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Engaging with the online community

When OERs go Viral

Alex di Savoia

openSpace Project overview

Phase 1 HEA-funded & JISC Managed UK OER projectExtensive online marketing & promotionLaunched in 2010International press releaseSpecialist Art, Design, Media & Performance OER RepositoryOERs deposited in JorumOpen, OER Commons + othersLaunch covered by Chinese & Indian newsdesks7654321

http://openspace.falmouth.ac.uk/40 M-level credit Screenwriting units goes viral in 20118What does viral look like?

Podcast RSS feed views19,812238.61% growthUnique web visitors2,3344.15% growthRSS feed subscribers5,319803.06% growthPodcast downloads82743.58% growthUser highlights from December 2010 - April 2011 (compared to previous quarter)Full play streaming media11,713788.02% growthDiscoverability: our approachPutting OERs where people can easily find them

Online marketing & promotion best practiceTwo-way communication with OER usersUploading OERS to established, popular social networksUsing marketing best practice for meta tagsA consumer-focused and consumer-friendly approachYouTube, FaceBook, Podomatic, Scribd, TwitterEngaging with OER users online7654321

http://openspace.falmouth.ac.uk/Perception barriersThe publics lack of knowledge about open education & OERsFree really did mean freeThere were no hidden catchesUCF didnt have a hidden agendaWe had a few to overcome

Your LogoMeta data

This screenwriting course module introduces you to the initial concepts of screenwriting.

Meta data

YouTube: Additional benefitsYouTube aggregates to thousands of video entertainment websites and mobile Apps around the worldextended our video OER reach

Keyword tool

SEO

Dissenting voices can lead to some GREAT exposureand support

http://www.mikejones.tv/journal/2011/3/19/bad-medicine-screenwriting-courses-that-might-be-bad-for-you.html

Making OERs truly discoverable

Upload to popular media sharing sitesRaise awareness for OE as well as your OERsBe user-focused in your meta tag scheme & SEO strategyPush-pull promotional strategyThink like the public: how do they search for content?Two-way dialogue with the publicDont re-invent the wheel: best practice info is out there7654321

http://openspace.falmouth.ac.uk/Your own footerYour LogoAlex di SavoiaLecturerUniversity College Falmouthalex.disavoia@falmouth.ac.uk

http://penspace.falmouth.ac.uk

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