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The EPP is devoted to be the knowledge sharing platform for pricing and profit optimization management in Europe. Open and neutral/unbiased Not for profit Give and take participation

EPP Introduction Slides

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Page 1: EPP Introduction Slides

The EPP is devoted to be

the knowledge sharing platform for

pricing and profit optimization management

in Europe.

Open and neutral/unbiased

Not for profit

Give and take participation

Page 2: EPP Introduction Slides

Our vision

We believe :

- That in the next decades „Pricing and Profit Optimization‟ will become amongst the main (shareholders‟) value drivers for organizations in Europe.

- That in European companies the need for pricing experts, tools and capabilities

will increase significantly in the coming years.

- That pricing decision makers in these companies will be in search for increased best-practice knowledge-sharing, pricing know-how and know-who.

Page 3: EPP Introduction Slides

Our mission

The EPP is devoted :

1. To be the N°1 on- and offline pricing knowledge sharing place for Pricing and Profit

Optimization management in Europe.

2. To support pricing and profit optimization decision makers with pricing knowledge sharing and tools in the complex environment of strategic pricing.

3. To be the platform where pricing decision makers can extend their network of pricing professionals and experts.

4. To support and promote pricing and profit optimization knowledge development.

5. To put pricing and profit optimization on the CxO agenda.

Page 4: EPP Introduction Slides

Although the profession of pricing is quite new, in the recent years a lot of the “body of knowledge” of pricing is already described - and implemented in different industries and organizations with great success. Both in terms of efficiency and profit optimization. A lot of organisations ask us : where do we start ? And how do we excel in pricing ? In our eight years of experience, we‟ve seen that doing the right things first, and doing them right is very important to succeed.

We call it the “Walk-Run-Fly Approach”™.

EPP helps you to develop your pricing capabilities

Page 5: EPP Introduction Slides

Level 1 : Price List Maintenance

Level 2 : Gain transactional

control and optimize

Level 3 : Increase

pricing effectiveness

Level 4 : Deploy profit optimization

Crawl Walk – and never walk alone

Run - and align

Fly – and optimize

Y1 Y2-3 Y4+ Start

Your proven path towards pricing excellence Deep dive into profit optimization

Page 6: EPP Introduction Slides

What makes the EPP unique ?

The EPP is the n°1 knowledge sharing platform in Europe for pricing and profit

Optimization management.

We partner with the best pricing and profit optimization experts, technology partners and

academics for optimal knowledge sharing.

We bring interactive knowledge sharing formats (workshops, conferences, forums, debates, trainings).

The EPP is neutral and unbiased, we ensure to bring the best of pricing and profit

optimization in Europe.

The EPP really helps and supports you in your pricing and profit optimization challenges :

We listen and help you with the know-what, know-how and know-who.

Local chapter working, to ensure close contact with pricing practitioners and partners in

Europe, and in-depth understanding of their knowledge gaps and challenges.

Page 7: EPP Introduction Slides

Give & take knowledge sharing

Give (pricing practitioners & experts)

Presenting at EPP workshops

Presenting at EPP PricingFuel Days

Participating in pricing research surveys

Sharing best practices

Sharing networks

Participating on EPP forums

Take (pricing practitioners & experts)

Best practice sharing

Pricing know-how, know-what, know-who

Peer to peer networking

Exchange of benchmarks

Resource library (online)

State of the art pricing trainings

Page 8: EPP Introduction Slides

The EPP is a knowledge sharing organization, and delivers through

it‟s knowledge sharing services :

1. The EPP portal site with :

- An important knowledge base. The EPP‟s online library with articles, white papers, past surveys,

presentations and tools is available 24 hours a day.

- Interactive group forums : Special Interest Groups and Chapter Discussions.

- Details of participant profiles.

2. State-of-the art open and in-company pricing and profit optimization training programs.

3. The “Pricing and Profit Optimization Excellence Certification” Program - NEW

4. Interactive chapter workshops organised by local pricing practitioners, focusing on practical

knowledge sharing.

5. Intensive industry focused forums and conferences, supported by the EPP expert partners.

6. Endorsement of best third-party pricing conferences and forums in Europe.

How the EPP delivers

Page 9: EPP Introduction Slides

THE RATIONAL OF LOCAL EPP CHAPTERS

The purpose of the local Chapter is : • A closer contact with the pricing professionals and partners in the local countries. • To provide the EPP with local market feedback on pricing and profit optimization challenges

• To be ensured of commitment of local chapter boards which consists out of volunteers with the desire to help develop pricing know-how, reflected in local chapter workshops for approx. 20 – 40 participants.

Page 10: EPP Introduction Slides

Training Days are interactive seminar formats for approx. 7 – 15 participants.

Typical for trainings :

• Theory and content focused.

• Participants will take home a wealth of knowledge in pricing strategies & profit optimization to respond

to the ever-changing market conditions and learn how to maximize ROI`s and create a potential new source of

competitive advantage

• Participants will leave the course with powerful insights into pricing issues and a new/extended awareness

of additional ways to drive business results via strategic pricing

THE TRAINING DAYS

INTERACTIVE – real life business cases – B2B and B2C

Page 11: EPP Introduction Slides

Pricing & Profit Optimization Forums are interactive forum formats for approx. 35 – 70 participants. Typical for Forum‟s :

• Industry focused.

• Thematic program with alignment between content (based on the pricing framework or maturity assessment).

• Presentations by high level industry experts & practitioners (only)

(no second tier presentations, no „generic sector‟ presentations).

THE PRICING & PROFIT OPTIMIZATION FORUMS (FORMER PRICINGFUEL DAYS) INTERACTIVE – INDUSTRY FOCUSED – BEST PRACTICES

Page 12: EPP Introduction Slides

The EPP community

The EPP platform collaborates with :

- Pricing decision makers (cross-industrial) e.g. : CxO‟s, general management, pricing management, heads of marketing, commercial, product management, sales, finance, and those involved in pricing decision making

- European academics and universities

- Pricing consultant experts

- Pricing technology experts

- Pricing research experts

Page 13: EPP Introduction Slides

EPP friends

The EPP is now running successful events for companies, such as :

Page 14: EPP Introduction Slides

Recommendations

The platform seminar was great, thanks again. Hope to see you soon again. Jan Lochmann – Pricing Manager SabMiller - Russia

Pricing as a main topic presented by well prepared speakers, each with a well defined approach to the

main subject followed by an open and interactive exchange of experiences and suggestions. A day well

spent acquiring clear and practical tools to better your pricing policy.

Andrea Daubercy

Pricing Strategy Executive Hyundai Heavy Industries Europe NV - France

To spend two days focusing on an item such as "strategic pricing" was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully. Eric van der Hammen – Director Alewijnse Marine Systems - The Netherlands

Good to see that other company experience similar challenges while implementing & transforming to pricing excellence programs. I received additional

valuable triggers to be followed up to make pricing excellence a success across all management levels

and cross business lines.

Francois Rossilion Senior Advisor Distribution

KBC Group – Belgium

Thanks again for the meetings and the very good preparation of our in-house workshops.

Stefan Baumert – Pricing Group Manager TUI - Germany

Page 15: EPP Introduction Slides

Pol Vanaerde President [email protected] +32/477.327.073

Britt Dejager Project Manager [email protected] +32/473.717.669

Leen Dhaens Project Manager [email protected] +32/479.449.804

Joyce Verfaillie Marketing Coordinator [email protected] +32/51.320.372

Richard Coppoolse Content Manager [email protected] +32/51.320.372

Contact

Page 16: EPP Introduction Slides

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The on-and offline knowledge sharing place

for pricing and profit optimization decision makers

www.pricingplatform.eu

Everyone wants results and inspiration. Contact us, we help.