EuSP - General Presentation 1

European Security Partners Ltd.

Company Presentation

EuSP - General Presentation 2

Team and Experience

• David Hammond – Director, Sales

• Stefan Teuber – Director, Sales

• Stephen Lightfoot – Technical Director

• Hiroshi Kaneko – Sales UK & PM

• Mauro Maurizi – Purchase

• Pierluigi Biagiotti – Product Management

• 100+ years experience in Security• 20+ years in Marketing• 20+ years in Technical & Training• 30+ years in Sales

• Proven teamwork• Proven sales success• Proven technical skills• Proven marketing skills• Wide contact network

EuSP - General Presentation 33

Markets and Presence

HQ

Germany

Italy

MarketsEuropeRussiaMiddle EastAfrica

OfficesUK – HeadquarterGermany – OfficeItaly – OfficeSpain – AgentEastern Europe - Agent

Spain

Eastern

EuSP - General Presentation 4

Sales Expertise• Sales experience in EMEA over 30 years

• Proven sales records (up to 65 M€ yearly T/O)

• More than 1500 up to date contacts in Security

• More than 1000 contacts in AV industries

• Distributors, Integrators, Consultants and End Customers

• Experience in vertical markets inc transport, retail, banks etc.

• Solid market and channel knowledge

EuSP - General Presentation 5

Hard Facts - Sales• 20 Million Euro Sales in HD-CCTV (2010)

• 60+ buying customers in Europe

• UK 6.5 M• DACH 4.2 M• Scandinavia 2.9 M• Eastern Europe 2.7 M• South Europe 2.2 M• Benelux 0.9 M• Others 0.9 M

• Market share 23.3% of 86 M

SANYO HD24%

EuSP - General Presentation 6

Product Groups• CCTV analogue and IP cameras

• DVRs, NVRs, Software

• Full HD solutions

• Transmission and Transformation Technologies• Wireless Radio

• Network Components (LAN, W-LAN)

• Perimeter Protection Systems

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Service Offers• Pre- and Aftersales-Support

• Training (technical, sales, design)

• Warehouse & Logistics

• Service & Repair

• Project Management (from concept to implementation)

• Documentation and Compliance

• Marketing & Public Relations

• Fairs, Roadshows, Events

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Partner Benefits

• EMEA well established sales network

• A team of experts

• Full representation on a growing market

• Professional appearance in the market

• Represented on major fairs all over EMEA

• Synergies within the Partner-Network

EuSP - General Presentation 9

Planned Sales Routes (Sales & Agency)

Disti A

Disti BDisti C

Disti D

Disti E

Disti F

Supplier 1

Supplier 2

agency

sales

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Full HD – project overview (partial)

British Petroleum 800 cameras

HSBC – bank 1.000 cameras

Lloyds Banking Group 2.700 cameras

Rank 600 cameras

Tesco – retail 400 cameras

IKEA 1500 channels

Arab tunisian bank 450 cameras

EuSP - General Presentation 11

Thank you