Facebook EngagementTONY SMITHEDTC 5103NOVEMBER 9, 2013

My Technology Learning Cycle

• I am very comfortable with Excel and its various tools.

• I needed to increase my awareness of survey tools.Awareness

• Explored other past student Wikis for survey tools.

• I have used Survey Monkey once before…explored site and viewed tutorials.

Exploration & Filtration

• Learned by doing through trial and error.

• Refreshed my skills for analyzing data on Excel using “if/then” and “countif” formulas.

• Refreshed my skills on Excel Graph capabilities.

Learning

• Developed hypothesis for Facebook Engagement based on age.

• Developed prototype survey in Survey Monkey and tested on my wife.

• Revised Survey and posted on my fb wall as well as sending via email.

• Analyzed data and created graphs.

• Tested hypothesis.

Application

HypothesisThe older a person is the less

Facebook Engagement he or she will have.

Distribution

•Sent survey via Facebook news feed and Email to 67 people. •Received 38 responses.•Analyzed 34 response (4 responses received after my analysis was begun).

My Survey

Demographics of Surveys Analyzed

Femal

e

Male

Gender

21 to 29

30 to 39

40 to 49

50 to 59

OVER 60

Age Catagory

Results

21 to 29 30 to 39 40 to 49 50 to 59 OVER 60 F M0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Facebook Engagement Resultsby Tony Smith

11/07/13

Access & View FB Like FB Postings Comment on FB user Postings Use Chat on FBAdd Photos to FB Overall Engagment

Age Group Gender

Leve

l of

Face

book

Eng

agm

ent

Conclusions1.My hypothesis was not supported by the data. 2.Younger age category and over 50 had overall lower

Facebook Engagement than 30 to 49 age group.3.Females had significantly higher Facebook

Engagement than males.4. “Liking” comments and photos was the highest form

of Facebook Engagement.5.“Chatting” was the lowest form of Facebook

Engagement.