escar Asia 2019escar Asia 2019. October 1 (Tue) － 2 (Wed), 2019 . Embedded Security in Cars conference Asia. July 16, 2019 (Ver. 1.5) Invitation for Sponsorship. …

escar Asia 2019

October 1 (Tue) － 2 (Wed), 2019

Embedded Security in Cars conference Asia

July 16, 2019 (Ver. 1.5)

Invitation for Sponsorship

The world’s leading Automotive Cyber Security conference

Nikkei Business Publications, Inc.

2

Preface

Automakers around the world face a pressing need for security measures. They are unlikely to be able to meet this

need without massive changes to automotive development processes and structures. What are needed are new

initiatives to build positive relations with hackers. Development of self-driving technologies has been accompanied by a

movement toward demanding use of over-the-air software upgrades and intrusion detection systems (IDS). Security

measures are undergoing rapid progress. Failure to ascertain the latest information could be fatal.

The Embedded Security in Cars Conference (escar) is an international symposium on information security focusing on

the automotive field. It has been held in Europe for more than 10 years. Security engineers from around the world

gather at escar to present and discuss the latest information in the field. The Asian version of the conference, escar

Asia, was held first in Japan in 2014. escar Asia will be haled for the sixth time on October 1-2, 2019. It provides an

opportunity to hear detailed explanations from the world’s foremost authorities on the latest trends in this field that is

progressing at a bewildering pace around the world.

Please take this event as a matchless opportunity to introduce your products and solutions, as well as to build close

business relationships.

The World’s leading Automotive Cyber Security conference

Copyright © 2019 Nikkei Business Publications, Inc. All Rights Reserved.

3

Outline

• Date: October 1 (Tue) and 2 (Wed), 2019

• Time: 10:00-17:00（Doors open 09:30）(Tentative)

• Venue: Tokyo conference center, Sinagawahttps://www.tokyo-cc.co.jp/eng/shinagawa/index.html

• Audience: Automobile engineers in Japan and abroad

• Expected number of participants: 200

• Admission fee: JPY123,000 (Including tax/for whole 2 days)

• Organizer: Nikkei Automotive

• Co-Organizers: ESCRYPT, ETAS, ISITS

• Official English site: https://tech.nikkeibp.co.jp/cp/19/s/03/Copyright © 2019 Nikkei Business Publications, Inc. All Rights Reserved.

*escar is a trademark of isits

https://www.tokyo-cc.co.jp/eng/shinagawa/index.htmlhttps://tech.nikkeibp.co.jp/cp/19/s/03/

4

Programs (Reference)

Official English site of escar Asia 2018 https://tech.nikkeibp.co.jp/cp/2018/escar2018e/

Day 1 Day 2


https://tech.nikkeibp.co.jp/cp/2018/escar2018e/

5

Platinum Sponsor: JPY 2,750,000 (Including tax in Japan)

Participation in the seminar (Up to 4 persons)=JPY 492,000 worthGathering up-to-date information is essential for your company'sproduct development and marketing.

Your brand logo on the official websiteRaise brand awareness and improve your branding.

Participation at the reception (Up to 4 persons)Make connections with leaders in automotive security.

Table-top display at the foyerIncrease awareness of your company's products and solutions and gatherinformation about potential customers (leads).

Luncheon or Coffee Break Seminar (30 min.)Present your company's products and solutions directly to seminar participants.

Lecture Review Article in Nikkei Automotive (January 2020 issue (Delivery. Dec. 11); 4-colors 2 pages)Present your company's products and solutions to a broad range of readers,including engineers who were unable to attend the seminar.

Platinum/Gold Sponsors: Four Spots Only

JPY 1,760,000 worth - Advertising fee: JPY 1,160,000- Reporting/production cost: JPY 600,000

Offer registered information of audience to Platinum sponsor only.


6

Gold Sponsor: JPY 2,200,000 (Including tax in Japan)

Participation in the seminar (Up to 4 persons)=JPY 492,000 worthGathering up-to-date information is essential for your company's product development and marketing.



Table-top display at the foyer

Present your company's products and solutions directly to seminar participants.

Present your company's products and solutions to a broad range of readers, including engineers who were unable to attend the seminar.

Luncheon or Coffee Break Seminar (30 min.)

Lecture Review Article in Nikkei Automotive (January 2020 issue (Delivery. Dec. 11); 4-colors 1 page)

Increase awareness of your company's products and solutions and gather information about potential customers (leads).

JPY 880,000 worth - Advertising fee: JPY 580,000- Reporting/production cost: JPY 300,000


Platinum/Gold Sponsors: Four Spots Only

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Silver Sponsor：JPY 1,100,000 (Including tax in Japan)

Participation in the seminar (Up to 4 persons)=JPY 492,000 worth

Gathering up-to-date information is essential for your company's product development and marketing.



Table-top display at the foyerIncrease awareness of your company's products and solutions and gather information about potential customers (leads).


Comparison of Sponsorship

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Sponsorship

Luncheon or Coffee Break

Seminar(30 min.)

Lecture Review Article in Nikkei

Automotive

Participationin the

seminar(4 persons maximum)

Logo on the official website

Participationat the

reception(4 persons maximum)

Table-top display at the

foyer

Registered information of audience

Fee: JPY(Tax included)

Max. the number of sponsor

Platinum 2Page

2,750,000

4 sponsors in total

Gold 1Page

- 2,200,000

Silver - - - 1,100,000 No limitation


LED lightning x 2

Company name (W:600 x H:200 mm: Gothic font, Black)Use company logo without extra charge.

Back panel (W: 900 x H: 2,100 mm) Chain and s-shaped hook for hanging are ready by management office.

Table top (W: 1,800 x D: 600 x H: 700mm)Table is rapped by Navy color sheet.

Power supply Plug Type A x 2 (100V, 1kW)

Chair x 2 *Size of table, back panel, company board and cover sheet are subject to change.

Rental equipment (Paid option)LCD Monitor, Stand, DVD/Blu-ray Player, Wired LAN, etc. are available.

Tabletop Display (Image)

Panel

9

Image


Additional reception ticket: JPY 22,000/person (Tax included)

Additional reception ticket

10Copyright © 2019 Nikkei Business Publications, Inc. All Rights Reserved.

Result (escar Asia 2018)

11

Title: escar Asia 2018 The world’s leading automotive cyber security conferenceDates: October 3 to 4, 2018Venue: Hotel Gajoen Tokyo, JapanOrganizer: Nikkei AutomotiveCo-Organizer: ESCRYPT, ETAS, ISITSThe number of attendee: 149

-------- Sponsor --------

2S Technologies , Inc. Dis trict Pol ice Bureau Mitsubishi Heavy Industries , Ltd. SUBARU CORPORATION

AISIN SEIKI Co., Ltd. ECSEC Laboratory Inc. Mitsubishi Motors Corporation Sumitomo Electric Industries , Ltd.

ALPHA Corporation Hitachi Automotive Systems, Ltd. NEC Communication Systems, Ltd. SUZUKI MOTOR CORPORATION.

Alpine Electronics , Inc. Hi tachi ULSI Systems Co., Ltd. NEC Solution Innovators , Ltd. The Univers i ty of Electro-Communications

Alpine Information System, Inc. Hi tachi , Ltd. NIPPON TELEGRAPH AND TELEPHONE CORPORATION TOKAIRIKA,CO, LTD.

Amotech Co Ltd Honda Access NNG Navigations K.K. Toyota InfoTechnology Center Co., Ltd.

Autonetworks Technologies , Ltd. Honda Motor Co., Ltd. NSK Ltd. TOYOTA MOTOR CORPORATION

AZAPA Co. LTD Honda R&D Co.,Ltd OMRON Corporation UEC Tokyo.

Bus iness Cube & Partners ,Inc. Ierae Securi ty, Inc. Panasonic Advanced Technology Development Co.,Ltd. UL LLC

Calsonic Kansei Corporation Japan Automobi le Research Insti tute Panasonic Corporation VeriServe Corporation

CAV Technologies Co. Inc. Keihin Corporation PFU Limited WITZ CO.,LTD.

Continenta l AG Kobelco Construction Machinery Co., Ltd. Renesas Electronics Corporation Yamaha Motor Engineering Co., Ltd.

CRESCO LTD. Komatsu Ltd. SBI SECURITIES Co.,Ltd. YANMAR CO., LTD.

DAIHATSU MOTOR CO., LTD. Lead Innovation Center Co., Ltd. SECOM CO.,LTD. YAZAKI Corporation

DENSO CORPORATION. Mazda Motor Corporation SGS Japan Inc.

DENSO CREATE INC. Mitsubishi Electric Corporation Sompo Risk Management Inc.,

DENSO TEN Limited Mitsubishi Fuso Truck and Bus Corporation Sony Semiconductor Solutions Corporation


Sheet1

2S Technologies, Inc.District Police BureauMitsubishi Heavy Industries, Ltd.SUBARU CORPORATION

AISIN SEIKI Co., Ltd.ECSEC Laboratory Inc.Mitsubishi Motors CorporationSumitomo Electric Industries, Ltd.

ALPHA CorporationHitachi Automotive Systems, Ltd.NEC Communication Systems, Ltd.SUZUKI MOTOR CORPORATION.

Alpine Electronics, Inc.Hitachi ULSI Systems Co., Ltd.NEC Solution Innovators, Ltd.The University of Electro-Communications

Alpine Information System, Inc.Hitachi, Ltd.NIPPON TELEGRAPH AND TELEPHONE CORPORATIONTOKAIRIKA,CO, LTD.

Amotech Co LtdHonda AccessNNG Navigations K.K.Toyota InfoTechnology Center Co., Ltd.

Autonetworks Technologies, Ltd.Honda Motor Co., Ltd.NSK Ltd.TOYOTA MOTOR CORPORATION

AZAPA Co. LTDHonda R&D Co.,LtdOMRON CorporationUEC Tokyo.

Business Cube & Partners,Inc.Ierae Security, Inc.Panasonic Advanced Technology Development Co.,Ltd.UL LLC

Calsonic Kansei CorporationJapan Automobile Research InstitutePanasonic CorporationVeriServe Corporation

CAV Technologies Co. Inc.Keihin CorporationPFU LimitedWITZ CO.,LTD.

Continental AGKobelco Construction Machinery Co., Ltd.Renesas Electronics CorporationYamaha Motor Engineering Co., Ltd.

CRESCO LTD.Komatsu Ltd.SBI SECURITIES Co.,Ltd.YANMAR CO., LTD.

DAIHATSU MOTOR CO., LTD.Lead Innovation Center Co., Ltd.SECOM CO.,LTD.YAZAKI Corporation

DENSO CORPORATION.Mazda Motor CorporationSGS Japan Inc.

DENSO CREATE INC.Mitsubishi Electric CorporationSompo Risk Management Inc.,

DENSO TEN LimitedMitsubishi Fuso Truck and Bus CorporationSony Semiconductor Solutions Corporation

12Copyright © 2019 Nikkei Business Publications, Inc. All Rights Reserved.

Security authorityElectronic manufacturerCertification authorityConsulting

Car19%

Car parts38%

Electronics/Electronics part

9%

Construction Machinery/Transport

ation equipment1%

Machine/Equipment instrument

2%

Other car technology

related3%

Software/Information 14%

Education/Research/Public office

9% Others5%

2

22

35

5

54

47

24

2

8

2

10

0 10 20 30 40 50 60

Machinery system

Electric system

Electric device for cars

Analysis/Simulation

Car embedded software

Communication/Network

Information System

Materials

Measurement/Testing

Production management system/PLM

Others

Theme and technology you are involved in on business (M.A.)

Industry

Very useful, 26%

Useful, 61%

Can't say, 4%

N/A, 9%

How useful escar Asia 2018

Attendees’ profile (escar Asia 2018)

Pictures (escar Asia 2018)

13

Tabletop display at foyer Conference

Luncheon/Coffee break seminar

Reception at Day 1 evening


14

Contact

Technology Media Division Advertising Dept.Nikkei Business Publications, Inc.4-3-12 Toranomon, Minato-ku, Tokyo 105-8308JapanTel.: +81-3-6811-8021E-mail: [email protected]

Nikkei Business Publications, Inc.


Date:

Please type or print legibly. Information below is as it will appear in escar Asia 2019

Company Contact person

Address

Email

Phone Fax

Company URL

Signature:

Sponsorship Selection (Please check)

□ Platinum Sponsor JPY 2,750,000

□ Gold Sponsor JPY 2,200,000

□ Silver Sponsor JPY 1,100,000

□ Additional reception ticket JPY 22,000/Person

【　　　　　】Person JPY

Grand Total

ContactAdvertising Sales Department, Technology Media DivisionNikkei Business Publications, Inc. TEL: +81-3-6811-8021　Email: [email protected]

July 16，2019

escar Asia 2019Sponsorship registration Form

Please send this form by E-mail ([email protected])

Method of Payment is limited to Wired Transfer. Invoice shall be dispatched at the end of July.

(Inc. tax) JPY

● I have confirmed rules and conditions for sponsorship.Signature

□ Any other requests on display and equipment.Option

(Including 10%consumption tax in Japan)

Sponsorship(Including 10%

consumption tax in Japan)

1

Rules and conditions for escar Asia 2019 ■COMPLIANCE WITH RULES

Companies and organizations wishing to run (an) exhibition booth(s) or present (a) seminar(s) in this event

2019 (hereinafter referred to as the Exhibitor) must comply with the rules below as well as rules set in the

exhibitor manual provided by the organizer. If the Exhibitor fails to abide by these rules, or if the organizer

judges that conducts of the Exhibitor disturb a third party or offend public order and morals, the organizer will

have the right to reject the Exhibitor's application for entry in the exposition, cancel the exhibition agreement,

or order the Exhibitor to remove or change the Exhibitor's booth, decorations, and exhibits. In the event of such

a case, the organizer will neither return the Exhibitor any fees that had been paid by the Exhibitor, or

compensate any damage arising to the Exhibitor and its related parties due to cancellation of the exhibition

agreement or removal / change of the booth, exhibits, and decorations. The Exhibitor must fully compensate

any damage that it has caused to the organizer.

■ELIGIBILITY

To qualify as exhibitor, an entity must provide products and/or services that are in line with the organizer's

exposition principle. The organizer has the right to determine the eligibility of any product or service for

inclusion in this event.

■EXHIBITOR NAME

The Exhibitor must put its official name in the "Exhibitor Name" space of the Booth Space Application Form, as

it may be used in the announcements, official website, and guidebook of the exposition.

■BOOTH ALLOCATION & SEMINAR TIMETABLE

The organizer will decide the booth allocation and seminar timetable based on the application date, booth size,

category of the booth / seminar, and past entry records of the applicant. The booth allocation and seminar

timetable will be announced at the exhibitor briefing session. Please note that the organizer, while considering

requests of each applicant, may not be able to meet all the requests from the applicants.

■DATE OF AGREEMENT

The day on which the organizer sends the Exhibitor a letter confirming that the Booth Space Application Form

that the applicant submitted has been received by the organizer will be the date of the exhibition agreement.

■PAYMENT OF EXHIBITION FEE

The Exhibitor must pay the exhibition fee in full through a bank transfer to the bank account designated by the

organizer by the date specified in the invoice. Exhibitors applying through an advertising agency will be charged

by the advertising agency; please follow the payment procedure set by the agency.

Failure of payment by the due date (including, in the case of applying through an advertising agency, cases in

which the payment via the advertising agency could not be confirmed by the organizer) will result in

cancellation of the exhibition agreement, and the Exhibitor will be held responsible for all the damage that it has

caused to the organizer.

Included in the exhibition fee is the use fee of the booth space / seminar lot. In addition to the exhibition fee, the

Exhibitor will bear all the extra costs that may arise in relation to its booth / seminar, such as costs of booth

2

decoration (self-decoration / rental package) and Internet access.

■CANCELLATION BY EXHIBITOR

Exhibitors wishing to cancel their entry in this event 2019, either entirely or partially, must notify the organizer

in writing. In the event of cancellation by the Exhibitor, the following charge will arise as the cancellation fee.

Exhibitors who applied through advertising agencies will pay the cancellation fee to the respective advertising

agency in accordance with the agency's instructions.

a) From the date of agreement to August 31, 2019: 30% of the sponsor fee

b) On and after September 1, 2019: 100% of the sponsor fee

Please also note:

- In the event that the Exhibitor has caused to the organizer damage that exceeds the cancellation fee, the

Exhibitor must pay the balance to the organizer to compensate the damage.

- The cancellation fee must be paid to the bank account designated by the organizer (or, in the case of applying

through an advertising agency, the bank account designated by the advertising agency) by the date specified in

the invoice.

■NO SUBLEASING

Without the expressed permission of the organizer, exhibitor may not transfer or sublet all or any part of his

exhibit space (whether for payment or not).

■CANCELLATION OF EXHIBITION

The organizer will have the right to cancel the whole or part of this event 2019 at any time for its own reasons.

In the event of cancellation by the organizer, the organizer will reimburse the amount that it deems reasonable

based on the degree of cancellation (in the case of partial cancellation) and the number of days left in the

exposition. Apart from the foregoing, the organizer will not bear any liability for cancellation of the exposition.

In the event of cancellation of the whole or part of the exposition for reasons not attributable to the organizer

itself (including the cases in which the organizer judges that it is necessary to call off the exposition), the

organizer will not bear any liability to the Exhibitor.

■COMPENSATION

The organizer, irrespective of the reason, will not be responsible for any personal injury or property damage to

the Exhibitor and its related parties resulting from their use of the venue. The Exhibitor must indemnify

immediately any personal injury or property damage to a third party and the venue facilities / fixtures caused

by the Exhibitor's employees, agencies, and related parties, whether by design, due to negligence, or non-fault.

If the organizer is billed for such damage, the responsible Exhibitor must make the payment on its own

responsibility and promptly compensate the organizer for all the costs incurred due to the damage, including

attorney's fees.

The organizer will not be held responsible for any troubles arising due to typographical errors and omissions in

any of the prints and production relating to this exposition.

■CARRY-IN & CARRY-OUT

The Exhibitor must carry in its exhibits and decoration items during the period specified in the exhibitor manual

3

provided by the organizer and complete booth decoration before the exposition starts. All the exhibits and

decorations must be removed and carried out of the venue during the period specified in the exhibitor manual.

If the Exhibitor fails to complete its work within the said period and causes damage to the organizer, the

Exhibitor must compensate all the damages done to the organizer and related parties.

■BOOTH CONSTRUCTION

● All exhibitors are required to follow the guidelines in this event 2019 Exhibitors Manual when constructing

and decorating their booths.

● Each exhibitor must ensure that his/hers exhibit does not interfere with the exhibit of neighboring booths.

The organizer, based on the Exhibitors Manual, will determine whether an exhibit is interfering with another

exhibit or whether there is violation of rules. The decision made by the organizer must be followed by all

exhibitors.

■FIRE & SAFETY REGULATIONS

All exhibitors are required to adhere to the fire & safety rules and regulations that apply to the venue of this

event.

■PHOTOGRAPHY

All rights related to photography and video shooting on the venue are retained by the organizer.

■PERSONAL INFORMATION

The Exhibitor must abide by all the applicable laws relating the Protection of Privacy and Trans border Flows of

Personal Data and conduct lawfully and appropriately when collecting personal information to this exposition.

The purpose of collecting personal information must be presented and notified explicitly and without fail, and

the personal information collected must be used only within the scope of that purpose. The Exhibitor will be held

responsible for administering and handling of the personal information that it collects. In the event of damage

to the visitors in relation to personal information, the Exhibitor will bear all the responsibilities and settle the

trouble on its own responsibility.

※ Please see below for the organizer's privacy policy and online policy on information collecting.

http://www.nikkeibp.com/privacy.html

Please be informed in advance that the organizer may disclose the names of the participating Exhibitors to its

commissioned companies including constructors and power suppliers, where necessary.

escar Asia 2019_E Ver.1.5.pdfescar Asia 2019PrefaceOutlinePrograms (Reference)Platinum Sponsor: JPY 2,750,000 (Including tax in Japan)Gold Sponsor: JPY 2,200,000 (Including tax in Japan)Silver Sponsor：JPY 1,100,000 (Including tax in Japan)Comparison of Sponsorshipスライド番号 9スライド番号 10Result (escar Asia 2018) Attendees’ profile (escar Asia 2018) Pictures (escar Asia 2018)Contact

Registration form_escar Asia 2019　(July 16).pdfSheet2

Rules and conditions _escar Asia 2019.pdf

Documents

escar Asia 2019escar Asia 2019. October 1 (Tue) － 2 (Wed), 2019 . Embedded Security in Cars conference Asia. July 16, 2019 (Ver. 1.5) Invitation for Sponsorship. …