YOU KNOW US. WE KNOW SPORTS.

DIGITAL MEDIA OPPORTUNITIESARE AVAILABLE TO ENHANCE YOUR

MARKETING OBJECTIVE... DIGITAL &

SOCIAL MEDIA, STREAMING, DISPLAY

ADS, CONTESTS, POLLS, E-BLASTS,

TEXT CLUBS, ETC. ESPNIthaca.com

WHAT WE DO

To serve our local sports fans the best audio entertainment

experience via radio, stream and app. ESPN Ithaca features local

SportsCenter updates seven days a week, Between The Lines

weekdays 4-5p, live on-site reporting and over 70 high school

games per year. Uniquely positioned, we're the dominant 24/7

local sports media outlet for the Ithaca market.

ESPN Ithaca features a robust lineup of play-by-play including

Yankees baseball, Cornell wrestling, Syracuse basketball and

football along with engaging personalities like Mike & Mike, Colin

Cowherd and Menard & Silverman. We constantly look for ways

to improve our programming to bring fans and advertisers the

best possible experience. We take sports seriously, but try not to

take ourselves too seriously.

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OUR MISSION.

Co-hosted by Syracuse alums Jeremy Menard and Eric Silverman. Life long sports fans, they "Bring It" to Between The Lines everyday, offering unique local sports entertainment weekdays 4-5pm. Whether recounting a last-second play, interviewing an outstanding local athlete or deliberating the merits of a draft choice... our listeners get an earful.

Ithaca College alum, Nick Karski is the lead reporter for our high school play-by-play coverage. Joined by Eric Silverman, Matt Schultz, Brian Delaney, LaMarr Peters, Matt Tyman and Matt Colbert, they collectively call over 85 high school & collegiate events yearly. Since 2011, we've broadcast 5 NYS Championship games including two Ithaca High Lax finals, two Lansing Boy's Soccer finals and the 2012 perfect 26-0 Lansing Baseball team's championship!

Whether it's a review of Friday Night Lights or previewing the Saturday slate of games...Nick Karski hosts the team of reporters and contributors through the Fall Season on Saturday 10-11a, with a special two-hour on-location GameDay Cortaca broadcast.

We've teamed up with Ehrhart Energy to recognize outstanding athletic performances and award athletics scholarships and make contributions to local booster clubs. In the first year of this program, we will recognize over 70 MVP high school athletes, award over $3,500 to local booster clubs and and award two $1,000 college scholarships to an outstanding male & female scholar athlete.

WHY ESPN ITHACA?

THREE-TIME WINNER FOR OUTSTANDING ON-AIR PERSONALITIES— BETWEEN THE LINES, 2012 & 2013 AND OUTSTANDING PLAY-BY-PLAY COVERAGE 2013.

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THE DAILY LINEUP

6AM–10AM Mike & Mike

10AM–1PM The Herd with Colin Cowherd

1PM–4PM SVP & Russillo

4PM–5PM Between the Lines with Menard & Silverman

5PM–7PM The Dan Le Batard Show

7PM–10PM Sedano & Stink

10PM–1AM The Freddie Coleman Show

1AM–6AM Sports Center All Night

PLAY-BY-PLAY Nick Karski, Eric Silverman, Jeremy Menard, Matt Schultz, Brian Delaney, Matt Colbert and LaMarr Peters

UNIVERSALLY KNOWN, LOCALLY OWNED.

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ESPN THE BRAND

MOST RECOGNIZED NAME IN SPORTS. Almost all Americans say they are aware of ESPN or one of its sub-brands (98%)—that’s more than 255 million people. 1

BEST IN CLASS SPORTS MEDIA BRAND. 80% of avid sports fans familiar with ESPN rate the brand favorably overall, which is #1 across all sports media brands. 1

THE MOST TALKED-ABOUT MEDIA BRAND AMONG MALES. That translates to around 20 million weekly mentions about ESPN on average among males; over 1 billion a year. 2

Source: 1) Brand Reach Study, P12+, March 2012. 2) Keller Fay TalkTrack, P13-69, 2012.4

All Sports indexes No. 1 by a wide margin in afternoons, nearly 43% above its average. It also indexes high, relative to other formats in this study, in mornings and evenings, experiencing significant increase in the latter.

INDEX OF AQH LISTENING BY DAYPART100 = Persons 12+, Mon-Sun, 6AM-Mid

SHARE OF LISTENING BY LOCATIONAQH Persons 12+, Mon-Sun, 6AM-Mid

COVERAGE AREAAM Coverage:

Two-thirds of tune-in to All Sports occurs out-of-home, including in the car, at the office, and at sporting events; however, at-home listening has been slowly rising.

WHERE THEY LISTEN

RIGHT HERE IN THE FINGER LAKES.

Mon-Fri 6AM-10AM

Mon-Fri 10AM-3PM

Mon-Fri 3PM-7PM

Mon-Fri 7PM-Mid

Sat-Sun 6AM-Mid

140 137 143 54 60

Source: GfK MRI 2012 Doublebase

Away from Home67.1%

At Home

32.9%

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FM Coverage:

DAH-NUH-NUH

DAH-NUH-NUH6

<$25k8.8%

>$75k48.2%

$50-$75k23.5%

$25-$50k19.5%

<12th Grade3.1% Some

College31.5%

HS Grad20.3%

CollegeGrad

45.1%

WHO LISTENS?

Source: GfK MRI 2012 Doublebase

LEADERS IN MEN, EDUCATION & INCOME.

All Sports continues to have a far higher concentration of men in its audience than any other format. The 84% male proportion has remained relatively steady for the past several years.

LISTENERS Persons 12+

Men84%

Women 16%

By a wide margin, All Sports ranks No. 2 among the 16 leading formats for the proportion of its adult audience who are college graduates. By a close margin, All Sports ranks No. 1 among the 16 leading formats in the proportion of its adult listeners who have attended college.

EDUCATION Persons 18+

Listeners of Play-by-Play sports are 35% more likely to be male compared to the general population.

PLAY-BY-PLAYPersons 12+

Men65%

Women 35%

All Sports represents radio's most affluent adult listeners. It ranks No. 1 by a wide margin among the leading formats in the proportion of 18+ listeners residing in households generating $75,000 or more annually. All Sports is also No. 1 by far among the top formats in the $50,000+ household income category.

HOUSEHOLD INCOME Persons 18+

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SPORTS RADIO IS MOBILE. Listeners can be influenced wherever they go; in their car, their smartphone, their office, their homes. That’s a lot of opportunity to tell your story.

SPORTS RADIO IS A FREQUENCY MEDIUM. Because of the low cost per commercial rate, you can buy a lot of ads over a short term, like games or consistent messaging for Top-of-Mind-Awareness.

SPORTS RADIO IS TARGETED. A cost efficient way to match your product or service to your targeted consumer type. More of your ad dollars go to your hottest prospects. In our case, the elusive male consumer.

SPORTS RADIO IS TIMING. Our prime time talent line up well with prime shopping time. In fact, 75% of all retail purchases occur between the hours 6a and 7p. Further, 55% of all consumers listen to radio within one hour of their largest purchase of the day.

SPORTS RADIO IS UNPREDICTABLE. The ultimate escape vehicle. No matter what's going on in someone's life, they can get away from much of the world's negativity. We give people the vehicle to just be a fan.

INSIDE THE NUMBERS69% of Sports Radio listeners are married.

75% of Sports Radio listeners own their residence.

88% of Sports Radio listeners are more likely to have HHI $100k+.

39 years old is the median age of a Sports Radio listener.

88% of Sports Radio listeners have investments totalling $250k+.

WHY SPORTS RADIO?

PASSIONATE, ENGAGED & EVENTFUL.

Source: GfK MRI 2012 Doublebase8

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

       

 

 

 

 

 

 

 

 

                                                                                                                                                       

 

 

 

WHO'S PLAYING?

801 W State St., Ithaca, NY 14850607.273.0245 cayugalumber.com

AND MANY MORE!

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LOCAL COVERAGE:• Between The Lines (weekdays 4-5pm)

• All-Access Features• Local Sports Center Reports • Play-by-Play

COLLEGIATE COVERAGE:• Cornell• Ithaca• SUNY Cortland• Syracuse• TC3

HIGH SCHOOL COVERAGE:• Candor• Dryden• Groton• Ithaca• Lansing• Moravia• Newfield• Odessa-Montour• South Seneca• Southern Cayuga• Spencer-Van Etten• Trumansburg• Union Springs• Watkins Glen

PLAY-BY-PLAY COVERAGE:MLB • Home of the New York Yankees • All-Star Game, Playoffs and World Series

NFL • Thurs. & Mon. Night, Sunday Tripleheaders, Playoffs & Superbowl

NCAA • Home of Syracuse Orange Basketball and Football • Home of Cornell Big Red Wrestling • Basketball Games of the Week & March Madness • Football Games of the Week, Bowls & Championship Game

NASCAR/Auto Racing • Daytona 500 • Cheez-It at The Glen

NBA • Game of the Week, All-Star Game, Playoffs and The Finals

FIFA World Cup SoccerPGA Golf Tournaments • The Masters • US Open • British Open

Olympic Hockey Coverage

IT'S ALL ON ONE STATION

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Jackson CookJacksonC@ESPNIthaca.comM: 808-295-8448O: 607-533-0057F: 607-533-0199

ESPNIthaca.com

ESPN Ithaca 1160/107.1-WPIE3100 N. Triphammer Rd., Suite 100Lansing, NY 14882

Connect with Jackson.

/ESPNIthaca@ESPNIthaca