Expert Tips for Small Business Content Marketing

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If you own or manage a small business, you likely have your hands full and your desk cluttered with the daily on goings and responsibilities of your business. No matter how busy you find yourself, it is essential that you make the time to keep up with your brand’s online presence.

Text of Expert Tips for Small Business Content Marketing

  • Small Businesses have been historically slow in keeping up

    with the latest SEO trends and strategies. Make sure your

    business stays ahead of the competition with these 7 tips

    for content marketing success!

  • Tip 1: Document Your Strategy

    Creating a content marketing calendar for your brand is the

    best way to ensure that your business is regularly posting

    content to your site. Best of all, a well-thought out content

    calendar can help hold you accountable for timely content

    creation and make sure you dont fall off track.

  • Tip 2: Do Your Research

    Coming up with ideas for new content is no easy task. Make

    sure you do a fair amount of research into your brands

    existing content to check out what has and has not worked

    for your company in the past. Furthermore, keep close tabs

    on how newly published content is performing to help you

    make changes as needed to your current strategy.

  • Tip 3: Follow Social Trends

    Keeping a close watch on the latest trending topics and the

    social trends of your audience is one way to guarantee that

    your content has some meaning on the web. Newsjacking is

    one of the most popular techniques that helps provide

    valuable content to your audience.

  • Tip 4: Create Your Own News

    One of the most effective ways to help build a buzz around

    your brand is to create your own news with a simple survey.

    Providing readers with tangible statistics about your industry

    topics will help earn you backlinks and build your reputation

    as a thought leader in the industry.

  • Tip 5: Make the Most of Visual Content

    Give your content some added appeal by using images to

    help tell your story. Audiences are more naturally engaged

    by content that has some sort of visual element, and

    research has shown that adding even just one picture to

    your posts can help improve reader engagement.

  • Tip 6: Use Videos!

    78% of internet users watch videos every week, and over

    half watch at least one each day. Creating a short video for

    your brand will help users easily digest information and even

    help conversions!

  • Tip 7: Recycle Outdated Content

    If you dont have the time to come up with new topics on a

    regular basis, look for ways to repurpose the content you

    have already created. Revisiting an older, outdated piece of

    content and coming up with some modern updates can help

    speed up the turnaround on your blog posts.

  • Content marketing is one of the most valuable tools you

    have in your SEO campaign. Make sure your business stays

    on course and is consistently creating high-quality content

    for your audience.

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