engage. inspire. inform.

customized event marketing

engage. inspire. inform.

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com

west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129

EvEnt BrochurEsevent Brochures showcase spectacular events at your property combined with key marketing information to both engage and inspire the most discerning clientele. advertisements from venue-approved event professionals are incorporated into the second half of the brochure, providing a cohesive planning resource. These advertisements offset the entire cost of production, ensuring that you receive a breathtaking brochure, in both print and electronic format, entirely free of cost.

ElEgala.comelegala.com positions your property in front of two million engaged couples this year. Brides view photos of your event space, download your event Brochure, link to your Web site, and contact your catering team. You’ll receive a lead every time a bride downloads your brochure.

cusTom event Marketing is a suiTe of prinT and online media plaTforms Branded exclusivelY for Wedding andspecial evenT venues – enTirelY free of cosT.

valuaBlE BEnEfits• venues reach brides nationwide on elegala.com and

transition discerning prospects into valuable clients with a targeted print and online event Brochures.

• advertising event professionals reach targeted prospects at the earliest stage of the event-planning process, before any vendor decisions have been made.

• engaged couples receive a cohesive planning resource that delivers key information about the venue and local vendors, to assist in planning a seamless and successful event.

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“Hawthorn Publications has been instrumental in making our event marketing vision a reality. Their consultative approach and guidance made our task easy. From creative to messaging, they took the time to understand our venue and our unique needs to create a stylish and intuitive view of our offering.”

—Kim gild, event Sales manager, atlanta Botanical gardens

Your EvEnt markEting packagE includEs:

EvEnt BrochurE $11,000 valuEreceive 500 to 1,400 custom-designed marketing brochures that provide clients with a powerful visual resource covering every planning detail.

• increase catering sales.• eliminate redundant inquiries about the event-

planning process.• ensure consistency and reliability with a controlled

and qualified team of event professionals.

EBrochurE $1,500 valuElaunch an interactive eBrochure and take your stunning brochure online at no cost.

• expand your reach across mediums to capture more business online.

• all links are live and will launch reader into Web site or e-mail.

• Quarterly reports detail exactly how many people read your brochure.

ElEgala.com $495 valuEgain online visibility on elegala.com, reaching more than two million brides each year.

• showcase flash photos, a property description, event highlights, Web link, and more.

• receive qualified leads, sent daily, from brides who download your event brochure directly from your page.

total valuE is $12,995... Your cost is $0.

click on any cover to view the eBrochure.

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Click here to view a project agreement.project agreement

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com

west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129

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hawthorn’s rolesEll advErtisEmEnts Hawthorn will respectfully contact your preferred vendors who currently contribute to special events and invite them to advertise in the brochure. revenue generated from these advertisements contributes to the full production of the brochure. only venue-approved vendors will be contacted, including florists, photographers, entertainers, etc. These advertisements help to solidify relationships with the venue while generating mutual business opportunities.

dEsign thE BrochurE Hawthorn will custom-design your brochures with your aesthetic preferences in mind, while also adhering to all branding guidelines. a conference call will be scheduled before design begins in order to discuss design direction. We will provide three proofs before print with two opportunities for revisions.

print Hawthorn partners with top-quality offset printers. We will oversee the printing of all brochures and ship the final product directly to the venue.

onlinE Hawthorn will convert your approved brochure into an electronic flipbook for a wider distribution that’s eco-friendly.

ElEgala.com Hawthorn will design and post a Web page for your venue on elegala.com once the brochures come off press. elegala.com is visited by more than 1.9 million brides per year. You and your staff will receive daily leads from any brides interested in your venue.

venue’s rolevEndor list a contact at the venue will supply a complete list of preferred vendors currently referred by the catering/sales department. We recommend that you supply a list of at least 30 approved vendors who Hawthorn may invite to advertise.

photos & tEXt You will have the option to supply photos and text to be used within the brochure. alternatively, you may hire a member of the Hawthorn editorial staff to write all brochure copy for a flat fee of $495. Hawthorn can also supply additional stock photos to complement all venue-owned images, and will contact participating photographers for additional shots.

Edits & commEntsupon presentation of the first and second proof, the venue will submit edits within five days. approval of the third proof is requested within three days. This ensures that we meet the project’s time line and create the best possible finished product.

distriBution venue agrees to distribute the brochure to all qualified prospects requesting information about hosting an event at your venue.

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size selectionSelect from a suite of sizes to ensure a customized presentation.

standard dimEnsions (sizes below are free of cost)standard 8.5” x 11”

digest 5.5” x 8.5”

Horizontal 11” x 8.5”

square 8.5” x 8.5”

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“Over the years, I have come to appreciate Hawthorn Publications. An ad in a Hawthorn book has never failed to produce consistent results for my company, for as long as that book is in circulation. Thank you for doing such good work. I appreciate the help you have provided my business.”

—faith West, owner, faith West photography

Click here to view a project agreement.project agreement

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com

west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129

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enhancements

optional brochure enhancements are available for clients who wish to take their marketing presentation to the next level.

enhanced dimensionsoovErsizEd BrochurE _____________ $1,500 dimensions 9.5” x 12” vertical or horizontal

pocket folders and gatefoldsdesigned to coordinate with your event Brochure, a pocket folder further enhances and organizes your presentation.

ogatEfold covEr ___________________ $2,995 8.5” x 11” brochure with one gatefold (front or back)opockEt foldEr within BrochurE _________________ $2,995 dimensions 9.5” x 12” vertical or horizontal ostand-alonE pockEt foldEr _____ $2,995 dimensions 9” x 12”, fits standard 8.5” x 11”

brochure, 1,000 quantity with design included

recycled papero 30% rEcYclEd,

fsc cErtifiEd papEr ________________$995 This paper is similar in look and feel to standard

matte or gloss paper.o100% rEcYclEd,

fsc cErtifiEd papEr ________________$995 This paper is highly porous and will have a more

rustic recycled appearance on press.

digital stationeryo word documEnt tEmplatE ________$500

designed to coordinate with your event Brochure for use with menus, stationery, and property communications.

color printing enhancementsupgrade from standard 4-color process printing (cmYK):

o5-color printing __________________$550

add an additional spot color or metallic pms on cover only

o5-color printing _________________ $1,500add an additional spot color or metallic pms through-out brochure

die cuts, vellum & embossingo covEr diE cut

(3” x 5” cover area) _________________$500 elegant cutout of shape or logo on your cover

creates a premium feel. ovEllum ovErlaY _____________________ $975 printable translucent paper adds drama

and elegance.oEmBossing (4” x 6” cover area) _____$975 enhance your brochure with raised printing for

logo, embellishments, or texture.

additional pages o4 additional pagEs ______________ $1,275

o8 additional pagEs ______________ $1,575

additional copies (cost per)ostandard BrochurE ______________ $1.25

oovErsizEd BrochurEs______________ $1.95

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Click here to view a project agreement.project agreement

testimonials

intrEpid sEa, air & spacE musEum“Hawthorn Publications has been an absolute pleasure to work with over the past four years. The quality of their product is second to none, and they have always been a completely professional group of people to deal with. I am 100% satisfied with the brochure that the Intrepid has had produced and have received many compliments over the years on our brochures. I would, and have, recommended them to many different contacts in the industry, as I feel they are truly a fantastic company to work with.”

—Sarah Schiller, aVp of Sales & Special events

shaw cEntEr for thE arts“Hawthorn Publications has been a dream come true for our company. As a nonprofit arts facility with a small marketing budget, we had been unable to afford nice, magazine-style marketing materials for our rental venues. After being contacted by Alicia Higgins, we realized that we could get everything we wanted at no cost to us! Hawthorn did all of the leg work and we reaped the fantastic results! Working with Alicia was amazing, and consulting with our graphic designer, Nicole Pollack, was easy, fun, and extremely beneficial. She really listened to our ideas for colors, design, font, etc., and created a publication that we are so proud of and excited about distributing! I would recommend Hawthorn to any of my business associates (and, in fact, I have)!”

—ellie jones, event coordinator

omni orlando at champions gatE“I am pleased to share that my experiences with Hawthorn Publications have been beneficial to my sales, stress-free and rewarding. Their sales team offers their expertise and good closing skills during the selling process. The layout and design is effort free and easy to follow. The final product gives me a four-star quality marketing piece!”

—jennifer Smith, catering manager

a spicE of lifE catErErs“On behalf of A Spice of Life, I want to thank the entire team at Hawthorn for executing such a beautiful brochure. Our

goal was to create a marketing piece representative of the company’s style and creativity—and the brochure does just that and more. In working with our design team, we met flexible and understanding staff willing to listen and fulfill every request. Overall, the experience ran smoothly, and left us with a product we’re proud to show off.”

—taryn center, event Specialist & creative enthusiast

millEnnium BiltmorE hotEl los angElEs “Since 2005, the Millennium Biltmore Hotel Los Angeles has turned to Hawthorn Publications to produce our event brochures. They have consistently exceeded our expectations and produced a stunning product that perfectly reflects our property.”

—Valerie t. Lehman, catering manager

rEvErEnd JusticE JamEs c. giBnEY“Having advertised in more than 25 event brochures produced by Hawthorn Publications, I can attest to the numerous ways in which their marketing platform has helped my business. Hawthorn’s brochures are of excellent quality, and I am proud to be advertising in them. In addition, vendors can deliver key marketing information in the brochure in order to attract prospective clients. This gives us an identity that is lost when the facility only has our names and numbers to give out on a recommendation list.”

—reverend justice james c. gibney, officiant

thE pros“Being in the wedding business for 30-plus years, we have seen Hawthorn design some of the most beautiful brochures in the industry. Their staff is friendly, prompt, and always a pleasure to work with.”

—Brian tessler, cmo

in summaryThe value of this offering exceeds $12,000. We are honored to provide this opportunity to your venue entirely free of cost.

The complete production process lasts approximately six months.

You may enhance your brochure with a selection of à la carte options, including a vellum overlay, pocket folder, and more. Your sales associate can present options and pricing upon request.

Hawthorn will redesign, reprint 500 to 1,400 copies, and re-create the brochure every year, ensuring fresh and current marketing materials for your venue.

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com

west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129

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Click here to view a project agreement.

project agreement