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  • Exploring the Brave New World



    JUNE 09



    The Word From Stu ........................... P02

    Money Matters .................................. P03

    The Insider ........................................ P03

    Legal Matters ................................... P04

    Regional Roundup ............................ P12

    Future-Proof Building ...................... P13

    Builders Crack ................................. P14

    Tip of the Month ................................ P15



    For the last few years Future-Proof Building (FPB) has been educating New Zealanders about how to create a better home to live in now, that will be worth more in the future. Now FPB will connect these educated homeowners with Carters customers in what they call the Brave New World.

    The world has certainly changed in the past few months, we are competing harder for every dollar we earn and our customers habits have changed. The last time the building industry was in a lull people did their research through the Yellow Pages. Now 81% of people do their initial research through the internet.

    Every other major decision we make in life is easily done through the internet; from fi nding a job (Seek), to selling the beer fridge (Trade Me), to booking a holiday (Trip Advisor). Our industry has no such website, there is no clarity in internet searching for our customers. But the Brave New World will change that.

    FPB has been successful in building consumer confi dence, creating aware-ness that is changing the demands of our customers, now we need to turn that positive awareness into action.

    The new www.fpb.co.nz website allows visitors to register their project, budget, photos, site plans and ideas and search for tradespeople online who can deliver the complete job. For the trade there is now an opportunity to create a profi le that advertises their business and allows homeowners to fi nd them. The profi le can include testimonials, photos, company profi les and basic information

    about their businesses. The key difference between this and

    other directory sites is that we are educating

    the homeowner

    before asking them to use our tradespeople. Not only in the FPB principles, but for everything they need to work through the process of building, from council information to design and maintenance information.

    85,000 people visited the FPB website in 2008, in 2009 they will be able to select your business directly from the listings online. FPB will also be able to supply you with enquiry levels and understand how much value has been delivered through this site to your business.This programme has the ability to deliver real value to your business, at NO COST for the fi rst 12 months for Carters customers.

    Carters Regional Manager Paul Bull said about the Brave New Worldlaunches: Weve had two now in Auckland, and those that attended were fi zzing over the Brave New World concept. We have had signifi cant interest in being part of this programme. The fact they can try it for a year at no cost is a huge plus. And the added value options in terms of advertising savings and the huge potential of lead generation in this market made them really stand up and listen.

    The Brave New World is an investment from Carters in their customers businesses, this is a time where working together is a great way to improve everyones business results.

    To register for the trade section go online at www.fpb.co.nz. Click trade registration and follow the prompts or

    call 0508 FUTURE.

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    DISCLAIMER: The editorial information and other articles contained in this publication is of a general nature only. All such information has been checked for accuracy and published in good faith. However Carters accepts no responsibility on any grounds whatsoever, including liability in negligence, for the accuracy or the use or misuse of the articles and other information contained in this publication. Any opinions on legal or accounting matters are not intended to be comprehensive statements of the law or accounting on that topic, and should not be relied upon for that purpose. If actual advice is required on such topics it should be sought on a formal professional basis. Carter Holt Harvey Limited trading as Carters excludes liability to the extent possible at law for loss suffered by any person resulting in any way from the use of or reliance on material in this publication.Copyright: This reference material is entitled to the full protection given by the Copyright Act 1994 to Carters. Reproduction of any substantial passage from the material except for the educational purposes specifi ed in that Act is a breach of that copyright. This copyright extends to all forms of photocopying and any storing of material in any kind of information retrieval systems.


    INTERNATIONAL NEWSTHE WORD FROM STUBuild it and they will complain

    US construction spending is upGood news from the Land of the Free! Construction spending across the United States was up for the month of March.

    This is despite industry analysts being certain that expenditure would slump another 1.5 per cent and continue to spiral downwards for a sixth straight month. Yet the doom-sayers were proved utterly wrong with results demonstrating a stunning reversal with a 0.3 per cent growth recorded for the period instead.

    More good news soon came with the announcement by the National Association of Realtors that their index of pending home sales had risen a healthy

    3.2 per cent over the same month as well. And, as there is a typical one or two month lag between the contract and the moving truck, this suggests further positivity ahead too.

    But what does this all mean in real terms? Well, while it is obviously far too early to break out the champagne to celebrate the demise of the recession - but perhaps a couple of sly sips of something stronger than tea might be in order to toast an easing of the fi nancial freefall weve endured over the last half year or so.

    Buddy, have I got a deal for you...

    UPCOMING EVENTSThe 41st National Agricultural FieldaysThis years National Agricultural Fieldays will be held on the 10 - 13 June 2009 at Mystery Creek, Hamilton. Visit our sites H72 and H74 to discuss your next building, farming or fencing project. Mingle with Cocksy and enter the draw to win a Yamaha AG100 farm bike! Conditions apply, see site for details.

    Future-Proof Building RoadshowsThese will highlight different strategies to attract customers and maximise the value that you can provide to them. RSVP to kim.forrest@cms.co.nz or 0508 FUTURE.9 June Taupo10 June Napier11 June Tauranga

    Carters celebrates 150 years of origin

    This year marks a major milestone for Carters and our parent company Carter Holt Harvey.

    One hundred and fi fty years ago Robert Holt, a millwright and migrant from Lancashire, opened a joinery shop in Emerson Street in Napier. As Napier grew, so Robert Holts business grew with it, eventually leading to the establishment of sawmills on Hastings Street, Port Ahuriri in 1880, Piri Piri near Dannevirke in 1886, Kereru in 1908, Puketitiri in 1911, Horopito in 1917 and Ohurakura in 1923. Three generations of Holts ran the business through the trials and tribulations of the 20th Century.

    Carter Consolidated was a North Island sawmilling company founded by Francis John Carter, son of an English farming couple who had emigrated from Cornwall. Robert Holt and Sons

    became a public listed company in 1960 and merged with Carter Consolidated in 1971 to become Carter Holt Holdings. Fourteen years later Alexander Harvey Industries merged with Carter Holt Holdings and so it became Carter Holt Harvey.(Source: Cutting Edge, Selwyn Parker/ 2000)

    Today Carters has become a trusted iconic Kiwi brand with a 54 strong network of branches throughout New Zealand. 150 years is indeed a reason for celebration but is also a testament to the knowledge and experience our company has to offer. Heres to another 150 years!

    Alexander Harvey.

    Francis John Carter.

    Robert Holt.

    Stu Munro Chief Executive, Carters

    The brand new Yankee Stadium opened recently at a cost of approximately US$1.6 billion dollars and has caused almost ceaseless controversy since it gained construction approval.

    Its not hard to understand where the controversy comes from once you look at the deal the Yankees struck with New York City as it is probably the most one-sided since the one the Germans faced at Versailles in 1919. For a start, the city citizens had to pay half of the construction costs while the Yankees collect all game parking revenue, 96% of ticket sales, 100% of all other revenue, pay no sales or property tax and get low-cost city-subsidised electricity. Plus, the people of New York also have to pay to demolish the old stands and buy and develop new parkland to replace the ones the new stadium built over. In return, the lucky Yankee fans get to pay $1000 a ticket to watch their team from the foul line or over US$250,000 a season to sit behind the plate.

    With deals like this, its easy to see why Wall Street has the world in a recession. Still, at least New Yorkers will have a

    massive stadium in which to enjoy their sport.

    Well no, not really. Yankee Stadiums capacity is just over 50,000 nowhere near the 60,000 a freshly-renovated Eden Park will deliver for a mere NZ$320 million (US$188m). And its not even double the 30,000 the pro-posed new fully-roofed Dunedin Stadium will boast for a piddling NZ$198 million (US116.7m).

    So are the protes