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Engage your Facebook community in research
A business case for social media
About NIPO Software
Serving our customers worldwide
for over 30 years
• NIPO Software is the premier global software partner for the market research industry
• 20,000 daily interviews• Used by both large and small company’s• Worldwide helpdesk support coverage
Proven solutions
Our world renowned telephonic data collection solution offers you the flexibilty and power you are looking for.
Looking for a steady online solution? Our CAWI module would do the trick for you!
Door to door, malls, difficult to reach areas, no internet connection? Our offline NIPO CAPI solution is what you are looking for!
Customers
The Facebook potentialOverview
The MR challenge social media tackles
Engage generation Y to participate in surveysUse the appropriate media for younger target groups
Do not miss out on potential respondents Use social communities for sample recruitment
Offer modern research solutions to engage with a brand’s customers Use existing (customer) Facebook communities
Move away from over-surveyed panels Social media platforms offer wide potential of fresh respondents
Most important social media channels
Facebook Twitter LinkedIn
Business to Consumer
Business to business
NIPO Software focus
for now...
Engage your fansDemo
How it works
Post a message on the ABN AMRO fanpage with the link to the survey app
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As with any other wall post, the message has the potential to appear in the news feed of your fans
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As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements*
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*Generally speaking, requesting access to ‘deeper’ levels of user profile information will require a greater pre-existing level of trust between user and the brand. It is a careful balance that needs to be struck to avoid increasing ‘dropout’ or ‘refusal’. For review on a project by project basis
Get email to allow to contact directly in the future
Access profile info to check if respondent
really is a fan of ABN AMRO
As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements
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Image and wording is customisable on a
project by project basis
Partipants complete survey in the facebook environment
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The opportunitiesHow to deploy this
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Invite respondents via Twitter or facebook in stead of email for all web surveys on NIPO Software
Create viral studies in which respondents invite friends to participate in a survey via Twitter or facebook
Use facebook or Twitter to attract new panel members
Research facebook fans of customers or twitter followers
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Follow-up on social media conversations – Webcare (twitter immediate, facebook via SurveyDirect
Enrich existing panel systems with information harvested from social media profiles
Some business opportunities
Thank you.