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Organizational BehaviorMKT 511MBA (Evening) Program

It is a great pleasure for us to express my deep sense of gratitude to our honorable teacher Dr. Md. Morshed Hasan Khan for giving us such a wonderful topic as a term paper.

The topic Ethics in business is the burning issue now-a-days. I think this report will help us to know about the present situation of Organizational Culture of business sectors.

Our research topic was Ethical view of the movie Corporate. In the preparation of this term paper, information has been collected from papers, articles, websites, reports and our self-realization from the movie.


verything is fair in Love and Corporate Warfare. That's precisely the theme of the movie titled 'Corporate'. Director Madhur Bhandarkar is giving a multi-dimensional viewpoint about the lives-n-fetishes of up-market party people; he paints the ruthless-n-sharp 'Deals' of the business world with a penchant for being oblivious to the sensitivities of people involved in it. Corporate is made memorable by some brilliant performances by a battery of fine actors. Bipasha Basu who as the high flying Vice President of Sehgal Group of Industries, dazzles with a touching-the-heart performance. Her beau Ritesh Sahani (Kay Kay Menon) is the brother in law of hot shot Vinay Sehgal (Rajat Kapoor), the Chairman of Rs 200, 000/ crore SGI. His immediate rival Dharmesh Marwah (Raj Babbar) would stoop to any level to stay a step ahead. Be it the Business awards, lucrative business contracts or pocketing the most influential of politicians, Marwah Group pips its nearest rivals at the post.The boardroom battle hots up when Nishi steals a major Marwah project and ensures that Ritesh heads it. The ensuing battle resembles the cold war where pesticides are detected in the Sehgal brand, Just Chill. Ambitious Vinay Sehgal goes ahead with his plans in spite of the negative report of FDA. It goes without saying; Marwah gets back to him and soils his image completely. In all this hullabaloo of opportunism, the love of live-in couple Nishi and Ritesh has to deal with tough times. What they do, whether they manage to ride the tide is the crux of the story. Or, in other words, there is no scope for emotions in the corporate world. They learn it the hard way. And they thought they knew everything.Bipasha Basu has given the best performance of her career. Her suave chic look, dapper suits, closely cropped hair and moist eyes convey a hell lot of misery and claustrophobic loneliness. And obviously she has had her fill of glamorous bimbette song-n-dance; it's time for the real thing baby. Kay Kay Menon is smoldering lava of perfection. His restless energy and deep dark eyes can do magic with the vocabulary of silence. Rajat Kapoor as Vinay Sehgal is another bright spark. In fact he is a total surprise. For his calm exterior inhabits an ambitious monster. Raj Babbar as Dharmesh Marwah justifies his reputation of being a fine actor. But the disappointments are the two young guns Minisha Lamba and Sammir Dattani who are completely wasted in spectator parts.As for Madhur Bhandarkar's direction, then hats off to this master creator. For, he takes chances with the idiom of stream of consciousness. He also takes the requisite risks by shocking the viewer sensibility by showing the stark naked truth. He never deviates from his vision to accommodate cinematic liberties.

Through the film knits a compelling criss-cross of agile entrepreneurship it's the heart that eventually triumphs over the head in this smartly-told drama of doom and redemption. Corporate is about the vicious circle of ambition in the private sector, and how human emotions and life have no significance in it, thus it teaches all to learn the survival means to be the length in this rude corporate world.

Due credit is given to an employee's contribution, thus by throwing a party in honor of Nishi (Bipasha Basu) and her inspiration (Ritesh Sahani) Kay Kay Menon. The transformation of Bipasha from middle class city girl to a working woman is amongst the most convincing aspects of the film. It teaches us that there is equal opportunity for all employees, if anyone can pose that quality. Employees can accomplish and achieve their full potential. There is a stronger communication and information dissemination among the employees regarding the company's policies and issues.

In movie corporate, Meet the handful of men and women, who hold in their hands the power to influence the lives of unsuspecting millions? Live their lives. Learn their lies even to be such successful like them. Thus proves the picture that corporations produce dedicated leaders with a vision and purpose. This film takes a deep insight in the mindset of these powerful people and attempts to find out what makes them tick. It explores the nexus between the corporate world and the political; and follows the trail of sex and corruption that hides behind a glittering and glassy exterior. And thus the movie gives insights of the reality, and is making the ambitious young learn the hard, rough beats of life. The film shows how the corporate world functions - their style of working, their language, boardroom dramas and rival groups vying for one-upmanship.

The film is a must-see, especially for all those aspiring professionals who are ready to do anything to be at the top. It subtly conveys the message that one should not compromise one's principles. As the morally upright, Nishigandha who steals her rival's project only to pay an unimaginable price for her indiscretion, which initiates the need for understandable guidelines of the employees in their selves. Madhur aptly portrays the deceitfulness and underhand tactics behind the snazzy, suave and sophisticated demeanor of the corporate world and the people associated with it. In a world that may bring fame and fortune, one definitely has to pay a price but just how high a price is paid, Madhur delves into this aspect. Like Chandni Bar and Page 3, Corporate sets its feet firmly in a culture-specific work-oriented milieu. It then finds an emotional bedrock in its innumerable characters, portrays them as people trapped in ambitions and desires over which they've no control after a point to make us learn that hard part. Madhur manages to explore the psyche of the corporate world and the people who are associated with it. Corporate reiterates the belief that behind power, money and glamour there is a lot of deceit, lies and an erosion of moral and ethical values. Corporate shows the extent to which people can stoop to for success, power and money; it has also explored the close connection between politics, the film world and the corporate world. It shows how sex and scandal are used to the advantage of the players of the game. Ultimately the corporate world war has an effect on the day to day functioning of common people and they are the ones to suffer. Corruption is a deep-rooted aspect in the corporate world and Madhur manages to portray this aspect quite clearly and convincingly. The Thin Line between right and wrong, success and failure, profiteering and ethics, loyalty to your company and loyalty to yourself is well played out by Madhur Bhandarkar (MB). Here in this movie the leaving of CEO Naveen Shroff (Harsh Chaya) reminds us the fact there in some ways some people are, who tries at least to care for the commons; it creates a great relief from being lonely out in the way of justice along with trying to survive in the rude corporate world.

It is criticized as a futile endeavor to "pigeonhole" or categorize the organizational culture itself. The movie welcomes to the world of Corporates. A battlefield of power-hungry people, a world filled with deceit and corrupted minds, where wealth, fame and success are fought over. And rules don't exist.

It showed the fact that When the market opens up to international players, competition gets fierce. And the battle for supremacy begins. Moral codes are abandoned and ethics are forgotten as these two bitter rivals embark upon a deadly game of monopoly. The harm that the common man faces due to some cheap egoistic rivalry has even been portrayed in this movie. Success and prestige take precedence over everything else. Good is no longer good enough. And people are driven to the brink of insanity. All in the name of business. If the war was just between two companies then their battles should've remained behind the scenes. Unfortunately, its implications have an impact on the common man. The film also explores another shocking issue - the use of actresses by businessmen to lure politicians. I n his film 'Corporate', Bhandarkar takes a dig at the corporate world and exposes the depravity that has become an intrinsic part of the business culture in the times of cutthroat competition. The movie mostly focuses the ugly sides of this culture - top executive sleeping with high-class girls, the nexus of corporate world with corrupt politicians, the innocent taking the fall while the guilty walks away free. At the end of the day, the film will have you believe that many of the executives in their well-preened suits and ties are morally bankrupt within.

Deceit + Corruption = Corporate, The film takes a candid look into the world where nothing matters more than profits, power and prestige. Where wealth, fame and success takes precedence over human emotions. Where one has to step upon another in order to raise a rung higher in the corporate ladder. In this corporate tussle, covert business tactics are played. People are manipulated, moral codes abandoned and ethics forgotten.


orporate is Madhur Bhandarkars expose on a behind the scenes functioning of the corporate world. So finally it's about the conscience. All of Madhur Bhandarkar's best worksand this certainly qualifies as a fine progressive piece of cinemahave finally boiled down to the question of the conscience and the individual.Madhur aptly portrays the deceitfulness and underhand tactics behind the snazzy, suave and sophisticated demeanor of the corporate world and the people associated with it. In a world that may bring fame and fortune, one definitely has to pay a price but just how high a price is paid, Madhur delves into this aspect. Corporate is a social drama by Madhur Bhandarkar and its key players are Bipasha Basu (Nishigandha Das Gupta), Kay Kay Menon, Rajat Kapoor, Raj Babbar, Sammir Dattani and Minisha Lamba. The music has been done by Shamir Tandon.Kay Kay Menon playing the ambitious but conscientious corporate wheeler-dealer run by an unscrupulous tycoon (Rajat Kapoor) who would go to any length to make his way up the corporate ladder, is so adept at showing his troubled conscience you wonder which came first the conscience or movies crystallizing its dilemma.

The corporate world so much a part of television serials has never been exposed on the large screen since Shyam Benegal's Kalyug. To his credit Bhandarkar, with considerable help from his editor, slices through these ambition-driven people with the urgent hiss of a car negotiating a craggy highway.The bumps and jerks in these snarled lives are seldom detrimental to Bhandarkar's tremendous knack of storytelling.This is a director who packs in a precious punch in the plot. The screenplay that Bhandarkar has co-written with Manoj Tyagi has enough twists and turns to make the corporate jargon decodable to the lay-person.Like Chandni Bar and Page 3, Corporate sets its feet firmly in a culture-specific work-oriented milieu. It then finds an emotional bedrock in its innumerable characters, portrays them as people trapped in ambitions and desires over which they've no control after a point. T

hough Bhandarkar forms an amazing criss-cross of undercurrents in the two rival families headed by Rajat Kapoor and Raj Babbar (there're even the peons making nudge-nudge-wink-wink remarks about their bosses) the narrative finally narrows down to being a burnished love story between two colleagues, played with rhythmic restrain by Kay Kay and Bipasha, working on the same side of the fence, and yet drifting away due to their inability to control the swing of destiny. Corporate has two main players the Sehgal Company headed by Vinay Sehgal (Rajat Kapoor) and the Marwah Company headed by Dharmesh Marwah (Raj Babbar). Both companies have their key players and Nishigandha (Bipasha) plays a major role in the Sehgal industry. Each company tries to gain an upper hand over the other be it in acquiring projects or tearing down the image of the other. The Marwah group gets an esteemed and much coveted project which pushes the Sehgal group to come up with an equally lucrative and high profile project. The Sehgal group comes up with a lucrative project but at the expense of their competitors. Nishi steals an idea from her competitors and uses it as leverage for her own company which led her to pay an unimaginable price for her indiscretion; Bipasha Basu pulls out all stops to deliver a performance that avoids artifice. Nishi who holds her own in this ruthless war, and keeps up in pace with all the players steals the idea of a cola launch from their competitors. She felt no qualms taking advantage of her sexuality to con the CEO of the Marwah group. The diversity in Bipasha's character goes to portray that behind an uncompromising, unethical, ruthless corporate businesswoman also breathes a heart that is blindfolded and vulnerable the cola is launched but the drink is somehow contaminated and this is when the Marwahs decide to get back at the Sehgals for stealing their idea. The Marwahs decide to expose the Sehgals and their contaminated soft drink. Now its a war and each side will go to any length to win the battle and tarnish the others image. Moral codes are broken, jealousy, power and greed emerge in the forefront and Nishi realizes that she is nothing more than a mere pawn in this murky game. Meanwhile Nishis relationship with her live in boyfriend too is going through turmoil. Politicians and other power hungry people all become a part of this war and join sides.This one is straight from the heart. Though the film knits a compelling criss-cross of agile entrepreneurship it's the heart that eventually triumphs over the head in this smartly-told drama of doom and redemption. CORPORATE begins with a narration by Atul Kulkarni as the reels unfold; the viewer gradually slips into a world of deceit, treachery and betrayal. The narrative moves at a brisk pace, with the viewer being on the edge all the while. The transformation of Bipasha from middle class city girl to a working woman is amongst the most convincing aspects of the film.The camera (Mahesh Milaye) doesn't stop long enough to absorb Aje Monge and Manoj Tyagi's penetrating words. Bhandarkar moves quickly and surely through the corporate labyrinth. His well-researched plot finds its level within the characters' conscience. Madhur aptly portrays the deceitfulness and underhand tactics behind the snazzy, suave and sophisticated demeanor of the corporate world and the people associated with it. In a world that may bring fame and fortune, one definitely has to pay a price but just how high a price is paid, Madhur delves into this aspect.I

n the pre-interval period the tactics of the corporate world may seem quite alien to someone who has never personally been a part of this world. However white collared professionals will clearly identify with many characters that are a part of the corporate world. The masses though may not be completely intrigued by the glitz and glamour of the corporate world. However the post interval part of the film has a lot of emotion, drama and a gripping climax that definitely captivates the interest of the audiences. But the constant use of corporate terminology which is a little too hi-fi for a general audience could have been worked upon in a better manner. Madhur has clearly also used some unnecessary fixtures from his previous successful films like the repetition of drivers and peons gossiping about the personal lives of their bosses. And it also comes across in certain places that perhaps the director has used sensationalism to add a touch of shock value to the film. Also the expose style execution is similar to the style of Madhurs earlier films like Chandini Bar and Page 3. Unfortunately Madhur Bhandarkars expose also seems to highlight only the negative side of the corporate world and at times it seems like a fairly biased opinion. We're finally watching them with their souls naked to the camera. Every performance from Bipasha Basu to Sammir Dattani (who plays a brief but bright part of a young executive in her office) is credible and often compelling. Rajat Kapoor and in brief role Lillete Dubey, are front-runners in the performing sweepstakes.Yes, the film's industrial mood and language may be impenetrable to those who think tycoons wear expensive suits and have meetings in 5-star hotels. Look at the lies beneath, and the gloss vanishes, the grime bubbles to the surface. His plot is wide and often deep, giving incidental characters a sudden but sure sweep of self-expression. Rajat Kapoor's domestic life or the beginnings of a romance between new recruit Minisha Lamba and Sammir Dattani are dealt with in just one sequence each. Bhandarkar is a past-master wielding the whip over his plot until the characters sing in a language of pain hurt and atonement. The larger picture secretes some startling comments on morality in a ruthless profession.To begin with Corporate may lack the dramatic intensity of the director's earlier works. But once Bhandarkar takes you in, he turns the screw hard, reminding us of how far away ambition has driven us from our dreams.


o, never ethics can be identified as a dead issue, as it is human means of conducting.

Somewhere along the way, as we chase our goals, deadlines, targets or simply our daily to-do lists, we tend to forget the real issues in the world outside our windows. This post may seem a tad more emotional than previous ones. Recent developments impel to cut across all boundaries and appeal to leadership to shake off the 'bigger-larger-higher' stupor that has consumed business.

The very least we can do is to be honest about what we do each day


here is so much poverty, so much hunger across the world. Greed for revenue and profits can only transform our world into an animal kingdom. It matters little what you do as long as you live your life with pride. It is fine to earn more as long as it is done honestly and not at the cost of others.

I am not being nave to say the world can be completely honest. All I am saying is the more of us have to find our true passion and work for that passion honestly. And in doing so, help our people find pride in their work and the thrill attached to that rather than in hanging an 'available for rent' board around our necks.

The recent terror attacks in Mumbai offered a window of opportunity for people from all religions and sects of Indian society to come together and strengthen the war against terrorism. The Satyam disclosure has had a similar effect on the corporate world in India. It is resulting in a search for the 'ethical quotient' among leaders. Going beyond the intelligence quotient and the emotional quotient, it is seeking answers to important questions such as: How much is too much? How big do you want to be? How far are you willing to go to get there? Is being big more important than being trusted?It is a leader's approach to these questions that determines the destiny of a company.

Unlike popular perception, corporate governance is not merely ensuring adherence to a set of rules


t is also not about smart brand-building exercises to manage "perceptions." It is less about policing and posturing and more about nurturing trust as an intrinsic part of an organizational culture.

Trust is the only currency that can sustain a corporation through the turbulences over its lifecycle. And, in my experience, one of the most uncomplicated ways of seeding trust is through transparency. This fabric of trust can be woven with simple but very effective tools like direct and open employee-CEO/manager dialogues, either in-person or through interactive platforms like blogs, employee polls with results available to all, and access sans gate keepers.

The other pillar on which trust can be built is a culture of accountability of management to its employees, and not the other way around. We need to simply invert the traditional prism of how businesses should be run. We all know that accountability of leadership is non-negotiable to all stakeholders -- customers, investors, shareholders, regulators. But the one stakeholder that is often missing in accountability is the most important - our own people. We owe it to the thousands and millions of hard-working people who have scripted our success. Who have trusted us and woken up every morning with a passion for their work.

A cat may have nine lives to live, yet leaders have only one


e need to win back their trust. If we destroy our reputation in search of profits, we destroy our pride and ourselves. We see an opportunity ahead of us to stop, think and act by redefining the purpose of existence of our companies beyond revenues and profits. More importantly, we need to stand accountable to that vision each day.

Business ethics is an interesting branch of business theory, primarily because of the fact that they are inherently interesting in a market economy. People tend to be extremely distrustful of corporations in market economies and the bigger they are, the worse that problem of trust usually gets. Business ethics therefore are politically charged in many different circumstances and that in turn serves to make them interesting. Aside from this academic interest however, business ethics are also important for a company and its success. Here are some ways in which this is true.

Public Image


t is impossible to discuss business ethics as a branch of academia without taking a look at the relationship between business ethics and public image. Each corporation has a particular public image, which represents the way in which the public views the corporation. Wal-Mart, for example, has a terrible public image. Toyota, on the other hand, has a very positive one. These public images are the result of a number of different things, but they are primarily the result of the way in which a corporation acts with respect to the different things around it.A corporation's environmental policy, the way they treat their employees and the way they treat the communities they exist in are all part of their overall behavior and this in turn is the principle factor in determining their public image. As proof of this, you will notice that even though Wal-Mart makes products that have a decent quality and an extremely low price, they still have a negative public image.

Since public image is largely a result of company behavior, business ethics play a large role in determining public image since they determine behavior. And public image is important to success in most cases, which is one of the reasons as to why business ethics are important to a company's overall success.



nother reason that business ethics are important is the relationship they have to investment. When a person or an entity is considering investment in a particular stock, there are a number of things they take into account. Aside from the quantitative factors surrounding a company's profit margin a future prospects, consideration is also given to a particular company from the point of view of the qualitative aspects such as their public image and the products that they happen to sell. All of these things are taken into account before the final investment is made.

Therefore, a company that would like to encourage extra business investment is a company that has a strong sense of business ethics. Part of business ethics is responsibility to the investor and for that reason companies with strong reputations in the field of ethical business behavior are also companies that tend to attract more investment from people that are new into the market. Investment is most definitely important to success.



n the business world, joint ventures happen all the time. They happen all the time because they are ultimately of great importance to the bottom lines of businesses. A business can be made or broken on just one joint venture and part of the reason that joint ventures are successful is that they combine the forces of two extremely powerful companies on occasion.If we want your company to do well in joint ventures, then you need to have good partners. The only way to get good partners is to have a good reputation both in terms of a track record and in terms of your business overall. And of course, the best way to get a good reputation is to ensure that your company has a strong tradition of ethical business behavior.


here is no doubt that businessmen perform business activities to earn profit. But as a human being a businessman should not lose his ethics to earn more. He should respect humanity, culture, beliefs and should think himself as a server of his customer. He should respect the ethical aspect of business and should abandon the money monger characteristics.I

n Islam it is said that, Trustworthy, truthful Muslim businessmen will stand beside the Shahid on the day of Akhirat. So, we should know the responsibility and importance of business activity and should act accordingly. Assignment

Ethical View of the Movie Corporate


Submitted by

Md. Habibur Rahman

ID No: 41222009

Md. Mahbubur Rahman

ID No: 41323069

Rubel Miah

ID No:41222007

Submitted to

Dr. Md. Morshed Hasan Khan

Associate Professor

Dept. of Marketing

University of Dhaka



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