Extra-Curricular Activities conducted by the Department: 2018-2019

The CENTRE FOR INTERDISCIPLINARY RESEARCH conducted a workshop on “Software Engineering” for

the students of CSE, ISE and IEM on Monday, 29th

April, 2019 (from 10.30 am) under IIIE (Indian Institute of

Industrial Engg).

The following senior resource persons from MINDTREE conducted the sessions:

1. Mr. Arun B R, Agile Consultant

2. Mr. Junaid M, DevOps Consultant

3. Mr. Parashuram Bellikatti, Agile Coach, Transformation Specialist

4. Mr. Santhosh MP, Program Architect– Cloud Business Solutions, Digital Business Solutions

5. Mr. Vishal Venkatesan, Agile Coach

6. Mr. Raghavendra Prakash, Program Architect, Cloud Business Solutions.

Mr Abhinav, Software engineer

The following topics were covered:

1. Agile development 2. DevOps 3. Scrum 4. Cloud computing.

Activities Conducted

Date Topic Co ordinators

A two day National Symposium

on 4th and 5th July 2018 Emerging Trends in Industria l Safety and Health

Prof U Krishnaprasad and Prof Rashmi

five day Faculty Development Programme

23rd-27th July 2018 Data Analysis using R Programming and Predictive Modelling

Mr U Krishnaprasad, Ms Rashmi S and Mr Shivasharan Yalagi.

National Conference 12th December 2018 Emerging Trends in

Engineering and Management- 2018

Dr W Yerriswamy,

Prof T J Jitendra, Prof M R Prabhushankar

As a value addition, the department conducted ZAbP week which was held

between 13th to 17th November 2018. The objective of the program is

1. To convey the students the importance of attendance.

2. To inculcate the discipline among the students.

Lecture series from various industrial experts were arranged during ZAbP week.

Sl

No

Date Name of resource

person / Topic

Organization Topic PO and PSO s Covered

1 13-11-2018 Mr. Karthik Sundarraj

ARK Infosolutions

Pvt. Ltd.

Bengaluru.

Industry 4.0 PO4,PO2,P O5,PO9,P11 ,PO12

PSO1, PSO3, PSO4

2 22-11-2018 Mr.SupreethY.S RVCE, Student

Bengaluru

INNOVATION. PO1, PO2, PO5 PSO1, PSO2, PSO3,PSO 4

3 15-11-2018 Mr. Satish

Kumar. S

Infosys,

Bengaluru Marketing through

social Media

PO1, PO2, PO3, PO5 PSO1, PSO2, PSO3, PSO 4

5 17-11-2018 Mr. B. Vinod Kumar

Wipro Infrastructure

Ltd,

Bengaluru

ERP

APPLICATIONS PO4, PO2, PO5, PO9, P11, PO1

PSO1, PSO3, PSO4

Day -1, Date: 13th Nov 2018

Topic delivered: Industry 4.0

Name of the resource person: Mr. Karthik Sundarraj, Simulation Technology | Strategic

Accounts | CoE Specialist | Technical Pre-Sales | Elevator Pitch | Project Mgmt,

ARK Infosolutions Pvt. Ltd.

Course Outcome:

Course Outcome Relevance to POs and PSOs BLL

Develop the understanding about disruptive technologies or Industry 4.0.

PO4, PO5, PO9, PO11, PO12 PSO1, PSO3, PO4

L3

About Resource Person: An Experienced Professional in Simulation Technology and

Engineering Competency Development across Academic and Commercial Business segments. A

Business development strategist involved in ideation & development of excellence centers, funded

projects and technology setups. An enthusiast of Research, Innovation and Disruptive technology

(Industry 4.0), rigorously works on their implementation in Industry and Academia.

In the current role as Head of Simulation Technology (FEA & CFD) with a dual role of being the

National Technical Manager for Technology Support, I take responsibility of developing technical

competency, evolve and execute different excellence and innovation centers, Industry Academia

connect, implementing disruptive technology skill sets, extending support to engineering services

& man power consultancy in the area of simulation technology and development of Online skill

development methods.

Overview of content delivered:

Disruptive technologies typically demonstrate a rapid rate of change in capabilities in terms of

price/performance relative to substitutes and alternative approaches, or they experience

breakthroughs that drive accelerated rates of change or discontinuous capability improveme nts. Gene-

sequencing technology, for example, is advancing at a rate even faster than computer processing

power and could soon make possible inexpensive desktop sequencing machines. Advanced materials

technology is experiencing significant breakthroughs, from the first artific ia l production of graphene (a

nano-material with extraordinary properties including strength and conductivity) in 2004, to IBM’s

creation of the first graphene-based integrated circuit in 2011. Technologies that matter have the

potential to dramatically change the status quo. They can transform how people live and work, create

new opportunities or shift surplus for businesses, and drive growth or change comparative advantage

for nations. Next-generation genomics has the potential to transform how doctors diagnose and treat

cancer and other diseases, potentially extending lives. Energy storage technology could change how,

where, and when we use energy. Advanced oil and gas exploration and recovery could fuel economic

growth and shift value across energy markets and regions.

The Twelve potentially economically disruptive technologies:

Mobile Internet: Increasingly inexpensive and capable mobile computing devices and Internet

connectivity Automation of knowledge work intelligent software systems that can perform

knowledge work tasks involving unstructured commands and subtle judgments

The Internet of Things: Networks of low-cost sensors and actuators for data collectio n,

monitoring, decision making, and process optimization

Cloud technology: Use of computer hardware and software resources delivered over a network

or the Internet, often as a service

Advanced robotics: Increasingly capable robots with enhanced senses, dexterity, and intellige nce

used to automate tasks or augment humans

Autonomous and near-autonomous vehicles: Vehicles that can navigate and operate with

reduced or no human intervention

Next-generation genomics: Fast, low-cost gene sequencing, advanced big data analytics, and

synthetic biology (“writing” DNA)

Energy storage: Devices or systems that store energy for later use, including batteries

3D Printing: Additive manufacturing techniques to create objects by printing layers of material

based on digital models

Advanced Materials: Materials designed to have superior characteristics (e.g., strength, weight,

conductivity) or functionality

Advanced oil and gas exploration and recovery: Exploration and recovery techniques that make

extraction of unconventional oil and gas economical

Renewable energy: Generation of electricity from renewable sources with reduced harmful

climate impact

Each of these technologies has significant potential to drive economic growth and even change the

sources of comparative advantages among nations. Energy technologies such as unconventional

oil and gas and energy storage could power overall economic growth, while technologies such as

advanced robotics and 3D printing could foster increased productivity and growth in the

manufacturing sector. These types of impacts could help nations develop and exploit their unique

resources and capabilities in new ways, potentially shifting the global center of gravity across

sectors and regions. Many of these technologies pose new regulatory and legal challenges. Some,

such as autonomous vehicles, will require sensible regulatory regimes to help foster their growth

and realize their benefits. Next-generation genomics and the Internet of Things will need

appropriate controls to help avoid accidents or misuse. As these disruptive technologies continue

to evolve and play out, it will be up to business leaders, entrepreneurs, policy makers, and citize ns

to maximize their opportunities while dealing with the challenges. Business leaders need to be on

the winning side of these changes. They can do that by being the early adopters or innovators or

by turning a disruptive threat into an opportunity. The first step is for leaders to invest in their own

technology knowledge.

Technologies such as advanced robots and knowledge work automation tools move

companies further to a future of leaner, more productive operations, but also far more

technologically advanced operations. The need for high- level technical skills will only grow, even

on the assembly line. Companies will need to find ways to get the workforce they need, by

engaging with policy makers and their communities to shape secondary and tertiary education and

by investing in talent development and training; the half-life of skills is shrinking, and companies

may need to get back into the training business to keep their corporate skills fresh.

FEEDBACK PARAMETERS:

Rating: 5-Excellent, 4-Very Good, 3- Good, 2- Average, 1- Below Average

Sl. No. Parameters Excellent Very Good Good Average

1 Level of understanding. – P1 40 27 2 1

2 Exposure to new perspectives. – P2 49 17 4 0

3 Overall effectiveness of the content. – P3 43 24 3 0

IMPACT ANALYSIS:

60 Impact Analysis

50

40

30

20

10

49

40 43

27 24

17

P1

P2

P3

2 4 3 1 0 0 0

Excellent Very Good Good Average

Stu

den

ts R

esp

on

ses

Day – 2, Date and Time: 15th Nov 2018, 2:30 -4:00PM

Name of the Resource person with designation: Mr. Satish Kumar. S , Infosys Bengaluru

No. of Students Attended: 68

Course Outcomes: At the end of the class student will be able to:

CO COURSE OUTCOME STATEMENT BLL

1 Discuss the ‘best opportunities available’ to a brand for connecting with prospective consumers through social media marketing strategies.

L6

COs PSO1 PSO2 PSO3 PSO4 CO-PO mapping: 3 2 3 2

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12

3 3 - - 3 3 - - - - - 2

CO- PSO mapping:

DESCRIPTION AND DOCUMENT OF THE ACTIVITY DELIVERED:

The invited talk on the topic titled: “Marketing through Social Media”An overview” delivered by Mr.Satish Kumar. S, Infosys Bengaluru.

Introduction

Social media is hot. Social Media is now the trend. And for businesses it represents a marketing

opportunity that transcends the traditional middleman and connects companies directly with

customers. The explosion of social media phenomenon is as mind boggling as that and the pace at

which it is growing is maddening. Trust and goodwill are the basis of social networking, and by

marketing in the realm of social media these fundamental notions need to be adhered. It is probably

the only marketing platform that encourages fool proof communication and accountability among

sellers as well as consumers. Global companies have recognized Social Media Marketing as a

potential marketing platform, utilized them with innovations to power their advertising campaign

with social media marketing.

Topic Delivered: “Marketing through Social Media”

Social media is the medium to socialize. They use web-based technology to quickly disseminate

knowledge and information to a huge number of users. They allow creation and exchange of user-

generated content. Facebook, Twitter, Hi5, Orkut and other social networking sites are collective ly

referred social media

Social media marketing:

Social media marketing consists of the attempt to use social media to persuade consumers

that one's company, products and/or services are worthwhile. Social media marketing is marketing

using online communities, social networks, blog marketing and more.

Growth of social media marketing: Here’s a breakdown of what the small businesses reported as the main uses of social media marketing:

75% have a company page on a social networking site.

69% post status updates or articles of interest on social media sites.

57% build a network through a site such as LinkedIn.

54% monitor feedback about the business.

39% maintain a blog.

26% tweet about areas of expertise.

16% use Twitter as a service channel.

Benefits of social media marketing: Significantly different from conventional marketing

strategies, Social Media Marketing (SMM) offers three distinct advantages. One, it provides a

window to marketers to not only present products / services to customers but also to listen to

customers’ grievances and suggestions. Two, it makes it easy for marketers to identify various

peer groups or influencers among various groups, who in turn can become brand evangelist and

help in organic growth of a brand. And, three, all this is done at nearly zero cost (as compared to

conventional customer outreach programmes) as most of the social networking sites are free.

Social media marketing helps in:

Generating exposure to businesses.

Increasing traffic/subscribers.

Building new business partnerships.

Rise in search engine rankings.

Generating qualified leads due to better lead generation efforts.

Selling more products and services.

Reduction in overall marketing expenses.

Understanding the Relevance of Social Media in Marketing:

The role of social media in marketing is to use it as a communication tool that makes the companies

accessible to those interested in their product and makes them visible to those that don't know their

product. It should be used as a tool that creates a personality behind their brand and creates

relationships that they otherwise may never gain. This creates not only repeat-buyers, but customer

loyalty. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of the business.

Why businesses need to consider social media marketing services?

Size: Facebook has over 250 million users globally. On an average, 70-100 tweets happen by the second. An average user on Facebook has 120 friends. This is the kind of enormity Social networking sites espouse and with this comes the license to communicate powerfully. But when

such large numbers are involved, there is a danger of something going wrong and when it does, it happens in a big way. An expert should be hired to do what is best for business.

Transparency: No cheat code involved. No black hat techniques allowed. Everything that happens in the social networking landscape is fool proof. Companies cannot fake authenticity in

an attempt to get more people involved. Members can choose to associate with the company or opt out. Opinions made on social networking platforms are taken seriously and the more authorita t ive

the companies get, more seriously they are taken.

• Reach: It is possible to make mark globally and do it quickly using social networking sites. • Boost website traffic: Social media is probably the fastest and easiest means of redirecting

traffic to company’s website. By simply placing their website URL in their profile, the company

can have all their profile visitors check out their website and a percentage of traffic is sure to get

converted in course of time. This is the virtual way version of “word-of mouth”.

• Branding: Buying a candy may have been impulsive all your life, but if it is discussed on a social networking site, there is likely to get brand conscious even a candy. Social media is a smart

way to build brands. Social media platforms are known to be one of the most powerful and fast

means of branding. Some of the big brands like Coke, Ford, Dell, IBM, Burger King are some of the well known brands have powerfully used social media platforms to endorse themselves.

Types of Social media:

Social networking (Facebook, LinkedIn, Google+).

Microblogging (Twitter, Tumblr).

Photo sharing (Instagram, Snapchat, Pinterest). Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Conclusion:

There is no escaping social media these days, either for individuals or for businesses. Today, it is

impossible to separate social media from the online world. Whether you are an individual, a

startup, small business or a large corporation, an online presence and an ongoing conversation with

your constituents is a baseline requirement -- and will take time and expertise. Companies are

diverting resources and rethinking their traditional outreach strategies. And as the social media

wave dissipates into the vast ocean of connected experiences, the term itself will become an entry

in dictionaries and encyclopedias and we will embark on a new era of knowledge, accessibilit y

and experiences unbound by distance, time or physical walls. It is high time that every business

adopts social media and takes it seriously!

level of understanding

No of students

34 30

2 1 0

5 4 3 2 1

Exposure to new perspectives

35 30

25

20

15

10

5

0

31 27

9

0 0

5 4 No of students

3 2 1

IMPACT ANALYSIS OF CONTENT

Sl.

No. Feedback Statements

Rating

5 4 3 2 1

1 level of understanding

2 Exposure to new perspectives

3 Overall effectiveness of the content

4 modern Technology applications in marketing

Day – 3 Date: 16/11/ 2018 Time: 11-12.30 noon.

No. of Students: 87

Topic: Invited Talk on INNOVATION.

Name of the Resource Person: Mr.Supreeth.Y.S, RVCE, Bangalore

Course Outcome Relevance to POs and PSOs

Explain the importance of Innovation PO 6, PO 12

Course mapped:

Management and entrepreneurship – 15 AL 51

Profile of Resource Person:

EDUCATION: BE in Information Science and Engineering, RVCE, Bangalore.

EXPERIENCE:

2016-2017 worked as a Product Developer at Electromotive Technologies Pvt Ltd

2017 – Till date working as IOT Developer, designing smart home devices for international Clients.

2 Years of training and mentoring in various technologies like IOT, machine Learning, Data Science, Artificial Intelligence, Virtual and Augmented Reality and many more. Have trained more than 3000 engineering students till date

PAPERS PRESENTED:

“Reservation based Smart parking system for smart cities” at International conference on IOT

published in IJERT. ISSN – 2278-0181

1 2 3 No of Students

5 4

0 1

7

27

Modern technology

applications in marketing 33 35

30

25

20

15

10

5

0

1 2 3 No of Students

4 5

0 0

11

23

33 35 30

25

20

15

10

5

0

Overall effectiveness of

the content

201741034208

“Smart wearable for women safety” at I7C conference published in IFERP. ISBN – 9788193296639

PATENTS (Filed):

“Impact Sensitive Head Gear” – An add on module for head gear capable of measuring the impact on head (if any, during mishaps) and capable of alerting emergency services with the location of the victim. Application Number –

PROJECTS and AWARDS:

1. Representing India in Scotland at Climate launchpad, showcasing our IOT based water

quality analyzer developed at Tequed Labs

2. Designed RFID based baggage tracking system for Airports for the Central

Government of India. Received 75000/- INR cash award and currently working with

the Government to implement the same in Indian Airports. .

3. Designed Reservation based smart parking system (won best project award) at IOT

WINTER Championship 2016.

4. Developed Security system for smart cities currently mentored by Amazon. 5. Designed a Smart Helmet – which sends location to nearest Ambulance if met with an

accident. This project got recognition in various international events like Masterpiece

2017 held at Dubai, NASSCOM Product Conclave and also won various cash rewards.

6. Developed Low cost Smart wearable device for Women Safety which won various International awards This project was also selected to be exhibited at NASSCOM

Product Conclave and also at Maker Fair Bangalore.

OVERVIEW OF THE CONTENT DELIVERED:

The speaker discussed about following: 1. Innovation, Entrepreneurship & start-up companies.

2. Innovating affordable medical emergency devices (smart helmets) for masses for

preventive and reactive healthcare.

3. Design of RFID based baggage tracking system for Airports.

4. Design of Reservation based smart parking system. 5. Development of Low cost Smart wearable device for Women Safety.

6. Encouraging entrepreneurship among engineering graduates.

7. Internet of things & start-up companies.

Impact Analysis:

Day – 4, Date: 17th Nov 2018

Topic delivered: ERP APPLICATIONS

Name of the resource person: Mr. B. Vinod Kumar, Head of Purchase - WIPRO ENTERPRISES

PVT LTD

Course Outcome:

Course Outcome Relevance to POs and PSOs BLL

Develop the understanding about ERP applications.

PO4, PO5, PO9, PO11, PO12 PSO1, PSO3, PO4

L3

About Resource Person: Focused and Proactive Supply Chain professional with 14+yrs of

experience in Domestic and Global Purchasing, Strategic Negotiations, Supplier Selection and

Management Customs clearance.

Currently responsible of 300Mn procurement / annum –it includes Steel Tubes and Rounds,

Forgings, casting, plastic moldings parts, rubber parts and Brought out components.

Leading a team of 17 direct reportees and 25 contract reportees

Holds:

EMDp -Logistics and SCM from XLRI Jamshedpur 2018

Masters in Supply Chain Management-Indian Institute of Materials Management-2012

Bachelor’s Degree in Industrial Engineering and Management -JSSATE -2010

Diploma in Tool & Die Making-NTTF 2004

Overview of contend the delivered:

Enterprise resource planning (ERP) is the integrated management of core business processes,

often in real-time and mediated by software and technology.

ERP is usually referred to as a category of business-management software — typically a suite of

integrated applications—that an organization can use to collect, store, manage, and interpret data

from these many business activities.

ERP provides an integrated and continuously updated view of core business processes using

common databases maintained by a database management system. ERP systems track business

resources—cash, raw materials, production capacity—and the status of business commitme nts:

orders, purchase orders, and payroll. The applications that make up the system share data across

various departments (manufacturing, purchasing, sales, accounting, etc.) that provide the data.

ERP facilitates information flow between all business functions and manages connections to

outside stakeholders.

Enterprise system software is a multibillion-dollar industry that produces components supporting

a variety of business functions. IT investments have become the largest category of capital

expenditure in United States-based businesses over the past decade. Though early ERP systems

focused on large enterprises, smaller enterprises increasingly use ERP systems.

The ERP system integrates varied organizational systems and facilitates error-free transactions and

production, thereby enhancing the organization's efficiency. However, developing an ERP system

differs from traditional system development. ERP systems run on a variety of computer

hardware and network configurations, typically using a database as an information repository.

FEEDBACK PARAMETERS:

Rating: 5-Excellent, 4-Very Good, 3- Good, 2- Average, 1- Below Average

Sl. No. Parameters Excellent Very Good Good Average

1 Level of understanding. – P1 40 27 2 1

2 Exposure to new perspectives. – P2 49 17 4 0

3 Overall effectiveness of the content. – P3 43 24 3 0

IMPACT ANALYSIS: