10
It’s been a few short months since I accepted from Frauke Hachtmann the “Advil Gavel,” our somewhat dodgy symbol of the office of Advertising Division head. (Note to self: don’t accept job if only perk is free aspirin.) But I guess timing is everything, because the Advertising Division and AEJMC are in excellent shape. The Advertising Division reports its highest membership number of all time. The division is in good financial shape–last year we split the bookkeeping for division activities from Journal of Advertising Education costs, and that has helped us keep a handle on revenues and expenses. Attendance at division activities was exceptionally high. Special topic sessions and research panels had excellent turnouts right through the Sunday afternoon of the conference. The full-day, pre-conference teaching session was a terrific experience and drew heavily from the Chicago media community. The two industry tours (to Energy BBDO and WGN) set up by Scott Hamula were standing-room only, and the division social at Chicago’s Billy Goat Tavern was packed. Even the division’s business meeting was well attended, and I must once again thank our friends at WARC for the hospitality. AEJMC is also doing well. The Chicago conference, which was the 100th anniversary of the organization, was the second best attended event in the organization’s history. The only location that draws a bigger crowd than Chicago is Washington, and Washington is where the 2013 conference will be held. The organization itself is growing and in good shape. But the best news may be the reviving health of our industry and our programs. Lee Becker’s Annual Survey of Journalism and Mass Communication Graduates confirms something I’ve seen among our recent graduates: Hiring at the entry-level has turned the corner, and entry-level salaries, while never as much as they should be, are at the top of what is paid to graduates of journalism and mass communication programs. While newspaper journalism loudly continues its decline, other areas, including broadcast journalism, are near historic highs in terms of staffing. Seemingly defying gravity, enrollment in journalism and mass communication programs continues to be strong. I’ve heard reports of overflow freshman seminars at multiple schools. And in the faculty job market, there are currently over a dozen searches in progress for advertising assistant, associate and full professors. The Ad Division’s Year Ahead We have a number of projects for which we will be continuing development in the coming year. The Advertising Division has multiple awards for research and service, but no award for teaching. A number of members, including George Anghelcev, Peggy Kreshel, Hal Vincent and Carson Wagner, have continued their efforts to launch the first AEJMC Advertising Division teaching award. Look for nomination materials in this issue. A second area of focus is increasing the number of papers submitted to the Professional Freedom and Responsibility competition, as well as the Teaching Papers competition. While the interests of members in both these areas are strong, the commitment to professionalism and teaching have not been reflected in the numbers of papers submitted to those competitions. Get those papers ready for the April deadline. A third area of continued focus is making our conference and even more hospitable environment, especially for newcomers. Two innovations in Chicago were grouping the best papers session sequentially with the business meeting and off-site social. This allowed new members to block out a period of time for the big events. A second innovation, in conjunction with the AEJMC Membership Committee, was the initiation of “conference buddies.” The Advertising Division matched six experienced conference goers with six new members. The goal was to increase the quality of the new members’ experience, potentially leading to ongoing membership. The initial response was good, and the Ad Division led the way in terms of participation. Fall 2012 http://addivision.wordpress.com http://www.facebook.com/addivision @AdDivision by Jay Newell Head Ad Division 2012-2013 A Good Year to Get Ahead in Advertising Ad news ADVERTISING DIVISION Association for Education in Journalism & Mass Communication | FALL 2012 Where we are…(mostly good news) (Con’t on page 10)

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Page 1: Fall 2012 AdNews

It’s been a few short months since I accepted from Frauke Hachtmann the “Advil Gavel,” our somewhat dodgy symbol of the office of Advertising Division head. (Note to self: don’t accept job if only perk is free aspirin.) But I guess timing is everything, because the Advertising Division and AEJMC are in excellent shape. The Advertising Division reports its highest membership number of all time. The division is in good financial shape–last year we split the bookkeeping for division activities from Journal of Advertising Education costs, and that has helped us keep a handle on revenues and expenses. Attendance at division activities was exceptionally high. Special topic sessions and research panels had excellent turnouts right through the Sunday afternoon of the conference. The full-day, pre-conference teaching session was a terrific experience and drew heavily from the Chicago media community. The two industry tours (to Energy BBDO and WGN) set up by Scott Hamula were standing-room only, and the division social at Chicago’s Billy Goat Tavern was packed. Even the division’s business meeting was well attended, and I must once again thank our friends at WARC for the hospitality.

AEJMC is also doing well. The Chicago conference, which was the 100th anniversary of the organization, was the second best attended event in the organization’s history. The only location that draws a bigger crowd than Chicago is Washington, and Washington is where the 2013 conference will be held. The organization itself is growing and in good shape.

But the best news may be the reviving health of our industry and our programs. Lee Becker’s Annual Survey of Journalism and Mass Communication Graduates confirms something I’ve seen among our recent graduates: Hiring at the entry-level has turned the corner, and entry-level salaries, while never as much as they should be, are at the top of what is paid to graduates of journalism and mass communication programs. While newspaper journalism loudly continues its decline, other areas, including broadcast journalism, are near historic highs in terms of staffing.

Seemingly defying gravity, enrollment in journalism and mass communication programs continues to be strong. I’ve heard reports of overflow freshman seminars at multiple schools. And in the faculty job market, there are currently over a dozen searches in progress for advertising assistant, associate and full professors.

The Ad Division’s Year AheadWe have a number of projects for which we will be continuing development in the coming year. The Advertising Division has multiple awards for research and service, but no award for teaching. A number of members, including George Anghelcev, Peggy Kreshel, Hal Vincent and Carson Wagner, have continued their efforts to launch the first AEJMC Advertising Division teaching award. Look for nomination materials in this issue.

A second area of focus is increasing the number of papers submitted to the Professional Freedom and Responsibility competition, as well as the Teaching Papers competition. While the interests of members in both these areas are strong, the commitment to professionalism and teaching have not been reflected in the numbers of papers submitted to those competitions. Get those papers ready for the April deadline.

A third area of continued focus is making our conference and even more hospitable environment, especially for newcomers. Two innovations in Chicago were grouping the best papers session sequentially with the business meeting and off-site social. This allowed new members to block out a period of time for the big events. A second innovation, in conjunction with the AEJMC Membership Committee, was the initiation of “conference buddies.” The Advertising Division matched six experienced conference goers with six new members. The goal was to increase the quality of the new members’ experience, potentially leading to ongoing membership. The initial response was good, and the Ad Division led the way in terms of participation.

Fall 2012 http://addivision.wordpress.comhttp://www.facebook.com/addivision

@AdDivision

by Jay Newell Head Ad Division 2012-2013

A Good Year to Get Ahead in Advertising

AdnewsAdvertising division

Association for education in Journalism & Mass Communication | FALL 2012

Where we are…(mostly good news)

(Con’t on page 10)

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@AdDivision

We always remember and admire inspiring teachers, yet we don’t do enough to celebrate them as they deserve. I am pleased to announce that the Advertising Division is providing an opportunity for its members to recognize and celebrate excellence in teaching advertising. The AEJMC Advertising Division Distinguished Teaching Award is intended to encourage and reward individual excellence in undergraduate teaching over a sustained period of time. Nominees should demonstrate excellence in the four areas highlighted in the Teaching Award Criteria and Goal Statement—curriculum; leadership; course content and teaching methods; and assessment—but expand upon those areas to encompass additional criteria for evidence of exemplary teaching.

Eligibility To be eligible for the award, a nominee must be a member of AEJMCs Advertising Division and have at least three years of teaching experience as a full-time faculty member. Any division member can submit nominations. If you are a graduate student and know someone who deserves this award, a nomination is the perfect way to show your appreciation. If you are a teacher yourself, do not hesitate to put forward the name of a colleague or to self-nominate. It will be a rewarding experience.

Nomination Process To encourage submissions, the nomination process has been split in two stages (thanks to: Frauke Hachtmann, Heidi Hennink-Kaminski, Alice Kendrick, Joel Geske, Carson Wagner, Peggy Kreshel, Hal Vincent, Keith Quesenberry and the Division Chair, Jay Newell, for their work on finalizing the award). The details are presented below.

Stage One: Initial Nomination Materials (Deadline: Friday, December 14, 2012, 11:59 pm ET) • A nominating letter (limited to 1,000 words) outlining the ways in which the nominee demonstrates excellence in any or all of the areas of emphasis outlined in the criteria. • A brief statement from the nominee (limited to three pages) outlining why she or he should be considered for the award. In the instance of self-nomination, the nominee should request a recommendation letter from a colleague. • A current curriculum vitae • Two letters of support from students (each limited to 500 words). One letter should be from a student currently or previously enrolled in one or more classes which the nominee has taught/is teaching. The other letter should be from a student at least 2 years post graduation who had been enrolled in one or more classes taught by the candidate.

After reviewing the nominations from Stage One, the selection committee will select no more than five nominees for further consideration. Nominators and nominees selected as finalists will be notified no later than February 1, 2013.

Stage Two: Complete Finalist Application (Deadline: Monday, April 1, 2013 at 11:59 pm ET). • Initial nomination materials are automatically forwarded as part of the complete finalist application. • A “teaching portfolio” not to exceed 20 pages. The only required materials to be included in the portfolio are:

– A list of courses taught in the last three years, and quantitative evaluative data (e.g., student evaluations of teaching and learning experience, grade distributions).

– A reflective statement by the candidate outlining their teaching philosophy, goals, objectives, experiences, not to exceed 1,000 words. This will not count in the 20-page limit

The remainder of the materials in the portfolio may be chosen to best demonstrate the nominee’s achievement of the award criteria. Those materials may include but are not limited to: course syllabi; class assignments; website links/online; digital media; unsolicited student feedback; assignment rubrics; community/professional endorsements.

Final selection The selection of the award recipient will be made by the Teaching Award Selection Committee, comprised of five division members. This year’s committee members are (in alphabetical order): George Anghelcev (Chair), Peggy Kreshel, Hal Vincent and Carson Wagner. The editor of the Journal of Advertising Education, Alice Kendrick, serves as an ex-officio member with all committee responsibilities and voting privileges.

The recipient will receive national recognition and a $500 check. The winner will be announced at the Advertising Division business meeting at the 2013 AEJMC annual conference in Washington, DC.

For details and/or to submit nomination materials, please contact the chair of the committee, George Anghelcev (College of Communications, Penn State University) at [email protected] The deadline for submitting nomination materials is Friday, December 14, 2012, 11:59 p.m. ET.

Call for nominations

The Advertising Division Distinguished Teaching AwardBy George Anghelcev

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HEAD|Jay NewellIowa State UniversityOffice: 515.294.3445Fax: 515.294.5108E-mail: [email protected]

VICE HEAD|PROGRAM CHAIRCourtney BosworthRadford University Office: 540.831.5593 Fax: 540.831.5883E-mail: [email protected]

SECRETARY & EVENTS COORDINATOR Scott HamulaIthaca CollegeOffice: 607.274.1034Fax: 607.274.7076E-mail: [email protected]

ADNEwS EDITOR |Stacy JamesUniversity of Nebraska-LincolnOffice: 402.472.3069Fax: 402.472.4024E-mail: [email protected]

RESEARCH COMMITTEE CHAIRKaren MalliaUniversity of South CarolinaOffice: 803.777.1154Fax: 803.777.4103E-mail: [email protected]

SPECIAL TOPICS PAPER CHAIRGeorge Anghelcev Penn StateOffice: 814.865.4354 E-mail: [email protected]

PF&R COMMITTEE CHAIRHeidi Hennink-KaminskiUniversity of North CarolinaOffice: 919-962-2555Fax: 919-962-0620E-mail: [email protected]

TEACHING STANDARDS CHAIRTroy EliasUniversity of FloridaOffice: 614.747.0708Fax: 352.846.3015 E-mail: [email protected]

STUDENT PAPER CHAIRSela SarIowa State UniversityOffice: 515.294.0503E-mail: [email protected]

wEBMASTER|Bobbi Kay LewisOklahoma State University Office: 405.744.2970Fax: 405.744.7104E-mail: [email protected]

2012-2013 AD Division ExECUTIVE COMMITTEE MEMBERS

http://addivision.wordpress.com

KUDOSAd Division

Assistant Professor & Faculty in Residence, Department of Communication, Appalachian State University, Dr. Thomas S. Mueller, has several recent publications: “The recreational sport participation scale: Development, testing and practical application” was accepted for publication in the International Journal of Sport Management and Marketing; “Adolf Hitler and Martin Luther: Anti-Semitism, Nazi propaganda and the German Lutheran Church” in the Journal of War Crimes, Genocide & Crimes against Humanity; “Scooter crashes at university: Intervention tactics for modified behavior and helmet use” in the Journal of Traffic Injury Prevention; and “Involvement of ultramarathon runners: Understanding intention, behavior, and perceived skill of the ‘Absolute Unitary Being’” in the ICHPER-SD (International Council for Health, Physical Education, Recreation, Sport and Dance) Journal of Research.

Dr. Michael Hoefges has published a chapter titled “Advertising Regulation” in the 2012 edition of the North Carolina Media Law Handbook, a treatise on state media law in North Carolina published for media professionals, attorneys, students, and scholars. Hoefges, is an associate professor and member of the advertising/public relations faculty in the School of Journalism and Mass Communication at UNC-Chapel Hill

Dr. Sheetal Patel, Assistant Professor, Advertising, Department of Communication, University of Texas at Arlington has published “Parents of children with eating disorders: Developing theory--based health communication messages to promote caregiver wellbeing,” in the Journal of Health Communication (Patel, S., Shafer, A., Brown, J., Bulik, C., & Zucker, N.). This publication stemmed from grants from the Carnegie-Knight Initiative on the Future of Journalism and a developmental grant from the UNC School of Journalism and Mass Communication for health-related research to develop and disseminate a health marketing campaign called, “Caring for Yourself is Caring for Your Child,” which aims to engage caregivers of children with eating disorders in self-care.

“Along Came a Better Offer: Two Cases of Job Hunting Ethics,” authored by Scott R. Hamula, associate professor in the Roy H. Park School of Communications at Ithaca College, was featured in the book, Media Ethics at Work, True Stories from Young Professionals, by editors Lee Anne Peck and Guy S. Reel, and published by SAGE CQ Press. His case explores ethical dilemmas when two recently graduated students, having already agreed to accept agency positions, each chose to be quickly released so that she/he could accept another job offer.

Fall 2012 3

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Put enough brilliant minds together, and you can solve plenty of problems. Unfortunately we couldn’t make Absolut’s vision happen yet—though male childbearing would no doubt help. Mothering is a serious impediment to female creatives’ careers. In fact, panelist Jane Maas reported taking a taxi home from the hospital following the birth of her second daughter, handing the child to the nanny in her apartment lobby, and continuing on to the office in the cab. That kind of driven life is what is required of top advertising professionals, and research shows little has changed since the Mad Men era. Small wonder so many women head for the exits after brief careers in agency creative departments.

A panel with widely diverse perspectives met in Chicago at AEJMC to explore what can and should be done to overcome the paucity of female creative directors (18%) in the advertising industry. Among the panelists was grand dame Jane Maas, 80, former creative and former president of Earle Palmer Brown New York; Becky Swanson, Executive Creative Director

at Leo Burnett, “DINK” in 20th century slang (dual income no kids); Liz Taylor, mother of two, Executive Creative Director Social@Ogilvy, who freelanced many years; childless thirty-something copywriter Mary Barber Williams; feminist scholar Kim Golombisky of the University of South Florida; advertising professor Sheri Broyles, University of North Texas, and Karen Mallia of the University of South Carolina who served as moderator.

All the panelists agreed that for more women to succeed, it is absolutely essential that women mentor up and down, formally and informally, and nurture one another. While that may seem obvious, it isn’t happening. Several of the practitioners said they’d found women unwilling to help one another, and that they’d received much more support from men in their careers. Mary Williams Barber suggested that perhaps women’s reluctance to help one another grew from their own survival instinct in such a competitive atmosphere.

In a world where women control over 80% of all purchase decisions, young men control most creative

Mad women Panel Uncovers Answers to the Female Creative Director’s Dilemma.

By Karen L. Mallia

PHOTO CREDIT: http://bit.ly/UzSEz4

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departments and most advertising messages. The degree of workaholism expected of all creative staffers has increased due to clients squeezing budgets and timetables, an always-on 24/7 communications cycle, an increased competitiveness—creating an environment especially hostile to women.

You’d think instituting family-friendly policies would be a logical place to start. But the panelists didn’t even agree on that. Career-primary women like Jane Maas to Becky Swanson contended that business shouldn’t necessarily make accommodation for working mothers, but rather women have to “aim higher, be tougher and set priorities.” Swanson demonstrated some of the resentment studies have reported when childless co-workers feel parents get preferential treatment that they do not.

Liz Taylor said that like other women, she had to work hard to repeatedly demonstrate that motherhood hadn’t undermined her commitment to doing great work—and questioned why advertising can’t accept executives like Facebook COO Sheryl Sandberg who managed to get home and have dinner at 6 with her kids and still managed to rise to the C-suite. Good question.

What price success? Women face a slippery slope that men don’t when offered positions or promotions that land them in “The Pink Ghetto,” working solely on “women’s” brands like feminine hygiene and baby food and diapers. Those accounts are often offered to

women as means to promotions to creative director positions. Broyles and Mallia warned that in such cases, a big raise and title could be tempting—yet could ultimately undermine a creative’s long-term success. Golombisky also reiterated the gender stereotyping such moves reinforce, in agencies and in society. Taylor and Williams Barber felt that women must fight to work on car, beer and “boy” accounts, because those offer greater opportunity to do the award-winning work that sustains a creative career.

What is success? For some women, it’s more about flexibility and control of their own destiny rather than agency titles and power. That’s why Taylor and Williams Barber were driven to freelance. Though a connected, online world has permitted a greater degree of flexibility in where work gets done, the vast majority of staffers still spent long hours in offices.

A brave young man in the audience pointed out the centrality of men supporting women in their careers—suggesting that next year there ought to be a panel of men discussing the topic. He got a rousing round of applause. The culture change that is needed for female creatives to prosper isn’t going happen without the men in the industry recognizing the necessity for women in creative director positions, and becoming participants in the process of change.

The answers don’t all lie in the workplace. Having a supportive and equal partner at home was considered essential. So was a full-time nanny.

The “mad women” who attacked the complex topic of advertising creative careers and the unique challenges they present for women. Seated from L to R: Original Mad Woman Jane Maas, former President of Earle Palmer Brown, NY; Becky Swanson, EVP and ECD Leo Burnett; Liz Taylor, ECD Social@Ogilvy; and freelance writer Mary Barber Williams. Standing, L to R: Karen Mallia, Associate Professor, University of South Carolina, Panel Moderator; Sheri Broyles, Professor, University of North Texas; and Kim Golombisky, Professor, University of South Florida.

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The AEJMC Advertising Division invites submissions of original papers that clearly focus on some aspect of advertising or advertising education. Various theoretical orientations and methodological approaches are welcome. Individual paper submissions should not exceed 30 pages (including all notes, references, tables, and figures) and should be submitted to only one competitive paper category in the Advertising Division: 1) Advertising Research, 2) Advertising Teaching, 3) Professional Freedom & Responsibility, 4) Special Topics, or 5) Student Papers. Papers exceeding 30 pages, or papers submitted to more than one paper competition within the division, will not be reviewed for consideration. In 2013, the Advertising Division would like to encourage submissions to the PF&R competition of papers dealing with all aspects of professional competencies and development within the advertising industry.

Research Papers: Submissions should be consistent with the style and format of Journalism & Mass Communication Quarterly or the Journal of Advertising. For questions, please contact Karen Mallia, Research Paper Chair, University of South Carolina. E-mail: [email protected]. Tel: (803) 777-1154.

Teaching Papers: Teaching papers are invited on any research that addresses teaching: innovations, effective approaches, pedagogy, survey of the field, adoption of new technologies in the classroom, etc. However, keep in mind this competition is for research papers on teaching, rather than teaching tips or personal reflections. The style and format of the paper should conform to those in the Journal of Advertising Education or Journalism & Mass Communication Educator. Papers submitted to the teaching competition will be considered for review by the Journal of Advertising Education. For questions, please contact Troy Elias, Teaching Paper Chair, University of Florida. E-mail: [email protected]. Tel: (352) 392-5059.

Professional Freedom & Responsibility (PF&R) Papers: Often referred to as the conscience of AEJMC, the goal of PF&R papers is to extend knowledge about and understanding of gender, race, ethics, social, and cultural influences; values; and free expression. Submissions may take the form of traditional research papers, but essays or critical analyses are also welcome. Historical as well as contemporary topics are appropriate. For questions, please contact Heidi Hennink-Kaminski, PF&R Paper Chair, University of North Carolina. E-mail: [email protected]. Tel: (919) 962-2555.

Special Topics Papers: The special topics paper competition is the place for pioneering subjects, methods, and presentations. New approaches, innovation, and creativity are encouraged. A variety of advertising and advertising education topics and approaches (such as case histories, ethnographies, critical studies, visual essays, and methods as yet unknown) are welcome. For questions, please contact George Anghelcev, Special Topics Paper Chair, Pennsylvania State University. E-mail: [email protected]. Tel: (814) 865-4354.

Student Papers: Graduate and undergraduate students are invited to submit original research dealing with any advertising-related topic. All sole- or co-authors of these papers must be students; papers co-authored by students and faculty should be submitted to the Research Paper competition. The style and format of the paper should conform to those in Journalism & Mass Communication Quarterly or the Journal of Advertising. A cash award from the division and an additional award ($200) sponsored by the International Journal of Advertising will be given during the Washington conference to the top student paper. For questions, please contact Sela Sar, Student Paper Chair, Iowa State University. E-mail: [email protected]. Tel: (515) 294-0503.

Washington 2013

Advertising Paper Call

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Each year as you submit panel proposals and papers to the Ad Division, you have the opportunity to select a submission category. PF&R is one such category, yet many AEJMC members do not know what this category comprises. So today is your lucky day, in the event your curiosity has kept you up at night!

“PF&R” stands for “Professional Freedom and Responsibility” and AEJMC has an elected, standing committee dedicated to this issue. This committee seeks to show intellectual leadership within the association and each division and interest group is encouraged to include PF&R activities that touch on one or more subject area.

The five subject areas that comprise the PF&R mission include:

(1)Free Expression: AEJMC is committed to protecting the open exchange of ideas.

(2)Ethics: Ethical standards should remain high through education and research, although ethical issues vary by communication professions and AEJMC groups.

(3)Media Criticism and Accountability: Educators and practitioners should inspire constructive evaluation of the professional marketplace.

(4)Racial, Gender, and Cultural Inclusiveness: AEJMC programming should include women, minorities at all levels, and segments of the population historically excluded from public communication due to lack of opportunity.

(5)Public Service: Educators have a mandate to serve society beyond their teaching and research by offering services related to professional fields. This can include assistance to media organizations, practitioners, or counterpart scholarly organizations.

But how does this relate specifically to the Ad Division?

This year we co-sponsored three PF&R panels. “Mad Women!” Attack Topic: Mothering & Careers tied into the racial, gender and cultural inclusiveness subject area and explored the dearth of female creative leadership at agencies in relation to parenting. Brands Under Fire: The Importance of Authenticity, Transparency and Trust tied into the ethics subject area and considered ethical challenges faced by for-profit and non-profit organizations when building brands and maintaining consumer relationships. Presidential Election 2012: Advertising Misinformation tackled the ethical issues as well as media criticism and accountability.

Often papers submitted to the research and teaching competitions would nicely fit into the PF&R category as well. This year the Ad Division had just one paper submission in the PF&R category – Perceptions of Work-life Balance Among US Advertising Students: A Study of Gender Differences. We’d like to see more! Our division is evaluated every five years as to our involvement in the PF&R mission. Examples of advertising topics related to the PF&R mission could include papers about food and tobacco advertising that address ethical issues; and minority representations in advertising content as well as participation in the advertising business, which ties into the racial, gender, and cultural inclusiveness mission of PF&R.

As you plan your conference activities for the 2012-13 academic year, give thought to submitting your paper to the PF&R category! Feel free to contact me at [email protected] for information.

By Heidi Hennink-Kaminski

So What the Heck is PF&R, Anyway...and Why Should I Care?

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In the space of what seems like two very short decades, the Internet has become irrevocably interwoven into the social fabric of our lives. The silk thread of this constitution is social networking. Last year, in its third quarter social media report, the Nielsen group indicated that about a quarter of the time spent online by Americans is expended on social networking sites and blogs. Michael Lazerow, CMO of Marketing Cloud™ claims

that these interactions are not merely indicative of individuals just hanging out, but rather embody the concept of markets as conversations, as evidenced by the explosion of online customer conversations via these social media platforms. In support, he cites the occurrence of brand conversations through social media at a rate of 150 million conversations per day. Many of these conversations are occurring in the forums one would expect –

Like a boss!By Troy Elias

Page 9: Fall 2012 AdNews

Facebook, MySpace, LinkedIn and Twitter. In support, a recent Pew study revealed that of all social network website users, 92% are on Facebook, 29% use MySpace, 18% use LinkedIn, and 13% use Twitter. The study also revealed that 52% of Facebook users and 33% of Twitter users utilize those platforms daily while only 7% of MySpace and 6% of LinkedIn users do the same. The corollary of such extensive and frequent social media use is an increasing degree of comfort with the integration of social media in both conventional and unconventional areas of American life.

Contemporary media, for instance, suggest an industry-wide divergence from traditional résumés and an increasing reliance on online professional social networking profiles in both the application for jobs and in the evaluation of candidates. One recent Mashable editorial contends that social media has become so pervasive that job candidates who do not have at least a Facebook account are being red flagged by employers. According to the article, both employers and psychologists believe that having Facebook is a major part of the new normal while opting out is abnormal. A lack of online social connectivity is currently being associated with an unhealthy mental and emotional state. In short, to live life outside of Facebook today is to risk being deemed psychotic. Apparently, spending time online shadowing your exes, appraising tattoos, and sharing political or religious vitriol points to a generally healthy state of being. That’s good to know. I feel validated and I know you do too! I do, however, have one recommendation that I hope you’ll consider the next time you log on to Facebook to share your cat videos - Like us on Facebook!

By “us” I am referring to AEJMC’s Ad Division. The primary objective of the Division is to serve the advertising industry by bridging the gap between academia and the professional community. In the summer of 2011 the Division began taking steps to build an interactive community via Facebook and Twitter to help

meet that objective. On August 7th, 2011 we launched our Facebook page and now we’re seeking to stimulate some involvement from you. However, there are challenges. Most companies have a corporate Facebook page. You’ve probably liked those you are most passionate about or which provide you with the most optimal intrinsic or extrinsic rewards and

benefits. Some cynics argue that people only like corporate social network pages to ultimately get free materials or insider information. Once subscribers get what they want they can hide corporations’ messages from their news feed and try to avoid listening to them. We know you would never do anything like that. But that other guy? What a jerk! You probably also have over 150 Facebook friends, because, clearly you’re not a psycho. This, however, also means that your newsfeed is filled on any given day with more information than you know what to do with. It is our belief, however, that with the right amount of member involvement, we can develop compelling and valuable content of great benefit to us all, which can be delivered and processed in a streamlined manner.

This is an opportunity for our members to interact with the Division in a meaningful way. It’s a chance for us to get a better idea of your interests and for you to show support for something you hopefully like. If there are some aspects about the Division you disagree with or disapprove of this is a great platform to help us improve and evolve. If executed and integrated the way we intend, the Ad Division’s Facebook page will be a resource for shared ideas and content for pedagogy in all things advertising-related, a forum to meet and communicate with potential collaborators in real-time, and a place to celebrate who we are. With your help we can turn our Facebook page into a forum that reflects the creativity of its members. All that stands between that is one tiny click. Go ahead, you know you want to!

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An opportunity for our members

to interact with the Ad Division in a meaningful way.

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Our own Mary Alice Shaver passed away at her home near Chapel Hill in October following a brief illness. Mary Alice was the head of the Advertising Division from 1987 to 1989, chaired the committee that is now called Council of Divisions in 1989-1990, and served as president of the AEJMC from 2004 to 2005.

Mary Alice was on the faculty of UNC before moving to East Lansing where she headed the advertising program at Michigan State. She then chaired the Nicholson School of Communication at the University of Central Florida, and spent several years in Sweden researching media management at the Jankoping International Business School.

I met Mary Alice when she was enduring her first winter at Michigan State and I was writing my dissertation. We shared a

fascination with advertising media and a love of dogs.

Mary Alice’s office was my first stop when I brought home a Labrador retriever puppy. She checked out the puppy, and pronounced him good for family, but not much for the show ring.

Mary Alice leaves behind husband Dan Shaver, three children, four grandchildren, and an uncountable number of students who were influenced by her knowledge and care. She will be missed by all.

Mary Alice’s family asks that she be remembered through contributions to Therapy Dogs International, 88 Bartley Road, Flanders, NJ 07836, E-mail: [email protected], or Lab Rescue of North Carolina, 12201 N. NC Hwy 150, Suite 22, PMB 418, Winston Salem, NC 27127, www.labrescuenc.org/

SAYinG Goodbye to MArY AliCe ShAver

And finally, we will continue to make even better use of social media tools such as Twitter and Facebook, as well as continued reliance on the advertising listserv managed by Hong Cheng. Check inside this issue for a list of social media connections with the Ad Division.

The Ad Division occupies an unusual place at AEJMC. We are by no means the largest of the divisions, but we’re known as one of the most active (and with exception of yours truly), best looking. Our commitment to research

is strong—the division is one of the most rigorous in terms of research expectations. And while many focus on research, we also put heavy emphasis on the direction and quality of our teaching. It’s both an honor and a pleasure to be the division head. See you in DC.

A Good Year to Get Ahead in Advertising (Con’t from page 1)

Jay

By Jay Newell