Engaging Communities With the News @ TBD Jim Brady April 2, 2011.

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<ul><li><p>Engaging Communities With the News @ TBDJim BradyApril 2, 2011 </p></li><li><p>The TBD TheoryNo news site can be successful in the 21st century by having readers</p></li><li><p>The TBD TheoryNo news site can be successful in the 21st century by having readers</p><p>It needs to have engaged participants</p></li><li><p>The TBD TheoryNo news site can be successful in the 21st century by having readers</p><p>It needs to have engaged participants</p><p>And they need to be engaged in journalism, not uploading pet photos.</p></li><li><p>EngagementAs viewed by many news organizations</p></li><li><p>EngagementAs viewed by many news organizations.</p></li><li><p>EngagementAs it should be viewed by all news organizations...</p></li><li><p>EngagementAs it should be viewed by all news organizations.</p></li><li><p>How TBD Went About ItWe built a community network of more than 220 local sites.</p></li><li><p>How TBD Went About ItTBD curated the best content about the DC region, regardless of source.</p></li><li><p>How TBD Went About ItWe leveraged our audience to report out stories, both individually and collectively. </p></li><li><p>How TBD Went About ItWe drove traffic to the work of our community network members.</p></li><li><p>How TBD Went About ItWe delivered curated information about areas our users told us were important.</p></li><li><p>How TBD Went About ItWe used Twitter and Facebook to gather news, not just disseminate it.</p></li><li><p>How TBD Went About ItWe were conversational in tone in all social media. No Headline-Colon-Link here.</p></li><li><p>How TBD Went About ItWe didnt treat mobile as an add-on; we hired mobile developers and designed apps that appealed to the need of mobile users..</p></li><li><p>How TBD Went About ItWe did events with local bloggers and other interested parties.</p></li><li><p>How TBD Went About ItWe held public office hours at coffee houses in the region.</p></li><li><p>How TBD Went About ItWe offered free training to community members on social media, blogging, SEO, ethics, etc. </p></li><li><p>The ResultsUnique VisitorsNovember 2010--715,000</p></li><li><p>The ResultsUnique VisitorsNovember 2010--715,000December 2010--838,000</p></li><li><p>The ResultsUnique VisitorsNovember 2010--715,000December 2010--838,000January 2011--1,500,000</p></li><li><p>The ResultsWe had a terrific buzz in DC-region blog community, who viewed us as partners, not rivals.When possible, local bloggers naturally linked to TBD vs. other local media.Consumers created a hashtag #HeyTBD to alert us to potential breaking news stories in the area.We were able to leverage the community to produce better journalism than we could have by ourselves.</p></li><li><p>Since Then?</p></li><li><p>Since Then?Not much has really happened</p></li><li><p>Thanks!Hope you enjoyed your stay. Please come again.</p><p>************************</p></li></ul>

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