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Your Page needs a focus and strategy behind it, so first you need to decide what it’s going to be all about. Once you grow your page to 25 fans , it will allow you to get dedicated URL for your Page , so that your URL will be easier to share, remember, and discover. You should use either your full name (if you haven’t already used it for your Facebook profile) or a positioning statement, such as http://facebook.com/facebookmarketingexpert. Facebook will now show in public search listings that branded Facebook Pages users have designated as their favorite brands. 1. Add the selected Twitter app or sync the FB fan page with the Twitter account 2. Add Facebook fan page badge inside blog AND company website

Facebook 101 Tip Sheet For Business

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Facebook tricks and tips to setup a Facebook presence.

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Page 1: Facebook 101 Tip Sheet For Business

Your Page needs a focus and strategy behind it, so first you need to decide what it’s going to be all about.

Once you grow your page to 25 fans , it will allow you to get dedicated URL for your Page, so that your URL will be easier to share, remember, and discover.

You should use either your full name (if you haven’t already used it for your Facebook profile) or a positioning statement, such as http://facebook.com/facebookmarketingexpert.

Facebook will now show in public search listings that branded Facebook Pages users have designated as their favorite brands.

1. Add the selected Twitter app or sync the FB fan page with the Twitter account2. Add Facebook fan page badge inside blog AND company website

Page 2: Facebook 101 Tip Sheet For Business

3. Add content in fan page so people can share and comment on it : articles, event announcements & photos, intro video, vlogs, LinkedIn Profile, event news, brand info, blog posts via syndication, Delicious Bookmarks, PowerPoint Presentations

4. Send events to friends and link back to the fan page/company URL5. Examples: 33,00+ fans, 2,000+ wall posts6.

7. http://www.facebook.com/ernstandyoungcareers?v=wall 8. Buy an advertising banner:

Page 3: Facebook 101 Tip Sheet For Business

9. Buy a video ad banner, where friends can comment on:

9. Ad an event ad:

10. Buy an ad for your Facebook Fan Page: Target & bid max. daily spending (CPM or CPC) Ad Pricing FAQ: http://www.facebook.com/help.php?page=864

Page 4: Facebook 101 Tip Sheet For Business

11. Link Facebook fan page to your Twitter account: www.facebook.com/twitter

Page 5: Facebook 101 Tip Sheet For Business

12. Facebook Tagging: End every wall post with @UR Fan Page so your fan page’s link will show in your wall and your friends’ wall:

11. Add Facebook URL in e-mail signature, business cards & e-mail12. Write articles and/or blog posts on other sites, leaving your Facebook URL in your bio or byline13. Hold a contest on Twitter( ), where you give out free information or products to people who become fans of your Page on Facebook14. Become “fan” of other fan pages in your niche, on a variety of social networks15. Keep track of personal brand mentions, you should occasionally (depending on your popularity) perform a search in Facebook to see what people are saying, both inside your network and outside “comment” or “like” the post / add as a friend / invite to page