Small Businesses have been historically slow in keeping up
with the latest SEO trends and strategies. Make sure your
business stays ahead of the competition with these 7 tips
for content marketing success!
Tip 1: Document Your Strategy
Creating a content marketing calendar for your brand is the
best way to ensure that your business is regularly posting
content to your site. Best of all, a well-thought out content
calendar can help hold you accountable for timely content
creation and make sure you dont fall off track.
Tip 2: Do Your Research
Coming up with ideas for new content is no easy task. Make
sure you do a fair amount of research into your brands
existing content to check out what has and has not worked
for your company in the past. Furthermore, keep close tabs
on how newly published content is performing to help you
make changes as needed to your current strategy.
Tip 3: Follow Social Trends
Keeping a close watch on the latest trending topics and the
social trends of your audience is one way to guarantee that
your content has some meaning on the web. Newsjacking is
one of the most popular techniques that helps provide
valuable content to your audience.
Tip 4: Create Your Own News
One of the most effective ways to help build a buzz around
your brand is to create your own news with a simple survey.
Providing readers with tangible statistics about your industry
topics will help earn you backlinks and build your reputation
as a thought leader in the industry.
Tip 5: Make the Most of Visual Content
Give your content some added appeal by using images to
help tell your story. Audiences are more naturally engaged
by content that has some sort of visual element, and
research has shown that adding even just one picture to
your posts can help improve reader engagement.
Tip 6: Use Videos!
78% of internet users watch videos every week, and over
half watch at least one each day. Creating a short video for
your brand will help users easily digest information and even
Tip 7: Recycle Outdated Content
If you dont have the time to come up with new topics on a
regular basis, look for ways to repurpose the content you
have already created. Revisiting an older, outdated piece of
content and coming up with some modern updates can help
speed up the turnaround on your blog posts.
Content marketing is one of the most valuable tools you
have in your SEO campaign. Make sure your business stays
on course and is consistently creating high-quality content
for your audience.
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