Farmville Pvt Ltd

Embed Size (px)

Citation preview

  • 8/2/2019 Farmville Pvt Ltd

    1/21

    1

    FARMVILLE (PVT.) LTD.

    Agro based ProjectFARM, LIVE STOCK & DAIRY PROJECT

  • 8/2/2019 Farmville Pvt Ltd

    2/21

    2

    TTAABBLLEEOOFFCCOONNTTEENNTTSS

    IINNTTRROODDUUCCTTIIOONN ..........................................................................................................................................................................EXECUTIVE SUMMARY................................................................................................................PROJECT OVERVIEW .................................................................................................................PURPOSE OF THE PROJECT........................................................................................................

    CCRRUUCCIIAALL FFAACCTTOORRSS&& SSTTEEPPSS II NN DDEECCIISSIIOONN MMAAKKIINNGG FFOORR IINNVVEESSTTMMEENNTT...............................................................................................................................................

    SWOT ANALYSIS ........................................................................................................................

    MMAARRKKEETTPPOOTTEENNTTIIAALL ..........................................................................................................................................................

    RICE.........................................................................................................................................WHEAT .....................................................................................................................................MEAT .......................................................................................................................................MILK.........................................................................................................................................

    MMAARRKKEETTIINNFFOORRMMAATTIIOONN ..............................................................................................................................................

    RICE.........................................................................................................................................WHEAT .....................................................................................................................................MEAT .......................................................................................................................................MILK.........................................................................................................................................

    SSEECCTTOORRAANNAALLYYSSIISS................................................................................................................................................................

    AGRICULTURAL .........................................................................................................................

    LIVESTOCK ..............................................................................................................................TARGET CUSTOMERS (MILK, MEAT) .............................................................................................SUPPLY AND DEMAND GAPS OF LIVESTOCK PRODUCTS IN PAKISTAN .............................................PRODUCTION & CONSUMPTION OF RICE & WHEAT........................................................................

    PPRROOJJEECCTTAAPPPPRROOAACCHH ......................................................................................................................................................

    PHASE I:SELECTION OF LAND....................................................................................................PHASE II: CONSTRUCTION OF PROJECT ......................................................................................PHASE III:PURCHASING EQUIPMENT ...........................................................................................PHASE IV: HUMAN RESOURCING ................................................................................................PHASE V:PURCHASING OF CATTLE .............................................................................................PHASE VI: IMPLEMENTATION OF THE PROJECT ............................................................................

    PPRROOJJEECCTTBBUUDDGGEETT ................................................................................................................................................................

    PROJECT GOALS AND OBJECTIVES .............................................................................................PROJECT SCOPE ......................................................................................................................PROJECT CONSTRAINTS............................................................................................................

    RREECCOOMMMMEENNDDAATTIIOONNSS........................................................................................................................................................

    AATTTTAACCHHMMEENNTTSS............................................................................................................................................................................

  • 8/2/2019 Farmville Pvt Ltd

    3/21

    3

    Executive Summary

    FARMVILLE (PVT) LTD

    PPRROOJJEECCTTDDEEVVEELLOOPPMMEENNTTPPLLAANN

    ((CCAASSHHCCRROOPP,,LLIIVVEESSTTOOCCKK&&DDAAIIRRYYFFAARRMMIINNGG))

    This report responds to the request of the professor Khalid Jamil Ansari for

    development of the Project.

    This is a new project and it is basically related to the agriculture sector of the Pakistan.

    Live stock and dairy farms are also included in this project. This project is worth while

    indeed because Pakistan is an agriculture and industrial country and it has got thepotential to cater the needs of consumers. It is a good opportunity in the market to

    develop this project.

    Such scenarios may be working in the economy but these are running in the

    unorganized way. This project will not only benefit the society but also beneficial for the

    purpose of revenue generation.

    PROJECT OVERVIEW

    The Farmville Project is a portfolio extended at a total area of 100 acres. The area has

    been split up in regions on the basis of different agricultural activities. The agricultural

    activities carried out by Farmville are firstly, cultivation of two crops, one Kharif and the

    other Rabi (on an area of 80acres).

    Farmville chose Wheat as Rabi and Rice as the Kharif crop for one main reason i.e.

    the husk and straw they both produce as a waste or byproduct. The remaining 20acres

    include a farm area for livestock (female cows that 100 in number) that includes a cow

    shed and a meadow or pasture for cattle grazing. The area allocated for this purpose is

    6.5acres. The remaining area has been reserved for cold-storage, warehouses, guard

    quarters, farmer quarters and for tractors and other farm machines. The field area also

    consists of a lined perennial canal. An alternate water source would be lift irrigation

    particularly tube wells.

    The two crops are solely for commercial use and would be sold to the government to

    help improve the shortage of these two very important food crops. This will surely

    increase our GDP.

    The straw and husk from the crops is used as fodder for the cattle.Personnel have been hired for the purpose of milking the cows that would be supplied

    to Engro Foods Ltd for milk processing. This is where dairy farming is involved.

  • 8/2/2019 Farmville Pvt Ltd

    4/21

    4

    Through artificial insemination, cows will be bred and the number of cows will go up by

    hundred. The calves however would be supplied to slaughter houses to provide for

    edible meat. The hides, blood and other wastes from slaughtering like intestines etc will

    be sold to research industries or pharmaceutical companies for medicinal purposes.

    The total budget for the project is Rs.134,319,500/-

    This project is highly recommended for agro based economy for the efficient and

    economic development of the country it has got societal and economic benefit for all in

    terms of production, employment, and improving the balance of trade and economic

    development.

    The initial cost of the project is Rs. 149,026,000, including of an initial working

    capital of Rs. 7,531,000.

    Net profit / (loss) for year 1, year 2, year 3, year 4 and year 5 is Rs. 17,194,187,

    Rs. 29,276,712, Rs. 44,026,046, Rs. 62,010,389 & Rs. 83,910,477, respectively. Payback period of the project is approximately 2.55 years.

    Average Return on Investment is 33.02%.

    The IRR of the project is 47.45%

    INTRODUCTION OF THE PROJECT

    Purpose of Plan

    The project development plan includes the projects goals and objectives. Additionally,

    this Plan will serve as an agreement between the following parties: Project Sponsor,

    Steering Committee, Project Manager, Project Team, and other personnel associated

    with and/or affected by the project.

    Project Purpose

    The objective of this pre-feasibility is to study the primary facilities for the entrepreneurs

    to facilitate the investment and provide an overview about cash crop, dairy and

    livestock farming. The project pre-feasibility is form for making the important investment

    decision and in order to serve this objective; the document covers various aspects of

    dairy and livestock farming.

    The concept development, start-up, production, finances and business management is

    included in this document besides it also provides sectorial information, brief on

    government policies and international scenario, which have some bearing on the

    project itself.

  • 8/2/2019 Farmville Pvt Ltd

    5/21

    5

    This particular pre-feasibility is regarding Dairy Farm which comes under Agriculture

    and Livestock sector. Before studying the whole document one must consider

    following Critical aspects, which form the basis of any investment decision.

    CCRRUUCCIIAALLFFAACCTTOORRSS&&SSTTEEPPSSIINNDDEECCIISSIIOONNMMAAKKIINNGGFFOORRIINNVVEESSTTMMEENNTT

    Dairy production is an all-inclusive activity related to animal care, reproduction, feeding,

    and management. It is defined as all those aspects and activities relating to the raising

    of dairy animals during their various phases of life to get wholesome milk. Before

    making the decision as whether to invest in the dairy and livestock farming or not, one

    should carefully analyze the associated risk factors. A SWOT analysis can help in

    analyzing these factors, which can play important role in making the decision.

    SSTTRREENNGGTTHHSS

    Back bone and main stay of economy.

    Provides raw material for food & Leather Industry.

    Major source of food, i.e. Milk & Meat

    Source of Farmyard Manure (FYM).

    Sizeable foreign exchanges earning through exports.

    Wide scope of Milk Production, ranking 5th in the world.

    Ample human resource employment sector.

    Stationed, permanently located secured loaning sector.

    Huge demand and supply gap in dairy sector

    WWEEAAKKNNEESSSSEESS

    Lack of appropriate knowledge, research extensions.

    Lack of commercially viable breeds of animal.

    Lack of education and initiative in farmer, traditional approach due to lack of

    skills and management.

    Unorganized sector, unaware of basic farm management practices.

    Remote area, lack of farm to market approach & transportation.

    Non-availability of communication services. Lack of farm/ market infra structures & marketing information.

    Lack of record keeping on farm.

    No or low application of research work and pedigree record keeping.

    Management of dairy farm is a challenging job.

    Enormous production losses due to endemic diseases every year.

    Nutrition is still a problem hampering the livestock productivity in general and

    milk.

  • 8/2/2019 Farmville Pvt Ltd

    6/21

    6

    OOPPPPOORRTTUUNNIITTIIEESS

    Govt. of Pakistan & Sate Bank of Pakistan priority sector.

    Dairy products needs are 30% higher than supply.

    Ample opportunities are available in the agriculture Sector.

    Commercially viable sector with great credit potential and absorption capacity. Vast range of area of operation, more needs and scope of development.

    Value added dairy products are in demand.

    Massive migration of labor to cities can be checked / stopped.

    Corporate financing will become a niche in lending market.

    Cooperatives can play a big role for development in dairy sector like India,

    Australia and United States.

    TTHHRREEAATTSS

    Implementation of WTO will result in open & competitive commodity pricing.

    Due to fear of default, banker community has reluctance for lending loans.

    High risks of diseases in live stock.

    Defective and unorganized markets.

    Imbalance between prices of inputs & outputs.

    Rising trend of cost of production with higher rate of interest as compared to

    profit ratio.

    Lack of media projection, non-recognition of problems and monopoly of

    multinationals.

    Lack of community organizations and out dated farm practices.

    Lack of coordination towards common causes & goals.

    Lack of awareness about economics, demand & supply in market.

    Low saving, low holding capacity. Increasing level of poverty.

    Non-availability of subsidy, tax holidays.

    Market Potential:

    Rice:

    Rice is the grain with the second highest worldwide production, after maize ("corn"). In

    Pakistan its the 3rd largest crop in term of area after wheat and cotton.

    Basmati is a premium long grain variety of rice, highly valued for its aroma and flavor

    and exclusively grown in certain parts of the Punjab. The adulteration of basmati rice

    with other cheaper varieties has become an area for potential exploitation. There is a

    need to develop a method that enables the differentiation of basmati varieties from

    other long-grain rice in order to ensure consumer protection and for use in regulation of

    rice trade.

  • 8/2/2019 Farmville Pvt Ltd

    7/21

    7

    The demand of parboiled rice is increasing day by day because Parboiled rice is rice

    that has been boiled in the husk. Parboiling makes rice easier to process by hand,

    improves its nutritional profile, and changes its texture.

    The par-boiled variety of rice is the fastest growing rice product in the global market. It

    is preferred in Africa, Europe and the US due to its longer shelf life and ease ofcooking. Pakistan is lagging on the exports of par-boiled rice due to the lack of

    processing facilities. Meanwhile India has been successful in exporting both par-boiled

    rice and has developed expertise in the manufacturing of parboiling plants as well.

    Trading in rice both in domestic and international markets has become more quality

    conscious. Even in the local markets buyers now demand quality rice. In order to meet

    the challenges under the WTO regime, it is now very essential for the country to put

    together its rice production and marketing strategies to match the demand of

    international markets.

    Wheat:

    Pakistans average wheat production is 17,628 TMT, making them the ninth largest

    wheat-producing nation in the world. Pakistan is also a major consumer of wheat. Their

    average domestic consumption is 19,951 TMT. Pakistan also has an import average of

    2,351 TMT of wheat, while they export, on average, 74 TMT.

    Most of the winter wheat grown in Pakistan is grown in the eastern region of the nation,adjacent to the India border. The province of Punjab grows the majority of Pakistani

    wheat, producing 72 percent of the nations total supply. The next largest wheat-

    producing province is Sind, which produces 17 percent of the total wheat supply.

    Winter wheat planting begins around the first of October and run through mid-

    December. Harvest begins in April and is usually completed by midJune.

    .

    Milk:

    Pakistan is the 5th largest producer of milk in the world. However only 3.0 % is beingprocessed. The major obstacle in this regard is collection of good quality milk.

    Establishment of milk collection centers in the milk pockets with chillers offers a good

    investment as the quality and quantity of milk procured will be improved. Dairy industry

    in Pakistan is mainly dependent on production of UHT milk. While market for UHT milk

    is expected to expand, there is need to diversify the products. Diversified dairy products

    may include pasteurized milk, flavored milk, milk with various fat levels, condensed

    milk, milk powder and various flavored and fat percentage yogurts.

    Pakistan faces a shortage of milk primarily because not all of its production actuallymakes it to the market. It is estimated that only 45% of the milk produced is actually

    available for sale. Of the milk that is sold by farmers, an additional 15-19% is wasted

  • 8/2/2019 Farmville Pvt Ltd

    8/21

    8

    reroute-to-market due to spoilage from lack of proper cooling, storage and transport

    systems. In total, 55-60% of current milk production is lost from potential income

    generation and value addition.

    Meat:

    In Pakistan, the beef industry is an important segment of livestock production. The

    increasing population and the rising consumer buying power have together contributed

    to an increase in demand resulting in relatively favorable prices for beef. Worldwide

    consumption of meat during 1983 for developed world was 74 kg compared to 14 kg for

    developing countries and 11 kg for Pakistan. The data for 1993 indicates 76kg, 21 kg

    and 16kg for the three, respectively. The challenge for Pakistan now is to achieve 47 kg

    per capita consumption by 2020. According to statistics there is a gap in demand and

    supply of beef in the market. This gap is met through meatless days and through

    poultry meat.

    Market Information:

    Rice:

    Rice is the most widely consumed staple food at the global level and is an excellent

    source of compound carbohydrates. Pakistan is the 11th largest producer and 4th

    largest rice exporter. Pakistan produces 6.22 million tons of rice over an area of around5 million acres. Rice exports remained the second largest foreign exchange earner for

    the country after cotton. Sind province produces about 1.461 million tons From an area

    of 0.544 million hectors with an average yield of 2.686 tones rice per hector. The main

    varieties of rice grown in sindh are Basmati, Irri 6 and Irri 9. The fine type variety has

    different names in sindh such as Rossi, GM Basmati, Kernel, Supper, Dubai or

    Basmati-2000. D-98 Basmati Rice from Sind is also known to the world as Sindhi

    Basmati. Major Rice growing areas in Sind are Larkana, Shikarpur, Dadu, Qambar

    Shahdadkot, Badin, Thatta and Jacobabad.

    The recent exports of rice from Pakistan are almost US $2.0 billion dollars which is

    around 10% of total exports of Pakistan. The domestic demand of rice in Pakistan is

    2.2 million tones which makes 4 million tons of rice available for exports. Africa is the

    major rice importer of the world with a total import of 1.4 million tones per annum. Irri6

    rice of Sind widely been exported to African countries. Pakistan exports 80 per cent

    Super Basmati rice to European Union. The average price of Irri6 is Rs. 32,000 per ton

    in Pakistan and export price is US$625 per metric ton. The export price of Parboiled

    rice is US $1,150 per metric ton.

  • 8/2/2019 Farmville Pvt Ltd

    9/21

    9

    Wheat:

    Wheat production in upcoming year is an opportunity for government to recover its

    losses, occurred due to damaged of crops in Kharif season. By increasing acreage for

    wheat production in the crop growing areas of Sind and Punjab Pakistan can be able to

    produce wheat more than the target.

    Higher wheat production would not only allow fulfillment of domestic requirements but

    would allow Pakistan to export more and earn higher foreign exchange. Pakistans

    wheat production is expected to grow by 3.24 percent during the fiscal year 2011-12

    (FY11-12).

    Milk:

    The annual milk production of 33.6 billion liters in Pakistan is shared between a 71.1%

    share for the rural economy and a much smaller urban share of 29%. Only 3% of the

    total production of milk is processed and marketed through formal channels. For the

    other 97%, a multi-layered distribution system of middlemen has evolved to supply

    milk. The contribution of the formal sector processed milk to real GDP in Pakistan is

    0.43% in 2004-05. Despite only a small percentage (3%) of milk being processed, the

    (UHT) market is growing at a steady rate of 20% a year. Presently 97% of raw milk

    produced in the rural economy is not linked to the market mechanism because of a

    number of reasons (defined ahead in this paper). Due to this reason, the dairy sector in

    the rural economy is not making a significant impact in the National economy in

    accordance with its potential and also with the quantity of milk, which is available.

    Meat:

    Currently, meat sector in Pakistan is working on an informal basis from animal raising

    to meat selling. Animal traders purchase animals from the rural areas and sell them to

    the animal markets in the urban areas. Butchers purchase these animals from animal

    markets and slaughter them in the slaughterhouses. Butchers act as meat traders and

    dominate the meat market both in rural and urban areas. The animals sold in thesemarkets are generally diseased and culled animals. Butchers/traders prefer to buy

    these cheap animals.

    Pakistan has ten semi-automated slaughterhouses and a meat processing plant. The

    only meat processing plant was installed in 1995. It has a capacity of 50,000 Kg. per

    month, but is operating below its capacity. It processes both chicken and beef into a

    variety of processed products such as sausages and smoked meats. The current red

    meat production system is both traditional and inefficient. Beef mostly comes from the

    end of career, or emergency slaughtered animals. A lot of baby buffaloes and calves

    are slaughtered when these are only 1-2 weeks old. Few calves are raised to 60-80kgbut on extremely poor and unbalanced diets. Lack of commercial, on-farm livestock

    feeding could be blamed for existing price ceiling, which is fixed too low to recover the

  • 8/2/2019 Farmville Pvt Ltd

    10/21

    10

    production cost. Traditional and unhygienic slaughtering techniques are major

    constraints, which are not acceptable to those who believe in health and hygiene. The

    livestock resources hold potential for increasing the production of meat. It is estimated

    that about 6-7 million buffalo/cattle male calves if raised on balanced diet could double

    the production. Sheep and goats can also be raised for quality meat production.

    The meat industry as a whole, from livestock farming to marketing of meat is in a poor

    state at the moment. General crop farming has progressed from the 'subsistence level

    farming' to 'commercial farming', at least in major crops in the country because of

    research, extension focus and 'market pull factors'. Whereas the livestock farming has

    remained least commercialized and survives under subsistence farming conditions.

    Beef yield has remained low due to the following constraints:

    Despite immense potential, breeding has not been done for increasing

    productivity. Feeding methods are primitive with hardly any feed management. Despite

    abundant

    fodder production, there is always a shortage between seasons. This shortage is

    met by "bhoosa" (wheat straw) this has very low nutritional value.

    Quality feed concentrates from existing by-products is not being used efficiently.

    Sector Characteristics:

    AGRICULTURE:

    Government of Pakistan has identified agriculture as one of the priority sector productive

    for domestic and foreign investment. Recent developments include the import of

    agricultural machinery at concessional customs duty for non-corporate agriculture.

    Pakistan faces major difficulties with crop yields and over use of pesticides when

    compared to other agricultural centers in the region. This is compounded by dated

    infrastructure and farming techniques that have not changed for decades and a lack of

    adequate irrigation and cold storage facilities.

    LIVESTOCK:

    Meat is the second largest commodity, after milk, in Pakistans agriculture sector. Livestock

    contributes 31 percent of the agricultural value added produce. The size of the meat market

    in Pakistan at present is 2,185,000 metric tons. Meat demand is growing at almost 6% per

    annum while supply is growing at 1.8%. Hence there is a wide gap of 4.7% and this gap is

    likely to grow in the prevailing circumstances. The growing world meat market is presently

    valued at US$81 billion per annum. Pakistan remains miles away from this market primarily

    because of weaknesses in the supply chain management. The first step towards accessing

    the international market would be to introduce health and hygiene protocols in the domestic

    meat market. Unless the domestic market of meat is better developed it is not possible toexploit the export potential. At present meat production and distribution is almost totally in

    the informal sector.

  • 8/2/2019 Farmville Pvt Ltd

    11/21

    11

    Target Customers:

    LIVE STOCK (BRIEF)

    Livestock plays an important role in the economy of our country. It provides job

    opportunities to majority of the rural population from which they earn their livelihood andcontributes 9% share to the GDP and 37% to the Agriculture sector.

    Beside this, it provides milk and meat for daily consumption to the over increasing human

    population, draught power for cropping and rural transport, field-yard-manure for soil

    fertilization, raw materials for industrial products and hides, skins and wool for earning of

    foreign exchange. It is also responsible for supplying 16% of the total household energy on

    the form of dung.

    Another important benefit of livestock is the best utilization of the passive woman labor

    force which makes more than 50% of national population. Our rural women are mainly

    involved in Animal Poultry Husbandry practices such as feeding /grazing housing and

    milking of animals. This activity is the major source of cash income for rural woman to meet

    their daily needs.

    Role of Livestock in the National Economy:

    Livestock sector contributes 49.1% to Agriculture sector and about 11.4% to GDP.

    Provides more milk and meat for daily consumption to the over-increasing human

    population

    Convert crop residues, and agro-industrial wastes and by-products into valuable

    edible products.

    Provides industrial raw materials e.g. wool, hides & skins and sources for agro-

    based food industry.

    It is also responsible for supplying 16% of the total household energy in the form of

    dung.

    Provides draught power for cropping and rural transport.

    Provides field yard manure for soil fertilization.

    30-35 million rural populations is engaged in livestock raising, having household

    holdings of 2-3 cattle/ buffalo and 5-6 sheep/ goat per family which help them to

    drive 30-40% of their income from livestock.

    TARGET CUSTOMERS (MILK)

    It is suggested that milk will be sold on farm door through contractors, gawalas or people

    around the area or may be pasteurized at farm by the farmer and then delivered to the

    nearby city. Following are some of the target clients for a dairy farmer.

    1. Local people

    2. Gawalas

    3. Milk collection companies

    4. Contractors

  • 8/2/2019 Farmville Pvt Ltd

    12/21

    12

    TARGET CUSTOMERS (MEAT)

    1. Local people

    2. Butchers

    3. Contractors

    4. Slaughter house owners

    Supply Demand Gaps in Major Livestock Products of Pakistan

    2020

    SUPPLY DEMAND GAP

    43.43 98.91 55.48

    1.43 3.74 2.31

    (Source: GOP 2003)

    PRODUCTION & CONSUMPTION OF RICE & WHEAT

    Project Approach

    This section outlines the way we will roll out the technology, including the highest level

    of milestones.

    Phase I: Selection of land

    Phase II: construction of the project

    Phase III: Order/purchase Equipment

    Phase IV: Human resourcingPhase V: purchasing of cattle

    Phase VI: Implementation of the project plan

    PRODUCTS 2003

    SUPPLY DEMAND GAP

    MILK 27.8 31.32 3.52

    BEEF 0.70 0.80 0.10

  • 8/2/2019 Farmville Pvt Ltd

    13/21

    13

    Elaborations

    Phase 1:

    SSEELLEECCTTIIOONN OOFF LLAANNDD::

    Our project will firstly begin with the acquiring of 100 acres land in the Interior Sindh at

    Gharo. A land with a lined perennial canal is required. The land will be acquired on the

    partnership basis. An agreement will be signed for 10 years with the owner of the land

    in which he will have 50% share in the profits and losses. After purchasing this land,

    the next phase will begin.

    Phase 2:

    CCOONNSSTTRRUUCCTTIIOONN::

    In this phase after acquiring land, its proper construction will be done in which

    boundary walls and segments of the land will be created. Once the land is properly

    segmented, its crop field will be fertilized by the help of urea initially. The land will be

    segmented in the following measurements,

    Cropping Area 40 acres

    Wheat .20acres

    Rice.........20acres

    Field Area6.5acres

    Corn3.5acres

    Grass..........03acres

    Milk Processing Area1.5acres

    Cold Storage House.0.25acres

    Cattle Shed Area...02acres

    Slaughter House...0.5acres

    Crop Processing, Packaging, delivery and additional area for future expansions

    will be. 7.75acres

    Crop Processing..04acres

    Future Expansion..3.75acres

    Servant Quarters Area01acres

    Equipment Area..0.25acres

    Crop Warehouse 05 acres

    Road Structure.05 acres Guard Check post 0.25acres

  • 8/2/2019 Farmville Pvt Ltd

    14/21

    14

    Phase 3:

    IINNSSTTAALLLLAATTIIOONN EEQQUUIIPPMMEENNTTSS::

    Cold Storage chiller unit

    Milking unit

    Wheat processing unit

    Rice Processing Unit

    Phase 4:

    HHUUMMAANNRREESSOOUURRCCIINNGG::

    After successful installation of the plants and equipments, hiring will begin for all levels

    of hierarchy including the President to lower levels of management.

    President

    C.E.O

    Main supervisors

    Crop Department Supervisor

    Supervisor 04

    Farmers 20

    Milk processing Supervisor

    Supervisor 01

    Milk men 04

    Helpers 03

    Meat processing Supervisor

    Butchers 04

    Helpers 08

    Farm supervisor

    Supervisor 04

    Farmers 20

    Transportation Supervisor

    Drivers 09

    Mechanics 02

    Cold Storage Labor

    Technical Staff 03

    Phase 5:

    PPUURRCCHHAASSEE OOFFCCAATTTTLLEE::

    Milk cows will be purchased from Interior Sind.

    A hundred such cows will be preferred that are healthy enough and physically free from

    any disease.

    Each cow will approximately give 20 liters milk per day.

  • 8/2/2019 Farmville Pvt Ltd

    15/21

    15

    Therefore by 100 cows the milk production is estimated to be 2000 liters per day. Their

    food consumption will be catered by 50% of the Straws of wheat and rice and 50% will

    be from the pastures for grazing. The pastures, that are part of the total 100acres, are

    grown solely for the purpose of cattle grazing therefore the cost will be cut down by

    using the farms own fodder.

    Phase 6:

    IIMMPPLLEEMMEENNTTAATTIIOONN OOFF TTHHEEPPRROOJJEECCTTPPLLAANN::

    The project will be properly implemented by January 1, 2013. Project will be initiated

    on July 1, 2012 as far as its construction is concerned.

    CCRROOPPPPIINNGG

    Rice will be sowed in the month of April and harvested in the month of September

    ending. Irri 6 will be produced as the HYV (High Yielding Variety Seeds).

    GEOGRAPHICAL REQUIREMENTS for the cultivation of Rice are as follows.

    Temperature

    o Mean temperature of 20C to 30C with no cold season.

    o A warm dry period for harvesting

    Rainfall

    o Heavy rainfall of at least 1270mm but over 2000mm is ideal

    o Irrigation bridges the rainfall gap

    o Requires plenty of rain during the 4-6 months growing period and a sunny

    harvesting time

    Land and Soil

    o Level ground because flat fields can be more easily irrigated

    o Soil should be loamy or clayeyo An impervious sub-soil is essential because it is retentive of water

    Human Inputs

    o Requires cheap and abundant labour or adequate machinery for field

    preparation, sowing, transplanting and harvesting

    o Irrigation

    Wheat will be sowed in the month of November and will be harvested in the month ofMarch. Maxi Pak is used as the HYV.

  • 8/2/2019 Farmville Pvt Ltd

    16/21

    16

    GEOGRAPHICAL REQUIREMENTS for the cultivation of Wheat are as follows.

    Temperature

    o Mild temperature between 10C - 20C at the time of growing and warm

    temperature of 25C - 30C for ripening

    o Needs at least 90days and preferably for better varieties 120 days with

    mild, moist weather

    Rainfall

    o Moderate rainfall. A little rain just before the harvest swells the grain and

    ensures a better yield.

    o Mostly depends on irrigation.

    Only Potwar Plateau and some parts of Khyber Pakhtoonkhwa are rain

    fed regions.

    Land and Soil

    o Moderately stiff loamy or clayey soil but does not thrive if there is

    stagnant water.

    o Flat or undulating land to facilitate the use of machinery

    o Land must be well drained.

    PROJECT BUDGET:

    S.NO. Particulars

    TOTALAREA INACRES

    CONSTRUTIONAREA IN

    SQFT&METER UNIT Rate Amount

    1 Land cost 100 -- 350,000 3,500,000

    2 Maturity breeding cow -- 100cows 65,000 6,500,000

    3

    Cattle shed area(Construction) 2 7000sqft 500 3,500,000

    4 Main steel gate --01 gate(20x10) -- 80,000

    5

    Sub bamboos gate(internal)

    10bamboos 5,000 50,000

    6 Fencing of boundaries 40Acres 2875 meter(perimeters) 600 1,725,000

    7 land leveling 100Acres 10,000 1,000,000

  • 8/2/2019 Farmville Pvt Ltd

    17/21

    17

    9 Graded road access14000meters 200 280,000

    10

    Equipment warehousecost (Construction) 0.25 10890 500 5,445,000

    11 Crop-ware house 0.9 39204 500 19,602,000

    12Guard quarters(Construction) 0.3 435 500 217,500

    13

    Cold storage house(Construction) 0.25 10890 600 6,534,000

    14 Generator(36KVA) -- 1 Unit -- 500,000

    15

    Slaughter house(Construction) 1.05 5082 550 2,795,000

    16

    Milk collecting area

    (Construction) 1.05 5082 550 2,795,000

    17

    Milk collectingcontainers 100 3,000 300,000

    18

    Crop packaging anddelivery area(Construction) 4 174240 400 69,696,000

    19

    Staff and Topmanagementaccomodation & officearea (Construction) 1 4500 800 3,600,000

    20 Tractors 4 800,000 3,200,000

    21 Harvesting machine 2 200,000 400,000

    22 Miscellaneous toolsLumpSum 200,000

    23 Tractor Trolly (loader) 2 200,000 400,000

    24 Water Tanker Trolly 1 350,000 350,000

    25 Motor Cycle 4 50,000 200,000

    26 Furniture and fixtureLumpSum 500,000

    27 Working CapitalLumpSum 900,000

    28Hydraulic press 1 50,000 50,000

    Total 134,319,500

  • 8/2/2019 Farmville Pvt Ltd

    18/21

    18

    GOALS AND OBJECTIVES

    Business Goals and Objectives

    The business goals and objectives for this project will focus on:

    Revenue generation.

    Facilitates Agriculture sector of Pakistan.

    Enhances the ability and effectiveness of utilization of the Economic Resources.

    Provides high level of output for gaining foreign Exchange.

    Provides open, flexible, reliable goods.

    Facilitates to increase the employment level and reducing poverty.

    SCOPE

    Scope Definition

    The Project is for long period of time and in future it is expected to be expanded as long

    as possible. In future the following expansions are probable:

    Rice polishing plant.

    Flour mill

  • 8/2/2019 Farmville Pvt Ltd

    19/21

    19

    CONSTRAINTS

    Project Constraints

    The following points are here as project constraints:

    Project funding sources are limited, with no contingency.

    Due to the nature of law enforcement, resource availability is inconsistent.

    Critical Project Barriers

    Unlike risks, critical project barriers are insurmountable issues that can be destructive

    to a projects initiative. In this project, the following are possible critical barriers:

    Removal of project funding.

    Natural disasters/calamity.

    Due to fear of default, banker community has reluctance in lending loans.

    High risks of diseases in live stock

    High risks of pests, insects and plant diseases

    Defective and unorganized markets

    Imbalance between prices of inputs & outputs

    Rising trend of cost of production with higher rate of interest as compared to profit ratio Terrorism

    In case any of these events occur, the Project Plan would become invalid.

  • 8/2/2019 Farmville Pvt Ltd

    20/21

    20

    Recommendations

    This project is very progressive even in recession period, to support

    the economic activities of the country.

    Its aim is to generate revenue by the utmost utilization of the land

    and other resources. This will reduce the poverty of the rural areas and it will serve in the

    export promotions.

    Many of the people will be employed on permanent basis by which

    not only human capital will increase but also this major economic

    issue will be addressed.

    Investments will be favorable in terms of greater ROIs.

    Proper organized live stock and agricultural farm will attract more

    investments to expand it to the extreme level.

    Conducive for production of the economic goods

  • 8/2/2019 Farmville Pvt Ltd

    21/21

    21