SÃO PAULO29 & 30 OCTOBER

RIO DE JANEIRO01 NOVEMBER

CURITIBA03 NOVEMBER

THE TRAVEL, wORk & ADVENTURE FAIR

Expo TravEl & advEnTurE – BrazilThe Expo Travel & Adventure fair will be staged annually across three cities in Brazil and will be the leading event for Brazilians looking to travel abroad for work and adventure or to experience a new culture or way of life.

WHY ExHiBiT?This Expo will be a unique opportunity for travel trade companies to talk directly to travellers of all ages who are ready to go abroad and are looking for advice and answers from experienced professionals in the travel industry on the destination they want to visit. It’s simply an excellent and cost-effective way to talk directly to potential clients, build client databases, enhance your product’s brand awareness and of course most importantly generate immediate sales.

The Expo Travel & Adventure will be the most important travel related show for this unique sector in Brazil and is the only place to reach Brazilians who are planning to travel abroad in the near future. We anticipate over 40,000 visitors to the Expo Travel & Adventure fairs. As the only adventure travel expo series in Brazil, the events also offer unique opportunity to network with the industry, grow contacts and to see what the industry and your competition is up to.

WHo SHould ExHiBiT?Exhibitors will be from a cross section of travel related businesses and solution providers in the following categories:

AdventureBrazilian and international tour operators, sport and special event tour companies. Wildlife, ethnic and cultural experiences. Extreme sports, backpacking, scuba diving, sailing, flying, safari, skiing and other unique experience operators.

working abroad and working holidaysRecruitment and working holiday companies, exchange programs, work and travel and volunteer work programs for students. Internships and trainee programs to hospitality, ski resorts and Casino operators.

Education servicesEducation and vocational training companies, short course abroad, summer schools and boarding schools. Leading Brazilian educational and student travel agencies.

Airlines and TransportationAirline, cruises operators and boat services to coach, rail, car-hire and campervan hire companies. Online reservation companies.

DestinationsEmbassies, Consulates and regional and international Tourism bureaus and Government visa and information offices.

AccommodationHostels, hotels, motels, ski resorts, golf and spa resorts, caravan and camping parks to farm, homestay finders, farms and adventure and family resorts.

InformationTravel, interest and destination magazines. Guide-books, insurance, maps, money exchange, migration and visa companies.

Equipment & GearAdventure clothing, footwear, backpacks, hiking equipment, camping and sports gear, sleeping bags and baggage transportation services.

Non-travel related ExhibitorsYou don’t need to be a travel product company to exhibit. This Expo is a great way to get any product in front of this vital target market.

our viSiTorSThe Expo will attract a motivated, ready to travel visitor for any type of travel or work experience. Here are some key points from the market research we conducted recently.

• The Expo will be open to all ages groups• Male and female with an ideal target of individuals from 15 to 40 years old• Over 50% are planning to travel within the 6 months of attending an Expo• 1 out of 3 individuals plan to travel for three months or longer• Almost 40% plan to spend over US$5,000 or more• 60% are looking for some sort of paid or volunteer work while travelling

Most popular destinations Brazilians are visiting:1. USA/Canada2. Europe: France, Spain, Italy, UK, Germany, Portugal, Switzerland3. South America: Argentina, Chile and Colombia4. Mexico and Caribbean

5. South Africa, Australia, New Zealand, China and Japan

agE group planning To TravEl aBroad

64%

24%

12%

under 2525 - 3030 - 40

in less than 6 monthsin 6 - 12 months timein over 12 months time

53%

27%

20%

MarKETing oF THE Expo?The Expo Travel & Adventure fair will use leading Brazilian travel trade publications and a mix of consumer, business and direct marketing to reach the correct target audience. A broad cross section of new and traditional media will be utilized to ensure the Expo message has the best possible chance to reach the right individuals who are ready to travel in the short term. The marketing will start approximately two months prior to the Expo series and will reach a peek 1-2 weeks before the start date. These will include many of the following marketing channels:

Print Media• Advertising in daily metropolitan newspapers in each of the Expo cities• Adverts in Travel magazines before the event• Select magazines and flyer distribution• Specialist publications• Editorial coverage in magazines

Radio/TV• Multiple advertising spots in radio stations with the most

appropriate demographics• Radio talk shows in the run up to events• Live radio broadcast from the Expo• Television advertising (to be confirmed)• Live broadcast from the Expo• Syndicated news coverage of the event

Other Promotion• Posters and flyer distribution in places frequented by our target market (universities,

hostels, travel agents, internet cafes, train stations etc.)• Event promotional staff working face-to-face with the target market in the weeks

leading up to the Expo series and also over the Expo weekend outside each venue• Outdoor public display material at high visibility locations

New Media• Direct email targeting through our own database of over 170,000 students, professionals,

executives and parents• Targeting through our sponsors and exhibitor databases• Promotion and advert placement in high profile websites including Orkut and Catho and

the usage of Google Adwords, Facebook and Twitter

WHaT MaKES uS diFFErEnT?• The only show in Brazil directly targeting this important niche travel market• 25 year track record of launching and operating successful consumer exhibitions with

over 16 years’ experience just in Brazil• We organize Salao do Estudante and Expo Estudiante – The two most successful

international student recruitment series expos in Latin America• A management team dedicated to adventure travel – so we know what exhibitors want

Sponsors: Contact:

Leandro ReisBusiness Development Manager+44 208 952 1392leandro@bmimedia.netwww.bmimedia.net