EXPO Magazine 2012

AN INTERNATIONAL CELEBRATION OF

FILIPINO CULTURE AND CUISINE

PISTAHAN GRAND PARADE

SAT, AUG 1111AM

MARKET ST, FROM BEALE TO 4TH

A T T H E Y E R B A B U E N A G A R D E N S

PARADE AND FESTIVAL 2012PISTahaN

Erik Santos Angeline QuintoCelebrity Parade Marshal Meleana Brown

Celebrity Parade Mashal Cheesa Laureta

B r i D G i n G C u l t u r e s a n d C o m m u n i t i e s

Celebrity Parade Marshal Joey Guila

Community Grand Marshal

Jose Antonio Vargas

Hermana MayorHydra Mendoza

Celebrity Parade Mashal Ali Ewoldt

1 9 T H A N N U A L

AUG11-1211AM–5PM

FILIPINO AMERICAN ARTS EXPOSITION P R O U D L Y P R E S E N T S

EXPOM A G A Z I N E

THE OFFICIAL PUBLICATION OF THE PISTAHAN PARADE AND FESTIVAL

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P I S T A H A N F E S T I V A L S I T E M A PYerba Buena Gardens

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19TH ANNUAL PISTAHAN PARADE AND FESTIVAL | AUGUST 11-12, 2012

FILIPINO AMERICAN ARTS EXPOSITION PRESENTS2

VISITOR’SMAP

Exhibitors Guide

Subject to change

SAN FRANCISCO, CALIFORNIA | WWW.PISTAHAN.NET

FOR FAMILY & KIDS:

» Baybayin Workshop Saturday & Sunday 11:00 am – 5:00 pm Creativity Pavilion

» Art Projects from Home Depot Saturday & Sunday 11:00 am – 5:00 pm Creativity Pavilion

» Health Talks Saturday & Sunday 11:00 am – 5:00 pm Kaiser Permanente Health Pavilion

» Dance Party Saturday 1:00 pm – 2:30 pm Bullet-X Marasigan Dance Pavilion

FOR THE CULTURE VULTURE:

» Folk, Hip-Hop & Ballrooom Dance Workshop

Saturday & Sunday 11:00 am – 5:00 pm Bullet-X Marasigan Dance Pavilion

» Golden Gate Bridge Anniversary Exhibit Saturday & Sunday 11:00 am – 5:00 pm Wells Fargo Heritage Pavilion

» Filipino Community Saturday & Sunday 11:00 am – 5:00 pm Wells Fargo Heritage Pavilion

FOR THE SpORTS FAn:

» Pistahan Boxing Championship

Saturday 2:00 PM Play Pavilion

FOR THE FOODIE:

» Pistahan Adobo Cook-off Saturday 12:30 pm – 1:00 pm Ramar Foods Culinary Pavilion

» Ramar Foods Purple Freeze Challenge

Saturday 3:00 pm Bayanihan Stage

» Heavenly Ice Cream Tasting Bee Sunday 1:30 pm Bayanihan Stage

» Mama Sita Balut-Eating Contest Sunday 1:30 pm Bayanihan Stage

MUST-SEE EnTERTAInMEnT:

» Pistahan Parade 11:00 am – 1:00 pm Saturday

Market Street from Embarcadero to Yerba Buena

» Philippine Folk Dances 1:00 pm – 3:00 pm Pistahan Stage

» The Fil-Am Bongga Starz with Joey Guila, Ali Ewoldt, Cheesa Laureta, Tita Aida,

Meleana Brown, Mitch Franco and Legaci

Saturday & Sunday Afternoon Pistahan Stage

» The TFC Hour with Erik Santos, Angeline Quinto

and TFC Personalities Sunday 3:00 pm – 4:00 pm Pistahan Stage

3NINETEEN YEARS OF CELEBRATING CULTURE AND COMMUNITY

08/11/12 » 08/12/12pISTAHAn FESTIVALSATURDAY, AUGUST 11 –SUnDAY, AUGUST 12

An international festival of Filipino culture and cuisine at the Yerba Buena Gardens.

11:00 am – 5:00 pmat Mission @ 4th Streets. Located next to the Metreon, across the street from the Moscone Convention Center

FESTIVAL HIGHLIGHTS:

• World-class entertainment on two stages • Art Pavilion • Creativity Pavilion • Ramar Foods Culinary Pavilion • Bullet-X Marasigan Dance Pavilion • Kaiser Permanente Health Pavilion • Wells Fargo Heritage Pavilion • Play Pavilion • Pistahan Stage • Spintronix Bayanihan Stage • Pistahan Adobo Cookoff • Ramar Foods Purple Freeze Challenge • Heavenly Ice Cream Tasting Bee • Mama Sita’s Balut Eating Contest • Baybayin • Pistahan Boxing Championship and many more!

WHAT TO SEE AT

pistahan

pISTAHAn pARADESATURDAY, AUGUST 11

The parade kicks off the largest Filipino fair on the West Coast. It is particpated by the best of the community and its supporters.

Assembly: Beale St., between Market and Howard Sts.

Parade begins at 11:00 am and will end at Yerba Buena Gardens

Parade HigHligHts:

• Community Grand Marshal Jose Antonio Vargas• Celebrity Parade Marshal Joey Guila• Celebrity Parade Marshal Ali Ewoldt• Celebrity Parade Marshal Cheesa Laureta• Celebrity Parade Marshal Meleana Brown• Hermana Mayor Hydra Mendoza • Prizes for best parade participants

08/11/12 • 08/12/12

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FILIPINO AMERICAN ARTS EXPOSITION PRESENTS

Message from the Hermana Mayor Welcome to the most beautiful city in the World! San Francisco is the city by

the bay where we left our hearts and yearn to return. In its heart, at the Yerba Buena Gardens, we commemorate the 75th anniversary of our world famous landmark – the Golden Gate Bridge.

“Bridging Cultures and Communities” is our 2012 theme for our 19th annual Pistahan Parade and Festival which builds upon our prior theme of “Celebrating Heritage and Heroes.” On August 11-12, we see the bridging of East and West, Pacific Orient and America, the traditional and the modern, folk dances and hip-hop dancing, OPM and R&B music, and influence of Chinese, Spanish, and American cultures in Filipino dishes.

We can watch, but we can be more than spectators. We can be actual participants. Seven pavilions have dancing, games, artwork and workshops for us to partake. Souvenir shops have various items we can buy and bring home.

As your 2012 Hermana Mayor, I invite you to join the diamond anniversary of our Golden Gate Bridge. Let’s meet, greet, and make new friends! Let’s bridge our cultures and communities! Let’s congregate and celebrate!

Hooray! Yehey! Mabuhay!

Hydra MendozaSan Francisco Mayor’s Education AdvisorMember, San Francisco Board of Education

EXPOM A G A Z I N E

FILIPIno aMerICan arTS eXPoSITIon2012 SeaSon | JanUary - deCeMBer

P u b l i s h e r

Al S. Perez

C o P y e d i t o r

Gemma Nemenzo

d e s i g n d i r e C t o r

Raymond Virata

s P o n s o r s h i P C o o r d i n at o r

Bob Manalo

Marketing & P.r. Coordinators

Angela PangConnie ZhengMatt Hopkins

s o C i a l M e d i a C o o r d i n at o r

Franklin Ricarte

C o n t r i b u t o r s

Angela PangLloyd Alaban

Joaquin AragonesRicardo Dira

Christina DunhamLovelie FaustinoEmil Guillermo

Jessica JallorinaSoledad Manaay

Roe MartinezOscar Peñaranda

Jasmine SankaranAnthony Villegas, Jr.

d e s i g n e r s

Al S. PerezCarrie Doung

Raymond Virata

eXPo Magazineis the official publication of the Filipino American Arts

Exposition (FAAE), a nonprofit arts-presenting company based in

San Francisco, California, in celebration of its

19th Annual Pistahan Parade and Festival, August 11-12, 2012

at the Yerba Buena Gardens

564 Market Street, Ste 320San Francisco, California 94104Email: [email protected]

(415) 325-EXPO (3976)

www.pistahan.netblog.pistahan.net

facebook.com/pistahantwitter.com/pistahan

#pistahansfyoutube.com/pistahansf

Special thanks to David CeccarelliSan Francisco Examiner

© 2012 All Rights ReservedFilipino American Arts Exposition

Message from the FAAE PresidentWelcome to the 19th Annual Pistahan Parade and Festival! It is my pleasure to

welcome you to another exciting and eventful celebration of Filipino culture and cuisine.

To commemorate the 75th anniversary of the Golden Gate Bridge, we have selected the theme “Bridging Cultures and Communities.” To us, the Pistahan is a BRIDGE that brings together Filipinos from all corners of the West Coast and all walks of life. The Pistahan is also an ONRAMP for mainstream and ethnic communities to discover Philippine culture, art and cuisine.

As an organization, we continue to build bridges to connect Filipino heritage with new audiences. This year, we’ve partnered with West Coast Boxing and Battle Ground Productions to host the first ever Pistahan Boxing Championship on Saturday, August 11 at Jessie Square Plaza, which we call the Play Pavilion. Then on Sunday, we switch it up a bit to present Filipino martial arts demonstrations and hands-on DJ Jam workshops.

We also continue to pave the way in promoting Filipino cuisine by having the popular Adobo Cookoff. Take pride in your mama’s recipe and enter the traditional adobo category. Or mash it up with non-Filipino dishes and enter the fusion adobo category (adobo burrito anyone?). Don’t miss the ever popular balut eating contest on Sunday at the Bayanihan Stage! This year, we introduce two new ways to discover Philippine flavors via the Magnolia Ice Cream Purple Freeze Challenge (ice cream eating contest) and the Heavenly Ice Cream Tasting Bee (blind tasting competition). Stick around to witness cooking presentations and food tastings by some of the top Filipino chefs in the Bay Area.

When you’re ready to quench your thirst, head over to the Wine Tasting and Tango Pavilion, located in front of the Art Pavilion at the Yerba Buena Second Level Terrace. Grab your partner for a little dip into Argentine tango and a little sip of award-winning Filipino wine from Corte Riva, the only Filipino-owned winery in the Napa Valley.

Then, drive down memory lane and see a photo exhibit on the construction of the Golden Gate Bridge. Discover fascinating stories of Filipino connections to the historic bridge, like Inocensio Asuelo, the very first driver to cross the bridge. Learn also about the building of the Filipino community, from its treacherous beginnings in the shadow of the Golden Gate era, to the promise of a revival when a big chunk of the South of Market will soon be called SOMA Pilipinas.

Our top-notch entertainment committee has assembled an exciting lineup of some of the best Filipino talent in America, including comedian Joey Guila, Cheesa (NBC’s “The Voice”), Meleana Brown (ABC’s “Duets”), Ali Ewoldt (Les Miserables, West Side Story), Mitch Franco and a caravan of lively and talented performing artists.

Be social. Be sosyal! Join us in the internet superhighway and activate your social network. Help us share the Pistahan experience with friends and family in the Philippines and the rest of the world by posting about it on Facebook, twitter, instagram, yelp, YouTube and Flickr. Use the hashtag #pistahansf in all your posts to make it easier for Pistahan fans and event attendees to follow you and what you have to say. Let’s use this new technology to keep us connected and to build new bridges across physical and cultural divides.

Maraming Salamat Po!

aL S. Perez

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Hydra MendozaHerMana Mayor19th Annual Pistahan Parade and Festival

aL S. PerezPreSIdenTFilipino American Arts Exposition19th Annual Pistahan Parade and Festival


Message from the Consul GeneralThe Philippine Consulate General welcomes once more the annual Pistahan Parade and Festival which now

marks 19 years of celebrating the Philippines, its culture and heritage.

Pistahan has certainly established itself not only as a traditional Filipino American Bay area event but also a major showcase of Filipino talent, artistry and creativity looked forward to by public.

It is the annual clarion call for all of us to come together and share in the spirit of community celebration, festivity and thanksgiving – the very essence of the word Pistahan.

As we celebrate Pistahan, let us be thankful and celebrate our heritage from which we draw our essence as an individual, a family, a community and a nation, the cohesive force that unites us all.

To the first-, second- and succeeding generations in our community, we count on you to share experiences, strengthen links to our heritage, and build bridges with other cultures and communities.

We have the demographic numbers in terms of ethnicity. As a united, responsible and happy community, let us connect with other communities and be seen, felt and heard more. To the younger generation, we look forward to your taking on the mantle of leadership towards these endeavors. Pistahan provides the opportunity for us to accomplish these.

Let us also extend our deep appreciation to the visionary founders and current leadership of Pistahan. Let us laud the selfless dedication, and the spirit of volunteerism of the men and women behind this wonderful event, the sponsors, partners and, most of all, the Filipino American community who has been supporting Pistahan through the years.

I wish you all a meaningful and enjoyable Pistahan Parade and Festival 2012.

MARCIANO A. PAYNOR, JR.Consul General

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Message from the Mayor of San Francisco On behalf of the City and County of San Francisco, it is with great pleasure that I welcome you to

the 19th Annual Pistahan Parade and Festival, being held on August 11-12, 2012, at the Yerba Buena Gardens. This year’s theme, “Bridging Cultures and Communities,” is especially appropriate as San Francisco celebrates the 75th anniversary of the Golden Gate Bridge this year.

For nearly two decades, the Pistahan Parade and Festival has honored the customs and traditions of Filipino Americans through arts, crafts, performances, and cuisine. This annual event highlights the celebration of diversity and multicultural community in San Francisco, offering an exciting, vibrant experience of the Philippine culture that San Francisco and the surrounding Bay Area has benefitted from for generations.

I would like to congratulate the Filipino American Arts Exposition and the many enthusiastic volunteers who made this event possible. I encourage all of you to come and enjoy the sights, sounds, and flavors of the Filipino culture! Mabuhay ang Pistahan!

With warmest regards,

EdwIN M. LEE Mayor

EdwIN M. LEE MAYOR OF SAN FRANCISCO

MARCIANO A. PAYNOR, JR. CONSUL GENERAL

NINETEEN YEARS OF CELEBRATING CULTURE AND COMMUNITY



This year’s Pistahan also cel-ebrates the 75th anniversary of the San Francisco Golden Gate Bridge, a fitting tribute

to this gem that helped put San Francisco on the world map. The Bridge is named after the Golden Gate Strait that separates San Fran-cisco from Marin County, contrary to claims that it is named after its golden red hue. The elegantly de-signed bridge currently ranks as the world’s 9th longest suspension span of 4,200 feet. It is one of the most photographed as well as most-visit-ed attractions in the world.

The San Francisco Golden Gate Bridge Research Center chronicles the monumental conception, plan development, and construction of the Bridge. First conceived in 1872, it took decades to improve the plan, find financing, and overcome con-struction difficulties that included strong tides, storms, fogs, and difficulty in planting earthquake-proof underwater foundations. The San Francisco Golden Gate Bridge was completed in May 1937 despite seemingly insurmountable chal-

lenges.Much like the San Francisco

Golden Gate Bridge that connects cities and people through transpor-tation, Pistahan 2012 will endeavor to bridge the multi-cultures of the San Francisco Bay Area, hence, this year’s theme of “bridging cultures.” This inclusiveness in action is a tangible form of cultural leadership through a two-day showcase of not only the Filipino culture but of the diverse culture of the San Francisco Bay Area. A fine day for cultures to come together and be cohesive!

The importance of bridging cultures cannot be underscored. As

individuals, we are members of our respective micro cultures or ethnic communities that endeavor to pre-serve the traditions handed to us by our ancestors; however, we can’t deny that we all are part of the mac-ro culture that is America. As such, our cohesiveness is necessary in bringing about changes that would benefit our communities. And how do we achieve cohesiveness? Simply by learning to communicate with and understand each other despite our differences in perspectives or cultural context. Getting together, networking, learning about each other’s culture is an effective way to learn about each other. We often hear behaviorists say that a person’s culture helps define our way of thinking and the way we behave. If this is the case, wouldn’t you agree that knowing more about other cultures could benefit us in both personal and professional levels in many ways?

A day cannot go by without us encountering a person from another culture. Just think about it – our mailman, gardener, neigh-

bor, babysitter, doctor, dentist, and friend, among others, are not all Filipinos. Some of them are Mexicans, Indians, Australians, African-Americans, Tongans, and quite possibly, Caucasians. Some of them come from a collectivist society, like ours, and some from an individualist society. Interacting with them using only our Filipino or Asian perspective might not be always effective. In both personal and business transactions, we need to know how to negotiate in a way that both parties will benefit from such negotiations. Insisting on what we want to achieve without caring to hear what the other party wants to say is not a good way to create or nurture relationships, and generally, not a good way to navigate in this complex world.

Suffice it to say that the Pistahan’s goal of bridging cultures is a noble one, albeit challenging. It is also ac-curate to say that Pistahan 2012 will be an eventful one. I hope that all of us act as hosts to our invited guests – participants from other cultures. Let us show them what a hospitable and friendly group of people we are, and how interested we are of their culture. Let’s appreciate their customs and traditions even as we showcase and honor our own. Let’s make our intercultural encounter memorable, productive, and the be-ginning of a true global link that we all hope to achieve. Let’s empower our neighbors and fellow members of the American macro culture; after all, empowering is leadership in itself!

19th AnnuAl PistAhAn PArAde And FestivAl

Welcome to our

Bridging Cultures and CommunitiesBy Sol Manaay

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TIME ARTPAVILION

WELLSFARGOHERITAGE PAVILION

KAISERHEALTH PAVILION

CREATIVITYPAVILION

WINE &TANGO

BULLET-X MARASIGANDANCE PAVILION

RAMAR FOODSCULINARY PAVILION PLAY PAVILION

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Community Kickoff Party WEDNESDAY, 7/25/12 • 6-8 PMSPACE 1582 (Formerly Mercury Lounge)1582 FOLSOM STREET @12TH STREET

Hermana Mayor VIP Reception WEDNESDAY, 8/1/12 • 6:30-9PMBy invitation only

Volunteer Meet & GreetWEDNESDAY, 8/8/12 • 6-8PMPHILIPPINE CENTER, SOCIAL HALL5TH FLOOR, 447 SUTTER ST.SAN FRANCISCO By invitation only

Parade Breakfast SATURDAY, 8/11/12 • 7:30-9:30AMONE FERRY RESTAURANTONE FERRY PLAZA, SAN FRANCISCOKeynote Speaker: JOSE ANTONIO VARGAS

Business MixerSATURDAY, 8/11/12 • 6-8 PMJILLIANS at the Metreon101 4TH ST, SAN FRANCISCO

Pistahan Sunday Mass SUNDAY, 8/12/12 • 9-10AMST. PATRICK CHURCH756 MISSION ST, SAN FRANCISCO

Pistahan Comedy Night with Joey GuilaSUNDAY, 8/12/12 • 9 PM330 RITCH360 RITCH ST, SAN FRANCISCO

PISTAHAN-AT-A-GLANCE

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ALL DAY:Art Exhibit by:» Gregg Valley» Crisanta Malig» David Tomb,

Jeepney Projects Worldwide

ALL DAY:» Baybayin Art

Exhibit» Baybayin

Workshops» Creativity

Projects by Home Depot

ALL DAY:» Golden

Gate Bridge Anniversary Exhibit

» Filipino Community History Exhibit

ALL DAY:» Pistahan

Wine Tasting» Milonga

ALL DAY:» Nutritional

information and games for children and adults

» Sugar demo – what’s in your drink and your snack

» Heart and attack and stroke prevention

» Eye glass cleaning and information

» Mula sa Puso recipe booklet and healthy bibingka

Ballroom Dancing

Open Floor Folk Dancing» Cariñosa» Curacha» Paso» La Jota» Moncadena» Lubi Lubi

Pistahan Adobo Cookoff

Magnolia Purple Freeze Challenge

Cooking Presentation #1Chef Sunthie Calalo



Cooking Presentation #2

Cooking Presentation #3

Pistahan BoxingChampionship

Shermin

Petkiti Tirsia Kali

Kadan Martial Arts

IslandWarriors

ALL DAY:DJ Jam

Heavenly Ice Cream Tasting Bee

Mama Sita’s Balut EatingContest

Folk Dancing Canon Kip Program and Public Ballroom Dancing

Canon Kip Program and Public Ballroom Dancing

Dance PartyHosted by Robert Manongdo» Hannah» Shella» Deanna

Ballroom Dance Exhibition

Zumba!

TinkilingDance-a-thon

Balinese Dance Workshop

» Premium Wine Tasting, featuring Corte Riva Wines


8 FILIPINO AMERICAN ARTS EXPOSITION PRESENTS

Since 2009, Parade occurs on Saturday morning to kick off the Festival opening. Prior to 2009, it occurs on Sunday morning

to highlight the middle of the festival celebration. Parade participants include celebrities, public officials, pageant beauty queens, business companies, alumni associations, professional organizations, religious groups, and non-profit community organizations.

In celebrating our theme of “Briding Cultures and Communities,” we have Community Grand Marshall Jose Antonio Vargas, Celebrity Parade Marshals Joey Guila, Ali Ewoldt, Cheesa Laureta, Meleana Brown and Hermana Mayor Hydra Mendoza. Our 2012 Parade starts on Saturday, August 11, at 10:30 am with open ceremonies on Beale Street, then proceeding along Market Street through 4th Street, and then disembarking on Howard Street for contingents to walk back to Yerba Buena Gardens where the two-day Festival occurs.

There are five contest prizes for Parade Participants – a) Best Contingent, b) Best Spectacle, c) Best Performance, d) Best Dressed, and e) Most Spirited. Here are the 2011 Pistahan Parade Winners:

BEST CONTINGENT: Riordan Crusader BandBEST SPECTACLE: Crispy Pata Motorcycle ClubBEST PERFORMANCE: Westlake School of Performing ArtsBEST DRESSED: Adoracion Jimenez MOST SPIRIT: Soulciety

PARADE CONTINGENTS

Hermana Mayor Hydra MendozaCommunity Grand Marshal Jose Antonio VargasCelebrity Parade Marshal Meleana Brown

Celebrity Parade Marshal Ali EwoldtCelebrity Parade Marshal Joey GuilaCelebrity Parade Marshal Cheesa Laureta

AKO/PACE American Center of Philippine ArtsArchbishop Riordan High School BandAsian Firefighters AssociationBarangayBayArea Fashion WeekBOOKS for the BARRIOSCars 4 Single ParentsCity of San Francisco Museum Public Safety OfficersCougar Cadet CorpsCrispy Patas Motorcyle ClubFAYE Fashion Arts Youth EndeavorFil-Am Riders

Filipino American Law Enforcement Officers Association (FALEO)Filipino American Real Estate Professional AssociationGenevieve WineHeavenly Ice CreamICA Cristo ReyKaiser PermanenteKariktan Dance CompanyKAYA: Filipino Americans For ProgressState Senator Mark LenoLIKHA Pilipino Folk EnsembleMiss Asian American PageantMabuhay Folkloric Society (Steps, Styles & Spotlights)NaFFAA Region 8PASAPICPA USAPaaMano Eskrima Performing Arts

Pacific Savages MCPilipino American Collegiate EndeavorPilipino Senior Resource CenterPopek for School Board 2012Ramar Foods InternationalSt. Thomas Moore ChurchWE3

2012 Pistahan Parade

2011 Best Contingent: Riordan Crusader Band

2011 Best Spectacle: Crispy Pata Motorcycle Club

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2012 celebrit y parade marshal2012 communit y grand marshal

This year’s Pistahan Community Grand Marshal Jose Antonio Vargas is best described by one of G.K. Chesterton’s famous

quotes - “[a] dead thing can go with the stream, but only a living thing can go against it.” Indeed, he went against the tide with the publication of his NY Times Magazine article “My Life as an Undocumented Immigrant” more than a year ago.

For sure, not many would have had the courage to make one heap of all life achievements – including a Pulitzer prize in his case - and risk everything by declaring that he was an illegal immigrant.

The reverberations of his revelation may have spurred the government to make significant policy changes. Rather than wait for Congress to act, the Department of Homeland Security, acting on President Barack Obama’s directive, has since announced that it would no longer deport young undocumented residents who qualify for the DREAM act. Those eligible will soon be receiving work permits.

Despite the publicity received, Jose continues to swim upstream. Many things happened after his NY Times Magazine article was published: his driver’s license was revoked; there was an online petition to have him deported; he received threats; and

worst, he lost a number of friends and colleagues.

Yet, Jose continued with his media campaign to let more Americans become aware that the immigration system is indeed broken. To this end, CNN and MSNBC recently interviewed him. He also co-founded Define American (www.defineamerican.com).

Indeed, “his willingness to put his beliefs on the line,’ as Time editor Richard Stengel puts it, may have been the impetus that re-ignited the debate on the plight of illegal immigrants. After all, politicians in the past tend to avoid this contentious issue during an election year. They cannot avoid it now. Indeed, Time’s cover story in its 25 June 2012 issue featured the lives of undocumented immigrants, led by Jose’s.

The cover story further increased awareness on the issue, which is the aim of Define American. The foundation wants to bring forth the immigration issue before different audiences to enlarge the base of knowledgeable Americans. As more people become aware of the issue, they will get involved. They will eventually become more willing to take personal risks acting together and then do what is right to fix the broken immigration system.

Is it true you started out as a hairdresser before you became a comedian? how you did get your break into comedy?

yes its true! since my grand-father & great-Father were hairdressers, i thought it was in my blood to continue the legacy of straight hairstylists.

Who are your biggest influences in comedy?

my biggest influence in comedy would be my father, he was the entertainer of all our guila family parties. once the music started he would be dancing like a pinoy travolta with his shirt wide open, improvising with a cigarette and sipping brandy. he was hilarious and always joking with strangers, i learned comedic timing and how to flirt with girls in 1st grade because of him.

What is it like performing in front of a Filipino audience? What material clicks? did you ever bomb?

i love performing in front of a Filipino

audience because it feels like family. i could dig a little deeper in our culture without having to play rosetta stone cds. but i love when the whole audience is african american and they yell out Filipino phrases to me after the show and say you iz one crazay latino!

yes i have bombed! you know you have bombed hard when you are at home crying on your stomach listening to candy girl.

you are currently performing with the Filipino Kingz, what is it like working with fellow pinoy comedians? do you get competitive with them?

i love performing on the Filipino Kingz tour, we all have a strong bond and treat each other like brothers. What we like the most is traveling together and attacking buffets like barbarians. We all have different styles and views so our show brings variety. We are very supportive of each other, but our goal is to get physically fit and perform with no shirt just in case they have magic mike 2. so stay tuned and check out www.facebook.com/joeyguilacomedy just in case i get rid of my stretch marks!

Joey Guila:From Cuts to Comedy

Fil-Am funnyman Joey Guila

Jose Antonio Vargas: The Fight ContinuesBy RicaRdo diRa

Pulitzer prize winner and DREAM Act

advocate Jose Antonio Vargas



How did you get your break on Broadway?

I first performed on the national tour of Les Miserables as a Cosette understudy and ensemble member. While we were on tour, they told us that Les Miserables would be

revived on Broadway and that we were all welcome to audition. In between tour cities (Cleveland and Cincinnati), we were flown to New York for the day to audition and I guess mine went well, because I was asked to fly back to NY later in the week for a callback. Shortly after, I found out that I’d be playing

2012 CeLeBrIt Y parade MarShaL

Ali Ewoldt:The Dream Continues

Broadway’s ali ewoldt

Cosette in the Broadway revival of Les Miz!

What are the challenges faced by Filipinos on the Great White Way?

I think the challenges faced by actors in general on the Great White Way are enormous: there are an incredible number of incredibly talented people and a very limited number of jobs. thankfully, due to ground-breakers like Lea Salonga, Filipinos now are being cast in many non-traditionally asian roles, which is very exciting. the more opportunities, the better!

What is or was your dream role?

I’ve always said that Maria in West Side Story and Cosette in Les Miserables were my dream roles and I’ve been lucky to play them both, so I guess I need a new answer! I’d love to play Christine in phantom of the Opera someday.

the pistahan theme this year is “Bridging Cultures and Communities” through art. tell us any or all of the following:

- the coolest way you are doing it

performing in West Side Story was a pretty cool and significant way to “bridge cultures and communities through art.” the message of the show is to love and understand and respect each other regardless of race or background or language and I found that incredibly special.

- Why it’s important to you personally

In some ways, I guess I am a “bridge” myself: my mom was born and raised in the philippines and my dad was born and raised in Illinois and is of Italian and German descent. I have been lucky enough to play characters of all different backgrounds and times and cultures in my career and hope I have successfully represented them with respect and understanding.

-describe any ongoing or upcoming projects or charities you’re involved in that bridges cultures and communities.

I just shot a short film called Yield that tells the story of a Filipino father and son (I play the son’s girlfriend). I’m very excited to share this Filipino-american story with people of all cultures and and communities!

proudly supports the



2012 Celebrit y parade marshal

Cheesa Laureta: Career Turnaround.

What challenges did you facein music before making it on “the Voice?”

i was working front desk at a local gym before auditioning for the show. i’ve been performing for a while, but i began questioning whether music would be the path because i have been doing it for so long without any major success. i needed stability in my life, and i slowly started getting depressed about my career. however, my brother pushed me to do the Voice and the rest is history.

What are you doing now after “the Voice?”

Currently, i am working on my album. my single is a duet with singer, Charice, which should be released in septem-ber. Now, i am performing a lot. i’m loving it! i just came back from the philippines and did some filming there as a guest mentor on X-Factor.

if you won a Grammy, who would you

thank after God and your parents?

i would thank my brother and my fans. after God and my parents, they are the ones who remind me why i love music. the pistahan theme this year is “bridging Cultures and Communities” through art. tell us any or all of the following:-the coolest way you are doing it

i think the coolest way i am bridging cultures and communities is by doing the show. being able to represent not just asians, but Filipinos, in a main-stream platform is a great way for me to introduce not just myself but my culture to the Us.

- Why it’s important to you personally

it’s important to me because i am proud of my roots, and i want to tear down boundaries or walls that may hinder others from getting to know the real me and who i am, which is a proud pinay.

the Voice’s Cheesa laureta

- What advice you’d give to others about the importance of it.

be proud of who you are. if you don’t love yourself, no one else will.

- describe any ongoing or upcoming projects or charities you’re involved in

that bridges cultures and communities.

i am going to be releasing a campaign that will be support anti-bullying, which includes those who suffer from stereo-types and racial discrimination. it will coincide with my single with Charice called “i’m Not perfect.”



2012 celebrit y parade marshal

Working together

We can energize each other’s efforts— and help reach those common goals faster. That’s why PG&E applauds the Filipino American Arts Exposition in its efforts to promote Filipino heritage and contribute to cultural groups. Together, we can help make great things happen.

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to make things happenWorking together

We can energize each other’s efforts— and help reach those common goals faster. That’s why PG&E applauds the Filipino American Arts Exposition in its efforts to promote Filipino heritage and contribute to cultural groups. Together, we can help make great things happen.

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to make things happen

Meleana brown hit it big this year in abc’s duets. as last minute replacement for another contestant, she

was chosen by Grammy award-winning singer John legend to perform on the show right after her audition which was held only a few hours before. she won the crowd over with their rendition of “endless love.”

What are the coolest ways you are bridging cultures and communities.. with your singing or some other way?

One of the coolest ways i believe i am bridging cultures is through embracing my multi-ethnicity. i love who i am - l love the fact that i'm Filipino and hawaiian, afro-american and portuguese. it’s awesome to hear my family talk about the beauty of the batanes islands and how my grandpar-ents met in hawaii, traveling thousands miles to find a love who once lived just down the road. there are those kinds of wonderful stories about each aspect of my different ethnicities that i have

the privilege of sharing with the world through my music.

Why is bridging cultures and communi-ties important to you personally?

i believe music is not restricted by a particular culture; for example, some of the best jazz, hip-hop, rap, disco, as well as country are Filipino. it’s important to always embrace our culture and community because it keeps us in tune to who we are, but our music reflects both who we are as well as the story of our life's dreams, hopes and fears.Oftentimes we can best express this using genre (types) of music normally associated with other cultures. For example, in Japan i heard a Japanese musician playing memphis blues. it was awesome!

What advice would you give to others about the importance of reaching out to other cultures and communities?

don't be afraid - there's a lot out there to enjoy from other cultures. have

fun - be grateful for who you are but feel free to experience all the goodness life has to offer.

describe any ongoing or upcoming projects or charities you're involved in that bridges cultures and communities.

currently i'm in the preliminary phase of working on a project called Feel the spirit Gospel Festival in sap-

poro, Japan. this will be my second opportunity to be part of that awesome event - i'm really excited and looking forward to that. also i'm working in the community outreach program of the church i attend in los angeles, helping to meet the needs of families from the inner city. it helps me to never forget how blessed i am. Now being a part of pistahan Festival - is this a blessing or what?

Meleana Brown:Living in Harmony

Duets’ Meleana Brown



proudly sponsors

the

Proud to be a supporter of

the Pistahan parade and

festival



HYDRA MENDOZA2012 Hermana mayor

By Antonio “tony” VillegAs, Jr.

As we celebrate the diamond anniversary of San Francisco’s Golden Gate Bridge, we

considered various candidates who can best represent our 2012 theme of “Bridging Cultures and Communities” to be our Hermana Mayor for our 19th Annual Pistahan Festival and Parade. Among the gold and diamond contenders, one shines the brightest. She is the first Filipina and the only elected official in the city and county of San Francisco from the Pearl of the Orient. She is our 2012 Hermana Mayor. She is Hydra Mendoza.

DIAMOND in the RoughHydra comes from a hard-

working and world-traveled military family. His father, Felix Ledina Mendoza, immigrated to the US and

joined the Army. He lived in the states for a few years before his mom, Rosalina Beltran Mendoza, and her sisters were able to join him. During the mid-1960s in Fort Leonardwood, Missouri, Hydra Mendoza was born. As her father got reassigned, so did their family. They lived all over the world … Missouri, Hawaii, Guam, Germany, California, Texas, and Washington. She became a xenophile, learning to love various cultures and customs, and making them her own.

Of all her many role models, her dad Felix is Hydra’s hero. He instilled the importance of hard work, respect, and pride in their working class family. From an early age, Hydra went with her dad late at night to clean office buildings. He made it fun so it did not feel like work. He never made his money

problems known to them. They did not feel deprived for having less than others. How lucky they were! Hydra’s dad always provided for all their needs so they need not ask for anything more.

Hydra is a big sports buff and enjoyed the times her dad brought her to live professional events. He fed her passion. He was serious about many things but took life lightly and made people around him smile. Because of her dad’s influence, Hydra is hard-working, respectful of people, proud of her heritage, and enjoys life. She understands the importance of education, relationships, responsibility and the role she plays in her family and community. She gives the best life for her kids, Ashoka (16) and Santiago (14), and she makes certain

that they don’t take any blessing for granted. She believes that we all have an obligation to harness our God-given talents and give back to our community. Hydra, once a diamond in the rough, was polished by her dad to shine.

GOLDEN Opportunity“Education is our passport to

depart from our poverty and embark on our golden opportunity,” said the founder of the first free university in the Philippines.To this end, Hydra worked hard to study and learn as she travelled the world. She attended Halekula Elementary School in Honolulu. Then, she attended Stuttgart American School in Germany for her 9th and 10th grade; South Kitsap High School in Port Orchard, Washington for her 11th year; and

education Leader, our Bridge



George Washington High School in San Francisco for her 12th year where she finished in 1983. She continued studying at San Francisco City College and University of California Berkeley where she finished her B.S. in Business Administration degree in l989.

GATEway to PowerWith the mission of improving

the public education of our children from K-12 in San Francisco, Hydra Mendoza pursued a career in public service and developed powerful connections. As proud mother of two San Francisco Unified School District (SFUSD) students, she served as co-chair of her children’s school site council (SSC). She became Vice-President of the Parent Teacher Association (PTA) and an active classroom volunteer.

She served as vice chair of the mandatory school board oversight committee, which oversees the District’s capital improvement projects, and served as a community member on several committees of SFUSD including: Weighted Student Formula, Student Assignment Task Force, and the Public Education Leadership Project. She has been

the Executive Director of Parents for Public Schools, a national organization that engages various stakeholders to support, promote and improve public education.

For over 15 years, Hydra championed issues on improving academic standards, children learning, school facilities, teacher support, and parental involvement.

She served as a member of the steering committee for the successful passage of Proposition A (2003 & 2006), a $295- and $450 million facilities bond and the passage of Proposition H (2004) which brings additional support to students for art, music, sports, librarians and universal preschool, and Proposition A (2008) Quality Teacher Act. She is now on her second term on the San Francisco Board of Education, having served as Vice-President and President.

She previously was the Education Advisor to Gavin Newsom, former SF mayor and now the Lieutenant Governor of California. Hydra has built necessary coalitions to get things done. She has clout. She is a Gateway to Power.

BRIDGE for our FutureTo Hydra, “Bridging Cultures and

Communities” means: making connections where none previously exist, and strengthening ties to preserve our culture while growing our commu-nities. “l like retrofitting massive structure so that it will continue to be strong, useful and beautiful. We can do and be so much more if we unite and do more celebrating!”

She feels honored that our community looks to her as one of our leaders whom we respect enough to honor during one of our most celebrated and beautiful occasions in the city, Pistahan Festival and Parade This year, she wants to focus even more on encouraging our YOUTH to get involved, prepare for college, and give back to our community. She wants to share her story and find ways for our youth to be active. She wants to set up a Hydra Mendoza Pistahan Scholarship Fund which will bring our Filipino youth one step closer to going to and graduating from college, so they can find their place in this world and enjoy a better life.

Hydra also wants to find opportunities for our youth to get

involved through internships in our work places. She recently hired her first staff member in her office. She is very proud to bring on a very capable and smart young Filipina. Florence Corteza has been her intern for the last year and has worked hard to prove herself. Hydra wants to foster more youth and will continue to sponsor interns throughout the year.

Let’s all CelebrateIn celebration of the diamond

anniversary of San Francisco’s Golden Gate Bridge through our 2012 theme of “Bridging Cultures and Communities” of our 19th Annual Pistahan Festival and Parade, we honor our S.F. Board of Education Commissioner as our 2012 Hermana Mayor. To you, HYDRA MENDOZA, we say, Cheers! Viva! Mabuhay!

Antonio “Tony” Villegas, Jr. is a tenured college professor in business law and computer science and, for two decades, taught undergrad, MBA, and PhD courses at USF, CSU East Bay, Cal Poly Pomona, Argosy and another colleges. He can be reached at [email protected] or facebook.com/prof.villegas

Mendoza, with children Ashoka and Santi

Education LEadEr, our BridgE



We went to the Marine Headlands and rented a cabin for the weekend.

I don’t remember what year that was, probably 1993. It all had its roots from previous events that I was involved in years back, specifically when we presented, in 1992, a Filipino American Humanities Council Conference at the S.F. Arts Institute wherein the artist Carlos Villa taught. We incorporated art, performance, literature and community. Carlos Villa, Penelope Flores and I sat on the California Humanities Council at the time. Alleleuiah Panis was one of the panelists and performers. We had writers, artists, performers, filmmakers, traders, artisans, educators, politicians, etc. This was one of the few events where I did a kali martial arts demonstration as a ritual before the ceremonies.

This [conference] provided the impetus and preparations for us to go all out and plan for a big arts expo. Yerba Buena was just getting started then, the construction of which had replaced and dislodged many Filipino families in central city (old name for SOMA). I suggested to the group to have it in August because 1) the weather would be good for outside events (a faire), 2) not too many events were happening in August, 3) The Cry for Philippine Independence by Bonifacio happened in August (Balitwak, Pugad Lawin) and 4) most importantly, The I-Hotel fell on August 4th of 1977. We would have a lot of references to manongs and manangs because of this. Thus the statue of an old man extending his hand stands there. In my opinion, Yerba Buena has

not done enough for the Filipino American community ever since. Maybe we need to put pressure or remind Yerba Buena of this fact. I was interviewed and I remember telling this to the media.

For the event, we wanted to include academia, community, the arts, and a parade. Maria Luisa Peñaranda was in charge of getting this parade organized, which eventually consisted of about 40 something floats and went from Embarcadero along Market Street to Civic Center Brooks Hall as the grandstand.

Peachy Palaez was also involved in some earlier events when we coordinated with the Department of Tourism. We decided to go all out and thought we were ready as a community and as a force within the mainstream. We decided to get funding for a big one-month celebration -- four weekends. Lenny Limjoco was the visual and graphic designer of logos and the whole look

Pistahan MemoriesBy Oscar Peñaranda

of FAAE. Then we hired Luz de Leon for our Executive Director. I think that was the only paid position. We hired Jeff Jones (Carlos Villa’s contact) to write grants and we got some funding there.

I remember naming the event Pistahan. I wanted the concept of a faire: an artists faire, a historic fair with both historical and fictional characters walking around informing people who they were and what they did and booths and wares of artists around the Bay Area as well as outside, and several performing stages.

Pistahan and FAAE were created because of the gaping need for them to be created. And San Francisco was the ideal place for it to happen because the city has been -- and still is -- the number one landing place for most Filipinos who came to the U.S., especially before the ‘70s.

The community welcomed it like rain after a drought.

Maria Luisa Peñaranda had just coordinated a parade the year before for Philippine Independence Day.

Peachy Palaez was the Director of the Independence Day celebrations and Luisa’s task was to coordinate a parade. They had 42 floats including the U.S. Navy! It started from Embarcadero to Civic Center Brooks Hall. People, most of them Filipinos, lined both sides of Market street and cheered. So when it came to the FAAE Pistahan, though the floats were less and the parade not as long, it was also well received.

So the Pistahan/FAAE came about as part of a process that needed to articulate artistic and many other expressions of the Filipino community for the benefit of all communities.

The most challenging part for all of us was trying to keep it all together in spite of personal problems and personality conflicts. Believe me, we had plenty of both.

My Pinoy pride moments came from seeing the looks on every Filipino’s face that saw and attended the event. Never have I seen so much pride in them. That’s when my pride began to swell.

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F I L I P I N O A M E R I C A N A R T S E X P O S I T I O N P R O U D LY P R E S E N T S T H E 19TH ANNUAL

S C H E D U L E S U B J E C T T O C H A N G E

SAN FRANCISCO, CALIFORNIA | WWW.PISTAHAN.NET19TH ANNUAL PISTAHAN PARADE AND FESTIVAL | AUGUST 11-12, 2012

S A N F R A N C I S C O

LEGACI

YENG CONSTANTINO

ELIZABETH RAMSEY

CHEESALAURETA

ABELAGRIMAS

MANGO KINGZ

MITCH FRANCO

JOEYGUILA

MELEANA BROWN

ALIEWOLDT

ANGELINEQUINTO

ERIKSANTOS

GADU

NG KASTURI

LIKH

A

FRANCES D

INGL

ASAN

POPEYE

REDWOOD CITY

3:40 PM BONGGA STARZJoey Guila (Comedy)Ali Ewoldt (Vocal - Broadway)Cheesa Laureta (Vocal - Pop)

SPINTRONIX BAYAHAN STAGE

12:30 PMemcee: Joal VargasDustin Ako (Vocal - Pop)Leon Cruz (Vocal - Pop)Bottom Line Records (Rap, Hip hop)Popeye (Vocal - Pop)Brian Lee (Vocal - Rap)Patience (Vocal - Rap)

2:30 PMRamar Foods Presents:Magnolia Purple Freeze Challenge

3:00 PMWe3 (Dance - Hip Hop)Digital Martyrs (Vocal - Rap)Lyrical Opposition (Vocal - Pop)Joal Vargas (Vocal - Hip Hop)

PISTAHAN STAGE

11:00 AMGATHERING MUSICMusoniqs

12:00 PMAFTERNOON FUNemcee: Al Manalo Immigration Quiz with Atty. Lou TancincoHannah Bautista (Vocal - Musical Theater)Tango & Wine (Dance - Tango)Shelby Miguel (Singer - Pop)

1:00 PMSAYAWAN 1emcee: Al ManaloKariktan (Dance - Cultural)Parangal (Dance - Cultural)Likha (Dance - Cultural)

2:00 PM WELCOME TO PISTAHANemcee: Frances DinglasanWelcome by FAAE StaffOpening Remarks by Hermana Mayor Hydra MendozaProclamation by Mayor Ed LeeCertificates of Honor

2:30 PMSAYAWAN IIemcee: Sansu RamseyGadung Kasturi Balinese Dance and Music (Dance - Cultural)Nuff Kids (Dance - Hip Hop)Mabuhay Folkloric (Dance - Aftermath (Dance - Hip Hop)Cultural)Parade Awards

SATURDAY, AUGUST 11

2:00 PM BONGGA STARZemcee: Tita AidaMeleana Brown (Vocal - Pop)Mitch Franco (Vocal - Standars, R&B)Legaci (Vocal - R&B)

3:00 PM ABS-CBN HOURErik Santos and Angeline Quinto (Variety - Pop)

4:00 PMCLOSING CEREMONIESFAAE Volunteer Recognition


11:30 AM emcee: Bindlestiff Spintronix (DJ - Pop)Chris Petallano (Vocal - Pop)Mike Aquino (Vocal - Pop)TikTakTix (Dance - Hip Hop)Rhythm Monsters (Dance - Hip Hop)

1:15 PM emcee: Sansu Ramsey Heavenly Ice Cream Tasting Bee (Blind tasting contest)Mama Sita’s Balut Eating Contest

2:00 PM emcee: Bindlestiff Dustin Ako (Vocal - Pop)Rhythm Monsters (Dance - Hip Hop)Bindlestiff Performance (Theater)Mango Kingz (Band - Contemporary)

PISTAHAN STAGE

11:00 AM SUNDAY GROOVEThe Squeaks (Band - Jazz)Zumba (Dance - Flash Mob)

1:00 PM HALO HALOemcee: Aaron Horner (Soulciety)Power Myx (Dance - Modern)Balagtasan (Spoken Word)PaaMano Eskrima Performing Arts (Martial Arts)We3 (Dance & Sing - Hip Hop)Abe Lagrimas (Ukelele, drums, vibraphone)Samahan Filipino Dance Group (Dance - Cultural)Ryan Matthew Burgos (Flair Bartender)O Lumana’i (Dance - Cultural)

SUNDAY, AUGUST 12

F I L I P I N O A M E R I C A N A R T S E X P O S I T I O N P R O U D LY P R E S E N T S T H E 19TH ANNUAL

S C H E D U L E S U B J E C T T O C H A N G E

SAN FRANCISCO, CALIFORNIA | WWW.PISTAHAN.NET19TH ANNUAL PISTAHAN PARADE AND FESTIVAL | AUGUST 11-12, 2012

S A N F R A N C I S C O

LEGACI

YENG CONSTANTINO

ELIZABETH RAMSEY

CHEESALAURETA

ABELAGRIMAS

MANGO KINGZ

MITCH FRANCO

JOEYGUILA

MELEANA BROWN

ALIEWOLDT

ANGELINEQUINTO

ERIKSANTOS

GADU

NG KASTURI

LIKH

A

FRANCES D

INGL

ASAN

POPEYE

REDWOOD CITY

3:40 PM BONGGA STARZJoey Guila (Comedy)Ali Ewoldt (Vocal - Broadway)Cheesa Laureta (Vocal - Pop)


12:30 PMemcee: Joal VargasDustin Ako (Vocal - Pop)Leon Cruz (Vocal - Pop)Bottom Line Records (Rap, Hip hop)Popeye (Vocal - Pop)Brian Lee (Vocal - Rap)Patience (Vocal - Rap)

2:30 PMRamar Foods Presents:Magnolia Purple Freeze Challenge

3:00 PMWe3 (Dance - Hip Hop)Digital Martyrs (Vocal - Rap)Lyrical Opposition (Vocal - Pop)Joal Vargas (Vocal - Hip Hop)

PISTAHAN STAGE

11:00 AMGATHERING MUSICMusoniqs

12:00 PMAFTERNOON FUNemcee: Al Manalo Immigration Quiz with Atty. Lou TancincoHannah Bautista (Vocal - Musical Theater)Tango & Wine (Dance - Tango)Shelby Miguel (Singer - Pop)

1:00 PMSAYAWAN 1emcee: Al ManaloKariktan (Dance - Cultural)Parangal (Dance - Cultural)Likha (Dance - Cultural)

2:00 PM WELCOME TO PISTAHANemcee: Frances DinglasanWelcome by FAAE StaffOpening Remarks by Hermana Mayor Hydra MendozaProclamation by Mayor Ed LeeCertificates of Honor

2:30 PMSAYAWAN IIemcee: Sansu RamseyGadung Kasturi Balinese Dance and Music (Dance - Cultural)Nuff Kids (Dance - Hip Hop)Mabuhay Folkloric (Dance - Aftermath (Dance - Hip Hop)Cultural)Parade Awards

SATURDAY, AUGUST 11

2:00 PM BONGGA STARZemcee: Tita AidaMeleana Brown (Vocal - Pop)Mitch Franco (Vocal - Standars, R&B)Legaci (Vocal - R&B)

3:00 PM ABS-CBN HOURErik Santos and Angeline Quinto (Variety - Pop)

4:00 PMCLOSING CEREMONIESFAAE Volunteer Recognition


11:30 AM emcee: Bindlestiff Spintronix (DJ - Pop)Chris Petallano (Vocal - Pop)Mike Aquino (Vocal - Pop)TikTakTix (Dance - Hip Hop)Rhythm Monsters (Dance - Hip Hop)

1:15 PM emcee: Sansu Ramsey Heavenly Ice Cream Tasting Bee (Blind tasting contest)Mama Sita’s Balut Eating Contest

2:00 PM emcee: Bindlestiff Dustin Ako (Vocal - Pop)Rhythm Monsters (Dance - Hip Hop)Bindlestiff Performance (Theater)Mango Kingz (Band - Contemporary)

PISTAHAN STAGE

11:00 AM SUNDAY GROOVEThe Squeaks (Band - Jazz)Zumba (Dance - Flash Mob)

1:00 PM HALO HALOemcee: Aaron Horner (Soulciety)Power Myx (Dance - Modern)Balagtasan (Spoken Word)PaaMano Eskrima Performing Arts (Martial Arts)We3 (Dance & Sing - Hip Hop)Abe Lagrimas (Ukelele, drums, vibraphone)Samahan Filipino Dance Group (Dance - Cultural)Ryan Matthew Burgos (Flair Bartender)O Lumana’i (Dance - Cultural)

SUNDAY, AUGUST 12


FILIPINO AMERICAN ARTS EXPOSITION PRESENTS

{2011} Hermana Mayor Soledad Manaay, Community Grand Marshal Jose Esteves, Celebrity Parade Grand Marshal Elizabeth Ramsey, Yeng Canstantino, Rayver Cruz, Amber Lily, Kulintronica, Franco Finn, Eskabo Daan, Shelby Miguel, Westlake School for the Performing Arts, Steps, Styles, and Spotlights, Kariktan Dance Company, Al Manalo, American Center of Philippine Arts, LIKHA Pilipino Folk Ensemble, Mitch Franco, Dirty Boots, The Salmanguido Band, Soulciety, JD Charisma, Untitled, Zumba Flash, Crisanta Malig, Bindlestiff-Taste Better Wit, Aftermath, AM Juniors, Beach Blanket Babylon, Lil’ Jordan, A Thin Catastrophe, Bwan + Bayanihan Crew, Spartacus, Melvin Gutierrez, Patience, Devin Armstrong, Steps, Styles and Spotlights, Lyrical Opposition, Ruby Ibarra, Deceptikidz, Decade, Evolution Movement, Spintronix (DJ), A Moments Courage, XL and Dr. Fill, Cassandra Farrar + The Left Brains, Jayne Rio + Nump, Boondock Squad, The Little Bits, Rocky Rivera, George Lacson Project

{ 2010 } Hermano/Hermana Mayor Philippine Consul General Marciano and Tessie Paynor, Community Grand Marshal Mona Pasquil, Parade Grand Marshal Jay Nicolas Sario (Project Runway), Sway (American Idol), The Cast of RENT, Nero DeGracia, Mambo Jazz Sextet, Toni Gonzaga (Pinoy Big Brother), DJ Rocky Rock, Michelle Martinez, Mitch Franco, Kulintronica, Jonathan Bautista Quartet, Erika David, Philtered Soul, LIKHA Pilipino Folk Ensemble, Parangal Dance Company, Kawayan Folk Arts, Westlake School for the Performing Arts, Aaron Horner, Aftermath, Allan Manalo, Allison, Angela Gacad, Ariane, Avegay Libiran, Balagtasan, BEATS Crew, Boondocks Squad, Brian Dublin, Bwan, Carlos Zialcita, Charito, Dante Casuga, Eye Eighty, Fresh Dynamix, Funk Beyond Control, Getty Santos, Jason Bayani, Jo Ill, Joel Dela Merced, Jon Bayani, JVoqlaz, Kristiana Sunga, Maddie B & Company, Marissa Santos, Mighty Delrokz, Mr. Rey & Brigada Ng Bangketa, My Peoples, Nemenzo, Nomadik Messengers, OK! DK!, Planet Infinity, Raiderettes, Soulciety, Stefan Sanchez, Steps, Styles and Spotlghts, Tita Aida, Wikitribe

{ 2009 } Hermana Mayor Marily Mondejar, Parade Community Grand Marshal Hydra Mendoza, Parade Celebrity Grand Marshal Paolo Montalban, ABC Dancing with the Stars Cheryl Burke, ABS-CBN TFC Stars (Jason Gainza, Giselle Sanchez, Patricia Javier and the Asian Dolls), Aftermath, American Center of Philippine Arts, Angela Joanne Slipper, Aris Garcia, Aristedes Santos Candelaria, DJ Delrokz, DJ Rocky Rock, EyeASage, Filipino America Jazz Festival, Filipino Education Center Galing Bata, Franco Finn, Gabe Bondoc, Honey Circuit, International Eskrima/Serrada Association, Jo.Ill, Kapakahi, Leejay Abucayan, Lifted Roots, Likha Pilipino Folk Ensemble, Lori Abucayan, Lumaya, Mabuhay Folkloric Society, Manny Garcia, Mark Agustin, Parangal Dance Company, Philippine Martial Arts Academy, Prime Note Ensemble, Raquel Berlind, Stephanie Reese, Steps, Styles and Spotlight School of Dance, Te Oama of the Westlake School of the Performing Arts, Viddy V.

{ 2008 } Hermano/Hermana Mayor Dan & Sunny Dykwel, Parade Grand Marshalls Adam & Arielle Jacobs, ABS-CBN Talents (Balitang America, Myx, and Speak Out!), Adrianna “Yanna” Andal, Aftermath, Al Manalo, Anna Marie Perez, Anthony “Tony” Castelo, Aris Garcia, Autonomous Region, Avegay Libiran, Bais Tres Manos and Miss Teen Filipina, Balagtasan Iskolars of Pamantasan Ng Lungsod Ng Maynila, Bayanihan Hip-Hop Workshop, Ben Pimentel, Calisus, DJ Mista-B-4onefunktion, DJ Rocky Rock, Hiyas, Emil Guillermo, Filipino America Jazz Festival, Ground Work Music with Rappers Kiwi Phatrick and Kasmas, Herb Diggs, Hustla Boys, Ivy League, Jason Mateo & Marissa Santos, Jerald Mutia, Joedobo Aivy, JT, Kabayan Dance Troup, Kapono Kobylanski, Kelly Jacobs, La Villatuya, Leslie Guevarra, Likha Pilipino Folk Ensemble, Mabuhay Folkloric, Marissa & Getty Santos, Maryanne Lacayanga, Michael Tongko, Michele Kain, Miriam Pantig, MYX TVs Mike-E and The League, Native Elements, Nomandic Messengers, Oceana Dance crew, PAC Modern, Parangal Dance Troupe, Passion, Rendezvous Band, Rodel Guadalupe, Romeo Reyes, Ryan Corbitt, Stephanie Reese, Steps, Styles and Spotlight, Tita Aida.

{ 2007 } Hermano/Hermana Mayor Greg & Gigi Macabenta, Parade Grand Marshal Gen. Tony Taguba, Parade Celebrity Martin Nievera, San Francisco Mayor Gavin Newsom, Consul Antonio Morales, Consul General Marciano Paynor, ABS-CBN Talents (Balitang America, Myx, and Speak Out!), A1 Sauce, Aftermath, Ana Julaton, Angelace, Angelo Pizarro, Aris Garica, Autonomous Region, Avegay Libiran, Bambu, Barangay Dance Company of San Francisco, Bar None Lansky, Ben Pimentel, Bernardo Bernardo, Brigada ng Bangketa, Cathy Querubin, Celskiii & Deenadroid, Chayah Miranda, Citizen Pinoy, Dance Quorum, Dave Rodriguez, DJ Chicken Scratch, FCC Hip Hop Workshop, Downe DX, Edwin Espera, Florante Aguilar, For U, Fr. Ed Dura, Frances Ancheta, Fusion Dance Team, Gboogs, Ginoong Pilipino Getty Santos, Giovannie Pico, Herb Felina, International Eskrima/Serrada Association, J.O.A.L., Jason Mateo, Jasper Pugao, Jayar Pugao, Jeffery Deguia, Jern Eye (Lunar Heights) Go-Ill, Jolibee Mascot, Justin Jayubo, Katrina Julian, Kiwi, Koponang Kulapo, Leila Ponce, Leslie Guevarra, Likha Pilipino Folk Ensemble, Lil Tyler Weaver Jr., Lirio Vital, Lori Abucayan, Maharlika Cultural Troupe, Mark Figueroa, Merve Lupus, Michelle Kain, Ms. San Francisco Krizia Sapida, Nemenzo Group, Not Your Average Superheroes, Nump, Olivia Hurt, Olivia Jasmine, Omar Luib, PAC Modern, Philippine Children’s

Gallery of Talents

Fund of America, Romedigs, Roscoe Umali, Sandamukal Bad Boys, SF Modern, Stephanie Reese, Susan Johnson, Swish, Those Kids, Tita Aida, Trinity Project, Yamot-Pinatubo Cultural Ensemble, Yanna Andal.

{ 2006 } Hermana Mayor Yolanda O. Stern, Parade Grand Marshal Consul-General Rowena Sanchez, Mayor Gavin Newsom of San Francisco, Mayor Ruth Asmundson of Davis, Mayor Chris Cabaldon of West Sacramento, Vice Mayor Ed Balico of Hercules, Vice Mayor Ken Ibarra of San Bruno, Councilmember Hermie Sunga of Vallejo, Councilmember Larry Formalejo of Colma. Councilmember Manny Fernandez of Union City, Apl.de.Ap. of the Black Eyed Peas, American Idol Sway Penala, ABS-CBN Talents from: Balitang America, Citizen Pinoy and Speak Out!, 205 Bangsamoro Art Exhibit, Ad Solid, Villez, AfterMath, Angelina Cantada, Bangketa, Barangay of San Francisco, Bayanihan Cultural Organization, Bernardo Bernardo, Bucc Rogerz, Consul General Rowena Sanchez, DJ Chicken Skratch, DJ Rocky Rock, Dream Stat, Dyna Ondoy, E. Massin of ELEMNOP, Emy Baysic, Eunice de Asis, Fe de los Reyes, Fil-Am Musika, Florante Aguilar, Franco Finn, Fusion Dance Team, Genevieve Manalo, Getty Santos, Henni Espinosa, High Fly, Hiyas of San Jose, Iris, Janelle Tillotson, January Reclosado, Jason Mateo, Jeremy Bautista, Joel Janer, Kaisera, Jose Jeline Laporga, J-Soul, Jun Taniang, Katalyst, Kulturang Pilipino, Legacy, Lori and Leejay Abucayan, Mabuhay Folkloric Society, Maganda Magazine, Maharlika Cultural Dance Troupe, Mango Kings, May Nazareno, Melody Lakayanga, Michelle Kain, Motivate Movement, Noel Bote Bautista, Not Your Average Superheroes, Nump, Pol Mesina Jr., Raquel, Remy Aquino, Rene Belison, Rhythm Rockets, Rhythm, Sandamukal Bad Boyz, Shadow Al, SIKAT Artist Group, Stephanie Reese, The Cast of “Americana Made in the Philippines,” Those Kids, Tita Aida, Tracy Sarmiento, Youth Speaks.

{ 2005 } Hermano/Hermana Mayor Rudy & Esther Asercion, Parade Celebrities (Geoff Eigenmann, Heart Evangelista, Rodel Rosel, Sheryn Regis), Apl.de.Ap of the Black Eyed Peas, AfterMath, Al Perez, Ambassador Rafael A. Gonzales, Barangay SF, Bayanihan, Bindlestiff Studio artists, Check the Blue Print, D’Journey artists, DJ Qbert, DJ Rocky Rock, Famas, Fusion, Gabe Bondoc, Genevieve Miranda, George Ng, Giovannie Pico, Hiyas of San Jose, Jo Awayan, Julius Limpe, Justine Jayubo, Khaotic Groovermintz, Khymme, Kulturang Pilipino, Leulani Mariano, Maharlika Cultural Dance Troupe, May Nazareno, Miriam Pantig, Philippine Barangay Performing Arts Society, Praxis Rocs, Ramon Silvestre, Rhythm, Sarah Jane Gloria, Shadow Al, Soul Control, Thage, Yamot-Pinatubo Cultural Ensemble.

{ 2004 } Hermana Mayor Jacquie Lingad-Ricci, Parade Celebrities (Jericho Rosales and Kristine Hermosa), AfterMath, Alfred Galura, Aris Garcia, Barlaan family (Rolando, orrie, Calo & Kristina), Brian Redrico, Carlos Rocha, Chain Reaction, Christoffels, Cota Deles Yabut, Cris Villanueva, Danongan Kalanduyan and Palabuniyan, Del Bermudez, England Hidalgo, Ensemble, Filipiniana Dance Troupe, Five:15, Fusion, Garnett Alexander, Generation 2, Gesel & Alam Swearington, Gherlie Dancel, Gil Portes, Hiyas, Ilaya, Jhelle Rosaroso, Joel Fabonan, Jojo Lofrancom, Jordan Segundo, Joy de Leon, Joy Mallari, Kamandag, Karaoke Divas, Kariktan, Khaotic Groovermintz, Kinetix, Kiwi, Kulturang Pilipino, Likha Pilipino Folk Ensemble, Louie Reyes, Mark Justiniani, Marvin de Leon, Mel Vera Cruz, Melissa Nolledo Mia Herbosa, Michelle Kain, Mirian Pantig, Native Guns, Next Phaze, Philippine Rondalla of Chicago, Stella Herber, Steps Styles & Spotlights, Tap Dancing and End of the Line, Toots Magsino, Ulysses Duterte, Yamot Pinatubo Cultural Ensemble, Pamana awardees: (Al Perez Jr., Bernardo Pedere, Cecile Azarcon, Chris Millado, Gil Portes,Virginia Cerenio).

{ 2003 } Hermano/Hermana Mayor Dennis & Lynda Normandy, Parade Grand Marshal SF Mayor Willie Brown, Parade Celebrities (Judy Ann Santos, Celebrity Paolo Montalban), Araceli Limcaoco-Dans, Art Lane, Bill Bon, Bob Manalo Jr., Carrie Arguelles, Cota D. Yabut, Dr. Lorenza Calpotura, Jeryl Ray Concepcion, Jocelyn Enriquez, Joy Mallari, Kinetics, Likha Pilipino Folk Ensemble, Linda Ty-Casper, Louella Albornoz, Lucy Fernando, Maharlika Cultural Troupe, Mario J. de los Reyes, Mark Justiniani, Mat Relox, Orlan Distor, Papo de Asis, Prodigy, Robert

Jay Nicolas Sario

Apl de Ap

Stephanie Reese

Martin Nievera

Adam Jacobs

Cheryl Burke


Manongdo, Tessie Dichupa, Tito Galvez, Ulysses Duterte Jr., Vic Magsaysay, Pamana awardees (George Hernandez, Noel “Sonny” Izon, Polly Herrera, Stephanie J. Castillo).

{ 2002 } Festival Celebrities (Lorna Tolentino, Rudy Fernandez), Alexa, Ames, Andrea Veneracion of Philippine Madrigal Singers, Angel?s Disciples, Ashley Nagrampa, B4ten, Bernardo Bernardo, Bliztr, Brittany Andres, Carlene Ocampo, Cory and Dario, Dan August Cabiling, Dennis Jermin, Drastik, Edwin Espera, Estelle, Ethereality, Eulisha J, FilmAm Vets Rondalla, Fleerbox, Fourth Inversion, Gen II, Jeryl Ray Concepcion, Joanne Lorenzana, Karilagan Dance Troupe, Kinetix, Leilani Briones, Lemming Pie, Leslie Bernabe, Leslie Bernabe, Likha Pilipino Folk Ensemble, Luella Albornoz, Mac & Cheese, Malu Rivera Peoples and Westlake School for the Performing Arts, Marshall Jaggears, Nataie, Native Elements, Nel Nino, Nemesio Paredes, Noly, Philip Garcia, Pinay, Prodigy, Robert Manongdo, Shadow Al, Sharyn Maceren, Sicjs, Adam and B-Style, Spamsilog, Star of Gladness, The Restitution, Tia, Tracy Cruz, Tracy Sarmiento, Tres Mejeres, Visual artists: (Bill Bon, Cota Deles Yabut, Dulcie Dee, Matt Relox, Orlando Distor, Ro, Tessie Dichupa, Ulysses Duterte Jr.), Pamana awardees: (Angie Pasamba, Benjamin Pimentel, Brian Ascalon Roley, poet Jaime Jacinto, Rick Rocamora, Rod Pulido, Rudi Soriano).

{ 2001 } Festival Celebrity Miss America Angela Perez Baraquio, Amanda, Angel’s Disciples, Bayanihan Cultural Organization, End of the Line, Fabrizio School of Music, FilAm Vets Rondalla, Janice Foronda, Jeryl Ray Concepcion, Jhele Rosaroso, Joey Ayala, Joey Camins and Friends, Karilagan, Likha Pilipino Folk Ensemble, Love Daria, Magic Alex, Manalo School of Escrima, Maridel Terciano, Next Phaze, Romeo Candido, St. Andrew’s Parish Chorale, Star of Gladness, Teatro sa Lupa, Till Dawn, 25 artists from the Philippines (Al Manrique, Arnold Arre, Art LaneCarlo Magno, Carlos Gabuco, Cris Cruz, Dopy Doplon, Emil Davocol, Fil dela Cruz, Ige Ramos, Joel Mendez, John Marin Flores, Jose Tence Ruiz, Kiko Escora, Lydia Velasco Cruz, Manuel Baldemor, Mario Parial, Mona, Pandy Aviado, Prudencio Lamarroza, Ramon Orlilna, Ronald Ventura, Rose Capili, Soler, Steve Santos), Pamana awardees (Bayani Tan, Gene Cajayon, Loy Arcena, Malu Rivera Peoples, Nicole Agbayani, Rene Ciria Cruz, Ross Capili).

{ 2000 } Hermano/Hermana Rodel & Edna Rodis, Festival Celebrity Joan Almedilla (Les Miserables), Anna Maria Manalo, Bigg Saint, Bobby Banduria Band, Devotion, Edgar Soller, Expressions, Fatima, Irish Fullerton, Jackie Kookorithchkin, Jason Mateo, Joe Mangrum and Destini West Records. Kayumanggi Band, Love Daria, Nemesio Paredes, Pinay, Pinoy artists from Manila (Buds Convocar, Danilo Garcia, Fidel Sarmiento, Godo Zapanta, & Pablo Mahinay), Robert Manongdo, Rubymar, Sinagtala Theatre Ensemble, Son La Tierra, and Star of Gladness.

{ 1999 } Festival Celebrity Billy Crawford, Adrian Bermudez, Amber Patterson, Bay Area Cultural Group, Branon Beliso, Chris Abad, Christine Adiaz, Classified Records, Dan Harana, Danongan Kalanduyan and Palabuniyan Kulintang Ensemble, International Escrima Serrada Association (IESA), IP Rondalla West, Island

Yeng Constantino

Heart Evangelista

Paolo Montalban

Savages, Kaisahan Dance Company of San Jose, Michael Quebec, Parangal Choral Group, Patricia Yu-Vanesse, Pinoy/Pinay Artists from Academy Art College, Raq, Sacramento-based visual artists (Magda, Wiji, and Tito Gallardo), Sarimanok Children’s Dance, Son La Tierra, Te Mana O Tera, and Yvette.

{ 1998 } Festival Celebrities: Martin Nievera, Paolo Montalban, Aber Patterson, Aliaata Collective: Visual artists from San Francisco Art Institute, Big City Revue, Chris Millado, Joe Mangrum, Karilagan Dance Company, Papo de Asis and People’s Artists from Los Angeles, Patricia Yu-Vanasse, Perry Manaril, Pinay, and Yuriko Doi of Theater of Yugen (Sisa: FilipiNOH theater project).

{ 1997 } Festival Celebrity (Sharon Cuneta), BJ Formento, Dawn Nakanishi, Genara Banzon, Johnny Rojo Orchestra, Mahal, Nathan Scott, Pinay, Sinagtala Theater Ensemble, Terry Acedo Davis, and Tita Pambid-Domingo.

{ 1996 } Festival Celebrity (Jocelyn Enriquez), Avic Ilagan, Barangay Dance Company, Carmela Millado, Emil Dunga, Ibong Adarna Children’s Theater, Leo Bulatao, Likha, Nanette Inventor, Palauniyan, Pamela Serrano, Pinay, Ray-An Fuentes, and Tita Pambid.

{ 1995 } Festival Celebrity (Gary Valenciano), Barangay Dance Company, Bayanihan Cultural Organization, Carlos Zialcita, Domingo Balinton, Lorraine Bell, Filipino Dance of Sacramento,Likha Pilipino Folk Ensemble, Maharlika Dance Troupe,Sampaguita, and Sugar Pie de Santos.

{ 1994 } Festival Celebrity (Andrew E.), Angel Shaw, Carlos Villa, Ceres Doyo and Doreen Fernandez from the Philippines, Chris Millado and Treatro ng Tanan, Danongan Kalanduyan, Isabel Escoda Taylor from Hong Kong, Jessica Hagedorn, Kayumanggi Presence Artist, Lav Diaz, Lenny Limjoco, psychologist Margie Holmes from North Carolina, Sheila Coronel, and Violeta Noriega from Seattle.

Toni Gonzaga



Heart Evangelista

Paolo Montalban

Sponsors SpotlightABS-CBN GloBAl

ABS-CBN Corporation is a Philippine-based media conglomerate that now broadcasts to Filipino households residing in the Middle East, Europe, Australia, Canada and the United States via The Filipino Channel (TFC). In North America alone, TFC has over 200,000 subscribers viewing the Tagalog-language premium programming service.

With content coming from both Manila and the United States, TFC provides news and entertainment programs to its viewers. These programs also help second-generation and third-generation Filipino-Americans feel closer to their culture and so ABS-CBN Corporation is a proud sponsor of the 18th Pistahan Parade and Festival.

To learn more, visit www.abs-cbnglobal.com.

ASIANWEEK FoUNDATIoN

AsianWeek Foundation (AWF) is a 501(c)(3) nonprofit organization whose mission is to promote and develop Asian Pacific American identity, community and diversity. AWF does this by bringing people together through cultural events, media campaigns, consulting and innovative programs. Among other projects, AWF organizes on May of each year the Annual Asian Heritage Street Celebration, the largest Pan-Asian street fair nationwide with over 150 organizations in the Asian American community participating. The AsianWeek Foundation is a proud sponsor of Pistahan.

To learn more, visit www.asian-foundation.org.

CoMCAST

Since 2001, Comcast has provided $2.2 billion in cash and in-kind support to national and local non-profit organizations across the country. Comcast works with non-profits to create successful programs that improve the quality of life, focusing on digital literacy, education, youth leadership, and volunteers. last year, Comcast executed a landmark agreement with the Asian Pacific Islander community that will pave new ground for APIs in media and communication. The agreement includes: expanding the distribution of Asian American owned, operated and targeted programming, launching a new API focused video-on-demand offering as part of its standard digital package available to 18 million subscribers, and dedication of a $1 million to build a bigger pipeline for Asian American-themed programming. So far, Comcast has established a groundbreaking senior-level member of its external affairs and the public policy staff to serve as a community liaison. In addition, Comcast has appointed nine members to its new Asian American Advisory Council.

See www.comcast.com to learn more about Xfinity.

GAllERIA PARK HoTEl

Galleria Park Hotel is a true urban oasis that makes the perfect pied-a-terre for exploring downtown San Francisco. It is perfectly located between the Financial District and Moscone Convention Center and has the best value near Union Square, with free Wi-Fi, access to a fitness center and an evening wine

reception. Galleria Park is also a shopper’s paradise, located next to the Crocker Galleria and within walking distance to San Francisco Centre.

What is more, it is green-certified by San Francisco Green Business and awarded by iStayGreen, employing over 45 eco-initiatives.

Visit www.galleriapark.com to learn more about their services.

KAISER PERMANENTEKaiser Permanente South San Francisco started the Filipino American Care

Experience (FACE) to create healthier experiences for our communities and eliminate health disparities by personally taking action to manage their health.

Dr. Charito Sico, pediatrician at Kaiser Permanente, South San Francisco, leads this team. According to her, “it is important to take our programs into the community to pro-actively teach the Filipino community how to make changes in their diet which can lead to healthier lives.” This program is strongly supported by and runs through physician and clinical volunteers.

Mula sa Puso “from the heart” began in 2009 by educating local Filipino restaurants on how to create healthier traditional Filipino dishes. FACE received the KP National Erickson Award for Diversity in community education in 2010 for this program.

FACE continually promotes healthy living through classes, seminars and Filipino American community events, proudly sponsoring Pistahan Parade and Festival in San Francisco.

To learn more about Kaiser Permanente, visit www.kp.org.

PACIFIC GAS & ElECTRICPacific Gas and Electric Company (PG&E) is once again a proud sponsor of

this year’s Pistahan. We are aware that a community’s energy doesn’t always arrive through

power lines, it comes from the actions and efforts of those who live there. PG&E’s goal then is to engage, support and improve the neighborhoods where its customers and employees reside, whether by helping local communities launch new school programs or by providing clean energy alternatives to underserved neighborhoods. PG&E is there to make a difference. In addition to providing safe and reliable energy to its 15 million customers, PG&E’s goal is to be a leading corporate citizen in each of the diverse communities it serves in California.

See www.pge.com to find out more about its community outreach programs.

RAMAR FooDS INTERNATIoNAlRamar Foods International started out as orientex in 1969 selling Filipino

handicrafts. Within a few years, orientex soon imported various frozen and dry goods alongside the traditional handicrafts. Then, with the growing Asian market, demand for high quality, authentic, ethnic foods increased. So it was from there that the idea to use Philippine fruits and turn them into a premium ice cream arose. Thus, Magnolia Ice Cream was reborn in America.

over the years, Ramar Foods implemented a gradual transition from being an importer to a manufacturer of Filipino and Asian meats, eggrolls, and desserts. It now has a USDA-certified meat manufacturing and ice cream plant in Pittsburg, California.

To find out more about their products, go to www.ramarfoods.com.



“Kulinarya 2011 was one of the most thrilling events I have ever been to,” dishes Joanne

Boston, self-confessed food fanatic and avid food blogger. “Being one of the judges was an honor and it was such fun to talk with the chefs and Franco Finn, who was a lively and wonderful emcee.”

Produced by the Philippine Consulate General in San Francisco in

partnership with the Filipino American Arts Exposition, Kulinarya pits rockstar chefs against each other in a Philippine Culinary Showdown. Cheftestants (as Jo likes to call them) are divided into Amateur and Professional categories and tasked with creating a four-course feast inspired by classic Filipino dishes. Winners in each category are selected based on creativity, presentation, and taste.

Asked about her most memorable

dishes from last year, Jo raves “Jerick Figueroa’s clever lumpia salad tossed in banana ketchup and Gloria Ramos’ vegan afritada [in the amateur division]. The most stunning El Bulli-esque deconstructed halo halo by Chef Albert Rivera presented. Chef Kristela Mendoza’s aromatic truffled kamatis salad and adobo osso bucco was fantastic… I adored that dish. ”

For participants in this year’s showdown, Jo advices, “Don’t be afraid

Return of the Rockstar ChefsBy Christina Dunham

to take a risk. While it is very important that chefs continue to respect Filipino recipes and ingredients, I think cooks and chefs shouldn’t be afraid of what their creativity can come up with. I urge them to let their imaginations run free, but fully respect where the cuisine comes from.”

Her wish list for this year’s competition:

The preparation of bangus (the national fish) or any whole fish

A round dedicated to soup like sinigang or bulalo or tinola, etc.

A round dedicated to sizzling sisigA round dedicated to the chef’s

family member or favorite memory This year’s Kulinarya qualifying round

will be held on Saturday, September 29, 2012 from 11AM - 2PM at the City View Room of the Metreon Center in San Francisco, in conjunction with the Pistahan Parade and Festival. Three finalists will be selected from each category and move on to compete in the Final Round in December 2012. The grand prize winner of each category will receive a round-trip ticket to the Philippines and a tour of Philippine culinary destinations, gift certificates and other fabulous prizes. For more info, contact Debbie Gallano via email at [email protected] or (415) 956-4060.

The chefs and judges of Kulinarya 2011Winning menu from

professional chef Albert Rivera


Pho

tos

by A

l s.

Per

ez



There are plenty to see, listen to and taste at the Pistahan that one can only wish this mind-blowing cultural

adventure is extended to more than just two days. As it is, the Premium wine tasting that also features Tango/Milonga dance should be on top of your list, even if you’re not a wine connoisseur or a Tango dancer.

Tasting the wines of Corte Riva Vineyards, courtesy of Genevieve Wines, should be enough to make you feel heavenly. Watching and learning Milonga Tango will definitely make you feel dizzy with pleasure. Meeting Corte Riva’s owners, Lawrence and Nieves Cortes, is an additional treat. Plus, you will receive a commemo-rative Pistahan wine glass…how lucky can you be in one day! Let’s give Genevieve Wines a round of applause for featuring Corte Riva Vineyards, the only Filipino-owned winery in Napa Valley. Another round of applause for Lawrence and Nieves, award-winning makers of high-end wine, for making

their dream come true. Their success is truly inspiring.

This rare wine tasting will feature Corte Riva’s flagship 2006 Mabuhay Reserve Cabernet Sauvignon which the vintners described as “a more saturated dense ruby/purple color offering complex aromas of graphite, white chocolate, crème de cassis, and subtle smoke as well as oak. More youthful and backward than the previous two wines, this is more of a long-term prospect for patient

collectors/connoisseurs. Dense, pure, full-bodied, and impressively endowed, it will benefit from 2-3 years of cellaring, and should keep for two decades.”

Now, let’s talk about Tango, specifically Milonga. According to VeryTango.com, Milonga is from a fusion of many cultural dances including the Cuban Habanera, the Mazurka, the Polka and the Brazilian Macumba. It is a faster-paced and less complex style of Tango. Genevieve

Dwyer, the provocative and skilled Milonga dancer/teacher, who is also the president of Genevieve Wines, does make this dance look “less complex.”

So, be at the “B” Restaurant at Yerba Buena Terrace from 1:00 to 5:00 pm on both days of the Pistahan. There will be lots of wining and dancing going on in this area. You can choose to learn to dance Tango or just watch. In one corner will be a Milonga exhibition from 3:00 to 4:00 pm. Another corner will have a Tango class from 2:00 to 3:00 pm. Social dancing is from 1:00 to 5:00 pm. See you there!

Premium Wine Tasting, Tango Dancing, and MoreBy Sol Manaay

Genevieve Dwyer, owner of Genevieve Wines, at Corte Riva Vineyards.

Corte Riva Wines



Nowadays, the fastest way to get the “word” around is through social media platforms such as Facebook

and Twitter. In our case, we’re not talking about the latest celebrity gossip or a child’s latest conquest. Rather, we want everyone in the San Francisco Bay Area to make sure they have August 11 & 12 marked on their calendars to attend the 19th Annual Pistahan Parade & Festival at Yerba Buena Gardens in San Francisco!

The social media team has been posting everything from entertainment appearances and schedules to featured food booths and themed pavilions. We’re engaging folks to follow us on Facebook, Twitter and Instagram not only to be in the know of the latest Pistahan news but also to start conversations and post pictures on their social media pages tagged with #pistahanSF in an effort for Pistahan

to really get viral on the net.This may sound like a lot of work

for our attendees and fans but we’ve got an incentive for you to participate. Yep, you guessed it…another year of exciting contests and prizes. We’ve got everything from Monster headphones, Eskabo Daan martial arts

classes, handmade floral accessories from popular Etsy shop “petal.blush.love”, Heavenly Ice Cream parties for you and 10 friends, museum and zoo tickets for your family, and much, much, MORE!

Pistahan’s 2012 theme, “Bridging Cultures and Communities” is inspired

by the San Francisco Golden Gate Bridge’s 75th anniversary this year. Appropriately enough, we will be promoting contests throughout Pistahan’s Facebook, Twitter and Instagram pages with the “bridge” theme in mind from now throughout Pistahan weekend.

Finally, once you’re at Pistahan (August 11 & 12) at Yerba Buena Gardens, we’ve got some more extra goodies for you if you are one of the first 100 each day to check-in to the Pistahan Page on Facebook or Foursquare. Extra prizes are also on tap for participating in the Pistahan Passport game by checking in to all 7 Pistahan Pavilions on Facebook or Foursquare.

So follow us and post with #PistahanSF on Facebook, Twitter and Instagram. Finally, don’t forget to check in on Facebook or Foursquare once you arrive and visit the Social Media booth for goodies. We’ll also have a special photo booth so you can post pics on your favorite sites to let your friends and family know you’re at Pistahan. See you there! #PistahanSF

Hashtagging a WinBy Jessica Jallorina

Pistahan’s Golden Gate Bridge-themed social media contest winners. (Left)#pistahanSF winner @pinkberry_27 wins a Heavenly Ice Cream party for 10. (Right)#pistahanSF photo contest Gary Cruz wins a set of Monster iSport with ControlTalk headphones.




Tita Aida for 20 Years TourBy RicaRdo diRa

proudly supports

Asians & Pacific Islanders (API) are indeed fortunate that one of their own led efforts to raise HIV/AIDS

awareness in the community. She worked tirelessly to de-stigmatize the perception of HIV/AIDS in the API community. This, to ensure that much needed services were not denied but were instead made readily available to those in need.

After giving back to the communi-ty as an HIV/AIDS activist for 20 years now, Pistahan 2012 gives tribute to Nikki Calma, more popularly known as Tita Aida. Indeed, she is a Filipina transgender we can all be proud of.

Tita Aida worked tirelessly to im-prove the lot of the transgender com-munity in the City. She was an active fundraiser not only for HIV/AIDS but also for social justice projects as well.

She produced and performed in many events including, among others, Ms. Tang Tang, Catwalk and Sparkle Winter Ball. To this day, Tita Aida is still part of Ladies of Asia SF, a CalAsian Restaurant which features an elite group of transgender ladies who not only work as hostesses and servers but also provide magnificent perfor-mances for their guests.

Aside from HIV/AIDS projects, Tita

Aida also focused on providing a safe and sound space for the transgender community to socialize and congre-gate. She was one of the first com-munity leaders to address the issue of transgender homelessness. The issue is close to her heart and so she re-mained as the Program Supervisor of Trans Thrive, which is the only drop-in space in the City that is dedicated solely to the transgender community. Trans Thrive’s drop-in facility has a computer lab, a clothing closet, mini library and even case managers sup-porting and assisting members of the transgender community in their everyday challenges.

Yes, Tita Aida has taken on the role of advocate, activist and local celeb-rity. In fact, Tita Aida is a sought-after personality in the queer API commu-nities in the Bay Area.

Pistahan 2012 thus honors Tita Aida’s caring efforts and her work throughout the past 20 years, which did not simply go unnoticed. Tita Aida was appointed in 2008 to the Commission on Status of Women. She also served on the Entertainment Commission and volunteered for 10 years with Board of Directors of San Francisco Pride.



Want to be a FOOD PORN STAR?

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Join PISTAHAN FOOD PORN CONTEST #pistahanfoodporn. Call for the yummiest-looking photos of Filipino foods at Pistahan.

Take pics of your fav foods at Pistahan. Post on Twitter, hashtag #pistahanfoodporn. 5 yummiest-looking photos will be selected as winners by our all-star food porn judges: Reporters from Huffington Post, KQED, NewsTalk910 Dining Around.

Prizes for winners: Gift cards to SF’s yummiest restaurants and food trucks!

5 winning photos will be chosen, one for each of the categories:

[1] Yummiest Adobo[2] Yummiest Pancit (Noodles)[3] Yummiest Desserts at Pistahan[4] Yummiest Foods in General at Pistahan [5] Yummiest Lumpia (Egg Rolls)

YUM Criteria: What makes a yummy looking photo? Does it make our mouths water? Do you look happy eating it? If so, yum points!

Winners will be notified via Twitter by Aug. 20.



DO YOU LOVE YOUR AGENT?

Greeting’s Pistahaners! Or is that Fistahaners?

Here’s a trend I discovered among American Filipinos in the

Bay Area.Tina Novero, 30, the person behind the

educational programs at San Francisco’s Westbay Pilipino Multi-Service Center, is what I call an American Filipino.

Regular readers of my “Amok” columns know that American Filipino is my preferred term over Filipino Americans. Simply put, I just find AF more inclusive and modern by putting the emphasis where it needs to be. The anchoring noun is the more important “Filipino.” But politically, it puts “America” first, thus placating those who disdain identity politics. It says to the haters out there, “We’re American.” But it also lets people know we don’t forget the importance of being Filipino, socially and culturally.

I don’t know if it will take hold among those older immigrants from the ‘60s and ‘80s. But it may catch on with their kids. Especially if the phrase more aptly describes what they are.

In Novero’s case, I thought all the 30-year-olds with college degrees these days were dead-set on social climbing up the corporate ladder. So I was surprised that

Novero, born and raised in San Francisco to Filipino immigrants (like me), had chosen as her life’s path something a little closer to the heart: Making sure a new generation of Filipinos in the South of Market get the tools they need to succeed.

When I talked to her, Novero had just finished applying for a grant for the kids. One of her salient points highlighted the difference in the crime rates between San Francisco’s residential Sunset district and the SOMA area projects where WestBay’s kids live.

During one week in May, on 35th Ave. in the Sunset, there were 35 reported crimes within a one-mile radius. That the same week in SOMA, 579 crimes were reported (according to crimemapping.com).

The numbers show the difficulty students and their five- or six-person families face living in their one-bedroom apartments in SOMA. Without WestBay’s programs, it’s hard to concentrate on grades when you worry about safety and survival.

But it can be done when you have a science and technology program like the one funded by the philanthropic high-tech Banatao family. The program helped produce a number of honor roll students, including the likes of Bea Madriaga, 13, born in Cavite,

but now living in San Francisco for nine years. She got a 4.0 at Bessie Carmichael.

“I like math,” Madriaga said, as Novero beamed with pride about all her young achievers.

Finding and identifying kids like Madriaga is important. But so is identifying the nurturers like Novero, a born community leader.

Indeed, it’s time to figure out, how to make sure there’s a new group of American Filipinos who are driven by both their own personal goals, as well as their identity as Filipinos.

So it’s not odd that the Philippine government also wants to know what the next generation is about. It has initiated a Filipino American Youth Leadership Program, which attempts to identify key 18-35 year olds who have a sense of helping Filipinos here and in the Philippines.

I won’t quibble about flipping the American with the Filipino, but it’s good to see the program is off to a good start. The program takes ten people, sends them to the Philippines to learn about the country first hand on the government’s dime. Then it allows them to stay longer on their own, and experience the country themselves.

More than 360 have applied nationwide,

with nearly 80 from San Francisco alone.Not coincidentally, Novero was one of the

nominated. I met a few others and they are all filled with idealism.

Steven Salazar, 18, of Oakland California, is an Arroyo High Student who said he wanted to fix “all the corruption in government and fix the health care system in the Philippines.”

OK, maybe not in one week.Vanessa Redrico, 24, a UC Davis grad who

works as a health educator, had more practical and realistic dreams of using her skills in the Philippines. Imagine what she could do on a simple subject like contraception?

Almost everyone I talked to had visited the Philippines before, and a few like Stefanni San Agustin were dual citizens.

San Agustin, 22, of Pacific Union College in Napa said she was interested in entering local politics there.

Imagine that, the American Filipino coming home, capable of leading here and there.

It only shows the next generation is different, with more options in a new global culture.

Young American Filipinos have a real back up to the U.S.A.: Their ancestral home.

Updates at www.amok.com

AMOK

American Filipinos Head HomeBy Emil GuillErmo

Charles W. Chan InsuranCe agenCy, InC.InsuranCe BrokerslICense no. oDo1883

ChuCk ChanPresIDent

58 Crest roaD

PIeDmont, Ca 94611

(510) 597-9600Fax (510) 597-9601

[email protected]

Mabuhay Pistahan!

1326 9th Avenue San Francisco, CA 94122(415) 681-0330

www.socialkitchenandbrewery.com



ART PAVILION

Art for a CauseBy RicaRdo diRa

PistahanFestival

2012

CULTURAL PAVILIONS . . . . . . . . . . . . . . .

Art Pavilionf e a t u r i n g

Crisanta Malig, David TombGregg Valley

p r e s e n t e d b y

Rafael Musni & Anthony Cruz Legarda

. . . . . . . . . . . . . . .

Bullet-X Marasigan Dance Pavilion

f e a t u r i n g

Fok Dance, Ballroom Dance,Balinese Dance, Tinikling

Dance-a-thon


SOMA Filipino Seniors

. . . . . . . . . . . . . . .

Creativity Pavilionf e a t u r i n g

Babayin WorkshopArt Projects


Christian Cabuay, Ray Haguisan, and Home Depot

. . . . . . . . . . . . . . .

Ramar FoodsCulinary Pavilion

f e a t u r i n g

Pistahan Adobo CookoffRamar Foods

Purple Freeze ChallengeHeavenly Ice Cream Tasting BeeMama Sita’s Balut Eating Contest


Ramar Foods

. . . . . . . . . . . . . . .

Kaiser PermanenteHealth Pavilion

f e a t u r i n g

Healthy Living


Kaiser Permanente

. . . . . . . . . . . . . . .

Wells Fargo Heritage Pavilion

f e a t u r i n g

Golden Gate Bridge AnniversaryPhoto Exhibit

Filipino American History Exhibit


Wells Fargo Bank

. . . . . . . . . . . . . . .

Play Pavilionf e a t u r i n g

Pistahan Boxing ChampionshipMartial Arts Demonstration

DJ Jam


Tyrone Poblete, Joseph Garcia, Ray Abad, and Michael Rosales

. . . . . . . . . . . . . . .

Wine Tasting and Tangof e a t u r i n g

Corte Riva Wines

p r e s e n t e d b yGenevive Wines

The Art Pavilion was always the showcase of the best of Filipino-inspired art and culture. This year’s pavilion will

of course be no exception. The works of a number of noted artists from the Bay Area whose backgrounds come from different genres will be highlighted.

One is Crisanta Malig, a noted fashion designer. She will be showing off her fashion sketches. She hopes that the exhibits will help young emerging fashion artists develop their artistic abilities even more by learning from her work. Crisanta has a passion for helping young artists hone their craft, having founded Fashion Arts and Youth Enterprise in 1993, where she continues to sit as Executive Director and Producer.

While majority of the exhibits in the Art Pavilion are works of artists of Filipino ancestry, one exhibitor does not have any tinge of Filipino blood in him. Yet, David Tomb’s work is included in the exhibition.

This is because David dedicates his

craft to the plight of vanishing birds as he is not only an artist but a bird lover as well. He became very interested in the Philippine Eagle, which intrigued him as a child, when it was still known as the monkey-eating eagle. David flew to the Philippines sometime in January 2011 to personally watch the Philippine Eagle soar in the skies of Mt. Kitanglad in Mindanao.

Indeed, such is his love for the Philippine Eagle that he co-founded a foundation Jeepney Projects Worldwide. The idea came to David after visiting the Philippine Eagle Center (PEC) in Davao. There, he saw the

cReATIVITy PAVILION

Baybayin: Texting Old School By RicaRdo diRa

Sat. aug. 11-Sun. aug. 12

11AM - 5PM

Yerba buena gardenS eSplanade

need to raise awareness of the Philippine Eagle’s plight and to raise support for the PEC, whose resources are very limited.

David chose the jeepney as the name of his foundation because he felt that the jeepney, a Filipino inspired creation, is a fitting symbol as it represents “a quirky and authentic re-purposing of a utilitarian vehicle that has been transformed into an artful expression to thrive!”

The foundation was created to be a partner of benefit art projects and regional conservation groups working to inspire support and restore the lost habitat of critically endangered birds. Aside from exhibiting the Vanishing Birds of the Philippines in Berkeley last February, the foundation will exhibit the Grand Birds of the Philippines in the City starting in October.

Experience live art demos at the art pavilion.

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The Creativity Pavilion will high-light Baybayin, a pre-Spanish Philippine writing system. It is one of a number of individual

writing systems used in Southeast Asia, which descended from ancient scripts used in India over 2000 years ago.

Two major proponents of the Bay-bayin renaissance —Christian Cabuay and Ray Haguisan—are from the Bay Area. Pistahan 2012 is fortunate to have them show their respective Baybayin artworks in the Creativity Pavilion. Indeed, the two Baybayin artists hope that with their respective exhibits, Fil-Ams will learn appreciate more the art and their heritage.

Christian’s Baybayin art is influenced by brush styles, Asian writing systems, abstract painting and graffiti. Ray makes creative pendants. The distinctive Bay-bayin details can be readily seen from their works.

Baybayin is a Tagalog term that refers to all the letters used in writing a lan-guage. While similar to the alphabet, it is more of a syllabary. After all, the root

word baybay means to spell. While the pre-Hispanic Filipinos

wrote on different materials: leaves, palm fronds, tree bark and fruit rinds, bamboo was the most common mate-rial used. Writing tools were of course the points of daggers or small pieces of iron and so they did not write with ink. Instead, they just cut the surface and bark of the bamboo and made the let-ters. Once the letters were carved into the bamboo, it was then wiped with ash


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to make the characters stand out more. Sharpened splits of bamboo were

also used with colored plant saps to write on more delicate materials such as leaves. Since the ancient Filipinos did not keep long-term written records, more durable materials such as stone, clay or metal were not used. Indeed, it was only after the Spaniards arrived that Filipinos adopted the use of paper, pen and ink.

Aside from viewing the exhibits at the Baybayin Art Show, visitors to the Creativity Pavilion can also attend the Baybayin Workshop to understand what Baybayin really is and to learn how to do it themselves. Who knows? We may discover new talents after they hone their skills and talents in creative immersion, which might be enhanced with the various Home Depot projects.

Learn “Baybayin,” a pre-Spanish Philip-pine writing system. at the Creativity Pavilion.


Delicious Filipino cuisine will be showcased in several creative ways with a Pistahan Adobo Cookoff, Ramar Food’s

Purple Freeze ice cream eating contest, Mama Sita’s Balut Eating Contest, and Heavenly Ice Cream Tasting Bee, a blind tasting ice cream contest, all at the Ramar Foods Culinary Pavilion at the Pistahan Parade and Festival - the largest Filipino celebration outside of the Philippines on August 11 and 12, 2012 at Yerba Buena Gardens in San Francisco. The public is invited to participate in any of these contests and can sign up online at Pistahan.net.

In the 8th Annual Pistahan Adobo Cookoff, chefs will face off to create the best adobo dish in two categories - traditional and fusion.

“You cannot separate Filipino culture and delicious food,” said Al Perez, President of the Filipino American Arts Exposition which organizes the Pistahan Parade and Festival. “Everyone is excited to see what new creations the

chefs will think of this year.”Creativity will be a key to success for

the winning chef. In partnership with the Philip-pine

Consulate General in San Francisco and Philippine Depart-ment of Tourism, the Festival will also host a qualifying round for amateur and professional chefs for the popular Kulinarya: A Filipino Culinary Showdown on Sunday August 12 from 11 am to 2pm at the City View Room of the Metreon in San Francisco, which festival goers are welcome to attend. The finals will take place in December.

“Last year’s cook-off was one of the most thrilling events I have ever been to,” dishes Joanne Boston, self-confessed food fanatic and avid food blogger. “Being one of the judges was an honor and it was such fun to talk with the chefs.”The festival also features the return of the annual popular Balut Eating Contest which the public competes to see who can gobble down the fertilized duck embryo the fastest.

“We are excited to be working with Pistahan to help push the Filipino food movement forward,” said PJ Quesada, third generation owner of Ramar Foods.

For those with a sweet tooth, there will also be an Ice Cream Eating Challenge featuring local Filipino-made Heavenly Ice Cream. Expect to see flavors like Ube, Lanca and Macapuno to see how well the public can identify their flavors. The ice cream, a creation of local Filipino entrepreneur Ben Acorda, is popular in the Bay Area and can be found at stores such as Goldilocks and other Asian food stores.

“I use the finest food ingredients,” Acorda says. “It’s handmade, as opposed to commercial. A lot of love and care.”

For foodies, lumpia, pancit, sisig, and more will all be for sale in the food court by local restaurants who will feature their regional specialty cuisine. Food trucks including: Rice Rockit, Rita’s Catering, Naked Chorizo, and Senor Sisig will also be on site.

If you are interested in getting involved in any of the food contests, visit pistahan.net and click on the link that says “Sign up to enter the Culinary Pavilion Contests.”

31

RAMAR Foods culinARy PAVilion

Celebrating the Many Flavors of Filipino CuisineBy AngelA PAng

NINETEEN YEARS OF CELEBRATING CULTURE AND COMMUNITY


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Balut-eating contest


Every year the Pistahan Parade and Festival showcases a Heritage Pavilion and this year, it proudly celebrates the 75th

anniversary of the Golden Gate Bridge and the contributions some Filipinos have made to its glorious history.

According to Ian Fernando, a volunteer for of the Heritage Pavilion, there will be narratives, such as that of Inocencio Asuelo, the first driver to cross the bridge “who happens to be a proud Filipino.” Visitors will have the opportunity to see pictures donated by Asuelo’s family at the exhibit.

Another featured story that will be on display at the Pavilion centers on Vicente Dizon Alvarez, who won a Golden Gate Art Expo award at Treasure Island in 1939, to celebrate the grand opening of the Golden Gate and Bay Bridge. He made true history when he beat internationally renowned artist, Salvador Dali.

Today, Filipinos are among those who maintain and operate the famous Golden Gate Bridge. To honor their dedication and hard work, pictures of Filipino workers will be featured at the

exhibit. These workers will also proudly

participate in the Pistahan Annual Parade.

The Pavilion will also showcase stories about the actual construction of the bridge as well as fascinating new facts about the bridge.

Fernando hopes to secure an interactive touchscreen for attendees’ enjoyment as well as teach them in a fun interactive setting.

Over the years, the Heritage Pavilion focused on such themes as Filipina empowerment and historical Filipino weaponry. before he died.

Passionate for freedom, Filipinos under Katipunan leaders Andres Bonifacio and Emilio Aguinaldo aided by American forces under Admiral George Dewey fought to rid of the Spaniards. The Philippines declared independence from Spain on June 12, 1898. Dewey’s victory during this Spanish American War on Manila Bay is memorialized in the monument on Union Square in downtown San Francisco. During World War II (WW2), America once again aided the

Philippines from foreign rule when General MacArthur led U.S. military and Filipino armed forces to drive out Japanese invaders which ended WW2 on 14th of August in 1945.

So on August 11-12, 2012, it is a propos that we honor both our heroes which include Jose Rizal and the Filipino American World War 2 Veterans. Dr. Jose Rizal’s advocacy for civil disobedience preceded Mahatma Gandhi of India and Martin Luther King, Jr. of America. Filipino Veterans fought side by side


wells fargo HerITage PaVIlIoN

The Golden Gate Bridge and Filipino InvolvementBy LoveLie Faustino


11AM - 5PM


with Americans to liberate Philippines from tyranny of foreign invaders during WW2. They all gave the ultimate sacrifice as encapsulated in our Philippine national anthem’s last verse – “ang mamatay ng dahil sa iyo.”

While celebrating our heroes, the pavilion will also celebrate our heritage by showcasing our Philippine tradition. This includes artifacts, pictures, and garments of our Muslim kababayans. Muslim dances like singkil and musical instruments like kulintang will be presented.

Let’s celebrate our Heritage and Heroes! Visit our Heritage Pavilion!

SXC



Kaiser Permanente is recognized as one of America’s leading health care providers and

not-for-profit health plans, committed to helping shape the future of health care. Founded in 1945, Kaiser Permanente’s mission is to provide high-quality, affordable health care services to improve the health of its members and the communities it serve.

Kaiser Permanente is proud to sponsor the 2012 Pistahan Parade and Festival’s Health Pavilion. There is something for everyone to help them better understand how to manage and improve their health. For the young, enjoy a fun quiz about nutrition and safety; each participant will receive a storybook. Next, stop by the What’s in your Drink sugar demo, a fun challenge to find the healthiest drink—everyone is always surprised at results. Don’t

miss a bibingka or fresh fruit at our Mula sa Puso (from the heart) booth. Pick up a copy of the heart healthy recipe booklet; traditional Filipino recipes that taste good and are good for you. Visitors will be able to get free blood pressure screenings from Kaiser

Permanente Nurses. Our stroke prevention team will be handing out bilingual booklets detailing signs of stroke along with managing cholesterol and diabetes. And you can also get tips from our Optical Team about eyeglasses and even a free

cleaning. This year, Kaiser Permanente’s

Community Benefit Program has contributed hundreds of thousands of dollars to benefit nonprofit organizations and their efforts in providing access to care, fight childhood obesity, work with at risk youth, support the health of our aging population, and stem violence.

So, as you enjoy the Pistahan Parade and Festival this year, know that Kaiser Permanente wants you to be healthy and THRIVE!

KAISER PERmAnEntE HEAltH PAvIlIon

Improving your Health with Kaiser Permanente


11AM - 5PM


At the Kaiser Permanente Health Pavilion, Pistahan visitors can avail of the useful health information, such as the “What’s in your Drink?” sugar demo, stroke prevention and diabetes management bilingual booklets.

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bullet x marasigan dance PaViliOn

Spanning Generations of MovementBy LLoyd ALABAn

When Florence Mendoza emcees this year’s Dance Pavilion at Pistahan, she’ll have been involved with

the festival for 19 years.“I’ve been at Pistahan since 1993,”

says Mendoza, a former director of Pistahan and now a staff member at the SOMA Creative Learning Center. “It’s a very popular event. It’s exciting.”

The dances Mendoza will be overseeing span much longer. Generations (even centuries) longer.

Take tinikling, one of the Philippines’s most iconic folk dances. The dance, which seeks to mimic the mannerisms of a native bird, involves dancers maneuvering their way between two bamboo sticks. The dance has its roots in pre-Spanish Philippines and is one of the most recognizable Filipino folk dances today.

At this year’s festival, there will no shortage of young people tiptoeing their way between the hardened poles. Students from Mission High School in the City will be among those expected to perform this year.

“We like to see new faces,” says

Mendoza. “Especially the youth.”Yet the older generation has not been

overlooked at this year’s Pavilion. This year’s ballroom and tinikling teachers and demonstrators are mostly senior citizens, but it’s apparent they haven’t lost their vigor. They’ll be in step for the festival too.

And you can bet, of course, that everyone will be decked out in traditional clothes: Barong Tagalogs, salakots, and Filipiniana dresses just to name a few.

“We’ll be seeing national costumes,” says Mendoza. “Traditional stuff.”

The best part is that festivalgoers will get the chance to learn a few steps as well. The ever-popular Zumba experience will appear for the first time

this year, with a demonstration open to the public. Zumba, a Columbian dance fitness program, is the latest craze to hit celebrities and gym patrons looking for a fun way to get fit. For those looking for something a bit less sweaty, traditional ballroom demonstrations will be held all weekend for festivalgoers as well.

When the dances are complete, however, the tinikling students of Mission High School will live out the rest of their summer break with their iPhones in tow and their Xboxes in sight. The elders who taught them will return to their homes, enjoying their retired lives.

But Mendoza has stayed confident through all these years that both young and old will stay true to their roots.

“If you lose all cultural things as Filipinos then you’re just another American,” says Mendoza. “We can’t take it for granted.”

As part of its activities, the Pavilion will hold a Dance Party hosted by Robert Manongdo with special performances from Hanna Bautista and Deanne Palaganas.

Because of his beautiful style of

singing and versatility of voice, Manongdo has graced audiences in the British Isles, such as England, Ireland and Scotland, along with an American Band performing in school assemblies and church auditoriums.

Bautista has sung at churches, charity events, and local musical theater.She has been involved in regional and local productions of Annie, The Music Man, and Scrooge. Bautista was part of the National Broadway tour of Rogers and Hammerstein’s classic South Pacific.

Deanne Palaganas is a local theater performer in San Francisco and has done numerous shows with The Marsh Theater, Brava Theater, and Mime Troupe.

14Dance Pavilion participants


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above Yerba buena gardenS Waterfall

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Pistahan’s Play Pavilion will be featuring fun and fascinating workshops and demos on both days of the festival. The Pavilion

is located near 3rd and Mission in Jessie Square. There will be activities for both kids and kids-at-heart. Here why you should stop by:

Watch a real boxing tournament: On Saturday from 2-4pm, there will be a boxing tournament sanctioned by USA Boxing. Come watch real athletes duke it out for the top spot.

Play music at Play Pavilion: Sunday’s DJ Jam will be from 11am-4:30pm. The jam will have celebrity DJs, urban artwork, break dancing, and a hands-on DJing workshop (with 4 turntables). Learn how to do scratching, flares, and other DJ trick moves!

Get some street cred—play Filipino street games: Ongoing at the Play Pavilion will be traditional games from the Philippines. Learn how to play patintero (tag played along gridlines),

tumbang preso (similar to Steal the Bacon and tag), and sipa (think soccer meets volleyball).

Witness amazing martial arts demos: On Sunday from 11-4:30, there will be Filipino martial arts demonstrations from major martial arts schools in the Bay Area. Filipino martial arts are weapons-based, meaning students first learn to fight with weapons, then progress to hand-to-hand combat. Here’s a look at some of the martial arts:

12pm—Eskabo Daan: The only Filipino martial art to be founded in the US was created right here is San Francisco, at Eskabo Daan, and has since spread to cities like Oregon, Missouri,

Texas, and New York. Eskabo Daan’s Grand Master Robert Castro was born in the Philippines but has lived in the Bay Area his entire life, hoping to learn about and educate others about Filipino culture. The school has a show on Comcast OnDemand and Castro writes for Bakitwhy.com and the FilAm Star.

2pm—Pekiti Tirsa Kali (PTK) San Francisco: PTKSF is a small group that trains in the Sunset District whose martial arts roots can be traced directly back to Grand Tuhon Leo Gaje Jr., the master who brought PTK to the US in the 1970s. Pekiti Tirsa Kali is a martial art from the Southern Visayas (Negros and Panay) that is based on the movement of the kalis, or sword. PTKSF is affiliated with PTK global.

4pm—Island Warriors: Island Warriors is a group from Vallejo, CA that practices the Balintawak Avnic method. They are led by Master Mel Orpilla.

Learn how to become a superhero: Superheroes may be all the rage at the box office this weekend, but martial artists are fighting crime in the real

Play Pavilion

Five Reasons to Come Out and PlayBy Jasmine sankaran

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11AM - 5PM

JeSSie Square

world all the time. The instructors at Eskabo Daan have made recent headlines for protecting the public and taking down robbers.

At the Play Pavilion, you’ll get an opportunity to learn from masters like them.

Along with demonstrations, the martial arts schools listed above (plus Kadan Martial Arts) will be holding workshops and giving out prizes. Talk to instructors, ask questions, and pick up useful self-defense techniques. After all, martial arts are not only practical, but promote fitness, fast reflexes, balance, and mental well-being.



Many students who at-tend various colleges and universities around the Bay Area have an

opportunity to emerse themselves in the Pilipino/a tradition and culture by joining Pilipino organizations. Many of which educate their members about the Pilipino/a American his/herstory through workshops, community events, outreach events, exposure trips, and Pilipino Cultural Nights. Being a part of a Pilipino organization during college serves as a support system for many of these students. Its a chance to form new friendships, an opportunity to learn about themselves through histo-ries past, and a chance to give back to their respective communities.

We invite you all to connect with the following organizations at our College Row tables (D17-D22), located along Mission Street.

Alpha Kappa Omicron Sorority Alpha Kappa Omicron is a Pilipino-

American sorority based on the history,traditions, and culture of the

Philippines. This sorority is dedicated to the development of community aware-ness, self-empowerment, and academic excellence. Each Individual is enriched through community involvement, strong leadership, and achieved success in a higher educational system. Website: www.akomicron.com

Bridge, University of California, DavisBridge was created in 1990 because

of the steadily decreasing number of Filipinos pursuing a higher education on a yearly basis. Bridge began as a student-run Filipino-targeted education

service under UC Davis’ largest Filipino organization, Mga Kapatid. However, in 1997, it broke off and became its own separate student organization. In 1999, Bridge became a part of UCD’s Student Recruitment and Retention Center (SRRC).

According to the SARI (Student Affairs Research Institute) there are 4.6% Filipinos out of 22,750 students enrolled at UC Davis. The numbers indicate that Filipinos are under-repre-sented in higher education. In response to the eradication of affirmative action, Bridge’s services try to equalize these

numbers and create a diverse commu-nity. Website: http://thecenter.ucdavis.edu/bridge/index.html

Chi Rho Omicron (XPO) San Francisco State University (SFSU)

The purpose of Chi Rho Omicron shall be to promote the understanding, enrichment, and appreciation of the Pilipino culture, history, and heritage through a brotherhood/family environ-ment; to instill the desire for self-im-provement, scholastic excellence, and the cultivation for civic responsibility.

Established in Fresno State University in February 16, 1995, the brotherhood found a permanent home at SFSU on February 20, 1996. The organization reaches out to the community as a way of spreading Pilipino awareness and to provide a role model for those to follow. Website: http://www.xposf.com/

Kasamahan, University of San Fran-cisco (USF)

Kasamahan's purpose is to promote the unity and solidarity of the Filipino-American community by creating an accepting, open environment on USF's campus that involves its fellow students in the richness of many cultural experi-ences. Kasamahan also actively involves educational programs that aid our

College CornerCompiled by Joaquin aragones

Pilipino American Collegiate Endeavor (PACE)


NINETEEN YEARS OF CELEBRATING CULTURE AND COMMUNITY 37

is a proud sponsor of the

members in the assessment, develop-ment, and actualization of each per-son's personal talents and skills. It also strives to share the Filipino culture with others, and everyone is welcome to be a part of our organization. Kasamahan is a culturally focused club that embodies the values of social justice, speaking up for one’s self and others, reconnecting with one's community, and overall, find-ing a light in one’s self, even in times of hardship. Website: http://sle.orgsync.com/org/usfkasamahan

Pilipino American Alliance (PAA) of University of California, Berkeley

"In the ongoing attempt to serve and interact with the Pilipino community, the Pilipino American Alliance stands to pro-mote a network of social support through the encouragement of political struggle, academic excellence, and cultural aware-ness while celebrating cultural diversity.”

In 1969, in the midst of a turbulent era of protest and struggle, Pilipino stu-dents rallied together to create an orga-nization to advance political, economic, and social justice. This group was called the Pilipino American Alliance (PAA), initiated by its founders to protect and enhance the representation of Pilipinos and Pilipino Americans on the Berkeley campus and the surrounding commu-

nity. During its 43-year existence, PAA has strived to promote a network of social support for the Pilipino and Pili-pino American community through the encouragement of political struggle, academic excellence, and cultural awareness while encouraging unity on campus through the celebration of cultural diversity. Website: https://www.facebook.com/ucb.paa

Pilipino American Collegiate En-deavor (PACE), San Francisco State University (SFSU)

PACE was established in 1967 by Pat Salaver and was a part of the Third World Liberation Front (TWLF) which helped bring the Ethnic Studies cur-

riculum to SFSU. PACE is both a political and social organization. It has worked with other groups such as Nation Al-liance for Filipino Concerns(NAFCON) and League of Filipino Students (LFS) to bring awareness to issues that affect the Filipino/Filipino American Commu-nity. It offers different programs such as Internship which educate students about Filipino history and culture and also acts as a safe space for students to express themselves. Website: http://www.sfsupace1967.com/Pilipino American Student Asso-ciation (PASA) of California State University, East Bay (CSUEB)

The Pilipino American Student Association (PASA) engages students

at California State University East Bay in activities and programs that aid in enriching educational growth, enhanc-ing Pilipino cultural awareness, and providing opportunities for community service and leadership development. PASA builds lifelong camaraderie with its members, providing a solid founda-tion of support and guidance that will help them succeed throughout and after college. Website: http://pasu.stanford.edu/

Pilipino American Student Union (PASU) of Stanford University

Through service, education, mentor-ship, and outreach within and outside of Stanford University, the Pilipino American Student Union strives to maintain a safe space for Pilipino American students and allies to em-power youth to act as agents of politi-cal and socio-economic change, explore personal and collective Pilipino identity, and celebrate the richness of Pilipino and Pilipino American culture. Website: http://pasu.stanford.edu/

Pilipino American Student Association (PASA)

Other Bay Area student organizations you can check out:Akbayan San Jose State UniversityWebsite: http://akbayansjsu.org/Mga Kapatid UC DavisWebsite: http://mgakapatid.org/



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BOARD OF DIRECTORSAl Perez, Jr.Cesario CalanocHydra MendozaMonica TuckerShirley Manan

HERMANAS & HERMANOS MAYOR2012 » Hydra Mendoza2011 » Sol Manaay2010 » Tessie & Marciano Paynor2009 » Marily Mondejar2008 » Sunny & Dan Dykwel2007 » Gigi & Greg Macabenta2006 » Yolanda & Tom Stern2005 » Rudy Asercion2004 » Jacquie Lingad-Ricci2003 » Lynda & Dennis Normany2001 » Myrna Lim2000 » Edna & Rodel Rodis1996 » Mike Guingona

ADVISORY BOARD Marily MondejarPearl ParmeleeRudy AsercionTony Villegas, Jr.

STEERING COMMITTEEAl PerezAlberic RiveraAndrew AquinoANGELA PANGAngela Pang

Anthony Cruz LegardaBen AcordaBenilda RosalesBetty BucatBob ManaloCelia Ojeda-SmithChristian CabuayConnie ZhengCyril SolaDerek JoeEdward DantesEm AngelesFlorence MendozaFranklin RicarteGenevieve DwyerGenevieve Jopanda, Festival DirectorGerard Talampas, Parade DirectorGerry PangilinanIan FernandoJessica JallorinaJessica JallorinaJinni Mabalot BartolomeJoAnn AgcaoiliJoaquin AragonesJoe ManarangJong ArcegaJose RingorJoseph GarciaJoycelyn JallorinaKai Briones-LeeKat YalungKen MarquisLaymon JonesLaymon JonesMalvin AgnoMariluz RagasaMarily MondejarMark Aglugub

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PLAY PAVILION

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HERITAGE PAVILION

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Complete this passport and return to the Information Booth (#C9) located by the Mission Street entrance for a chance to win fabulous prizes. The lucky draw will take place at the end of each day, Saturday and

Sunday at 4:00 pm at the Pistahan Stage. Contestants need not be present to win.


NINETEEN YEARS OF CELEBRATING CULTURE AND COMMUNITY. 39

FRI | Aug. 17 | 7:15pm

A’S FILIPINO HERITAGE NIGHT

Oakland A’s VS Cleveland Indians

OAKLAND COLISEUM 7000 Coliseum Way

Oakland, CA

OaklandAthletics.com/FilipinoATTACH TICKET HERE

WED | Sept. 5 | 7:15pm

GIANTS FILIPINO HERITAGE NIGHT

SF Giants VS Arizona Diamondbacks

AT&T PARK24 Willie Mays Plaza

San Francisco, CA

SFGiants.com/SpecialEventsATTACH TICKET HERE

SUN | Nov. 4 | 1:05pm

RAIDERS MABUHAY FIESTA

Oakland Raiders VS Cleveland Browns

OAKLAND COLISEUM700 Coliseum Way

Oakland, CA

Raiders.comATTACH TICKET HERE

DATE TBA

WARRIORS FILIPINO HERITAGE NIGHT

ORACLE ARENA700 Coliseum Way

Oakland, CA

WARRIORS.comATTACH TICKET HERE

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PASSPORT

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Celebrate Filipino culture and community at the Filipino Heritage Games. Go to all 4 games below

and win great prizes!

Click to www.Pistahan.net for more details.

To enter for a chance of winning a prize, attach valid game tickets to this form and mail back to: 564 Market Street Suite 320, San Francisco, CA 94104

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WIN A 5-DAY VACATION TO CANCUN!Capture the complete Pistahan experience by going out to each of the 8 pavilions and learn something new about Filipino culture and heritage. Get each of the boxes below stamped

by the pavilion coordinator for a chance to win fabulous prizes. Grand prize is a 5-day Cancun vacation, courtesy of HerculesVacation.com.

DON’T MISS MANILA TALENTS:RAYVER CRUZ & YENG CONSTANTINO

PARADE AND FESTIVAL 2012B r i D G i n G C u l t u r e s a n d C o m m u n i t i e s

Documents

EXPO Magazine 2012