EVALUATION OF DEVELOPMENT 2

Ryan Goldsmith

What is going well? I think that the addition of additional information on the can has helped

to fill some of the void spaces on the design from before and has given the can a more finished look than before.

Another thing which I am pleased with is the slight alteration with the blue, I lightened it slightly by a few shades and I feel that it isn’t as harsh on the eye as it was before with the vast contrast that there was between the orange and blue.

I have added more general writing on the can too which also makes use of the space that was available by adding slogans that will hopefully get integrated into peoples mind making them think of the product more often increasing the chance of consumption.

Some nutritional information added to the side of the can with a phrase underneath. Keeping with the idea of being positive.

The slogan from the front has now been added to the back as well, admittedly it was left off on the first draft because a mix up with the layers.

The change in blues, 1st on the left 2nd on the right

What isn’t going so well? I still am not to fond of the flames on my design because I fee that they

are just too simplistic and scruffy. I am considering taking them off and replacing them with something else that will give a better overall finish to the can.

One other thing which I am not a 100% happy with is the blocks of colour which stop the design from flowing as well as it could. This could mean that I try experimenting with different fades and effects etc. to try and make the colours blend.

I want to be able to either add some life and make the flames more of a three dimensional image or replace them with something else which works just as well.

As you can see in this image the colours just end very abruptly rather than having a smooth transition from one to the other, this means that it is eye catching but harsh and looks rough, this is where a fade could be used.

What could you change in the next draft?

in the next draft I am going to have a think about the flames and see what I can do to either improve them or what I could use to replace them. I think that if I choose to replace the flames then I will have to alter the font as well so that it fits the rest of the design. However I will keep the layout the same as it is now because I like the way the design flows as a concept it just needs some tidying up.