ENTREPRENEURSHIP 2 0 1 5Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video

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NEW! CORE CURRICULUM READINGS

Core Curriculum Readings in Entrepreneurship cover the fundamental concepts, theories, and frameworks that business students must learn. Authored by faculty at Harvard Business School, each Reading is about 20-30 pages long and comes with a Teaching Note, review questions, and exhibit slides. Many also include video clips and Interactive Illustrations. The 11 Entrepreneurship Readings below are listed in one potential teaching sequence:

H B S P . H A R VA R D . E D U 1 TN Teaching Note Available

Becoming an Entrepreneurial Leader Lynda M. Applegate #8051

AN ENTREPRENEUR’S TOOLKIT:

� Analyzing Business Models

� Identifying and Prioritizing Opportunities

� Online Research Guide

� Pitching Opportunities

Recognizing and Shaping Opportunities Lynda M. Applegate, Carole Carlson #8056

INTERACTIVE ILLUSTRATIONS:

� Identifying Growth Opportunities

� SalesLogic Business Model Comparison (in $US)

Developing Business Plans and Pitching Opportunities Lynda M. Applegate, Carole Carlson #8062

VIDEOS:

� Hy-Conn Shark Tank Pitch

� Onesole Shark Tank Pitch

OTHER TOOLS:

� Business Plan Evaluation Checklist

� Elevator Pitch Template

� Pitch Evaluation Worksheet

Attracting Talent and Building Ecosystems Lynda M. Applegate, Carole Carlson #8068

INTERACTIVE ILLUSTRATIONS:

� Evolution of the Skyhook Ecosystem

Financing Entrepreneurial Ventures William R. Kerr, Ramana Nanda, James McQuade #8072

INTERACTIVE ILLUSTRATIONS:

� Asset Intensity Ratio

� Building a Cap Table

� Calculating a Cumulative Cash Flow Curve

� How Investor Expectations and Target Returns Drive Company Ownership

� Payouts from Simple Equity and Convertible Investments

� Seed Note Ownership and Value

Partnering with Venture Capitalists Jeffrey Bussgang #8240

AVAILABLE 2015

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à Find more Core Curriculum Readings at hbsp.harvard.edu/list/corecurriculumentrepreneurship

CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases

500 Startups: Scaling Early-Stage InvestingDave McClure, an outspoken personality in Silicon Valley, believes that the venture capital industry is not innovating quickly enough. He seeks to scale 500 Startups, his early-stage investment firm, into the first “guild-based” international venture capital group. Students contrast 500 Startups’ investment strategy with that of more traditional funds. TN Stanford University #E528

Andreessen HorowitzAndreessen Horowitz, a venture capital firm launched in 2009, has quickly broken into the industry’s top ranks with its ability to invest in Silicon Valley’s most promising startups. The case examines the firm’s organizational structure as well as the motivations and strategy of its founders. Should it seek to double its scale over the next few years? TN Harvard Business School #814060

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Experimenting in the Entrepreneurial Venture Thomas R. Eisenmann, Eric Ries, Sarah Dillard #8077

INTERACTIVE ILLUSTRATIONS:

� A/B Testing with Conversion Funnel

VIDEOS:

� Tiggly’s Kickstarter Campaign

Selling and Marketing in the Entrepreneurial Venture Frank V. Cespedes #8086

INTERACTIVE ILLUSTRATIONS:

� Customer Profitability

� Retail versus Direct Business Models

VIDEOS:

� Aligning Strategy and Sales

� Design Your Product to Sell Itself

� The Feedback Loop

Scaling Entrepreneurial Ventures #8082

AVAILABLE 2015

Launching New Ventures in Established Companies #5272

AVAILABLE 2015

Launching Global Ventures #5277

AVAILABLE 2015

H B S P . H A R VA R D . E D U 3

Apple’s Core (Graphic Novel Version)This short case introduces students to a variety of choices faced by founders, including whether to quit a big-company job to found a new venture, whether to found with a best friend, how to split the equity within the founding team, how to deal with tensions between founders, and whether to take on outside investors who will change the strategy and team. Harvard Business School #814059

Chez Panisse: Building an Open Innovation EcosystemAt her famous Chez Panisse restaurant, Alice Waters has created an open innovation ecosystem over the last 4 decades. This case discusses how Waters developed this ecosystem, first locally and then globally, to include stakeholders such as suppliers, alumni chef and staff, food writers, and others. TN Haas School of Business #B5806

The High West DistilleryIn June 2004 David Perkins moved to Park City, Utah, to pursue his dream of creating a successful whiskey company—despite a background in biotechnology and no firsthand experience in the spirits industry. After launching High West in 2007, he faced a critical choice about how to grow. TN North American Case Research Association #NA0296

Jill’s Table: Digitizing a Retail LegacyThe founder of bricks-and-mortar kitchen accessories retail store Jill’s Table considers expanding her existing information-based web site to an e-commerce presence. Can the factors that led to her current success be replicated in the virtual world? TN Ivey Publishing #W14044

Iora HealthStartup Iora Health takes a new approach to the management and delivery of healthcare. By investing twice as much in primary care, the organization hopes to save over 20% on total care by improving health and obviating the need for acute interventions. Iora is seeking financing to fuel an aggressive growth strategy and must decide the best path forward. Harvard Business School #814030

Maricopa, Inc.: Finding the Right Treatment for GrowthThe founders of Maricopa, Inc., a startup that sells hair-care products directly to salons, are preparing a board presentation to address the young company’s inability to meet financial projections. Despite initial success, the company needs additional funding to continue operating. At the same time, 2 VC investors are deciding how to proceed with their investments. Harvard Business School #314065

Noma: A Lot on the PlateThe restaurant Noma, based in Copenhagen, Denmark, is considered one of the best restaurants in the world. Yet the restaurant’s margins are below 5%. Noma’s new investor and chairman, Marc Blazer, recently joined to help chef/owner René Redzepi make the business more sustainable. The question is: how? TN Harvard Business School #814097

Rent the Runway (Abridged)Two months after a successful launch, the co-founders of Rent the Runway debate whether to grow their startup at a measured pace or raise a new round of venture capital sooner than planned. This case illustrates “lean startup” principles, including the use of minimum viable products to conduct quick but rigorous tests to validate business model hypotheses. Harvard Business School #815055

TN Teaching Note Available

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Rwanda BackpackersAfter thorough research, 2 young entrepreneurs in Rwanda realize they have the opportunity to target the budget tourists commonly referred to as “backpackers.” Having selected a location for their business, they must raise $19,000 in the next 6 months to begin construction and design a successful marketing plan. TN Ivey Publishing #W13595

Skype: A Case Study of How Skype Derived “Place Surplus” in the Estonian Capital of TallinnThis case examines why Skype’s Scandinavian founders chose Tallinn, Estonia, to establish their high-tech startup. Students consider Skype’s choices against the backdrop of post-Soviet Estonia’s economic and industrial resurrection. TN INSEAD #INS380

Starbucks Coffee Company: Transformation and RenewalThis case analyzes the turnaround of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. Based on extensive interviews, the case offers a range of vital lessons on leadership, organizational transformation, restructuring, strategy, innovation, entrepreneurial vision, and customer service. TN Harvard Business School #314068

Strava Strava is a fast-growing social network for avid cyclists and runners. This case traces the entrepreneurial journey of 2 serial entrepreneurs who were co-founders in a prior venture. The protagonists must decide whether or not to accept the Series A investment terms from their venture capitalists. Harvard Business School #814055

Waze: Product Evolution and FundraisingWaze is a smartphone mapping application that provides turn-by-turn directions and real-time, driver-generated traffic data. Having emerged as a leader in its space, the company was poised to secure a $100 million Series D round of financing at the end of 2012. Prior to finalizing the agreement, however, CEO Noam Bardin wondered if he had considered all of the changes the investment would precipitate. TN Stanford University #E500

Popular Cases

ATH MicroTechnologies, Inc.This case takes students through 5 stages of growth in an entrepreneurial startup in the medical devices industry. At each stage, students must confront tensions in balancing profit, growth, and control. TN Harvard Business School #108092

Baidu.com, Inc.: Valuation at IPOFrom its January 2000 launch, Baidu.com quickly grew to become the leading Internet search engine in China. After 3 rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market in 2005. Recommended for courses about business valuation, entrepreneurship in emerging markets, or doing business in China. TN Stanford University #A197

Clocky: The Runaway Alarm ClockClocky is an alarm clock that, in addition to ringing, rolls around the room to force its owner to get out of bed. Beset by consumer and media attention but at least a year away from Clocky’s debut, creator Gauri Nanda must navigate a series of difficult decisions to effectively bring her product to market. TN Harvard Business School #507016

H B S P . H A R VA R D . E D U 5

Design Thinking and Innovation at Apple For years, Apple has been ranked the most innovative company in the world, but how it has achieved such success remains mysterious because of the company’s obsession with secrecy. This note considers the ingredients of Apple’s success and its quest to develop, in the words of the late CEO Steve Jobs, “insanely great products.” TN Harvard Business School #609066

Dropbox: “It Just Works” Dropbox founder and CEO Drew Hudson must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers. TN Harvard Business School #811065

Evan Williams: From Blogger to Odeo (A)For several months, founder-CEO Evan Williams has felt trapped, unable to control his firm, Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous venture he had co-founded. This case examines the decisions and actions of a serial entrepreneur who has taken a very different approach with each of his first 2 ventures. TN Harvard Business School #809088

Keeping Google “Googley”This case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. TN Harvard Business School #409039

MakerBot: Challenges in Building a New IndustryThe founders of MakerBot are passionate about making their 3-D printers understandable to and modifiable by users. Students must consider the advantages of MakerBot’s strategy of openness, assess the firm’s position for future battles with industry giants, and analyze how MakerBot eventually attracted venture funds from prominent funders. TN Babson College #BAB706

RightNow TechnologiesThe founder and CEO of a CRM software startup must decide between an attractive acquisition offer and the opportunity to go public. The case discusses the growth of the company—including a lengthy discussion of entrepreneurial bootstrapping—as well as an aborted IPO attempt in 2000. The central question is whether the company will create more value by staying independent or by joining a larger organization. TN Harvard Business School #805032

à Find more cases at hbsp.harvard.edu

Brief Cases

Rigorous and compact, Brief Cases from Harvard Business School present realistic management challenges for students to discuss.

Harmonic Hearing Co.Two employees from a small manufacturer of hearing aids consider purchasing the company from the founder, but arranging financing proves difficult. The case presents 2 financing alternatives: one is virtually all debt financed, the other all equity. The financing structure will significantly affect future products and firm performance. TN Student and instructor spreadsheets available #4271 L

TN Teaching Note Available L Audio Version Available

Martin BlairMartin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop 2 different restaurant concepts almost simultaneously. Both restaurants are successful and Blair now wants to grow the business. In particular, he must decide whether to grow one or both of the concepts and whether to use franchising as a growth strategy. TN Student and instructor spreadsheets available #914521

Sugar BowlShelby Givens has successfully transformed her family-owned bowling alley into an urban lounge called Sugar Bowl. When investors offer to buy the business, Givens must evaluate whether she should accept the offer or retain involvement in the venture she worked so hard to create. TN Student and instructor spreadsheets available #913537 L

à Find more Brief Cases at hbsp.harvard.edu/list/brief-cases

Multimedia Cases

Now available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts, audio, and video segments.

An Entrepreneur’s Journey: Simi Nwogugu, Multimedia CaseSimi Nwogugu’s life path has taken her from childhood in Lagos, Nigeria, to success on Wall Street and the founding of a business that addresses issues of career and motherhood. Her latest challenge is a move back to Nigeria with her children to accommodate her husband’s career. TN #810701

Entrepreneurial InsightsSeven entrepreneurial leaders answer questions about building their companies. Questions range widely across common business issues, including starting up, acquiring financing, and planning for future challenges. TN #306703

Pura Vida CoffeeTwo Harvard Business School graduates start an Internet business with a charitable mission: they intend to sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. #303051

à Find more multimedia cases at hbsp.harvard.edu/list/elearning

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers.

New Articles

The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only EconomyMaelle Gavet joined Ozon because she saw the company’s potential to become the Amazon of Russia. Russians were going online at an extraordinary rate; if Ozon could figure out how to deliver goods in an e-commerce market, despite the country’s shaky distribution systems, its growth would skyrocket. Harvard Business Review #R1407A

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Equity-Worthiness and Equity-Willingness: Key Factors in Private Equity DealsWhile access to private equity funds (PEFs) provides a unique opportunity for firms to set up sturdy growth paths, how PEFs select companies is an unknown process to entrepreneurs and business owners. This study offers insights about the private equity market to entrepreneurs searching for external capital. Business Horizons #BH631

Moving the World Forward: The Quest for a New Equilibrium Occasionally the world moves forward in a huge leap. Such paradigm shifts have traditionally been driven by government policy innovation and business entrepreneurial creation. But now a third driver, social entrepreneurship, has emerged between these 2 poles—and it is changing the world in creative ways. Rotman Magazine #ROT243

So, You Want to Be an Entrepreneur? Lessons from the Entrepreneurship Bootcamp for Veterans with DisabilitiesBased on helping dozens of military veterans refine their ideas for starting a business, this article discusses a series of potential pitfalls that aspiring entrepreneurs—veterans and civilians alike—must avoid in order to be successful. Business Horizons #BH577

Turn Your Science into a BusinessThis article identifies 7 intellectual property traps that unwary inventors fall into when developing scientific discoveries and inventions for the commercial market. Drawing on extensive research, the authors describe these traps and offer advice on how to avoid them. Harvard Business Review #R1411F

Why China Can’t InnovateChina has no lack of entrepreneurs, market demand, or wealth, but questions remain as to whether the country can succeed in its quest to become the world’s innovation leader. This article examines the promise and the problems China faces in its pursuit of innovation leadership. Harvard Business Review #R1403J

Why Implementing Corporate Innovation Is So DifficultSuccessful corporate innovation remains elusive for most companies. The authors’ research on corporate entrepreneurship and innovation demonstrates there are 4 key implementation issues that most corporations do not recognize effectively. Business Horizons #BH632

Popular Articles

Beating the Odds When You Launch a New VentureGreat entrepreneurs don’t take risks—they manage them. Risks should be uncovered and hedged in order of importance and affordability: deal-killers first, then the risk of settling too early on a strategic direction, and finally operational risks that can be disposed of quickly and cheaply. Harvard Business Review #R1005G

The Global EntrepreneurMany startups are now being born global—chasing opportunities created by distance, managing faraway operations, and hunting for the best manufacturing locations, talent, investors, and profitable customers wherever they may be. Author Daniel Isenberg identifies 3 primary challenges faced by global startups and 4 competencies they must cultivate. Harvard Business Review #R0812J

H B S P . H A R VA R D . E D U 7 TN Teaching Note Available

How to Start an Entrepreneurial RevolutionGovernments around the world are trying to spark entrepreneurship. While there is no exact formula, valuable lessons and best practices emerge from surprising places. This article outlines key principles for helping countries jump-start an entrepreneurial ecosystem. Harvard Business Review #R1006A

How to Write a Great Business PlanA great business plan includes the obligatory financial projections but also focuses on a series of questions that relate to the 4 factors critical to the success of every new venture: the people, the opportunity, the context, and the assessment of both risk and reward. Harvard Business Review #974202

Making Social Ventures WorkMany entrepreneurs go into emerging markets with fixed plans and the best of intentions: launch a business, solve a problem. But the dearth of information about customers, cultures, and competitors often hinders their progress. This article offers 5 guidelines for creating markets in uncertain environments. Harvard Business Review #R1009D

New Project? Don’t Analyze—ActIn an unpredictable business environment, typical forecasting and analysis tools are not always applicable when launching a new project. Instead, the authors suggest looking to serial entrepreneurs for inspiration. Successful entrepreneurs use an “act, learn, and build” strategy that can also be used by employees working within traditional organizations. Harvard Business Review #R1203R

Why the Lean Startup Changes EverythingLean startups favor experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional development. This article describes lean startup techniques and how they could help ignite a new entrepreneurial economy. Harvard Business Review #R1305C

à Find more articles at hbsp.harvard.edu

BOOKS & CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks. Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site.

Books

The Architecture of Innovation: The Economics of Creative Organizations New research has shed light on the role incentives can play in promoting new ideas. By using the principles of organizational economics, this book explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process. Available as an eBook. Harvard Business Review Press #10796

Breaking Out: How to Build Influence in a World of Competing Ideas This book shows how the “idea entrepreneur” breaks out—by combining personal narrative with rich content, creating many forms of expression, developing real-world practices, and creating “respiration” around the idea so that other people can breathe it in and make it their own. Available as an eBook. Harvard Business Review Press #10601

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The First Mile: A Launch Manual for Getting Great Ideas into the MarketThe first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. This book focuses on that critical moment when an innovator moves from planning to reality, and equips students with new tools, questions, and examples to speed through this crucial early stage of innovation. Available as an eBook. Harvard Business Review Press #10437

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business After extensive research across the globe, the authors found that every business-builder holds a combination of 4 attributes: heart, smarts, guts, and luck. This book helps managers understand which traits to “dial up” or “dial down” to increase their likelihood of success in starting and growing a business. Available as an eBook. Harvard Business Review Press #10253

The Innovator’s Method: Bringing the Lean Startup into Your OrganizationEmerging from lean startup, design thinking, and agile software development, authors Nathan Furr and Jeff Dyer developed the innovator’s method as an end-to-end process for creating, refining, and bringing ideas to market. Available as an eBook. Harvard Business Review Press #16914

The Risk-Driven Business Model: Four Questions That Will Define Your CompanyLeaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world. The authors describe a business model audit to determine what key decisions get made in a business, when they get made, and why managers make the decisions they do. Available as an eBook. Harvard Business Review Press #11534

Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value This book is about how enterprising individuals around the world see value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Available as an eBook. Harvard Business Review Press #11143

Chapters

Getting from Plan A to Plan B and Beyond—Building a Better Business ModelEvery aspiring entrepreneur has a Plan A, and virtually everyone believes that their Plan A will work. Unfortunately, they are usually wrong. What often distinguishes successful entrepreneurs is what they do when their first plan fails. Getting to Plan B and beyond requires the development of a business model that really works. From Getting to Plan B: Breaking Through to a Better Business Model #5357BC

Reimagining China and India: The Economic Significance of the EastDespite the economic growth of China and India, many people remain woefully uninformed about both countries. This chapter seeks to clarify what is happening in China and India, addressing some of the major differences as well as the enormous potential for cooperation between these 2 global powerhouses. From Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours #8053BC

H B S P . H A R VA R D . E D U 9 TN Teaching Note Available

Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing the WorldDuring periods of extraordinary volatility and change, the best place to seek clues to tomorrow’s revolutionary business models is at the fringes of a current dysfunctional system. This chapter introduces a new generation of social and environmental entrepreneurs: “unreasonable” people who are pioneering future markets where most people see only risks. From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World #8029BC

Writing a Business Plan: The BasicsEvery entrepreneur is encouraged to write a business plan; those who don’t quickly learn that future operations can be derailed and that obtaining outside funding is nearly impossible. This chapter discusses the managerial purposes of a business plan and describes the key points that potential investors look for. From Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your Business #5344BC

à Find more books and chapters at hbsp.harvard.edu/list/ebooks

CASE STARTUP KIT

The Case Startup Kit recommends cases ideal for teaching as a “first case” for aspiring case teachers, with cases selected for their brevity, ease of use, and teachability. Each case comes with a Teaching Note. Cases for Entrepreneurship include:

� Amazon.com: The Brink of Bankruptcy #809014

� Cork’d: Building a Social Network for Wine Lovers #911026

� Evan Williams: From Blogger to Odeo (A) #809088

� Frank Addante, Serial Entrepreneur #809046

� Rent the Runway #812077

� Savage Beast (A) #809069

� Yieldex (A) #809090

à Find more Case Startup Kit cases at hbsp.harvard.edu/list/casestartupent

COURSE MODULES

Course Modules offer a road map to the best teaching materials, with recommendations on how to organize them. Each module suggests 4-6 items plus alternate suggestions. Popular modules in Entrepreneurship include:

� Entrepreneurial Finance � Identifying and Evaluating Opportunities � Managing and Harvesting Growth � Managing the Early-Stage Venture

à Find more Course Modules at hbsp.harvard.edu/list/course-module

10 E N T R E P R E N E U R S H I P • 2 0 1 5 *Reviews available to Premium Educators

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note.

Entrepreneurship Simulation: The Startup GameThis multi-player simulation immerses students in the fundamentals of forming a new company. Students role-play as founders, investors, and potential employees who must interact with their classmates to negotiate deals, calculate valuation, find the right staffing mix, and debate financial gains versus organizational control. The simulation’s comprehensive debrief section features informative interviews with successful entrepreneurs and investors. Designed for classes of 20-86 students. The Wharton School, University of Pennsylvania Seat Time: 60 minutes TN #WH0001

“I used the startup game on the first day of an Entrepreneurship Strategy course for MBA students. It ended up being a highlight of the quarter, and one that students kept tying new materials and learning back to. The game was perfect for entrepreneurship because it immediately forced students to think about ambiguity and the types of tradeoffs that characterize entrepreneurship.”

– Review from the Harvard Business Publishing for Educators web site*

Working Capital Simulation: Managing Growth V2In this single-player simulation, students act as the CEO of a small company, Sunflower Nutraceuticals, and decide whether to invest in growth and cash-flow improvement opportunities in 3 phases over 10 simulated years. Each opportunity has a unique financial profile and effect on working capital. Students must understand how the income statement, balance sheet, and statement of cash flows are interconnected and consider the possible effects of each opportunity on the firm’s financial position. The second release of this simulation adds an optional financing decision for students, a new metric tracking the firm’s equity value, and a new optional problem set. Seat Time: 45 minutes TN #7070

à Find more Simulations at hbsp.harvard.edu/list/simulations

HARVARD MANAGEMENTOR®

Delivered entirely online, Harvard ManageMentor is the leading business reference from business experts, featuring 44 self-paced modules that address the full spectrum of management issues. Many modules are also available in Spanish, Portuguese, Mandarin and French. Modules in Entrepreneurship include:

� Business Plan Development #9004

� Innovation and Creativity #9024

� Innovation Implementation #9025

à Find more Harvard ManageMentor modules at hbsp.harvard.edu/list/hmm

H B S P . H A R VA R D . E D U 11 TN Teaching Note Available

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TEXTBOOK CASE MAPS

Textbook Case Maps match cases to the leading business textbooks on a chapter-by-chapter basis. Maps are prepared by experienced editors at Harvard Business Publishing and suggest several cases for each chapter.

� Hisrich & Peters: Entrepreneurship (McGraw-Hill)

à Find more Textbook Case Maps at hbsp.harvard.edu/list/textbook-case-maps

VIDEO SHORTS

These free, short videos are all under 10 minutes long and illustrate a case’s central learning objective. The streaming video is available to registered Premium Educators at hbsp.harvard.edu. Cases with Video Shorts include:

� Corporate Venture Capital at Eli Lilly #806092

� DentalCorp #806023

� John and Andrea Rice: Entrepreneurship and Life #808042

� Shurgard Self-Storage: Expansion to Europe (Abridged) #810102

� Zipcar: Refining the Business Model #803096

à Find more cases with Video Shorts at hbsp.harvard.edu/list/videoshorts

Case Analysis CoachIDEAL FOR STUDENTS NEW TO CASE LEARNING

Seat Time: 30–120 minutes (depending on the depth of analysis desired)

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The Case Analysis Coach is a self-paced tutorial that offers a concise introduction to the key concepts required for the analysis of business case studies. Delivered entirely online, the tutorial offers a framework that will prepare students for situations including formal presentations, written reports, “cold calls” during classroom discussion, and final exams.

The tutorial requires students to interpret both qualitative and quantitative data and develop short- and long-term action recommendations. It also includes a Case Analysis Worksheet that students can use repeatedly to analyze actual cases assigned for coursework.

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