Enterprise Communication Services Over Skypealcatel-lucent.de/enterprise/ipush/ipush85/Feb_2010_Skype_Gateway... · • Skype account profiles (Alcatel-Lucent OmniTouch 8660 My Teamwork,

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All Rights Reserved © Alcatel-Lucent 2010

Enterprise Communication Services Over SkypeAlcatel-Lucent Gateway for Skype

Solution Design Presentation

February 2010


Agenda

1. Solution overview

2. Case studies

3. Value proposition and ROI proof points

4. Competitive analysis

5. Solution components, FAQs and design considerations

6. How to quote

7. Pricing, ordering and sales tools

8. Contacts

•2 | Enterprise Communication Services Over Skype | February 2010

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1. Solution overview



Understanding enterprise needs

�Reduce conferencing and communication costs

�Avoid lock-in with expensive service providers

�Map point of presence with business locations

�Avoid investing in a costly VoIP WAN network

�Provide corporate control of Skype™ usage

�Allow Skype users to call a contact center


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Answering enterprise needs

�Use Skype as an alternative carrier

�Enhance ARS* with Skype

�Build a telephony VPN over Skype

�Replace rented conferencing services with:

• Alcatel-Lucent OmniTouch™ 8660 My Teamwork™

• SkypeIn™/SkypeOut™

� Interwork with the Skype community

� Skype Call me!, presence, video and more

Operator Y

Operator X

*Automatic Route Selection (of IP PBX)



Skype in brief

� 400+ Mio™ users worldwide; free VoIP traffic over Internet

� SkypeOut available in more than 200 countries

� SkypeIn available in 25 countries

� Different subscription/pricing models

� Attractive price per minute


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Why not use Skype conferencing/telephony services directly?

Take the best; leave the rest?

� Skype is a peer-to-peer application installed on each user’s PC.

� Skype uses TCP ports 80 and 443, making it hard to control with firewalls.

� Any PC can be transformed into a Skype supernode.• Could the high-bandwidth, corporate network be stolen by Skype?

• Can be protected but requires registry modifications that may be overwritten by updates.

� Lack of key corporate features: emergency call, recording, call barring,

and so on

� Is it secure? Can it be adequately monitored? Can it be fully controlled?

Use the Alcatel-Lucent Gateway for Skype Solution.

InternetGW for

DMZ MZCorporate network



Alcatel-Lucent Gateway for Skype Solution global architecture: enterprise

communication services over Skype

Operator XMGW

Operator Y

OmniTouch/OmniGenesys

CC

Business user

CC agent

My Teamwork

In Out

XMLFramework

GW for Skype

appliance

BRIor

FXS

KTS

OmniPCX Enterprise CS

Conference camera

8 | Enterprise Communication Services Over Skype | February 2010

GW for Skype

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2. Case studies



Case study 1: enterprise communication services over Skype

�Skype as an alternative carrier with the Alcatel-Lucent OmniPCX Enterprise CS

• Select the cheapest PSTN route (SkypeOut in 200 countries)

• Free calls to/from Skype users

OmniPCX Enterprise CSOperator X

MGW

Operator YBusiness user

Softphone

Out


GW for Skype

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� Skype as an alternative carrier with the Alcatel-Lucent OmniPCX Enterprise CS

� International inbound calls at local rates

• SkypeIn available in 25 countries

� Free calls to/from Skype users

Business userSoftphone

In

In

In

In In



GW for Skype



�Reduce international mobile roaming costs

• Free mobile calls while abroad (WiFi®)

• For Apple® iPhone®, Microsoft® Windows Mobile®, Nokia®, Android, PC and Apple Macintosh®

Business userSoftphone



GW for Skype

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Case study 4: enterprise communication services over Skype (1/3)

� Interact securely with the Skype community

• Skype users can call a contact center

• Video between conference room and Skype users

• Business users can use their Skype accounts

OmniTouch/OmniGenesys CCSkype user

SkypeMe™ from web site

XMLFramework

+ XML application

Conference

camera



GW for Skype



� Integration with the Alcatel-Lucent IP Touch phone and IP Desktop Softphone


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�Build a telephony VPN over Skype

• Free Internet calls with AES encryption


HeadquartersBranch 1

Branch n

KTS

BRI




GW for Skype

GW for Skype

GW for Skype


� Industry-unique Skype monitoring system

Case study 5: enterprise monitoring of gateways for Skype (2/2)


GW for Skype-MGR*

KTS

GW for Skype

Branch1

Branch 2

Branch 3

Branch 4 Branch n

…..*Alcatel-Lucent Gateway for Skype–MGR unified management server under development

Web-based management server monitors gateways for Skype and Skype client interfaces to provide a unique, at-a-glance view of the entire gateway network

KTS

GW for SkypeKTS

GW for Skype

KTS

GW for Skype


KTS

GW for Skype

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�Replace a costly outsourced conferencing service with Alcatel-Lucent OmniTouch 8660 My Teamwork + Skype

• Skype users can join a My Teamwork audioconference

OmniTouch 8660

My Teamwork

GW for Skype

PSTN

In Out

MGW


Intranet




� Integrate Skype video with standards-based systems• Conference-room systems support both Skype video and standards-based HD

video

• Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype can bridge Skype conferencing and corporate conferencing


GW for Skype

Skype user

Conference camera

Internet

OmniTouch 8660

My Teamwork userOmniTouch 8660

My Teamwork



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Administration tool: enterprise communication services over Skype

� Web-based management

• Skype accounts, virtual numbers, extensions, channels

• Skype account profiles (Alcatel-Lucent OmniTouch 8660 My Teamwork,

OmniTouch/OmniGenesys Contact Center, Routing Services Intelligence, and

others)

• Automated attendant

• SIP connection

• System management



3. Value proposition and ROI proof points


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Who can benefit from the Alcatel-Lucent Gateway for Skype Solution?

�Multinational companies with worldwide presence and high

international communication costs, and/or:

• High conferencing costs

• No VoIP-capable MPLS network

• Requirement for multimedia collaboration services

• Desire for corporate control of Skype usage



Value proposition: enterprise telephony and conferencing services over Skype

� Reduced communication and conferencing costs

� Fast ROI (faster with Skype)

� No security breach; compliance with corporate policies

� No need for VoIP MPLS network, SBC or NAT

� No lock-in with service providers

� Reduced travel expenses and carbon footprint with collaboration

� Centralized solution that lowers deployment costs and TCO

Operator Y

Operator X


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Customer case 1: international chemical company

Needs

� Presence in more than 90 countries

� 15,000 employees

� Need to reduce conferencing costs

�Move from voice only to multimedia conferencing services

Solution

� Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype



Customer case 2: international airline company

Needs

� Presence in more than 100 countries

� 75,000 employees

� Need to reduce PSTN communication costs

� Interconnect front and back office with Skype customers

Solution

� Alcatel-Lucent OmniPCX Enterprise CS: centralized IP communications server

� Alcatel-Lucent Gateway for Skype, hosted in the IPT data center

� ARS-managed local PSTN access and Skype access

� Skype integration on Alcatel-Lucent IP Touch phones

Benefits

� PSTN bill reduced by 22 percent


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Needs

� 208-room, 5-star hotel

� Provide innovative room services

� Improve guest safety

Solution

� Alcatel-Lucent OmniPCX Enterprise IP CS

� Skype integration on Alcatel-Lucent IP Touch phones

� Door camera on IP Touch phones

� Video concierge services on IP Touch phones

Benefits

� Better guest experience and satisfaction

Success story: Stay Hotel, New York, NY, USA



4. Competitive analysis


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Competitive analysis

� Alcatel-Lucent Gateway for Skype Solution: key differentiators

• Certified and supported by Alcatel-Lucent

• Single point of contact

• Unique integration with Alcatel-Lucent IP Touch phones

• No need for additional SBC or NAT

� Skype for SIP

� Avaya Skype Portal (AVSP)

� VoSKY®

� ZiPCOM

� IndustryDynamics



Positioning the Alcatel-Lucent Gateway for Skype against Skype for SIP

Alcatel-Lucent Gateway for Skype

Focused server/appliance Yes No

Need for firewall or SBC No Recommended

Monthly fee for Skype trunk No Yes

PBX upgrade required No Probably

Encrypted calls Yes No

Optimized CODEC for Internet Yes

(Skype SILK™)

No

(ITU-T G.711/G.729)

Integration with PBX phone displays Yes No

Scalability/number of ports Unlimited by stacking

gateway servers

Maximum 300

Calls to Skype users Yes No


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5. Solution components, FAQs and design considerations



� GW for Skype-S30 or S60

Solution components: four different Gateways for Skype to cover all needs

Software and appliance servers

Analog phones Key telephone system

TDM SIP

Small IP PBX

FXO/FXS

� 120 or 240 Skype accounts max.

� 30 ports max. (single quad core)

� 60 ports max. (dual quad core: 4 GB RAM)

� Private SIP trunk

� 16 Skype accounts � 4 to 8 concurrent calls max.

� 4 to 8 FXS interfaces

� 16 Skype accounts � 4 concurrent calls max.� 2 BRI

� 16 Skype accounts � 8 concurrent calls max.� Private SIP trunk

*under development

� GW for Skype-F4 or F8 � GW for Skype-B2 � GW for Skype-S8

•Software

•Appliance servers*

Standard server

No OS required


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Alcatel-Lucent Gateway for Skype Solution components

Alcatel-Lucent component Description

GW for Skype-S30 or S60 Server-based 30- or 60-port gateway between Skype network and the Alcatel-Lucent

OmniPCX Enterprises CS

GW for Skype-B2, S8, F4 or F8* Standalone appliances that support four or eight TDM ports

OmniPCX Enterprise CS • IP communication server; mandatory Release 9 or later

• Integration with ARS

GW for Skype-XML• Skype client providing access to Skype services on high-end Alcatel-Lucent IP Touch

phones

• Languages: French, English, Spanish, Italian, German, Portuguese

• Requires the GW for Skype-FWK

GW for Skype-FWK API framework between the gateway, the XML application and the XML framework

GW for Skype-MGR*Web-based management server monitors Gateways for Skype to provide a unique, at-

a-glance view of the entire gateway network

XML FrameworkFramework running on a dedicated server to display Skype services on IP Touch

4068/4038 phones and IP Desktop Softphone

OmniTouch 8660 My Teamwork Conferencing and collaboration web-application environment

OmniTouch/OmniGenesys CC Contact-center environments for the OmniPCX Enterprise CS

Services Workshop, design, documentation, installation, training, maintenance

*under development



Alcatel-Lucent Gateway for Skype Solution

Frequently asked questions (1/3)

1. Is the Alcatel-Lucent Gateway for Skype Solution commercially available today?� Yes, for the Alcatel-Lucent Gateway for Skype-S30/60. The appliance Gateways for

Skype are under development and will be available beginning of 2010.

2. Is the large Alcatel-Lucent Gateway for Skype-S30/60 available for non-Alcatel-Lucent OmniPCX Enterprise CS systems?

� No. The solution takes advantage of the extensible SIP capability of the OmniPCX Enterprise CS. The service package includes enablement, “knowledge transfer” and support, which Alcatel-Lucent cannot provide on another vendor’s platform.


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3. What level of certification is required by a Business Partner to sell the solution?� Premium Business Partners can provide this solution, with no specific solution

certification required because the Alcatel-Lucent service package is mandatory.

4. Is Skype a reliable network?� There is no Skype SLA, but the PSTN network is still available if problems arise.

When used with the Alcatel-Lucent OmniPCX Enterprise CS, you benefit from all of the enhanced OmniPCX Enterprise CS features and mechanisms to secure communications, such as ARS and PSTN overflow. It is not recommended to replace 100 percent of PSTN interfaces at small branch offices with the appliance Gateway for Skype.

5. Is Skype a security risk in my network?

� This point raises a lot of questions. The Alcatel-Lucent Gateway for Skype Solution is an ideal way to avoid installing Skype software inside the enterprise — as the gateway sites in the DMZ — while realizing all the advantages of the Skype network for voice transport.





6. Is Skype really less expensive than other operators?

� This depends on the destination. Please refer to the Skype rates table: http://www.skype.com/intl/en/prices/callrates/#allRatesTab

� For many destinations, prices are lower. The Alcatel-Lucent Gateway for Skype Solution can leverage the OmniPCX Enterprise CS ARS to select the cheapest route, whether that is Skype’s or another operator’s. An ROI of a few months can be demonstrated by combining the Alcatel-Lucent Gateway for Skype with the OmniPCX Enterprise CS and OmniTouch 8660 My Teamwork. See customer cases in this presentation.

7. How do you position the Alcatel-Lucent Gateway for Skype Solution against Skype for SIP?

� Please see the dedicated slide in this presentation.


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General design considerations (1/2)

General considerations

1. Alcatel-Lucent will not provide support for solutions that include the Alcatel-Lucent Gateway for Skype series without at least one Gateway for Skype-S30 or S60.

2. At least one Alcatel-Lucent Gateway for Skype-S30 or S60 is required for the Alcatel-Lucent Gateway for Skype-MGR unified management server (under development).

3. All Alcatel-Lucent Gateway for Skype trunk interfaces must be associated with Skype user accounts, managed using the Skype Business Control Panel.

4. Skype rate tables must be manually entered and updated because they are not typically offered with summarized ARS table solutions.

KTS/PBX trunking rules

1. Alcatel-Lucent Gateway for Skype Solutions are not to be used as a 100-percent replacement for standard PSTN connectivity. Emergency call handling (911/112) must use traditional interfaces.

2. Use of Skype voice mail, video, SMS and other advanced feature options is not recommended for Skype accounts associated with Alcatel-Lucent Gateway for Skype products.



General design considerations (2/2)

Skype video and conferencing

HD conference-room camera systems from LifeSize® can support both Skype video and standards-based SIP/H.323 connections, but not at the same time.

Security

It is recommended that all Alcatel-Lucent Gateway for Skype and management servers sit in DMZ network locations. XML application-enablement servers should reside either in the DMZ or in an internal network segment.


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Design restrictions

•OmniPCX Enterprise CS

•GW for Skype-S30/S60

Private SIP network link; up to 60 trunks per GW for Skype server (direct RTP)

Up to 240 individual Skype accounts per server.

User/trunk accounts can be grouped into logical pools, similar to hunt groups, for call aggregation and delivery target mapping.

It is recommended that e-mail addresses be created for each “group”, with aliases created for each individual Skype account.

E-mail address E-mail alias for Skype account

[email protected] [email protected]

[email protected]

[email protected]

[email protected]

[email protected]

HTTP Skype traffic, compatible with NAT and firewall interrogation

x8

x9

Skype credit and forwarding are managed by the Skype Business Control Panel.

Remember: even with direct RTP, call setup requires an IP compressor for the duration of the ringing time.



6. How to quote

i. Examples

ii. Restrictions


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Alcatel-Lucent Gateway for Skype: SIP quotation example (required call

connectivity)

� Licenses on Alcatel-Lucent OmniPCX

Enterprise CS

• SIP: number of desired private SIP trunks

• ARS: enabled



Reminder: call-setup compressors

� Additional call-setup compressors

Remember, even with direct RTP, ringing

tones are provided by an IP compressor

and not by the target IP phone. You may

be required to manually increase the

number of resources available in the

central area to satisfy call volumes.

Use Erlang Schedule C to determine the

number of required call-setup

compressors.


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Alcatel-Lucent Gateway for Skype-XML: quotation example (optional Skype

client on Alcatel-Lucent IP Touch phones)

� Licenses on Alcatel-Lucent OmniPCX

Enterprise CS

• Web Services framework:

• IP Touch XML:

The above license totals must include the number of Alcatel-Lucent IP Touch phones that will use the XML Skype client.



Restrictions

•OmniPCX Enterprise CS

•GW for Skype

No server redundancy

No encryption supported (native SIP or MSM-based)

Central Area IP domain must use ITU-T G.711 (no voice compression supported)


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7. Pricing, ordering and sales tools



Pricing (1/2): Alcatel-Lucent Gateway for Skype

Designation Discount cat. WPL (euros)

GW for Skype-S30: gateway software (30 channels) GG42 5065

GW for Skype-S60: gateway software (60 channels) GG42 8120

Option: GW for Skype-XML: XML application for Skype on

Alcatel-Lucent IP Touch phones and GW for Skype-FMK

GG42 3300

Maintenance services 15%

GW for Skype-F4*: appliance 4 FXS, including software GG42 3550

GW for Skype-F8*: appliance 8 FXS, including software GG42 4230

GW for Skype-B2*: appliance 2 BRI, including software GG42 5320

GW for Skype-S8*: appliance SIP 8, including software GG42 2960

Maintenance services 15%

*under development. Please contact Alcatel-Lucent.


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Pricing (2/2): mandatory service packages

Designation Discount cat. WPL (euros)

Installation: GW for Skype-x GG44 4500

Installation: GW for Skype-x + GW for Skype-XML +

GW for Skype-FWK

GG44 6000

Designation Reference Discount cat. WPL (euros)

Server platform (recommended)

Server rack platform 3-2 3BA27717AA FF13 4400

19-inch TFT monitor PC/server 3BA27675AA FF13 650

Keyboard PC/server 3BA57293xx FF13 40



Minimum server specifications

Server Processor RAM Hard disk Network

GW for Skype-S30 4 x 2.33 GHz dual-core Intel® Xeon® 4 GB 100 GB Gigabit Ethernet

GW for Skype-S60 4 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet

GW for Skype-XML 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet

GW for Skype-FWK 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet

Configuration No. of servers Configuration

30 Skype ports 1 GW for Skype-S30 software + 1 server

4 FXO/FXS 1 GW for Skype-F4 appliance

60 Skype ports + XML

application on IP Touch phones

3 GW for Skype-S60 software + GW for Skype-XML software + GW for Skype-FWK software + 3 servers


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How to order

E-mail:

[email protected]



Sales tools available

� Sales presentation (Ppt)

� Solution design presentation (Ppt)

� Blueprint Solution (Doc.)

� Data sheet (PDF)

� Elevator pitch (Doc.)


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8. Contacts



Contacts


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www.alcatel-lucent.com


Documents

Enterprise Communication Services Over Skypealcatel-lucent.de/enterprise/ipush/ipush85/Feb_2010_Skype_Gateway... · • Skype account profiles (Alcatel-Lucent OmniTouch 8660 My Teamwork,