Evaluation Scheme & Syllabus for Bachelor of Business

MAHARISHI UNIVERSITYOFINFORMATION TECHNOLOGY

Evaluation Scheme & Syllabus for

Bachelor of Business Administration (BBA)

On

Choice Based Credit System (Effective from the Session: 2020-21)

MAHARISHI SCHOOL OF COMMERCE & MANAGEMENT

Evaluation Scheme

BBA First Semester

Sl. No.

Course Category Course

Code Course Title L-T-P

CIA Marks

ESE Marks

Total Marks

Credit

1 Core courses

MUB 101 Principles of Management 6-0-0 30 70 100 6

2 MUB 102 Business Accounting 6-0-0 30 70 100 6

3

School/ Domain courses

MUB 103 Entrepreneurship 5-0-0 30 70 100 5

4

MUB 104 Corporate Governance 5-0-0 30 70 100 5

5

MUB 105 Business Environment 2-0-0 30 70 100 2

TOTAL 150 350 500 24

Qualifying Non-Credit Courses

6

Self-Development courses/ Science for Consciousness (SOC)

TUC 101 Basics of Transcendental

Meditation and Yoga 2-1-1 70 30 100 4

TEACHING-LEARNING PLAN

Course Title: PRINCIPLES OF MANAGEMENT

Course Code: MUB 101

Pre-requisites, if any: Sound knowledge of Basic Concepts of Business &Management as a subject is

desirable.

Course Description:

This course is designed as an introductory course on management process from managers’ perspective. The course seeks to help students acquire the requisite knowledge, skills and abilities needed to successfully manage the organization. The course examines the logic and working of organizations and outlines the major functions of management. The main objective of this course is to help the students to get aware towards varied management principles and practices.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical perspectives of the process of managing an organization. Each student will enable themselves:

1. To describe the four management functions of planning, organizing, leading, and controlling.

2. To outline the historical evolution of management theories.

3. To explain how corporate culture and the environments of an organization (general, specific,

and global) affect management.

4. To relate the concepts of social responsibility and managerial ethics.

5. To explain how decisions are made within an organization and how those decisions are

communicated to the various stakeholders.

Course Outcomes (COs):On completion of this course, the students will be able to: CO1: Understand the concepts related to Business. CO2: Demonstrate the roles, skills and functions of management. CO3: Analyze effective application of PPM knowledge to diagnose and solve organizational problems

and develop optimal managerial decisions. CO4: Understand the complexities associated with management of human resources in the

organizations and integrate the learning in handling these complexities. CO5: Develop effective coordination, leadership characteristics and managing any conflict within the

organization. Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S W M M

Course Contents: Unit –1: Management: Definition, Functions, Nature, Process, Scope and Significance of Management; Managerial Roles, Managerial Skills and Activities; Difference between Management and Administration; Evolution of Management Thoughts - Contribution of Taylor, Mayo & Henry Fayol; Different approaches of

L T P C.U. 6 0 0 6

management, role of manager; Management & its functions; Level of Management. Unit –2: Planning & Decision making: - Definition, Nature for planning, importance, Process of planning, decision making, nature importance & process, types of plans. Organization & staffing: - Definition, organizing process, importance of organizing, Departmental manpower planning, Recruitment, Selection, Training &Development. Unit –3: Directing & Leadership: - X Theory, & Y Theory, Hawthorne & Tinstone studies. Motivation – Meaning, Missions, Maslow’s Hierarchy Theory, Herzberg’s theory, V Room’s expectancy theory & Porter & Lawler model of Motivation. Communication: Types of Communication Definition, importance, process, factors affecting communication methods, barriers & remedies. Unit –4: Controlling and Coordinating- Elements of Managerial Control, Control Systems, Management Control Techniques, Effective Control Systems. Coordination Concept, Importance, Principles and Techniques of Coordination, Concept of Managerial Effectiveness. Text Book (s):

1. Donnel O Koontz and Weirich (2004), Management, Tata McGraw Hill Publishing Company, New Delhi.

2. Sharma Meena (2016), Principles of Management, First Edition, Himalaya Publishing House, New Delhi.

3. Gupta, C.B. (2014), Management Concepts and Practices, Sultan Chand and Sons, New Delhi.

References: 1. Terry, G. R., & Franklin, S. G. (1972). Principles of management (p. 516). Homewood, IL:

RD Irwin. 2. Fayol, H. (1916). General principles of management. Classics of organization theory,

2(15), 57-69. 3. Rudani, R. B. (2020). Principles of management. McGraw-Hill Education. 4. Bose, D. C. (2012). Principles of management and administration. PHI Learning Pvt. Ltd.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5% o Sessional Examination (T): 20%

End Semester Examination (ESE): 70% Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M S H S M M W

Sessional Exam (T) S M W ESE S M S M

Note:

CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines& Rules (2.3-curriculum

development).

Course Title: BUSINESS ACCOUNTING

Course Code: MUB 102 Pre-requisites, if any: NA

Course Description:

This course is designed to develop the understanding and awareness of how an organization works in real life. By the help of knowledge of accounting information, accounting functions along with various elements tools of accounting analysis makes students able to develop skills for planning, controlling, decision-making and performance evaluation of business transactions. Course Objectives:

This course is designed to provide a fundamental understanding of the theoretical and practical aspects of the accounting concepts and process of an organization. The objectives of the course are:

1. To help the students to develop the basic understanding of accounting in an organization.

2. To make them understand the application of various accounting theories practically in their

business decisions.

3. To enable students to describe how people analyze the corporate financial under different

conditions and understand why people describe the financial statements in different manner.

4. To enable the students understand the applicability of the concept of accounting in managerial

Decisions and financial statements.

5. To develop proper understanding between practical & theoretical knowledge.

Course Outcomes (COs): After the completion of this course, students will be able to: CO1: Define and apply Business accounting concepts. CO2: Apply the Financial Statement Analysis associate with Financial Data in the organization. CO3: Understand the complexities associated with partnership in a firm in the Organization. CO4: Appreciate the impact on management information of using different accounting tools and

techniques. CO5: Exhibit skill to properly record & present all accounting data.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M W M W S M CO 2 M S S M CO 3 S S M S CO 4 S M

Course Contents: Unit – 1: Accounting, meaning, definition, objectives, scope, basic, terms, accounting principles, branches of accounting, uses & limitations of Accounting, Concepts & Conventions, Accountings uses, Accounting information, Accounting equations – Meaning of accounting equation- numerical problems. Basic Accounting Procedure – Journal, rules of debit & credit, method of journalizing, advantage, double entry system – its advantage, ledger, meaning, utility, posting entries. Unit – 2: Cashbook, types of cash book, Single column, double column, entries, Trial Balance, Objective, preparation, errors & rectification, Suspense Accounting – meaning, utility & preparation. Bank Reconciliation: - Meaning, causes of differences, need & importance, preparation & presentation of BRS.

L T P C.U. 6 0 0 6

Unit – 3: Depreciation – meaning, methods of charging depreciation, straight line, written - down methods. Statements of Final Accounts of Profit & Nonprofit organization – Meaning, need & objectives, types of account – Meaning, need & preparation, Balance Sheet- Meaning, need & Preparation, Final Accounts with adjustment entry. . Unit – 4: Partnership accounts: Meaning, nature and types of Partnership, Objective and Significance. Admission of Partner, Retirement and Death Of Partners: Meaning, Types of Accounts Prepared. Text Book (s):

1. Maheshwari S.N &Maheshwari S K(2012), “A text book of Accounting for Management” 3rd Edition, Vikas Publishing House

2. Sehgal, Deepak (2014), “Financial Accounting”, Vikas Publishing H House, 5th Edition, New Delhi.’

3. Goyal, Bhushan Kumar; Tiwari, HN (2017), “Financial Accounting”, 5th Edition Taxmann Publications

References:

1. Lal , J ; Srivastava , S (2004) , “ Financial Accounting; Principles and Practices”, 4th Edition , S Chand, New Delhi

2. Horngren, C. T., Sundem, G. L., Elliott, J. A., &Philbrick, D. R. (2002). Introduction to financial accounting (Vol. 8). Prentice Hall.

3. Horngren, C. T., &Sundem, G. L. (1990). Introduction to financial accounting (Vol. 1). Prentice Hall.

4. Mukherjee (2015), “Financial Accounting for Management” Tata M Hills Publications

Assessment Scheme:



CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M M W

Sessional Exam (T) S M W ESE S M M S

Note:

CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum

development).

Course Title: ENTREPRENEURSHIP


Pre-requisites, if any: Basic understanding of business and willingness to learn as a subject is desirable.

Course Description:

This course introduces students to the opportunities and challenges associated with the creation and

management of entrepreneurial and small organizations. This course discusses innovative and

contemporary approaches in addressing areas such as: starting, acquiring a business, succeeding in

business, and franchising a small business venture. The course also provides the foundation for small

business and an overview of business concepts, including topics such as: theories of entrepreneurship,

types and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics,

accounting and financial management, legal issues, marketing research and planning, human resource

management, ethics and social responsibility, product and service research development and acquisition,

and the use of technology

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical perspectives of the process of managing an organization. Each student will enable himself:

1. To provide strategic understanding of entrepreneurship and innovation and be able to take into account the relationships between this discipline and other areas of business.

2. To demonstrate ethical reasoning skills, understand social, civic, and professional responsibilities and aspire to add value to society.

3. To develop new and innovative business opportunities to strategically navigate the complex demands of the current and dynamic national and international business environments.

4. To facilitate business specific terminology in written and verbal form and facilitate information flow in a variety of organizational, social, and intercultural contexts..

5. To Acquiring entrepreneurial quality, competency and motivation.

Course Outcomes (COs):On completion of this course, the students will be able to: CO1: Apply entrepreneurial theories into real business environment. CO2: Apply their entrepreneurial qualities and competencies. CO3: Explain the competencies of an Entrepreneur. CO4: Deal with various business environmental factors for effective business activities. CO5: Apply and frame effective business plan and deal with various problems faced during business activities.



Course Contents: Unit –1: Definition, concept of entrepreneurship, classification of entrepreneurship, socioeconomic impact of entrepreneurship; Nature and importance of entrepreneurs, Entrepreneurs vs Professional managers; Factors influencing entrepreneurship: Psychological factors, Social factors, Economic factors,

L T P C.U. 5 0 0 5

Environmental factors Unit –2: Characteristics of entrepreneur, Types of Entrepreneur, barriers to entrepreneurship, entrepreneurial environment, entrepreneurial functions, entrepreneurial process, entrepreneurial structure. Entrepreneurial development training – importance of training, objectives of training methods of training, benefits of training process. Unit –3: Innovation and inventions: Using left brain skills to harvest right brain ideas, Legal Protection of innovation; Skills of an entrepreneur. Assistance to an entrepreneur: Sources of finance: debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs. Unit –4: Institutions in aid of entrepreneurs – Introduction, entrepreneurship development program organization –EDII, (NSIC), training institutes such as National Institute of Small Industry Extension Training (NISIET) Hyderabad, National Institute for Entrepreneurship (NIE) Guwahati and National Institute for Entrepreneurship and Small Business Development (NIESBD), New Delhi. Text Book (s):

1. Kirzner, I. M. (2015). Competition and entrepreneurship. University of Chicago press. 2. Drucker, P. (2014). Innovation and entrepreneurship. Routledge. 3. Dollinger, M. (2008). Entrepreneurship. Marsh Publications. 4. Mair, J., Robinson, J., &Hockerts, K. (Eds.). (2006). Social entrepreneurship (p. 3). Basingstoke:

Palgrave Macmillan. 5. Srivastava S. B, (2015),A Practical Guide to Industrial Entrepreneurs; Sultan Chand and Sons.

References:

1. Bessant, J., &Tidd, J. (2007). Innovation and entrepreneurship. John Wiley & Sons. 2. Paudey I.M (2012) Venture Capital - The Indian Experience; Prentice Hall of India. 3. Chandra P., (2014), Protect Preparation, Appraisal, Implementation; Tata McGraw Hill. 4. Davidsson, P. (2004). Researching entrepreneurship (Vol. 5). New York: Springer.

Assessment Scheme:





Note:


development).

Course Title: CORPORATE GOVERNANCE


Pre-requisites, if any: NA

Course Description:

Corporate governance provides an introductory study to handing all activities of corporates and corporate social responsibilities. This involves exploring the complex role of moral values, internal institutions, external structures, steak holders’ rights and organizational culture as important means to guide managerial personnel. As part of this module, participants will have the opportunity to become familiar with both empirical research and current debates in the field of corporate governance. In short, The Corporate governance will consider the fundamental issue of how corporations are run successfully their business. Course Objectives:

1. To deals with the complex environment of business relationships between the corporation and its stakeholders and focusing on how to improve the functioning of corporations

2. To deal with various business administration effectively along with various challenges.

3. To take business decisions, dealing with staff, outsiders & steak holders.

4. To identify management policies, rule and regulations, procedure and practices that affects

individuals and groups dynamics within the organization.

5. To identify various internal and external forces, as a manager, which are directly or indirectly

affecting organization growth.

Course Outcomes (COs): After the completion of this course, students will be able to: -

CO1: Critically apply corporate governance theories and frameworks to the various corporate governance structures.

CO2: Show an advanced understanding of the role of the board of directors in shaping the strategy of a company and protecting the interests of stakeholders.

CO3: Show an advanced understanding of the relationship between the management of a company and the objectives of the relevant stakeholders as well as Company.

CO4: Identify the key factors shaping the debate on the recent development of corporate governance regulations and code.

CO5: Demonstrate a critical appreciation of the growing importance of corporate responsibility and how it relates to corporate strategy.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S S S CO 3 S M S CO 4 S S M CO 5 S W M M M

Course Contents: Unit – 1: Introduction of corporate governance, The role and purpose of the corporation, Theoretical aspects of corporate governance, Agency theory and separation of ownership and control, Shareholders and Shareholder Activism, Ownership structure and firm performance

L T P C.U. 5 0 0 5

Unit –2: Market for corporate control, Proxy fights and takeover bids, Hedge fund activism, The role of institutional investors , Boards of Directors , Director and board structure , Who are they? Role, fiduciary duties and responsibilities, Independent director, Sarbanes-Oxley Compliance Unit –3: Management, Management ownership and firm performance, Theory of Financial Contracting Executive compensation, Stock options, Controlling Shareholders, Opportunism by the controlling shareholder, Dual-class stock, corporate pyramids, or crossholdings, Family-owned firms and governance Unit –4: International Corporate Governance, Cross-Country comparison, Cross-country difference vs. Firm-level difference, Cross-Border investment by foreign investors, Investor protection and home bias Country case study: China, Governance, Political Economy, and Banking, Political economy models of corporate governance arrangements, Governance, Compensation and Bank Risk-Taking Text Book (s):

1. Tricker, R. B., &Tricker, R. I. (2015). Corporate governance: Principles, policies, and practices. Oxford University Press, USA.

2. Gospel, H. F., & Pendleton, A. (Eds.). (2005). Corporate governance and labour management: An international comparison. Oxford University Press on Demand.

References:

1. Solomon, J. (2007). Corporate governance and accountability. John Wiley & Sons. 2. Monks, et.al., (2011). Corporate Governance, John Wiley & Sons Publication. 3. Report of the Committee on the Financial Aspects of Corporate Governance.

Assessment Scheme:





Note:


development).

Course Title: BUSINESS ENVIRONMENT


Pre-requisites, if any: Sound knowledge of Basic Concepts of Business & its components as a subject is

desirable.

Course Description:

This course refers to the surrounding or factors which affect the operations of the business. The area where the business exists, consists of several factors that affect the functioning, growth, profitability and even continuation of the business. Factors that constitute a business environment are customers, suppliers, competitors, investors, technology, economic conditions, government, etc. The main objective of this course is to help the students to identify business opportunities and threat, enhances business image and helps in coping with rapid changes.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical perspectives of the process of managing an organization. Each student will enable themselves:

1. To provide knowledge of the environment in which businesses operate. he economic operational and financial framework

2. To analyze the overall business environment and evaluate its various components in business

decision making.

3. To provide an analysis and examination of significant contemporary ethical issues and challenges

existing throughout the professional business arena.

4. To relate the concepts of social responsibility and managerial ethics.

5. To explain how decisions are made within an organization and how those decisions are

communicated to the various stakeholders.

Course Outcomes (COs):On completion of this course, the students will be able to: CO1: Understand the concepts related to Business. CO2: Appreciate the role of socio cultural factors on the development of the economy and business CO3:Familiarize with the nature of business environment and its components. CO4: Demonstrate and develop conceptual framework of business environment and generate interest

in global setup. CO5: Understand the implications of politico-legal system on the conduct of business in the country



Course Contents:

Unit – 1: Overview of business environment, Types of environment-internal and external, micro and macro. Competitive analysis of industry; Environmental analysis SWOT and ETOP; Basic philosophies of capitalism and socialism with their variants. Unit – 2: Economic roles of government in India; Constitutional provisions affecting business. Technology and

L T P C.U. 2 0 0 2

competitive advantage, Globalization- meaning, dimensions, factors, pros and cons; impact of technology on globalization, sources of technology, transfer of technology. Unit – 3: Global liberalization, GATT-objectives, WTO-benefits and drawbacks; Comparison with GATT, MNC-definition, meaning, merits and demerits; FERA and FEMA meaning and objectives Unit – 4: Industrial policy of India since 1951, IDRA, Privatizations-implication and effect. Price control-objectives, mechanism, Essential Commodities Act. Monetary and fiscal policy, in India.SEBI-objectives and functions. Text Book (s):

1. Cherunilam, F. (2014). Business Environment, Himalaya Publication, New Delhi. 2. Mishra &Puri (2016). Economic Environment of Business, Himalaya Publication, New Delhi. 3. Shaikh&Saleem (2015). Business Environment, Pearson Publication, New Delhi.

References:

1. Baron, D. P., & Baron, D. P. (2003). Business and its environment (p. 2). Upper Saddle River, NJ: Prentice Hall.

2. Justin, P. (2018). Business Environment, McGraw Hills Publication, New Delhi. 3. Aswathappa, K. (2017). Essentials of Business Environment, Himalaya Publication, New Delhi.

Assessment Scheme:



CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W

Sessional Exam (T) M W S ESE M S M S

Note:


development).

Course Title: BASICS OF TRANSCENDENTAL MEDITATION AND YOGA

Course Code: TUC 101


Course Description:

With the changing environment, it becomes essential for an individual to adapt to the change and cope up with it. The capability of an individual to deal with these challenges with a positive attitude is the need of today which can only be achieved successfully through a holistic approach towards life. As a first step this course starts with basic asanas of Transcendental Meditation (TM) and Yoga.

Course Objectives:

The objective of this course is to enable students to recognize the need of knowledge of the self, as a basis

to achievement and fulfillment. They will be introduced to the basics of TM and yoga and practice basic

asanas.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Define the concept of TM and yoga CO 2: Recognize the importance of yoga as a means to achieve fulfillment in life CO 3: Perform basic asana CO 4: Compare with others as to how his/her life becomes better aligned with the environment Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Unit – 1: Science of Consciousness and Transcendental Meditation Introduction to Science of Consciousness and its practical aspect, Concept of Knower, Known, Object of Knowing, Introduction to Transcendental Meditation, Scientific Research on Transcendental Meditation, How Transcendental Meditation differs from other forms of meditation, Introducing CBE - Transcendental Meditation around the world, Preparation to start learning Transcendental Meditation Unit – 2: Learning Transcendental Meditation Preparation to learn Transcendental Meditation, Personal Instruction, Supplying Practical Understanding of Correct Meditation, Effects of Transcendental Meditation on Mind and Body, Development of Higher States of Consciousness Unit – 3: Consciousness-based Education (CBE) Introduction to Consciousness-based Education, CBE around the world and in India Unit – 4: Enrichment of Experiences I Follow-up Sessions and Group Checking, Understanding Nature of Life and Natural Tendency of

L T P C.U. 2 1 1 4

Transcendental Meditation, Personal Checkings , Refresher of the Practice Unit – 5: Maharishi Yoga Asanas Introduction to Maharishi Yoga Asanas, Practice Yoga Asanas that promote integration of mind and body, Learn about the influence and benefits of each posture on your physiology Unit – 6: Basics of Communication Purpose and process of communication, Communication and self , Types of Communication in relation to environment, Barriers to communication and how TM and yoga helps in overcoming the barriers, Communication and Human Emotions Text Book(s):

Denniston Denise. (1986). The TM book. Fairfield Press Inc. Truby John. (2008). The Anatomy of Story: 22 Steps to Becoming a Master Storyteller.

Farrar, Straus and Giroux References:

https://www.tm.org/ https://indiatm.org/

Assessment Scheme:

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X

Details of Projects/Activities Dumb Charade story telling competition in the light of Consciousness The group of 10 students is created and individually they have to tell the story to the whole class without speaking a word by using props, sign language and the class has to guess the story. The group further explains the knowledge behind the story to the rest of the class. The group that performs and articulates in an appropriate manner shall be appreciated and the teacher will conclude the class by connecting the learning to the Maharishi Knowledge.

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

https://www.tm.org/

https://indiatm.org/

Ping pong ball and knowledge

All students will be provided with the one ping pong ball each The glasses will be placed on the table at a distance of 10 foot The students have to throw the ball towards the glass and it should directly fall into the glass.

The learning behind this activity is that the more you practice or rehearse any skill the more you become efficient and coefficient in that skill, consequently regular practice of any skill leads to perfection. Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. No.

Topic Learnt in Class or Practice of TM

How I applied it during project/ field practice/

Outbound visit

My Understanding

Remarks

1. 2.

Outbound Visit/ Activity: It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme. Class Participation: Student’s participation in practice Sessions: 10 Marks S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a

day 2

2 Student regularly attends the practice session twice a day

4

3 Student attends the session regularly but does not initiate contribution & needs instructor to solicit input.

6

4 Student’s comments are constructive, with signs of insight and relevant to discussion

8

5 Student listens attentively and hears what others say and contributes to the learning and knowledge.

10

Student’s participation in the Theory Classes: 10 Marks S.No. Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite

disruptive 2

2 Student attends the class but does not listen to others, both in groups and in class

4

3 Student attends the class with some participation 6 4 Student attends the class proactively and contributes to

the class 8

5 Student attends the class proactively, consistently and add value to the learning process

10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

BBA Second Semester

Sl. No.

Course Category

Course Code

Course Title L-T-P CIA

Marks ESE

Marks Total

Marks Credit

1 Core courses

MUB 201 Business Statistics 6-0-0 30 70 100 6

2 MUB 202 Managerial Economics 6-0-0 30 70 100 6

3


MUB 203 Business Ethics 6-0-0 30 70 100 6

4

MUB 204 Strategic Management 4-0-0 30 70 100 4

5

Skill Enhancement

Courses MUB 205 Business Communication 2-0-0 30 70 100 2

TOTAL 150 350 500 24


6


TUC 201 Increasing Coherence in Society by Maharishi’s

Knowledge 2-1-1 70 30 100 4


Course Title: BUSINESS STATISTICS


Pre-requisites, if any: Sound knowledge of Basic Concepts of Statistics as a subject is desirable.

Course Description:

This course is designed to develop knowledge of the basic tools of collecting, analyzing, presenting, and interpreting data. The course aims to provide students with statistical tools needed by managers. The course emphasizes understanding the process associated with statistical decisions, defining and formulating problems, analyzing the data, and using the results in decision making. The main objective of this course is to help the students to get aware towards varied management principles and practices.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical perspectives. Each student will enable themselves:

1. To understand the basic concepts underlying quantitative analysis.

2. To demonstrate understanding of statistical thinking and data analysis techniques for decision-

making under uncertainty.

3. To apply statistical techniques to data sets, and correctly interpret the results.

4. To develop proper understanding of Statistical applications in Economics and Management.

5. To understand the role that statistical data analysis plays in managerial decision making under

risk.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Apply basic terms of statistical in solving practical problems of business. CO2: Calculate basic statistical parameters i.e. central tendencies, correlation, dispersions etc. CO3: Interpret the meaning of the calculated statistical indicators. CO4:Explain probability theory and probability distribution in relation to general statistical analysis. CO5: Predict values of strategic variables using probability and correlation analysis.



Course Contents: Unit - 1: Introduction to Statistics: Definition, scope, importance and limitation of statistics; Method of collection and tabulation of data. Descriptive and Inferential Statistic; Use of Statistics in Business & Management Decision making. Measures of central tendency- Arithmetic mean, geometric mean and harmonic mean, Median, Mode. Unit - 2: Measures of Dispersion- Absolute and relative measures. Range, Quartile deviation, mean deviation, standard deviation and their coefficients, absolute and relative measure of dispersion. Correlation Analysis: Introduction, importance of correlation analysis, Multiple and partial correlation,

L T P C.U. 6 0 0 6

measure of correlation- Karl Pearson’s coefficient of correlation, Spearman's coefficient of rank correlation. Unit - 3: Theory of Probability: Meaning of Probability, Approaches to the calculation of probability. calculation of event probabilities (Simple Problems). Conditional Probability; Bernoulli and Bayes’ Theorem; Binomial, Poisson and Normal Distributions-their Characteristics and Applications. Unit - 4: Index Numbers: Meaning and importance, Methods of construction of Index Numbers: Weighted and unweighted; Simple Aggregative Method, Simple Average of Price Relative Method, Weighted index method: Laspeyres Method, Pasches Method and Fishers Ideal method including Time and Factor Reversal tests. Text Book (s):

1. Viswanathan P.K, Business Statistics (2020) – An Applied Orientation, Pearson, Delhi. 2. Sincich, T. (1993). A second course in business statistics: Regression analysis. Dellen Publishing

Company.

3. Croxton, F. E., & Cowden, D. J. (1939). Applied general statistics.

4. Gupta, S. C. (2019). Business Statistics.

5. Weiers, R. M. (2010). Introduction to business statistics. Cengage Learning.

References:

1. Kalavathy S, Operations Research, Vikash Publishing House (P) Ltd., Delhi.Bose, D. C. (2012).

2. Sharpe, N. R., De Veaux, R. D., &Velleman, P. F. (2015). Business statistics. Pearson.

3. Berenson, M., Levine, D., Szabat, K. A., &Krehbiel, T. C. (2012). Basic business statistics: Concepts

and applications. Pearson higher education AU.

4. Levine, D. M. (2010). Business statistics: A first course. Pearson Education India.

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5% o Sessional Examination (T): 20%




Note:


development).

Course Title:MANAGERIAL ECONOMICS

Course Code:MUB 202

Pre-requisites,if any: NA

Course Description:

Managerial Economics is the use of economic theory and mathematical and statistical techniques in order to examine how a firm can make optimal managerial decisions given the constraints it faces. The main objective of this course is to equip students with the necessary theory and techniques and the ability to apply them in order to inform and enhance managerial decision making. Course Objectives:

1. To use Economic tools to explain the optimal allocation of resources within the firm. 2. To use the tools of economic theory to explain optimal production and pricing decisions by the

firm in each market structure. 3. To develop greater knowledge of the types of problems faced by firm managers. 4. To improve your economic intuition concerning these problems and their solutions. 5. To build your Excel skills to the point where you can use Excel to solve a wide variety of

problems.

Course Outcomes (COs): After the completion of the course, students will be able to – CO 1: Apply the concept of opportunity cost in business decision. CO 2: Deal with households (Demand) and businesses (Supply) interact in various market structures. CO 3: Minimize the cost and maximize the profit for business. CO 4: Design competitive strategies, including costing, pricing, product differentiation, and market

environment according to the natures of products and the structures of the markets. CO 5: Deal with balancing economic goals of the firms and optimal decision making.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S S S CO 3 S M S CO 4 S S M CO 5 S W M M M CO6 M S W

Course Contents: Unit - 1: Managerial Economics – Nature, Scope and Uses of Managerial Economics, concept of profit and wealth maximization; Utility Analysis – law of diminishing marginal utility, law of equi-marginal utility, indifference curve analysis, derivation of demand curve with the help of utility analysis, Law of demand, elasticity of demand, demand estimation, and demand forecasting. Unit - 2: Production, Cost and Revenue: Production function, Law of variables proportions, returns to scale; managerial use of production functions, Isoquant and Isocost lines, producer’s equilibrium; cost concepts, cost function, shape of cost curves in the short- and long-run; Revenue Concepts and Revenue Curves Unit - 3: Pricing and output decisions under various market structures – perfect competition, monopoly, price discrimination, monopolistic, Competition, and Oligopoly; pricing polices/strategies. Unit - 4: National Income – concepts, measurement and difficulties; Keynesian theory of income and employment –

L T P C.U. 6 0 0 6

consumption, savings and investment functions, theory of income determination, investment multiplier; Inflation - Meaning, definition, characteristics of inflation, types of inflation, demand pull and cost push Inflation, effects of inflation, measures to control inflation, Latest development in the field of subject. Text Book (s):

1. Browing, E.K. and Browing, J.M., (2012) Micro Economic Theory and Applications, John Wiley and Sons.

2. Dean, J. Managerial Economics(2014), Prentice Hall. 3. Duncan, W.R. and Crook, J.N., Managerial Economics(2011), Pearson Education. 4. Koutsoyiannis, A.(2010), Modern Microeconomics, Macmillan.

References:

1. Peterson and Lewis(2010), Managerial Economics, Prentice Hall of India. 2. Salvatore D.(2007), Microeconomics, Oxford University Press. 3. Shapiro E.(2000), Macro Economics, Galgotia Publishers.

Assessment Scheme:



CO 1 CO 2 CO 3 CO 4 CO5 C S S M S H S M M W Sessional Exam (T) S M W ESE S M S M

Note:


development).

Course Title: BUSINESS ETHICS

Course Code: MUB 203 -


Course Description:

The course aims to provide a brief background of ethical, moral and value based issues in evaluation of

society and its impact on business relationship This course introduces Business ethics as the modern

managerial approach to ethical questions in business environment. It gives not only understanding of main

theoretical concepts, but also developing skills of identification, analysis and permission of ethical

dilemmas on a workplace and managing ethics in organizations.

Course Objectives:

The objective of this course is to introduce the student with basic knowledge on ethical values of business. It enables to -

1. To understand business ethics and analyze the value of ethical code.

2. To demonstrate an understanding of moral values and ethical leadership.

3. To understand the spiritual and social values in business.

4. To find the decision by using ethical principles of business.

5. To establish proper coordination between practical & theoretical knowledge of business ethics

concepts & principles.

Course Outcomes (COs):After completing this course, students will be able to:- CO1: Apply concepts of ethics, morality, values and utilize them to solve typical real life business

problems.

CO2: Demonstrate the ethical perspectives of Indian Ethos.

CO3: Exhibit the understanding of corporate social responsibility.

CO4: Exhibit understanding of the compelling needs of morality in business.

CO5: Apply various concepts of ethical leadership & ethical culture.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S M M M

Course Contents: Unit - 1: Ethical Deficit and Erosion, Concern about Ethics: Personal Ethics and Integrity, Definition of Ethics, Relevance of Ethics in Business, Arguments for and against Business Ethics, Ethical Principles in Business, Ethics, Morality, Law, Religion, Resolving Ethical Dilemma and Conflict Unit - 2: Issues & Institutionalism, Emerging Business Ethics Issues, the Institutionalization of Business Ethics; Values Concept and Types: Model based on Rokeach Value Survey, Ethics and Values, Personal Values, Social Values, Moral Values, Spiritual Values, Values Conflict and its Reconciliation, Values and Behavior.

L T P C.U. 6 0 0 6

Unit - 3: The Decision-Making Process, Ethical Decision-Making and Ethical Leadership, Individual Factors: Moral Philosophies, Organizational Factors: The Role of Ethical Culture and Relationships Unit - 4: Implementing Business Ethics in a Global Economy, Developing an Effective Ethics Program Implementing and Auditing an Ethics Program, Business Ethics in a Global Economy Text Book (s):

1. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.) 2. Reed Darryl – Corporate Governance, Economic Reforms & Development (Oxford).

References:

1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002) 2. Laura P Hartman AbhaChatterjee - Business Ethics (Tata McGraw Hill, 2007) 3. Mathur UC – Corporate Governance & Business Ethics (McMillan).

Assessment Scheme:




Note:


development).

Course Title: STRATEGIC MANAGEMENT


Pre-requisites, if any: Basic knowledge of management as a subject is desirable.

Course Description:

Strategic Management - Formulation & Implementation and its complexities in a global environment and

enable understanding of the underlying factors that explains business success and failure. Students will

also acquire working knowledge of corporate restructuring, mergers and acquisitions, alliances and

familiarize them with emerging thoughts and practices in the field of strategic management.

Course Objectives:

The objective of this course is to introduce the student with basic knowledge on the dynamics of Strategic. It enables to -

1. To understand business strategy and analyze the strategy level.

2. To demonstrate an understanding of the supply chain..

3. To understand the strategic formulation.

4. To find the decision making strategies for management.

5. To integrate between practical & theoretical knowledge.

Course Outcomes (COs):After completing this course, students will be able to:- CO1: Articulate the purpose of an organization’s existence, and communicating the same to all

Stakeholders.

CO2: Analyze the key structural drivers in the business environment to identify opportunities, threats

and strategic gaps.

CO3: Contrast the different bases of achieving competitive advantage and outline the means to

achieve sustainability in a competitive environment for an SBU.

CO4: Understand the compelling needs of restructuring a firm and various ways of implementing the

same.

CO5: Discuss the Key tasks for effective strategy implementation and assess how to align them.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S W M M

Course Contents: Unit – 1: Introduction to Strategies : Introduction , Fundamentals of Strategy , Conceptual Evolution of Strategy Scope and Importance of Strategies , Purpose of Business , Difference between Goals and Objectives of Business, Strategic Intent through Vision and Mission Statements, Core Competencies of Business . Unit – 2: Strategic Management: Introduction, Strategic Management, Need, scope, key features and importance of strategic management, Role of Strategists in Decision Making, strategists at various management levels, Types of Strategies, Limitations of Strategic Management , McKinsey 7S Framework .

L T P C.U. 4 0 0 4

Unit – 3: Strategy Analysis: Introduction, Strategy Analysis and its Importance, Environmental Appraisal and Scanning Techniques, Organisational Position and Strategic Advantage Profile, Strategic Management Model , Multiple approaches - Strategic Planning System, Logical Incrementalism, Learning Organization . Unit – 4: Strategy Formulation and Implementation: Introduction, Strategy Formulation, Process in Strategy Formulation, Strategy Implementation and its Stages, Reasons for Strategy Failure and Methods to Overcome, Strategy Leadership and Strategy Implementation, Strategic Business Units (SBUs) , Basic Tenets- Forms of Restructuring. Text Book (s):

1. Kazmi, Azhar(2015); Business Policy and Strategic Management; McGraw-Hill Education. Fourth edition.

2 David, Fred(2015);Strategic Management: Concepts and Cases; PHI Learning. Fifteenth edition.

References: 1. Frynas, J. G., &Mellahi, K. (2015). Global strategic management. Oxford University Press, USA.

2. Heracleous, L. (2003). Strategy and organization: Realizing strategic management. Cambridge

University Press.

3. Warren, K. (2008). Strategic management dynamics. John Wiley & Sons.

Assessment Scheme:




Note:


development).

Course Title: BUSINESS COMMUNICATION



Course Description:

This course is designed to develop communication skills in the human resources. Communication is intended to help students think strategically about communication and improving writing, presentation, and interpersonal communication skills as a future manager. We will look at a set of "best practices" or guidelines that have been derived from both research and experience, gives the opportunity to put those guidelines into practice, and helps to strengthen the abilities of the students.

Course Objectives:

This course is designed to provide better communication skills to the students. Each student will enable themselves:

1. To learn effectively communicate with various human resources along with written and verbal

communication mode.

2. To formulate an effective communication strategy for any message, in any medium, and in any

situation.

3. To create impressive presentations that are delivered with confidence and poise.

4. To learn and work effectively with others in small groups or teams.

5. To identify and negotiate the difference in communication between manager and people who are

not from their culture.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Share their opinions and ideas on topics presented at any platform. CO2: Describe the rules of communication. CO3: Deliver effective presentations at any platform. CO4: Describe how to chair a meeting and write up the minutes of a meeting. CO5: Communicate effectively with others in small groups or teams.



Course Contents: Unit – 1: Basic Principles of Communication: Introduction, Understanding Communication, the Communication Process, Barriers to Communication, the Importance of Communication in the Workplace, Types and Channels of Communication: Introduction, Types of Communication, Classification of Communication Channels, The Nature of Business Communication: Introduction, Types of Business Communication, Communication Network in Organizations, The Importance of Listening in the Workplace: Introduction, what is listening? Barriers to Listening, Strategies for Effective Listening, Listening in a Business Context. Unit – 2: Guidelines for Written Business Communication: Introduction, General Principles of Writing, Principles of Business Writing, Developing Oral Business Communication Skills: Introduction, Advantages of Oral

L T P C.U. 2 0 0 2

Communication, Oral Business Presentations, Reading Skills for Effective Business Communication: Introduction, what is reading? Types of reading, SQ3R Technique of Reading, Internal Business Communication: Guidelines for Meetings: Introduction, Types of Meetings, Before the Meeting, During the Meeting, After the Meeting, and Common Mistakes made at Meetings. Unit – 3: Writing Memos, Circulars and Notices: Introduction, What is a Memo? Circulars and Notices, Electronic Media and Shareholder Communication: Introduction, what is an Intranet? , Communicating through Email, Communication with Shareholders External Business Communication – Writing Business Letters: Introduction, Principles of Business Letter Writing, Types of Business Letters, Format for Business Letters, Other Forms of External Business Communication: Introduction, Communication with Media through News Releases, Communication about the Organization through Advertising. Unit – 4: Writing Business Reports: Introduction, What is a Report? Types of Business Reports, Format for Business Reports, Steps in Report Preparation Employment Communication – Resumes and Cover Letters: Introduction, Writing a Resume, Writing Job Application Letters, Other Letters about Employment – Group Discussions and Interviews: Introduction, What is a Group Discussion? Attending Job Interviews. Text Book (s):

1. Sweeney, S. (2003). English for Business Communication Teacher's Book. Cambridge University

Press.

2. Carté, P., & Fox, C. (2008). Bridging the culture gap: A practical guide to international business

communication. Kogan Page Publishers.

3. Terplan, K. (1991). Communication networks management. Prentice-Hall, Inc.

References: 1. Bovée, C. L. (2008). Business communication today. Pearson Education India.

2. Kaul, A. (2009). Business Communication. PHI Learning Pvt. Ltd.

3. Hartley, P. (2002). Business communication.

4. Davis, K. W. (2010). Business writing and communication.




CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W

Sessional Exam (T) M W S ESE M S M S

Note:


development).

Course Title: INCREASING COHERENCE IN SOCIETY BY MAHARISHI’S KNOWLEDGE


Pre-requisites, if any: TUC 101

Course Description:

The course describes the value of wholeness and creating coherence to unfold the full potential of an

individual to make the society much more fulfilling, efficient and productive by Maharishi’s Knowledge of

Transcendental meditation and even a small percentage of people practicing in groups can bring a huge

change in the society

Course Objectives:

The objective of this course is to enable the students to realize the importance of an Individual and its

impact on the society by understanding the concept of Maharishi Effect which is scientifically verified along

with Behavioural communication and social responsibility. They will also be introduced to the concepts of

World plan of Maharishi for different countries.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Identify the concepts of Maharishi Effect in the light of Modern Science verified by scientific research CO 2: Illustrate the important role of Maharishi in the contribution of revival of Vedic Knowledge CO 3: Employ regular practice of meditation in daily life. CO 4: Distinguish between various components of Non- Verbal Communication and their application in enhancement of the Behavioral Communication. Mapping COs with POs:


Course Contents: Unit – 1: Increasing Positivity & Coherence in the Society I Introduction to Maharishi Effect, Maharishi Effect draws parallels with Modern Science, Maharishi Effect verified by Scientific Research Unit – 2: Enrichment of Experiences II Advance Lectures on the Transcendental Meditation Program, Follow-up Sessions and Group Checkings, Personal Checkings Unit – 3: Maharishi in the World Who is Maharishi Mahesh Yogi, Narratives from Maharishi's Life, Timeline of the Achievements, Contribution in the revival of Vedic Knowledge, Maharishi's World Plan Unit - 4: Non-Verbal Communication Gestures : An embodied view of social interaction, Postures related to Yoga and meditation, Role of Facial Expression in social interaction , Eye Contacts, Meeting the self, Body Language with respect to work place

L T P C.U. 2 1 1 4

morale, Time Language: Space, time and sign language , Silence: Key to true communication with higher self, Tips for Improving Non- verbal Communication Text Book (s):

Gilpin Geoff. (2006). The Maharishi Effect: A Personal Journey through the Movement That Transformed American Spirituality. Penguin Group (USA).Tarcher Perigee

Aron Elaine &Aron Arthur. (1986). The Maharishi Effect: A Revolution Through Meditation. Stillpoint Publishing, New Hampshire. E P Dutton.

Burgoon K. J, Floyd Kory &Guerrero Laura. (2009) Non-Verbal Communication. Allyn& Bacon McNeill David. (2005). Gesture and Thought. University of Chicago Press

References:

Halley Susi (2019, March 25). The Maharishi Effect as a Solution to the problem of antisemitism in America from https://www.researchgate.net/publication/333356375

Orme-Johnson, D. W., & Fergusson, L. (2018). Global impact of the Maharishi Effect from 1974 to 2017: Theory and research. Journal of Maharishi Vedic Research Institute

Assessment Scheme:


CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X AC 4 X X AC 5 X X X X

Details of Projects/Activities Dart Game Dart Game with Balloons: - In this activity balloons are considered as ignorance and students are supposed to write the habits they want to eliminate from their life on the balloons. When a student bursts that balloon, Knowledge comes out in form of Maharishi quotes. The learning was hitting the dart is considered as the action taken to remove the ignorance by gaining the inside knowledge. Solve the knowledge Puzzles To start this activity we take 5 students in one group and there can be multiple number of groups created and each group is provided with set of words related to Maharishi’s quote to frame exact Maharishi’s quote in complete. The learning behind the activity is teamwork and enhancement of communication skills as well as brain storming. Human Knot Team Building Activity Starting in a circle, participants connect hands with two others people in the group to form the human knot. As a team they must then try to unravel the “human knot” by untangling themselves without breaking the chain of hands.

1. Get the group to form a circle.

Sl. No. Component Weightage (%) AC 1 Participation in Practice 20 AC 2 Teachers’ Evaluation 20 AC 3 Outbound Visit & Report 10 AC 4 Field Based Project 20 AC 5 End Semester Examination 30

2. Tell them to put their right hand up in the air, and then grab the hand of someone across the circle from them.

3. Then repeat this with the left hand, ensuring they grab a different person’s hand. 4. Check to make sure that everyone is holding the hands of two different people and they are not

holding hands with someone either side of them. 5. That they must now try to untangle themselves to form a circle without breaking the chain of hands.

Allocate a specific time to complete this challenge (generally ten to fifteen minutes) 6. Get participants to take their time in order to limit injuries. Ask the group not to tug or pull on each

other and spot participants as they pass over other participants. Monitor throughout the challenge and stop them if you need to.

7. If the chain of hands is broken at any point, they must then start over again.

The Learning outcome behind this activity as the life entangles itself, it can be resolved by having calm and stable mind, and this state of awareness can be easily achieved by diving inward to the level of consciousness by practice of Transcendental Meditation which further leads to better Cooperation, Leadership and Time Management.

Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. No.



Outbound visit

My Understanding

Remarks

1. 2.

Outbound Visit/ Activity: One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s. It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme. Class Participation: Student’s participation in practice Sessions: 10 Marks S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a

day 2


4


6


8


10

Student’s participation in the Theory Classes: 10 Marks S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite

disruptive 2


4


the class 8

5 Student attends the class proactively, consistently and add value to the learning

10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall Learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

BBA Third Semester

Sl No.

Course Category Course Code

Course Title L-T-P CIA Marks

ESE Marks

Total Marks

Credit

1 Core courses

MUB 301 Cost and Management Accounting

6-0-0 30 70 100 6

2 MUB 302 Marketing Management 6-0-0 30 70 100 6

3


MUB 303 Production & Operation Management

4-0-0 30 70 100 4

4

MUB 304 Human Resource Management

4-0-0 30 70 100 4

5

Skill Enhancement Courses

MUB 305 Management Information System

4-0-0 30 70 100 4

TOTAL 150 350 500 24


6


TUC 301 Science of being for effective

communication 2-1-1 70 30 100 4


Course Title: COST & MANAGEMENT ACCOUNTING Course Code: MUB 301

Pre-requisites, if any: Sound knowledge of basic concepts of accounting as a subject is desirable.

Course Description:

This course is designed to develop the understanding that how students will acquire conceptual knowledge of cost accounting and to impart skills for recording various kinds of transactions involved in manufacturing or trading businesses. This subject content deals with the basic concepts which are required to gain better knowledge of cost accounting as well as also considers preparation of all sheets & accounts being prepared.

Course Objectives:


1. To understand the basic concepts underlying cost accounting analysis.

2. To combine practice and theoretical knowledge of cost accounting.

3. To apply cost accounting techniques to different departments of business to determine various

costs.

4. To develop proper understanding of cost accounting applications in Business and Management.

5. To understand the role that cost accounting tools plays in managerial decision making under

risk.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Introduce problems of cost accounting such as measuring and reporting issues. CO2: Gain the ability of using accounting information as a tool in applying solutions for managerial

problems, evaluating the financial performance, and interpreting the financial structure.. CO3: Preparing cost accounting information for planning and control and for the evaluation of

products, projects and divisions. CO4: Ability to identify and analyze cost accounting problems and opportunities in real life situations. CO5: Develop decision making skills to the students in the cost & accounting analysis context.



Course Contents: Unit – 1: Introduction to Cost & Management Accounting: Meaning, Definition of Cost & Management Accounting. Role of Cost in decision making, Comparison of Management Accounting and Cost Accounting. Reconciliation of Cost and Financial Accounting. Types of cost, cost concepts, Elements of cost - Materials, Labour and overheads and their Allocation and Apportionment. Methods of Costing; Cost Sheet: Elements, types of cost-sheet, preparation of cost sheet. Unit – 2: Unit Costing: Meaning, uses of it. Practical Problems along with problems helping in decision making or forecasting. Computation of Tender Price.

L T P C.U. 6 0 0 6

Tender Costing, and Process Costing. Practical problems on Abnormal and Normal losses and theoretical aspects of Joint and By- products. Unit – 3: Marginal Costing: Marginal Costing versus Absorption Costing, Cost -Volume-Profit Analysis and P/V Ratio Analysis and their implications, Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing, multi product pricing, replacement, sales etc. Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of these costs and their role in management decision making like sales, replacement, buying etc. Unit – 4: Standard Costing: Concept of standard costs, establishing various cost standards, calculation of Material Variance, Labour Variance and Overhead Variance, and its applications and implications. Neo Concepts for Decision Making: Activity Based Costing, Value Chain Analysis, Target Costing & Life Cycle Costing. Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting, concept of investment center, cost center, profit center and responsibility center and its managerial implications Text Book (s):

1. Bhattacharya Debarshi – Cost & Management Accounting- Pearson Publications. 2. Reddy TS & Reddy Prasad Hari Y - Margham Publications. 3. Arora MN, A Textbook of Cost and Management Accounting, Vikas Publishing House.

References:

1. Mitra J.K., Cost & Management Accounting I, Oxford Higher Education. 2. Agrawal ML & Gupta KL, Cost & Management Accounting, SahityaBhawan Publications.

Assessment Scheme:





Note:


development).

Course Title: MARKETING MANAGEMENT Course Code: MUB 302 Pre-requisites, if any: Sound knowledge of Management as a subject is desirable. Course Description: The course offers a complete introduction to professional marketing thought and action and explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary. The subject content also deals with explaining the importance of role of marketing managers who are primarily responsible for keeping their company close to its customers. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of the process of marketing management. Each student will enable themselves:

1. To understand the concepts of marketing management. 2. To learn about marketing process for different types of products and services.

3. To understand the tools used by marketing managers in decision situations.

4. To understand the marketing environment on global platform.

5. To learn about the marketing distribution.

Course Outcomes (COs):After the completion of this course, students will be able to:- CO1: Develop understanding of basics of marketing, and its significant concepts. CO2: Acquaint with new marketing trends and the marketing environment. CO3: Identify how the firms marketing strategy, marketing mix evolve and adapt to match consumer

behavior and perceptions of the product CO4: Apply the knowledge, concepts, tools necessary to understand challenges and issues of marketing

in a growing international and global context CO5: Critically analyze social, technological, political, legal and economic forces that affect business

performance Mapping COs with POs:


Course Contents: Unit – 1: Marketing Management , Introduction , Concept , Needs, Wants and Demands , Products ,Value, Cost and Satisfaction , Exchange Relationships and Network , Markets , Marketers and Prospects , Demand Management , Company Orientation , Tools , Environmental Scanning , Techniques and Problems , Marketing Mix , Product- Introduction , New Product Development , Positioning , Re-positioning , Test Marketing ,Product Life Cycle Unit – 2: Marketing Research and Consumer Behaviour- Introduction Methods Techniques &Tools , Factors influencing Consumer Behaviour , Sales Management And Promotion , Introduction, Choice of Distribution Channel , Organization of Sales Personnel , Purpose of Organization , Process of Organization , Types of Organizational Structures , Territory Management , Sales Analysis , Problems in

L T P C.U. 6 0 0 6

Sales of Industrial Goods , Sales Promotional Techniques Unit – 3: Product Pricing , Introduction , Nature , Factors affecting pricing decisions and Methods of pricing strategy , Selecting price level in today’s competitive scenario , Tendering , Illustration with simple examples of how to determine price under Different situations of competition , Advertising And Branding , Introduction , Choice of Media , Message ,Measuring effectiveness of advertising , Branding :Concepts and benefits , Packaging &Labelling, Warranty vs. Guarantee. Unit – 4: Customer Relationship Management and Other Contemporary Issues: Introduction, Relationship Marketing Vs. Relationship Management, Definitions of Customer Relationship Management (CRM), Forms of Relationship Management, Managing Customer Loyalty and Development, Reasons Behind Losing Customers by Organisations, Significance of Customer Relationship Management, Social Actions Affecting Buyer-Seller Relationships, Rural Marketing, Services Marketing, E-Marketing or Online Marketing. Text Book(s):

1. Kotler P, Marketing Management—Analysis, Planning, Implementation and Control, Prentice Hall ofIndia, New Delhi.

2. Pillai R S, Bagavathi, Modern Marketing: Principles and Practices, S Chand, New Delhi. 3. Sontaki, Marketing Management, Kalyani Publication, New Delhi. 4. Neelamegham S, Indian Cases in Marketing, Vikas Publishing house, New Delhi. 5. Ramaswamy V.S. & Namakumari, Marketing Management Planning,

Implementation & Control, Macmillan, New Delhi

References: 1. Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands,

identity, and image. New York: Free Press. 2. Fill, C., & Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation.

Pearson. 3. Hollensen, S. (2019). Marketing management: A relationship approach. Pearson Education. 4. Jain, S. C., Haley, G. T., Voola, R., & Wickham, M. (2000). Marketing planning & strategy. South-

Western College Pub. 5. Christopher, M., Payne, A., &Ballantyne, D. (2002). Relationship marketing. Elsevier.

Assessment Scheme:





Note:


development).

Course Title: PRODUCTION & OPERATIONS MANAGEMENT


Pre-requisites, if any: Preliminary knowledge of management, their operations as a subject is desirable.

Course Description:

This course examines the role of operational activity in supporting a wide range of organizational

functions. Areas to be explored include the use of production technique to support administrative

operations, to support decision making and to support overall strategic initiatives and corporate

philosophies. This course is oriented toward the general business student, not the technical specialist. The

course will provide a managerial perspective on the use, design, and evaluation of logistics, production and

quality management.

Course Objectives:

This course is designed to provide a better understanding of the theoretical perspectives of production for managing an organizational activity and effective use of in resources. Each student will enable themselves:

1. To acquire the knowledge needed to model organizational processes and data; define and

implement technical and process solutions using production technique.

2. To acquire knowledge and skills for planning, analysis, design and management of business

strategy.

3. To acquire knowledge and hands-on skills on operations management.

4. To demonstrate the skills in the appropriate use of various JIT features.

5. To understand basics of production schedule.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand basic concepts of production system. CO2: Have a basic understanding production planning. CO3: Have a basic understanding of quality management. CO4: Able to understand quality control in production planning. CO5: To understand the concepts of supply chain management.



Course Contents: Unit – 1: Production: Nature as a system, organizational function, Characteristics, Decision Making in production, Production function, Methods of Manufacturing, Intermittent, Continuous, Flexible Manufacturing systems, Comparison of various manufacturing system, Characteristics of Modern Manufacturing, Operations in the Service sector, Manufacturing vs Service operations.. Unit – 2: Introduction to plant location, Location need analysis, Factors affecting plant Location decision, Comparison of site location area, Introduction to Plant layout, Essentials of good plant Layout, Types of Layout, Process, Product, Fixed Position, Group and Cellular Layout.

L T P C.U. 4 0 0 4

Unit – 3: Work Study, Method Study and Work Measurement, Objective of Work Study, Relationship of Time and Motion Study to Work Study, Work Study Procedure, Method Study, Motion Study, Work Measurement, Measuring Productivity, Ways of Improving Productivity. Unit – 4: Classification of PPC functions, factors determining production planning procedures, Role of PPC in Operations Management, Functions of PPC, Levels of Production planning, Production Planning Functions, Production Control Functions, Aggregate Planning, and Master Production Scheduling. Text Book (s):

1. R.V. Badi& N.V. Badi, “Production & Operation Management”, Vrinda Publications. 2. Chary, “Production and Operations Management” Tata McGraw-Hill Publications.

References: 1. Raghu ram G., “Logistics and Supply Chain Management”, Macmillan Publications. 2. Krishnan Gopal, “Material Management”, Pearson Publications. 3. Adam Jr Everett E. R J, “Production and Operations Management”, Prentice-Hall.

Assessment Scheme:





Note:


development).

Course Title: HUMAN RESOURCE MANAGEMENT



Course Description:

The maintenance of better human relations in the organization by the development, application and evaluation of policies, procedures and programs relating to human resources to optimize their contribution towards the realization of organizational objectives.

Course Objectives:

The objective of this course is to introduce the student with basic knowledge on human resource and development. It enables to -

1. To understand human resource and human resource planning.

2. To demonstrate an understanding of working style while on the job training & off the job

training

3. To understand the employee welfare measures within an organization.

4. To learn and develop new trends in strategic human resource and international human resource.

5. To establish proper connection between practical & theoretical knowledge.

Course Outcomes (COs):After completing this course, students should have developed a clear understanding of :-

CO1: Apply concept of human resource.

CO2: Demonstrate perspectives in different area of human resource and their competencies.

CO3: Able to understand impact of skilled human resource on organizational productivity.

CO4: Understand the Job analysis and issue related to training and development.

CO5: Evaluate and identify performanceappraisal, Job evaluation and compensation system.


Course Contents: Unit – 1: Human Resources Management (HRM): Meaning, Nature and Scope, Difference between HRM and Personnel Management, HRM functions and objectives, Evolution of HRM environment – external and internal. Human Resources Development in India: evolution and principles of HRD, HRD Vs. Personnel functions, Role of HR managers. Unit – 2: Strategic Human Resource Management: Nature of Strategies and Strategic Management, Strategic Management Process – Environmental Scanning, Strategy Formulation, implementation and evaluation; Human Resources planning: Definition, purposes, processes and limiting factors; Human Resources Information system (HRIS): HR accounting and audit. Unit – 3: Job Analysis– Job Description, Job Specification. The systematic approach to recruitment: recruitment policy, recruitment procedures, recruitment methods and evaluation. The systematic approach to selection: the selection procedure, the design of application form, selection methods, the offer of

L T P C.U. 4 0 0 4

employment, and evaluation of process. Training and Development: Purpose, Methods and issues of training and management development programs. Unit – 4: Performance Appraisal: Definition, Purpose of appraisal, Procedures and Techniques including 360-degree Performance Appraisal, Job Evaluation. Compensation Administration: Nature and Objectives of compensation, components of pay structure in India, Text Book(s) :

1. Bhattacharyya – Human Resource Management, Text and Cases (Excel Books) 2. Aswathappa K - Human Resource and Personnel Management (Tata McGraw Hill)

References:

1. Decenzo- Human Resource Management (Wiley Dreamtech) 2. Dressler – Human Resource Management (Pearson Education) 3. Ivanisevic – Human Resource Management (Tata McGraw H






Note:


development).

Course Title: MANAGEMENT INFORMATION SYSTEM Course Code: MUB 305 Pre-requisites, if any: Preliminary knowledge of computer, their operations as a subject is desirable. Course Description: This course examines the role of information systems in supporting a wide range of organizational functions. Areas to be explored include the use of information systems to support administrative operations, to support decision making and to support overall strategic initiatives and corporate philosophies. This course is oriented toward the general business student, not the technical specialist. The course will provide a managerial perspective on the use, design, and evaluation of information systems Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of computer application and information system for managing an organizational activity and effective use of information. Each student will enable themselves:

1. To acquire the knowledge needed to model organizational processes and data; define and

implement technical and process solutions; understand the application of information technology

in helping individuals, groups, and organizations achieve their goals.

2. To acquire knowledge and skills for planning, analysis, design and management of business

information systems.

3. To acquire knowledge and hands-on skills on information systems.

4. To demonstrate the skills in the appropriate use of various features of the spread sheet package

MS Excel and also to create useful spreadsheet applications.

5. To understand basics of artificial intelligence and enterprise resource planning.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand basic concepts of operating system and terminology of information system. CO2: Have a basic understanding of MS office package and their applications. CO3: Have a basic understanding of personal computers and their operations. CO4: Able to apply information system for managerial perspective. CO5: Understand the concepts of AI and ERP for business related problem solving and identify issues

related to information security. Mapping COs with POs:


Course Contents: Unit – 1: Decision making in MIS – Overviews of System, analysis & design system development life cycle; Concepts & model – requirement and recognition structured & unstructured decision. Information requirement for decision making strategies under different condition synonymous decision making models foundation of information system. Unit – 2: System design & implementation – Overview of logical of input output & control process & interface design, database design, implementation of MIS projects.

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Unit – 3: Data Base Management – Management corporate data, data resources, data independence, consistency, security & integrity data base models – helical rational advantages & disadvantages of DBMS. Unit – 4: Data Communication EDI electronic Data interchange. Networking concepts, LAN, WAN Components of LAN, WAN Network topologies difference between internet, intranet, Extranet. Introduction of E.Com – Introduction, concept, recent trends, business reengineering process, electronic funds transfer legal security issues of e-commerce. Text Book (s):

1. Prasad L M, Prasad Usha, Management Information Systems, Sultan Chand, New Delhi. 2. Laudon Kenneth C, Laudon Jane P, Management Information Systems, Pearson, New york. 3. Mardick& Ross, Information system for modern management, Prentice Hall. 4. Kanter , Management information System, Prentice Hall of India, New Delhi.

References:

1. ITL ESL – Introduction to Information Technology Pearson, 2nd Edition, New Delhi. 2. Nagpal. B. P. (2016). Computer Fundamentals S Chand & Co., New Delhi. 3. Ram B. (2015). Computer Fundamentals , New Age international , New Delhi . 4. Kelkar S A. (2016). Information system : a concise study , PHI Learning , New Delhi . 5. James O'Brien (2014), Management Information System , 10th ed . , Mcgrawhill, New Delhi.

Assessment Scheme:





Note:


development).

Course Title: SCIENCE OF BEING FOR EFFECTIVE COMMUNICATION



Course Description:

The course lays the groundwork for understanding the nature of life and living. It explains that life is

dynamic, not static and the purpose of life is the expansion of happiness which can be attained through the

process of Cosmic Evolution. This course enable the students to understand what others want, respond

strategically to their wants and needs, craft convincing and clear messages, and develop the critical

communication skills you need to get ahead in business and in life.

Course Objectives:

The objective of this course is to make them aware of the importance of “Self” through the scientifically

proven technique which empowers them to perform action in spontaneity. Also this course will bring the

very important aspect of mindful listening by which they can capitalize on their constructive

communication and demonstrate the ability to be self-aware.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Define the basis of all living and understand the value of relative and absolute life. CO 2: Discuss about communication in various facets which involves scientific studies on effortless communication. CO 3: Classify listening skills in the light of consciousness which enables them to imbibe the important aspect of mindful listening which is integral part of communication. CO 4: Demonstrate critical and innovative thinking, displaying an understanding of opportunity in the field of communication Mapping COs with POs:


Course Contents: Unit - 1: Science of Being Being, the basis of all Living, Being, the Absolute and the Relative, How to contact and live Being Unit - 2: Effortless Communication: Frictionless flow of Information What is Communication, Keys to effective communication, Consciousness as the basis of the Spontaneous Right Communication, Overview of Scientific Studies on Effortless Communication

Unit – 3: Listening Skills Listening as a process for Self-Regulation, Classification of Listening based on Conscious thinking, Purpose of Listening pertaining to expand Knowledge, Barriers and Measures to Mindful Listening, Listening is an important skill to enhance empathetic conversation

Unit - 4:

L T P C.U. 2 1 1 4

Enrichment of Experiences III Advance Lectures on the Transcendental Meditation Program, Follow-up Sessions and Group Checkings, Personal Checkings Text Book (s):

Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition. RosenthalNorman. (2016).Super Mind: How to Boost Performance and Live a Richer and Happier

Life through Transcendental Meditation. Tarcher Perigee Angelo Gabriel. (2014). The 7 Effective Communication Skills: How to Be a Better Communicator

Now. Createspace Independent

References: Strahan, J., Fogarty, G.J., Machin, A.M. (2005). Predicting performance on a situational judgement

test: The role of communication skills, listening skills, and expertise. Proceedings of the 40 Annual Conference of the Australian Psychological Society, pp. 323-327, Sydney, Australia.

Assessment Scheme:


CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X X X

Details of Projects/Activities Effective Listening Activity Communication Game Balloon Activity listening skills Before the start of the activity (These instructions will be given)

The students will be given the flat balloons to blow up and tie the knot. They will be instructed to protect their own balloon The Instructor will give them only 1 min to save their balloons Whosoever remains last with their balloons safe and intact he/she will win the activity

Learning from this game During the activity of 1 min usually students tend to burst the balloons of others to protect their own. They were only instructed to save their balloon but due to passive listening instead they start bursting balloons of team mates and create mess. The goal is not to burst any balloons of your fellow participants but just keep standing still with their own balloon and by this whole class can be the winner. Knowledge: This activity teaches to be a mindful listener because if everybody listens carefully and imbibe this knowledge in themselves they can be relieved from any suffering in near future.


https://www.amazon.com/Norman-Rosenthal/e/B001H9MFKQ/ref=dp_byline_cont_ebooks_1

Another learning from this activity based class: When life becomes hard and uncertain, then listen to the voice of your inner consciousness to boost resilience and build persistence. Human Tic-Tac-Toe

Line three rows of three chairs like a tic tac toe board. Divide the group into two teams of nine students on each side, one is noughts and the other is

crosses Give them each numbers starting at one and so on, so that each team has one of each number. Have a team on each side of the chairs. Have someone or yourself call out a number. The two people with that number race to the chairs and take a seat. It is a race between the each

member of each team to get a seat and make their X or O first. Whichever one gets there first gets to stay Keep calling numbers until a team lines up three people from their team in a row.

Learning: God has bestowed upon everyone enormous opportunities to grow and evolve. It is our responsibility to recognize them, grab them and then act on them sensibly. Keep that in mind to avoid missing opportunity’s knock. So go ahead, grab the opportunity, step up to the challenges, hurdles and obstacles and add more meaning and value to life. Protect the Self In this activity 4 individual will participate and there can be multiple groups like this

2 person will be defender 1 person will be attacker 1 person will be protectee

How to begin this activity? The two defenders and the protectee hold hands of each other and the attacker from outside has to touch the protectee to win the game, simultaneously defenders defends him for about 2 minutes so that they can win the game. Learning There are no winners and losers in the game. The real teaching of this activity is that the protectee is your “Self” and the defenders are considered to be meditation and good habits in your life and attacker is nothing but the problems encountered. The problems can only be eliminated by making your defense system vigorous and powerful by regular practice of meditation, concurrently when your defense is not strong problems can travel to the nerves. Video testimonials: Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes. Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as

decided.

Sl. No.



Outbound visit

My Understanding

Remarks

1. 2.


day 2


4


6


8


10


disruptive 2


4


the class 8


10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all

activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty:Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

BBA Fourth Semester

Sl. No.

Course Category

Course Code

Course Title L-T-P CIA Marks

ESE Marks

Total Marks

Credit

1 Core courses MUB 401 Organizational Behavior 6-0-0 30 70 100 6

2 MUB 402 Export and Import Management

4-0-0 30 70 100 4

3


MUB 403 Financial Management 6-0-0 30 70 100 6

4

MUB 404 Research Methodology 6-0-0 30 70 100 6

5

Internship/Research Based

Course MUB 405 Summer Internship 2-0-0 30 70 100 2

TOTAL 150 350 500 24


6


TUC 401 Art of Living for fulfilment

of Life 2-1-1 70 30 100 4


Course Title:ORGANIZATIONAL BEHAVIOR

Course Code:MUB 401


Course Description:

The course aims to provide a brief background of Organizational Behavior and provide practical

implications of various theories of human behavior at work. Specific topics such as leadership, motivation,

emotions, personality, perception, negotiations etc. would be covered.

Course Objectives:

The objective of this course is to introduce the student with basic knowledge on organizational values and behaviors of individual and group. It enables to -

1. To understand organizations cultural values and its design.

2. To demonstrate an understanding of cognitive process motivation, perception.

3. To understand the organizational dynamics, conflict management and negotiations.

4. To understand the leadership trait , group dynamics and reward system.


Course Outcomes (COs):After completing this course, students should have developed a clear understanding of :- CO1: Assessing the behavior of employees. CO2: Demonstrate perspectives in different functional department of the organization such as

marketing, finance, strategy and behavioral issues at workplace.

CO3: Able to understand impact of group dynamics.

CO4: Understand the stress and conflict management in organization.

CO5: Key concept of leadership,motivation, reward mechanism in an organization.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S M M M

Course Contents: Unit – 1: Introduction to Organizational Behaviour: An Evidence Based Approach, Definition, Meaning, Importance, Challenges, Model; Learning: Nature of learning, How learning occurs, Learning & OB Case Study Analysis; Environmental Context: Globalization, Diversity and Ethics, Organizational Context: Design and culture, Organizational context: Reward Systems; Organizational Culture. Unit – 2: Cognitive Processes of Organizational Behaviour: Personality: Meaning

L T P C.U. 6 0 0 6

&Definition, Determinants of Personality, Personality Traits, Personality & OB; Perception: Meaning & Definition, Perceptual process, Importance of Perception in OB; Motivation: Nature & Importance, Herzberg’s Two Factor theory, Maslow’s Need Hierarchy theory, Alderfer’s ERG theory. Unit – 3: Motivational Needs, Basic Motivational Processes, Work-Motivation Theories, Processesand Applications; Positive Organizational Behaviour and Psychological Capital; Dynamics of OrganizationalBehaviour: Business Communications; Stress and Conflict: CopingStrategies for Stress and Conflict, Negotiation Skills: Going beyond Conflict Management; Power and Politics. Unit – 4: Groups and Teams: Nature of Groups, Dynamics of Informal Groups, Dysfunctions of Groups and Teams; Behavioural Performance Management, Principles of Learning: Reinforcement and Punishment, Role of Organizational Rewards Systems; Effective Leadership Process, Traditional and Modern Theoretical Processes and Theories of Leadership, Leadership in New Environment, Text Books:

1. Cherunilam, F., 1993, OrganisationalBehaviour, Himalaya Publishing House, New Delhi. 2. Greenberg, J., 2013, Behavior in Organisations, PHI Learning Private Limited, New Delhi. 3. Harold, K. and Weirich, H., 2005, Management – A Global Perspective, McGraw Hill Education,

11th edition. References:

1. Kolb, D. A., Osland, J., Rubin, I. M., Rubin, I. M., &Osland, J. (1991). Organizational behavior: An experiential approach (pp. 308-312). Englewood Cliffs, NJ: Prentice-Hall.

2. Kinicki, A., &Kreitner, R. (2012). Organizational behavior: Key concepts, skills & best practices (Vol. 1221). New York, NY: McGraw-Hill Irwin.

3. Johnson, D. E., & Hersey, P. (2007). Management of OrganizationalBehavior: Leading Human Resources. Prentice Hall.

Assessment Scheme:





Note:


development)

Course Title: EXPORT AND IMPORT MANAGEMENT Course Code: MUB 402 Pre-requisites, if any: NA

Course Description: The course is designed to help the students generate an understanding of the key

concepts of export and import management and to provide an insight into the role of international business

in a multinational organization. The course covers the key operational issues involved in export and import

management. From the export and import diagnosis to the assessment of different alternatives as entry

mode: agency, distributor, franchise, licensing, Joint Venture, Merger and Acquisition, Subsidiaries.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of the process of export and import management. The objectives of the course are:

1. To understand all the important concepts of export and import management 2. To make awareness of the export and import business environment and its impacts on

businesses. 3. To understand the basic principles of international trade and ways of interaction with a foreign

client /supplier. 4. To become familiar with their usual clauses (legal, technical, commercial and financial) 5. To understand the role and functions of export promotion organizations

Course Outcomes: After the completion of this course, students will be able to:-

CO1: Apprise them of the export and import documentation procedures and its sanctity in export and import management.

CO2: Explain the concepts in export and import business with respect to foreign trade. CO3: Apply concepts, principles and theories to simple export and import business situations. CO4: Apply the current business phenomenon and to evaluate the export import business

environment in terms of economic, social and legal aspects. CO5: Analyse the principle of international business and export and import strategies adopted by

firms to expand globally.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2

CO 1 W S S M W S M CO 2 M M M CO 3 S W S M S CO 4 S M CO 5 M M

Course Contents:

Unit – 1:

Import-Export Management: Introduction; Concept Key Feature; Foreign Trade - Institutional

Framework and Basics; Trade Policy; Foreign Trade; Simplification of Document; Exporting; Importing

Counter Trade; the Promise and Pitfall of Exporting; Improving Export Performance; Counter Trade.

Unit – 2:

Trade Barrier- Definition and Components of Trade Barrier, Objectives of Trade Barrier.

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Non-Tariff Barriers; Government Participation in Trade; Quota; Advalorem Duty; Specific Duties and

their Differences; Import Export Documentation - Introduction, Freight Forwarder‘s Powers of Attorney,

Bill of Lading, Certificates of Origin, Letter of Credit.

Unit – 3:

Export Pricing - Factors determining export price, Export pricing objectives, Export pricing quotations,

Marginal cost pricing, Break even pricing, Export pricing strategies; Export Finance - Types of export

finance, Features of pre shipment and post-shipment finance, Methods of payment, Role of commercial

banks and EXIM bank in export finance, Role of ECGC in export cover.

Unit – 4:

Processing of Export Order- Processing of Export Order; Nature and Format of Export Order;

Examination and Confirmation of Export Order; Manufacturing or Procuring Goods; Central Excise

Clearance; Pre Shipment Inspection; Appointment of Clearing and Forwarding Agents; Transportation of

Goods to Port of Shipment; Port Formalities and Customs Clearance; Dispatch of Documents by

Forwarding Agent to the Exporter; Certificate of Origin and Shipment Advice; Presentation of

Documents to Bank; Claiming Export Incentives; Excise Rebate; Duty Drawback.

Text Books: 1. Khurana P. K., Export Management – Galgotia Publishing Company, New Delhi.

2. Balagopal T. A. S., Export Management – Himalaya Publishing House, Mumbai.

3. Kapoor D. C., Export Management – Vikas Publishing House Pvt. Ltd., New Delhi.

References: 1. Cheruuilam Francis, Export Management – Himalaya Publishing House, Mumbai. 2. Seyoum Belay, Export-Import Theory, Practices, and Procedures –, Second Edition, Routledge

Taylor and Francis Publication






Note:


development)

Course Title: FINANCIAL MANAGEMENT Course Code: MUB 403 Pre-requisites, if any: Basic knowledge of Fundamentals of Financing and Accounting such as calculation of cost, revenue and profit. Course Description: This course is designed to develop the understanding and awareness of how an organization works in real life. By the help of knowledge of financial management information, financing functions along with various elements tools of financial decision making students able to develop skills for planning, Course Objectives: This course is designed to provide a better understanding of the theoretical and practical aspects of the Financial Management process of an organization. The objectives of the course are:

1. To provide an in-depth view of the process in financial management of the firm. 2. To develop knowledge on the allocation, management and funding of financial resources. 3. To improve students’ understanding of the time value of money concept and the role of a

financial manager in the current competitive business scenario. 4. To enhance student’s ability in dealing short-term dealing with day-to-day working capital

decision; and also longer-term dealing, which involves major capital investment decisions and raising long-term finance.

5. To establish connection between practical & theoretical knowledge.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Explain the concept of fundamental financial concepts, especially time value of money. CO2: Apply capital budgeting projects using traditional methods. CO3: Analyze he main ways of raising capital and their respective advantages and disadvantages in

different circumstances. CO4: Integrate the concept and apply the financial concepts to calculate ratios and do the capital

budgeting. CO5: Analyze how the concepts of finance and costing could integrate to identify and resolve the

problems pertaining to business decision making. Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S S M M S CO 4 S M CO 5 S W M M

Course Contents: Unit – 1: Introduction to Financial Management: Meaning and Scope of Financial Management & Corporate Financial Management Functions of Financial manager, various decisions under financial management, Wealth maximization vs. Profit maximization objective, Financial Planning and Financial Forecasting. Unit – 2: Investment Decisions: Time Value of Money Nature of Investment Decisions, Investment Evaluation

L T P C.U. 6 0 0 6

criteria, process of capital budgeting decisions, risk analysis and investment decisions, Capital budgeting practices of Indian companies. Various techniques of Calculating Capital budgeting decision (including numerical problems), Payback period, Profitability Index, NPV Method, IRR method. Unit – 3: Working Capital Management: Concepts of working capital. Needs of working capital. Dimensions and trends in working capital management. Sources of working capital finance and their relative utility. Operating and Cash Conversion Cycle, Permanent and Variable Working Capital, Determinants of Working Capital, Trade Credit, Accrued Expenses and Deferred Income, Bank Finance for Working Capital. Unit – 4: Analysis and Interpretation of Final Accounts: Understanding the Parameters of health of Business: Liquidity, Profitability, Solvency and Efficiency through learning computation, analysis and interpretation of various Accounting Ratio tools of financial analysis. Cash-Flow Statement Analysis: Objective, Preparation of Cash Flow Statement as per Accounting Standard and its Analysis. Text Books:

1. Khan M.Y and Jain P.K., “Financial Management”, Tata McGraw Hill 2. Prasanna Chandra, “Fundamentals of Financial Management”, Tata McGraw Hill 3. Van Horne, “Financial Management and Policy”, Prentice Hall

References:

1. Pandey I. M., “Financial Management”, Vikas Publishing House 2. Khan M Y and Jain P K, “Financial Management”, Tata McGraw Hill 3. Maheshwari S.N., “Financial Management, Principles and Practice”, Sultan Chand and Sons 4. Lawrence J. Gitman, “Principles of Managerial Finance”, Pearson Education






Note:


development).

Course Title: RESEARCH METHODOLOGY Code: MUB 404 Pre-requisites, if any: NA Course Description: The course is designed to develop knowledge of various qualitative and quantitative research designs, methods, instruments, data analysis and presentation.The learners will understand various research concepts and techniques and apply them in business. Course Objectives: This course is designed to provide a better understanding and making each student able themselves:

1. To develop understanding of the basic framework of research process.

2. To develop an understanding of various research designs and techniques

3. To identify and discuss the concepts and procedures of sampling, data collection, analysis and

reporting.

4. To be able to distinguish between a population and a sample

5. To enable the use of statistical, graphical and algebraic techniques wherever relevant.

Course Outcomes (COs): After the completion of this course, students will be able to: CO1: Describe and discuss the key terminology, concepts tools and techniques used in business

statistical analysis. CO2: Compute and interpret the results of Bivariate and Multivariate Regression and Correlation

Analysis, for forecasting and also perform ANOVA and F-test CO3: Analyze statistical data using measures of central tendency, dispersion and location. CO4: Identify the characteristics of different discrete and continuous distributions. CO5: Recognize, describe, and calculate the measures of the center of data: mean, median, and mode.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S S M M S CO 4 S M CO 5 S W M M

Course Contents: Unit – 1: Introduction: Concept of Research and Its Application in Various Functions of Management; Types of Research; Types of Business Problems Encountered by the Researcher; Problems and Precautions to the Researchers; Steps Involved in Research Process; Research Design and its methods, Collection of Data. Unit – 2: Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques, Determination and Selection of Sample Member, Types of Data: Secondary and Primary, Various Methods of Collection and Data, Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions, Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

L T P C.U. 6 0 0 6

Unit – 3: Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Use of SPSS in Data Analysis, Application and Analysis of Variance (ANOVA). Measurement and Central Tendency, Measure of Dispersion and their Advantages. Unit – 4: Report Preparation: Types and Layout of Research Report, Precautions in Preparing the Research Report. Bibliography and Annexure in the Report: Their Significance, Drawing Conclusions, Suggestions and Recommendations to the Concerned Persons. Text Book (s):

1. Cooper, D. R.,( 2005), Business Research Method , Tata Mcgraw Hill, New Delhi. 2. Kothari C.R., (2009), Research Methodology, Himalaya Publication, Bombay. 3. Suchdeva J.K., (2010), Business Research Methodology, Himalaya Publication, Bombay. 4. Anderson, (2009), Quantitative Methods in Business. Thomson Learning, Bombay.

References:

1. Bhardwaj, R. S., (2000), Business Statistics. Excel Books. 2. Hooda. R. P., (2003), Statistics for Business and Economics, McMillan India Ltd. 3. Kothari C.R., (2007), Quantitative Techniques. Vikas Publishing House, New Delhi. 4. Levin, R.I. and Rubin, D.S., (2008), Statistics for Business. Prentice Hall of India, New Delhi.

Assessment Scheme:


End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO5

C S M S M H S M M W


Note:


development)

Course Title: ART OF LIVING FOR FULFILMENT OF LIFE


Pre-requisites, if any: TUC301

Course Description:

The core structure revolves and covers the basis aspect of Art of living which suffice the student to be

strong, balanced and successful in life by applying basic practice of Maharishi knowledge which focuses on

physical, emotional, mental, aesthetic development. It teaches us to live life in harmony and gain a greater

vision of your own Self, confidence to stretch and grow beyond limiting beliefs, and ability to lead the deep

profound fulfilling life.

Course Objectives:

The objectives of this course is to establish Art of living in reference to the teaching of Maharishi’s

knowledge where in student not only inculcate the concept of better living but also they become much

more professional and possess leadership quality in much more efficient manner with stress free attitude

to reach the peak performance.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Define various types of ways of art to living to improve the well being CO 2: Identify the various factors to achieve excellence in professional life CO 3: Explain the factors which lead to perfection in the field of leadership CO 4: Recognize the importance of daily practice of meditation which reduces stress at work place and activity becomes as such that student do less and accomplish more in life Mapping COs with POs:


Course Contents: Unit - 1: Art of Living and Enjoying Fulfillment Art of Being: Harmony of Material and Spiritual Values, Art of Being: How to live life in Eternal Freedom while Accomplishing the Maximum in the World, Art of Thinking: Key to Clear, Powerful and Fruitful Thinking, Art of Speaking: Key to Speaking with Maximum Effectiveness, Art of Action: Key to Self-confidence, Increased Efficiency, and Success in undertakings, Art of Behaviour: Key to Fruitful Relationships, Life in Fulfillment: Fulfillment of Life, Religion, Psychology and Philosophy Unit - 2: Enrichment of Experiences IV Advance Lectures on the Transcendental Meditation Program, Follow-up Sessions and Group Checkings,

L T P C.U. 2 1 1 4

Personal Checkings. Unit - 3: Achieving Excellence in Professional Life Introduction to Corporate Development Program, Stress Management at workplace, Achieving peak performance, Success belongs to the power of thought Unit – 4: Perfection in Leadership Leading from the Unified Field, The Role of Consciousness in Creating Successful Leader, Structuring the Quality of Supreme Leadership, Ease in the field of achievement marks the steps of a genius - Do least and accomplish most Text Book (s):

Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition. Dalio Ray. (2017). Principles: Life and Work. Simon & Schuster

References:

Tomljenović H, Begić D, Maštrović Z. (2016) “Changes in trait brainwave power and coherence, state and trait anxiety after three-month Transcendental Meditation (TM) practice.” PsychiatriaDanubina. Vol 28(1):63-72.

Assessment Scheme:


CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X X X AC 4 X X AC 5 X X X X

Details of Projects/Activities Effective Leadership by Snake activity: Instruction of this activity

A group of 10 students will be in one team. Out of them 9 will be blind folded and one will be the leader

Participants will stand in one line and the leader will be standing at the back Nobody is allowed to speak


http://www.ncbi.nlm.nih.gov/pubmed/26938824



The person in the back of the line will guide the participants around a circle by simply tapping the shoulder of the person in front of them, who will further tap the shoulder of the person in front of them, and then be guided to the desired object and the timer will stop the team who finishes first will win this activity

Learning of this activity This activity shows the trust among their fellow participants and leader has to show their strength, mental balance and subtle powerful thinking to lead there team all this they can achieve by regular practice of Maharishi transcendental Meditation. Hula Hoop Activity Instruction of this activity

Students will be separated equally in two teams and they have to make a human chain or form a circle, holding hands

Instructor will put 2 hula hoop at the same time over two student’s interlocked hands and they have to pass through it without using the hands

The team who finishes first win the activity Learning from this activity This activity teaches students that you have to wait for your chance/opportunity patiently and when your chance comes to your way then you have to perform your best in limited amount of time so that your team can win. This activity gives the learning of team work and no matter teams win or not you are stress free and not disturbed by the outcome. Knowledge Tug of War

There will be two teams divided equally The box of goodies will be placed in between the two teams A set of questions will be asked by the instructor from both the teams To win the game, one team has to give five correct answers consecutively and the other team has to

give five wrong answers Learning from this activity The learning of this game is not only the knowledge they are going to get from this knowledge tug of war but the real knowledge will come when actually one team claims the prize and celebrate. The real leadership is that of sharing the resources and prizes with other team. Video testimonials: Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes. Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute

the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. No.



Outbound visit

My Understanding

Remarks

1. 2.

Outbound Visit/ Activity: One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside) to be organized and conducted by Teacher’s. It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme. Class Participation: Student’s participation in practice Sessions: 10 Marks S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a

day 2


4


6


8


10


disruptive 2


4


the class 8


10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on

attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

BBA Fifth Semester

Sl. No.

Course Category

Course Code


Marks ESE

Marks Total

Marks Credit

1 Core courses

MUB 501 Quantitative Techniques 6-0-0 30 70 100 6

2 MUB 502 Business Law 6-0-0 30 70 100 6

3


Course MUB 503 Research Project 2-0-0 30 70 100 2

4

Stream Specialization-

Elective Courses

Elective Paper I – Paper A 6-0-0 30 70 100 6

5

Elective Paper I – Paper B 4-0-0 30 70 100 4

TOTAL 150 350 500 24


6


TUC 501 Enlivening the Inner

Intelligence of the mind and body

2-1-1 70 30 100 4


Course Title: QUANTITATIVE TECHNIQUES


Pre-requisites, if any: Basic knowledge of basic mathematics as a subject is desirable.

Course Description:

This course introduces the concepts, models and best practices of statistical tools for quantitative analysis and interpretation of data. It helps student to understand systematic and powerful means of analysis based on quantitative data.

Course Objectives:

The objective of this paper is to familiarize students with the basic concepts and tools of statistics. Statistical techniques will help in resolving complex problems. Each student will enable themselves:

1. To calculate and interpret the various quantitative measure for decision making.

2. To determine potential outliers of data classification and frequency distribution.

3. To demonstrate an understanding of the different correlated variable and their association.

4. To find and interpret regression line and regression equation.

5. To understand time series components and least square method.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Explain the use of statistical tools. CO2: Recognize, examine and interpret the basic method statistical analysis. CO3: Interpret the results and find the conclusion of statistical data. CO4: Examine, analyze the regression equation and their coefficient. CO5: Understand the seasonal variation and straight line trend of time series analysis.



Course Contents: Unit – 1: Introduction to Statistics: Introduction; Statistics and Statistical Methods; Characteristics of Statistics; Functions of Statistics; Limitations of Statistics; Statistics in Business and Management; Distrust of Statistics. Unit – 2: Collection, Classification, and Presentation of Data: Introduction; Data Collection; Data, Classification and Data Gathering; Drafting Questionnaire; Sample Selection; Data Presentation. Unit – 3: Regression analysis: Difference between correlation and regression. Lines of regression, method of least squares, fitting straight lines, regression coefficient and their properties.

L T P C.U. 6 0 0 6

Unit – 4: Time series analysis: Moving average methods, method of least squares- fitting a straight line trend, seasonal variations, estimation of seasonal variations, methods of simple averages. Text Book(s):

1. Siegel, Andrew F, Practical Business Statistics, McGraw Hill Irwin. 2. Agarwal D. R., Quantitative Methods, Vrinda Publications (P) Ltd, Delhi.

References:

1. Srivastava U. K., Shenoy G. V., Sharma S. C, Quantitative Techniques for Managerial Decisions, New Age, Delhi.

2. Gupta S. P., Statistical Methods, Sultan Chand, Delhi. 3. Stephen K.C., Harper and Row, Applied Business Statistics- Text Problems & Cases, New Delhi.

Assessment Scheme:




Sessional Exam (T)

S M W

ESE S M S M Note:


development).

Course Title: BUSINESS LAW



Course Description: This Course aim to familiarize legal environment in which the business entities

operate and provide basic appreciation of relevant legal provisions and their impact on business decisions

and operations.

Course Objectives:

The objective of this course is to introduce the student with basic knowledge on ethical values of business. It enables to -

1. To understand business law and analyze the legal aspect.

2. To demonstrate an understanding of contract act and negotiable instrument.

3. To understand indemnity and sales of goods.

4. To understand partnership, partnership deed and registration of firm.


Course Outcomes (COs): After completing this course, students should have developed a clear understanding of :- CO1: Concept of business law and legality of a business related activities.

CO2: Demonstrate the contract act, sales of goods.

CO3: Able to understand indemnity, guarantee and pledge.

CO4: Compelling needs of registration of firm and partnership.

CO5: Key concept of limited liability partnership and transfer of property.


Course Contents: Unit – 1: Law: Introduction, Characteristics, Importance, Sources; Law of Contract : Definition & Nature of Contract, types of contract, offer & acceptance, consideration & capacity to contract, free constant, legality of object & consideration, contingent contract, quasi contract, discharge of contract; Business Law: Significance, Impact of business law on business practices, Unit – 2: Remedies for breach of contract Auction sale Law of negotiable instruments – nature of N. I., Promissory notes, Cheque, Parties of NI. Holder & Holder in due course liability & negotiation, Presentation of N.I., Dishonor of N.I., Discharge from liability, crossing of cheque, Banker & customer, Hundi, Miscellaneous provision.

L T P C.U. 6 0 0 6

Unit – 3: Indemnity &Guarantee, pledge, Principal – agent relationship & rights & obligation of Principal & agent; Law of sale of goods – nature of contract of sale, conditions & warranties, Transfer of ownership, performance of contract of sale, rights of unpaid seller Unit – 4: Partnership- nature of Partnership, Registration of firms, kinds of partners, Relationship between partners, relation of partners third parties, Partnership deed, Rights of partners, obligations of partner, Reconstitution of firms, dissolution of firms, Limited liability partnership. Text Book (s):

1. Gulshan S.S. - Business Law Including Company Law (Excel Books) 2. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th Edition).

References: 1. Durga Das Basu- Constitution of India (Prentice Hall of India) 2. S.K. Bhatia - Business Ethics and Managerial Values (Deep Publications Pvt.Ltd, 2000) 3. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.)






Note:


development).

Course Title: ENLIVENING THE INNER INTELLIGENCE OF THE MIND AND BODY



Course Description:

The course discusses the basics of brain functioning which will make your mind-body system naturally

calm and wise. It further focuses on the well-proven effect of letting nervous system settle into a state of

deep rest which will automatically turn the notch down on your level of stress. The knowledge of brain

functioning will make the students wise and efficient, more creative, more able and discerning, will make

smarter and effective decisions and reach their full potential. The wisdom of the students mind simply

starts to manifest itself when given a chance.

Course Objectives:

The objectives of this course is to accelerate and ace personal growth and enhance mind-body coordination

and takes your development even further by culturing the ability to think and act from this level of

profound silence. The result is that your brain functioning becomes even more orderly, and thoughts and

action arises from this level of Unified laws of nature. It is a central feature, a scientific approach to

produce integrity within the brain, personality and behavior of the individual.

The coherence of brain waves excels your skills needed to successfully communicate in a modern world

through written materials.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Explain the basic functioning of brain CO 2: Classify different types of brain waves coherence CO 3: Illustrate brain pattern during Transcendental meditation along with numerous scientific research CO 4: Interpret expansion of conscious capacity of the mind and living fullness of life simultaneously having enlivening the inner intelligence of physiology Mapping COs with POs:


Course Contents: Unit - 1: EEG Coherence & Development of the Brain Basics of Brain Functioning, Transcendental Meditation as a means to create Brainwave Coherence, Different types of Brain Waves, Demonstration of Brainwave pattern during Transcendental Meditation: Restful Alertness, Scientific Research showing Brain wave Coherence Unit - 2: Enlivening Full Mental Potential

L T P C.U. 2 1 1 4

Coherence, Creativity & Problem Solving Ability, Overview of Scientific Studies on Full Development of Mental Potential, Expanding Conscious Capacity of the Mind: the Container of Knowledge, Living Fullness of Life Unit - 3: Perfect Health & Immortality Basis of Perfect Health- Enlivening the Inner Intelligence of the Body, Overview of Scientific Studies in the area of Health, Integration, Resilience and Balance: Good Health, Transcendental Meditation and Metabolic rate: Immortality, Introduction to Maharishi Ayurveda Unit - 4: Writing skills for professional enlightening students Documentary Screening of Age of Enlightenment, Maharishi knowledge tape Video Review, Render the knowledge of Professional Emails, Report on knowledge based activities, Memo, Circulars and notices, Principles and practice of business letters Text Book (s):

Travis Frederick. (2012). Your Brain is a River, Not a Rock. Create Space Independent Publishing Platform

King Stephen. (2010). On writing: a memoir of the craft. New York, NY : Scribner Pinker, S. (2014). The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century .

New York, NY: Penguin

References: Harung H, Travis F, Blank W, Heaton D. Higher development, brain integration, and excellence in

leadership. Management Decision 2009 47(6):872-894. Alexander CN, Kurth SC, Travis F, Alexander VK. Effect of practice of the children’s Transcendental

Meditation technique on cognitive stage development: acquisition and consolidation of conservation. Journal of Social Behavior and Personality 2005 17(1):21-46

Arenander A, Travis FT. Brain patterns of Self-awareness. In B Beitman, J Nair (eds), Self-Awareness Deficits. New York: WW Norton, 2004

Assessment Scheme:

Mapping Assessment Components with Cos

CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X X AC 3 X X X X X AC 4 X AC 5 X X X X X

AC 1 Participation in Practice 20 AC 2 Teachers’ Evaluation 20 AC 3 Outbound Visit & Report 10 AC 4 Field Based Project 20 AC 5 End Semester Examination 30

https://stevenpinker.com/publications/sense-style-thinking-persons-guide-writing-21st-century

Details of Projects/Activities: Mind over body Activity Instructions of this activity

Students were divided into two equal groups A set of 10 identical tasks were given to each group which are supposed to be completed in one

minute They have to read the instructions given on the paper carefully in which it is mentioned “ read the

task and then perform the task” The students followed the task written on the paper without using their knowledge and wisdom The student who read the instruction and followed carefully will be the winner of the game because

this game or activity is based on application of wisdom as in the last line it was clearly apprised that “Sign the paper and be the winner without performing any task”

Learning of this activity The learning of this activity is that student needs to be more aware in his life and he/she should read any document before jumping into the contract. Knowledge of anything is not sufficient but one should also focus on the implementation of the knowledge. Devil’s Advocate Instructions for the activity

Students are given several different topics and they have to choose one topic and they have to select a side of pros or cons

For example, you believe that every person should learn a second language. Take this belief, and write about it from the opposite point of view. In this case, you write about why everyone should not learn another language. This is, that you take a side you don’t actually believe in, just to see an issue from different point of

view Learning of this activity Aside from learning an English Skill, this exercise teaches a life skill, empathy. Empathy is the ability to understand how someone else feels, even if you don’t feel the same way. This skill is important as it enhances your thought process and writing can help you develop it. Idiom Soup

Write a story using clichés’ and idioms. For example “it’s raining cats and dogs” doesn’t mean animals are really falling from the sky but it

just means, it’s raining very hard. Keeping this in mind create a story with as many clichés and idioms you can.

Learning of this activity This will build your confidence, aggravate creativity, improve writing skills and your vocabulary as well as knowledge about the clichés and idioms Video testimonials: Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes. Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on

identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. No.



Outbound visit

My Understanding

Remarks

1. 2.

Outbound Visit/ Activity: One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s. It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme. Class Participation: Student’s participation in practice Sessions: 10 Marks S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a day 2 2 Student regularly attends the practice session twice a day 4 3 Student attends the session regularly but does not initiate

contribution & needs instructor to solicit input. 6


8


10

Student’s participation in the Theory Classes: 10 Marks S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite disruptive 2 2 Student attends the class but does not listen to others, both

in groups and in class 4


the class 8


10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning.

This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

BBA Sixth Semester

Sl. No.

Course Category

Course Code


Marks ESE

Marks Total

Marks Credit

1 Core courses

MUB 601 International Business Management

6-0-0 30 70 100 6

2 MUB 602 Indian Financial System 6-0-0 30 70 100 6

3


Course MUB 603 Viva-Voice 2-0-0 30 70 100 2

4

Stream Specialization-

Elective Courses

Elective Paper I – Paper C 5-0-0 30 70 100 5

5

Elective Paper I – Paper D 5-0-0 30 70 100 5

TOTAL 150 350 500 24


6


TUC 601 Evolution to

Enlightenment 2-1-1 70 30 100 4

Course Title: INTERNATIONAL BUSINESS MANAGEMENT



Course Description: The course provides the insights of various concepts of International business

management. The course discusses various international trade theories in details. The students will analyze

various international business environmental forces affecting business activities in real world.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of international business. Each student will enable themselves:

1. To understand the basic concepts underlying international business management

2. To demonstrate understanding of critical thinking and various techniques for decisionmaking in

global scenario.

3. To understand how the economic environment, political and financial environments affect

international business operations.

4. To assess the effects of various regional trade agreements and regional economic integration on

developing and developed countries.

5. To analyze the effects of current government policies, trade agreements and economic policies

affects positively and negatively to export and import of country.

Course Outcomes (COs): After the completion of the course, students will be able to:- 1. Advise on international business operations and relationships in complex international business

environments. 2. Apply the principal theories of international trade and investment into real business operations. 3. Apply the current business phenomenon and to evaluate the global business environment in terms

of economic, social and legal aspects. 4. Analyse the principle of international business and strategies adopted by firms to expand

globally. 5. Integrate concept in international business concepts with functioning of global trade.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S M M M

Course Contents: Unit – 1: International Business: Evolution, nature, influences and goals of international business, problems of international business; International Business Environment: introduction, social and cultural environment, technological environment, economic environment and political environment; Modes of entering international business; E-business vis-à-vis international business. Unit – 2: Theories of International Trade: Absolute Advantage, Comparative Advantage and Opportunity Costs,

L T P C.U. 6 0 0 6

Heckscher - Ohlin Theory of Trade; New approaches to trade theory: The Product Cycle Theory, Introduction of International Trade: Types of Trade, Free Trade vs Protection: Barriers to Trade - Tariff & Non-tariff barriers; Export Promotion in India, Problems of India‘s Export sector, India‘s Foreign Trade Policies. Unit – 3: Export Import Trade Regulatory Framework - Aim, Objectives, Foreign Trade Act, 1992, Foreign Exchange Management Act, 1999, Export – Import Policy, Export License, Export-Import Documentation, Standardized Pre-Shipment Export Document. Unit – 4: Globalization - Historical Background, Meaning, Major Forces, Globalization effect on World Economy, Glocalisation, Emerging global economy, policy issues, globalization and India; Foreign Direct Investment- Meaning, Factors, Influencing factors, Benefits, FDI in India; World Trade Organization- GATT, establishement of WTO, the Uruguay rounds, India and WTO; Multinational Corporations (MNCs) – Definition, Advantages and Disadvantages, Control over MNCs, MNCs in India. Text Book(s):

1. Czinkota, M. R., Ronkainen, I. A., & Gupta, S. (2021). International business. Cambridge University Press.

2. Baron, D. P., & Baron, D. P. (2003). Business and its environment (p. 2). Upper Saddle River, NJ: Prentice Hall.

3. Cherunilam, F. (2020). International business. PHI Learning Pvt. Ltd. References:

1. Hill, C. (2008). International business: Competing in the global market place. Strategic Direction. 2. Miller, K. D. (1992). A framework for integrated risk management in international business. Journal

of international business studies, 23(2), 311-331. 3. Grosse, R., & Behrman, J. N. (1992). Theory in international business. Transnational Corporations,

1(1), 93-126. Assessment Scheme:





Note:


development)

Course Title: INDIAN FINANCIAL SYSTEM Course Code: MUB 602 Pre-requisites, if any: Basic knowledge of financial products, financial market and services.

Course Description: This course is designed to develop the understanding and awareness of how financial system works in real life. By the help of knowledge of financial market, services and product information, financing functions along with various elements tools of financial decision making students able to develop skills for investment.

Course Objectives: The objectives of the course are:

1. To understand the Functions of Financial System, Financial Assets, Intermediaries and Markets.

2. To understand how the economic development of any country depends upon the existence of a

well-organized financial system.

3. To understand the financial instruments available and their working in the financial system.

4. To have an understanding of money market, foreign exchange market, derivative market,

capital market and commodity market.

5. To provide a better understanding of the theoretical and practical aspects of the Financial

Management process of an organization.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand the role and function of the financial system in reference to the macro economy CO2: Demonstrate an awareness of the current structure and regulation of the Indian financial

services sector. CO3: Evaluate and create strategies to promote financial products and services. CO4: Understand Indian Capital Markets and the various Market Instruments introduced by the

system for investment and tax savings CO5: Understand the functions and working of the components and intermediaries of the financial

system and how they are linked to each other.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 S S M CO 3 S M M S CO 4 M S W CO 5 W S S M

Course Contents: Unit – 1: Financial System : Introduction, Meaning, Characteristics, Significance, Components and Structure of Indian Financial System, Evolution of Financial System in India, Financial Markets- Functions and Significance of Primary Market, Secondary Market, Capital Market and Money Market Functions and its Instruments.

L T P C.U. 6 0 0 6

Unit – 2: Financial Intermediaries and Regulatory: Introduction – Role of Financial intermediaries in capital markets; The Securities Exchange Board of India (SEBI) - Organization and Objectives; Reserve Bank of India – Organization, Management, Role & Function and Credit Control; Objectives and Functions of IDBI, SFCs, SIDCs, LIC, EXIM Bank; Mutual Funds - Features and Types. Unit – 3: Banking and Non-Banking Financial Institutions- Commercial Banks - Evolution, Management and Organizational setup, Assets & Liabilities, Theories of Liquidity Management, Management of Primary & Secondary Reserve, Management of Loans ; Development Banks - Development Banks in India: Types, functions, growth, structure & working of Development Banks; Non-Banking Financial Companies - Importance, Scope, Characteristics, Functions, Types, Regulations, MBFCs; Regional Rural Banks - Objectives, Features, Evaluation, Major RRBs;

Unit – 4: Foreign Exchange Market: origin of the concept of foreign exchange, the difference betweenfixed and floating rates. Foreign exchange transactions and the derivatives Instruments traded in foreign exchange market such as forwards, futures, swaps, and options. Transaction Mode: Lecture, Tutorial, Seminar, Problem solving, Case study, Case analysis Text Books:

1. Avdhani,“Investment and Securities markets in India”, Himalaya Publications 2. Bhole, L. M. “Financial Markets and Institutions’, Tata McGraw Hill

References:

1. Khan, M.Y. “Indian Financial System”, Tata McGraw Hill 2. Srivastava R.M.“Management of Indian Financial Institution” Himalaya Publishing House

Assessment Scheme:


End Semester Examination (ESE): 70%



Note:


development).

Course Title: EVOLUTION TO ENLIGHTENMENT



Course Description:

The course makes the platform for the students to enter into the different realms of life with a new

perspective in mind and heart that life can be lived in unison of harmony and peace with ever evolving

nature of existence. This course will focus on one of the most important aspect of that expansion of

happiness is the purpose of life. If we are happy from within, we are able to enjoy everything in life. They

will develop the ability to perceive what is relevant in a given situation and then use the information they

gather to form appropriate responses. One purpose of assigned academic readings is to give students

exposure to different viewpoints and ideas which will help you wrestle with ideas and beliefs in new ways

and develop a better understanding of how others’ views differ from your own.

Course Objectives:

The objective of this course is drive the students through advance techniques of Transcendental Meditation

and give them the perspective to think beyond their actual capacity of their mind and also let them know

about how to unfold the full value of life to be more open, more clear and more harmonious. Self-

development through reading of research articles, book reading and journals will be the key components of

this course which stabilizes the ability to reflect on and evaluate learning and performance and set goals for

progress, demonstrate behavior and attitude appropriate for outside world.

Course Outcomes (COs): At the end of this course students will be able to: CO 1: Define variegated advance technique of Transcendental Meditation CO 2: Explain the importance of advance technique, siddhi and yogic flying CO 3: Understand the fundamental concepts of growth to enlightenment which leads into refinement of perception and concurrently grow the life in higher states of consciousness CO 4: Experiment with reading with conceptual comprehension for the evolution of the students for the holistic development of well being Mapping COs with POs:


Course Contents: Unit - 1: Effortless Pace towards Evolution Introduction to Advance Techniques, Significance of Advance techniques, Transcendental Meditation Siddhi program and Yogic Flying

L T P C.U. 2 1 1 4

Unit - 2: Enrichment of Experiences VI Advance Lectures on the Transcendental Meditation Program, Follow-up Sessions and Group Checkings, Personal Checkings Unit – 3: Understanding the Growth of Enlightenment Enlightenment: a living reality, Evolution: the nature of life, Higher stages of Human Development, Living 200% value of life, Refinement of Perception, Life in Unity Unit – 4: Choice of Any one (Designed by Department wise) National Law based on Natural Law (LAW), Creativity amplification by going within (ANIMATION), Understanding numbers in the light of consciousness (DATA SCIENCE) & (ENGINEERING & TECHNOLOGY) & (COMPUTER SCIENCE), Basis of all Sciences (SCHOOL OF SCIENCES), Fundamentals of Invincible Management (COMMERCE & MANAGEMENT), Science of Well Being through Maharishi Knowledge (PHARMACEUTICAL SCIENCES), Enhanced Social Behavior by practicing Transcendental Meditation (HUMANTIES AND ARTS) Unit – 5: Reading Skills Purpose and types of reading for evolution and broadening intellectual ability, Technique for effective reading in practical life for enhancement of personality Text Book (s):

Freund F Peter. (2018). Yogic Flying According to Yoga Vasishtha. Independently published Freund F Peter. (2015). Varuna Purana: Illustrating Higher States of Consciousness with Stories of

Lord Shiva. Create Space Independent Publishing Platform Henry D. J. (2014). The Effective Reader. Pearson

References:

Harung H, Travis F, Blank W, Heaton D. Higher development, brain integration, and excellence in leadership. Management Decision 2009 47(6):872-894

William H. Rupley, Timothy R. Blair, William D. Nichols. (2009). Effective reading instruction for struggling readers: The role of direct/explicit teaching. Reading & Writing Quarterly, 2009 - Taylor & Francis

Assessment Scheme:


https://www.tandfonline.com/author/Rupley%2C+William+H

https://www.tandfonline.com/author/Blair%2C+Timothy+R

https://www.tandfonline.com/author/Nichols%2C+William+D

https://www.tandfonline.com/doi/abs/10.1080/10573560802683523

https://www.tandfonline.com/doi/abs/10.1080/10573560802683523


CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X X AC 3 X X X X X AC 4 X X AC 5 X X X X X

Details of Projects/Activities Savage hunt of knowledge Instructions of this activity

Student will be divided in group of 5 There will some beautiful quote of Maharishi which instructor will not reveal them They have to collect 10 items which are commonly used in daily life Once they have collected the items the instructor will reveal quote of Maharishi and they have to

correlate those things with those quotes Learning of the activity The learning of this activity is to correlate and connect the dots which is hidden in life and also from real insight by acknowledging and appreciating the value of supreme knowledge videlicet going inwards to bringing the things and connecting it to the relative life. Searching of items is consider as going in wards within and introspecting, correlating it to Maharishi quote is consider to be bringing out the value of absolute to relative life. Snakes and ladders in innovative way of learning Instructions of the game

Students will be divided into two equal groups There will be real replica of Snakes and Ladders game Both the team will volunteer one candidate to be pawn Instructor will have 2 dice To roll the dice the students of both the teams have to answer some questions which will be asked

by the instructor The one who reaches at the end first will be the winner

Learning of the activity The learning of this activity is that student learn and digest the knowledge what teachers have imparted in the theory class and get them a revision of the whole course in a quiz manner. Video testimonials: Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes. Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/

register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. No.



Outbound visit

My Understanding

Remarks

1. 2.


day 2


4


6


8


10


disruptive 2


4


the class 8


10

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details: While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed. Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Elective Paper List Bachelor of Business Administration (BBA)

Specialization Group: FINANCE

Sl. No. Course Code Course Name Semester Credit 1. MUB 504(F) Tax Management V 6 2. MUB 505(F) Insurance & Risk Management V 4 3. MUB 604(F) Financial Markets VI 5 4. MUB 605(F) International Financial Management VI 5

Specialization Group: MARKETING

Sl. No. Course Code Course Name Semester Credit 1. MUB 504(M) Logistic & Supply Chain Management V 6 2. MUB 505(M) Global Business Marketing V 4 3. MUB 604(M) Digital Marketing VI 5 4. MUB 605(M) Consumer Behaviour & Retail Marketing VI 5

Specialization Group: HUMAN RESOURCE

Sl. No. Course Code Course Name Semester Credit 1. MUB 504(H) Human Resource Information &

Management System V 6

2. MUB 505(H) International Human Resource Management

V 4

3. MUB 604(H) Industrial Psychology VI 5 4. MUB 605(H) Cross Cultural Management VI 5

ELECTIVE PAPER SEMESTER V

Course Name: TAX MANAGEMENT Course Code: MUB 504(F) Pre-requisites, if any: Sound knowledge of Tax as a subject is desirable. Course Description: This course focuses on developing knowledge of basic income tax principles and tax planning techniques, overview of the income tax treatment of business entities. This course will aim at developing ability of the income tax treatment of individuals. The purpose of this course is to examine the taxation system of individuals and includes in depth study of the methods of the determination of tax, gross income, inclusions and exclusions, property transactions, capital gains and losses, deductions and losses, itemized deductions, losses, etc. On completion of this course, students will be able to apply conceptual & practical uses of various heads of income, computation of total income and tax liability in taking financial decision. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of tax. Each student will enable themselves:

1. To expose the students to the latest provisions of Income Tax Act.

2. To identify the Tax Planning and Assessment Procedures for Individuals, Firms and Companies

3. To develop knowledge for various deductions being available.

4. To know the basic principles, stages and forms of tax planning.

5. To enables the students to insights the basics of Income Tax Act and its implications in computing

tax liability of an individual.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Identify the technical terms related to taxation. CO2: Determine the residential status of an assessed and thus should be able to compute the taxable

income of assesse with different residential status CO3: Analyze the assessment procedure and representation before appropriate organization or

authorities under the law. CO4: Apply critical thinking and problem solving skills to resolve income tax issues. CO5: To understand the provision and procedure for clubbing & aggregation of incomes and set-off &

carry forward of losses.


CO 1 S M M W S M CO 2 S S M CO 3 S M M S CO 4 M S W CO 5 W S S M

Course Contents: Unit –1: Introduction to Income Tax: Meaning of Tax, Kinds of Tax, Income tax Act 1961- Meaning of Income Tax: An overview, important terms, concepts of income, Residential status and tax liability, Exempted Incomes; Income from Salaries: Practical problems.

L T P C.U. 6 0 0 6

Unit –2: Income from House Property: Annual value, Deduction. U/s 24, computation of income from House Property in respect of Rental House, Self-occupied, Partly Rental House & Partly self-occupied. Profits and Gains of a business and profession, Practical problems, Unit –3: Capital gains (Deduction u/s 54,54B, 54D, 54EC, 54F, 54G, 54GA) Income from other sources: Practical Problems. Unit –4: Total Income: Deduction from gross taxable income, Computation of taxable income and tax liability of Individual. Clubbing of incomes, Set-off and carry forward of losses. Text Book (s):

1. Hariharan, Income tax, Tata McGraw Hill Education Publications 2. Lal, Income tax, Pearson Education Publications 3. Singhania&Singhania, Income Tax, Taxman Publications

References:

1. Mehrotra & Goyal, Income Tax, Sahitya Bhawan Publications 2. Agrawal K.K., Insight into Income Tax,

Assessment Scheme:





Note:


development).

Course Name: INSURANCE & RISK MANAGEMENT Course Code: MUB 505(F) Pre-requisites, if any: NA. Course Description: This course offers a comprehensive overview and a broad prospective of the principles of Risk Management and Insurance. While emphasizing traditional risk management and insurance, this course introduces other types of risk management and stresses that professionals may use the same general framework to manage all types of risk.It aims to provide knowledge to manage risk of insurance in their business organization and able to take corrective measures regarding insurance for effective working of their business. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of insurance and risk management. Each student will enable themselves:

1. To provide an understanding and an appreciation of the principles and practices of risk

management in order to enable production of the optimum strategy for the handling of risk in

an organisation.

2. To provide in-depth knowledge of insurance business in terms of structure, products, pricing

and risk management

3. To Identify and categorise the various risks face by an organization

4. To make them understand key components of life, accident and health insurance policies as

well as property and casualty insurance

5. To explain the development of risk premium.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Making decisions about how to control or manage risk. CO2: Identify and categorise the various risks face by an organization CO3: Apply the insurance mechanism in risk management. CO4: Identify what insurance is, why insurance works and how to determine insurance needs. CO5: Familiarize themselves with major insurance products, such as life insurance, health insurance, property and liability insurance.



Course Contents: Unit – 1: Risk—an Introduction, interpretations of the term ‘risk’, types of business and personal risks, significance of risk management function within business organizations. Concept of Insurance, Relevance of Insurance to the emerging socio-economic needs of all the sections of society including Industrial sector, Types of Insurance

L T P C.U. 4 0 0 4

Unit – 2: Insurance Organisations, Types of Insurance Organisation. Insurance Business, Intermediaries in Insurance Business; Significance of insurance and risk, general structure of the insurance market. Unit – 3: Formation of Insurance Contract, Life, Fire, Marine and Motor Insurance Contracts, Principles of Insurance: Utmost Good Faith, Indemnity, Insurable Interest. Life Insurance: Insurance Policies and Annuities; Calculation of Premium; Reserve and Investment Pattern; Selection of Risk; Treatment of Sub-standard Risk Unit – 4: Regulations Relating to Insurance Accounting and Management - framework for IRDA rules and regulations regarding general insurance investment in the country, role of financial reporting in managing insurance operations, significance of determining solvency margins. Text Book (s):

1. Arthur C. and C. William Jr., “Risk Management and Insurance,” Tata Mcgraw Hill 2. Nichaus, Harrington, “Risk Management and Insurance”, McGraw Hill 3. Varshney&Malhotra, “Principles of Banking”,Sultan Chand & Sons 4. Gordon.E, Natarajan.K., “Banking, Theory, Law & Practice”, Himalaya Publishing House

References:

1. Greene, M. R., Trieschmann, J. S., & Gustavson, S. G. (1992). Risk and insurance. College Division,

South-Western Publishing Company.

2. Gupta, P. K. (2011). Insurance and risk management. Himalayan Books.

3. Williams, C. A., Smith, M. L., & Young, P. C. (1998). Risk management and insurance.






Note:


development).

SEMESTER VI Course Name: FINANCIAL MARKETS Course Code: MUB 604(F) Pre-requisites, if any: NA. Course Description: This course aims to develop students understanding of the basic principles of financial markets and provides an introduction how assets are valued and traded in those markets. The course considers stock market prices and returns; stock market risk and the influence of risk on the pricing of shares. It also considers exchange rates, interest rates and the pricing of bonds; and the characteristics and pricing of financial futures and options Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of financial markets. Each student will enable themselves:

1. To describe the main financial assets and how they may be valued 2. To discuss critically the contribution of finance theory to financial practice 3. To make them able to understand and explain stock market prices and returns; stock market risk

and the influence of risk on the pricing of shares 4. To make them able to understand and explain the effects on financial markets of exchange rates,

interest rates and the pricing of bonds 5. To make them able to understand and explain the characteristics and pricing of financial futures

and options

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Take better financial decision to apply to financial market information. CO2: Capability to evaluate risks of financial decision. CO3: Apply concepts relevant to financial markets and financial institutions, such as the flow of funds,

levels of interest rates and interest rate differentials, to current events or topical issues. CO4: Analyze the concept of speculation and distinguish it from investment, outline the stock exchanges

in India and describe the nature of regulation of stock exchanges in India and the role of SEBI. CO5: Easily differentiate between money market and capital market.


CO 1 S M M W S M CO 2 S S M CO 3 S M M S CO 4 M S W CO 5 W S S M

Course Contents: Unit –1: Financial Markets-Nature, functions and efficiency system: financial system and economic development; Financial assets-meaning properties, types and role of financial assets; financial markets meaning, role and types of financial intermediaries, financial innovation; overview of Indian financial system; regulation of financial markets

L T P C.U. 5 0 0 5

Unit –2: Money Market: Organization, instruments, functioning and regulations of money markets; role of RBI; differences between money market and capital market; call money market- treasury bills- Govt. securities market - recent developments in money market; Capital Market : primary and secondary markets; Depository system; Role of SEBI - an overview; Recent developments. Unit –3: Financial Depository Institutions-commercial banks and industrial finances; working capital finance by commercial banks; term lending; developing credit information system; performance of Indian banking; regulatory aspect of banking. Unit – 4: Financial Non-depository institutions: Meaning, importance and growth; UTI and private sector mutual funds; insurance funds-growth and development of life and non-life insurance companies in India; regulation of insurance; pension funds organization and working of pension funds; regulatory frame work – Venture Capital Funds - Present and future position. Text Book (s):

1. David K Eiteman and et. al., Multinational Business Finance, Pearson 2. Shapiro, Multinational Financial Management, PHI 3. Madhu Vij, International Financial Management, Excel Books

References:

1. Sharan V., International Financial Management, PHI 2. P K Jain, Josette Peyard and Surendra S Yadav, International Financial Management, McMillan 3. Apte PG, International Financial Management; TMH

Assessment Scheme:





Note:


development).

Course Name: INTERNATIONAL FINANCIAL MANAGEMENT Course Code: MUB 605(F) Pre-requisites, if any: NA. Course Description: Businesses are operating in an increasingly interconnected global environment. Most businesses today are either directly or indirectly exposed to international competition. Managing such businesses requires understanding of currency risks and global financial environment. The objective of this course is to provide students with an in depth knowledge of these issues. The main topics covered in this course are: forex markets, international Parity conditions, forex risks, currency derivatives and hedging issues, issues with currency investment strategies, issues with cross border financing decisions and cross border investment decisions. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical perspectives of international financial management. Each student will enable themselves:

1. To describe the international monetary system and the foreign exchange markets. 2. To describe how interest rate risk affects financial decision making in the international business

arena. 3. To apply knowledge of derivatives to risk management in international financial markets. 4. To explain translation, transaction, and economic exposure to exchange rate changes. 5. To identify the processes and instruments used in the financing of international trade.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1:Explore the international integration of financial markets and analyze implications for financial managers.

CO2: Identify derivative instruments and strategies used by multinational corporations to hedge financial risks.

CO3: Apply critical thinking skills in identifying and evaluating international financial issues and information.

CO4:Use analytical skills to identify and analyze material factors that are involved in business problems.

CO5:Use information technology as a tool to do essential business tasks.



Course Contents: Unit – 1: International financial management- introduction; International Financial management and Domestic financial management; International Monetary system; The Gold Standard, The Bretton Woods System, The Flexible Exchange, Alternative Exchange Rate Systems, Balance of Payment. Unit – 2: The Foreign exchange markets: Functions of the Foreign Exchange Market, The Foreign Exchange rates –

L T P C.U. 5 0 0 5

direct and indirect quotations, Spot market and Forward market: forward premiums and discounts, Bid - ask spread, Interest Arbitrage; Participants in foreign exchange market. Unit – 3: Theories of Foreign Exchange determination; Management of Foreign Exchange Risk– Economic, Transaction and Translation exposure, Management of exposure. Unit – 4: Financial Management of the Multinational Firm - Cost of Capital of the Multinational Firm, Capital Structure for the multinational firm; Capital Budgeting – Problems and issues in international capital budgeting. Text Book (s):

1. Apte, P. C. (2014). International Financial Management (7 ed). New Delhi: McGraw Hill 2. Brigham, E. F., &Daves, P. R. (2016). Intermediate financial management. (12 ed). New York:

Thomson Learning. 3. Eun, Cheol. (2007). International Financial Management (4 ed). New Delhi: McGraw Hill. 4. Levi, M. D. (2009). International finance ( 5 ed). New York: Routledge Publications. 5. Madura, Jeff . (2012). Financial Institutions and Markets (9 ed ). New Delhi : Cengage Learning

References:

1. Buckley, Adrian: Multinational Finance, Prentice Hall, New Delhi. 2. Eitman, D.K. and A.I Stenehill: Multinational Business Cash Finance, Addison Wesley. 3. Henning, C.N., W Piggot and W.H Scott: International Financial Management, McGraw Hill, 4. Rodriqufe, R.M. and E.E Carter: International Financial Management, Prentice Hall, International

Edition. 5. Shaprio, Alan.C: Multinational Financial Management, Prentice Hall, New Delhi.

Assessment Scheme:





Note:


development).

SEMESTER V Course Name: LOGISTIC & SUPPLY CHAIN MANAGEMENT Course Code: MUB 504(M) Pre-requisites, if any: NA. Course Description: This course allows students to understand both the components of supply chain management and its role within the function and across other functions in an enterprise. The objective of supply chain management is to create value, build a competitive infrastructure, leverage worldwide logistics, synchronize supply with demand, and measure performance globally. Logistics is part of the supply chain, which deals with storage and distribution of goods and services, in the right quantity, right condition, at the right time, and in the right place. Course Objectives: This course is designed to provide better understanding of International Trade. Each student will enable themselves:

1. To introduce the major building blocks, major functions, major business processes, performance

metrics, and major decisions(strategic, tactical, and operational) in supply chain networks

2. To provide an insight into the role of Internet Technologies and Electronic Commerce in supply

chain operations and to discuss technical aspects of key ITEC components in supply chain

management.

3. To bring out the role of stochastic models (Markov chains, queuing networks); optimization models

(LP, ILP, MILP, GA, Constraint Programming).

4. To simulate in supply chain planning and decision-making. This will provide the foundation for

design and analysis of supply chains.

5. To understand the tools and techniques useful in implementing supply chain management.

Course Outcomes (COs): After the completion of this course, students will be able to: - CO1: Identify the components of a supply chain, and the resources and planning involved in managing a

supply chain.

CO2: Describe the importance of forecasting, planning, and scheduling.

CO3: Describe how software systems are used to make supply chain decisions and improve processes.

CO4: Explain the role of integrated service providers and identify types of supply chain integration

agreements.

CO5: Discuss the role of customer service in supply chain management.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 M M W S CO 2 S W W W CO 3 S M S W M M CO 4 W S M CO 5 S M W M S

Course Contents: Unit – 1: Logistics: Definition, Evolution, Concept, Components, Importance, Objectives; Logistic Subsystem; The work of Logistics; Integrated Logistics; Barrier to Internal Integration.

L T P C.U. 6 0 0 6

Unit – 2: Inventory & Warehousing- Inventory Management: Introduction, Characteristics, Functionality, Components, Planning: Introduction to warehousing; Warehouse functions; Warehouse types; Safety and security in warehouses; Future trends in warehousing. Unit – 3: Transportation- Functions & Principles; Multimodal Transport, Carriage by Air, Sea, Road, Rail; Types of Vessels; Freight: Definition, Rate; Freight Structure and Practice. Overview of MMTG Act, 1993; Shipping Intermediaries and Formalities. Unit – 4: Supply Chain Management - Concept, Definition, Physical Distribution, Generalized SC Model, Role of SC as a value driver, Basics term of SCM, Supply chain structure, Outsourcing in SCM, New opportunities in SCM. Text Book (s):

1. MultiahKrishnaveni, Logistic Management and World Sea Borne Trade, Publisher: Himalaya Publication.

2. Bowerson J Donald, Logistic and Supply Chain Management, Publisher: Prentice Hall of India. 3. Bloomberg J. David, LeMay Stephen, Logistics, Prentice-Hall of India Pvt Joe B. Hanna Ltd.,New

Delhi, 2003. 4. BowersoxJ. Donald&Closs J. David : Logistical Management, Tata McGraw Hill Publishing Co. Ltd,

New Delhi, 2004 5. Ailawadi C. Satish&Singh Rakesh : Logistics Management, Prentice-Hall of India Pvt Ltd., New

Delhi, 2005

References: 1. Waters Donald: Logistics. Palgrave Macmillan, New York, 2004 2. MuthiahKrishnaveni : Logistics Management & World Sea borne Trade, Himalaya Publishing House,

Mumbai, 1999. 3. Waters Donald: Logistics. Palgrave Macmillan, New York, 2004 KrishnaveniMuthiah : Logistics

Management & World Sea borne Trade, Himalaya Publishing House, Mumbai, 1999 4. KulkarniSarika : Supply Chain Management, Tata Mc- Ashok Sharma Graw Hill Publishing Co Ltd.,

New Delhi, 2004 Assessment Scheme:


End Semester Examination (ESE): 70 Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S M S

H S M W Sessional Exam (T) S M W

ESE S M S M Note:


development).

Course Name: GLOBAL BUSINESS MARKETING Course Code: MUB 505(M) Pre-requisites, if any: NA. Course Description: It has become more important than ever for firms to recognize that they compete in a global environment. Consequently, managers must seek to develop the empathy, knowledge, sensitivity, and skills required to successfully operate in a dynamic global market place. Global marketing uses and builds upon the primary concepts studied previously in principles of marketing and will enable you to practice applying those concepts to a global environment. Course Objectives: This course is designed to provide better understanding of International Trade. Each student will enable themselves:

1. To understand the key characteristics of important country markets in different regions of the world and learn how to develop marketing plans for these diverse country markets.

2. To learn to gather, categorize, analyze, interpret, and evaluate relevant information about markets in different countries around the world

3. To learn how to assess the social/cultural, economic/financial, political/regulatory, and technological/infrastructure environments of different countries and how to adjust a company's marketing practices based on these factors.

4. To learn how to analyze customers, competitors, and product markets in different countries and how to apply this analysis to developing international and global marketing strategies.

5. To learn to critically analyze and evaluate local versus global perspectives in developing marketing plans and to make decisions about which aspects of marketing to localize and which to globalize in developing marketing plans.


CO1: Identify and analyse opportunities within international marketing environments. CO2: Utilise cases, readings and international business reports to evaluate corporate problems/ opportunities in an international environment. CO3: Select, research, and enter a new international market.

CO4: Prepare an international marketing plan. CO5: Develop a comprehensive course of action for a business firm using formal decision making processes.


PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 M M W M CO 2 S W W W CO 3 M S W M M CO 4 S S M CO 5 S M M S

Course Contents: Unit – 1: Globalization, National Differences in Political Economy, International Business: Context and Strategies,

L T P C.U. 4 0 0 4

Cases: India’s Economic Transformation, Differences in Culture, International Trade Theories , Cases: Islamic Capitalism in Turkey, Working of Walmart, China aa a challenges, Rise of India’s Drug Industry. Unit – 2: Global Environment: Economic environment, policies and trend; Cultural Environment: Meaning, Implications & Barriers; Political & Legal environment: Implication and Dispute resolutions. Unit – 3: Political Economy of International Trade, Foreign Direct Investment, Foreign Direct Investment in India, Regional Economic Integration , NAFTA, SAARC, BRICS and Globalization. Unit – 4: Global e marketing: buying decisions in e marketing, Developing a global e marketing plan, benefits and risks in global e marketing; Global Marketing: Introduction, Meaning of global Marketing, Domestic Marketing vs. International Marketing, Multinational Corporations and Global Corporations, Benefits of Global Marketing, Barriers. Text Book (s):

1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata McGraw Hill, New Delhi, 2010.

2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New Delhi, 2000.

3. K. Aswathappa, International Business, 5th Edition, Tata McGraw Hill, New Delhi, 2012. References:

1. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, 7th Edition , Cengage Learning, New Delhi, 2010.

2. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi, 2009. 3. Vyuptakesh Sharan, International Business, 3rd Edition, Pearson Education in South Asia, New

Delhi Assessment Scheme:


End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO5

C S M S W H S S W

Sessional Exam (T) M S W ESE M S W M

Note:


development).

SEMESTER VI Course Name: DIGITAL MARKETING Course Code: MUB 604(M) Pre-requisites, if any: NA Course Description: With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing & analytics fundamentals whether they work in B2B or B2C.This upper division college course will provide a solid foundation in the key concepts for these exciting fields based on current fundamentals used in industry. Course Objectives: This course is designed to provide better understanding of International Trade. Each student will enable themselves:

1. To review key trends within the Digital Marketing landscape. 2. To explain the holistic impact of all Digital Marketing channels. 3. To examine an example of each Digital Marketing channel. 4. To evaluate expectations and timelines for the certificate project. 5. Develop a Toolset to Assist in Current and Future Optimization Efforts.


CO1. Demonstrate the understanding of Digital marketing and media concepts. CO2. Effectively run advertisements on Search Engines. CO3. Get website listed for top search engine results. CO4. Implement best practices for creating, measuring, and optimizing display ad campaigns. CO5. Effectively build your users lists, deliver e-mails & generate relevant clicks.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S W M M Course Contents: Unit – 1: Introduction: Key Concepts of Digital Marketing, Traditional v. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications of Digital Marketing, Market Research v. Market Reality Unit – 2: Search Engine Optimisation (SEO): Key SEO Concepts,Local SEO, Importance Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimisation, Off-Page Optimisation; The SEO Process, Customer Insights, Keyword Research & Selection, Content Updates & Layout, Pay per click (PPC) concept. Unit – 3: Social Media Marketing (SMM) : Introduction, Benefits, Strategy, Impact of Social Media on SEO, Facebook

L T P C.U. 5 0 0 5

Marketing, Facebook Advertising, Email Marketing, Visual Marketing, Editorial Calendar, Blogging. Unit – 4: Web Analytics: Introduction to Analysis, Analysis vs Intuition, Google Analytics, and How Google Analytics works, Digital Analytics, Google Ad Words, Google Analytics, Importance of Google Analytics for Business, Paid Marketing. Text Book (s):

1. Dave Chaffey & Fiona Ellis-Chadwick, Digital Marketing: Strategy, Implementation & Practice, 2. Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson Publication

References:

1. DeepaSayal, Digipedia: The Basic Guide to Digital Marketing and Transformation, Notion Press Publication

2. Walter Vieira & Brian Almeida, Marketing in a Digital & Data world: Getting to Know Your Customer, Notion Press Publication.




CO 1 CO 2 CO 3 CO 4 CO5 C S M S W

Sessional Exam (T) S S W H M S W

ESE M S W M Note:


development).

Course Name: CONSUMER BEHAVIOUR & RETAIL MARKETING Course Code: MUB 605(M) Pre-requisites, if any: NA Course Description: The course enables a student to gain a comprehensive understanding of consumer behavior & market research and their relevance in gaining consumer insight. This course explores various aspects of consumer decision making process keeping the individual, social and cultural dimensions of consumer behavior as a backdrop. During the course students will frequently be asked to consider two perspectives when thinking about the concepts they cover. One is the perspective of a marketing manager, who needs to understand consumer behavior to develop, implement and evaluate effective marketing strategies. Second is the perspective of the customer and understand influences of marketing on your own behavior. The course also introduces the concept of marketing research and the tools and techniques for which are further enhanced through a separate course on research methodology. Course Objectives: This course is designed to provide better understanding of International Trade. Each student will enable themselves:

1. To understand consumer behaviour in an informed and systematic way. 2. To analyse personal, socio-cultural, and environmental dimensions that influence consumer

decisions making. 3. To enable students in designing and evaluating the marketing strategies based on fundamentals

of consumer buying behaviour. 4. To give the students a perspective to understand the application of market research in framing

effective marketing strategies. 5. To apply various quality improvement techniques.


CO1. Demonstrate how knowledge of consumer behaviour can be applied to marketing. CO2. Identify and explain factors which influence consumer behaviour. CO3. Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make. CO4. Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations. CO5. In a team, work effectively to prepare a research report on consumer behaviour issues within a specific context.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S M M W S M CO 2 M S M CO 3 S M M S CO 4 S M CO 5 S W M M Course Contents: Unit – 1: Introduction, Consumer Behaviour – Definition, Application, Consumer and Customers, Segmentation, Targeting & Positioning process, Consumer theories; Brand Loyalty, Attitudes.

L T P C.U. 5 0 0 5

Unit – 2: Customer Relationship Management : Facets and Elements, Process, Importance, Planning and Managing of CRM programme, Customer Loyalty, Customer value assessment, Customer Retention strategies. Unit – 3: Retail Industry: Introduction, Definition, Scope, Evolution, Types, Trends, Advantages, Price Management, Merchandise purchasing, Open to buy planning. Unit – 4: Retail Marketing and Promotion: Nature, Scope, Relationship marketing, Market strategies, Population analysis, Demographic analysis, Retail promotion Mix, Retail promotion programme, Retail advertising media, Promotional budget. Customer services: Customer services, Services quality gaps. Text Book (s):

1. Assael, H. Consumer Behaviour and marketing Action, Ohio, South Western, 1995 2. Engle, J F etc. Consumer Behaviour, Chicago, Dryden Press, 1993 3. Howard, John A etc. Consumer Behaviour in marketing Englewood Cliffs, New Jersey, Prentice Hall Inc.1989 4. Hawkins, D I etc. Consumer Behaviour Implications for Marketing Strategy. Texas, Business, 1995 5. Mowen, John C. Consumer Behaviour , New York, MacMillan, 1993

References:

1. Schiffman, L G and Kanuk, L L Consumer Behaviour New Delhi, Prentice Hall of India,1994 2. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008. 3. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University Press,

2007. 4. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3rdEdition, 2009. 5. Ramkrishnan and Y. R. Srinivasan, Indian Retailing Text and Cases, Oxford University Press.

Assessment Scheme:



CO 1 CO 2 CO 3 CO 4 CO5 C S M S W

Sessional Exam (T) S S W H M S W

ESE M S W M Note:


development).

SEMESTER V

Course Title: HUMAN RESOURCE INFORMATION &MANAGEMENT SYSTEM Course Code: MUB 504(H)

Pre-requisites, if any: Sound knowledge of basic concepts of HR as a subject is

desirable.

Course Description:

This course is designed to provide an introduction to the use of technology in the administration of human resources, and how new technologies can contribute significantly to the efficiencies in the management of a company’s human capital.

Course Objectives:


1. To understand the basic concepts underlying human resource information & management context.

2. To combine practical and theoretical knowledge in human resource information & management

field.

3. To demonstrate a thorough understanding of the strategic value of HRIS.

4. To evaluate and design various organizational structure and understand how they are related to

organizational success.

5. To be able to form a policy for job analysis.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Demonstrate an understanding of key terms, theories/concepts and practices within the field of HRIMS. CO2: Demonstrate a basic understanding of different tools used in forecasting and planning human resource needs. CO3: Analyze the key issues related to administering the human elements such as motivation, compensation, appraisal, career planning, diversity, ethics, and training. CO4: Identify and analyse problems in the field of HRIMS and provide innovative solutions. CO5: Develop ways in which human resources management might diagnose a business strategy and then facilitate the internal change necessary to accomplish the strategy



Course Contents: Unit – 1: Data & Information needs for HR Manager, Sources of Data, Role of IT in HRM, IT for HR Managers: Concept, Structure, & Mechanisms of HRIS, HR Manager, Software Packages: ERP, SAP.

L T P C.U. 6 0 0 6

Unit – 2: Data Management for HRIS, Data Formats, Entry Procedure & Process, Data Storage & Retrieval, Transaction Processing, Information Processing & Control Functions, Design of HRIS, Relevance of Decision Making Concepts for Information System Design, HRM Needs Analysis: Concept & Mechanisms : Standard Software and Customized Software. Unit – 3: HR Management Process & HRIS, Modules on HR Planning, Recruitment, Selection, Placement, Module on Performance Appraisal System,Training& Development Module, Module on Pay & other Related Dimensions, Information System’s support for Planning & Control. Unit – 4: HR Management Process: Organization Structure & Related Management Processes, Authority & Responsibility Flows, Communication Process, Organization Culture and Power, Data Capturing for Monitoring & Review, Behavioral Patterns of HR, Other Managers and their Place in Information Processing for Decision Making. Text Book (s):

1. Armstrong Michael, A Handbook Of Human Resource Management Practice, Kogan Page. 2. Gueutal&Stone,The Brave New World Of Her, Jossey-Bass

References:

1. Monk & Wagner, Concepts In Enterprise Resource Planning, Thomson.






Note:


development).

Course Title: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Course Code: MUB 505(H)

Pre-requisites, if any: Sound knowledge of basic concepts of HR as a subject is

desirable.

Course Description:

This course focuses on the study of effects of human resource practices at a global level. As with other human resource management courses, it incorporates management principals and behavioral science theories while placing a special emphasis on specific strategies that help global to function properly and efficiently.

Course Objectives:


1. To understand the basic concepts underlying international human resource context.

2. To combine practice and theoretical knowledge in human resource field.

3. To apply International Human Resource principles to different departments of business to

determine various costs.

4. To describe Human Resource activities in an International Context.

5. To understand the role that International HRM plays in business & managerial decision making.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Demonstrate an understanding of key terms, theories/concepts and practices within the field of IHRM CO2: Develop and ability to undertake qualitative and quantitative research and apply this knowledge in the context of an independently constructed work. CO3: Identify and appreciate the significance of ethical issues in HR practices and the management of people in the workplace. CO4: Identify and analyse problems in the field of IHRM and provide innovative solutions. CO5: Work effectively with colleagues with diverse skills, experience levels and way of thinking.



Course Contents: Unit –1: Introduction to concepts of culture and nationality; Impact of culture on international business environment; Hofstede’s approach; cross cultural differences at work; strategies to Managing workforce diversity; Diversity management programme; International Human Resource Management: Difference between domestic and international HRM.

L T P C.U. 4 0 0 4

Unit –2: International Workforce planning and staffing: Issues in supply of international human resources; International Recruitment; International staffing choice, different approaches to multinational staffing decisions; Types of international assignments; Selection criteria and techniques; Successful expatriation, Causes of expatriate failure, female expatriation. Unit –3: International performance management; Compensation: Objectives of expatriate ompensation plan, Factors affecting international compensation, Approaches to expatriate compensation: Going rate approach, Balance sheet approach, Cultural impact on compensation policy. Unit –4: Training and development of international staff: Areas of global training, cross cultural training, Diversity training. Cross cultural team building; Repatriation: Process, Problems of repatriation; Cross border Mergers and Acquisitions: HRM perspective; International industrial relations: Key Players in industrial relations, Labour unions and MNC’s, Employee relations in MNC’s, Response of labour unions to MNC’s. Text Book (s):

1. Mausami S. Bhattacharya and Nilanjan Sengupta. International Human Resource Management. Excel Books.

2. Thomas. D. C. Cross cultural Management essential concepts. Sage Publication. References:

1. Dowling P.J and Engle Sr. A. D., International HRM. Thomson Learning. 2. Lucas Rosemary and Lupton Ben, Human Resource Management in International Context, Jaico

Publication House.






Note:


development).

SEMESTER VI Course Title: INDUSTRIAL PSYCHOLOGY Course Code: MUB 604(H) Pre-requisites, if any: Sound knowledge of basic concepts of HR as a subject is

desirable.

Course Description:

This course will provide an introduction to Industrial and Organizational Psychology, a scientific discipline that studies human behavior in the workplace, aiming at developing knowledge and understanding the principles of fields of industrial psychology. The course gives an edge to the students to enable them to inculcate the philosophies, ideologies and methodologies of industrial psychologist’s profession. In order to fulfill this, the course covers wide range of topics pertaining to the core, supportive, interdisciplinary and elective domains of applied industrial psychology.

Course Objectives:


1. To understand the origins of I-O Psychology and what I-O Psychologists do

2. To evaluate and design various industrial and organizational structure and understand how they

are related to organizational success.

3. To combine practical and theoretical knowledge.

4. To learn how organizations can create a supportive work environment

5. To use I/O methods, which has been proven to increase productivity, profits.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Analyze the key issues related to administering & managing the human elements such as motivation, compensation, appraisal, career planning, diversity, ethics, and training CO2: Learn how the science of human behavior is used to select, develop, and manage employees. CO3: Demonstrate an understanding of key terms, theories/concepts and practices within the field of Industrial Psychology. CO4: Identify and analyse problems in the organization/industry and provide innovative solutions. CO5: Develop an understanding of how theory and research are applied to work settings.



Course Contents: Unit – 1: Introduction: Meaning, Definition, Scope of Industrial psychology, Major influences on Industrial Psychology; Scientific management, HR school of thought, Hawthorne experiments; Motivation and its theories, Job Satisfaction. Unit – 2: Psychological Research, Methods of Research –BARS (Behaviorally anchored rating scale), Decision

L T P C.U. 5 0 0 5

Making: Decision concepts, Leadership: Definition, Qualities, Importance, Types, Trait theory of leadership, Managerial Grid, Personality: Determinants of Personality, Stress Management, Fatigue. Unit – 3: Perception: Meaning, Factors, Perceptual process; Attitude: Nature, Components, ABC model, Communication: Significance, Process, Barriers, Organizational culture, Work Environment and Engineering Psychology. Unit – 4: Group Dynamics: Nature and Types of groups; Organizational Culture: Features, Importance, Type; Performance Management Employee Morale: Concept and Importance; Training & Development, Recruitment and Selection, Reliability and Validity of Recruitment Tests. Text Book (s):

1. Singh N., Industrial Psychology, McGrawhill Publication 2. Aaker, D.A. (1996). Advertising management. Prentice Hall. 3. Aamodt, M.G. (2012). Industrial/Organizational Psychology.7thEdition. Wadsworth Publishing. 4. Scultz, D.P. &Scultz, S.E. (2007). A History of Modern Psychology. 9th Edition. Wadsworth

Publishing. 5. Gilmer, B.V.H. (1966). Industrial Psychology, McGraw Hill & Kogakushu.

References:

1. Handbook of Psychology: Industrial and Organizational Psychology.Vol.12. Jaico publication. 2. Chaston, I. (2000). New Marketing Strategies. Sage publication. 3. Dunnette, M.D. & Hough, L.M. (1998). Handbook of industrial and organizational psychology. Vol. 1,

2. Jaico Publication.






Note:


development).

Course Title: CROSS CULTURAL MANAGEMENT Course Code: MUB 605(H) Pre-requisites, if any: Sound knowledge of basic concepts of HR as a subject is

desirable.

Course Description:

The course provides an understanding of the contextual knowledge, cross cultural skills and multiple perspectives required to manage and work across borders and cultures in a changing global business environment. It offers conceptual frameworks for systematically understanding the notion of culture, cultural synergies and differences, and the convergence and divergence in cultural norms and values..

Course Objectives:


1. To understand changing global business environment, emerging business and cross cultural issues,

and implications for management.

2. To work cohesively in a cross-cultural team.

3. To perform responsible business practice.

4. To develop understanding of problem solving strategies in diverse teams

5. To apply the knowledge and understanding gained through experiential and problem-based

learning.

Course Outcomes (COs): On completion of this course, the students will be able to CO1: Develop greater awareness of the changing global environment and understanding of the implications for international business and management. CO2: Develop the knowledge, skills and capabilities required to work and manage across cultures. CO3: Critically analyse cultural differences, conduct comparative analyses and consider the impact on global business organisations. CO4: Apply problem solving strategies to cross cultural issues and present informed arguments in support of culturally sensitive and socially responsible behaviour in business. CO5: Identify leadership characteristics required to manage culture-based challenges in international business (political, social, economic, legal and technological).



Course Contents: Unit – 1: International Cultural Environment: The Concept of Culture, Comparison of Cross-cultural Behaviour, Self-reference Criterion and Ethnocentrism; Major Obstacles in International Business Decisions; Cultural Orientation in International Business.

L T P C.U. 5 0 0 5

Unit – 2: Global Business, Growth and Evolution; Environmental Variables in Global Business; Human and Cultural Variables in Global Organizations; Cross Cultural Differences and Managerial Implications; Structural Evolution of Global Organizations. Unit – 3: Cross Cultural Leadership and Decision Making; Cross Cultural Communication and Negotiation; Negotiation hurdles; HRM in Global Organizations; Ethics in International Business; Western and Eastern Management Thoughts in the Indian Context; Diversity at Work: Managing diversity: Causes of diversity, diversity with special reference to handicapped, women and aging people. Unit – 4: International Business Intelligence: Information Requirements, Sources of Information, Types of Research, Phases of a Research Project, Methods of Data Collection, Sampling, Research Agencies, Problems in International Research. Text Book (s):

1. Barlett, Christopher & Sumantra Ghoshal, (1998). Managing Across Borders: The Transnational Solution. UK; Harvard Business School Press.

2. Hofstede Geert, Hofstede Geert Jan and Minkov Michael, (2010) Cultures and organizations, Software of the mind.

3. Marie, Understanding Cross Cultural Management, Pearson Education. References:

1. Mary O’Hara-Deveraux and Robert Johnson, (2018). Global Work: Bridging Distance, Culture and Time. San Francisco: Jossey Bass Publishers.

2. Adler, N J. (1991). International Dimensions of Organizational Behaviour. Boston: Kent.






Note:


development).