise staff photo Above, the Francis Creek Inn is right around the cor-

    ner from The Red Front Store — Ferndale’s versionof a convenience store. On right, Red Front and Fran-cis Creek Inn co-owner Carol Gorton gets a visit at the Red Front from Food Network star Guy Fieri.

    The Becker Insur-ance Agency began in1950 in the office sec-tion of the FerndaleMeat Market. Before itbecame a full-time oper-ation, it ran for sevenyears in conjunctionwith other occupations.

    Around 1960, thebusiness moved to itscurrent location at 521Main Street. From here,Becker’s offers a fullrange of insurance. (Areal estate office waspart of the business until1982.) Most of the insur-ance business is on apersonal line basis, andincludes autos andhomes. Small commer-cial accounts and farm

    accounts are also animportant segment of the agency.

    The business hasstayed in the family, andthis summer will cele-brate its 66th anniver-sary. Jerry Becker soldthe business to his twosons, Bill and DonBecker, upon his retire-ment in 1987. The entireBecker family hasenjoyed doing businessin Ferndale.

    Kelli Boots ( for-merly Kelli Townsend)

     joined the staff in May 2007. She was born andraised in Ferndale andgraduated from Hum-boldt State University in2006. Kelli obtained her

    agent's license in March2008 and now offersnotary service as a cer-tified notary.

    Their agents con-tinue to be most sup-portive of localfunctions, particularly those for young people.The entire agency alsois involved in commu-nity activities andremains a strong backerof the Victorian Village.

    THE BECK 

    ERINSU 

    RANCE AGENCY 521 Main Street Tel. 707/786-9721of 

    ice 

    @be 

    ckerinsur-ance.net 

     The Becker Insurance Agency

    Have your event inFerndale; rent theCommunity Center,located in the heart of the Victorian Village

    Courtesy photo The Ferndale Community Center is a great spot for weddings and other events and its prime location makes it a popular venue.

    The heart of Ferndale

    is a community centerthat can host events forboth community and pri- vate functions.

    The Ferndale Com-munity Center can befound at the end of MainStreet at Firemen’s Park and has seating capacity for 362 and standingcapacity for 775. A com-mercial kitchen withutensils and dishes is alsoavailable, making the venue the perfect spot for

    a variety of functions.In typical Ferndalefashion, the community rallied around the center,known also as Firemen’sPavilion, in the 1990s

    when it had fallen into

    disrepair. Volunteersbuilt a kitchen and reno- vated the faci lity.Recently, the FerndaleSenior Resource Agency has taken on the man-agement of the center andhas repainted it, redonethe floors, the bar area,upgraded the kitchen anddone ADA improvementsto the restroom.

    The mission state-ment of the center is topromote community par-

    ticipation by providing asound facility for arts,education, recreation, cel-ebration and locally-based human services inorder to increase the

    opportunity for personaland collective growth inthe community.

    Mission goals focus onthe center providing ahuman service by nour-ishing senior citizens andothers by providing foodprograms, and by provid-ing a cultural service by offering a place to pro-mote community enrich-

    ment though interculturalevents, music, theatre anddance. The center’s man-agement is also focused onpartnering with the com-munity by working with

    Ferndale non-profits,organizations and schoolsto provide opportunitiesfor fundraising, commu-nity building, community service and education at areasonable cost.

    As the heart of thecommunity, the centeralso is host to town meet-ings, family gatherings,individual recognitions

    and memorials.Booking an event at

    the Ferndale Community Center is easy. First, headto ferndalecommunity-center.org and check the

    calendar to make sure thecenter is available on thedate you desire. The cen-ter’s rental form is on thewebpage and can bedownloaded and printed.The form includes a fulldescription of the facility and policies for its use.Once completed the formshould be mailed to POBox 726, Ferndale, CA

    95536.Whether it’s a family 

    reunion, a wedding, acommunity event, the Fer-ndale Community Centeris an exceptional facility.

    Its proximity to downtownFerndale and neighboringFiremen’s Park makes it apopular location for alltypes of events.

    THE FERNDALECOMMUNITY CENTER 100 Berding Stre 

    et (707) 496-5498 (707) 786-4141ferndale 

    communit 

    center.org ferndale 

    communit 

    [email protected] 

  • 8/16/2019 FE Souvenir 2016 lowRes rePS.pdf

    4/24

    Page 4 The Ferndale (California) Enterprise

    dle point, cross-stitch, tat-ting, and embroidery. Of special note are our “YarnWhirlys” — yarn holders

    custom-made by her son,Randy Frost, from a vari-ety of beautiful woods. Wealso feature unique buttons,shawl pins, books, patterns,hand-knitted hats, head-bands, scarves, sweaters,and more!

    We are located at 350Main Street in Ferndale,and we are open from noonto five, Monday, Wednes-day, Thursday, Friday, andSaturday. We are opennoon to four on Sunday,and we’re closed on Tues-

    day. On the third Friday of each month you are invitedto join us from 6 to 9 in theevening as we sit, knit, cro-chet, and snack, gatheredaround a cozy fire.

    FOG 

    GY BOTTOMS YARNS 350 Main S 

    tr 

    eet Tel. 707/786-9188  jac 

    [email protected] 

    Foggy Bottoms Yarnshas new items in store!

    Enterprise staff photo Foggy Bottoms is located at 350 Main Street and was changed to “Sally’s Clothing” store for the filming of “The Majestic” in Ferndale.

    It's a special treat to stopin at Foggy Bottoms Yarnsin the beautiful Victorian

     village of Ferndale, Cali-

    fornia. Owner, JacquelineRamirez, is always happy to welcome you to her col-orful, cozy, and wellappointed shop. Withdecades of experience, sheis always glad to help youfind that particular yarn orpattern, and guide youthrough any knitting prob-lems you might have. Eng-lish Knitting lessons areavailable.

    Foggy Bottoms Yarnscarries a large variety of yarns including “Berocco,”

    “Brown Sheep,” “JamesBrett,” “Cascade,” "KnitOne, Crochet Too,” “Knit-ting Fever,” “Noro,” “Ply-mouth", “Tahki,”“Mountain Colors,” “SweetGeorgia,” and many others.

    New yarns are comingin regularly. For the needle-pointers we carry a nice

     variety of "Paternayan"yarns. We carry supplies forknitting and crochet, nee-

    Community and client-first ethic important toteam at Ferndale branch of Wells Fargo Advisors

    Courtesy photo The team at Ferndale’s Wells Fargo Advisors, from the left: Donna Bowen,Laura Hussey, Renae Alejandre, and Sonia McBride.

    The team at Hussey Financial ConsultingGroup of Wells FargoAdvisors can boast 64years’ experience in thefinancial services indus-try.

    But along with its

    focus on setting goals forretirement and helpingclients realize theirdreams, the team of Sen-ior Vice President-Branch Manager LauraHussey, RegisteredClient Associate DonnaBowen, Financial Con-sultant Renae Alejandre,and client associateSonia McBride, is com-mitted to the community of Ferndale.

    Staff members

    believe in giving back tothe larger community,and you'll find them vol-unteering for commu-nity organizationsincluding the FerndaleRepertory Theatre, theFerndale SeniorResource Agency andthe Ferndale Youth Foot-ball Association.

    "It's such a privilegeto live and work in acommunity like Fern-dale," said Hussey, whohas been in the financialservices industry for aquarter of a century afterspending her twenties asa starving artist. "I havea five minute walk towork every day and Ialways say to myself, 'an-other day in paradise’.”

    Heading up a full

    service brokerage officeoffering a range of invest-ments including stocks,bonds, CDs, mutualfunds and life insurance,Hussey said her office'ssuccess has only hap-pened because of herincredible team.

    "We are a strong teamwith each member hav-ing different skill sets andall are very supportive of one another," said

    Hussey, who was recently designated by WellsFargo Advisors as amember of the firm’s Pre-mier Advisors Program."We all work with aclient-first ethic."

    That client-first ethichas proved successful forthe Hussey FinancialConsulting Group as hasits commitment to theVictorian Village.

    "I have a dream jobhelping people maketheir dreams come true,"said Hussey. "And, I liveand work in a beautifullittle town that has a greatcombination of those inthe agriculture industry,

    a strong business com-munity and a thrivingartist enclave."

    HISTORY(Continued from page 1) 

    limbs throughout the val-ley.

    Seth Shaw and hisbrother, Stephen, did morethan gaze across the tan-gled willows of the valley.Early in that summer of 1852, they went exploring.In August, with a friend,Willard Allen, they pad-dled an Indian dugoutcanoe from Eel River’sNorth Bay south across themouth of the Eel River and

    up the Salt River branch tothe south of Francis Creek.Here, they beached

    their canoe and followedan elk trail up the creek until they came to anopening close to the baseof the hills where therewere no willows.

    Ferns grew over theopening. Some say they were so tall they wouldcover a man on horseback.

    Tall enough that the party 

    decided to call the place“Ferndale.”The rainy season was

    close at hand, so the threehurried to build shelter.Before long, they had builtthemselves a cabin with anearthen fireplace forwarmth and cooking.

    As time went on, oneof their visitors was SethKinman, later a famoushunter, trapper andacquaintance of two U. S.presidents, as well as bar-keep at Table Bluff.

    In 1853, Ferndale heldits first election, where elsebut in the Shaw cabin, and21 voters cast ballots.Obviously, the community had grown.

    In 1854, Shaw hadunderway a larger housewhich, in 1859, becameFerndale’s first post officeand in 1863, a stoppingplace for travelers. Shaw was made Ferndale’s first

    HUSSEY FINANCIAL CONSULTING GROUP OF WELLS FARG 

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     justice of the peace.On July 12, 1862, a

    weekly mail service wasestablished. Charles Bryantundertook to carry the

    mail between Ferndale andEureka each Saturday.

    Centerville, just fivemiles west of Ferndale, hadbeen a center of activity forthe southwest part of theEel River Valley. It couldbe reached by a longslough navigable by smallor flat-bottomed boatsfrom the Eel River.

    Between 1852 andaround 1870, the Eel RiverValley was such a mass of trees and willow brush, theonly practical route southwas in this direction, all of which made Centerville a

     vital center.At first, a good part of 

    Ferndale’s acitvity wasfrom the ranches anddairies in the coastal hillsto the south. That createda need for a route that wasmore dependable than thetidal beach near Center-

     ville.

    In July 1879, a trail wasblazed over these steep andrugged hills, which laterbecame a wagon road withthe appropriate name, the

    “Wildcat.” It is still theprincipal route to the BearRiver and Mattole areas.

    In May 1878, Ferndalehad a newspaper. The nextyear, Roberts Hall, com-plete with a rostrum, wasfinished. A census, whichpresumably included Cen-terville and Port Kenyontogether with Ferndale,reported: 1,050 nativeborn; 90 from Denmark;111 from Switzerland; 72from Germany; 34 fromNova Scotia (Blue Noses)and 34 from Canada (notNova Scotia).

    Probably the first tocome in any number werethe Swiss. The Italians wereamong the later arrivals —at the turn of the century.The Portuguese beganarriving after 1900, mostly from the Azores and a few from the mainland. Likethe Italians, the Portuguese

    brought their culture withthem.

    By 1884, Ferndale wasorganizing a fire depart-ment. By 1893, it was vot-

    ing (89 to 47) toincorporate.

    Jumping ahead to thewinter of 1955, disastrousfloods shook the area.Before World War II, only redwood and tanbark hadbeen harvested. But after1945, Douglas fir and otherconifers were ruthlessly harvested.

    In the absence of anadequate forest manage-ment plan, there wereclogged streams, unpro-tected drainage slopes, andin the winter of 1955, theworst flood in Humboldt’shistory.

    The ranchers in the val-ley had only partly recov-ered in 1964 when an evenworse flood hit. I remem-ber that along Van NessAvenue in Ferndale, therewas flood water next to thehigher pavement of theroad on the north side, but

    no water had yet gotteninto the fairgrounds.

    Although Ferndale hadbeen spared, it had becomea ghost town. The dairy 

    ranchers who supportedthe town had been all butruined. Store after storewas empty. Buildings werefor sale for almost nothing.The old Red Front Store,now Abraxas, sold for lessthan $1,000!

    But Ferndale recov-ered. Within a few years,buildings went for $10,000to $12,000. Artists discov-ered the town and theavailable space.

    (Ed.’s note: Viola Russ McBride (1906-96) was awriter and artist who lived in Ferndale virtually all her life. She was also a well-known rancher, logger,mother of three and all-out supporter of Main Street and the artists in our com-munity. A plaque, next to the city parking lot onMain Street, commemo-rates her contributions to Ferndale.) 

    ENTERPRISE (Continued from page 1) ships were those of Her-bert N. Briggs (1901-10,in partnership withWilliam E. Butler and1910-32 as sole owner);and George and HazelWaldner (1939-80). Eliz-abeth Poston McHarry,owner/publisher from1982, sold The Enter- prise to TSM Publishing,Inc. in October 1995. InOctober 1998, the paperwas sold to Editor Caro-

    line Titus, who hadedited and contributedto the paper for sevenyears prior.

    Titus has been anaward-winning televi-sion, radio and newspa-per journalist for morethan 30 years and hasbeen a guest lecturer atStanford University,inspiring future journal-ists to consider commu-nity journalism as acareer choice. The Enterprise has also par-

    ticipated in the StanfordRebele Internship pro-gram, hiring Stanfordstudents to work for thepaper over their summer

    breaks.Now, as it celebrates its

    birthday, Ferndale's home-town newspaper has anaverage of 3,000 to 4,000readers each week, andsubscribers in 28 statesbesides California.

    In 1997, for the firsttime since Hazel Waldnerannounced the end of World War II with a hand-printed red banner head-line, The Enterprise wona statewide newspapercompetition. Since thenits winning streak contin-

    ues, with a total of 36 stateand national awards grac-ing the office wall.

    In 2010, The Enter- prise brought home fourNational Newspaper Asso-ciation (NNA) awards,including three first placesfor its reporting and a firstplace for an editorial car-toon, penned by the latestaff editorial cartoonistJack Mays.

    In 2011, Enterprise columnist Wendy Lestinaplaced first in the NNA’s

    best Humorous Columndivision; another Mayscartoon placed second inthe best Original EditorialCartoon division and an

    editorial penned by Titusplaced third in the Best

    Editorial category.In May of 2012, The 

    Enterprise received firstand second place for bestoriginal editorial cartoons.Both were drawn by Mays.And, in 2013, Titus wonfirst and third place in theBest Editorial competitionfor small weeklies.

    And, in 2016 The Enterprise was awardedtwo prestigious honors forits committment to trans-parency, the First Amend-

    ment and freedom of information. The firstaward was from theNorthern CaliforniaChapter of the Society of Professional Journalists,which named The Enter- prise as a recipient of aJames Madison Freedomof Information award.

    In April of 2016, The Enterprise’s publisher andeditor was selected as therecipient of the CaliforniaNewspaper PublishersAssociation Freedom of 

    Information award — “inrecognition and apprecia-tion of your dedicationand outstanding work toprotect and enhance the

    Enterprise staff photo “The Majestic” director Frank Darabont reads a hot-off-the-press copy of The Ferndale Enterprise dur-ing the filming of the production in 2001 in Ferndale.The Enterprise office — at the time located on Fran-cis Street and where the Victorian Inn’s “Anna’s Suite” is located today — was transformed into the office of the fictional Lawson Beacon for the movie.

    First Amendment, Free-dom of Information and a

    Free Press.” Both honorswere handed out at cere-monies in San Francisco.

    Drop by and see uswhile you are in Ferndale.You won't find a green eye-shade or any printer's ink anywhere, but you will finda friendly staff and maybea fresh cup of coffee.

    If you’re looking for aplace to stay in Ferndale,log on to Airbnb on theInternet and check out TheQuarters, the newspaper’s

     vacation rental locatedbehind The Enterprise’s main office.

    The Quarters is a five-star rated cozy, upcycledseven-room vacation rentalthat sleeps five with plenty of room to spread andrelax, all the while right inthe middle of the action of Main Street, Ferndale! Yourhosts, owners of The Enterprise , have earned theSuperhost status fromAirbnb.

    We hope you enjoy our

    Souvenir Edition and takeit home to remind you of your visit to the Ferndalearea.

    Better yet, bring Fern-

    dale to your home every week of the year with asubscription. (Fifty-twoissues for $55.) Order yoursubscription at our officeor send a check to P.O.Box 1066, Ferndale, Cali-

    fornia 95536. You can alsosubscribe online at fern-daleenterprise.us.

    THE FERNDALEEN 

    ERPRISE 207 Francis Street Tel. 707/786-3068 www.f 

    erndale 

    enter- prise.us Follow us on T 

    witter 

    @FrndEnterprise Look us up onw 

    w.airbnb.com Five-star rated Superhosts 

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    Page 5 The Ferndale (California) Enterprise

    HUMBOLDT COUNTY’SHOME CENTER

    HUMBOLDT COUNTY’SHOME CENTER

     Building Materials

     Plumbing

     Flooring

     Tile

     Lumber Masonry

     Light Fixtures

     Hardware

     Plywood

     Sheetrock

     Windows

     Fencing

     Roofing

     Doors

     Electrical

     Garden Supplies Paints

     Stains

     Insulation

     Kitchen Cabinets

     Power Tools

     Wood Stoves

    HUMBOLDT COUNTY’SHOME CENTER

    CLYDE AKAMINE

    Realtor®

    LOOKING TO MOVE

    TO FERNDALE?Let Clyde Akamine find your special

    place in the Victorian Village

    "Clyde was extremely attentive, verythorough and made the entire process of buying my dream home in Ferndalea completely enjoyable experience. Ihighly recommend him." 

    ~Pat Wille, Secretary/Treasurer   Concours d'Elegance Chapter   San Francisco Region

    Ferndale PropertiesSOLD by Clyde

     When you look for the highest quality real estate service, look to a RE/MAX Associate.RE/MAX Associates are Te Real Estate Leaders®. You can depend on RE/MAX Associatesto make the sale or purchase of a home as effortless and seamless as possible.

    RE/MAX HUMBOLDT REALTY 

    Let ClydeTO

    LOOK 

    kamine find y ERND

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    ur special?LE

    OVE

    SOLnder

     

    deCly btiesoperrale P

     

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    haseto make the sale or pure TeRE/MAX Associates ar

    ou look for the hig  When y 

     

     

    tless and seamlesofa homeas efforu can depeal Estate Leaders®.R 

    vice, looal estate serhest quality r

     

    s as possible.nd on RE/MAX Associatesk to a RE/MAX Associate.

    makes it the perfecthome base from whichto visit any time of year.Local festivals, live the-atre, flea markets, con-certs and parades are

     just a sampling of themany events that high-light the year in our

     vibrant community.The kitchens come

    complete with dishesand cookware. TheSelect Suites feature onequeen bed. One of theFamily Suites features a

    king bed with twin trun-dle beds, while the otherfeatures two queen beds.All the suites have din-ing tables and chairs inthe dining area andcouches in the sittingarea.

    The two singlerooms, featuring onequeen bed, also havesmall refrigerators andmicrowaves. They alsohave a small table andchairs for a pleasant time

    in the morning whileenjoying your coffee,which is provided in all

    our rooms, as well ascable TV and free wire-less Internet.

    We invite you tocome stay and relax withus at RedwoodSuites…today or on yournext visit to the Victo-rian Village of Ferndale.We’re easy to find. Justgo down Main Street toOcean Avenue and turnright for half a block. Wewill be on your left justpast US Bank. Registra-tion is in the lobby of the

    Victorian Inn, at the cor-ner of Ocean and Main.

    REDWOOD SU 

    TES 332 Ocean Avenue Tel. 707/786-500 

    0 or 888-589-1808 w 

    ww.re 

    dwoodsuites.com innke 

    ep 

    er@ redwoodsuites.com

    For a relaxing stay and a restfulnight, stay at Redwood Suites

    Redwood Suites, asister property to Low-ell Daniels and Jenny Oaks’ Victorian Inn, isthe answer for thosetravelers and visitorswho wish space andcomfort while enjoyingtheir time here. Thesuites feature kitchens,a combination livingroom/dining room, aseparate bedroom anda private bath. Thereare also two singlerooms which don’t havekitchens, but are just asbeautifully appointed.Because of the ability toprepare some or all of their meals in thekitchens, many guestsstay in Redwood Suiteswhen they are here forlonger periods than isusual when “just trav-eling through.”

    Our convenientlocation, just a half block from HistoricalDowntown Ferndale

    and its unique MainStreet establishments(332 Ocean Avenue),

    Courtesy photo Redwood Suites offers clean and comfortable accommodations.

    MUSEUM(Continued from page 1) 

    20th century life of an agri-cultural-based farm town.

    While honoring thearea’s base in dairying, cat-tle and sheep ranching, andtimber, the FerndaleMuseum collection also cel-ebrates the results of 19thcentury success in itsdetailed recreations of Vic-torian life and homes.

    Tourist alert: On the day that she’d like to linger inthe Main Street shops, theMuseum’s Joe McIntoshAnnex – a massive adjacentspace filled with a workingblacksmith shop, as well as vehicles, tools , andmachines representing thecrafts and labors of a cen-tury-and-a-half of rural life– is a destination place forthe guys (yes, of coursewomen enjoy it too, but notfor hours and hours of con-

     versation over every detailof, say, a surveyor’s levelfrom 1900).

    The museum also has aworking Bosch-Omori seis-mograph, installed in Fer-ndale in 1933 by UCBerkeley, and operated by a local volunteer; it was for-mally given to the city in1950, and was moved fromthe firehouse to themuseum 28 years later. It isstill monitored daily, and itsexhibit includes recentprintouts of major quakes,

    as well as the details of theregion’s own seismic his -tory.

    Always popular withchildren is the player piano

    in the Victorian parlor andthe detailed, miniature Vic-torian dollhouses, as well asa sylvan display of nativewildlife, exhibits of tiny –teensy – mammalian skulls,and the full set-up of a 1950ssmall-town telephoneswitchboard.

    Genealogical research isa busy activity at themuseum, and is aided by the

    knowledge of long-time vol-unteers and a “back room”with 137 years of The Fern-dale Enterprise , as well asrecords, books, photo-graphs, family files, “eventboxes,” and ephemera. Indi- viduals are encouraged tomake best use of theseresources by calling aheadof a visit (786-4466) andmaking an appointment.With close ties to the Fern-dale Cemetery Association,tours to find ancestral gravescan also be arranged by call-

    ahead to the cemetery (786-9857). The museum hasdetailed gravesite informa-tion on both the town ceme-tery and its neighbor just tothe east on Bluff Road, St.Mary’s, the Catholic ceme-tery.

    The Ferndale Museumalso has a gift shop withdozens of historical books(including photography books, biographies, and ananecdote-studded historicalFerndale cookbooks), on-site forged gifts, and a fullselection of videos of formerprograms and lectures, aswell as copies of Our Story ,the bimonthly magazinereceived by members of the

    museum ($25/year; join atthe museum, or on-line atferndalemuseum.com).

    Also in the gift shop areDVDs of the 12 movies writ-ten, produced and directedby a team from the FerndaleMuseum. The movies coversuch subjects as how the EelRiver Valley responded toWorld War II, the experi-ences of our Korean veter-

    ans, the building (andsaving) of Fernbridge, theamateur boxers of the post-war era, a trip over theWildcat with local story-tellers, the heydays of theMattole Valley Grange, andThe Lost Village of CampWeeott. One production,“Letters Home,” detailingthe town’s involvement inWorld War II, won theWestern History Associa-tion’s Autry History Prize2011 as the “best contribu-tion to local history in any 

    medium” in the U.S.The Ferndale Museum’smotto, “History is our story,”underscores its philosophy that history is a dynamicforce in our community,growing in breadth anddepth as it not only revealsthe past but embraces thepresent, enfolding into itsnarrative – our story –everyone who participatesin the life of our town.THE FERNDALE MUSEUM 515 Shaw Ave.Tel. 707/786-4 

    466 museum@ ferndale-museum.org w 

    w.ferndale-museum.org Find us on Fac 

    ebook 

    Courtesy Ferndale Museum 

    The Ferndale Museum, supported by nearly 800 members, is one of the most inno-vative, dynamic small museums in the U.S. Winner of the 2011 Western History Association's Autry Prize for Public History. Find all 138 years of The Ferndale Enterprise at the Ferndale Museum.

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    Page 6 The Ferndale (California) Enterprise

    Enterprise staff photo You’d better have worked up an appetite before stopping at The No Brand Burger Stand. Hamburgers, made with grass-fed beef, are a favorite of both locals and tourists from around the world. And, a stop wouldn’t be complete without a No Brand milkshake, made with 100 percent real ice cream and whole milk! 

    No Brand Burger Stand:A visit to Ferndale isn’t

    complete without a stop atthe No Brand BurgerStand, where even the hun-griest appetite will be sat-isfied by one look at itsmouth-watering menu.

    A favorite of bothlocals and tourists fromaround the world, the NoBrand Burger Stand usesonly the freshest ingredi-ents, including grass-fedbeef for its burgers,chopped daily lettuce,tomatoes and onions and100 percent real ice creammade with whole milk forits milkshakes.

    Owner Ronan Rodonibegan the stand more than

    20 years ago. Since then,the stand has become afamily affair with helpfrom husband Mike

    Angelini, sons Kelly O’Day,20, and Cade Angelini,nine.

    “I’ve been cooking my whole life,” said Ronan.“This is not so much abusiness, but a way of life.”

    Ronan pays attentionto every burger she cooks.

    “Lots of energy goesinto each burger,” sheexplained. “We use an oldcast iron grill. A top-of-the-line one that is sea-soned, just like yourgrandma’s fry pan.”

    The Lonely Planet Northern California travelguide calls the stand a“hole-in-the-wall” that“turns out a juicy jalapeno

    double cheeseburger thatranks easily as the NorthCoast’s best burger.

    “The shakes — so

    thick your cheeks hurtfrom pulling on the straw,”states the guide, a descrip-tion that has enticed visi-tors to the stand from allover the world.

    Ronan says the stand’scajun bacon cheeseburgeris probably the most pop-ular menu choice, followedby the blue bacon cheese-burger. Of course, yourorder wouldn’t be completewithout an order of frenchfries or onion rings!

    The stand is openfrom 11-4 six days a week (banking hours, saysRonan). It’s closed on Sun-days.

    NO BRANDBURGER STAN 

    D 1400 Main Street.Tel. 707/786-9 

    474 

    Where you’ll find the best burger on the North Coast

    Enterprise staff photo The Lost Coast Cafe & Bakery owner Mario Lorenzo.

    Looking for a healthier alternative? Just head to LostCoast Cafe & Bakery for casual vegetarian dining

    Those looking for acasual vegetarian diningoption in Ferndale needto look no further thanthe Lost Coast Cafe & Bakery.

    Located behind thewrought iron gates at 486Main Street, the restau-

    rant offers the freshestingredients, using mostly fresh, local, organic pro-duce, and a welcomingatmosphere that willmake your visit to Fern-dale complete. Rightbehind the wrought ironand alongside a giantmural, patrons can enjoy a sunny patio with acalming water feature.

    Lost Coast Cafe & Bakery has a five-star rat-ing on Yelp.

    “The adult grilledcheese sandwich was off the charts delicious andthe house-made chili wasincredible,” stated one

    customer.“The owner makes

    his own breads, starts hisown sourdough andhandmakes his own pas-tries. I wish he was my dad. I’ll be back next timeI’m in town,” said anotherreviewer.

    Owner MarioLorenzo caters to every customer’s needs. Vegan, vegetarian, gluten-free,Lorenzo will make sureyour breakfast or lunch isprepared to your liking.

    If you're in town onMonday nights and you'relucky enough to find aseat, enjoy a friendly community Italian dinnerparty starting at 5 pm.

    Lost Coast Cafe & Bakery opens its doors to

    host a fixed price four-course meal that draws ina core group of regularseach Monday.

    Lorenzo said he

    thought of the idea onewinter when business hadbeen slow for his normalbreakfast and lunchhours.

    “Maybe on Mondaysthey’d want to come outto eat,” Lorenzo said,thinking of families and

    couples cooking dinner athome.“It started to be this

    big family-type thing,” thelate local artist Jack Maysexplained. At first, theMonday night dinnershad just a handful of cus-tomers, according toMays, but through “wordof mouth” the number of regulars grew, to a roughaverage of 15 people eachweek. “We’re like family now,” he said.

    Recently, Mays con-tinued, there were somany people at Lorenzo’sdinner that all the regu-lars were pitching in to

    help.“We were all helping

    to wait tables and washdishes,” he said. Whenthere just aren’t enoughpeople to cover the cus-tomers, Mays said, theregulars don’t mind step-ping up to help out in

    serving the dishes.“It’s more of a supperclub than a restaurant,”Ferndale’s Stephen Avissaid, due to a “core group”of people always repre-sented. “It’s fun andunpredictable,” he said, of both the people and thefood.

    “He’s a chef thatthinks outside the box,”Mays said of Lorenzo.

    Lorenzo, who “justkind of got off the high-

    way” five years ago andset up shop with his veg-etarian restaurant in Fer-ndale, said he thinks thatthe best part of the Mon-

    day night Italian dinnersis the “community,” andseeing people “hang outand talk…It seems likepeople don’t do that any-more,” he said.

    “People say it’s likeeating at my house for din-ner,” Lorenzo said proudly.

    The Lost Coast Café

    and Bakery is open Thurs-day though Sunday, 10 amto 4 pm. It serves break-fast on Sundays untilnoon. On Monday, it is

    open from 11 am to 7 pmwith Italian dinners servedMonday evenings from 5-7 pm. (reservationsstrongly suggested).

    LOST COAST CAFE& BAKERY 468 Main Str 

    et 

    Tel. 707/786-5330 

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    Page 7 The Ferndale (California) Enterprise

    Photo above courtesy of Dan Tubbs, Jr. Photo below, courtesy of FoodNetwork 

    Above, Food Network star Guy Fieri cruises down Ferndale’s historic Main Street in his signature Camaro during the November 2013 taping of “Guy’s HometownTour,” a special episode on the Food Network’s “Diners, Drive-Ins and Dives” television show. Below, the production crew of “DDD” takes time for a group shot with Ferndale’s historic Main Street as a backdrop.

     Television personality Guy Fieri takes millions of “TripleD” fans on a tour of his loved hometown of FerndaleFrom the November 28,2013 Ferndale Enterprise 

    Guy Fieri isexhausted. Someone gethim an IPA.

    After spending fourdays shooting his hit

    Food Network show "Diners, Drive-Ins andDives," AKA "Triple D,"Fieri is looking forwardto some downtime at hisRose Avenue childhoodhome, where today hewill start the barbie (of course, an over-the-toplarge trailer unit) andcook five turkeys fordozens of friends andfamily members.

    In an exclusive inter- view withThe Enterprise 

    Tuesday evening at Paul'sLive From New York —the soon-to-be-famouspizza joint at the cornerof 6th and F in Eureka —Fieri, who grew up inFerndale, said over a beer(one for him, one heinsists for the reporter)that he was tired but“pretty stoked” aboutwhat he and his produc-tion crew from CitizenPictures accomplishedearlier this week.

    "We did four major

    places in Eureka (Paul's,Bless My Soul Cafe, CafeNooner and Brick & Fire), three major placesin Ferndale (The Ivan-hoe, Humboldt Sweetsand Ferndale Meat Com-pany), plus we gave For-tuna a little kiss by getting a little Clende-nen's and we got a littleLoleta Cheese Factory,"said Fieri while sippingon his Indian Pale Ale."It's been a very success-

    ful venture."Fieri said that he's

    wanted to return toHumboldt County forabout five years. Thetiming, however, wasnever quite right. Thistime, he said, by givingup his scheduled vaca-

    tion and twisting somenetwork exec’s arms, hepulled it off.

    "Originally, it startedout only as Brick & Fireand Paul's Live," he said."Once the network agreed to that, we startedto push."

    Fieri is quick to pointout that he would haveloved to have included allof Ferndale's great eatingestablishments in his tap-ing. He was disappointed

    even, that he didn't get ashot of himself eating aRed Front hot dog.

    "We have a wholeresearch team that getsafter this," he explained."They start readingreviews, talking to com-munity people, plusfriends and family. All Ihad to do was put my mom on it and ask her,'What do you think?' Shebloodhounded the idea."

    After potential loca-tions are submitted to the

    network, Fieri said, someare weeded out simply because "'we've hadenough of that', they say,or 'we want more of this.'It's tough for me, causeI'm like, come on, it's Fer-ndale. Give me every-body."

    During the course of Fieri's taping at the threeFerndale food establish-ments, Fieri said it meantso much to him to inter- view people that he knew 

    while growing up intown and before he left

    at 16 to live in France fora year as a student. LinoMogni, Curley Tait, BillBecker, Danny Sisemore,were just a few names herattled off. He alsoenjoyed visiting the old

    haunts."I was a dishwasher

    and prep cook at TheIvanhoe when it wasRoman's," he said. "I alsoworked at Ferndale MeatCompany."

    As to what a Fern-dale episode of "Triple D"could do for the town,Fieri is quick to say, getready.

    With millions of fansand 250 shows already aired, the "Triple D" trail

    to Ferndale will be fol-lowed, says Fieri.While some may 

    watch the credits at theend of "The Majestic" or"Outbreak" and realizethat the movies werefilmed in the VictorianVillage, "Diners, Drive-Ins and Dives" is a "realtimely contemporary"and somewhat of a"reporting piece" on Fer-ndale, says Fieri, that will"shine the light on whatFerndale really is."

    One needs only tolook at what has hap-pened to the more than750 food establishmentsalready featured in Fieri'shit show.

    "I quit keeping track after the second or thirdyear of the impact theshow has had," he said."It's been everythingfrom, 'we were going outof business next monthbecause of the economy in town is terrible and

    because the freeway (See FIERIpage 16) 

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    Page 8 The Ferndale (California) Enterprise

    It was more than acentury ago when the pio-neer Russ family broughtthe first beef animals toHumboldt County,

    opened a slaughterhousealong Francis Creek andthen opened a meat mar-ket. At the time, beef wasselling for a little morethan a dollar a pound liveweight.

    The Ferndale MeatCompany, at 376 MainStreet, was built in 1903by the Russ family. Oneof the building’s uniqueaspects was how its own-ers accommodated thelack of refrigeration.

    Both the east and westsides were open to allow air to cool meat that hadbeen hung inside onhooks. Most of the beef had to be sold virtually thesame day unless it wascured or dried to makesausage (fresh or dried),franks, hams, bacon and jerky.

    Today, the FerndaleMeat Company still useshooks to dry its meats. Italso uses the old-fash-

    ioned curing and smok-ing techniques that are

    more than a century old.Indeed, a long curing

    time and natural woodsmoke produce the finestflavor and quality. In fact,

    the quality of the MeatCompany’s bacon, forexample, continues toattract people to Ferndalefrom all over HumboldtCounty and, now, from allover the world.

    The Ferndale MeatCompany was one of sev-eral establishments fea-tured on Guy Fieri’s hitshow, “Diners, Drive-insand Dives.” Fieri’s specialepisode, which first airedin 2014, called “Guy’s

    Hometown Tour,” featuresthe meat company’sowner, Curt Terribilini.

    “Our sausage saleshave definitely increasedafter Guy’s visit,” saidCurt, noting the meatcompany sells 29 varietiesof sausage including Ital-ian, Danish, garlic,bratwurst and breakfastsausage . . . all made onthe premises.

    (A great take-homegift from your visit to Fer-

    ndale is a package of “Fer-ndale sand” — a very 

    popular seasoning thatadds the right zip to a tri-tip or any other meatdish.)

    Look for a shadow box

    at the meat company, fea-turing three rolls of stringand a knife autographedby Guy Fieri.

    The Ferndale MeatCompany has earned 15California Association of Meat Processors SmokedMeat awards since 1977.Six of these were first placein the categories of bacon,dried beef (jerky), dry salami and smokedturkey.

    Quality, cleanliness

    and service are the MeatCompany’s very top pri-orities. The market sellsonly the finest quality beef, which is available inhalves and quarters. Ituses only USDA Choicebeef, naturally aged for atleast 14 days. Cuts can bemade to a customer’sspecifications, doublewrapped and quick frozento provide the best qual-ity beef possible.

    The Meat Company 

    also provides over 300frozen food storage lock-

    It's been a busy springfor the Pichulo family andtheir family bakery andcafe, Humboldt Sweets.

    After appearing onGuy Fieri's "Diners,Drive-Ins and Dives" in

    February 2014, they'vehad to ramp up theirgame.

    "We use to sell 20carmel pecan cinnamonrolls on a Saturday," saidSadie Pichulo, daughterof Tony and Tammy (the"head boss lady") Pichulo."Since the show, we now sell 200 on a Saturday."

    Those carmel pecanrolls (also available, plaincinnamon rolls) are justone of the "to-die-for"baked goodies offered by 

    Humboldt Sweets. It'shard to select just oneitem out of the bakery case to go with that hotdrink. What will it betoday? A slice of thatincredible layered (and

    we mean layered) carrotcake? A melt-in-your-mouth lemon bar? A sliceof that whipped creamcake roll calling you fromthe chilled case? A scone,practically dripping with

    fresh berries? Oh, andthen there's the chocolate!Better get a few selectionsto go!

    Looking for some-thing that will stick toyour ribs? How about theham and cheddar savory scone with a side of homemade bacon gravy?

    The master baker inthe family of seven ismom Tammy, says Sadie.Tony, the dad of the fam-ily, makes all the lunches(chili with cornbread,

    split pea soup, grilledcheese made with havarti— just a few of thechoices on a recent lunchmenu).

    "When I was young, Iwould collect cookbooks

    and try recipes," saidTammy, in betweenspooning and spreadingdollops of fresh whippedcream on a sheet of fresh-out-of-the-oven cake."Mom taught me how to

    make pies when I was tenyears old and I've beenbaking ever since."

    "She's been feeding uslike this all of our lives,"said Sadie, noting that thePichulo house neverlacked for visitors. "All of our friends, when wewere in school, loved tohang out at our house!"

    Sadie says that Fieridiscovered HumboldtSweets when he stoppedin their business in early 2013 and tried one of 

    Tammy’s molasses cook-ies and "loved it."

    In November of 2013,the Humboldt Sweetsfamily was asked to par-ticipate in the filming of "DDD." The bakery, said

    Sadie, is the first ever tobe featured on the pro-gram.

    "Ever since the show,we've had no leftovers atthe end of the day,"remarked Tammy. That

    boom in business meanta new home last year forHumboldt Sweets.

    Located near theintersection of Shaw andMain Street as you comeinto Ferndale, the cozy new home at 614 MainStreet offers a few moreseats for the populareatery and doubles thekitchen space for thePichulo family.

    "You'll still see us inthe kitchen," notedTammy, referring to their

    former location whereone could watch the tal-ented baker create hermasterpieces.

    Humboldt Sweets isopen from 8 am to 5 pmon Wednesdays through

    Looking for a great sandwich? Try the Ferndale Meat Co.

    Guy Fieri discovers Humboldt Sweets and sodo “Triple D” fans; bakery and cafe expand

    Planning a picnic? Stop by the LoletaCheese Factory for all the fixins!

    It’s the cheese thatcounts at Loleta CheeseFactory in Loleta, justacross the Eel River fromFerndale.

    Bob and Carol Laf-franchi founded LoletaCheese Factory in 1982in the small town of Loleta. The idea startedwith Bob when he wasteaching agriculture edu-cation at Eureka HighSchool. He began to leadhis dairy class studentsthrough the maze of cheesemaking, and the

    rest, as they say, is his-tory. Bob and Caroldecided cheesemakingwas what they wanted todo with their lives, thatis, manufacturing super-ior quality cheese, and inthe process, contribute tothe economy of Hum-boldt County.

    They are located inthe 1919 Bertsch build-ing, which they boughtand remodeled as a fac-tory. As a family-run

    business, Loleta Cheeseis dedicated to the pro-duction of great-tastingcheese. Loleta Cheese ismade in small batchesusing traditional recipes

    to ensure old-fashionedflavor, making over 2.6million pounds of cheesea year.

    Their medal-winningcheeses, 38 varieties, arenoted for having a richcreamy taste and asmooth natural texture.

    In 1995, LoletaCheese became the firstcheese factory in Cali-fornia to make organiccheese. Today they pro-duce a variety of four dif-ferent organic cheeses.

    The cheese factory 

    has developed a follow-ing for its varieties of fla- vored cheddar and jack cheeses. A few favoritesinclude smoked salmoncheddar, jalapeno ched-dar, garlic jalapeno jack,havarti with herbs andspice, garden jack, andhickory-smoked jack.

    A fun part of a visit toLoleta Cheese Factory isthe treat of watchingcheese being made andtasting all the varieties.

    As an additional attrac-tion, Loleta Cheese hascreated a beautiful gar-den for visitors to enjoy all year round.

    To get to the Loleta

    Cheese Factory, take theLoleta Drive off-rampfrom 101 and follow thecurves. The factory isopen daily from 9 am to5 pm. Visit us online formore information.

    THE LOLETA CHEESE FACTORY 252 L 

    oleta Drive, L 

    oleta( 

    Head back out of Fern-da

    le, lef 

    t over the br 

    idge,left on Eel Riv 

    er Driv 

    e,right on Loleta Drive.)Tel. 707/733-5470 

    Toll-free: 1-800-995-0453 Fax: 707/ 

    733-1872 store 

    @loletache 

    ese.com w 

    w.loletache 

    ese.com 

    Courtesy photo Guy Fieri featured the Ferndale Meat Company and co-owner Curt Terribilini (center with apron) in his Triple D special, “Guy’s Hometown Tour.” On the left,is Patty Terribilini (Curt’s younger sister), and on the right is Pixie Setterlund,Curt’s other sister and partner in the Loleta Meat Market and the Ferndale Meat Co.

    Courtesy photo Guy Fieri with the Pichulo family, owners of the pop-ular Humboldt Sweets. Find the bakery and cafe at their new location, just at the entrance to Main Street,across from the Ferndale Pizza Company.

    Courtesy Citizen Pictures On right, Guy Fieri watches as LoletaCheese’s Bob Laffranchi explains the cheesemak-ing process during Fieri’s November 2013 trip to 

    Loleta. The Loleta Cheese Factory is featured onFieri’s “Guy’s HometownTour” as part of the “Din-ers, Drive-Ins and Dives” series.

    ers at a fraction of the costof running a home freezer.They carry locally-madecheeses and other cheesesfrom around the world.

    After all is said anddone, the most popularitem for sale remains theFerndale Meat Sandwich.Each sandwich is made to

    order — all meats andcheeses are sliced fresheach day and served onbreads baked locally.

    You might beat the Fer-ndale Meat Company’sprices, but you won’t beatthe meat! Come in and letthe Meat Company’s won-derful crew of Sharon

    Thomsen, Carla Albersand Eileen Miles serve you.Owners, Curt and Pixie,also own Loleta Meat Mar-ket.

    HE FERN 

    DALE MEATCOMPAN 

    Y376 Main Stre 

    et Tel. 7 

    07/7 

    86-4501

    Saturdays and lunch isserved from 11:30 to 2 pmon most Thursdays andFridays. Recently addedto the cafe is an espressobar, offering hot and cold

    drinks.Bring an appetite,

    leave your calorie counterat home and be preparedfor your taste buds to beamazed at how deliciouseach selection is at Hum-

    boldt Sweets. And, ohyeah, better get a few caramel cinnamon rollsto go. We guarantee you,they won't make it overFernbridge!

    UM 

    BOLDT SWEETS 614 Main Stre 

    et 707/786-4683 

    The co-stars of “Guy’s Hometown Tour”

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    Page 9 The Ferndale (California) Enterprise

    Courtesy photo The Old Rectory vacation rental is located in a peaceful neighborhood, yet within

    easy walking distance of shops, restaurants and entertainment.

    Art and architecturehave long been inter-twined in Ferndale, birth-place of kinetic sculptureracing and home to a vibrant community of artists. Now, The Old Rec-tory vacation home bringsthe two together in oneextraordinary place.

    The fully-restoredsunny yellow Victorian –the first building in Fern-

    dale to join the NationalRegister of Historic Places(the entire town now resides on the list) – isboth a well-appointedguesthouse and a fine artgallery featuring an eclec-tic mix of paintings froman energetic local artsscene, ranging from epicLost Coast landscapes by Shawn Griggs and Sonny Wong to vibrant abstractsby Andrei Hedstrom.

    But none have lefttheir mark as deeply as

    another artist and local

    legend, the late Viola RussMcBride. Credited withsaving much of Ferndale’sfamed Victorian architec-ture from modernization,McBride purchased theproperty from theCatholic Church for thebargain price of one dol-lar in the early 1960s amidplans to tear down thegrand Eastlake Stick-stylestructure to build a new 

    rectory. She then movedthe entire building, now nicknamed “The DollarHouse,” down the streettwo blocks to its presentlocation at 563 OceanAvenue.

    The luxurious four-bedroom home is itself awork of art, with lofty ceil-ings, original trim, wideplank redwood floors,custom gourmet kitchen,music room with pianoand guitars, and a lushEnglish garden overlook-

    ing Ferndale’s picturesque

     The Old Rectory vacation home blends

    best of Ferndale’s past and present

    Member FDIC. ©2014 U.S. Bank 

    The community that plays together, stays together. That’s why we join

    you in supporting organizations and events, creating awe-inspiring

    memories that make us all happy to call this our hometown.

    usbank.com/ourcommunity

    Working togetherto make a brighter future.

    U.S. Bank is proud to support The Community of Ferndale.

    US Bank 330 Ocean Ave

    Ferndale, CA 95536

    707.786.9507

    Find great food and a fun, relaxedatmosphere at Ferndale Pizza Co.

    You will find the Fern-dale Pizza Co., at the siteof what was once thePythian Castle.

    From 1896 to 1930, theCastle was one of thetown’s largest and mostimposing buildings —

    and the center of the Vic-torian Village social life.Dances and banquetswere frequently heldthere.

    But in 1906, the build-ing sustained considerabledamage. Following anearthquake in 1930, it wascondemned and subse-quently demolished. (Any number of old photos and

    Enterprise staff photo Whether it’s pizza or other great Italian dishes, you’ll find them at the Ferndale Pizza Co. Dine in or outside at the Pizza Co.

    information about thePythian Castle can befound at the FerndaleMuseum.)

    From 1972 to 1990,today’s Pizza Company site was a service stationand body shop. In 1991,

    it became “Me and Dino’sPizzaria” — until Skipand Laurie Wortmanarrived from San Diego.

    They discovered “Meand Dino’s” was for saleon one of their many vis-its here, and decided thatowning it would be adream come true. In amatter of months, they were on their way to Fer-

    ndale to rename their restaurant “FerndalePizza Co.” That was inJune 1994.

    In addition to theirever-popular pizzas,which are hand-tossedand baked in a brick 

    oven, their menuincludes a variety of Ital-ian dinners. Sandwichesare served on delicioushomemade rolls.

    Each day, Skip bakesthe bread, makes hispizza dough and themeat sauce. He grinds hisown pork and rolls hisown meatballs.

    Skip and Laurie and

    their very friendly staff look forward to servingyou. They hope you willstop in for some great

    Italian food served intheir cozy and casualrestaurant.

    FERNDALE PIZZACOMPAN 

    Y 6 

    07 Main Street Tel. 707/786-4345 

    cemetery.Just across the street is

    The Old Steeple, a formerMethodist church con- verted into a thrivingacoustic concert venue.

    With its location in apeaceful neighborhood,yet within easy walkingdistance of shops, restau-rants and entertainment,The Old Rectory is theperfect gathering place for

    family reunions and otherspecial events. Sleeps up tonine people. Includes fullbreakfast at the VI Restau-rant.

    THE OLD RECTORY VACATION HOME 563 Ocean Avenue Tel. 707/7 

    86-49 

    49 victorianvillageinn.com/ r 

    ooms/the-old-r 

    ectory/ 

    It’s one of Ferndale’smost photographed build-ings, but until 2015, very few people – tourists orlocals alike – had venturedinside the formerMethodist church next tothe town cemetery.

    It was that aura of mystery that compelledFerndale Music Company owners Paul Beatie andCheri March to tour theprivately owned property when it went on the mar-ket – and inspired them totake a leap of faith and buy the magnificent historicbuilding so they couldopen it up to the public.

    Today, the church –renamed The Old Steeple– is open six days a week 

    as the new home of Fern-dale Music Company, aboutique music store, les-son studio and fine artgallery showcasing tal-ented local artists. The for-mer sanctuary, abreathtaking roomresplendent with stainedglass, tin ceilings and red-wood details, has beentransformed into an inti-mate 225-seat theater thathas featured performancesby an eclectic mix of acoustic artists, includingGene Parsons & DavidHayes, David Lindley,Greg Brown, Led Kaapanaand Sourdough Slim.

    Upcoming acts for the2016/17 season includeIris DeMent, Sierra Hull

    and Gwyneth Moreland.“When we first

    stepped inside the church,I was completely blownaway by the beauty andgrandeur of this building,”Beatie says. “Now I get torelive that feeling over andover again every timesomeone sees it for thefirst time. It’s such anhonor to be able to sharethat magic, and some of the church’s history, with visitors.”

    Completed in 1901,The Old Steeple serves asa spectacular example of Gothic-inspired Late Vic-torian architecture. Oneof its most notable fea-tures, an exquisite Italianpressed tin ceiling, was

    Magnificent former church re-imagined as “The Old Steeple”

    brought over on a ship by Italian artisans who wouldgo on to settle in the States.The building ceased to

    function as a church whenthe Methodist congrega-tion split in the early 60s,but since then, an array of private owners have con-tributed various over-the-top touches – frommassive antique Europeandoors to a grandiosecarved fireplace said tohave originated in one of Eureka’s original Carsonhomes.

    Perhaps the mostdefining feature of The

    Old Steeple is heard, notseen: a uniquely warmsound that reaches eachseat in the house equally,due to its design before thewidespread use of micro-phones and speakers. It’sa quality that inspired VanMorrison bassist DavidHayes to bestow the venuewith the nickname, “TheRyman of the West,” afterthe famed home of theGrand Ole Opry inNashville, which is alsoconstructed in the Late

    Victorian Gothic Revivalstyle.

    In addition to concerts,The Old Steeple is avail-able for weddings, privateparties, corporate events,

    Photo courtesy of Leon Villagomez Find The Old Steeple at the corner of Berding and Ocean Avenue.

    Photo courtesy of Leon Villagomez Paul Beatie and his wife, Cheri March, with their son,Cary Cornelius Beatie in front of one of The Old Steeple’s magnificent stained glass windows.

    and other functions.The Old Steeple and

    Ferndale Music Company are located at 246 BerdingStreet and open Monday through Saturday fromnoon to 5pm.

    FERN 

    DALE MUSIC COMPANY & THE OLD STEEPLE 246 Berding Street Tel. 707/786-7 

    030 theoldste 

    eple.com 

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    Page 10 The Ferndale (California) Enterprise

    Come and discover us . . .

    at t 

    he corner of Ocean and Main in t 

    he

     Victorian Village of Ferndale

    Graduate Gemologist

    Certif 

    ied Gemologist Appraiser

    Accredited Gem Laboratory of t

    he American Gem Societ

    Featur 

    ing: • ELEGANT JEWELRY • ESTATE JEWELRY 

    • CUSTOM DESIGN • APPRAISALS • NATURAL GOLD QUARTZ 

    Lowell Daniels Jenny Oaks(707) 786-4425 • [email protected]

    www.silvasjewelry.comOpen daily 

     Tech trouble? Log in to FerndaleTechor stop by Ye Olde Computer Shoppe

    Enterprise staff photo Ye Olde Computer Shoppe’s Demetrius DiStefano, right, and Jessie Farchi.

    Ferndale may beknown as the VictorianVillage, but underneaththe historic vibe, Fern-dalers are tech savvy, andmany residents are able towork remotely — all thewhile enjoying the natu-ral beauty the area has tooffer.

    Keeping Ferndalers"on-line" and up-to-datewith all their computingneeds is Ye Olde Com-puter Shoppe and Fern-daleTech.com — the twosides of the same coin that

    help Ferndalers "get work-ing again."

    The brick and mortarlocation of Ye Olde Com-puter Shoppe (next to thePost Office in the TippleMotors building on MainStreet) offers computerrepairs and service, com-puter cables, SOHO net-working supplies, laptoprepairs and screenreplacement, smartphoneand tablet integration forAndroid and iOS, datamigration and backupplans, Fax service, key-

    boards, mice, AC poweradapters for laptops, faxservices, and custom com-puters built to order, usingonly the latest technolo-gies.

    "Computency is aword we created todescribe the set of basiccomputer knowledge andtechnology skills childrenare seemingly born withtoday," said the business'sowner Demetrius DiStef-ano. “Our goal is to spreadthis set knowledge andconcepts to our clients sothat they can use andenjoy their tech withoutfear or hassle.”

    You'll find Demetrius'spartner, Jessie Farchi, atthe shoppe. She is avail-able to book a serviceappointment or help youwith your business serv-ice needs.

    Customers are usually billed with digital invoic-ing, delivered via email,but paper invoices are

    available by request.Meanwhile, through

    the company's website —FerndaleTech.com — Fer-ndalers now have access

    to remote support forrapid diagnosis over theinternet.

    "You have probably already seen those TVspots, advertising remoteservices to speed up yourcomputer or disinfect it, orhad your company's ITpeople take over yourcomputer to install aprinter or change somesettings that were causing

    problems," explainedDemetrius. "Now, some-one you trust is offeringthose same benefits to you,not someone from theother side of the country or the world who hasnever seen your face andcan't relate to your frus-

    tration and wasted timetrying to solve a seemingly simple problem."

    So, whether you needa house call to fix yourtechnical problem, repairyour laptop or desktophardware or upgrades,FerndaleTech.com is thestarting place. Looking tobuy a new computer? Stopby Ye Old ComputerShoppe and Jessie and

    Demetrius will build youa custom desktop systemto order, or help you findthe right laptop for yourtech needs. Looking tonetwork? Wireless orwired, FerndaleTech canhelp. We can set up a new wireless router and extend

    coverage for the kids orupgrade an existing sys-tem at work.

    If you don't have thetime for maintaining yourcomputer, no worries.Drop your computer off inthe shoppe or call for ahouse call or pick-up.

    Your needs evolve asyour tech changes. Stay connected with Ye OldeComputer Shoppe and

    FerndaleTech.

    FERN 

    DALETECH YE OLDE COMPUTER SHOPPE 524 B Main Stre 

    et 707/786-1016 w 

    w.FerndaleTech.com 

    “Build your own omelettes” served allday at the Ferndale Omelette Factory

    Enterprise staff photo Visitors will find a welcoming atmosphere and friendly service at The Ferndale Omelette Factory, located at 553 Main Street, right across from the Post Office.

    Breakfast, lunch andmore . . .

    Looking for a cozy,family-run place to relaxand enjoy a leisurely breakfast or lunch? The

    Ferndale Omelette Fac-tory is just the place!

    Specializing in theirsignature “Build YourOwn Omelettes” servedall day, they also offer a variety of other break-fast items including Bel-gian waffles, biscuits

    and gravy, and breakfastburritos.

    Or, take a break fromshopping and have a deli-cious charbroiled chickensandwich, a 100 percent

    certified Angus beef burger, a veggie burger orany one of their otherlunch, appetizer ordessert items.

    The Brower Family looks forward to meetingyou and serving you adelicious meal.

    The Ferndale OmeletteFactory is open Monday thru Saturday from 8 amto 2 pm. They also havepet-friendly outdoor seat-ing directly in front of the

    restaurant.

    FERN 

    DALE OMELETT 

    E FACTORY 553 Main StreetTel. 707/786-44

    45

    Pet-friendly outside seating also available

    TECH TIPSFrom Fernda

    le Tech

    Windows 7.

    DO NOT try to turn it back on.

    ALERT is a scam. Reboot and

    don't go back to that website.

    not calling you about a virus or other computer issue,it is a scammer who wants credit card numbers and

    access to your personal information

     The Ferndale Arts GalleryThe arts are

    an importantpiece of the Fern-dale community. and go on MainStreet, but one venue has re-mained steady.Noplace to view and purchase arthas been aroundlonger than theFerndale Arts

    Celebrating its26th year in 2016,the gallery is acooperative of local artists thathas survived

    floods, earth-quakes, movie-making,and economic boomand bust.

    Located in what isnow known as the Fer-ndale Art and CulturalCenter at the corner of Main Street and Shaw Avenue, the gallery wasfirst opened in April of 1990 by 21 local artistsin the converted autosales showroom of thePeers Building.

    The membershiphas changed over theyears, but the gallery’s to encourage and sup-port the growth of member artists throughthe display and sale of their work.

    The gallery is uniquenot only for itslongevity, but also for

     

     & Cultural Center at the corner of Main and Shaw.

    the variety and quality of the work on display.

    Visitors to the gallery will find not only paint-ings, photographs, pot-tery and jewelry, but more woodwork, fabric art,stained glass, creativewriting and lapidary arts.

    Many of the artworks