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Facebook 101Facebook - The largest social networking platform in
the world
By Kelby PeacheySocial Media Chair - National Arthritis Walk Volunteer Committee
Denver Arthritis Walk Co-ChairPeachey's Pack Team Captain
www.peachypains.com | Twitter/Facebook: @PeachyPains
Facebook 101 covers the following:
What is Facebook? How is Facebook useful for nonprofits? How many nonprofits are using Facebook? What is the difference between Facebook Pages and Groups?
Tips for getting started quickly!
Facebook for Arthritis Walk
What is Facebook?
• Facebook is a global social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.
What is Facebook?
Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/
It’s really all about the social graph of your supporters, volunteers, donors, staff and advocates.
Why should I care about Facebook?
The Stats
Why should I care about Facebook? The Stats
• 300 million active users (September 15, 2009)• 50% of active users log in daily• Fastest growing demographic is 35 and older
• 6 billion minutes are spent on Facebook each day (worldwide) • 10 million users become fans of Pages each day
• 65 million active users accessing Facebook through their mobile devices.
• More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
Source: http://www.facebook.com/press/info.php?statistics
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Facebook YouTube Twitter LinkedIn MySpace
74.0%
46.5% 43.2%
32.9%
26.1%
Percent of Nonprofits
Commerical Sites
Popularity of Commercial Social Networks
Why should I care about Facebook? The Stats
Understanding Facebook
So many choices: Group vs Pages
March 2009
Understanding Facebook
• Groups:A way to dip your toe or run a small campaign
• Pages:Improved communication with supporters, metrics, and control
Understanding Facebook - Groups• Starter organization profile
• Typically used by smaller organizations or chapters of a larger nonprofit
• Easy to set up; good place to dabble with Facebook
• User actions display on their profile and in their friends’ news feeds
• Limitations
– Updating and notification capabilities restricted
– No applications
March 2009
Understanding Facebook - Groups
March 2009
Understanding Facebook - Pages• Custom Vanity URL once you have 25 fans
• Facebook’s preferred location for big organizations, brands, and public entities
• You can message entire “Fan” base
• “Status update” updates every fans profile and displays in their friends’ newsfeeds
• Pages can use applications
• **Advanced Reporting** (Facebook Insights)
• Real time feedback from supporters (or critics)
June 2008
Understanding Facebook - Pages
• Friendly URL
• Logo
• Outposts
• Info
• Fans
• YouTube
• Events
• Photos
• Community
• Relationships
Page vs. Group in Facebook
Page
Groups
How Does Facebook Work?
Home Page verse Profile PageA few basics
Home Page
A few basics
THE KEY!! Keep your page name short and accurate, can't change after you create it. There is a day or two lag for it shows up in search
Facebook FriendsNotifications. Lets you know if someone has interacted with your page.
Access to your profile
Data
News Feed!! When you make updates to the Page, it appears in the streams of your fans or people who have joined your page. This is very powerful viral marketing
Share Status – accurately updates of information. "Write Something" lets you post rich content"
Profile Page
Your profile’s page. A few basics
Access to your insights, notifications, etc.
Share Status - accuracy updates of information. "Write Something" lets you post rich content
Show’s your latest Status Messages called the “Wall”. The Wall is a history of interactive messages. More interactive content is better.
Start with information tab: be complete, accurate, and honest
Cover Photo!
4 areas of importance!• The following are 4 areas of importance when on
Facebook. They allow you the most access and interaction with your friends. These 4 areas are available on both your profile page and home page– The Key
• Provides access to important areas within your Facebook page. Allows you to add photos, events, etc.
– Share Status• How you communicate with your friends
– News Feed• When you make updates to the Page, it appears in the streams of
your fans or people who have joined your page. This is very powerful viral marketing
– Notifications• Lets you know if someone has interacted with your page.
How to get started?
A few basics
How to get started?
1. Sign up and create a Facebook Account *1. To get started, go to Facebook.com, click "Register" and fill out a short
online registration form. Once you're signed up, you'll need to have a profile to share information and photos about your organization with others.
2. What to include in your organization's profile? 1. Photos, links to your website and videos can all be added. And
remember, when creating your profile you can include as little or as much information as you feel comfortable.
*For further instructions on How to Set Up a Non-Profit Facebook Page, please see “How to set Up a Non-Profit Facebook Page” document.
Find friends and connect with your community• Use the search feature to find friends who are already using Facebook and ask to be
their friend. • You can add just about anyone you can think of including your members, supporters,
volunteers, staff and board members. Don't worry if you don't have a big list right away. Once you have two or more contacts, you'll be able to expand your social network by locating mutual friends and contacting them.
• The process is very simple. – Start by creating an album by visiting your
“Key”. – Then assign limitations (e.g. visible to my
members only). – Upload photos within them. The album is
then put into your profile, and other users can see and comment on them.
– You can also "tag" your photos with the names of people you mention and share the photos via a web link or by e-mail. What’s more is that you can order prints online!
One of Facebook’s most popular features has been the ability to upload and share pictures. Facebook also offers an unlimited quota!
Upload and share pictures
Add more photos here!
Facebook is a great place to promote your events. Simply create the event, add pictures and invite your contacts to join. In addition to groups, you can post details of events in your profile so people can RSVP for an event. You also have the option to leave the event open to people in your network or open for everyone.
Promote your event!
A few resources for you to get started…
• 4 Facebook Tips for Nonprofit Success – See What Others are Doing by Blackbaud• So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth Kanter• Nonprofit Directory on Facebook by Facebook• Facebook Best Practices for Nonprofit Organizations by DIOSA Communications• 5 Creative Ways to Hack Your Facebook Profile Photo by All Facebook• How To Develop A Facebook Page That Attracts Millions of Fans by All Facebook• Facebook for Business Super Guide by Interactive Insights Group• HOW TO: Set Up a Winning Facebook Fan Page by Mashable• Facebook Groups and Pages – Features, Benefits And Killer Tips by John Haydon• A beginner's guide to Facebook for non-profits by Wild Apricot
