Entrepreneurship Project1

Embed Size (px)

Citation preview

  • 8/3/2019 Entrepreneurship Project1

    1/18

    Entrepreneurship

    Management

    Digi Xerographers

    Krishnakant Mishra 73

    Abhijeet Roy 90

    Dipanshoo Shende98

    Nitesh Solanki 104 Ranjit A Thakre109

    Shervin Mashreghi PG9

  • 8/3/2019 Entrepreneurship Project1

    2/18

    Services Provided

    Typing

    Printing (Machine, Screen, Digital)

    Binding(embossing)

    Photocopying

  • 8/3/2019 Entrepreneurship Project1

    3/18

    Expected Customers

    Individual:

    Students

    Families

    Business:

    Contractors

    Corporates

    Banks

  • 8/3/2019 Entrepreneurship Project1

    4/18

    Selected Market Area

    Mumbai Central,

    Grant Road,

    Tardeo.

  • 8/3/2019 Entrepreneurship Project1

    5/18

  • 8/3/2019 Entrepreneurship Project1

    6/18

    Marketing Strategy

    Pamphlet

    Non traditional media (Outdoor media)

  • 8/3/2019 Entrepreneurship Project1

    7/18

    Pricing Printing: Rs. 0.75 for normal paper, Rs. 1 for bond paper.

    Photocopying: Rs. 0.50 on normal paper

    Machine printing on number of copies

    Offset printing based on number of colours

    Black Rs.80/ 1000 copies, colour Rs.100/ 1000 copies

    Screen printing Minimum Rs.120 based on no of copies

  • 8/3/2019 Entrepreneurship Project1

    8/18

    Binding:

    Rs.120 Hard binding

    Rs.15 Spiral Binding

    Rs.25 Comb binding (plus additional chargesabove 100 pages)

  • 8/3/2019 Entrepreneurship Project1

    9/18

    Location

    In Mumbai central

    Nearer to Mumbai central station

    Shop: Around 300 sq. ft. area

    Rent Rs. 20000 p. m.

  • 8/3/2019 Entrepreneurship Project1

    10/18

    Manpower

    3computer operator

    1 Xerox operator

    1 Binder

    1 Screen Printer

    2 Helpers

    Working hours:

    9 am to 9 pm

  • 8/3/2019 Entrepreneurship Project1

    11/18

    Machinery & Equipment

    Purchase machines from Modi Xerox

    Digital (Laser) Printer

    Colour printer

    Screen printing material

  • 8/3/2019 Entrepreneurship Project1

    12/18

    B/W Machine

    WorkCentre 5225/5230

    Copier

    Functions: Copy, Print, Colour network scan, Email,

    Walkup faxEmail, Internet fax, LAN fax, Network fax

    server enablement, Network fax server enablement,

    Copy speed up to 25 ppm (standard/max) 256 MB

    Duty cycle Up to 75,000 images/month

  • 8/3/2019 Entrepreneurship Project1

    13/18

  • 8/3/2019 Entrepreneurship Project1

    14/18

    Colour machine

    WorkCentre 6505 at a glance

    Functions: Copy, Email, Fax, Print, Scan

    Print speed Colour: up to 24 ppm

    Black: up to 24 ppm Colour, Two-sided output

  • 8/3/2019 Entrepreneurship Project1

    15/18

  • 8/3/2019 Entrepreneurship Project1

    16/18

    Cost Structure

    Variable Cost

    Raw Materials (Paper, Ink cartridges, Printing ink,

    visiting cards)

    Electricity Salary & Wages(Rs. 5000 screen printer, Rs. 4000

    binder, helpers Rs. 3000 pm)

    Interest on term loan 13%

    Depreciation is 5%

  • 8/3/2019 Entrepreneurship Project1

    17/18

    Inventory

    Paper:

    A/4 20 Rims p.m.

    A/3 10 Rims p.m.

    Ink boxes: 5-6 boxes of basic colours,

    2-3 boxes of golden and silver colour,

    3 bottles of diluter (p.m.)

    Other materials

  • 8/3/2019 Entrepreneurship Project1

    18/18