©tapes: international #24

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design & visual culture

Text of ©tapes: international #24

  • design and visual culture

    Summer

    201

    1

    24

    scan

    dinavia gra

    phic des

    igner

    por

    tfol

    ios sa

    ndr

    ine pe

    lletier visu

    al waves

    issue 24 summer 2011GB 25

    de E28 it E24

    issn 1767-4751

    Printed in France

    EI24_couv_223x275mm.indd 1 08/06/11 11:35

  • 8 :

    n 24IMAGES & QUICK HITS

    P10

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    P25

    P28

    P32

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    P30

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    LUDOVICA GIOSCA

    MATT SHLIAN

    CLEMENS BEHR

    P12 EKTA

    P22

    GUERRA DE LA PAZ

    BROGEN AVERILL

    PRACTICE + THEORY

    CAMPING DESIGN

    MARIAN BANTJES

    ED AWARDS 2011

    EDUARDO DEL FRAILE & ALEXIS ROM ESTUDIO

    EDHOLM ULLENIUS AND HAOSHI DESIGN

    FILIP DUJARDIN

    GAT LYRIQUE

    SCANDINAVIANDESIGN LAB

    Cover by Geoff McfetridgeGirl, 30 x 40 cm, 2010. 2010. Geoff Mcfetridge, The Westest Show, The Half Gallery, NewYork.Fonts: Boton by Albert Boton,Oranda by Gerard Unger, Kievit by Michael Abbink.

    P40

    P70 BY YOLANDA ZAPPATERRAYolanda Zappaterra is a writer and designer.

    P78 BYCLARE MCNALLYFormer advertising copywriter at TBWA, Clare McNally works as a journalist and editor.

    WINK, WORK LABS ANDIVANNA SHASHKINA

    ALVVINO ANDCONTAINER

    PORTFOLIOS THE GRAPHIC DESIGNERSMIRROR

    BYCAROLINE BOUIGE

    BYCAROLINE BOUIGE

    MARIMEKKO

    CLARATERNE

    P42

    SACMAGIQUE

    P46 BY CAROLINE BOUIGE

    MATTIHAGELBERG

    STOCKHOLM

    DESIGN

    LAB

    P50 BY ISABELLE MOISY

    P58 BY CAROLINE BOUIGE

    YOKOLAND

    P64 BY ISABELLE MOISY

    KOKORO& MOI

    SCANDINAVIAN PORTFOLIOS

    A CLOSER LOOK

    Summer

    201

    1

    24

    scan

    dinavian por

    tfol

    ios san

    drine pe

    lletier visua

    l waves

    dra

    eger

    sag

    meister

    issue 24 summer 2011GB 25

    de E28 it E24

    issn 1767-4751

    Printed in France

    design and visual culture

    EI24_sommairep.indd 8 30/05/11 11:27

  • : 9

    P88 BYVANINA PINTERVanina Pinter teaches history of graphic design in Orlans and Le Havre.

    P104 BYJOL VACHERONWeb editor now resident in London, Jol Vacheron teaches visual culture at the ECAL in Lausanne.

    BY SILVIA SFLIGIOTTIP124

    OPINION

    WWW.ETAPES.COM/ENGLISH

    P140 BOOKS

    P132 BYRAQUEL PELTADesign historian, teacher and author of a book about the design profession.

    P137 BY ANNE BEYAERT-GESLINHead of CeRes, she teaches the semiotics of images, the media and objects at Limoges University.

    A composer and musician who also teaches at the ENM (cole Nationale de Musique) in Villeurbanne, France..

    Pierre Ponant is a teacher at the cole des Beaux-Arts, Bordeaux.

    BY GRALD VENTURI

    BY PIERRE PONANT

    Designer and professor at the Free University of Bozen and the SPD (Scuola Politecnica di Design), Milan..

    P98P114

    CAPERSANDGOINGAGAINSTTHE GRAIN

    THE DOUBLE

    LIFEOF GRAPHIC DESIGNERS

    DRAEGERTHE VOICE OF

    INK

    P129Chantal Prodhom is director of MUDAC (Muse de Design et dArts appliqus contemporains) in Lausanne.

    BY CHANTAL PRODHOM

    GOODBYEPOSTERS?

    STEFAN

    SAGMEISTER

    THE LABELTHE BOTTLEAND THE CONTRADICTION

    OF TIME

    VISUAL WAVES

    MUSICNOTATION

    WAVESOF ALTERNATION

    P112 BY ISABELLE MOISY

    FRANCIS BAUDEVIN

    Isabelle Moisy is editorial coordinator of tapes: magazine.

    EI24_sommairep.indd 9 30/05/11 11:27

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    ei24_ektap.indd 12 30/05/11 11:29

  • :13

    Through the Looking-GlassIn his compositions Ekta strikes a balance between abstract and figurative art. Human morphology is not immediately apparent in his portraits. A dash of caricature and a splash of paint is all it takes to turn passers-by in the street into fairytale characters. With particular care given to the palette of colours, the aerosol ends up plunging the image into a semi-reality, a vaporous world provided with a solid base and resonance through the insertion of highly concrete objects and details. Swedish-born Ekta now works in London and adds his personal touch to decorations on T-shirts, skateboards and concert posters. CBwww.ekta.nu

    ei24_ektap.indd 13 30/05/11 11:29

  • Eco Tin CanThe American population gets through 106,000 tin cans every 30 seconds.Designed by the Haoshi and PLA studios, the new environmentally-friendly Tin Can range, produced in a limited run, invites consumers to rethink their behaviour with regard to food packaging in the throwaway age. The Tin Cans are in PLA (Poly-Lactic Acid), a material that is biodegradable in 180 days. In this eco-minded effort, the packaging has no illustrations and no paper. Each can is reusable: it has a double insulation capsule and can withstand temperatures from 20 C to + 110 C. Tea, coffee or fruit juice: just unscrew the top cover and choose your days beverage! A-SCwww.haoshi.com.tw

    haoshi Design Taiwan

    PackagingOverweight. Designing packaging is becoming a real challenge. The accumulation of graphic elements is no longer a seller. Nor is the slogan in fluorescent lettering. With the superposition of colourful banners, grotesque, simplistic illustrations or other information about the products qualities, the identity of the contents and container disappear, buried under a horde of logos illustrating multiple buyouts of a brand name by multinationals. But how do we still manage to find the desired brand or product on a shelf, and worse still, to read

    Cocoa PaintingWith its flat tints in bright colours, it looks like a Paul Klee. Commissioned by Stockholms modern art museum Moderna Museet, this is a bar of chocolate in packaging inspired by the work of Olle Baertling, a female Swedish artist who was doing shows at the museum at the same time as the cocoa product came out. Designed by the Swedish studio Edholm Ullenius, the food packaging is in the image of its two founders, the graphic artists and illustrators Sissi Edholm and Lisa Ullenius: full of vitality yet sober. IMwww.EdholmullEnius.sE

    Edholm Ullenius Sweden

    what is in it? A recent experimental work by the Turkish agency Antrepo highlighted the steady increase in writing and images on everyday packages over the last few years. By gradually removing certain graphic elements from the label a can of Red Bull, a jar of Nutella or a packet of Nesquik the original logo and the objects silhouette are laid bare, sometimes revealing a sophisticated but forgotten form. The meaning and consistency of man-made products would have disappeared altogether had not certain shopping sectors

    advertised new operating procedures. Luxury goods turned to artists or designers for solutions. A few major brands are still looking for original ideas to catch the eye, simplifying line and graphic codes while seeking to keep to the functional contingencies that have become almost primordial: a product has to be transportable, easy to use intuitive if possible be part of a sustainable process or environmentally friendly, slip into the background or be a fun item, and of course attractive too. A quick tour of current packaging.

    30:

    ei24_packagingp.indd 30 30/05/11 11:38

  • home-Made Ice CreamThe ice cream specialists Honey & Mackie called in the designer Scott Thares to spruce up the packaging for their little tubs. A patchwork of letters and information combines several coloured typefaces in tints recalling the fl avours of the products. The same colours are used for the ground on which the white lettering of the logo is set. The packaging has an old-school effect reminiscent of ice cream sundaes at the fairground. A-SCwww.winK-mPls.com

    Wink USA

    hair-raising Chocolate!Sweet & Hot invites adventurous chocolate lovers to a spicy culinary experience! A student at the British Higher School of Art and Design (Moscow), Ivanna Shashkina chose an original, dynamic illustration for the packaging of this project, combining sweet cocoa and sharp vermilion colours. Snippets of text in handwritten lettering in label-bubbles are intended for hungry young consumers. On each product, the face of a young woman with a spiced-up hairdo gives chocolate lovers a foretaste of what is coming to them! A-SCwww.BEhancE.nEt/iVannash

    Ivanna Shashkina Russia

    Less is moreA registered trademark of the White Fences Vineyard company, Meteor adopts a very simple design echoing its stage name. Designed by the American Work Labs studio, for this range of wines the packaging reaches out into an intergalactic universe. Like the Virginia night sky, the dark tall glass scintillates all the way round. A meteor, the moon and the solar system in turn dress it in white dots. As a side note, the illustration of an apprentice astrologer is hidden behind each bottle. It turns it into an astronomers telescope opening up onto a really starry sky once emptied! A-SCwww.woRKlaBs.com

    Work Labs USA

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    ei24_packagingp.indd 31 30/05/11 11:38

  • Crumple, unfold!Large cities all contain within them the historical marks of people traf c fl ows in every age. So many visible and invisible traces make up the urban kernel forming folds and connecting spaces that cannot be erased. To escape from this jungle, the Palomar company asked the Alvvino studio and the designer Emanuele Pizzolorusso to devise an intuitive graphic design for Crumpled City, a collection of guides and maps of large cities. The booklet is in a small format and comes with a map on recycled paper that is