Expect great things transformationnation.com Kohl’s Cares for Kids Hospital Partner Quarterly Update expect great things transformationnation.com April

expect great thingstransformationnation.com

Kohl’s Cares for Kids

Hospital Partner Quarterly Update

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transformationnation.com

April 18, 2006


Quarterly Update Agenda

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transformationnation.com

• Transformation Nation

• Summer Merchandise Program

• Kohl’s Kids Who Care Update

• Proposal Process

• Miscellaneous

• Next Web Cast / Call


Transformation NationTransformation Nation:

Kari Hudgins, Marketing Coordinator• What is it?

• On-line community for people who have the desire to transform, help each other reinvent themselves and change the world around them

• Combines Kohl's passion for fashion and community• Website includes:

• Fashion• Beauty• Home Decor• Trend Reports• Community

– Transformation stories– Current events– Transforming your community

• TV• How does Transformation Nation relate to the hospital

partnership?• Community page

– Page helps educate the public on the hospital programs– Encourage people to post transformation stories and help

inspire others


Transformation Nation


KCK Merchandise Program

Kohl’s Cares for Kids Mission:

To enhance health and educational opportunities

for children in our communities.

Summer Merchandise Program:

• Featuring “Over the Hedge” Book & Plush AND

“Soulful Summer” Music CD

• In-Store Set Up: Monday, May 8 (through July 5)

• Artwork Available Online


KCK Merchandise Program

Summer Product:

“Over the Hedge”, Hardcover Storybook, 10x10”

“RJ” Raccoon Plush (10.5”)

“Verne” Turtle Plush (10”)

Theatrical Release: May 19

“Soulful Summer” Music CD

Featuring songs by: The Supremes, The Temptations, Marvin Gaye, the Jackson 5, and more!


KCK Merchandise ProgramPublic Relations Initiatives:

Julie Lando, PR Coordinator

• What worked / what didn’t

• Expectations and pitch angles

• Who you send information to at Kohl’s

• Weekly Follow Up– Survey Monkey Link

• Available on Hospital Partner Web Site:– talking points

– press release templates (local and national)


Kohl’s Kids Who Care

KWC Program Update:

Tara Geiter, KCK / Community Relations Specialist

• Thank you for participating

• Nominations Received

• Total Nominees Referred by Hospitals

• Timeline for Announcing Winners


Hospital Proposal Process

Process Touchbase:

Gail Freeborn, Assistant Manager Community Relations

• E-Forms located on Partner Web Site

• Proposal Guidelines

• Materials due back to Kohl’s: on or before May 1

• Frequently Asked Questions


Hospital Proposal Process (cont.)

Kohl’s Story & Photo:Children’s Hospital of Michigan (Detroit, MI)

Program Supported with 2005 Program:

The T.R.I.P. (Trauma and Related Injury Prevention) ProgramThe TRIP program provides vital safety information to kids and families throughout the year. The information is practical and continually improves the lives of thousands of kids and families in the metro Detroit area.

Joann Moss, the Wayne County coordinator for the TRIP program, taught a class on motor vehicle safety to the Boys & Girls clubs in June, 2005. The attendees were primarily children aged 6-8 years. The focus of the lesson was the importance of booster seats, the need for children to ride in the back seat of the car and why everyone should always wear a seat belt in the car.

Joann was present when some of the parents came to pick up their children. Several of the kids chose to ride in the back seats even though their parents opened the front door for them to get into the car. One 7 year old girl, named Lakeshia actually got angry with her mom in the parking lot when the adults in the car wouldn’t wear their seat belts. She made such a scene, her mom and aunt finally put on their seat belts. On the way home, the family was involved in a car accident. Thanks to the safety information they had just received and implemented, no one was injured.


Miscellaneous• Event Collateral Forms

– New contact, Julia Haas, Promotions Coordn.– Forms updated online

• Hospital Partner Web Site– Link:

http://www.kohlscorporation.com/communityrelations/hospital/index.htm

– Password: kck2005

• Contacts:– Julie Lando, Kohl’s PR Coordinator


Next Update

• Next Web Cast / Call– Tuesday, June 27 at 11:00 a.m.– Tuesday, September 26 at 11:00 a.m.

• Summit:– Tentatively October 5 & 6, 2006– Milwaukee, WI– (Do not book flights just yet!)

Documents

Expect great things transformationnation.com Kohl’s Cares for Kids Hospital Partner Quarterly Update expect great things transformationnation.com April