FARMER'S DAIRY MRP- Ist Presentation2010

8/8/2019 FARMER'S DAIRY MRP- Ist Presentation2010

1/17

M. Bilal MalikYasir Ali Bhatti

Touseef Afzal

Beenish Tufail

Farah Sharif


2/17

PROJECT PROFILENAME OF ORGANIZATION

Farmers Dairy

NAME OF OWNER & CLIENT:Mr. Umer Akraam Sheikh

NAME OF REPRESENTATIVE OF CLIENT:

Dr. Adnan Afzal (Dairy Section, SME

DA)

NAME OF SUPERVISOR:Dr. Tariq Mehmood (Visiting FacultyMember (FLSBM)


3/17

DAIRY FARMING IN PAKISTANDairy farming is the first business by man on earth

Keeping animals for Business Purpose

(CommercialDairy Farms)

The livestock sector contributed 50% of the

agriculture value added and 11% to National GDP in

2006-07


4/17

The Velocity Of Growing Business Depends Upon The

Demand Of The Business Product.

0

1000

2000

3000

4000

1980 1990 2000 2015

Year

1000

ton

M eat to tal

Beef

M utton

Poultry

M ilk (/10)


5/17

RELATION OF DAIRY PRODUCTWITH HUMAN FOOD

Grass to Glass(bioconversion concept)

Human basic need is food. Milk & Meat are basicportions of human food


6/17

MODERN DAIRY

BUSINESS CONCEPTThe focal point is to run the dairy farm as a business,

keeping the maximum productive animals & to get theirmaximum production at economy of scale

Government, semi- govt. and many private organizationsare working to develop the dairy farming

NESTLE ENGRO FOOD PDDC

LDDB SWEAT WATER


7/17

MODERN DAIRY BUSINESS

CONCEPTExotic breed animals are being imported in Pakistan

since 2004

Exotic breed animas productivity is 40-45 liter/day.

On the contrary, local breed produces 20-25 liter/day

Now CORPORATE FARMING concept is coming:It means the dairy farming at large scale(1000 animals)

JK DAIRES, SAR SABAZ, AL-SAPHIRE GROUP etc.


8/17

ISSUES FOR MODERN DAIRYFARMING IN PAKISTAN

There is always two sides of the picture

Not always profit and not always lose

Barriers for imported animals:

Environment issues

Temperature issue Feeding problem

Health care issues


9/17

CRITICAL COMPONENTS IN

PRODUCTION


10/17

OUR PROJECT OF FARMERS

DAIRY

Fully environmentally controlled Dairy Farm for 50

animalsFirst time introduced in Pakistan

This idea has been extracted from PoultryControlledFarms

Constructed with the ideas & skills of SMEDAMr. Umer Akraam Sheikh is the owner of this farm. He

is our client


11/17

VISION & MISSIONVISION

To become leader of milk production in Pakistan

MISSION STATEMENTWith an automated Australian cows controlled farm, we

ensure the quality & freshness of milk at customers doorstep. We advocate the philosophy of healthy customer forprogressive society & we are in the business to contributeour optional effort to solidify our philosophy. By thesmooth processing & better product delivery we alsomaximize the monetary & non- monetary profitability ofstake holder through our product


12/17

MANDATE OF THE PROJECTMarketing Section:

General marketing procedure for sale of cow milk in LHR, describe allthe channels (all possible ways to sale cow milk)

Develop a special strategy for sale of milk of this farm, (DHA, withprice structure, costing on the development of the supply chain)

Economic Analysis Section:

Economic analysis (on described costing structure) of this farm

Economic analysis (on described costing structure) of Sarsabz Farm

Comparison of both farm analysis conclusion


13/17

DELIVERABLE OF THE PROJECT

The deliverables of the project are listed below:

Efficient & effective marketing channel for the sale ofcow milk in LHR

Marketing strategy for sale of milk of this farm in

DHA(Phase I, II, III & IV)

Economic analysis of the farm (in comparison with anopen dairy farm) NESTLE Sarsabz


14/17

PLANNING

Our plan is to deliver the project in two portions:

Marketing Portion

Economic Analysis Portion


15/17

PLANNING

FOR ECOMIC ANALYSIS PORTION:

Our plan is to go through some data & research paperson Costing Structure, then construct a costingstructure for this Farm.

On the basis of this costing structure well collect dataof Farmers Dairy & Nestle Sarsabz Farm.

After collection of data well do comparison of bothfarms


16/17

PLANNING

FOR MARKETING PORTION:

Firstly we studied & collected information aboutalready existing supply chains in the target market

Analyzed the major supply chain in the target area

At present, we are working on making the strategy for

supply & sale of cow milk of this farm in the target area


17/17

THANKS

Documents

FARMER'S DAIRY MRP- Ist Presentation2010