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Enhancing the Customer Experience with Consumer eBanking (CeB) and Mobile May 24, 2017
James Kaster, Product Manager
Anne Konop, Product Manager
Topics
2
Youre Not Alone: Digital Perspective Across Industries
Behaviors
Experiences
CeB
Mobile Banking
Youre Not Alone: Digital Perspective Across Industries
Behaviors
Youre Not Alone: Digital Perspective Across Industries
4
Seismic shift from physical to digital
Consumers exercise these behaviors across all industries
Whats happening in 3 spaces:
Travel
Retail shopping & malls
Car buying
The shift to digital
Research
Convenience
Advice
Follow-up
Behaviors travel
Youre Not Alone: Digital Perspective Across Industries
5
10 notable jobs going away, among them:
Tellers: 8% decline through 2024
Travel Agents: 12% decline through 2024
Why?
Self-service is preferred
Anytime bookings
No high-pressure sales
Travel providers make it easier
Advice in the form of:
Comparisons
Recommendations
Purchase and delivery
Source: Cheat Sheet 1/7/2017 http://www.cheatsheet.com/money-career/middle-class-jobs-gone-soon.html/
Behaviors retail shopping and malls
Youre Not Alone: Digital Perspective Across Industries
6
Headlines
Forbes: Roughly 90% of all retail is still done in physical stores. Yet the growth of e-commerce will continue unabated
and the resulting drop in store traffic is an undeniable and unrelenting force.
Decline is enough to hurt profit margins and precipitate store closings
Store closings hurt mall traffic and accelerates other store closings
Why?
Time & money savings
Easier shopping online
No longer necessary to touch/feel merchandise
No high-pressure sales
Advice: Savvy consumers research & read reviews
Source: Forbes 2/16/2017 http://www.forbes.com/sites/stevendennis/2017/02/16/what-if-retail-traffic-declines-last-forever/#6bf2585151a1
Ycharts 2/17/2016 https://ycharts.com/indicators/ecommerce_sales_as_percent_retail_sales
Behaviors car buying
Youre Not Alone: Digital Perspective Across Industries
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Like retail shopping, car buying behaviors shift to online
eBay survey1:
63% likely to buy online
87% use the internet to research
That didnt suck2
A better way to buy a car research, shop and buy online
Both raises the bar and sets minimal threshold
Taglines influence expectations across all industries
Why? (the theme repeats)
Time & money savings
Easier shopping online
No high-pressure sales
Advice: Research & read reviews
Follow-through: Purchase and loans
1 Automotive News 2/16/2017 http://www.autonews.com/article/20170216/RETAIL/170219866/ebay-survey:-63-percent-of-car-shoppers-likely-to-buy-online
2 Carvana carvana.com
In fact I liked it
From behaviors to experiences
Youre Not Alone: Digital Perspective Across Industries
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Experience delights
Convenience & service (any time, any place)
Security (peace of mind)
Soft-selling (no-pressure)
Advice on-demand (research & reviews)
Savings (time & money)
Digital follow-through (main & ancillary products)
Younger demographics are fueling the digital shift
They take older demographics with them
Experiences in other industries influence expectations in financial services
The wants:
Familiar look and feel across industries and digital solutions (ease & convenience)
Dancing-in-the-streets-good results
In fact I liked it
Our industry
Youre Not Alone: Digital Perspective Across Industries
9
In the news
Celent expects more apps to incorporate payments like Uber does1
As P2P heats up, nearly half of U.S. consumers are expected to
adopt the service by 20212
The Internet of Things (IoT) the number of these devices is
growing exponentially. Such connections can lead to delivery of
financial information and insights wherever, whenever and however
people need it3.
January 2017 birthdays iPhone 10, ATM 50
FIS combined them years ago
1 https://www.forbes.com/sites/tomgroenfeldt/2017/02/23/celent-expects-more-apps-to-incorporate-payments-like-uber-does/#5e1708f36437
2 http://www.digitaltransactions.net/news/story/As-P2P-Heats-up_-Nearly-Half-of-U_S_-Consumers-Are-Expected-To-Adopt-the-Service-by-2021
3 https://thefinancialbrand.com/63145/digital-banking-opportunities-iot-api-fintech-payments/
Our industry
Youre Not Alone: Digital Perspective Across Industries
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The 2017 State of Strategic Digital Banking1
According to Gartner and IDC, by 2018, banks and financial institutions clients will access and
contact their banks mainly through mobile devices
Banks and financial institutions CIOs main concern to 2017 and beyond is what will be done with
their companies branches
According to the 2016 MX Consumer Survey, clients find it more important an easy digital banking
experience (67 percent) rather than a friendly teller or staff (33 percent) when choosing where to
open an account
According to the 2016 MX Consumer Survey, banks and financial Institutions clients are now more
likely to access their banks in a more impersonal way, and only 19 percent use a personal method
(branch or call center).
1 http://www.cio.com/article/3166057/leadership-management/the-2017-state-of-strategic-digital-banking.html
Our industry
Youre Not Alone: Digital Perspective Across Industries
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Fintechs predict trends1
Access So the next big trend is aggregation, combining peoples financial data from multiple sources to build up
and analyze a holistic picture of their finances. You need to know your total income and spending, the value of your
loans, savings, investments and assets before you can make reliable plans and budgets.
Advice Mobile banking will move beyond the transactional, product-pushing approach to one that is radically
customer-centric, pro-active and goal-oriented, aimed at helping users make smarter decisions.
Affective If banks aspire to become omni-present trusted advisors, they are going to have to build a much deeper
emotional connection with their clients.
1 http://www.fintech.finance/01-news/beyond-mobile-banking-a-list-of-6-ways-to-the-future/
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Consumer eBanking 2017 Roadmap
CeB User Interface Refresh
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CeB RefreshMobile 4.0
CeB Refresh
Bill Payment upgrade
CeB User Interface Refresh
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Responsive tablet design*
All functions performed within modals on page
Supports a multi-pay or single pay UI
Multi-pay supports a total with one make payment button
Consumer selects the funding account to use for each payee which is saved for
next session
Keeps track of payments coming due soon
*Final page design may be different
MX integration
New PFM Solution
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Users enrolled from CeB with all bank accounts automatically sent
Held-away accounts pulled and shown on CeB account overview
MX master widget integrated in CeB menu
Available in current and new CeB user interfaces
Mobile app integration
Pilot Q4; target Q1 2018 general availability
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What is Zelle
National directory and real-time services
Consumer brand
Why Zelle
FI-centric, ubiquitous
Embraced and marketed by largest FIs
Benefits
Reach to nearly 70% of us deposit customers through Zelle
Gateway to other real-time solutions linking with Visa,
MasterCard, NYCE, PayPal, The Clearing House and others
Availability
CeB pilot targeted for Q4 2017
Zelle integration
P2P Candidate Enhancement
Loan Enhancements
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Directed loan payments (HORIZON)
Provide ability to schedule future or recurring loan payments including principal, interest
or fees. Provide ability to pay using internal or external funding account Available
April 2017
Principal Payments (MISER/Bankway)
Provides users the ability to do a one-time real-time principal payment in addition to their
regular payment or as stand-alone payment Target Q2 2017
Online Loan Statements (HORIZON/Bankway)
For clients using CeB Online document enrollment pages, now includes support for loan
statements. Also supports passing all DP and LN accounts to FOS EDelivery solution
for viewing Target Q3 2017
Other candidates
2017 CeB Roadmap
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Closed account improvements CeB to receive daily updates from the cores to reflect closed account statuses and clean-up transfers, payments and alerts. Current account
status reflected in data extracts Q4 target
Bill Pay Expedited Payment expanded reach using Same Day ACH Available in 2017 where real-time BP funding is possible Q4 target
Secure Bankmail improvements add additional customer information to bankmail and support the ability to include attachments Q4 target
Premium Alerts: HORIZON real-time e-alerts CeB integration with the HORIZON eAlertoffering for real-time DP and LN acco