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FILM & EVENT MEDIA– THE EVENT MAGAZINEThe Event is part of Film & Event Media, which also publishes The Filmmakers Guide to South Africa, an Imbongi Award finalist in 2009, The Callsheet, the most read trade publicationfor the South African film industry and EPG (The event planners guide to south-africa). Film & Event Media also publishes dailies and exhibition guides. Past and present clients include Markex World of Events, The SITE International Conference, Sports Events Tourism Exchange Exhibition & Conference, and Meetings Africa.EDITORIAL POLICYWe pride ourselves on delivering content targeted to the events industry that is newsworthy,relevant and interesting to our readers. Since its inception, The Event has grown to become the most read printed trade publication for the South African events industry,covering meetings, incentives, conferences, exhibitions, festivals, and all other typesof events.The Event’s African reach extends to Namibia, Kenya, Botswana, Mozambique, Angola and Mauritius, and is constantly growing.The Event offers you the platform to reach your target audience on a month to month basis, through a focused business to business publication.ONLINE PRESENCEThe Event is becoming the most widely used portal for information about the African events industry. This website attracted 26000 unique browsers, and over 3000 per month recently. and 7500 page impressions a month. The page views have increased by 3000 per month and we are expecting the sites traffic to grow further into the year 2013. In addition to the website, The Event is also a popular e-book that attracts 5,000 readers and has a presence on Twitter, Facebook and Linked In. The Event’s Facebook page receives 17 800 unique views a week. PRINT DISTRIBUTIONThe Event is distributed nationally to an average of 4 500 events industry role players each month, including conference venues, advertising agencies, production companies,suppliers, industry associations, related government departments and key media.We distribute extra copies at various International and National industry events, such as:IMEX, EIBTM, AIME, Meetings Africa, Markex, Design Indaba, The Loeries Awards, PRISA PRISM Awards, Mediatech Africa, The Event Summit, ICCA Africa, SETE Conference &Exhibition, The Events Indaba, The EXSA Conference and The SAACI Conference, SITE.GREEN FRIENDLY AND BEE RATINGThe Event is printed by Forms Express and their suppliers have The Forest Stewardship Council Chain of Custody certification. The magazine is printed on Hi-Q 80gsm gloss, wood free white paper, which is sourced from sustainable managed forests, and uses vegetable-oil-based, environmentally-friendly inks conforming to the highest European standards. 100% of what you spend with The Event can be counted as BEE spend.

Text of Event Issue 10 eBook.pdf

  • Issue 10 | 2013

    + Northern Cape A South African Business Events Gem

    + Temporary Structures Showcase Events Outside the Box

    + Top 15 Business Travel Markets Emerging Markets Grow

  • THE EVENT | 01

    DISCLAIMER: Opinions expressed in The Event do not necessarily represent the offi cial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

    Join us

    Cover: Northern Cape Tourism AuthorityTel: +27 53 833 [email protected]m

    Publisher: Lance [email protected]

    Executive Editor: Maya [email protected]

    Manager, Special Projects: Taryn [email protected]

    Key Account Manager (SA): Nina [email protected]

    Sales Manager (Outside SA): Shaun [email protected]

    Head of Design:Jess [email protected]

    Editorial and Design Co-ordinator:Danielle [email protected]

    57 2nd Avenue, Harfield Village, Claremont7708, Cape Town, South AfricaTel: +27 21 674

    Contents16 24 26

    Top 15 Business Travel Markets 02

    Africa Goes to IMEX America 04

    Industry Meets to Discuss Digital Trends 05

    Loeries Creative Week 2013 06

    SETE Puts Sporting Events in the Spotlight 08

    Strong Meetings Growth for International Associations in 2014 10

    Zambia and Zimbabwe Gain Exposure from UNWTO 12

    Event Greening Forum: A Greener Festival Awards 14

    Temporary Structures Showcase Events Outside the Box 16

    Zimbabwe Welcoming the World 24

    Sanganai/ Hlangani 2013: Expect to be Bigger and Better 26

    Northern Cape: A South African Business Events Gem 28

    Events 32

    Industry Moves 34

    Associations 36

    Opportunities 38

    Product Showcase 39

    Directory 40

  • 02 | THE EVENT


    The latest instalment of the GBTA BTI Outlook - Annual Global Report & Forecast, sponsored by Visa, Inc., lists the top 15 business travel markets in the world. It also forecasts global business travel spending which is expected to rise throughout 2013 and continue its ascent over the next several years. The report also reflects a rapidly changing global order in which emerging market strength is set to change the business travel landscape.

    Global spending on business travel is forecast to reach $1.12 trillion in 2013, a 5.4% increase from 2012, with travel spend stabilizing after a year rocked by worldwide economic and political uncertainty.

    Steady business travel spending in the second half of 2013 is expected to lay the foundation for 8.2% growth in 2014, followed by 7.6%, 7.2% and 7.1% growth in 2015, 2016 and 2017 respectively.

    The report, which details travel spending in 75 countries, along with the top industries, economic factors and characteristics that influence business travel, finds that developing markets around the world - particularly

    countries in the Asia Pacific and Latin America regions - will permanently reshape the business travel landscape.

    Travel is indispensable to trade, commerce and business expansion in a global economy, said Michael W. McCormick, GBTA executive director and COO. This report shows that new opportunities are opening up in markets around the world for companies willing to invest in business travel to drive growth. It also serves as yet another wake-up call for the U.S. and Europe to improve aging infrastructure, establish fiscal order and stay competitive, because emerging economies are increasingly focused on meeting their own fast-growing business travel needs.

    While it is clear that business travel spending is expected to grow across the globe, the report says that BRIC nations can generally expect to see much stronger growth in business travel spending compared with more established markets like the U.S. and Western Europe. (The one exception among the BRIC nations is Brazil, where robust growth in 2013 and 2014 is expected to slow in the following years.)

    Top 15Business Travel Markets

    TOP 15 BUSINESS TRAVEL MARKETSCountry 2012 Total Spending Percentage Growth vs. 2011United States $262 billion 4.4%

    China $196 billion 13.2%

    Japan $65.2 billion -1.2%

    Germany $50.5 billion 1.1%

    United Kingdom $40.2 billion 0.1%

    France $35.7 billion -2.1%

    Italy $32.7 billion -7.5%

    South Korea $30.5 billion 2.8%

    Brazil $30.1 billion 9.3%

    India $22.1 billion 5.8%

    Canada $22.0 billion 1.4%

    Australia $21.1 billion 2.8%

    Russia $20.4 billion 2.6%

    Spain $17.9 billion -8.0%

    Netherlands $17.8 billion -4.5%

    The report, which details travel spending in 75 countries, along with the top industries, economic factors and characteristics that influence business travel, finds that developing markets around the world will permanently reshape the business travel landscape.

  • 04 | THE EVENT


    IMEX America, the USs largest domestic and worldwide exhibition for the incentive travel, meetings and events industry will be holding its third edition from 15-17 October in Las Vegas, Nevada. The Event spoke to Amanda Kotze-Nhlapo, Executive Manager at the South Africa National Convention Bureau, and Mati Nyazema, CEO of Sandton Convention Centre about what African participants expect from the event.

    Amanda Kotze-Nhlapo, Executive Manager at the South Africa National Convention Bureau

    Q: Why is it important for SANCB to attend IMEX America?

    A: It is important for the SANCB to attend IMEX America to position South Africa as a premier business events destination in a growing market and to generate leads to reach the targets set for our industry. South Africa and the rest of the region and continent have emerged as strong and attractive players in global business event hosting, having the track record, capability and ambition to host a growing number of global business events. IMEX America o ers a valuable platform and opportunity for our industry to invite the larger Americas business event market to Rise With Us: to bring their events to South Africa for a conference or meeting thats not only professionally and excellently organised and delivered, but thats also o ered in a destination thats accessible with excellent value for money and a warm, friendly and hospitable can-do culture.

    Q: Do you think it is important for other African countries to attend as well? Why or why not?

    A: Defi nitely. The continent is home to seven of the fastest growing economies in the world today. Infrastructure development proceeds apace, and Africa already has a proud track record in big event hosting. This gives a scenario thats ripe with potential: potential the South African National Convention Bureau is working hard to harvest for a continent that has business event ambitions of a global scale, and thats already making a signifi cant mark in the global sector. Meetings Africa is now fully committed to an irrevocable path of being a pan-African exhibition and to put substance to the claim that the business events o ering of South Africa in particular and the rest of the continent in general is professionally managed, streamlined, service orientated and ambitious for growth. It also gives global business event buyers one exhibition

    Africa Goes to IMEX America

    to meet and do business with countries across Africa. This is a continent thats working in collaboration to o er the very best of its beauty, service-ethic, capability, accessibility and value for money for business events. Were organised in Africa and we have the skill and track record that speaks of success and o ers the assurance of excellent, professional, awesome business event delivery.

    Q: This year IMEX Americas pre-show education day has been changed to provide education sessions from the Hospitality Sales & Marketing Association International (HSMAI), the International Special Events Society (ISES), the Green Meetings Industry Council (GMIC) and Site as well as deep-dives for meetings business owners with at least 15 years experience. What value do you think these sessions could provide to African attendees?

    A: Naturally, information sharing and networking sessions are always of immense value to all delegates. The IMEX pre-show education days will be no exception, and we congratulate the organisers on this new format. It gives us a valuable opportunity to gain insights from important groups and people in the industry. In keeping up with this world trend, we have also structured Meetings Africa to also begin with BOND day - we are a global show that is on par with global trends. North America is a market with an incredible amount of experience when it comes to business events. We can certainly benefi t from this information sharing opportunity. That said, our experience and contribution to the business events industry is growing. The election this year of David Sand as global president of SITE (Society for Incentive and Travel Executives) is signifi cant because this is the fi rst time ever that an African has been elected SITE global presid