Fair St. Louis social media campaign examplesAccounts used: Facebook, Twitter and Instagram

We used retweets on Twitter to engage with the media and celebrities as well as the participants that were present at the

event.We used photo collages on Instagram to showcase the different events that happened throughout the

weekend.

We used Facebook to post longer videos and create conversation among the participants. We also used

Facebook to spread more detailed information about the weekend such as parking instructions and changes

in schedule.

We used the hashtag #FairSTL throughout the

weekend on all of the social media pages in

order to follow the conversation among the

public.