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The EPP is devoted to be
the knowledge sharing platform for
pricing and profit optimization management
in Europe.
Open and neutral/unbiased
Not for profit
Give and take participation
Our vision
We believe :
- That in the next decades „Pricing and Profit Optimization‟ will become amongst the main (shareholders‟) value drivers for organizations in Europe.
- That in European companies the need for pricing experts, tools and capabilities
will increase significantly in the coming years.
- That pricing decision makers in these companies will be in search for increased best-practice knowledge-sharing, pricing know-how and know-who.
Our mission
The EPP is devoted :
1. To be the N°1 on- and offline pricing knowledge sharing place for Pricing and Profit
Optimization management in Europe.
2. To support pricing and profit optimization decision makers with pricing knowledge sharing and tools in the complex environment of strategic pricing.
3. To be the platform where pricing decision makers can extend their network of pricing professionals and experts.
4. To support and promote pricing and profit optimization knowledge development.
5. To put pricing and profit optimization on the CxO agenda.
Although the profession of pricing is quite new, in the recent years a lot of the “body of knowledge” of pricing is already described - and implemented in different industries and organizations with great success. Both in terms of efficiency and profit optimization. A lot of organisations ask us : where do we start ? And how do we excel in pricing ? In our eight years of experience, we‟ve seen that doing the right things first, and doing them right is very important to succeed.
We call it the “Walk-Run-Fly Approach”™.
EPP helps you to develop your pricing capabilities
Level 1 : Price List Maintenance
Level 2 : Gain transactional
control and optimize
Level 3 : Increase
pricing effectiveness
Level 4 : Deploy profit optimization
Crawl Walk – and never walk alone
Run - and align
Fly – and optimize
Y1 Y2-3 Y4+ Start
Your proven path towards pricing excellence Deep dive into profit optimization
What makes the EPP unique ?
The EPP is the n°1 knowledge sharing platform in Europe for pricing and profit
Optimization management.
We partner with the best pricing and profit optimization experts, technology partners and
academics for optimal knowledge sharing.
We bring interactive knowledge sharing formats (workshops, conferences, forums, debates, trainings).
The EPP is neutral and unbiased, we ensure to bring the best of pricing and profit
optimization in Europe.
The EPP really helps and supports you in your pricing and profit optimization challenges :
We listen and help you with the know-what, know-how and know-who.
Local chapter working, to ensure close contact with pricing practitioners and partners in
Europe, and in-depth understanding of their knowledge gaps and challenges.
Give & take knowledge sharing
Give (pricing practitioners & experts)
Presenting at EPP workshops
Presenting at EPP PricingFuel Days
Participating in pricing research surveys
Sharing best practices
Sharing networks
Participating on EPP forums
Take (pricing practitioners & experts)
Best practice sharing
Pricing know-how, know-what, know-who
Peer to peer networking
Exchange of benchmarks
Resource library (online)
State of the art pricing trainings
The EPP is a knowledge sharing organization, and delivers through
it‟s knowledge sharing services :
1. The EPP portal site with :
- An important knowledge base. The EPP‟s online library with articles, white papers, past surveys,
presentations and tools is available 24 hours a day.
- Interactive group forums : Special Interest Groups and Chapter Discussions.
- Details of participant profiles.
2. State-of-the art open and in-company pricing and profit optimization training programs.
3. The “Pricing and Profit Optimization Excellence Certification” Program - NEW
4. Interactive chapter workshops organised by local pricing practitioners, focusing on practical
knowledge sharing.
5. Intensive industry focused forums and conferences, supported by the EPP expert partners.
6. Endorsement of best third-party pricing conferences and forums in Europe.
How the EPP delivers
THE RATIONAL OF LOCAL EPP CHAPTERS
The purpose of the local Chapter is : • A closer contact with the pricing professionals and partners in the local countries. • To provide the EPP with local market feedback on pricing and profit optimization challenges
• To be ensured of commitment of local chapter boards which consists out of volunteers with the desire to help develop pricing know-how, reflected in local chapter workshops for approx. 20 – 40 participants.
Training Days are interactive seminar formats for approx. 7 – 15 participants.
Typical for trainings :
• Theory and content focused.
• Participants will take home a wealth of knowledge in pricing strategies & profit optimization to respond
to the ever-changing market conditions and learn how to maximize ROI`s and create a potential new source of
competitive advantage
• Participants will leave the course with powerful insights into pricing issues and a new/extended awareness
of additional ways to drive business results via strategic pricing
THE TRAINING DAYS
INTERACTIVE – real life business cases – B2B and B2C
Pricing & Profit Optimization Forums are interactive forum formats for approx. 35 – 70 participants. Typical for Forum‟s :
• Industry focused.
• Thematic program with alignment between content (based on the pricing framework or maturity assessment).
• Presentations by high level industry experts & practitioners (only)
(no second tier presentations, no „generic sector‟ presentations).
THE PRICING & PROFIT OPTIMIZATION FORUMS (FORMER PRICINGFUEL DAYS) INTERACTIVE – INDUSTRY FOCUSED – BEST PRACTICES
The EPP community
The EPP platform collaborates with :
- Pricing decision makers (cross-industrial) e.g. : CxO‟s, general management, pricing management, heads of marketing, commercial, product management, sales, finance, and those involved in pricing decision making
- European academics and universities
- Pricing consultant experts
- Pricing technology experts
- Pricing research experts
EPP friends
The EPP is now running successful events for companies, such as :
Recommendations
The platform seminar was great, thanks again. Hope to see you soon again. Jan Lochmann – Pricing Manager SabMiller - Russia
Pricing as a main topic presented by well prepared speakers, each with a well defined approach to the
main subject followed by an open and interactive exchange of experiences and suggestions. A day well
spent acquiring clear and practical tools to better your pricing policy.
Andrea Daubercy
Pricing Strategy Executive Hyundai Heavy Industries Europe NV - France
To spend two days focusing on an item such as "strategic pricing" was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully. Eric van der Hammen – Director Alewijnse Marine Systems - The Netherlands
Good to see that other company experience similar challenges while implementing & transforming to pricing excellence programs. I received additional
valuable triggers to be followed up to make pricing excellence a success across all management levels
and cross business lines.
Francois Rossilion Senior Advisor Distribution
KBC Group – Belgium
Thanks again for the meetings and the very good preparation of our in-house workshops.
Stefan Baumert – Pricing Group Manager TUI - Germany
Pol Vanaerde President [email protected] +32/477.327.073
Britt Dejager Project Manager [email protected] +32/473.717.669
Leen Dhaens Project Manager [email protected] +32/479.449.804
Joyce Verfaillie Marketing Coordinator [email protected] +32/51.320.372
Richard Coppoolse Content Manager [email protected] +32/51.320.372
Contact
16
The on-and offline knowledge sharing place
for pricing and profit optimization decision makers
www.pricingplatform.eu
Everyone wants results and inspiration. Contact us, we help.