Ethnicity research

L.O: To be able to explore the L.O: To be able to explore the representation of ETHNICITY. representation of ETHNICITY.

G322G322 Key Media ConceptsKey Media Concepts

Representation of Ethnicity:Representation of Ethnicity: KEY WORDS:

Stuart Hall: referred to the representation in the media of people who are different from us as ‘the secret fascination of “otherness”. Difference can be used by media texts both positively and negatively – in order to celebrate and to divide. Over time ‘difference’ has been seen to be natural and therefore unchangeable.

African-American African-American RepresentationsRepresentations

joyous naive

Superstitious

ignorant

servile

primitive

simpleminded

lazyeasily frightened

chronically idle

inarticulate

buffoon


Blaxploitation: this was the retaliation of the black community re-inventing themselves away from the archetypical ‘lazy’ and ‘simple-minded’ characters. Instead they wanted to be seen as tough and powerful.


Diaspora identity: : the result of forced or voluntary migration where people experience both a sense of belonging to a cultural group that is ‘other’ to the dominant culture of their country of residence.

African-American African-American RepresentationsRepresentations

Violent

dangerouscriminal

angry drugs

gangs


Cultivation Theory: George Gerbner believed that the more time people spend ‘living’ in the television, the more they are to believe social reality portrayed on television. The Cultivation Theory leaves people with a misconstrued perception of what is true in our world.

The Race Relations Act (1976) states that media institutions may not broadcast or publish any material which might be deemed offensive to ethnic and racial groups.

Representation of Ethnicity:Representation of Ethnicity:

Tokenism is a practice of limited inclusion or artistic and/or political representation of members of a traditionally marginalised group, usually creating a false appearance of inclusive practices rather than discrimination.These characters are often represented as blue collar workers.

E.G – Purposely including a member of a minority race such as a black character in an all white cast

Representation of Ethnicity:Representation of Ethnicity:

In small groups research how other races have been portrayed throughout the years in the media:

– Asian (orientalism/ Islamophobia)– Native American– European– Oriental– Latinos

KEY WORDS:

• Hegemony

• Cultivation theory

• Ideology

• Diaspora identity

• Tokenism

• Colonialism

• Functionalism

• Alvarado Theory

Representation of Ethnicity:Representation of Ethnicity:KEY WORDS:

• Hegemony

• Cultivation theory

• Ideology

• Diaspora identity

• Tokenism

• Colonialism

• Functionalism

• Alvarado Theory

IntroductionWho is your group?What are the archetype representations of your group?

Historical RepresentationsHow has the media represented this group in the past?What was the purpose of this? What were the ideologies behind representing them in this way? Find examples to show how they were represented.

Main focusHow are your group represented today? Are they negative or positive?Have the ideologies changed over time? Why do you think this is the case?Is the representation progressive or recessive? i.e does it move the representation forward or does it conform to past stereotypes? Find a range of examples to show how they are being represented.

Documents

Ethnicity research