Enhancing Your Library Webpage Using Web 2.0 and the new web

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  • Enhancing Your Library Webpage Using Web 2.0 and the new web

  • AgendaWeb 2.0 Terms DefinedATRT Website ScorecardWeb 2.0 Tools to Help You with Your WebsiteLibraries using Web 2.0 ExamplesPlinkitSmall Group Activity

  • IntroductionInterim Executive Director, North Texas Regional Library System.Married, Father of two.Dealing with websites since 1995

  • Web 2.0 DefinitionThe phrase Web 2.0 was coined by O'Reilly Media to refer to a supposed second generation of Internet-based services that let people collaborate and share information online in a new waysuch as social networking sites, wikis, communication tools, and folksonomies. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences and since then it has become a popular, if ill-defined and often criticized, buzzword amongst the technical and marketing communities. (http://en.wikipedia.org/wiki/Web_2.0)

  • API DefinitionAbbreviation of Application Program Interface, a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer puts the blocks together. Most operating environments, such as MS-Windows, provide an API so that programmers can write applications consistent with the operating environment. ... (www.kulnisandco.com/terms.htm)

  • Mashup Definitiona website or Web 2.0 application that uses content from more than one source to create a completely new servicemashups are revolutionizing web development by allowing anyone to combine existing data from sources like Amazon.com, eBay, Google, Strikeiron, Windows Live and Yahoo! in innovative ways. (http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29)

  • Some Assembly RequiredUtilizing Web 2.0 tool APIs require the following:A seasoned web programmer (in most cases)Staff time to manage the MashupsNo Content Restrictions from powers that beDesire to improve your web users experience

  • ATRT Website ScorecardDeveloped by TLAs Automation and Technology Round Table Can be used by libraries to gauge their websites quicklyGives them a roadmap on how to make their websites better. The website scorecard is not a substitute for a good web usability study.

  • All Things Web 2.0

  • programmableweb

  • Google Gadgets

  • Clickcaster

  • jamendo

  • meebo

  • CollectiveX

  • Yelp

  • LibraryThing

  • Flickr

  • Blogger

  • WorldCat

  • Yahoo Answers

  • Blipstar

  • Engaged Patrons

  • Delicious

  • Diigo

  • tezaa

  • Nuvvo

  • Thinkfree

  • Bunchball

  • FeedDigest

  • Box.net

  • Conduit

  • NewsCloud

  • cPath

  • Cdyne

  • Dapper

  • Data on Call

  • Eventful

  • YouTube

  • Indeed

  • ZoomCloud

  • Blufr

  • Mojeek

  • PBWiki

  • Shenandoah Public Library

  • Ann Arbor District Library

  • Hennepin County Public Library

  • St. Joseph County Public Library

  • Kansas City Public Library

  • Newberg Public Library

  • PlinkitContent Management System offered by TSLACNo cost to Texas Libraries

  • Small Group ActivityLets talk about enhancing your web presenceQ&A

  • Contact Information

    Adam WrightNorth Texas Regional Library System817-377-4440awright@ntrls.org

    http://www.allthingsweb2.com/. This directory is the one I use when searching for Web 2.0 sites.Programmableweb is another directory of Web 2.0 tools. What makes this directory unique is that it breaks the tools down by API and Mashups. If you are interested in finding out what APIs are available, this site is the place to visit. Google Gadgets contains over 1200 mashups. The website claims that anyone, even without technical knowledge, can take advantage of these gadgets. You find the gadget you want, use the wizard to generate the code and then place the code within your website HTML and you have a gadget on your website. This website allows you to create and store podcasts. Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers (http://en.wikipedia.org/wiki/Podcasting). One application is that you record a monthly podcast for your community and then make this available to your community through your librarys website. You can create the podcast using ClickCaster and then make a link available to it on your librarys website. Patrons could also subscribe to your Podcast feed which would synch up their Media Player (Itunes, Windows Media Player) with your podcasts. Jamendo is just one example of a online music site. Jamendo is unique because it features new artists and gives them an opportunity to distribute their music legally. Here is what they say about themselves.

    jamendo is a new model for artists to promote, publish, and be paid for their music. On jamendo, the artists distribute their music under Creative Commons licenses. In a nutshell, they allow you to download, remix and share their music freely. It's a "Some rights reserved" agreement, perfectly suited for the new century. You can place album covers on your website through a RSS newsfeed. It is done through a wizard on their website and they provide the instructions on how to install the feed on your website. They have also allow developers access to their data through their Application Programming Interface (API). A library could provide its website users with a listing album covers to introduce them to new music. A great way to get teens interested in your website. Meebo is a tool people can use to Instant Message with others. What is unique about a service like Meebo is that you can use it to IM without having the proprietary IM software. In other words, if you want to IM via Live Microsoft, you can use meebo to do it rather than having to use the MSN desktop client. Meebo also released meembome (http://www.meebome.com) in August 2006 which allows you to build a website IM widget for your website. You can go through their wizard to create the widget which would reside on your website and allow your patrons to chat with you. Here is what they say about the widget.

    meebo me is designed for anyone with a home on the web. If you've got a web page where you'd like to communicate with your visitors, meebo me allows you to see the people who are visiting your web page and chat with them! CollectiveX is a website where you can build your own Online Social Networking Site (SNS) at no cost. Collective X will host the SNS for you library. You can set up one for your patrons to assist your library in building an online community with them. Here is what they say about themselves:

    CollectiveX is a web-based service that enables members of organized groups such as alumni associations, non-profits, membership and social groups to maximize return on involvement through private, secure communication and social networking.CollectiveX was designed with simplicity and ease-of-use in mind. Features include: member profiles with objectives and key connections, group calendars, discussions, email blasts and file sharing.

    Once you have created your SNS, you can place a link on your website and invite your patrons to sign up.

    Yelp is a site where users can write reviews about anything in their community including libraries. It is a fun and easy way for a library to ask their patrons to leave feedback about library services. To use Yelp, you would place a link on your website asking your patrons to create a profile and write a review on the library. You can then link to those reviews by placing some HTML code on your website that will let all website users know that they can find library reviews on the Yelp website. LibraryThing allows users to catalog their personal libraries and share them with the rest of the world. Communities are built by connecting people together that have similar libraries. You can also build groups that share common interests. For example, the largest group is Librarians who LibraryThing. You can also build blog widgets from the Library Thing data, which just reached five million books in August 2006, and place these widgets on your website. My favorite is the widget that shows what you are currently reading. It is an interesting way for people to connect online. Flickr was a pioneer in the Web 2.0 world. It was one of the first Web 2.0 sites to succeed. This site is fantastic tool for sharing photographs on your library website. It is owned by Yahoo so you will need either a Yahoo account or a Flickr account to take advantage of the photo sharing capabilities of the site. You can download a Flickr uploader and drag photos to it for easy upload. You can organize your photos in sets which you can then use a Flickr online wizard to create some javascript code that will allow you to show your photos on your own website. NTRLS uses it and it takes twenty minutes to share photos on our website. It used to take us about two hours to prep everything. Blogger is a free blogging service. Blogs have been huge hits in the last few years and everyone expects your website to include a blog. A blog is defined by wikipedia as being a web-based publication consisting primarily of periodic articles (normally in reverse chronological order)(en.wikipedia.org/wiki/Blog). Creating a blog is very easy and a great way to keep your website fresh. NTRLS posts to its blog three to four times a week and then presents the headlines on its website. You could do something similar on your librarys website. There are even tools available that will place the blog headlines on your website automatically. Try bloglines for an example of this type of tool. We all know what a wonderful resource WorldCat has been for us all over the years. You can now place a search box on your website to search this wonderful resource. nuff said!About seven years ago, I pushed an idea around that libraries should track the answers and make them available for searching. No one listened. Now, there are several question and answer services available on the net. Yahoo Answers is one of many. Yahoo does have an API for its questions and answers so if you have a developer on staff, you might have them look at the API. The API will allow you to place a search box on your website to allow your patrons to search their knowledgebase directly. Blipstar is an example of a mashup using Google Maps. It will allow you to place an interactive map online to assist your patrons in locating your library. I see this site being especially useful to a larger library system that wants an inexpensive way to provide maps to their various branches. You can do up to 250 sites for $90 a year. Engaged Patrons is a free service for public libraries. You can have the following tools made for your website: Library Events Offer your patrons a list of your library's upcoming events, searchable by branch or keyword. Add online registration when you're ready! Library Blogs Create interactive blogs integrated into your site's look and feel. Contact Your Library Gather valuable feedback from your patrons right on your website with an easy-to-complete form. RSS Feeds Offer your patrons the option of getting library news updates via RSS. Custom Web-enabled Databases Have a card file or database you would like to make available to your staff or patrons? Like Flickr, Delicious is one of the pioneer Web 2.0 sites. It is a social bookmarking site. Basically, it allows its users to import and track their web favorites on the site and share these bookmarks with others. It is an idea that I wish I would have had. It is so simple and it has made its founder very wealthy. You can make use of delicious by using their blog tool. For example, say you have a reference librarian who used delicious to store and track his or her web favorites. With the delicious utility, you can place these favorites directly on your blog.

    Blogging: daily blog postingThis experimental feature can automatically post entries to your blog every day containing your latest del.icio.us links. It supports Movable Type, Typepad, Wordpress, and other kinds of blog software.

    Placing links in delicious everyday would then be placed on your blog. Very handy!!! Diigo is delicious on steriods. It is a social bookmarking site that also allows you to comment on all your favorites and even leave sticky notes on websites. You can integrate your work on Diigo with your website by using the Blog this site feature. Once you select this option, you can blog about any site in your bookmarks and it will appear directly on your blog. Tezaa is a online polling community. People can vote on everything on this website. They claim to be the opinion engine of the web. You can add polls directly to your website so your patrons can vote. You can put random polls on it or search for polls by keyword. I advise the keyword search as you can never guarantee what will show up with the random poll. Nuvvo is a site where you can build online courses and offer them to your patrons. There doesnt appear to be a way to integrate the site into your website directly, but you can create links on your library website to the courses you create. If you provide training at your library, this could add another level of service. It is free for personal memberships. Thinkfree is a website that offers free online office tools. The tools currently offered include a word processor, spreadsheet software and presentation software. This is a neat service to offer to your patrons through your website. Just add a link to it and tell them to use this site to create documents, spreadsheets and presentations. In this way, they will not have to worry about storing it because you get 1 gig of space free. They also have a neat tool for users. It allows you to post documents, spreadsheets and presentations directly to your blog. Bunchball allows you to place games on your website for your patrons to play. What a great way to connect to your patrons.

    Widgets are Flash applications that users can get here and put into their own web pages, profile pages and blogs. Widgets enable page visitors to interact with the page owner and with each other in new and interesting ways, rather than just being able to read and maybe leave a comment. Widgets usually allow for people to interact in ways that don't require waiting for someone else to do something. Examples include competing for a high score, making a remix and saving it, or answering the question of the day. Widgets that you deploy on Bunchball are made available to users instantly. FeedDigest allows you to seamlessly place several RSS newsfeeds on your website for your patrons. In other words, you can take three RSS newsfeeds, use their tool to combine them in one format and place the combination on your website. For a good example of this, go to Library Technology NOW. Box.net gives your users the ability to store up to 1 GB of data for free. It would take some work by a talented developer, but you could build an application to reside on your website for patrons t...