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Abila and Betsy Baker of YourGrantAuthority.com provide valuable insight about the various facets of pursuing grant funding including identifying grant sources and effectively writing proposals for securing grants.
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© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
Corporate, Foundation and
Government Grants
EVERYTHING YOU EVER WANTED TO KNOW ABOUT
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
MEET YOUR Speakers
John CleseDirector Of Marketing Strategic Initiativesabila
Betsy Baker, MPAwww.YourGrantAuthority.com
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
AbilaAbila, formerly Sage Nonprofit Solutions, is a provider of software solutions dedicated to serving nonprofit organizations and government agencies. Abila recently acquired McLean, Va.-based Avectra, a leading provider of Web-based CRM solutions for associations and not-for-profits.
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
Betsy Bakerwww.YourGrantauthority.comBetsy Baker is an author, trainer/coach and public speaker. She has raised more than $10 million in grant funding. Betsy is a regular presenter for the Foundation Center, the Grant Professionals Association, the Georgia Center for Nonprofits and United Way agencies and is a regular contributor to Opportunity Knocks!, CharityHowTo and CharityChannel.
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
AGENDA
Review of:
� Corporate Sponsorship
� Private Foundation
� Government Funding
Critical steps to writing a winning proposal
Resources to identifying grant funders
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CORPORATEFOUNDATIONS
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CORPORATE FOUNDATIONSA corporate foundation is a charitable foundation which serves as a channel for
distribution of a firm’s profit for nonprofit activities
� A company-sponsored foundation often maintains close ties with the
donor company, but it is a separate, legal organization and is subject to
the same rules and regulations as other private foundations
According to the Council on Foundations, 2,000 corporate foundations hold an
estimated $11 billion in assets. It serves as an expression of corporate social
responsibility.
� McDonald’s – Ronald McDonald houses
� Boeing – Math education
� Target – Local schools
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CORPORATE FOUNDATIONSWHAT ARE THEY LOOKING FOR?An opportunity to further their specific mission
An opportunity to reach as many people as possible
� They are most interested in helping organizations in the communities where their employees live
An opportunity to impress “branding” on the community they serve
Get to know the company, their brands and their interest
The “sweet spot” – where society’s needs meet corporate objectives
Find information on the company’s website under “community” or “corporate citizenship”
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
ARE YOU READY FOR CORPORATE FUNDING?
Do you have an established marketing effort in place?
� Examples include: e-mail, a website, events, newsletters, conferences, television, radio and print advertising
Do your donors have the demographics companies are interested in?
� Where they live? Whether they are young families, empty nesters, or teens?
Have you worked with corporate sponsors before?
� Do you have testimonials from a corporate executives about the value of your organization? Do you feature those in press kits or other marketing materials?
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FOUNDATIONGRANTS
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PRIVATE FOUNDATIONS
Also a nonprofit organization, this type of foundation is also
managed by its own trustees (aka Board of Directors)
Usually generates income by investment of its initial donation,
often gives the bulk of its investment income each year to
charitable activities
Private foundations are generally founded by an individual, a family
or a group of individuals, and are organized either as a nonprofit
corporation or as a charitable trust.
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
TWO TYPES OF PRIVATE FOUNDATIONSPrivate operating – actually run their own charitable
activities – they’re fund raising just like you!
Example: Botanical Gardens– money is used for
their own activities serving the public
Private non-operating – simply give their investment
funds to other charitable organizations
� Family foundations are an example
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GOVERNMENTGRANTS
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GOVERNMENT GRANTS
The U.S. government is not giving away free grant money!
Their obligations to meet on your part
ObligationsObligationsObligationsObligations – Getting a government grant will get you loads of
them and not fulfilling them will get you a load of legal troubles.
Can apply for city/county, state and federal
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
WHAT’S EXPECTED OF GOVERNMENT GRANTEES
Project expenditures must be strictly accounted for
Granted funds must be spent or they go back into the
Treasury
Any project changes must be approved by the Program
Officer (federal government employee)
The project should be completed
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
PROPOSAL WRITING
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WRITING A WINNING PROPOSAL
Meet funders objectives
� Different for private, corporate and government grants
� Review their restrictions and ensure you meet them
� Ensure your budget aligns with their guidelines
� Tell a good story
� Follow directions
� Timeliness – ensure your proposal is submitted on
time!
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
TEN STEPS TO EFFECTIVE PROPOSAL WRITINGStep One:Step One:Step One:Step One:
Effectively state your organization’s purpose and mission
Step Two:Step Two:Step Two:Step Two:
Show need for the work of your organization
� Demonstrating need is critical and is best illustrated through relevant statistics of the problem and specific examples
� Should show why the organization exists, how they’re meeting a need and the severity of the need
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
TEN STEPS TO EFFECTIVE PROPOSAL WRITINGStep Three:Step Three:Step Three:Step Three:
Detail your organization’s expertise and experience in helping solve the stated problem in your community
� What gives you the edge over competing nonprofits?
� Describe in terms of benefits, not features
Step Four:Step Four:Step Four:Step Four:
Write clear and measurable grant objectives
� Describe what you want to specifically accomplish and how you will achieve those accomplishments
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
TEN STEPS TO EFFECTIVE PROPOSAL WRITING
Step Five:Step Five:Step Five:Step Five:
Determine how your staff will fulfill a grant project
Step Six:Step Six:Step Six:Step Six:
Write a detailed evaluation plan to measure your progress
Step Seven:Step Seven:Step Seven:Step Seven:
Present your official request for funding for maximum impact
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
TEN STEPS TO EFFECTIVE PROPOSAL WRITING
Step Eight:Step Eight:Step Eight:Step Eight:
Build an efficient project budget
Step Nine:Step Nine:Step Nine:Step Nine:
Establish proof of community support
Step Ten:Step Ten:Step Ten:Step Ten:
Include requested documentation and an engaging
cover letter
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
IDENTIFYING GRANT FUNDERS
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WHAT ARE YOU SEARCHING FOR?
Eligibility
Foundation’s Purpose
Funding Restrictions
What the Foundation Funds
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
MY FAVORITE FREE GRANT FUNDING RESOURCESThe Foundation Center
TGCI by location
GrantGopher.com
The Best Source for federals grants is www.Grants.gov
� Sign up for daily announcements or search by
agencies and programs
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
Q & A
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Betsy Bakerwww.YourGrantAuthority.com
ABILAJOHN CLESE(312) [email protected]