Estudio Propio: MÁSTER EN DECISION MAKING & INNOVATION … · Van der Kaa, H. and Buysch, E. (2014): Towards a new Transmedia Engagement Metrics Model. The conducttr Conference

Estudios Propios 1

Estudio Propio: MÁSTER EN DECISION MAKING & INNOVATION

Código Plan de Estudios: EL17

Año Académico: 2018-2019

ESTRUCTURA GENERAL DEL PLAN DE ESTUDIOS:

CURSO

Obligatorios Optativos Prácticas Externas

Memoria/ Proyecto

Créditos Créditos

Nº Asignaturas

Créditos Nº

Asignaturas Créditos Créditos

1º 54 10 30 6 90

2º

3º

ECTS TOTALES

54 10 30 6 90

PROGRAMA TEMÁTICO:

ASIGNATURAS OBLIGATORIAS

Código Asignatura

Curso Denominación Carácter OB/OP

Créditos

703908 1 DECISION MAKING OB 6

703909 1 PROJECT MANAGEMENT OB 6

703910 1 DIGITAL CAPACITIES OB 6

703911 1 STRATEGY, LAW & ETHICS OB 6

703912 1 LEADING PEOPLE AND TEAMS OB 6

703913 1 INVESTMENTS & FINANCE OB 6

703914 1 PRODUCT MANAGEMENT & PRODUCTIVITY OB 6

703915 1 INNOVATION & CHANGE OB 6

703916 1 EFFECTIVE BUSINESS WRITING OB 3

703917 1 EFFECTIVE COMMUNICATION IN A GLOBALISED WORKPLACE

OB 3

PRÁCTICAS EXTERNAS

Código Asignatura


Créditos

703918 1 INTERNSHIP PLACEMENT IN COMPANY OB 30

MEMORIA /PROYECTO

Código Asignatura


Créditos

703919 1 FINAL PROJECT OB 6

Carácter: OB - Obligatoria; OP – Optativa

Estudios Propios 2

GUÍA DOCENTE

Año académico 2018-2019

Estudio Máster en Decision Making & Innovation (EL17)

Nombre de la asignatura DIGITAL CAPACITIES

Carácter (Obligatoria/Optativa) OB

Créditos (1 ECTS=25 horas) 6

Modalidad (elegir una opción)

Presencial

x Semipresencial

On-line

Tutora responsable Weronika Czarnomysy

Idioma en el que se imparte Inglés

DISTRIBUCIÓN DE CRÉDITOS (especificar en horas)

Número de horas presenciales/on-line asistencia profesor tutor 42

Número de horas de trabajo personal del estudiante 108

Total horas 150

CONTENIDOS (Temario)

Digital capacities are already an essential requirement for young people to succeed in an increasingly digitized society where individual and societal-level needs and interests constantly change, as do technologies and infrastructures. Not only are these skills demanded for an increasing a huge number of jobs, they also are a requirement and a right of citizens, if they are to be functional in today’s society.

The objective is to facilitate the familiarization of the students with the training and our methodology whilst developing a range of digital skills that ensure them to have the skills required by the labour market and an increasingly digitized society. We want our students to have a general overview of all tools and resources that are available to them in the digitalized world in order to make the most of them and stand out in a digitized society.

Throughout the course we focus on storytelling and how social media is important to brand him/herself effectively in digitalized world. This way, we will cover the concept of Transmedia storytelling and how it is used to engage the audience and expand influence in a sustainable and constructive way. We will use a mix of reading, case studies, videos, webinars and written assignments to help students to build their personal brand using the tools and resources available nowadays.

The students will cover the following topics during the module:

● Social learning

● Transmedia Storytelling

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By the end of this course, the students should be able to:

● understand the digital skills and capabilities that are required for a range of roles. ● integrate social media to promote and share a story. ● develop stories by following the multiple stages of the writing and creative process, with an emphasis

on substantial revision. ● convey stories through the multiple layers of words, sounds, music, images, photos, animations, and

more

● gain experience with publishing and distributing digital stories on the web

● experiment with storytelling strategies from fiction, comics, and film-making. ● craft stories about specific moments and events that relate to larger themes in your life, including

your goals, relationships, identity, passions, struggles, values, and so on

EVALUACIÓN

Learning is supported by readings, webinars, case studies, forums and questionnaires as well as written assignments.

Evaluation consists of completing activities during the module and participate actively in forums, webinars and questionnaires.

The teaching-learning methodology promotes a system of continuous evaluation, for which it is necessary to complete each one of the proposed activities.

Evaluation criteria

● Mastery of theoretical and practical knowledge. ● Application of the concepts and main ideas to the proposed activities. ● Well-structured and well-founded answers. ● Clear and coherent written. ● High involvement during the development of the activities.

Qualification criteria

● Activities submission in which the mastery and application of conceptual knowledge studied in the course is demonstrated (60%)

● Active participation, with coherence and rigor, in complementary activities (20%) ● Active participation in the internship related to the course (20%)

To pass the course, students must achieve a grade equal to or greater than 5 (on a scale of 10 points). Students who do not pass the continuous evaluation will have the option of an extraordinary evaluation that will consist of a test and / or specific activities. The type of test and the date will be announced on the online platform. It is recommended that students contact their instructor before the scheduled date.

BIBLIOGRAFÍA

Transmedia Storytelling

Estudios Propios 4

Anderson, C. (2006): The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion.

Bartle, R. A. (2003): Designing Virtual Worlds. NRG-Programming.

Guber, P. (2011): Tell to win: Connect, Persuade and Triumph with the Hidden Power of Story.Profile Books.

Jenkins, H. (2003) Transmedia Storytelling. MIT Technology Review, January 15.

Pratten, R. (2015): Engaging Your Audience. Culture Hacker. Workbookproject.com. http://workbookproject.com/culturehacker/2010/08/30/engaging-your-audience/ (27/8/2015)

Pratten, R. (2011): Getting Started with Transmedia Storytelling: a practical guide for beginners. Robert Pratten, 2011.

Roberie, R. (2007): Mark LeBlanc’s Taxonomy of Game Pleasures. Rachel Roberie’s Media Blog. https://rroberie.wordpress.com/2013/03/07/game-pleasures/ (27/8/2015)

Sáiz Ripoll, A. (2015): Literatura. El cuento maravilloso o de hadas. Islabahia.com. www.islabahia.com (26/8/2015)

Salen, K. and Zimmerman, R. (2004): Rules of Play: Game Design Fundamentals. Massachusetts Institute of Technology.

Scolari, C. A. (2013): Narrativas Transmedia: Cuando todos los medios cuentan. Deusto.

Van der Kaa, H. and Buysch, E. (2014): Towards a new Transmedia Engagement Metrics Model. The conducttr Conference.

Yákovlevich Propp, V. (2010): Morphology of the Folktale. University of Texas Press.

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Social Research

Bersin, J. (2017). The Disruption of Digital Learning: Ten Things We Have Learned. LinkedIn Influencer, Digital Ed.

Chui, M; Manyika, J; Bughin, J. et al. (2013). The social economy: Unlocking value and productivity through social technologies. McKinsey Global Institute. Hosier, A;

Bullis, D; Bernnard, D. et al. (2014). The Information Literacy User’s Guide: An Open, Online Textbook. University of New York.

Lu, J. (2017). Using Social Networking Environments to Support Learning Engagement. Bibliolabs.

Praiser, E. (2011). The Filter Bubble: What The Internet Is Hiding From You. Penguin.

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Social Media

Adler, P. & Kwon, S. (2002). Social capital: Prospects for a new concept. Academy of Management Review.

Ahuja, G. (2000). Collaboration networks, structural holes, and innovation: A longitudinal study. Administrative Science Quarterly.

Estudios Propios 5

Baeza-Yates, R. & Ribero-Neto, B. (1999). Modern Information Retrieval. Massachusetts: Addison-Wesley Longman Publishing Co.

Bailyn, E. (2013). SEO Made Easy: Everything You Need to Know About SEO and Nothing More. Ed. Que.

Barabasi, A. L. (2002). Linked: The New Science of Networks. Cambridge, Perseus.

Brown, J. S., & Duguid, P. (2000). The social life of information. Boston: Harvard Business School Press.

Cohen, D. & Prusak, L. (2001). In good company: How social capital makes organizations work.Boston: Harvard Business School Press.

Dawson, R. (2003). Living networks: Leading your company, customers, and partners in the hyper-connected economy. Upper Saddle River, NJ: Financial Times Prentice Hall.

Reagans, R. & Zuckerman, E. (2001). Networks, diversity, and productivity: The social capital of corporate R&D teams. Organization Science, 12(4), 502-517.

Shirky, C. (2012). Excedente cognitivo: Creatividad y generosidad en la era conectada. Barcelona: Deusto.

Wenger, E.; White, N. & Smith, J. (2009). Digital Habitats: Stewarding Technology for Communities. Portland: CPsquare.

--------

Networking

Adler, P. & Kwon, S. (2002). Social capital: Prospects for a new concept. Academy of Management Review.

Ahuja, G. (2000). Collaboration networks, structural holes, and innovation: A longitudinal study. Administrative Science Quarterly.

Baeza-Yates, R. & Ribero-Neto, B. (1999). Modern Information Retrieval. Massachusetts: Addison-Wesley Longman Publishing Co.

Bailyn, E. (2013). SEO Made Easy: Everything You Need to Know About SEO and Nothing More.Ed. Que.

Barabasi, A. L. (2002). Linked: The New Science of Networks. Cambridge, Perseus.

Brown, J. S., & Duguid, P. (2000). The social life of information. Boston: Harvard Business School Press.

Cohen, D. & Prusak, L. (2001). In good company: How social capital makes organizations work. Boston: Harvard Business School Press.

Dawson, R. (2003). Living networks: Leading your company, customers, and partners in the hyper-connected economy. Upper Saddle River, NJ: Financial Times Prentice Hall.

Reagans, R. & Zuckerman, E. (2001). Networks, diversity, and productivity: The social capital of corporate R&D teams. Organization Science, 12(4), 502-517.

Shirky, C. (2012). Excedente cognitivo: Creatividad y generosidad en la era conectada. Barcelona: Deusto.

Wenger, E.; White, N. & Smith, J. (2009). Digital Habitats: Stewarding Technology for Communities. Portland: CPsquare.

Estudios Propios 6

GUÍA DOCENTE



Nombre de la asignatura DECISION MAKING




Presencial

X Semipresencial

On-line

Tutora responsable Bárbara Juan Martínez





Total horas 150


Decision making skills are essential for business success. The quality of your decisions will determine your effectiveness as a project manager and leader.

The overall course aim is to enable students to improve their skills to make effective decisions, manage projects in an assertive way and negotiate properly in order to boost their confidence in assessing problems accurately, evaluating alternative solutions, and finding the best option to a negotiated agreement.

Throughout the course we focus on negotiation and the skills that are required in the labour market to improve the students’ performance in the workplace. We will use a mix of reading, case studies, team exercises, webinars and reflective exercises to develop negotiation and decision making skills.


● Negotiation models

● Applied Negotiation

● Skills that matter

● Emotional and Cultural Intelligence By the end of this course the students should be able to:

1. apply basic problem solving and decision making skills in everyday construction duties. 2. to make all kinds of decisions ranging in importance and priority levels as project manager.

Estudios Propios 7

3. to negotiate effectively based on the strategies and techniques studied. 4. learn how to use analysis, synthesis, and positive inquiry to address individual and organizational

problems and develop the critical thinking skills needed in today’s turbulent times. 5. analyse a leader’s decision-making and role in negotiations. 6. analyse how strategies in negotiations affect how a leader is perceived. 7. identify the skills that are high in demand for the labour market. 8. apply concepts to enhancing personal development and organizational performance. 9. analyse a leader’s decision-making and role in negotiations. 10. gain confidence in assessing problems accurately, evaluating alternative solutions, and anticipating

likely risks.

EVALUACIÓN


Examination consists of completing activities during the module and participate actively in forums, webinars and questionnaires. The teaching-learning methodology promotes a system of continuous evaluation, for which it is necessary to complete each one of the proposed activities.

Evaluation criteria






BIBLIOGRAFÍA

Negotiation models

Fisher, R. and Ertel, D. (1995): Getting Ready to Negotiate: The Getting to YES Workbook, Penguin Books.

Jandt, F. (1987): Win-Win Negotiating: Turning Conflict Into Agreement, Wiley.

Estudios Propios 8

Kerry Patterson, K., Grenny, M., McMillan R. and Switzler, A. (2002): Crucial Conversations:Tools for Talking When the Stakes are High, McGraw-Hill.

Malhotra, D., Ku, G. and Murnighan, J.K. (2008): When Winning Is Everything, Harvard Business Review.

Mnookin, R.H., Peppet, S.R. and Tulumello, A.S. (2000): Beyond Winning: Negotiating to Create Value in Deals and Disputes, Harvard University Press.

Sebenius, J.K. (2002): Six Habits of Merely Effective Negotiators, Harvard Business School Publishing Corporation.

Stark, P. and Flaherty, J. (2002): The Only Negotiating Guide You’ll Ever Need, Broadway Books.

Stone, D., Patton, B. and Heen, S. (1999): Difficult Conversations: How to Discuss What Matters Most, Penguin Books.

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Skills that matters

Athena, G. (2014): Conversation with anthropologists – Part 2, World101x Anthropology of Current World Issues.

Autor, D. (2014): Polanyi’s Paradox and the Shape of Employment Growth. MIT, NBER and JPAL.

Dawis, R. and Lofquist, L. (1964): A Theory of Work Adjustment. Industrial Relations Center, University of Minnesota.

Goleman, D. (2000): Leadership That Gets Results. Harvard Business Review, March-April.

Golub, A. (2014): Conversation with anthropologists – Part 1, World101x Anthropology of Current World Issues.

Haney, S. and McCann, D. (2010): Leadership Charisma: Step by step to being a more successful and charismatic leader. S & H Publishing Company.

Hofstede, G. (1993): "Cultures and Organizations: Software of the Mind". Administrative Science Quarterly (Johnson Graduate School of Management, Cornell University) 38 (1): 132–134. March issue.

Mainiero, S. (2006): The Opt-Out Revolt: Why People Are Leaving Companies to Create Kaleidoscope Careers. Davies-Black Publishing.

Marx, K. (2008): Critique of the Gotha Program. Wildside Press.

Maslow, A. (1954): Motivation and Personality. Harper & Row Publishers.

Mighton, J. (2004): The Myth of Ability : Nurturing Mathematical Talent in Every Child. Paperback.

Perls, H. and Goodman, P. (1951): Gestalt Therapy: Excitement and Growth in the Human Personality, 1951.

Schwartz, S. (1999): A Theory of Cultural Values and Some Implications for Work. Applied Psychology; an international review. International Association of Applied Psychology.

Estudios Propios 9

Siliceo, A.; Casares, D. and González J. (1999): Liderazgo, Valores y Cultura Organizacional: Hacia una Organización Competitiva. McGraw-Hill.

Von Bertalanffy, L. (1969): General System Theory: Foundations, Development, Applications. Penguin University Books.

Weber, M. (1947): The Theory of Social and Economic Organization, translated by A. M. Henderson and Talcott Parsons. Edited with an introduction by Talcott Parsons. New York: Free Press.

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Applied negotiation

Fisher, R. and Ury, W. (2012): Getting to Yes: Negotiating an agreement without giving in, Random House.

Malhotra, D.; Ku, G. and Murnighan, J. K. (2008): “When Winning Is Everything”, in Harvard Business Review, May issue.

Mnookin, R.; Peppet, S. and Tulumello, A. (2000): Beyond Winning: Negotiating to Create Value in Deals and Disputes, Harvard University Press.

Raiffa, H. (1990): The Art and Science of Negotiation, Harvard University Press.

Salacuse, J. (2005): “The Top Ten Ways That Culture Can Affect International Negotiations” in Ivey Business Journal, March/April issue.

Shapiro, D. (2016): Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts, Penguin Random House.

Shell, R. (2006): Bargaining for Advantage: Negotiations Strategies for Reasonable People, Penguin Books.

Ury, W. (2007). The Power of a Positive No: How to Say No & Still Get to Yes, Bantam.

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Emotional and Cultural Intelligence

Amalia Petrovici, A. and Dobrescu, T.(2014). The Role of Emotional Intelligence in Building Interpersonal Communication Skills. Procedia, Social and Behavioral Sciences Browne, J. 2014). The Glass closet, why coming out is good business.

Earley, C. y Ang S. (2003). Cultural Intelligence: Individual Interactions Across Cultures.

Earley, C. y Mosakowski, E.(2004). Cultural Intelligence. Harvard Business Reviews (América Latina).

Fundación Bertelsmann (2012). Gestión de la Diversidad Cultural en las Empresas.

Hall, E. T. (1959). The Silent Language. New York: Doubleday.

Hofstede, G. (1983). Culture’s Consequences: International Differences in Work-Related Values.Administrative Science Quarterly 28 (4): 625–629.

Estudios Propios 10

Huntington, S P. (1996). The clash of civilizations and the remaking of world order.

IESE (2007). Libro blanco sobre la gestión de la diversidad en la empresa.

Inglehart, R. (1977) The Silent Revolution, Princeton University Press.

Inglehart, R. y Baker, W. E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review.

Inglehart, R. y Welzel, C. (2005). Modernization, Cultural Change and Democracy: The Human Development Sequence, Cambridge University Press.

Las Heras ,M. and Yin-Teen, L. (2010) Inteligencia Cultural para el líder del futuro. Revista de antiguos alumnos IESE No 19.

Preston, J. (2010). Culture Shock: The New Challenge in a Global Worls.

Schoeffel, V. and Thompson, P. (2007). Communication Interculturelle I, CINFO, Viena.

UNESCO (2003). Universal Declaration on Cultural Diversity

Estudios Propios 11

GUÍA DOCENTE



Nombre de la asignatura PROJECT MANAGEMENT




Presencial

x Semipresencial

On-line

Tutor responsable Manuel Lamata Legidos





Total horas 150


Managing projects is an essential skill nowadays as more businesses use projects to implement change in their organizations, or at least to stay in the game. When projects are managed properly, there’s a positive impact that reverberates not only in the success of the organization, but to its clients and reputation.

The overall course aim is to enable students to improve their project management skills in order to be able to immediately use that knowledge to effectively manage work projects. This way, the students will learn how to apply key project management techniques and tools to their job to make their assignments more successfully.

Throughout the course we focus on a strong working knowledge of the basics of project management and what is required to manage projects from a project team member’s perspective. It provides an introduction to the project management discipline and the different methods that can be applied to find an innovative solution to a specific problem. We will use a mix of reading, case studies, team exercises, webinars and challenging exercises to develop project management skills.


● Project Management

● Agile

● Project Appraisal

● Private Public Partnership

Estudios Propios 12


● manage complex projects in an efficient and effective way. ● use project management methods and techniques to propose solutions. ● understand the different types of projects, as well as the methodologies that best suit each one of

them; traditional or predictive methodologies, and adaptive or agile methodologies. ● acquire knowledge in project management in accordance with international standards of recognized

prestige: Project Management Institute (PMI). ● align the company’s needs with the best project management practices. ● obtain practical knowledge, updated and fully applicable to the reality of the project management

needs of organizations. ● learn general management and leadership skills that can help them lead a project more successfully. ● identify and manage risks

● understand the project procurement process.

EVALUACIÓN


Students will complete two assignments during the course, which consist of playing the role as project manager in order to learn how to identify and manage the product scope, create a project plan, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

Examination consists of completing activities during the module and participate actively in forums, webinars and questionnaires.


Evaluation criteria






Estudios Propios 13

BIBLIOGRAFÍA

Project Management

Managing Successful Projects with PRINCE2 (2009). The Stationary Office (TSO). London. Cobb, Charles (2011). Making Sense of Agile Project Management: Balancing Control and Agility. Jhon Wiley & Sons Inc. New Jersey. A Guide to the Project Management Body of Knowledge, PMBok Guide, (2013). Project Management Institute. Pennsylvania. --------

Project Appraisal Boardman, G. & Vining, W. (2001). Cost-Benefit Analysis, 2nd edition, Pearson Education,Prentice Hall. Campbell, H. & Brown, R. (2003). Benefit-Cost Analysis: Financial and Economic Appraisal Using Spreadsheets. Cambridge University Press. Fiscal Reform Project II (FRPII) (2010). Jordan Fiscal Reform II: A Cost-Benefit Analysis of Linking the Jaber Border Office with Amman Customs Office; the Central Manifest Project. USAID. Glenday, G.; Shukla, G.P.; Than, J.; Kapoor, D.; Maitra, A.; Voetsch, R. Volume V: The Project Appraisal Practitioners’ Guide. USAID/India. Goodman, N. (1947). The Problem of Counterfactual Conditionals, The Journal of Philosophy, Vol.44, No.5, 27 February 1947. Gruber, J. (2007). Chapter 8: Cost-Benefit Analysis, pp. 201-223. Public Finance and Public Policy. Levin, H.; McEwan, P. (2000). Cost-Effectiveness Analysis: Methods and Applications. SAGE Publications. Millar; H. (2012). Social Return on Investment (SROI) and Performance Measurement. In Public Management Review. --------

Agile Dale b. g., Van der Wiele T and Van Iwaarden J. (2007). Managing Quality. Chicester: WileyBlackwell

Hoyle D. (2009). ISO 9000 Quality Systems Handbook - Updated for the ISO 9001:2008 Standard: Using the Standards as a Framework for Business Improvement. Oxford: Elsevier Science Ltd.

Oakland J.S. (2014). Total Quality Management and Operational Excellence: Text with Cases. London: Routledge. ------- Private Public Partnership Acerete, José Basilio, Shaoul, Jean, Stafford, Anne and Stapleton, Pamela. (2010). The Australian Journal of Public Administration. Nº 69

Allard, G. y Trabant, A. (2008). Public-Private Partnerships In Spain: Lessons AndArticles of Public- private partnership in infrastructure resource center. http://ppp.worldbank.org/public-private-partnership/

Brito, B. B. y Silveira, A. (2005). Parceria público-privada: compreendendo o modelo brasileiro. Revista do Serviço Público. vol. 56, Nº 1 Jan/Mar 2005. Brasília. Vasallo Magro, José Manuel, Pérez de Villar Cruz, Pablo (Enero 2010). Revista De Obras Públicas nº 3.506. Diez años de peaje sombra en España. Opportunities. International Research Business and Economic Journal, Vol. 7(2) pp 1-24. http://www.ifpri.org/sites/default/files/publications/sp4.pdf. Caf (2010). Infraestructura Pública y participación privada: conceptos y experiencias en América y España. Gayle, A. y Trabant, A. (2008). Public-Private Partnerships In Spain: Lessons AndOpportunities. International Business & Economics Research Journal, Vol. 7 (2). Hartwich, f., Jaime Tola, Alejandra Engler, Carolina González, Graciela Ghezan, Jorge m.p. Vázquez-Alvarado, José Antonio Silva, José de Jesús Espinoza y María Verónica Gottret.(2007). Building Public-Private Partnerships for Agricultural Innovation. Food Security in Practice Technical Guide Series. Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI). National Audit Office. (2013) UK Review of the VFM assessment process for PFI.

Estudios Propios 14

Shaoul, Jean, Stafford, Anne and Stapleton, Pamela. (2010). Highway Robbery?Afinancial analysis of Design Build Finance and Operate in roads in the UK

Taking Stock of PPP and PFI around the world. (2012). Certified Accountants Educational Trust. Brixi, Budina and Irwin. (World Bank 2006) Managing Fiscal Risk in Public Private Partnerships Dani, Kessler and Sclar eds. (2007) Making Connections: Putting Social Policy at the Heart of Infrastructure Development. Delmon, Implementing Social Policy into Contracts for the Provision of Utility Services

Denton Wilde Sapte. (2nd Edition, 2006). Public Private Partnerships: BOT techniques and project finance. Government Guarantees and Fiscal Risk” (International Monetary Fund 2005) Global Partnership on Output Based Aid is a facility that supports output based solutions. Hassan, M. Kabir and Mervyn K. Lewis (eds.), The Handbook of Islamic Banking, Edward Elgar, Cheltenham, UK and Northampton, Mass. 2007, ISBN 1 84542 0837. Paperback edition, 2009, ISBN 978 1 84844 4737 (e) 978 1 8572 5414. Irwin, Government Guarantees: Allocating and Valuing Risk in Privately Financed Infrastructure Projects (World Bank, 2007) Scriven, Pritchard and Delmon (eds). (1999). A Contractual Guide to Major Construction Projects . Vinter and Price. (3rd edition 2006). Project Finance: A Legal Guide.

Estudios Propios 15

GUÍA DOCENTE



Nombre de la asignatura STRATEGY, LAW & ETHICS




Presencial

X Semipresencial

On-line

Tutor responsable Adolfo Meléndez Alonso





Total horas 150


The students will have the opportunity to choose a course based on their interests and profile. This way, they will feel motivated to go further with the topic and put into practice what they have learnt in their job. The courses that will be available for the students are: Strategy, law & ethics (SL) The business sector has seen an unprecedented growth in the last few decades. This has created huge opportunities for the corporate law professional in the industry and have made it necessary to regulate the economic activity. The overall course aim is to provide students with an introduction to corporate law and to the legal international governance mechanisms in order to understand the different ways in which law can respond to these economic demands and problems. The students will also learn the rights and responsibilities of parties to international contracts, see how judgements are enforced across national boundaries and how sovereign and conventions work. During the course, we’ll focus on contracts, the intellectual property and competition law and how this legal framework affects the economic activity. We will also cover the concept of Corporate Social Responsibility and why geopolitics has become more important nowadays. By the end of this course, the students should be able to:

Estudios Propios 16

● To have a basic understanding of international legal systems, cultures and traditions. ● To have a clear idea of the rights and responsibilities to international contracts ● To understand how judgments are enforced across national boundaries ● To understand how contract law regulates the economic activity.

In the learning process, we will use a mix of reading, case studies, videos, webinars and written assignments to help students to build their personal brand using the tools and resources available nowadays.

EVALUACIÓN




Evaluation criteria






BIBLIOGRAFÍA

Strategy, law & ethics (SL)

● Corporate Law Armour, J., Hansmann, H. and Kraakman, R. (2009). The Essential Elements of Corporate Law. Discussion Paper No. 643 Harvard University. Ashcroft, J.D. & J.E. (2002). Law for Business. West Legal Studies-Thomas Learning.

Estudios Propios 17

Brown, I., & Chandler, A. (2005). Blackstone’s Questions and Answers. Oxford University Press. Chartrand, M. & Wiltshire (2003). English for Contract and Company Law. Sweet & Maxwell Limited. Gifts, S. H. (1996). Barron’s Law Dictionary. Hauppauge, Barron’s Educational Series, Inc. Hamilton, R.W. (2000). The Law of Corporations in a Nutshell. West Group ICEX (2012). A Guide to Doing Business in Spain investopedia. Kahan, M. and Rock, E.B. (2007). Hedge Funds in Corporate Governance and Corporate Control. University of Pennsylvania Law Review. Krois-Linder, A., & TransLegal (2006). International Legal English. Cambridge University Press. Ratner, D.L. & Hazen,T.L. (2002). Securities Regulation in a Nutshell. West Group Scott, D.L. (1997). Wall Street Words. Houghton Mifflin -------

● Corporate Strategy Blank, S. (2013). “Why the Lean Start-Up Changes Everything” in Harvard Business Review, May issue Johnson, G. (2006). Exploring Corporate Strategy. Prentice Hall. Reeves, M. (2015). Your Strategy Needs a Strategy: How to Choose and Execute the Right Ap- proach. Harvard Business Press. Ries, E. (2011). The Lean Startup. Crown Publishing. Tapscott, D. (2014). The Digital Economy. McGraw Hill. -------

● Intellectual Property and Competition 1783 Conn. Pub. Acts Jan. Sess., reprinted in U.S.Copyright Office, Copyright Enactments of the United States, 1783-906, at 11 (2nd ed., Washington: Government Printing OFFICE, 1906). Harper & Row v. Nation Enterprises, 471 U.S. 539, 545-46 (1985). Department of Justice & Federal Trade Commission (1995), Antitrust Guidelines for the Licensing of Intellectual Property, US. Daniel J. Gifford. THE DRAFT INTERNATIONAL ANTITRUST CODE PROPOSED AT MUNICH: GOOD INTENTIONS GONE AWRY. Minnesota Journal of Global Trade, Summer 1997, vol. 6. Kora, Valentine (2007) An introductory guide to EC Competition Law and Practice, 8th edn., Hart Publishing, ISBN: 1-84113-397-3.

Estudios Propios 18

Miller, A. R., & Davis, M. H. (2007). Intellectual Property - Patents, Trademarks and Copyright in a Nutshell, 4th edn. St. Paul: West Publishing Co., ISBN: 978-0-314-15875-8. -------

● Contracts Chartrand, M. &. (2003). English for Contract and Company Law (2nd ed.). Sweet & Maxwell Limited. Ashcroft, J. D., & Ashcroft, J. E. (2002). Law for Business, 14th edn. Cincinnati, Ohio USA: West Legal Studies-Thomson Learning. Brown, I., & Chandler, A. (2005). Blackstone’s Questions and Answers. New York: Oxford University Press. Gifts, S. H. (1996). Barron’s Law Dictionary. Hauppauge, New York: Barron’s Educational Series, Inc. Krois-Linder, A., & TransLegal. (2006). International Legal English. Cambridge: Cambridge University Press. --------

● Public and Private International Law American Law Institute. Restatement of the Law, Second: Conflict of Laws. St. Paul: American Law Institute. Dicey and Morris on the Conflict of Laws (13th edition) (edited by Albert V. Dicey, C.G.J. Morse, McClean, Adrian Briggs, Jonathan Hill, & Lawrence Collins). London: Sweet & Maxwell 2000. Roberts A. and Guelff R. Documents on the laws of war, Oxford University Press, 2000 Roberge M.-Cl. The new International Criminal Court A preliminary assessment; December 1998. ASIL Guide to Electronic Resources for International Law: Human Rights ASIL Guide to Electronic Resources for International Law: International Criminal Law. --------

● Corporate Social Responsability Aras G. and Crowther D. (2008). Corporate Social Responsibility Everett B. (2011). Energy Systems and Sustainability: Power for a Sustainable Future. Oxford University Press. Husted B. (2010). Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage. Cambridge University Press INSEAD, B. and COPENHAGEN B. S., (2006). Understanding and Responding to Societal

Estudios Propios 19

Demands on Corporate Responsibility (RESPONSE). Jacopin, J.; Poisson, S.; Fontrodona Felip, Joan, “Iberdrola. A Utility’s Approach to Sustainability and Stakeholder Management”, Journal of Business Ethics Education, Vol. 5, 2008, pp 113 – 138. Kakababse A. and Morsing M. (2006), Corporate Social Responsibility: Reconciling Aspiration with Application, Palgrave, Hampshire. Lozano and al. (2006). Gobiernos y RSE, Granica Ediciones. -----

● Strategic Communication Anholt S, Hildret J. (2010). Brand America: the making, unmaking, and remaking of the greatest national image of all time. Editorial: Marshall Cavendish Business. Cachinero J y Manfredi JL. (2012). Reputación, transparencia y liderazgo en la era de las turbulencias. Informe especial. D+i Llorente & Cuenca. Chiavenato I. (2007). Administración de Recursos Humanos: el capital humano de las organizaciones. Ed. Mc Graw Hill/Interamericana. Deloitte (2016). Developing reputational resilience ahead of your crises. Gardner H. (1999). Intelligence Reframed: Multiple Intelligences for the 21st Century. Ed. Basic Books. Gutiérrez I. (2014). El camino del director: Experiencias y estrategias en dirección empresarial. Ed. Conecta. Hill T, Hill A. (2012). Operations Management. Ed. Palgrave Macmillan. Nye J. (2008). Public Diplomacy and Soft Power. The Annals of the American Academy of Political and Social Science 616: 94-109. OECD. (2012). Lobbyists, Governments and Public Trust, volume2: Promoting Integrity through Self-regulation. OECD Publishing. Paradiso G. (2014). Es el liderazgo, ¡estúpido! Dime cómo trabaja tu equipo, y te diré cómo lideras. Ed. Dunken. Pérez-González R. (2008). Estrategias de comunicación. Ed. Ariel. -------------

● Geopolitics Glancy, D.A. (2012). Building Capacity for Geopolitical Risk Analysis. The Sovereign Wealth Fund Initiative. Tufts iniciative Bodnar, G.; Graham, J.; Harvey, C.; Marston, R. “Managing Risk Management,” 55, available at http://ssrn.com/abstract=1787144

http://ssrn.com/abstract=1787144

Estudios Propios 20

Michel-Kerjan, E. (2012). “How Resilient Is Your Country? Extreme events are on the rise. Governments must implement national and integrated risk management strategies.” Nature. 491 Monk, A. (2012). “Now Hiring: Geopolitical Analysts” Avenue of Giants blog, Institutional Investor. Racanelli, Vito J (2010). “Capitalism’s State of Play – An Interview with Ian Bremmer.” Barron’s. Swiss Re and IIF (2013). Strengthening the role of long-term investors. The crucial role of longterm investor is at risk – Eight fact sheets on issues and challenges. Available at http://media. swissre.com/documents/A12919_IIF+Publications_DavosFactsheets_web.pdf. UBS Research Focus (2010). Geopolitics: the blind side United States. Office of the Director of National Intelligence (2010). Annual Threat Assessment of the Intelligence Community for the Senate Select Committee on Intelligence. Dennis C. Blair. 12. World Economic Forum (2016) Global Risk 2015 (Ninth edition). www.weforum.org/risk World Economic Forum (2013). Whats the next? Essays on geopolitics that matter. Volume 2. United States. Office of the Director of National Intelligence (2010). Annual Threat Assessment of the Intelligence Community for the Senate Select Committee on Intelligence. Dennis C. Blair. 12.

Estudios Propios 21

GUÍA DOCENTE



Nombre de la asignatura PRODUCT MANAGEMENT AND PRODUCTIVITY




Presencial

X Semipresencial

On-line

Tutor responsable Luis González Lorenzo





Total horas 150


The students will have the opportunity to choose a course based on their interests and profile. This way, they will feel motivated to go further with the topic and put into practice what they have learnt in their job. The courses that will be available for the students are: Product Management and Productivity (PP) Product Management has become more and more important in the emerging digital economy. It includes building and defending brands, collecting and analysing market research data, and developing and introducing new products. The overall course aim is for the students to learn about the product management process, from ideation to prototyping. It also provides the students with a general overview of economics, financial crises and indicators for analysing data. Throughout this course, the students will learn what Product Management is, what it isn’t, and a few key tricks to get started in any area. It also provides a clear explanation of how economy works and some important indicators/ methods to analyse data.


Estudios Propios 22

● understand the product management process. ● learn core skills that make up the entire Product Management process. From ideation to market

research to wireframing to prototyping to user stories to leadership. ● Quickly test and validate a product. ● analyze the market landscape, discover weaknesses in your competitors, spots trends that will

hyper-grow your product ● have an overview of economics and how financial crisis are caused. ● understand some important indicators and methods to analyse data. ● create product roadmaps ● taking products from initial concept through user research, co-creation, and rapid prototyping ● understand Social media and market testing methods

In the learning process, we will use a mix of reading, case studies, videos, webinars and written assignments to help students to build their personal brand using the tools and resources available nowadays.

EVALUACIÓN




Evaluation criteria






BIBLIOGRAFÍA

Product Management and productivity (PP)

Estudios Propios 23

● Product management BLANK, Steve (2013). The Four Steps to the Epiphany: Successful Strategies for Products That Win. K&S Ranch. CAGAN, Marty (2008). Inspired: How to Create Products Customers Love. SVPG Press. CROLL, Alistair & YOSKOVITZ, Benjamin. Lean Analytics: Use Data to Build a Better Startup Faster. HOROWITZ, Ben (2014). The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Harper Business. KLEIN, Laura. UX for Lean Startups: Faster, Smarter User Experience Research and Design. KNAPP, Jake (2016). Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. Simon & Schuster Audio; unabridged edition. KLEMENT, Alan (2016). When Coffee & Kale Compete: Become Great at Making Products People Will Buy. MAGRETTA, Joan (2012). Why Business Models Matter. Harvard Business Review. OSTERWALDER, Alexander (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). John Wiley & Sons Inc. PATTON, Jeff (2014). User Story Mapping: Discover the Whole Story, Build the Right Product. Peter Economy. RIES, Eric (2011). The Lean Startup. Crown Publishing Group. SINEK, Simon (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action. Cowan+. Customer discovery handbook. Available at: https://www.alexandercowan.com/customer-discovery-handbook

● Economics Flynn, Sean Masaki, Economics for Dummies, 2nd edition, Indianapolis: Wiley Publishing. Krugman, Paul, and Robin Wells, Economics, 3rd edition, New York: Palgrave Macmillan. Ray, Debraj, Development Economics, Princeton: Princeton University Press. Stiglitz, Joseph E., Economics of the Public Sector, 3rd edition, New York: W. W. Norton & Company.

● Financial Crises Bank for International Settlements, 79th Annual Report, Basilea. Eichengreen, Barry, and Peter H. Lindert, eds., The International Debt Crisis in Historical Perspective, Cambridge: MIT Press.

Estudios Propios 24

Financial Stability Board (2009), Improving Financial Regulation. Kindleberger, C. and R. Aliber, Manias, Panics and Crashes: A History of Financial Crises, Nueva York: John Wiley & Sons. Reinhart, Carmen M., and Kenneth S. Rogoff, This Time Is Different: Eight Centuries of Financial Folly, Princeton: Princeton University Press. ---------

● International Economics Andreani, Gilles. “Gouvernance globale : origines d’une idée” Politique étrangère , no 3, 2001, pp. 549-568 Pierre Jacquet, Jean Pisani-Ferry, Laurence Tubiana ; “En busca de la gobernanza mundial” Raymond F. Mikesell, “The Bretton Woods Debates: A Memoir, Essays in International Finance 192”. Princeton: International Finance Section, Department of Economics, Princeton University, 1994. Bustelo Pablo, “La Nueva Arquitectura Financiera Internacional” Cuadernos de la Escuela Diplomática, no 26, 2005, pp. 153-181 Ghemawat, Pankaj. Mundo 3.0, la prosperidad Global y las vías para alcanzarla. Deusto, Centro Libros PAPF, S.L.U. Grupo Planeta 2011 Helleiner, Eric. “States and the Reemergence of Global Finance: From Bretton Woods to the 1990s”. Ithaca: Cornell University Press, 1994. Smith, Adam. “An Inquiry into the Nature and Causes of the Wealth of Nations”; “La Riqueza de las Naciones” W. Strahan & T. Cadel, (1776) Londres. Reino Unido

● Funding a Start-up Atherton A. (2012). Cases of startup financing: An analysis of new venture capitalization structures and patterns. International Journal of Entrepreneurial Behavior & Research Damodaran, A. (2010). Dark Side of Valuation. 2nd edition, Pearson Education. Davila A., Foster G., & M. Gupta (2000). Venture-Capital Financing and the Growth of Startup Firms. Journal of Business Venturing, 18(6), 689-708. Klonowski, D. (2012). The Venture Capital Investment Process. 2012 Edition, Palgrave Mac- millan. Lerner, J. Hardymon, F. and Leamon, A. (2012). Venture Capital and Private Equity: A Case- book, 5th Edition, Wiley. Metrick, A. & Yasuda, A. (2011). Venture Capital & the Finance of Innovation, 2nd edition, Wiley. Nesheim, J. (2000). High Tech Start-Up: The complete handbook for creating successful new high tech companies. ISBN-13: 978-0684871707.

Estudios Propios 25

Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Ries, E. (2013). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, First edition, Crown Business. Università Bocconi. (2016). Private Equity and Venture Capital Course at Coursera. Wasserman, N. (2006). Rich versus King: The Entrepreneur’s Dilemma. Academy of Manage- ment Annual Meeting Proceedings.

● Financial Information

Brealey, R. (2015): Principios de Finanzas Corporativas. Editorial Mc Graw Hill. Omeñaca García, J. (2016): Contabilidad General. Editorial Deusto. Plan General Contable

● Corporate Valuation Brealey, R.A.; Myers, S.C. (2006). Principios de Finanzas Corporativas (8a Ed.). Editorial Mc Graw Hill. Omeñaca, J. (2008). Contabilidad General. Finanza y Contabilidad (12a Ed.). Editorial Deus- to.

Estudios Propios 26

GUÍA DOCENTE



Nombre de la asignatura EFECTIVE BUSINESS WRITING




Presencial

X Semipresencial

On-line

Tutora responsable Johanna Arias Merlano





Total horas 150


The students will have the opportunity to choose a course based on their interests and profile. This way, they will feel motivated to go further with the topic and put into practice what they have learnt in their job. The courses that will be available for the students are: Business writing (BW) Business Writing is a subject that offers you an introduction to the techniques and types of professional writing, including correspondence and reports. It is designed to help strengthen skills of effective business and professional communication basically in the written mode. The subject propose reviewing the different types of Business Written Communications and help you identify the Do’s and Don’ts: From memos to letters, from business proposals to press releases, you’re written business communication represents you and your company: your goal is to make it clear, concise, and professional. 1. Essential Elements to Consider Before Writing The Principles or Best Writing Practices. 2. Create Documents in Formal Style when applying for a Job (Communication Addressed to HR)

● How to write a Self Résumé and a follow up letter. ● How to create a Cover letter. ● The importance of writing a Job acceptance letter and a Self-Introduction Draft.

Estudios Propios 27

● How to write a proper Job offer rejection / write a declining letter. In the learning process, we will use a mix of reading, case studies, videos, webinars and written assignments to help students to build their personal brand using the tools and resources available nowadays.

EVALUACIÓN




Evaluation criteria






BIBLIOGRAFÍA

Business writing (BW)

Basic Bibliography Asa Berguer, Arthur. (2016). The Academic Writer’s Toolkit published by Routeledge. Chan, Janis Fisher. (2005). E-mail: a write it well guide: how to write and manage e-mail in the workplace Forsyth, Patrick. (2013, March 28th). How to Write Reports and Proposals. Meyer, Harold E. (2002). Skill and art of business writing: an everyday guide and reference.

Estudios Propios 28

Payne, Carrie (2013, May 27th). E-mail Etiquette: A Quick Guide to Writing a Professional E-mail. Additional Bibliography TED-ed. (2016, April 12th). Does grammar matter? - TED-Ed [Video file]. Retrieved from URL https://www.youtube.com/watch?v=Wn_eBrIDUuc The University of Colorado Boulder. (2017). Coursera’s webpage. Business Writing. The University of York. (2010) Communications Office Guidelines – Email standards, protocol and guidance. The Library Information Services Team at The University of Wolverhampton. (20143, May 16) A short guide to report writing from http://learnhigher.ac.uk/Students/Rep...

Estudios Propios 29

GUÍA DOCENTE



Nombre de la asignatura LEADING PEOPLE AND TEAMS




Presencial

X Semipresencial

On-line

Tutora responsable Johanna Arias Merlano





Total horas 150


Recruitment and HR go hand-in-hand in many organisations and includes the management of personnel in an organisation as well as administering employees including learning and developing and retaining personnel. The general objective of this course is to explain to the students the HR recruitment process as they define and prepare job specifications and employment compensation packages to attract the right candidate to fill job positions. The course also describes the processes involved in the planning and conducting of professional interviews and how to motivate employees to achieve the company’s objectives. The students will cover the following topics during the module: Teamwork remote access Leadership in the workplace


● have an overview of the recruitment, selection and resourcing process, including preparation for, and practical experience of, conducting interviews.

● understand how leadership influences employee performance ● learn how leadership models operate in practice ● to have a complete understanding of workforce planning from introduction to advanced strategic

know-how. ● have a clear idea of how to build and manage a successful remote team.

Estudios Propios 30

EVALUACIÓN




Evaluation criteria






BIBLIOGRAFÍA

Leadership in the workplace

Brown, P.; Lauder, H.; Asthon, D. (2011). The Global Auction: The Broken Promises of Education, Jobs, and Incomes. New York, Oxford University Press. Cappelly, P. “There’s No Such Thing as Big Data in HR”. Harvard Business Review. June 02, 2017. Web. August, 2017. Dessler, G. (2013). A framework for human resource management. Harlow, United Kingdom: Pearson. Drucker, P. (1969). The Age of Discontinuity. New York: Harper & Row. Elton M. (2004) Critical Evaluations in Business and Management, Ed. John Cunningham Wood, Michael C. Wood. Espenson, A. (2017). “Go Big or Go Home: How to Utilize Big Data for Human Resources”, www.business.com . Business.com HR Solutions. February 22, 2017. Web. August, 2017.

Estudios Propios 31

Giampietro G. (2008). Doing Ethnography, SAGE Publications Ltd. Grandori, A. (1997). An Organizational Assessment of Interfirm Coordination Modes. Organization Studies (Walter de Gruyter GmbH & Co. KG.) Heath, C., & Staudenmayer, N. (2000). Coordination Neglect: How Lay theories of organizing complicate coordination in organizations. Research in Organizational Behavior Mathis, Robert L., and John H. Jackson (2014). Human Resource Management. 14th ed. Stamford, CT: Cengage Learning. Noe, Raymond A., John R. Hollenbeck, Barry Gerhart, and Patrick M. Wright (2013). Human Resource Management: Gaining a Competitive Advantage. 8th ed. New York: McGraw-Hill/ Irwin. Oracle HCR. “Why big data can make HR more important”, http://www.businessinsider.com/. Business Insider. February 03, 2017. Web. August, 2017.

Motivation in the workplace

Busines Dictionary, “Motivation” http://www.businessdictionary.com/definition/

motivation.html , Webfinance. Web. June, 2017.

Good Therapy, “Abraham Maslow (1908-1970)” http://www.goodtherapy.org/famous-

psychologists/abraham-maslow.html , July, 2015. Web. June, 2017.

Madplum Creative, “Chip Conley-A Modern Day Hierarchy of Needs”, http://

madplumcreative.com/chip-conley-a-modern-day-hierarchy-of-needs/ , May, 2015. Web.

June, 2017.

McLeod, Saul, “ Maslow’s Hierarchy of Needs” https://www.simplypsychology.org/maslow.

html Simply Psychology, 2016. Web. July 2017.

Management & Business Studies Portal, “Victor H. Vroom” https://mbsportal.bl.uk/taster/

subjareas/busmanhist/mgmtthinkers/vroom.aspx , The British Library Board. Web. June,

2017.

Mark, “5 Psychological Theories of Motivation to Increase Productivity”. https://contactzilla.

com/blog/5-psychological-theories-motivation-increase-productivity/ , Contactzilla, April,

10, 2014. Web. June, 2017.

Perrin, Oriane, “What Happens When Employee Motivation Is Low” https://www.

employeeconnect.com/blog/happens-employee-motivation-low/, Employee Connect,

November, 2016. Web. June, 2017.

Estudios Propios 32

Richards, Leig, “Theories of Motivation at Work” http://smallbusiness.chron.com/theories-

motivation-work-1889.html, Heatst Newspapers, LLC. Web. June, 2017.

------------------

Teamwork remote access

Barak, M. (2014). Managing diversity: Toward a globally inclusive workplace (Third ed.).Thousand Oaks, California: SAGE Publications.

Guerra-López, I. (2008). Performance evaluation: Proven approaches for improving program and organizational performance. San Francisco: Jossey-Bass.

Idowu, S., Schmidpeter, R., & Fifka, M. (2014). Corporate Social Responsibility in Europe: United in Sustainable Diversity. Berlin: Springer Verlag.

Robbins, S. (2008). What if? Short stories to spark diversity dialogue. Mountain View, California: Davies-Black Pub.

Shepard, G. (2005). How to make performance evaluations really work: A step-by-step guide

complete with sample words, phrases, forms, and pitfalls to avoid. Hoboken, N.J.: John Wiley.

Thiederman, S. (2012). Diversity and inclusion handbook. Flower Mound, TX: Walk the Talk.

GUÍA DOCENTE



Nombre de la asignatura INVESTMENTS & FINANCE




Presencial

X Semipresencial

On-line



Estudios Propios 33




Total horas 150


Financial literacy, as the confluence of financial, credit and debt management, has become more necessary to make financially responsible decisions, decisions that are integral to our everyday lives. The overall course aim is for the students to learn the general concepts of financial markets/economy and provide the tools they need to make their own financial decisions with greater skill and confidence. Specifically, we see how insights from academic finance can inform and improve students' own investing decisions. During the course, we’ll focus on the general concepts of financial markets and economy to have an overview how economy works. We will also look at various economic Indicators andtheir influence on the markets, as well as how to create a good portfolio reducing risk. In this learning process, we will use a mix of reading, case studies, videos, webinars and written assignments to help students to build their personal brand using the tools and resources available nowadays. The students will cover the following topics during the module: Finance


- have an overview of various economic Indicators and their influence on the markets.

- learn the general concepts of financial markets and economy.

- gain a strategic understanding of investment management.

- enhance your returns and reduce risk

- see the difference between primary and secondary markets

- learn about markets for different products.

- have a framework for understanding the ways in which project finance can mitigate risks

EVALUACIÓN




Estudios Propios 34

Evaluation criteria






BIBLIOGRAFÍA

Finance Clarke, R., (1998): “Managing Portfolio Risk” in Bernstein, P., Damodaran, A., Ed., Inves- tment Management. John Wiley. Nueva York. Fabozzi, F., (1995): Investment Management, Ed. Prentice Hall. Ferrando M., Gómez A. R., Lassala C., et al. (2005): Finance Theory: Models Capm, Apt and Applications (Economy and Business). Paperback. Ross, S, A., Westerfield, B. D., (2001): Essentials of Corporate Finance. Mexico, Ed. McGraw- Hill. ------------- Financial Information

Brealey, R. (2015): Principios de Finanzas Corporativas. Editorial Mc Graw Hill.

Omeñaca García, J. (2016): Contabilidad General. Editorial Deusto.

Plan General Contable

-----------

Corporate Valuation

Brealey, R.A.; Myers, S.C. (2006). Principios de Finanzas Corporativas (8a Ed.). Editorial McGraw Hill.

Omeñaca, J. (2008). Contabilidad General. Finanza y Contabilidad (12a Ed.). Editorial Deus-to.

Estudios Propios 35

GUÍA DOCENTE


Estudio Master en Decision Making & Innovation (EL17)

Nombre de la asignatura INNOVATION & CHANGE




Presencial

X Semipresencial

On-line






Total horas 150


Innovation and change are the key drivers of success in many industries nowadays. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. The overall course aim is for the students to introduce the concept of innovation and the different innovative methods that exist to produce ideas, create and innovate in the process. Specially, the students will become familiar with, and increase their awareness of, processes of change corporate and social innovation so they can understand better the trends that a lot of companies need to incorporate in the processes. In this course, the students will learn why innovation and change are indispensable requirements nowadays for companies. They will also study the different innovative methods and how corporate innovation can be implemented in companies. This way, the students will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving the world’s problems. The students will cover the following topics during the module:

Innovation Corporate Innovation


- understand individual and group creative processes.

Estudios Propios 36

- understand innovation processes and the role of creativity within them.

- be able to apply theoretical concepts, frameworks and models to case studies.

- understand the role of innovation from a marketing strategy perspective.

- understand individual and group creative processes.

- understand innovation processes and the role of creativity within them.

- understand and be able to apply the basics of design thinking and Lean startup

EVALUACIÓN

Learning is supported by readings, webinars, case studies, forums and questionnaires as well as written assignments. Evaluation consists of completing activities during the module and participate actively in forums, webinars and questionnaires.


Evaluation criteria






BIBLIOGRAFÍA

Innovation Anthony S D, Sinfield J V et al. (2010). Guía del innovador para crecer: Cómo aplicar la innovación disruptiva. Harvard Deusto. Christensen C M (1999). El dilema de los innovadores. Ediciones Granica. Christensen C M y Bower J L (1995). Disruptive Technologies: Catching the Wave. Ediciones

Estudios Propios 37

Granica. Harvard Business Review, enero-febrero. Cooper B y Vlaskovits P (2014). El Emprendedor Lean. Universidad Internacional de La Rioja Editorial. Eggers W D y Macmillan P (2014). La revolución de las soluciones. Editorial Lid. Furr N y Dyer J (2014). The Innovator’s Method: Bringing the Lean Startup into Your Organization. Harvard Business Review Press. Naughton J (2015). From Gutenberg to Zuckerberg: Disruptive Innovation in the Age of the Internet. Quercus. Nixon N W (2015). Strategic Design: Applying Design Thinking to Innovation. Bloomsbury Academic. Osterwalder A y Clark T (2013). Tu modelo de negocio. Planeta. Paetz P (2014). Disruption by Design: How to Create Products that Disrupt and then Dominate Markets. Apress. Ries E (2012). El método Lean Startup. Harvard Deusto. Serrano Ortega M y Blázquez Ceballos P (2015). Design thinking: Lidera el presente. Crea el futuro. ESIC Editorial. ------- Corporate Innovation Anthony S D, Sinfield J V et al. (2010). GuÍa del innovador para crecer: Cómo aplicar la nnovación disruptiva. Harvard Deusto. Christensen C M y Bower J L (1995). Disruptive Technologies: Catching the Wave. Ediciones Granica. Harvard Business Review, enero-febrero. Cooper B y Vlaskovits P (2014). El Emprendedor Lean. Universidad Internacional de La Rioja Editorial. Eggers WD y Macmillan P (2014). La revolución de las soluciones. Editorial Lid Furr N y Dyer J (2014). The Innovator’s Method: Bringing the Lean Startup into Your Organization. Harvard Business Review Press. Naughton J (2015). From Gutenberg to Zuckerberg: Disruptive Innovation in the Age of the Internet. Quercus. Nixon N W (2015). Strategic Design: Applying Design Thinking to Innovation. Bloomsbury Academic. Osterwalder A y Clark T (2013). Tu modelo de negocio. Planeta. Paetz P (2014). Disruption by Design: How to Create Products that Disrupt and then Dominate Markets. Apress. Ries E (2012). El método Lean Startup. Harvard Deusto. Serrano Ortega M y Blázquez Ceballos P (2015). Design thinking: Lidera el presente. Crea el futuro. ESIC Editorial.

Estudios Propios 38

GUÍA DOCENTE



Nombre de la asignatura EFFECTIVE COMMUNICATION IN A GLOBALISED WORKPLACE




Presencial

X Semipresencial

On-line

Tutora responsable Bárbara Retamal Fernández





Total horas 150


Effective Communication will cover the most important techniques and principles for communicating ideas and becoming more confident in the workplace by learning how to use communication to build rapport, speak in public, create a great first impression in interviews and develop better personal and professional relationships.

● Importance of effective communication ● Better public speaking & Presentation. Techniques for improving oral presentations. ● Non- Verbal communication ● Job Interviews ● Successful Communication Essentials ● Along the course duration, students will work on aspects of their Master Final Project related to

communication skills.

EVALUACIÓN

Learning is supported by readings, webinars, case studies, forums and questionnaires as well as written assignments. Evaluation consists of completing activities during the module and participate actively in forums, webinars and questionnaires.

Estudios Propios 39


Evaluation criteria






BIBLIOGRAFÍA

Ajmani, J. C. (2012). Good English: Getting it Right. New Delhi: Rupa Pubications.

Bonet, Diana (2004). The Business of Listening: Third Edition. New Delhi: Viva Books,

Brian Tracy. (2012, October 5). 3 Ways to Improve Your Communication Skills [Video file]. Retrieved from URL https://www.youtube.com/watch?v=D5hMN_XkPQA&t=75s

Hasson, Gill (2012). Brilliant Communication Skills. Great Britain: Pearson Education.

Hughes, Shirley (1990). Professional Presentations: A Practical Guide to the Preparation and Performance of Successful Business Presentations. Sydney: McGraw-Hill.

Katherine Hampsten. (2016, February 22). How miscommunication happens (and how to avoid it) - Katherine Hampsten [Video file]. Retrieved from URL https://www.youtube.com/watch?v=gCfzeONu3Mo

Kratz, Abby Robinson (1995). Effective Listening Skills. Toronto: ON: Irwin Professional Publishing.

McKay, M., Davis, M., & Fanning, P. (2003). Communication skills (2nd ed.). New Delhi: Kuldeep Jain.

Nelson, Paul E. & Judy C. Pearson (1995), Confidence in Public Speaking.

Ojomo, O.W. (2004). Communication: theory and practice. In E. Adegbija (Ed.), Language, Communication and Study Skills, (pp. 77-95). Ota: Covenant University.

Pease, Allan (1998). Body Language. Delhi: Sudha Publications.

Ted-ed. (2015, October 6). 3 tips to boost your confidence - TED-Ed [Video file]. Retrieved from URL https://www.youtube.com/watch?v=l_NYrWqUR40 The University of Colorado Boulder. (2017). Coursera webpage. De Effective Communication Specialization: Writing, Design and Presentation.

https://www.youtube.com/channel/UCc11676iKpKrJMYqNYHqNig

Estudios Propios 40

The School of Life. (2016, May 2). Being A Good Listener [Video file]. Retrieved from URL https://www.youtube.com/watch?v=-BdbiZcNBXg

Thill, John V. & Courtland L. Bovee (2013), Excellence in Business Communication, 10th edition. Boston : Pearson.

Zegarac, Vladimir (2007). A cognitive pragmatic perspective on communication and culture. Handbook of Intercultural Communication. Handbooks of applied linguistics Vol. 7. Mouton de Gruyter.

Estudios Propios 41

GUÍA DOCENTE



Nombre de la asignatura INTERNSHIP PLACEMENT IN COMPANY




x Presencial

Semipresencial

On-line

Tutora responsable Silvia Molinero Alonso





Total horas 750


The main objective of this subject is the implementation of the knowledge acquired by the students during their training, as well as the incorporation into the work context of skills that are fundamental for their professional growth. The contact with the business world, the application of acquired knowledges and skills or the detection of possible areas of interest are some of the benefits obtained by the students as a result of what has been learned throughout the subject. As the completion date of the internship approaches, students must complete a series of activities in which the results of this subject will be materialized. These activities offer a first approach to psychology and coaching, thus facilitating self-knowledge and personal growth, as well as learning through experience, besides offering the opportunity to define actions with which students can achieve both professional and personal goals.

1. Talent and self knowledge ● Objective: The students are expected to improve their self-knowledge, and to be aware of their

strengths as professionals. ● Activity: The students reflect about their talents through a questionnaire which contains the

description of 34 talents (Gallup). This way, they get to think what they are excellent at, and which their improvement areas are. Also, they are asked to include the vision of people who know them well, and they have the opportunity to compare their self-image, with the image which others have about them.

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2. Engagement

● Objective: Knowing the student's engagement at work and their view about different aspects of their daily activity. Helping them to reflect what is important for them in the workplace.

● Activity: The students complete a survey in which they evaluate 12 aspects which are sources of motivation and satisfaction at work.

3. Reflection and coaching: powerful questions

● Objective: Moving the students to action: now that they have some professional experience and they know more about themselves, what are they going to do?

● Activity: The students answer a set of powerful questions, chosen to create change. The questions are open and general, they do not refer to a specific area, and use action verbs.

4. Development of transversal competences.

● Objective: Developing and enhancing some competences that are nowadays considered as key skills in the professional world. Specifically, the subject is focused on the following areas: Quality of work, Creativity and initiative, Communication, Interpersonal skills, Teamwork, Learning, Ability to implement technical knowledge, Organization, Adaptation, Critical thinking.

● Activity: The development of theses competences is the transversal objective of the module. The internship team focuses their conversations with students, tutors at the companies, and HR departments in these soft skills and competences, to help the improvement of the student's performance; every week, the students have available a topic of discussion which is related to these areas, and they are encouraged to participate and share opinions with their peers; finally, they are given a ebook about Personal development and Learning.

EVALUACIÓN

The learning-by-doing methodology promotes a system of continuous evaluation, for which it is necessary to carry out each one of the programmed activities. Evaluation criteria

● Mastery of theoretical and practical knowledge. ● Application of the concepts and main ideas in the programmed activities. ● Quality of analysis and reflections. ● Activities properly structured and substantiated. ● Clear and coherent both written and oral expression.


● Active participation in the internship related to the subject (60%) ● Delivery of activities in which the mastery and application of the conceptual knowledges studied in

the subject is demonstrated (30%) ● Reports of the tutor of the company in which the internship is developed (10%)

To pass the unit the student must achieve a grade equal to or greater than 5 (on a scale of 10 points). Students who do not pass the subject in ordinary call, that is, by Continuous Evaluation or Final Evaluation, will have to undergo the Extraordinary Assessment through a test that will be specified at the time by the professor responsible for the subject. In spite of this, it is recommended that these students contact this professor before the date scheduled for this call.

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BIBLIOGRAFÍA

Bibliografía actividades Instituto Gallup: http://www.gallup.com/home.aspx George Gallup: satisfaction Dave Ulrich Talento: https://rblip.s3.amazonaws.com/Articles/WhatisTalent.pdf Sánchez-Migallón, A (2015) Motívate. LID Editorial. Bibliografía ebook "Personal development and learning": http://psicologiaonlineycoaching.com/en/life-coaching-mallorca/online-andor-presential-coaching-sessions-majorca/ BBVA: https://www.bbva.com/en/bbva-chosen-as-best-global-bank-to-work-by-great-place-to-work/ Bayon, M. F., Moron, A., Lucev, D., Aguilera, E., & Perez, M. L. (2010). Coaching hoy: Teoria general del coaching. Madrid: Editorial Universitaria Ramon Areces. Brack, J. and Kelly, K (2012) Maximizing Millennials in the Workplace. UNC Kenan-Flagler Business School. Business Harvard Review: https://hbr.org De las Heras, M. (2011). ¿Estás comunicando? De, M. L. C. (2010). Cómo conseguir lo que tú quieras. Madrid, ES: Bubok Publishing S.L. En:http://www.wobi.com/sites/default/files/las_respuestas_del_cerebro._ciencia_y_negocios._david_rock.pdf Global Wellness Institute: https://www.globalwellnessinstitute.org/global-wellness-institute-releases-report-and-survey-on-the-future-of-wellness-at-work/ Gómez, A. P. (2010). Manual Programación Neurolíngüística aplicada a la empresa. Madrid, ES: Editorial CEP, S.L. Great Place to Work: http://www.greatplacetowork.com/ Grupo Alimentario Citrus: http://grupoalimentariocitrus.com/en/communication/press-room/accesit-en-los-premios-e-e-a-la-innovacion-en-recursos-humanos Health and Safety Executive: http://www.hse.gov.uk/statistics/causdis/stress/stress.pdf Jaén, D. M. (2009). Predicción del rendimiento laboral a partir de indicadores de motivación, personalidad y percepción de factores psicosociales. Madrid, ES: Universidad Complutense de Madrid.

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Liberty Seguros http://www.carreraliberty.es/ Lynch, A. (2008). ROI on generation Y employees. Bottom Line Conversations, LLC. http://www.knoxvillechamber.com/pdf/workforce/ROIonGenYWhitePaper.pdf Mendoza, E. (2009). La motivación. Córdoba, AR: El Cid Editor | apuntes. Miró, M. T., & Vicente, S. (Eds.). (2012). Mindfulness en la práctica clínica. Bilbao, ES: Editorial Desclée de Brouwer. Muñoz, M. E., & Periáñez, M. J. A. (2013). Fundamentos del aprendizaje y del lenguaje. Barcelona, ES: Editorial UOC. Redolar, D. (2012). El cerebro cambiante. Barcelona, ES: Editorial UOC. Robbins, S. P., & Judge, T. A. (2006). Comportamiento organizacional (13a. ed.). México, D.F., MX: Pearson Educación. Rock, D. (2010). Las respuestas del cerebro. Rock, D and Ringled, A. CreateSpace (2013) Handbook of NeuroLeadership. Independent Publishing Platform. Salanova, M., Hontangas, P.M. y Peiró, J.M. (1996). Peiró y F. Prieto (eds), Tratado de Motivación laboral. En J.M. Psicología del Trabajo, Vol, 1.: la actividad laboral en su contexto (pp. 215-249). Madrid: Síntesis. Rational Emotive Behavior Therapy Network http://www.rebtnetwork.org/library/ideas.html Schaufenbuel, K. (2015) Motivation on the Brain - Applying the Neuroscience of Motivation in the Workplace. UNC Kenan-Flagler Business School. Turienzo, R., & Sala, P. (2011). Gana la resiliencia (1st ed.) LID Editorial. Vélaz, R. J. I. (1996). Motivos y motivación en la empresa. Madrid, ES: Ediciones Díaz de Santos.

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GUÍA DOCENTE



Nombre de la asignatura FINAL PROJECT




Presencial

X Semipresencial

On-line

Tutor responsable Eduardo Nolla Blanco





Total horas 150


PRO-xperiment is the name that our final project has received in the training. It’s about developing an experimental proposal, contributing to improve progress in the chosen challenge "by proposing things to do". The proposal demands progress beyond the state-of-the-art in the chosen topic. The objective is for the students to go further with the selected challenge by defining the problem and looking for innovative solutions from a fresh perspective. The PRO-xperiment consists of:

- Developing a relevant solution to the challenge they have chosen. - We do not want a research document but a development of an innovative and creative solution that

could be applied with the necessary resources. - Apart from the PRO-xperiment the students need to submit a video presentation talking about the

solution they have developed. STAGES of the final project: Stage I: during the first month, the student must choose 1 out of the 9 suggested challenges inform us about the challenge selection on the final project wall and fill out a questionnaire, in which they need to indicate:

● Title of the Proposal ● Scope: they need to narrow down the scope of their proposal. Identify their target and area.

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● Objectives: the objectives have to be SMART (Specific, Measurable, Achievable, Relevant and Time bound).

------------------------------------------------------------------------------------------------------------------------------- Stage II: at the end of the fourth month, the student receive a second questionnaire through their platform inbox in which they have to give details about:

● Progress so far and results obtained since Stage I. ● Milestones reached since Stage I. ● Problems during Stage I. ● Description of tasks ahead in Stage II. ● What solution you have proposed for your challenge.

-------------------------------------------------------------------------------------------------------------------------------- Stage III: the students have to submit their final version of the PRO-xperiment. We ask them to submit a document with a minimum of 10 pages and a maximum of 40 pages. There, they should include their PRO-xperiment proposal and an URL to their video presentation (less than 4 minutes) doing a summary about their Pro-xperiment proposal. Apart from that, they are required to fill out a Form that will be sent through the platform inbox with the following considerations:

● Things you would change in your PRO-xperiment now that you have finished. ● Future steps that should be carried out in order to continue with your PRO-xperiment.

Both the final version of the PRO-xperiment project and the video presentation have to be uploaded on the final project wall.

EVALUACIÓN

Examination consists of assessing the students’ progress during the development of the PRO-xperiment, the completion of three questionnaires and the submission of the final document and video presentation. Evaluation criteria

● Broad competency and mastery of theoretical and practical knowledge. ● Capacity to innovate and propose new things to do. ● Capacity to understand the problem from a fresh perspective. ● Add value to the company through the proposal. ● Attractive video explaining the proposal clearly. ● Application of the concepts and knowledge acquired during the development of the project. ● Clear and coherent written.


● Final project and video submission in which the mastery and application of conceptual knowledge studied in the master is demonstrated (60%)

● Good progress and evolution during the development of the final project (20%)

● Active participation in the internship related to the course (20%)

To pass the course, students must achieve a grade equal to or greater than 5 (on a scale of 10 points). Students who do not pass the continuous evaluation will have the option of an extraordinary evaluation that will consist of submitting the final project again based on the tutor’s suggestions.

Estudios Propios 47

BIBLIOGRAFÍA

RCA (1975), how to write: style guide ; guide prepared for RCA engineers planning to write for publication.

Rhodes, C. (1996), How to write: advice and reflections, Quill.

Nicol, A. M., & Pexman, P. M. (1999). Presenting your findings: A practical guide for creating tables. Washington, DC: American Psychological Association.

http://worldcat.org/oclc/473269370