Everything is personal Everything is personal and it’s all about .MEand it’s all about .ME

Nataša Đukanović

About ME

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What’s up with .ME?What’s up with .ME?

About . .ME

• Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy– Me-Net is a local company– Afilias provides world class registry services and broad access to

register domains through registrars– GoDaddy is world’s largest registrar

• Open second level registrations for the general public– Great personalized address for personal names such as

RicardoSousa.me, Michele.me– Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me– Great for social networking e.g. YouAnd.ME, Connect.ME,

Whisper.Me, Formspring.Me4

What makes .ME differentWhat makes .ME different

Our THINGOur THING

• .ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian, Portuguese etc.

• Brandable, cool and .M morable – – Ama.me, – Call.me, – VoteFor.Me, – Visible.me – Connect.me– Join.me– Help.me– Kiss.me

Premium Names

• Non-Auction Allocation Program– Business plan– Significant traffic and good references– Upfront fee

• Auctions – Sedo auction NOW! May 24th – May 31st

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Unique Selling PropositionUnique Selling Proposition

•"Melts in your mouth, not in your hand” M&M’s

•"You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." Domino's Pizza

Emotional Selling PropositionEmotional Selling Proposition

Organizational Selling PropositionOrganizational Selling Proposition

Brand Selling PropositionBrand Selling Proposition

Me Selling PropositionMe Selling Proposition

Me Selling PropositionMe Selling Proposition

Me Selling PropositionMe Selling Proposition

Today’s marketing focuses on Today’s marketing focuses on individuals and personalizationindividuals and personalization

So, it’s not only MESo, it’s not only ME

Me Selling PropositionMe Selling Proposition

Facebook – fb.meWordpress - wp.me, jetpack.meDelicious – d.meMyYearbook – meet.meVisa Inc – V.meGoogle – Ro.meBar Rafaeli - Under.Me Vkontakte – vk.meNew York Times – news.meTime magazine – ti.me

.ME in Russia.ME in Russia

Personalization of servicesPersonalization of services

Personalization of servicesPersonalization of servicesAllNews4.MeAllNews4.Me

Personalization of servicesPersonalization of servicesRadioFollow.MeRadioFollow.Me

Communities Communities

Communities Communities

Building city communitiesBuilding city communities

Building city communitiesBuilding city communities

IndividualsIndividuals

We’re on Facebook!

PinterestPinterest

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Google+Google+

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LinkedInLinkedIn

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Questions or Concerns?

You have further questions or ideas?

Share your ideas with .Me:Share your ideas with .Me:

Наташа Джуканович - natasa@domain.me

fb.me/dotMe

@domainMe