Exhibit 1: Fashion Exhibit 2: Architecture/Construction

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Slide 2 Slide 3 Exhibit 1: Fashion Slide 4 Exhibit 2: Architecture/Construction Slide 5 Exhibit 3: Landscaping Pretest: What Would You Do? C.R.A.P.C.R.A.P. Slide 6 ! Contrast Repetition Alignment Proximity Underlying Principles of good design Slide 7 Learn more from these resources: Design Better With CRAP Design Meltdown How Crap is Your Design x Slide 8 { Contrast. Elements that arent the same should be very different so that they stand out. Making them slightly different confuses the user into seeing a relation that doesnt exist. Slide 9 The idea behind contrast is to avoid elements on the page that are merely similar. If the elements [...] are not the same, then make them very different. (from Robin Williams, Non-designers Handbook) {} Must be VERY different Slide 10 Contrast Monday Night Concert Series Bill Zehfuss, trombone & Kathy Palmer, piano Feb. 27 at 8 p.m. Recital Hall, Simons Center for the Arts, 54 St. Philip Street $20 at the door (843)953.5927 Robert Ivey Ballet The Velveteen Rabbit March 2 4 at 6 p.m. Sottile Theatre, 44 George Street $25 Reservations (843) 556.1343 Geoffrey Porter Jazzy Times March 23 at 7pm $22 at the door (843) 221.5996 Monday Night Concert Series Bill Zehfuss, trombone & Kathy Palmer, piano Feb. 27 at 8 p.m. Recital Hall, Simons Center for the Arts, 54 St. Philip Street $20 at the door (843)953.5927 Robert Ivey Ballet The Velveteen Rabbit March 2 4 at 6 p.m. Sottile Theatre, 44 George Street $25 Reservations (843) 556.1343 Geoffrey Porter Jazzy Times March 23 at 7pm $22 at the door (843) 221.5996 Slide 11 More Contrast Slide 12 Johnathan Messerman Slide 13 { Alignment. Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another page. Slide 14 Alignment Nothing arbitrary. Period. Slide 15 Slide 16 ALIGNMENT Is a MUST on this busy ad! Slide 17 CENTER ALIGNMENT DOES NOT HAVE TO BE... Slide 18 Once again, boredom does not live here. Slide 19 { Repetition. Repeat visual elements of the design throughout the design. This helps to develop the organization and strengthen unity. Slide 20 Repetition Begets Unity. Slide 21 More Repetition Notice Alignment also Slide 22 { Proximity. Elements that are related should be grouped together, whereas separate design elements should have enough space in between to communicate that they are different. Slide 23 Slide 24 Proximity About Lorem Ipsum Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why Do We Use It It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for lorem ipsum will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).. About Lorem Ipsum Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why Do We Use It It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for lorem ipsum will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).. Closeness between headings and content Slide 25 Got Overlap? Slide 26 Can you identify each principle in this flyer? - Contrast - Repetition - Alignment - Proximity Total C.R.A.P. Slide 27 Slide 28 Unity or Chaos? Slide 29