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2. This is my second draft of my IRN-BRU packaging but this time I have used the smaller can to compare and constant how I could adapt font to a less amount of space. I have used a dripping-style font and enlarged it to stretch across the full side of the can, back and front. Im not really as keen on this font as Bates Shower as I feel it does not work as well with the original theme and also can look cartoony and unprofessional against the metallic shades of the can. There isnt as much going on with this particular design, I have incorporated the same silhouette style but using zombie hands reaching up towards the title. Using an outer glow around the outline of the zombie hands allows them more of an impact against the darker blue gradient. It also, I think gives the impression of the zombie handing glowing out of the ground and more of a gloomy vibe. 32 has been placed central in a hazard sign shape I think I could of made this more apparent by adding in a thicker stroke similar to what you would see on signposts but I didnt want to cram the 32 into a smaller size as it is one of the main features of the design. I used the gradient of light blue to indigo to give more of a definition and texture to the can design rather than a block colour. I havent really incorporated orange into this design and the hazard sign has appeared more yellow-toned than a vivid orange. I much prefer orange overlapping blue as a colour pair as it appears much easier to read and understand. I feel this design could be tweaked and altered to be more around the horror theme, it is quite childish and doesnt really fit my demographic correctly. Perhaps a more dramatic font would of worked better for the purpose. 3. This is my third and final design for IRN BRU. I have completely gone against my initial ideas of a horror theme and have gone for a traditional Scottish theme which is the birthplace of IRN-BRU. I have incorporated a piece of tartan fabric with a needle stuck through to look as if it has been pinned to the canvas. Ive added in a drop shadow to give a three dimensional look against the background, same with the button, banner and pin. I like the way I have layered and set out my imagery on the packaging but feel it takes some recognition away from the title as the image ratio is much larger than the text. Maybe resizing the tartan patch to a smaller size would be more beneficial of making sure the logo is not lost and it can be easily recognized on a shop shelf. The font Ive used is called Mixed Stitch, I used this to fit in with the patchwork theme look as if the font has been sewn onto the canvas. I think this font is nice and simple but doesnt rely give much of an impact considering it is the main focus of the can. I rotated the logo vertically and placed 32 horizontally above, the alignment of the font works well with giving equal importance of both segments of text but I think I could of highlighted 32 more, perhaps adding an outer glow would bring the numbering out more against the deep gray. Using a texture background doesnt work in my favor as much when using smaller black font such as the ingredients or information, I have had to include a white shape behind certain elements so that they are visible against the background. Ive included a different slogan to the one I was previously using, I have used Brings You Home in a traditional Celtic font. This is in relation to old age Scottish history, there is no real significant meaning to the use of the banner and the font but I thought visually it fitted in well with the overall theme. I could of improved the overall appeal of the theme of the packaging by include other miscellaneous objects to do with Scotland such as the flag etc.