Event Issue 9 eBook.pdf

7/27/2019 Event Issue 9 eBook.pdf

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Issue 9 | 2013

+ Aviation in AfricaHelps Business Events Soar

+ Loeries Creative WeekCelebrates 35 Years

+ Indian Ocean IslandsIn the Spotlight

To transform your special event into an extraordinary experience

contact CTICC. www.cticc.co.za


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3/44www.theevent.co.za THE EVENT | 01

DISCLAIMER:Opinions expressed in The Event do not necessarily representthe official viewpoint of the editor or the publisher, whileinclusion of adverts/advertising features does not implyendorsement of any business, product or service. Copyrightof this material is reserved. While every effort has been madeto ensure the accuracy of the information contained in thispublication, The Event and/or its employees may not be heldliable or responsible for any act or ommission committedby any person, including a juristic person, referred to in thispublication. It and they furthermore accept(s) no responsibilityfor any liability arising out of any reliance that a reader of this

publication places on the contents of this publication.

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Cover: CTICCTel: +27 21 410 [email protected]

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Executive Editor: Maya [email protected]

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Contents08 17 24

Business Travel Spending Grows 02Airport Blaze Interrupts Kenya Tourism Efforts 04U.S. Terror Threat Impacts Business Travel in Africa 05Uganda Tourism Revenue Hits USD $1 Billion in 2012 06Canada Tourism Name Change Highlights Trend 07SA Tourism Talks Exclusively with The Event at SAACI 08

Its Time for the Loeries! 10On Your Mark, Get Set, SETE 12CVent Goes Public 14Africa in the Spotlight at EIBTM 15Africas Aviation Improvements Help Business Events Soar 17Indian Ocean Business Events in Island Paradise 24Mpumalanga: A Pioneering Spirit 26

Event Greening Forum - World Tourism Day 28Events 30

Industry Moves 32

Associations 36

Opportunities 38

Advertisers 40


4/4402 | THE EVENT www.theevent.co.za

NEWS

Top 15 Business Travel MarketsThe GBTA report also identifed the top 15 business travel markets, ranked by spending in 2012.

For more inormation, visit gbta.org and gbta.org/oundation.

Global business travel spending is

expected to rise throughout 2013

and continue its ascent over the

next several years, according to the

GBTA BTI Outlook Annual Global Report &

Forecast, sponsored by Visa, Inc.

Global spending on business travel is

orecast to reach $1.12 trillion in 2013, a

5.4% increase rom 2012, with travel spend

stabilizing ater being impacted by global

instability. Steady business travel spending in

the second hal o 2013 is expected to lay the

oundation or 8.2% growth in 2014, ollowed

by 7.6%, 7.2% and 7.1% growth in 2015, 2016

and 2017 respectively.

The lopsided economic recovery with

stalled growth in the developed world but

economic expansion approaching or exceeding

double digits in many emerging economies

means that developing markets could

permanently reshape the business travel

landscape. The report cites China, India and

Brazil as rapidly growing markets that are in

prime position to become major global players

in business travel.

With global business travel expected toexperience continued growth in the next ew

years, China is projected to overcome the U.S.

as the top business travel market in the world

by 2016, says Tad Fordyce, head o global

commercial solutions at Visa Inc. For instance,

business travel spending in the Asia Pacifc

region has grown 8% annually since 2000,

more than doubling in size and totaling $393

billion in 2012. Spending in China has grown

rom $32 billion at the start o the millennium

to $196 billion in 2012.

Business Travel

Spending Growswith Emerging Markets Reshaping Industry

TOP 15 BUSINESS TRAVEL MARKETS

Country 2012 Total Spending Percentage Growth vs. 2011

United States $262 billion 4.4%

China $196 billion 13.2%

Japan $65.2 billion -1.2%

Germany $50.5 billion 1.1%

United Kingdom $40.2 billion 0.1%

France $35.7 billion -2.1%

Italy $32.7 billion -7.5%

South Korea $30.5 billion 2.8%

Brazil $30.1 billion 9.3%

India $22.1 billion 5.8%

Canada $22.0 billion 1.4%

Australia $21.1 billion 2.8%

Russia $20.4 billion 2.6%

Spain $17.9 billion -8.0%

Netherlands $17.8 billion -4.5%


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fickrAleutia

NEWS

Jomo Kenyatta

International Airport

is the busiest in East

Africa, and the fire

affected flights and

travellers throughout

the region.

Ablaze that roared through the

International arrivals hall at

Jomo Kenyatta International

Airport in Nairobi, Kenya in

August not only delayed travellers but also

dealt a blow to recent government eorts

to increase tourism. No serious injuries

were reported.The Kenyan government, led by President

Uhuru Kenyatta, ormer Chairman o the

Kenya Tourism Board, has been taking steps

to increase tourism. The Event reported that

Kenya recently deepened tourism ties with

Nigeria and is increasing the Kenya Tourism

Boards marketing budget rom 89 million

rand to over 350 million rand. The money

is meant to und the marketing o Kenya in

existing, new, and emerging destinations,

and to increase the number o tourists to the

Kenya coast and saari parks. Reportedly,President Kenyatta hopes to boost visitor

arrivals to ve million per year over the next

ve years. Beore the re, tourism arrivals

were rising in the second hal o the year.Kenya Airways had recorded rst quarter

growth o 3 percent. During that period

the airline launched tri-weekly fights to

Livingstone, Zambia, enhanced connectivity

between Nairobi and Rwanda and Burundi

to improve convenient travel among East

Arican countries, and introduced daily fights

to Guagzhou via Bangkok, contributing to

a capacity growth o 12.8 percent into theMiddle and Far East regions. Beore the re

the airlines early indications or Q2 were

positive but local media reported that Kenya

Airways chie executive Titus Naikuni said

the airline had lost about USD$4 million

in revenue as a result o the blaze. This is

despite the airline resuming international

arrivals at Jomo Kenyatta International

Airport the day ater the re.

Jomo Kenyatta International Airport

is the busiest in East Arica, and the re

aected fights and travellers throughoutthe region.

Airport BlazeInterrupts Kenya Tourism Efforts


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The U.S. State

Department said

the potential for

terrorism was highest

in the Middle East

and North Africa, but

the closures spread

from Mauritius to the

Arabian Peninsula.

NEWS

In August, the threat of a terrorist

attack led to a global travel warning to

Americans and the temporary closure of

19 U.S. embassies and consulates. The

U.S. State Department said the potential for

terrorism was highest in the Middle East

and North Africa, but the closures spread

from Mauritius to the Arabian Peninsula.

Eight of the closed posts were on the

African continent. The travel warning

urged Americans to take extra precautions

overseas citing potential dangers onpublic transport and at tourist sites and

noting that previous attacks targeted train

networks, airplanes, and boats.

A survey of travel managers conducted by

U.S.-based Business Travel Coalition (BTC)

during the global warning showed that the

warnings do have a signicant impact on

business travel. 28% of organisations planned

to alter their near-term policy regarding

international travel. 10% planned to adjust

meetings-related travel. Of those planning

to adjust meetings-related travel, 33% were

considering a temporary ban on all meetings-

related travel, 66% were considering an

elevated approval process for new meetings,

and 100% were considering a temporary ban

on meetings-related travel to countries here

embassies were closed.

The majority of organizations were also

considering increasing the frequency of travel

advisories and communications linking policy

compliance to traveller safety and security.

African U.S. Diplomatic Posts Temporarily

Closed in August: U.S. Embassy Antananarivo, Madagascar

U.S. Embassy Bujumbura, Burundi

U.S. Embassy Cairo, Egypt

U.S. Embassy Djibouti, Djibouti

U.S. Embassy Khartoum, Sudan

U.S. Embassy Kigali, Rwanda

U.S. Embassy Port Louis, Mauritius

U.S. Embassy Tripoli, Libya

U.S. Terror ThreatImpacts Business Travel to Africa



NEWS

Tourism in Uganda

has grown five-

fold over the last

decade in with

the improvement

of security in the

northern region of

the country.

For years, the East AfricanCommunity (EAC) has been

discussing the introduction of

a single EAC tourist visa. Many

have said the process is taking too long.

Now Rwanda, Kenya, and Uganda have

reportedly taken steps towards creating

a common visa for their three countries

to be available by January 2014. The

On 27 September, World

Tourism Day 2013, Uganda

will be celebrating generating

USD $1 billion in tourism

revenue in 2012. Tourism hit the 1 billion

dollar mark and is Ugandas fastest foreignexchange earner, said Edwin Muzahura,

Head of Marketing and Public Relations

Uganda Tourism Board. The figure was

released in a report from the World Bank.

That report states that tourism is still a

developing sector in Uganda, compared

to neighbouring countries but that, the

context for this report is the growing

recognition, both outside and within

Uganda, of the countrys tourism potential,

including endorsements of the quality of

the nature tourist experience in Uganda byhigh-profile publications such as Lonely

agreement would also allow unrestrictedtravel by citizens of those countries using

national identity cards.

In 2011, Kenya expressed concern that

the task force established to conduct a

study on the EAC single tourist visa was

taking too long to complete. The EAC

asked that partner states remove the

numerous bottlenecks that the initiative

Planet and National Geographic Traveler

in 2012. Tourism in Uganda has grown

five-fold over the last decade in with the

improvement of security in the northern

region of the country. Still, the report

states, challenges remain, including theneed for Ugandan government leadership

in developing the tourism sector, skills

upgrading, investment in parks and

protected areas, and a stronger marketing

effort for Uganda tourism.

Uganda says that on World Tourism Day

it will launch a behaviour change campaign

to promote domestic tourism, targeted at

all Ugandans to embrace local tourism,

work towards the objective of improving

the image of Uganda through promoting

its unique tourism endowments, andlobbying the government and members

faced, saying creation of a single visa is

meant to strengthen the EAC as a tourist

destination. Kenya expressed concern that

tourism in the region lagged behind other

sectors despite its huge potential because

partner states failed to jointly address key

issues that affect the sector.

The EAC region boasts some of the

continents most well-known tourist

destinations including the white sand

beaches of the Kenyan coastline, the world

famous Masai Mara and Serengeti, andRwanda and Ugandas gorilla habitat.

The tourism efforts of the EAC partner

states are meant to allow the region to

compete more effectively for international

tourists with destinations like South Africa,

Egypt, Tunisia and Morocco. Marketing

budgets within the EAC have been low in

comparison with leading countries.

of the private sector to embrace tourism

marketing campaigns both locally and

internationally that are aimed at promotingthe tourism potential in our country.

Steps Taken

Uganda TourismRevenue Hits USD$1 Billionin 2012

Common Tourist Visa a Reality

Toward Making

President Kagame, President Museveni and President Kenyatta - Entebbe, 25 June 2013


9/44

NEWS

The Canadian Tourism

Commission (CTC) recently

unveiled a new agenda and new

name its meetings, conventions

and incentive travel eforts Business

Events Canada (BEC).The BEC team will lead the CTCs sales

approach on aerospace, agriculture and

ood, clean technology, inrastructure/

engineering, inormation/communication

technology, lie sciences and natural

resources.

Business Events Canada will

contribute to eforts under the Federal

Tourism Strategy to oster the long-termcompetitiveness o the tourism sector

while creating jobs in Canada, says The

Honourable Maxime Bernier, Minister o

State (Small Business and Tourism). This

new ocus will help the Canada tourism

brand gain strength and inspire more

travellers to visit Canada.

The new BEC brand reects the growing

signicance o the meetings industry

around the globe. In South Arica, or

instance, the business events sector was

recently highlighted as an importantcontributor to the 10.2% growth in

international tourist arrivals to South

Arica in 2012.

Meetings, conventions and incentive

travel attracts close to two million visitors

each year to Canada with total spending o

$1.7 billionalmost a quarter o all money

spent by inbound overnight travellers.

The new BEC unit already has its rstsuccess under its belt: working as part o a

local tourism consortium, BEC helped bring

the annual TED Conerence to Vancouver,

BC, starting in 2014. That business coup

garnered worldwide attention or the city

and Canada as a whole, highlighting it as a

centre or innovation.

Although we have rened our strategic

ocus on specic industries, we remain

rmly committed to working with our

partners and clients to bring events o all

kinds to Canada, says Greg Klassen, CTCsenior vice-president Marketing Strategy

and Communications. Conventions

and meetings held in Canada can be the

rst spark that ignites interest in doing

business that leads to investment in

our country as well as exploration o the

unique experiences that Canada ofers

international travellers.

Canada TourismName Change Highlights Trend



NEWS

The 2013 national congress and

exhibition of the Southern African

Association for the Conference

Industry (SAACI) in Port Elizabeth

from the 28-30 July attracted conference

and tourism industry leaders from across

Southern Africa for discussions about

where the industry is headed. The Event

was there, and spoke exclusively with

Thulani Nzima, Chief Executive Offi cer ofSouth African Tourism.

What highlights canvisitors to INDABA 2014expect?We actually want to do even better than the

2013 edition. If you were at the 2013 edition

of INDABA you would have noticed that we

actually took it a step further, there was a lot

of innovation there. First, we made sure that

we reduced paper by introducing the Poken,

which meant that people didnt have to carrybusiness cards and all those voluminous

booklets with them. The second thing is

that we opened the Friday with the bloggers

conference, the first of its kind at INDABA.

Third, we launched the heritage and culture

pavilion. Also, the speed marketing, the

speed dating, is going to be a permanent

feature for INDABA moving forward. We

want to make sure that people understand

that regardless of the fact that there may well

be other players coming into the industrywe still are committed to marketing South

Africa, creating a platform for Africa that is

quite formidable and presents the interests

of the exhibitors and the buyers.

What are your thoughtson World Travel MarketAfrica?What we want to tell people first of all

is that we have always had a plan of our

own. All of the things I am talking about

have nothing to do with who is cominginto the market. Last year, international

tourist arrivals in South Africa grew by10.2%, which is more than two and a half

times the global average of 4%. Africa as

a whole is still not getting the full share of

its global tourism growth, but it is getting

just under 6% of the global share of

tourism. So they are looking to areas where

there is growth, and Africa represents that

growth and potential. For us, we are not

beefing up our presentation of INDABA or

Meetings Africa because of competition.

We are doing it because it is a necessity.

We are doing it because this is home forus. We are doing it because we believe in

our continent.

South Africa is thecontinents businesstourism leader. What hasmade it a success andhow do you hope to buildon this success in thefuture?We are saying Rise with us South

Africa, and Rise with us Africa as awhole. We have proven our pedigree as

a very successful host for big and small

events. We are riding on back of our

success with the soccer World Cup, the

World AIDS Summit, COP17, and the

BRICS conference. These events test

your infrastructure. They test your hotel

infrastructure, your road infrastructure,

your security infrastructure. Many

delegates who attend these events are high

security risk delegates who need five-star

accommodation.So we are riding on the back of all of

these events and are saying, we actually

have been the best. For the next five years,

88 events have been secured, which will

give us in the current year R2.6 billion

and will contribute, in terms of delegates,

just under 200 000. But when you go out

there people start looking at continents

first, before they think of the country - all

the scepticism about Africa has a direct

effect on us. So we believe we cannot

be a successful South Africa without thecontinent coming with us.

South African Tourism Talks Exclusively

with The Event at SAACI

Thulani Nzima


11/44



NEWS

Why should exhibition,conferences, and eventscompanies attend LoeriesCreative Week?We want to show the value that creativity

adds as a business tool. One of the big

changes that started from last year is

with the Loeries Creative Week. Weve

integrated judging into the same week ofthe awards. We literally start judging on

Monday the 16th of September and the

rst award is on the 21st of September

and the second set on the 22nd. One of

the biggest benets is that this allows

us to have the International Seminar on

Creativity on that Friday. All of these

international judges and international

superstars will be speaking. We have the

head of Google Creative Labs comingout from California, we have the head

Why should companies

attend the Loeriesawards?For some people, the words Loeries,

creative and awards actually have negative

connotations. People say creative, thats

not me (same for awards). But this is not

a boring dinner with bad food and long

speeches. The awards are two hours, in an

auditorium, with the largest screen even

installed in the Cape Town International

Convention Centre, and no dinner. The

work is presented in the best visual way

possible. So if you sit there Saturday nightand Sunday night you get to see the best way

of Unilever, and weve also got the four

international jury chairmen all in one place.

You are hearing the global perspective of

thought leaders in this seminar. These

are advertisers that work with all media.

So really what you are getting is whattodays innovation involves globally. We

have speakers from USA to Australia and

everything in-between represented in that

seminar. We got feedback last year saying

the seminar is the most impressive thing

people went to all week.

The Loeries, which recognise, reward, and foster creative excellence in brand communications, is back for the 35th year. From 16-22

September, international leaders in the creative industry will gather in Cape Town, South Africa to share knowledge and recognise the

best work from Africa and the Middle East. The Event spoke exclusively with Andrew Human, Chief Executive Oce of the Loeries, about

what makes Loeries Creative Week one of the hottest events on the African calendar.

Its Timefor the Loeries!

The government is

reportedly increasing

Kenyan Tourism

Boards marketing

budget from 89

million rand to over

350 million rand.



NEWS

people are communicating across all media.

Its a journey, you cant say thats not my

category. We go through three dimensional

and environmental design, interior design

and temporary structures, outdoor media and

much more. Its a fantastic way for people

to say what are people doing? in all areas.

So anyone involved in marketing should be

sitting in that audience. In my opinion, any

brand leader or person working in marketing

and communications should be sitting there

benchmarking what they are doing against thework that is presented on these two evenings.

What separates award-winning work from therest?The primary role of the Loeries is to recognise

creative excellence. Right from the start

that is misunderstood. What separates an

award winning commercial from the rest? It

is innovation. Youre not talking about pretty

pictures, it is about ideas. So when it comes

to the judging criteria we are not looking at

presentation, we are looking at innovation.

What we are looking for are ideas that arepushing the boundaries - that are doing

something new, ideas that are standing out.

We have ve basic judging criteria. The rst

is innovation. The second is execution how

well have you carried out your idea? The

third is relevance to the brand, the fourth is

relevance to the target audience, and the fth

is relevance to the chosen medium. The pointbeing, if you have a billboard, you should be

using a billboard for what a billboard does.

And equally so for a mobile application you

cant just take a print ad and put it on a mobile.

Understanding what the medium is you are

using is important. So an award-winning entry

excels in all ve of those areas. That is what

great communication is. An award-winning

entry is what any brand and any client would

want. As a client, these ve criteria should

be what you want you should say I want

innovation, great execution, and relevance.

Have there been recentwinners from the eventsindustry?A good example is last years Grand Prix

award that went to Carling Black Labels Be

the Coach campaign. That was an integrated

campaign. That camp used all the media. It

wasnt a print ad only, it had live events, so

it ended up being a live football match with

70 000 spectators. And it had touch-points

across all media television, mobile, andprint. It used various areas of communication

and used them all together to build one

successful campaign. What Im seeing is that

less and less people are working isolation.

Years ago the Loeries had an event sector

and an advertising sector and they worked

in isolation. We still have categories, but

agencies are entering across all media, and

brands are working across media. Unilever

won a Gold Loerie last year for their exhibition

stand design for Skip washing powder. If

you take a brand like Skip, the question ishow do all of these things work together to

communicate with the consumer. Its not

saying you shouldnt use television, you

shouldnt use events. Television commercials

cannot live alone, and live events cannot live

alone the question is are you using the best

media that are available to you?

Anything to add?If youre working in any area of brand

communications and youre sitting

anywhere else during Creative Week youneed to ask yourself why is that?


14/44

NEWS

Leaders from the sports and tourism

industries are preparing to gather

in Durban, South Africa from 22-24

October for the Sports & Events

Tourism Exchange (SETE), which is aimed

at positioning South Africa as a sports

tourism destination.

Over three days, SETE provides the

opportunity for businesses to collaborate

during the conference, exhibition and

networking events. SETE attracts over a

thousand decision-makers in the sportsindustry.

This year the conference will not

only assess the progress achieved in the

implementation of the strategy set in place

in 2012, but will also focus on the role of

local government in supporting major

events, understanding global sponsorship

trends, and accessing nance for major

events. Another key focus will be discussing

the challenges and opportunities with

growing sports tourism in Africa. Experts

On Your Mark, Get Set, SETE!

will debate the need for this initiative and

key elements of a strategic framework to

ensure that Africa is globally competitive as

a sports tourism continent.

Speakers will include Martine Ainsworth-

Wells, owner of London-based destination

marketing and communications agency

Ainsworth-Wells. Martine spent nine years

working under the administrations of

London Mayors Ken Livingstone and Boris

Johnson. She was responsible for Londons

pre-Olympic-bid, pre-Games and Games-time global tourism marketing, brand and

communications at Visit London. Martine

strategically developed and delivered

domestic and international marketing,

communications and brand management

for London, Olympic host city across: leisure

& business tourism; major events; higher

education and foreign direct investment.

Jon Schmieder, Founder-CEO of the

Huddle Up Group, LLC, is a 16-year veteran

in the sports tourism and events industry,

having served as the lead sta member of

three dierent sports commissions in the

United States. Jon will be facilitating a panel

discussion on what inuences decisions

of international sports federations hosting

events in Africa. He will share his experience

about the trends and key issues aecting

international federations to host their event

on the African continent.

Professor Thomas Duncan Hinch from

the University of Alberta, Canada will be

discussing Growing Sport Tourism onthe African Continent. Professor Hinchs

contribution to the conference would be

as an objective outsider with a strong

understanding of global trends in sport

tourism development. Whilst not an expert

on African sport, he has a strong foundation

in terms of the global challenges and

opportunities associated with major sport

events in a tourism context.

For more information visit:

www.sportsandevents.co.za


15/44

By Zimbabwe Tourism Authority

The past fiveeditions of Sanganai/

Hlanganani were a

resounding success

and attracted leading

African destinations

and major world

tourism markets.

Living up to the billing of its brand name,

Sanganai/Hlanganani World Traveland Tourism Africa Fair has proven to

be more than a Pan African tourism

showcase. The expo, which is an annual

tourism trade fair organized by the Zimbabwe

Tourism Authority (ZTA), will this year again

return to the exquisite Harare international

Conference Centre. The sensational fair, which

has continued to grow in stature, showcasing

the widest variety of Africas best tourism

products, attracts international tourism

wholesalers and buyers, visitors and the media

from across the world.The Fair is the successor of Shanyai/

Vakatshani, the Zimbabwe International

Travel Expo (ZITE) that was held annually at

the Harare International Conference Centre.

ZITE started as a small expo in 1982 and

grew over the years to become one of Africas

leading tourism showcases by 2007, when it

was revamped and rebranded to Sanganai/

Sanganai/Hlangani 2013Expected to be Bigger and Better

Hlanganani world Travel and Tourism Africa

Fair. The past ve editions of Sanganai/

Hlanganani were a resounding success and

attracted leading African destinations and

major world tourism markets such as South

Africa, Botswana, Malaysia, China, Zambia,

Malawi, Kenya, Namibia, Indonesia, Italy and

many others. The editions have seen the whole

world converging in Zimbabwe in the formof high calibre international buyers as well as

exhibitors, hence achieving its main purpose of

bringing the world to Africa.

Running under the theme, Celebrating

Africas Tourism Diversity, the 2012 edition

attracted 85 foreign exhibitors and 100

buyers from around the globe. A total of 1230

exhibitors occupied 259 stands. This is indeed

indicative of how the fair has evolved over the

years as witnessed by the increase in its scope,

exhibitor and buyers attendance as well as

space elasticity from 4036sm accommodating746 exhibitors in 2011 to 5090sm

accommodating 1230 exhibitors in 2012.

The fair will be lled with business and

networking opportunities during exhibition

hours and a lively social and cultural

programme parallel to the exhibition and

after-hours, providing more opportunities

to network.


16/44

Cvent also plans to

invest much more

heavily in mobile,

which Ghoorah

identified as an

area undergoing a

tremendous pivot

being driven by

event-goers.

NEWS

In a signicant vote of condence for

the event technology industry, Cvent,

which provides online software for

event management, raised $117.6

million in an initial public oering on

August, according to the Washington Post.The company listed its shares on the

New York Stock Exchange (under the

symbol CVT) at USD $21, $2 above its

previously estimated range of $17 to $19

per share.

CEO Reggie Aggarwal and Executive Vice

President of Sales and Marketing Chuck

Ghoorah told the Washington Business

Journal that they plan to use the new capital

to expand internationally and build new

products. The company currently has two

international oces, one in India and one in

London, which opened about 100 days ago.Cvent also plans to invest much more

heavily in mobile, which Ghoorah identied

as an area undergoing a tremendous

pivot being driven by event-goers.

Cvent reportedly has an estimated

180,000 users in 100 countries.

Source: International Meetings Review

Cvent Goes PublicPlans to Expand Internationally



NEWS

EIBTM (the global meetings and

incentive exhibition) has experienced

a surge in interest in African suppliers.

The Event interviewed Graeme Barnett,

Reed Travel Exhibitions, EIBTM Senior Event

Director, exclusively about how this demand

will be met at EIBTM 2013, from 19-21

November in Barcelona, Spain.

Over a thousand hostedbuyers who attended EIBTM2012, and were responsiblefor organising meetings,specified a direct interest inplacing business in Africa.Why do you think there hasbeen a surge in interest inthe African continent?

The continent as a whole has one of

the highest growth rates across the world,

surpassing even Asia. We believe that it isAfricas business potential, and the large

increase in the number of corporate and

business travellers placing outbound business

into Africa that has stimulated the growth in

the meetings industry on the continent.

In addition to this, the fast improving

economic situation across the continent is also

an attractive prospect for global organisations

looking to place meetings and conferences.

These findings are supported by the

Africa Economic Outlook, which has released

figures demonstrating that Africas economyis projected to grow by 4.8% in 2013, and

increase a further 5.3% in 2014, highlighting

Africa as an increasingly attractive region for

the meetings and events industry.

What unique opportunitiesdoes EIBTM provide toAfrican organizationsexhibiting?

At EIBTM we are very committed toimproving our offering each year to support

and facilitate all of our exhibitors in achieving

their business objectives and gaining genuine

return on investment for their participation and

continued involvement in the show. We have

a dedicated Africa zone on the show floor to

highlight the continent to the buyers so that

they have high visibility at the show, alongside

other key regions from across the globe.

Our dedicated PR team work to support

Main Stand Holders and Exhibiting

Partners through assisting them in gainingexposure in the EIBTM Show Daily, press

releases, the press preview and the offi cial

EIBTM show preview. They also work to

share exhibitor news through the EIBTM

social media channels. Exhibitors should

be sure to fill out the questionnaire they

receive form Cut Communications as it

will help them gain access to all of these

additional marketing tools.

We also offer a range of sponsorship

opportunities to our exhibitors at the show,

which can be utilized to guarantee enhancedexposure to the global audience of meeting

suppliers and planners attending the show. To

find out more about these opportunities, visit

www.eibtm.com

African organisations interested in

exhibiting at EIBTM 2013 (www.eibtm.com)

should contact the sales team at eibtm@

reedexpo.co.uk or on +44 (0) 20 8910 7711.

Smaller companies looking to enter the market

can attend as part of a group stand and should

also contact the EIBTM Sales team who will be

able to put them in touch with the appropriate

Convention Bureau, National TourismOrganisation or hotel group.

How has Africanparticipation in EIBTMchanged over the years?

We were really pleased to welcome 161

exhibiting companies from Africa at EIBTM

2012, and we hope to increase this number for

the 2013 edition. The show creates a unique

platform for exhibitors to showcase their

products and organisations to over 15,000

industry professionals, including over 4000Hosted Buyers. This is indeed a valuable

opportunity for African exhibitors as 33% of

Hosted Buyers at EIBTM 2012, who were

responsible for organising meetings, specified

a direct interest in placing business in Africa,

highlighting the level of business opportunity

available for exhibiting companies attending

the show.

African exhibitors who have signed up

for EIBTM 2013 to date include; African

Conferences & Incentives, Durban - South

Africa, Somewhere in Africa, Africa Pavilion, XOAfrica, Dragonfly Africa, South African Tourism,

Into Africa, Propel Africa and African Travel

Concept. For a full list of exhibitors registered

for EIBTM 2013, please visit www.eibtm.com/

exhibitors

Africa in the Spotlightat EIBTM

Graeme Barnett



FEATURE

Shutterstock



FEATURE

The aviation industry is crucial

or the success o conerences

and exhibitions in Arica, a

massive place where delegates

can only attend events in other cities or

neighbouring countries i they can fy in

and out easily.Good international connections are also

crucial or bringing in businessmen rom

around the world to trade shows or annual

conventions.

Thats why the venues that are aring

the best are those easily accessible rom

airports, like Cape Town, the most popular

conerence destination in Arica.

Yet experienced Arican travelers know

that, at its worst, air travel on the continent

can be expensive and rustrating. Past

eorts by low-cost airlines to improve thesituation have sometimes worsened the

perception o travelers, by going bust and

leaving passengers stranded or holding

useless tickets.

However, change is in the air. New

entrants to the market are shaking up the

aviation industry, and not a moment too

soon. The events industry on the continent

is growing and needs Arican air travel to

improve, to make cities more accessible and

increase the number o visitors willing to

sign up or a conerence on the continent.Many organisations are hosting their

conerences closer to home to contain

costs, yet there is still a need or some

delegates to use airlines to reach them,

says Nina Freysen-Pretorius, chairman

o the South Arican Association or the

Conerence Industry (SAACI).

The aviation industry is an integral part

o the business events industry. The challenge

we ace is that ever-increasing uel prices

have a direct impact on the cost o an air

ticket, and it can be this cost that determineswhether or not a delegate decides to attend.

by Lesley Stones

Africas Aviation

Improvements HelpBusiness Events Soar

New entrants to the market are shaking up

the aviation industry, and not a moment

too soon.

I the costs become exorbitant people think

twice about attending.Nina recently worked in Zambia and

can attest to the problems not only with

the cost o tickets but also the limited

connectivity. This becomes a challenge

when one needs to get to a destination

and back or an assignment or conerence.

Oten delegates or international invited

speakers will want to contain their

travelling time and time out o the oce

and thereore connectivity is paramount,

she says.

Flights rom South Arica to Europeare requent and aordable i you book

early enough, she says. However, with the

Arican continent having been identied asan emerging business tourism destination

we most denitely need more requent

fights between Arican countries, she says.

Airlines serving Arican destinations

predominately South Arican Airways,

British Airways and most recently Kenya

Airways, which has come on board very

aggressively, are all very reliable, Nina says.

Their aordability is a matter o opinion,

but potentially prohibitive.

A related challenge is the condition and

eciency o the terminal buildings. Onarrival at an international airport delegates

www.sxc.hu



FEATURE

expect to be processed speedily and

cordially by Immigrations and Customs.

Safety and security measures need to be

followed, but the manner in which this is

done is important.

Also the airport amenities need to

be clean. Passengers should be able to

purchase a selection of beverages andmeals at reasonable prices in suitable

surroundings, Nina adds.

In Africa, that is not always possible.

Queues for passport control can be a

scrum rather than a queue both on arrival

and departure, and many terminals lack

business class lounges.

The state of Africas aviation industry

created a gap that recently-launched fastjet

hopes to ll. Currently, travelling around

Africa eciently is extremely challenging;

something fastjet intends to improve overtime by providing a safe, reliable low-

Stockfreeimages



FEATURE

cost service across the continent, says

Marketing Manager Jai Gilbert. Facilitating

aordable business travel is one of fastjets

objectives in creating a true pan-African

network. We have already signicantly

improved business travel within Tanzania

and tickets are on sale for our rst

international route between Dar es Salaam

and Johannesburg.

Jai conrms that the events industry plays

a key role in African business. The existence

of a high quality, international standard,aordable airline such as fastjet makes

travelling to meetings, conferences and trade

shows much more accessible to business

people. As fastjet grows, we will continue to

support business travel across Africa.

Fastjet re-launched its Zanzibar-

Kilimanjaro route in July, ying three days

a week, with plans to add South Africa,

Zambia and Rwanda. So far the airline is

in its very early days, and there is probably

a reluctance from people who have been

burnt before to buy tickets for an unprovencarrier in an industry where players are

often forced out of business.

One low-cost airline with staying power

is South Africas Mango, which has the

lowest cost base among the domestic

carriers, so it can oer more aordable

fares. It is also the only low-cost airline to

oer business travel products, Mango Plus

and Mango Flex, says Corporate Aairs and

Communication Manager Hein Kaiser.

The events industry holds a denite

attraction for Mango because of the vast

number of delegates who travel to events,conferences and exhibitions. They are

not a big enough part of the business to

inuence which routes it will y, Hein says,

although they could lead to a temporary

increase in ying capacity.

Because events are what he describes

as micro seasonal, they do not have a

signicant impact on the development of

new routes, especially since events often

revolve between dierent cities.

Hein believes that in South Africa,

ight capacity and demand are currentlyin equilibrium. Continentally, with African

GDP growth forecast at 5%, it would be fair

to forecast similar growth in the aviation

sector. Africa, while currently serviced

by several ag carriers and independent

airlines, still represents a substantial growth

opportunity to the aviation sector, he says.

Dirk Elzinga, MD of ConventionIndustry Consultants, believes airlines

could do far more to support the business

events industry. In Cape Town we were

very disappointed with the decision of

South African Airways (SAA) to withdraw

the Cape Town - London route. That

was really bad. They said it was a loss-

making route which is probably true, but

sometimes its necessary to look at the

whole picture, he says.

The airline industry follows commercial

principles and follows where the businessis, so its our obligation in Africa to create

an industry and the airline industry will

follow. But some have their own ways of

deciding what is protable and whats not.

Dirk sees optimistic signs from

Emirates, which already ies to 14

destinations in Africa and adds a new

route every few months. Emirates is really

making an eort to open Africa to the rest

of the world, he says.

Business events are increasingly

attracting people from the ourishing FarEast rather than the depressed traditional

western markets, so China and India are

becoming more important. Flights bringing

them into Africa via Dubai are doing good

business as an alternative to ying with SAA.

Another optimistic thing is that for a

long time it was impossible to y across

Africa. People got there quicker via Paris or

London than by ying directly. Now Kenya

and Air Rwanda are lling those gaps, and

Egypt and Ethiopia are also making an

eort to open Africa up. The situation isslowly getting better and Im happy that

we are not only dependent on our national

airline, as other airlines are lling the

gaps, Dirk says.

Yet many routes across Africa are still

underserved, allowing operators to charge

heavily because there is little competition.

I cant imagine that its more expensive to

y to the middle of Africa than to Europe,

he says. Im a strong believer in more

competition and the Middle East airlines

are playing an important role in that. ButIm amazed that the three Star Alliance

The events industry on the continent is

growing and needs African air travel to

improve, to make cities more accessible and

increase the number of visitors willing to sign

up for a conference on the continent.

www.sxc.hu



FEATURE

partners (SAA, Ethiopian and EgyptAir) are

not working together to make it possible

or passengers to fy one airline up and

another one down. Linking their networks

would improve the connectivity within

Arica, but as long as there is not enough

competition airlines can do what they like.

Dirk is critical o SAA or more than

the scrapping o its Cape Town to London

route. The meetings industry is makinga serious eort to generate income out o

business events and the airline industry

needs to play ball. For many years SAA

had no understanding o the business

meetings industry and has been the arrogant

bystander. But there are changes coming

within SAA. It is ully supportive o the

National Convention Bureau (NCB), so there

are good things to be said about it now.

SAA is indeed undergoing a change in

attitude and improving how it treats the

Meetings, Incentives, Conerences andExhibitions (MICE) sector. SAA has served

the business tourism sector or many years

through its Groups Department, says Sean

Bradley, the Global Manager or Trade &

Product Support. Recently it recognised

the need to improve its ocus on the MICE

market due to the growth o the events

industry and the creation o the NCB to

attract more business to South Arica. So it

established a dedicated Global MICE Desk

specically or this segment, Sean says.The business tourism industry is

recognised as a serious revenue generator

or airlines in the more established

markets, with Arica ast on their heels, he

says. We have re-aligned our approach to

the business tourism industry. The growth

we have experienced has steered us in

the direction o introducing a dedicated

business unit to better serve the industry.

SAA oers MICE ares to meeting

organisers i they sign a partnership or

SAA to be the airline o choice, earningdelegates a discount o 5-18% o published

ares. These ares are less restrictive and

better suit the business traveller wanting tomake changes, Sean says. To help promote

tourism, delegates can use those ares on

tickets up to 14 days beore or ater the

event so they can explore the country.

As or routes, SAA serves 26 destinations

in Arica as well as international routes.

It considers new routes where there is

potential to develop the economy and where

potential trac will show a strong return on

investment, Sean says.

Delegates also need reliability, and a

FlightStats On-Time Perormance Reportin February showed that on average major

international airlines delivered 77.64% o

fights to the arrival gate within 15 minutes

o schedule. SAA was one o only three

(along with Gul Air and Japan Airlines) that

delivered more than 90% o fights on time.

Kulula is a national player in South

Arica rather than a regional player, so

opportunities to get involved in supporting

and sponsoring events in Arica are

limited. It is something the company would

like to do more o, but it is winning enoughcustomers anyway or that not to be a

priority, says Marketing Manager Shaun

Pozyn. Its fights oten ll up when there

are events and conerences in Durban or

Cape Town, but it took the Fia 2010 World

Cup to require an increase in capacity.

A lot o these events need fights and

there are times that we get involved, but

its dicult because there are so many and

it has to t in with our brand. Its a market

we are keen to explore i its a brand

we want to be involved with, but we arealready attracting customers.

The business tourism

industry is recognised

as a serious revenuegenerator for airlines

in the more established

markets, with Africa

fast on their heels.


23/44



Some of the foremost brands in

Corporate Travel will be part

of this years CTW Asia-Pacificline-up of sponsors. Abacus

International, Travelport, and Frasers

Hospitality represent just a few of the

quality corporate travel professionals

supporting the event.

As the leading conference and

exhibition on Travel & Entertainment

(T&E) management for the Asia-Pacific

region, CTW Asia-Pacific attracts a niche

audience of corporate professionals

who plan, execute, influence and make

decisions on their companies Travel andExpenditure matters. These delegates

to this established 16-year old event are

thus highly valued by industry suppliers,

including this years sponsors.

What puts CTW Asia-Pacific ahead in

its league is its commitment to quality

participation. It is the only such event

in the region with the largest hosting

programme, where 150 hand-picked

corporate travel managers from diverse

industries across Asia-Pacific are invited to

attend each year.Ooi Peng Ee, General Manager of TTG

Events, a business group of TTG Asia Media

highlighted the benefits of being a CTW

Asia-Pacific sponsor, Our sponsorshippackages go beyond a single facet of

engagement to include value-added benefits

and privileges that will certainly stretch any

CTW Asia-Pacific sponsors investment

dollar. Our sponsorship packages help

sponsors to engage our CTW Asia-Pacific

delegates, and enable them to be better

acquainted with the sponsors brand,

product and services.

These packages have attracted the

interest of industry suppliers. Joanne Ang,

Group Director Sales and Marketing ofFrasers Hospitality, exclusive sponsor of a

tea-break at the event, says CTW Asia-

Pacific is a great platform to showcase the

Frasers Hospitality brand, The opportunity

to expose our brand to Corporate Travel

professionals is one reason why we are

thrilled to be a sponsor here. Sponsoring

the tea break allows us to reinforce our

brand to those who know us, and for those

who are not so familiar with our brand, the

tea break give us an opportunity to bring

the brand alive.Dirk Mertens, Corporate Account

Director of Travelport, another sponsor

says, As a supplier who is serious about

reaching Corporate Travel Managers in the

Asia-Pacific, it is beneficial to work with an

industry event like CTW Asia-Pacific that has

specifically tailored its education programme

for the regions community. This makes the

discussion of learning industry trends andunderstanding what is key for buyers in this

region much more relevant and valuable. The

direct engagement with buyers enables us to

validate propositions and make sure we are

delivering the solutions our customers need.

Echoing similar sentiments is Rebecca

Daniels, Director Global Accounts of

Abacus International. This event gives us

the added opportunity to showcase our

latest corporate productivity solutions to

a relevant audience comprising of quality

corporate travel decision makers. Throughthis opportunity, we aim to keep them

informed of new tools that will help them

improve their business operations and

enhance the customer experience.

For the last 10 years, CTW Asia-Pacific

has been co-locating with MICE event

IT&CMA. Both events are scheduled to

take place from 1 to 3 October 2013 at the

Bangkok Convention Centre, CentralWorld.

All interested companies can contact us

at [email protected] for more details for

customised sponsorship packages.For more information, log on to www.

corporatetravelworld.com | www.itcma.com

Big-Name Corporate

Travel Brandsto Participate in CTW Asia-Pacific

IT&CMA 2012


25/44


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27/44

The Indian Ocean covers

approximately 20% of the

water on the Earths surface

and includes Island nations

Madagascar, Comoros, Seychelles,

Maldives, Mauritius and Sri Lanka. Most

of these islands, particularly Mauritius

and the Maldives, are business events-

friendly destinations. The quality and

variety of accommodation, state-of-the-art

conferencing venues, and vast number ofadditional activities aim to provide value

for money in beautiful settings.

Whats Happening NowAsian International Trade & Cultural Expo

The Asian International Trade & Cultural

Expo is one of the top trade promotion

and development-related events in

Mauritius. The show attracts corporate

leaders who discuss the latest business

investment prospects and options. The

event attracts more than 70 000 visitorsincluding corporate investors, business

buyers, product manufacturers, and traders.

The Expo takes place from 30 August 8

September at the Free Port Exhibition

Centre in Port Louis, Mauritius.

Key VenuesSwami Vivekananda International Convention

Centre (Mauritius)

The SVICC is the first of its kind in Mauritius

and in the Indian Ocean region. It is located

just outside the capital, Port-Louis, and is easilyaccessible by car. The Centre boasts state-of-

the-art architectural concepts and finishes. The

main hall, with 3 500 seats in cinema style,

has moveable partitions to transform it into an

exhibit hall.

Getting to the Islandsby AirMost of the Indian Ocean islands, though

isolated in location, are accessible from

anywhere in Africa, South-East Asia,

the Middle-East, Europe. Most airportsare small, but are well-equipped with

restaurants, and medical facilities and

provide banking services. Key airports

include Sir Seewoosagur Ramgoolam

International Airport (Mauritius), Sir

Seewoosagur Ramgoolam International

Airport (Maldives), Seychelles InternationalAirport, and Prince Said Ibrahim

International Airport (Comoros).

ClimateThe Indian Ocean Islands are affected

by a monsoon climate. Strong northeast

winds blow from October until April. In the

Arabian Sea the monsoon brings rain to

the Indian subcontinent. In the southern

hemisphere the winds are generally milder,

but summer storms near Mauritius can be

severe.

You Need to Know AboutMost people in Mauritius are bilingual and

are equally fluent in English and French.

Each island has their own distinct Creole

language, but they have many similarities.

www.theevent.co.za THE EVENT | 25

Mauritius Eutrophication&hypoxia

Seychelles www.travelourplanet.com

Mauritius, Port Louis Eutrophication&hypoxia

ISLANDS SPOTLIGHT

Did you know?Comoros is the second-largest producer

of vanilla in the world. It is second only toMadagascar.



Bourkes Luck Potholes, Graskop, Mpumalanga Juanalbertogarciarivera (flickr)

MpumalangaA Pioneering Spirit

Mpumalanga, the place where

the sun rises, is a province in

northeast South Africa. Theregion is known for its natural

diversity, ranging from the worlds oldest

cave system to game reserves. Historically

Mpumalanga is home to some of the oldest

rocks on earth as well as rock art from some

of Africas earliest inhabitants, the San

and Khoisan. Mpumalanga also offers a

variety of conference and exhibition facilities

designed to top international specifications,

ideal for hosting major industry conferences,

exhibitions or product launches. Conference

venues range from country lodges to largeconference and exhibition centres in the cities.

REGIONAL SPOTLIGHT


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PRODUCT SHOWCASE

conference equipment

CALL CENTRE: 0861 CONGRESS (266 473)Johannesburg: +27 11 216 9640

Cape Town: +27 11 851 5450email: [email protected]

www.congressrental.co.za

Congress Rental South Africa, the numberone conference equipment rental and sales

company in Southern Africa. Specialising in

Interpretation & AV Equipment.Please call us for more information and to

receive your free quote!

Conference Technology

tel: +27 12 345 5161

email: [email protected]

To achieve maximum effectiveness and

ROI at your next meeting or event, it is

essential to create an environment that

actively promotes audience interaction by

taking advantage of strategic yet simple-to-

use solutions that capture and sort the rich

content created by the audience.

IML can help with this process and we call itHarnessing Audience Insight!

venue

tel: +27 21 418 3823

fax: +27 21 418 3952email: [email protected]

www.aquarium.co.za

The Two Oceans Aquarium providesa dramatic backdrop against which to

host a function or conference.A number of venues with exible seating

capacities are available. Hosting your event at theTwo Oceans Aquarium will create a unique andmemorable experience for you and your guests.

Please contact us to enquire about ourwinter and year-end packages.

Mobile Toilet facilities solutions for:events

weddingssports eventslming crews

events services

Durban: +27 31 705 5284

Cape Town: +27 21 511 7771Johannesburg: +27 11 453 6099

www.prestigetoilet.co.za

events services

Durban: +27 31 263 9400

Johannesburg: +27 11 312 2270www.bidvestprestigegroup.co.za

portable flooring

tel: 0860 HIRE IT (4473 48)www.connecta-floor.co.za

Connecta-oor is a multi-purpose modular

ooring system ideal for exhibitions and

functions. It is available in a variety of

colours and sizes to t any octanorm

exhibition stand. Sizes: 750 x 750mm,

500 x 750mm and 250 x 750mm


32/44


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Photographwww.greatstock.co.zaSouthAfrican

Tourism

EVENTS

INDUSMACH KENYA 2013

4-6 Oct

Nairobi, Kenya

ITELEXPO KENYA 2013

4-6 Oct

Nairobi, Kenya

KENYA INTERNATIONAL TRADE

EXHIBITION

4-6 OctNairobi, Kenya

MEDEXPO KENYA 2013

4-6 Oct

Nairobi, Kenya

PPPEXPO KENYA 2013

4-6 Oct

Nairobi, Kenya

HOMEMAKERS FAIR EXPO 2013

6 OctDurban, South Africa

AFRICA ELECTRICITY - POWERING

THE GROWTH OF AFRICA

9-11 Oct

Johannesburg, South Africa

LOOK & FEEL GOOD EXPO 2013

13 Oct

Durban, South Africa

JOHANNESBURG INTERNATIONAL

MOTOR SHOW

16-27 Oct


SPORTS AND EVENTS TOURISM

EXCHANGE 2013

22-24 OctDurban, South Africa

RMB WINEX

23-25 Oct


BABA INDABA

25-27 October


RETIREMENT EXPO

25-27 OctJohannesburg, South Africa

THE MOBILE SHOW AFRICA 2013

29-30 Oct


DISTRIBUTECH AFRICA

30 Oct 1 Nov


PHOTO & FILM EXPO

31 Oct - 3 Nov


NovemberDISABILITY TRADE & LIFESTYLE

EXHIBITION AND CONFERENCE

7-9 Nov


LOOK GOOD & FEEL GOOD EXPO

8-10 Nov


AFRICACOM/AFRICAST

12-14 Nov

Cape Town, South Africa

AFRICAN OGANISATION FOR

RESEARCH AND TRAINING IN

CANCER

24 Nov

Durban, South Africa

MAMAMAGIC: THE BABY EXPO

28 Nov-1 DecJohannesburg, South Africa

www.theevent.co.za THE EVENT | 31


34/44

INDUSTRY MOVES

S

ATSA (Southern Africa Tourism

Association) has announced the

appointment of David Frost as its

new Chief Executive Offi cer, effective16 September.

Francois Neethling, President of SATSA, says,

We are fortunate to have secured the services

of David Frost as the new CEO of SATSA. His

track record speaks for itself. There are only a

few people who have worked at senior executive

levels in both the public and private sectors, as

well as actually having delivered tangible growth.

I am enthused by the prospect of working with

David, who will be ably supported by the wealth

SATSA Appoints New CEO

of knowledge and experience of our Executive

Committee going forward.

David Frost, a trained economist, has an

extensive background in public and privatesector strategy. Prior to taking the reins at

SATSA, David was the founder and Managing

Director of The Tourism Strategy Company a

consultancy specialising in tourism strategies

for countries and regions, as well as assisting

private sector companies with improved

competitiveness.

David worked for the union movement

prior to democracy and thereafter headed

the Corporate Strategy Division of the

Premier Group, as well as serving on the

Boards of subsidiary companies, PremierFoods and Sodexho.

In 1998, he was seconded by The

Business Trust, as Special Adviser to

the then South African Minister of

Environmental Affairs & Tourism, Pallo

Jordan, and later to the then Minister

Valli Moosa. David led the process of

establishing the vibrant public-private

partnership that currently underpins

and funds tourism in South Africa.

Having overseen the process that

negotiated funding and structures,

he chaired the South African Tourism

Marketing Partnership Committee andwas responsible for developing the

countrys international tourism marketing

strategy. He then headed up the public-

private sector team that implemented the

international marketing effort.

David joined Tourvest in 1999, where

he was promoted to Managing Director

of the Inbound Division. At that stage

the division comprised 13 individual

companies. David was responsible for

crafting a successful synergistic divisional

strategy. David resigned from Tourvestprior to the acquisition of the company by

the Imperial Group in June 2001.

He established Fuller Frost & Associates

in September 2001 (re-branded as The

Tourism Strategy Company in 2011). Private

sector clients have included, inter alia,

Thompsons Africa, Arabella Sheraton Hotel

Group, Wilderness Safaris, Newmark Hotels,

Thebe Tourism, Ilios Travel and TEP on the

private sector side.

David Frost


35/44

INDUSTRY MOVES

Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email [email protected]

Ogilvy & Mather Cape Town (O&M

CT), the Capes biggest marketingservices agency, has announced

that Luca Gallarelli has been

named Managing Director, moving up from

the Deputy Managing Director position he has

held for 18 months. Gallarelli replaces Gavin

Levinsohn who is leaving for Australia after five

successful years in charge. Ogilvy & Mather

SA CEO Abey Mokgwatsane said Luca is both

superbly qualified and prepared for the position

of MD after outstanding work as Business

Director on some of the agencys biggest

clients and four years on the board.O&M CT recently won AdReview Cape

Agency of the Year. Mokgwatsane believes

Gallarelli can build on that impressive record

because he has the complete confidence of

everyone in the building and among our key

clients. Port Elizabeth-born Gallarelli studied

computer sciences at Nelson Mandela

Metropolitan University and then attended

the AAA School of Advertising before joining,

what was then called, Ogilvy & Mather

Rightford Searle-Tripp & Makin in 2002.

Aside from a two year stint at the Jupiter

Drawing Room, he has been at the agency

ever since and recently has primarily been

responsible for the SAB accounts portfolio. He

joined the board in 2009 and was appointed

deputy MD in 2012.

O&M CT says a hallmark of Levinsohnstenure at O&M CT has been restless

innovation and Gallarelli promises even

more of that; in keeping with David Ogilvys

famous habit of divine discontent we must

continue pushing, challenging and changing

ourselves, our methods and our work.

Gallarelli offi cially takes over as MD of

O&M CT on 1 December, 2013.

New Managing Directorat Ogilvy & Mather Cape Town

Luca Gallarelli



Specialised Exhibitions,

organisers of

ElectraMining South

Africa, and Spintelligent,

organisers of the specialist

iPAD Series of Mining,

Energy & Infrastructure

Conferences have

announced the launch of a

dedicated Mining Industry

Trade Expo and Conference

in the heart of the Zambian

mining region.

INDUSTRY MOVES

With the $7,5 Billion

Zambian mining industry

continuing double-digit

growth and the number

of mining operations increasing, the

industry is witnessing a period of technical

development and up-skilling of the mining

operations and workforce.Specialised Exhibitions, organisers

of ElectraMining South Africa, and

Spintelligent, organisers of the

specialist iPAD Series of Mining, Energy

& Infrastructure Conferences, have

announced the launch of a dedicated

Mining Industry Trade Expo and

Conference in the heart of the Zambian

mining region. The event is scheduled for

28-29 April, 2014 at Mist Gardens, Kitwe,

The Copperbelt, Zambia.

CBM-TEC aims to deliver onindustry requirements through the first

Specialised Exhibitions and

Spintelligent Launch Copperbelt Mining

Trade Expo & Conference

professional-attendance-only event

exclusively on The Copperbelt. A showcase

of technology, equipment and services

coupled with unique workshop-led content

designed to provide knowledge and

training to mining operation teams.

The industry wants this event. The

investment and policy driven phase of thisemerging market is well populated, the

industry were telling us they want technical

solutions and an event needs to be within

the industry geography, says David

Ashdown, Event Development Director

at Spintelligent Our biggest challenge

was where to accommodate an event of

this nature and scale, and it required the

JV team to think outside the box to bring

forward some creative solutions. We are

hosting this event outdoor in Kitwe on

The Copperbelt, we will create our ownunique environment on a 200,000 sqm

site, bringing in full technical services, the

engagement of local businesses and the

support of the local community.

The Joint Venture relationship plays

to the strengths of both organisers.

ElectraMining is the 2nd largest technical

Mining exhibition in the world. Our exhibitor

base is looking for export opportunitiesoutside of South Africa and The Copperbelt

is regarded as a key region in Central and

Southern Africa. The response from the

launch has been very positive and we expect

a sold-out launch edition for 28-29 April

2014. comments Gary Corin, Managing

Director, Specialised Exhibitions.

CBM-TEC will change the face of

Mining exhibitions in Zambia. The time is

now for a technical-led Trade Expo platform

and we are thrilled to be doing this in

partnership with ElectraMining, concludesDavid Ashdown.


37/44

INDUSTRY MOVES

Hilton Worldwide

Appointment to Southern Africa Region

Hilton Worldwide has announced

the appointment of Ewan

Neveling as Cluster Sales

Manager for the Southern Africa

region, based at Hilton Windhoek in Namibia.

South African born Neveling, who is

currently working towards a Bachelors of

Business Administration Degree with theUniversity of South Africa, has over 14

years hospitality experience after starting

his career in the UK at Hilton Keswick

Lodore and also enjoying management

roles at key landmark hotels, Hilton

London Metropole and Hilton Glasgow.

Daniel Ebo, Regional Director of Sales

for Hilton Worldwide Africa & Indian Ocean

said, Ewans extensive experience in hotel

management and operations will serve uswell as we seek to promote the very best we

have to offer in Southern Africa hospitality

to a domestic African market. His strong

interpersonal skills, leadership capabilities

as well as his knowledge of the company

will be invaluable for the sales team within

the business and at a time when we are

welcoming increasing numbers of business

and leisure travellers to the region.

Neveling was actively involved in the

setup and pre-opening phases of Hilton

Windhoek and has a great understanding ofthe Namibian market. With responsibility for

five upscale hotels across Durban, Knysna,

Cape Town, Johannesburg and Namibia,

Neveling will steer the promotional and sales

programme for the properties as well as the

implementation of sales strategies designed

to deliver incremental revenue growth across

the portfolio.Ewan Neveling



ASSOCIATIONS

The EXSA Board is awaiting feedback from

their lawyers (ENS) regarding an assessment

of the grounds upon which, as an Association,

they can approach SARS to review, clarify and

appropriately revise the current ruling. The

reason for this is to ensure that the rentalof exhibition space is included within the

scope of the Ruling. They are anticipating

this assessment to be ready by the end of

next week. EXSA would thereafter determine

Site members in the Dominican Republic

will host the 2014 Site Executive Summit, 31

January to 1 February, 2014 at the Paradisus

Palma Real Golf & Spa Resort in Punta Cana.

The Summit, a two-day educational forum,

focuses on the motivational events and

incentive travel marketplace and stands as an

excellent opportunity for professionals in the

region to learn from and network with global

industry leaders.

The 2014 Summit will not only provide

education for professionals in the region,but will also put a focus on one of the

The ICCA Asia Pacic Chapter Client/

Supplier Business Workshop (CSBW) will

take place from 25-27 September 2013 at

the Venetian Macao. The CSBW 2013 will be

organized by ICCA Asia Pacic Chapter in

collaboration with ICCA members in Macao,

China-P.R. This CSBW 2013 will be the sixth

edition, with the previous workshop being

held in Kuching 2012, Taipei 2011, Singapore

2008, Seoul 2006 and Kuala Lumpur 2005.The Client/Supplier Workshop is your

EXSA VAT-Ruling Update

SITE Dominican Republic Selected asDestination for Site Executive Summit 2014

ICCA

whether there are grounds to commence

communications with SARS in this regard.

In the meantime, EXSA continues to

advise all members to apply VAT at 14% to

space rental on all transactions as from 6

September, 2012 until clarity is obtained fromthe SARS regarding the matter. That said,

members who have any concerns or questions

regarding their Tax obligations are reminded

to seek their own legal and tax advice.

most visited destinations in the Caribbean

with its amazing heritage, people,

tourism products and diverse creative

opportunities. As Site President for 2014,

I am pleased that we are holding the

Site Executive Summit in the Dominican

Republic, a paradise for incentive travel,

said Paul Miller, Site President 2014 and

Managing Director of Spectra DMC. The

Site Executive Summit will go a long way

toward ensuring that the Dominican

Republic remains in high demand amongstincentive travel planners, shared Kevin

ground to meet key decision makers or

board members of associations that has

the potential to bring their meetings

to your destination. It is the most cost

eective way for you to meet at least 14

other clients who have been carefully

vetted and approved by ICCA.

For more information about invitation

letters, guidelines, registrations forms,

client exclusion lists and the preliminaryprogramme visit: www.iccaworld.com

If you would like further clarication on

this matter you are welcome to contact either

EXSAs General Manager, Sue Gannon, on

(082 891 9918) or EXSAs Chairman, Nigel

Walker (082 551 7604).

Hinton, Chief Sta Ocer of Site. The

Summit will also serve to further support

the eort and impact of the Site Florida &

Caribbean Chapter, which is expanding in

the region.

For more information on the Site Executive

Summit 2014 visit: www.siteglobal.com



ASSOCIATIONS

Dear SAACI members and friends

I presented my last chairpersons report at the

SAACI Annual General Meeting this week, as I

will be stepping down after two terms.

I think that with everything in life there is

a season and a time and it is appropriate that

another board member takes over and brings

a different perspective, taking SAACI to yet thenext level.

During my term there have been many

changes within the industry - people changing

positions, and companies and the industry

reshuffl ing itself.

One aspect that has remained crucial

to the growth, strength and unity of our

association - and will in my opinion continue

to play one of the key roles - is the regional

branches. It is most evident when a branch has

the opportunity to host the annual national

conference, that one sees the level of teamworkand commitment.

SAACIA Message From Nina

Freysen Pretorius, NationalChairperson

Also, as with any business or association,

one has to maintain a high level of good

governance and financial administration. I am

confident that we are in a very strong financial

position, that financial procedures are followed

and that due diligence is maintained at all

times. I would like to thank our treasurer, Glenn

van Eck, for his valuable contribution and thework done by Contact Publications as our

financial administrators.

There are a number of projects that we have

tasked our general manager to work on and

roll out in the next six months. One of these

is the new SAACI website that will have a new

look and feel, be more informative and give

members more exposure.

Also, this year the election of the new

national forum representatives has to take

place. Nominations for the seven forum

positions on the SAACI board will be donenationally and all paid up members are able

to vote for one candidate of their choice per

forum. The closing date for nominations

is Thursday, 8 August. The nominated

candidates details will be circulated and online

voting will be open to members until Thursday,

15 August. The names of the elected forum

representatives will then be announced.One of the main reasons that the board

positions were restructured to include the

seven forums, was to ensure that all our

members in the industry have a voice and

we do not only focus on certain services and

ignore others. The role of the forums is to look

at how, as specific focus groups, we are able

to improve the way that we do business and to

obtain more business.

Time and again the matter of accreditation,

self-regulation and professionalism has been

raised. As we have struggled to progresson this matter, we have tasked our general

manager to further investigate how we can

work with other industry associations, or on

our own, to become a SAQA accredited body

with courses.

This will enable us to not only accredit the

company members, but also the individuals

within those companies. Funding and

resources have been set aside to move this

matter along. We are hugely concerned

that we do not want to find ourselves told

by government what we should do with nocontrol over matters. Being a more recognised

professional industry will enable us to be taken

seriously as a sector. In addition, the national

conference could be seen as an opportunity to

obtain CPD points.

The current board has made a

recommendation for submission to the new

incoming board as to the nomination for

national chairperson, vice chairperson and

treasurer. These positions will be ratified at the

first board meeting convened after the election

of the national forum representatives.My sincere wish is to see SAACI grow from

strength to strength and see it really be the

leading business events industry association

in Southern Africa. I remain completely

committed to the objectives and goals as set

out in our associations constitution and code

of conduct. I wish the new chair and vice chair

all the best and Gods blessing and guidance to

take us to the next level.

Thank you!

Yours in conferencingNina Freysen Pretorius, National Chairperson

Nina Freysen Pretorius


40/44

SUBSCRIBE TO OUR E-BOOK!

OPPORTUNITIES

ICCA and EIBTM recognise the

importance of young people in

the meeting industry and dedicate

resources to their development. Every

year a special programme for young people

in the industry is run prior to EIBTM.

The Forum for Young Professionals

(FYP) is open to ICCA members, and

organisations who are attending EIBTM as

part of the Hosted Buyer Programme (bothcorporate and association clients).

The Forum for Young Professionals is

complimentary and includes three nights

accommodation and a return flight to

Barcelona. Free flights from Europe are

offered by EIBTM and ICCA will cover extra

flights* (up to 1000) for non-European

participants. Also included are lunches,

coffee breaks, transfers** and diners. As

it takes place mainly over a weekend, time

out of the offi ce is kept to a minimum.

Why Apply?The only investment required is the time

and full participation, and as the FYP takes

place mainly over the weekend, time out of

the offi ce is kept to a minimum. What will

you get in return?

A fresh perspective on meetings

management and the industry.

Familiarisation with the globalmeetings industry and its potential.

Enhanced professional skills.

Connections and networks with peers

from around the world.

Better appreciation of different

viewpoints, approaches and cultures.

The experience of working in multi-

cultural and buyer-supplier teams.

Renewed motivation and enthusiasm.

The chance to meet and listen to

some of our industrys great speakers.

* Flights

ICCA will contribute up to 1000 Eur

towards non-European flights. We will work

with you to find the most suitable and

economical flight. Flights are subject to

agreement by ICCA. You/your company will

be requested to pay for the flight and ICCA

will arrange reimbursement after the event.

ICCA will only contribute towards flightswhich are for the sole purpose of attending

the Forum for Young Proffesionals and

EIBTM. ICCA & EIBTM will only arrange /

contribute towards flights departing from

and returning to the same airport.

** Transfers

Transfers from the airport to the Forum

for Young Professionals hotel are not

included (taxis cost approximately 20-30

Eur). All transfers during the Forum for

Young Professionals are included, and thetransfer to EIBTM on Tuesday is included.

Transfers after the show on Tuesday are not

included.

For More Information:

Contact: Carmen Ferrari

Phone: +31 203 98 1902

Related Web Page: http://www.iccaworld.

com/dbs/fyp/

- See more at: www.iccaworld.com/evps/

evitem.cfm?id=634#sthash.8zbfMsVr.dpuf

EIBTM

Forum for Young Professionals at

16 - 19 November 2013

Email [email protected]

to sign up to our monthly event e-books.


41/44

Disu!

Bonf2014Is

For Advertising Please ContactJardin Roestorff 021 674 0646 Or [email protected]



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Beige Village

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Convention Centre

Complete Exhibitions

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Congress Rental

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Event Greening Forum

Expo Centre

IML

Intercape

IT&CM Asia

Moses Mabhida Stadium

Oasys

Sandton Convention Centre

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(Zimbabwe Tourism Authority)

Scan Display

The Kelway Hotel

Loeries

Tourism Grading Council of SA

Two Oceans Aquarium

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Documents

Event Issue 9 eBook.pdf