Expert Tips for Small Business Content Marketing

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If you own or manage a small business, you likely have your hands full and your desk cluttered with the daily on goings and responsibilities of your business. No matter how busy you find yourself, it is essential that you make the time to keep up with your brands online presence.


<ul><li><p>Small Businesses have been historically slow in keeping up </p><p>with the latest SEO trends and strategies. Make sure your </p><p>business stays ahead of the competition with these 7 tips </p><p>for content marketing success! </p></li><li><p>Tip 1: Document Your Strategy </p><p>Creating a content marketing calendar for your brand is the </p><p>best way to ensure that your business is regularly posting </p><p>content to your site. Best of all, a well-thought out content </p><p>calendar can help hold you accountable for timely content </p><p>creation and make sure you dont fall off track. </p></li><li><p>Tip 2: Do Your Research </p><p>Coming up with ideas for new content is no easy task. Make </p><p>sure you do a fair amount of research into your brands </p><p>existing content to check out what has and has not worked </p><p>for your company in the past. Furthermore, keep close tabs </p><p>on how newly published content is performing to help you </p><p>make changes as needed to your current strategy. </p></li><li><p>Tip 3: Follow Social Trends </p><p>Keeping a close watch on the latest trending topics and the </p><p>social trends of your audience is one way to guarantee that </p><p>your content has some meaning on the web. Newsjacking is </p><p>one of the most popular techniques that helps provide </p><p>valuable content to your audience. </p></li><li><p>Tip 4: Create Your Own News </p><p>One of the most effective ways to help build a buzz around </p><p>your brand is to create your own news with a simple survey. </p><p>Providing readers with tangible statistics about your industry </p><p>topics will help earn you backlinks and build your reputation </p><p>as a thought leader in the industry. </p></li><li><p>Tip 5: Make the Most of Visual Content </p><p>Give your content some added appeal by using images to </p><p>help tell your story. Audiences are more naturally engaged </p><p>by content that has some sort of visual element, and </p><p>research has shown that adding even just one picture to </p><p>your posts can help improve reader engagement. </p></li><li><p>Tip 6: Use Videos! </p><p>78% of internet users watch videos every week, and over </p><p>half watch at least one each day. Creating a short video for </p><p>your brand will help users easily digest information and even </p><p>help conversions! </p></li><li><p>Tip 7: Recycle Outdated Content </p><p>If you dont have the time to come up with new topics on a </p><p>regular basis, look for ways to repurpose the content you </p><p>have already created. Revisiting an older, outdated piece of </p><p>content and coming up with some modern updates can help </p><p>speed up the turnaround on your blog posts. </p></li><li><p>Content marketing is one of the most valuable tools you </p><p>have in your SEO campaign. Make sure your business stays </p><p>on course and is consistently creating high-quality content </p><p>for your audience. </p></li><li><p>1.877.723.0016 </p><p> </p><p>1013 E Carson St. Pittsburgh, PA 15203 </p><p> </p></li></ul>