Extending the Benefits of BI with Industry Business Analyticsassets.timoelliott.com/docs/industry_business_analytics.pdf · Extending the Benefits of BI with Industry Business Analytics

Extending the Benefits of BI with Industry Business Analytics

Andy Hirst, Senior Director,Industry Marketing SAP BusinessObjects

© 2010 SAP AG. All rights reserved. / Page 2

Three Converging FactorsDriving the Emergence of Business Analytics

“Business analytics empowers people in the organization to make better decisions.....

It encompasses both the reporting of performance andthe attempt to understand and predict it.”

Thomas H. DavenportThe New World of “Business Analytics”, 3/10

Exploit the explosion in data across organizations and their respective ecosystems

Data

Decision makers need real-time, industry-specific data-driven insight that they can access and analyze.

Access

Volatile business conditions demand actionable insight to drive closed-loop execution

Action


Build or Buy Analytics ? Business Analytics Brings Interactive Insight to Decision Making

Traditional Business Intelligence

■ Set of metrics often focused on measuring past performance■ Use Business Intelligence tools to build your own reports and analytics ■ Need internal or external resources to build reports and analytics required

*Source: Thomas H. Davenport, The New World of “Business Analytics”, March 2010

Business Analytics

■ Extends core BI and EPM capabilities via Industry and LoB-specific use case solutions to deliver hindsight, insight & foresight

■ Pre built content and analytics using best practice

■ Out of box capability – less internal resource needed


Industry Business Analytics Solutions


Targeting specific industry business problems

Analytic Applications■ Industry and LoB-specific extensible design■Rapid deployment in weeks■SAP BusinessObjects Applications■ Implementation service

Enterprise Risk Reporting for

Banking

Sales Analysisfor Retail

Planning and Consolidation for

Healthcare

Quality Management for

Healthcare


Banking On-Shelf Availability

Analysis

CustomerAnalysis and Retention for

Telecommunications

RapidReadiness

Assessment for Defense & Security


Public Sector

Trade Promotion Effectiveness

Analysis


Analytical Solutions In Development for 2010/11

Sustainable Cities Analysis

Solvency II Reporting and Analytics

Customer Analytics for Banking

Planning and Forecasting for Oil & Gas

Smart Grid Analytics


Analytic Applications from SAPStandardized Architecture Designed for Scale and Extensibility

Virtual Source Table Structures Mapping Rules Virtual Target Schemas Schema Definitions Interface Files for SAP Administration Manual User Manual

Relational Schema Stored Procedures Working Sample Database Business Objects Universes Web Intelligence Reports Xcelsius Dashboards

Technical Content

SAP BusinessObjects Portfolio

Web Intelligence

Xcelsius, Explorer…

Multiple Disparate Data Sources

Industry LOB Data Model BusinessObjects

Universes etc.

Dashboards, Reports, Guided Analysis

DataFederator

Services

Assessment Data Source & KPI Mapping Delivery & Implementation Project Management Training

Governance Risk & Compliance

BPC, PCM & Strategy Mgmt…

3rdParty

In-House

Analytic Application Architecture

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Sales Analysis for Retail

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How to Profitably Move Beyond the Challenges

Logistics

Store Ops

Planning

PROFITS

Merchandising

Retain Customers with Great ExperienceTargeted assortments meet needs of all shoppers

Right amount of right products in stock

In-store / online experience meets expectations

Understand Shopper DemandUnderstand shopper demand at product-store or channel

level, roll-up to enterprise viewOne real time source of demand and shopper information Draw insight from promotions, loyalty data to refine offerings

Respond Quickly to ChangesBetter respond to changes in the market due to a detailed

understanding of cost components

Timely information to alter distribution strategies – get products to the stores with the most demand

Refine future promotion strategies by store to maximize return

Fulfill across channels as promised

Real Time VisibilityAll relevant product, cost, customer informationAll inventoryDeliveries, orders


Analytic Application Example Sales analytics for Retail

Visualization and Semantics1 Universe 3 Dashboard 5 Reports

Data/Connectivity72 QaaWS connectors 15 Interface Tables 47 tables in a relational star schema 15 Data Federator Virtual Tables 1 Demonstration Database Archive

Supporting Technical Delivery1 DDL Scripts3 SWF files connected to a backend 1 BIAR file1 DFA file (Data Federator model)

DocumentationInstallation Manual User Guide Administration Manual Technical Documentation

Data Model

On-ShelfAvailability Analysis


Retail Sales Analytics

© SAP


Government Stimulus and Spend Reporting

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Public Sector

Government Stimulus Tracking and Reporting

Visualization and Semantics2 Universes 1 Dashboard 4 Reports 2 XMLs

Data/Connectivity49 QaaWS connectors 12 Interface Tables 28 Data Integration Data Flows RSS Search + Yahoo Mapping 47 tables in a relational star schema 22 Data Federator Virtual Tables 1 Demonstration Database Archive

Supporting Technical Delivery95 DDL Scripts1 SWF files connected to a backend 1 BIAR file1 DFA file (Data Federator model) 1 ATL file (Data Integrator content)

DocumentationInstallation Manual User Guide Administration Manual Technical Documentation

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http://www.tib.wa.gov/performance/Dashboard/

http://www.recovery.gov/�

http://www.recovery.gov/�

http://www.tib.wa.gov/performance/Dashboard/�


Planning and Consolidation for Public Sector

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Solution OverviewPlanning & Consolidation for Government (UK)

Linking Strategy to Execution:Delivering the integrated Long Range Planning, Business Planning and Financial Reporting

Key Deliverables Public Sector data model Over 20 input schedules Business logic Predefined reports and dashboards

Key Partner Co-Innovation Virtual High Five (VH5) Former Government Executive

Go-to-Market Assets Solution Brief (Global) Point of View Document Implementation User Guide Demo & Demo Scripts

1. Long Range Planning

© SAP 2010 / Page 18

2. Business Planning & Performance Reporting

© SAP 2010 / Page 19

3. Financial Reporting & Consolidations

© SAP 2009 / Page 20

4. Executive Reporting Pack

© SAP 2009 / Page 21Executive Reporting

Monitor Performance

Business Intelligence

Costing & Scenario Analysis

Plan and Budget Risk Analysis

Financial Reporting

“Linking Strategy to Execution”

UK Customer Examples

© SAP 2010 / Page 22

100+ Local Authorities

http://www.bia.homeoffice.gov.uk/�

http://www.incommunities.co.uk/�


Sustainable Cities

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SAP Sustainable City Management Overall City Strategy

© SAP AG 2009. All rights reserved. / Page 24

SAP Sustainable City Management Executive Overview


SAP Sustainable City Management Social Dashboard – Population Overview


SAP Sustainable City Management Public Security Overview


SAP Sustainable City Management Ecology Analytics – CO2 Inventory


SAP Sustainable City Management Concept Model: Economy Analytics – Overview



Enterprise Risk Reporting for Banking

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Enterprise Risk Reporting Solution

The dashboard is the easy part….

Underlying metrics , reports ,

data model for non- SAP is real value …


Liquidity Dashboard


© SAP

Credit Risk: Detail - Portfolio

© SAP 2008 / Page 33


Analytical Applications from SAPHow Can We Help You Optimize Your Decision Making Today?

Your Industry Unique NeedsProven, industry-specific best practices to enable you to optimize your operations and business

Packaged for Rapid DeploymentPre-built, extensible solutions that are designed to be rapidly implemented in either SAP or heterogeneous vendor environments.

Industry’s leading supportThese solutions are formally backed, maintained and supported by SAP – the world leader in enterprise business software

Industry’s Leading Business Analytics Portfolio Combines SAP BusinessObjects’ award winning BI, EIM, EPM and GRC software portfolio with industry-specific data models, KPI libraries and visualizations and quick start deployment services.

Thank you !

ContactAndy Hirst

Senior Director Industry markeitng

SAP UKT +44 7817 4453020

[email protected]

http://www.sap.com/�


Analytic Application Overview

Analytic Application Business Issue Solution Description Business Role

Enterprise Risk Management and Reporting for Banking

Inability to assess enterprise risk exposure due to organisational information silos

Best practice based integrated risk reporting and analysis templates for credit, operational, and liquidity risks

LOB Risk VP, Chief Risk Officer, Risk Committee

Planning and Consolidation for Banking

Long and complex budgeting cycles due to lack of integrated data and planning processes across the bank

A unified, planning, budgeting and consolidation application for your banking business.

VP Finance , Financial Planning ,Controller

Healthcare Quality Management Performance based reimbursement Solution provides insight into operations, finance and quality metrics enabling management of complex healthcare facilities

CEO, CIO, CTO, CMIO,CMO, VPs

Planning and Consolidation for Healthcare

Healthcare budgeting efficiency and strategic financial effectiveness

Aa unified, planning, budgeting and consolidation solution for healthcare providers to enables end-to-end closed loop planning and reporting.

CFO, VP of Finance, VP of Budgeting

Sales Analysis for Retail Inaccurate inventory requirements to meet customer demand .

Leverage real-time Point-of-Sale Data for Actionable Decisions to understand and act on purchasing trends

VP MerchandisingVP Store Operations

On-Shelf Availability Insight Lack of visibility into downstream demand inhibits ability to avoid out-of-stock occurrences.

Enable CPG companies to reduce lost sales through increased on-shelf availability while reducing channel inventory.

VP SalesVP ProductionVP Marketing

Trade Promotion Effectiveness Analysis

Inability to measure the effectiveness of promotional trade spending with retail customers.

Measure the effectiveness of trade funds spent with retail customers to understand promotional impact .

VP Brand MarketingVP Sales

Customer Analysis and Retention for Telecom

Reducing Customer Churn and increasing revenue

Provides telecommunication companies visibility into the drivers of churn and increase the performance of marketing campaigns

CMOVP of SalesVP Customer Service

Rapid ReadinessAssessment for Defense

Planning and Consolidation for Government (UK Version)

Documents

Extending the Benefits of BI with Industry Business Analyticsassets.timoelliott.com/docs/industry_business_analytics.pdf · Extending the Benefits of BI with Industry Business Analytics